Afleveringen

  • In this episode, we dive into the