Afleveringen
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Joe Smith Is Back And Heâs Still Setting the Bar for Club Communication
Joeâs not just a friend of the show heâs one of the most forward-thinking GMs out there when it comes to content, connection, and culture.
In this episode, Joe Smith of Countryside Golf & Country Club joins us again to share how his weekly club update videos have become more than just informative theyâve become a part of the clubâs identity.
What started as a workaround to a $10K drone quote has evolved into a creative engine that entertains, informs, and brings the whole community closer together.
We talk about:
Why consistency matters more than polishHow Joeâs Monday videos are helping him manage the rumor mill better than everThe behind-the-scenes process (and why it only takes about 3 hours a week)âOne-bite reviews,â board member spotlights, and other fun formats that get members talkingHow this approach strengthens off-season engagement and boosts staff moraleAnd whatâs next: a club podcast that blends connection, marketing, and creativityThis episode is part case study, part playbook, and part reminder that a little personality goes a long way.
If you're looking to rethink your club's communication strategyâor just need a spark to try something newâthis oneâs worth your time.
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Golf pro. Road warrior. Culture shifter. GM.
Rick Schultz has worn a lot of hatsâand in this episode, he brings them all to the table.
We explore Rickâs evolution from a 22-year-old tour hopeful to a private club GM overseeing a sprawling Oregon property with 27 holes, indoor tennis, pickleball, mini golf, and more. But his real focus? People and purpose.
In this episode, we cover:
â What makes the leap from pro shop to GM actually work
â How a club re-centered its strategy around membersânot luxury
â Spotting toxic board culture before it wrecks your team
â Why member guests raving about your club is the highest form of success
â And how Rick pulled off a 250-person candlelit dinner during a blackoutRickâs down-to-earth leadership style is a masterclass in knowing your market, honoring your mission, and building a team that makes the whole thing run better.
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Zijn er afleveringen die ontbreken?
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From wiping down ballroom walls as a kid to leading a thriving club community in the LowcountryâEric Bischofbergerâs journey has come full circle.
In this episode, I sat down with Eric Bischofberger, CCM, General Manager & COO at Hampton Hall Club, to talk about what itâs really like to grow up around the private club world⌠and then choose to build a career in it yourself.
We dive into what it means to follow in your fatherâs footsteps, not out of obligation but out of deep respect and purpose. E
ric shares how those early memories shaped his mindset, and how heâs developed his own style of leadership, rooted in persistence, humility, and long term perspective.
We also cover
â How a few key failures taught him more than any certification ever could
â What it means to lead in a residential community, not just a clubhouse
â Why âmaking itâ in this industry often comes down to showing up, over and over againFollow us on the socials
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When it comes to club communication, consistency, clarity, and connection arenât just buzzwordsâtheyâre the foundation of everything.
In this episode, Iâm joined by Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, FL. With a background in marketing, design consulting, and over a decade of experience in private clubs, Melissa knows how to build communication strategies that actually move the needle.
We dive into:
How to create messaging that reflects your clubâs personalityThe role of automation (done right) in saving time without losing the human touchAligning operations and communications so the member experience feels seamlessAnd why internal storytelling is just as important as what members see on the outsideMelissa brings a smart, thoughtful approach to every part of the member journeyâand this episode is packed with ideas that club leaders and communicators can start using right away.
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his oneâs a blast.
Jenna Jardin is the kind of leader whoâs juggling everythingâmembership, events, communications, and full-tilt programmingâat one of the most active and unique private clubs in the country: Beacon Hill Club.
Thereâs no golf and no downtime.
Just a massive outdoor rink, hundreds hockey players, an iconic winter recital, curling nights, teen trips, family dinners, a beautiful club house and a member experience that runs year-round.Jenna joined the club in the middle of the pandemic, coming straight from the world of NYC hotel salesâand has since helped shape Beacon Hill into a place where members arenât just participating... theyâre showing up, staying late, and asking whatâs next.
In this episode, we dig into:
How to run a high-energy club without relying on golf or courtsThe importance of smart programming and even smarter communicationJennaâs transition from hard sales to community-buildingWhat it takes to design events people actually want to attendAnd how Beacon Hillâs team culture helps them pull it all offThis isnât your traditional club model. And thatâs what makes it so good.
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What happens when the turnout is low, the plan isnât working, and canceling the event feels like the easiest option?
If youâre Chef Andrew Haapala, you pivot. You turn the dining room into a chefâs table. You bring the members into the kitchen. And you make it an experience theyâll never forget.
In this episode, Andrew, Executive Chef at The Country Club of Virginia, shares how one slow night became an unexpected winânot just for the members, but for his team.
We talk about:
How creative thinking turns a problem into an opportunityWhy showing up for the few can mean more than serving the manyThe importance of having a team thatâs ready to adapt on the flyWhat leadership looks like behind the lineâespecially when plans changeAndrewâs leadership style is thoughtful, real, and rooted in trust. This episode is a great listen for chefs, F&B pros, and any club leader who knows that the best experiences sometimes come from the least expected moments.
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Most club professionals come from hospitality, golf, or business. Greg Surineâs path? A little more⌠creative.
From radio host to live performer to working at Conan OâBrien, Greg has spent his entire career mastering the art of storytelling and audience engagement.Now, as Communications & Engagement Director at Shelter Harbor Golf Club, heâs bringing that same creative energy to private clubs helping shape brand identity, member engagement, and the overall club experience.
In this episode, we dive into:
đ¤ What radio taught him about club communication and branding.
đ How Shelter Harbor Golf Club achieved a 73 Net Promoter Score and what that actually means.
đ° Launching a club magazine from scratch and why itâs a game changer for member engagement.
đŁ How private clubs can use storytelling to build stronger relationships with members.
đ Behind-the-scenes lessons from working at Conan OâBrien and how they apply to private clubs.
Greg brings humor, insight, and a completely fresh approach to club communications. This episode is packed with ideas on how to engage members in a way that actually works.Follow us on the socials
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Some clubs operate year-round. Others?
They pack a full yearâs worth of hospitality into just six monthsâand thatâs exactly what happens at Cedar Creek Club, where Hannah Bradford helps lead the charge.
Hannah didnât take the traditional path into private clubs. With a background in sports science and hospitality, she found herself in membership services before taking a leap to join one of the most fast-paced, seasonal clubs in the industry. Cedar Creek isnât just a clubâitâs a tight-knit, summer camp-style community where members return year after year, expecting nothing less than perfection.
We dive into:
*How she transitioned into private clubs and what drew her to Cedar Creek.
*The unique challenges of running a seasonal club with a short, high-energy window.
*Keeping members engaged even when the club is closed for half the year.
*Why Cedar Creek feels more like âadult summer campâ than a traditional private club.
*What sheâs learned about leadership, team culture, and making every moment count.
Hannah brings enthusiasm, adaptability, and a true passion for hospitality, and this conversation is full of insights on seasonal operations, member engagement, and career growth in private clubs.Follow us on the socials
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When Rachel Brown stepped into her role as Membership & Marketing Director at Evansville Country Club, she was ready to hit the ground running. What she didnât expect? The world shutting down two weeks later.
Instead of waiting it out, Rachel and her team got creativeâlaunching weekly videos, virtual content, and new ways to engage members even when they couldnât be at the club. Fast forward to today, and sheâs transformed how Evansville CC connects with its members, blending storytelling, digital engagement, and old-school hospitality into a modern membership experience.
In this episode, we dive into:
Her transition from Disney Cruises to private clubsâand what she brought with her.
The power of video and digital content in keeping members engaged.
How Evansville CC handled a multi-million dollar renovation while growing a younger demographic.
Why storytelling is the most underrated tool in club marketing.
Her approach to making club communication more fun, engaging, and personal.Rachel is a master at making members feel connected, and her insights on marketing, branding, and hospitality are a must-hear for anyone looking to bring fresh energy to their club.
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Some people are great chefs. Some are great leaders. Matt Gilbert is both.
As the Executive Chef at Medinah Country Club, Matt isnât just running one of the most well-known kitchens in private clubsâheâs leading a team, creating unforgettable dining experiences, and setting a new standard for club cuisine.
But beyond the accolades, the high-pressure events, and the five-star menus, Matt is just a genuinely great person. He leads with humility, passion, and a deep respect for his team, knowing that the best food comes from a kitchen where people feel valued.
In this episode, we talk about:
*How he went from fine dining and Michelin-starred restaurants to private clubs.
*What it really takes to run a high-volume, high-expectation club kitchen.
*The biggest lessons heâs learned about leadership, teamwork, and keeping a cool head under pressure.
*How Medinah balances tradition with innovation in its food & beverage program.Matt is the kind of leader who gives credit before he takes it and builds people up while delivering world-class experiences. If youâve ever wondered what it takes to run an elite club kitchenâor just want to hear from one of the best in the businessâthis is an episode you wonât want to miss.
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This episode focuses on how emotional intelligence can redefine leadership within club management. Geoff Piva shares his personal journey and insights on navigating crises, the importance of mentorship, maintaining work-life balance, and leading with empathy.
⢠Exploring the role of emotional intelligence in club management
⢠Lessons learned during the COVID-19 crisis
⢠Transforming Needham Golf Club through innovation and member engagement
⢠The impact of mentorship on professional growth
⢠Finding work-life balance in a demanding environment
⢠Emphasizing the importance of empathy and communication in leadership
⢠Adopting stoicism to guide leadership practices
Geoff Piva encourages listeners to strive for 1% improvement every day in their personal and professional lives.Follow us on the socials
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Andrew Streffs shares his journey from restaurants to private clubs and emphasizes the importance of personalization in enhancing member experiences. He discusses the balance between tradition and innovation in club management while providing insights on building a strong culture and engaging members during renovations.
⢠Discussing Andrew's journey in hospitality
⢠Importance of personalized service in clubs
⢠Emphasizing relationship building with members
⢠Navigating challenges of club management
⢠Balancing tradition and renovations in a historic club
⢠Engaging members in decision-making processes
⢠The role of trust and communication in club culture
⢠Creating a strong team dynamic among staff
⢠Advice for transitioning to club managementFollow us on the socials
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This episode explores the inspiring journey of Sam Ohnesorge , the Director of Food and Beverage at Erin Hills, who transitioned from a musical theater major to a leading figure in the golf hospitality scene. We delve into Erin Hills' unique "member for a day" experience, the importance of personalized service, and the preparations for hosting prestigious events like the US Womenâs Open.
⢠Sam shares his path from theater to food & beverage
⢠Insights into the "member for a day" concept
⢠Importance of mentorship in career development
⢠Discussion on operational challenges at Aaron Hills
⢠Preparing for the US Women's Open event
⢠Emphasis on high-quality, personalized service
⢠The role of a sommelier in enhancing dining experiences
⢠Building lasting relationships with guests
⢠The growth and recognition of women in sports
⢠Future plans for enhancing the guest experience at Erin HillsFollow us on the socials
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This episode highlights key insights from the CMA World Conference, emphasizing the importance of member experiences, safety protocols, and innovative management solutions. Attendees shared valuable knowledge about enhancing club operations through networking and creative perspectives.
⢠Key takeaways from Marcom session on branding
⢠Importance of member experience in referrals
⢠Safety in clubs: overlooked yet crucial
⢠The necessity of member vetting
⢠Solutions for modernizing tee time management
⢠Pop culture lessons in club management
⢠Networking opportunities and their impactFollow us on the socials
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What happens when 3,000 industry professionals gather to share laughs, knowledge, and a hearty meal? Experience the infectious energy and camaraderie of the CMAA World Conference in Tampa with me, Denny Corby. From an impromptu dinner with 19 club managers to insightful sessions packed with strategies for navigating identity and mental health, this episode offers a unique peek into the vibrant world of private clubs. The conference is not just about learning; it's about community and the powerful connections we forge with peers across the nation, all while addressing the evolving needs of the industry.
Feel the pulse of the private club community as I recount the highlights of the first day. This year, the conference places a significant focus on mental health and identity, equipping club professionals with the tools they need to thrive in challenging times. Whether you were unable to attend or are just curious about the trends shaping our industry, this recap offers a fresh perspective on the conversations and themes that are setting the pace for the future. Tune in to gain insights and be inspired by the remarkable people who make this industry so special.Follow us on the socials
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The episode features Tyler Bloom, from Bloom Consulting Partners, a leader in golf course management and consulting, discussing how he is reshaping workforce development in private golf clubs. With a focus on mentorship and youth apprenticeship programs, he highlights innovative strategies to attract and retain talent in the industry.
⢠Tylerâs journey from golf course maintenance to consulting
⢠Importance of workforce development in clubs
⢠Innovative youth apprenticeship programs as a solution
⢠Critical role of mentorship in agronomy careers
⢠Addressing misconceptions about careers in golf
⢠Future trends in golf workforce dynamics and skills requiredFollow us on the socials
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Big changes are happening in private clubs, and Josh Paris, CCM, CCE is at the center of it all. From overseeing massive renovations at his club to running for the CMAA National Board, Josh is leading in more ways than one.
The thought process behind his clubâs major renovationâwhat worked, what didnât, and lessons learned.His CMAA Board campaign and what he hopes to bring to the industry.How clubs can evolve with their members while staying true to their culture.The key to leading teams through change and keeping communication strong.
In this episode, we dive into:Josh brings real insights, fresh ideas, and plenty of experience to the table. Hit play and hear how heâs making an impact on clubs today and shaping the future of CMAA.
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What does it take to lead private clubs across the globe and build teams that thrive?
The cultural âaha!â moments that have shaped Edâs leadership style.Balancing club traditions with the need for innovation and change.How genuine curiosity and care help solve leadership challenges.The lessons heâs learned managing teams in some of the most prestigious clubs worldwide.
I sat down with Ed Chapman, CEO of Royal Auckland and Grange Golf Club, to talk about his incredible journey through the private club industry.
From the UK to Dubai, Hong Kong, and now New Zealand, Ed has led with a unique blend of empathy, adaptability, and a deep respect for each clubâs culture and traditions. Heâs managed teams ranging from small groups to over 400 people and shares what heâs learned about creating connections and driving success in vastly different environments.
We talk about:Edâs experiences are packed with insights for leaders at every level.
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What if understanding behavior could transform how you lead and communicate in your club? This week, I welcomed back the incredible Anne-Maartje Oud, founder of The Behaviour Company, to share more of her expertise on leadership, communication, and the subtle power of body language.
The hidden impact of body language in member and staff interactions.How to spot signs of disengagement and re-engage your team.Practical techniques for managing conflict without defensiveness.Why leaders who master communication are better at creating loyalty and connection.
In this episode, Anne dives deep into the practical tools every leader needs to create trust, inspire teams, and navigate tricky situations with confidence. From decoding non-verbal cues to delivering feedback that lands well, Anne-Maartjeâs insights are all about making leadership more effectiveâand a little easier.
We discuss:Whether youâre a seasoned GM, department head, or just starting your leadership journey, this episode is packed with actionable advice that will help you connect more deeply and lead more effectively.
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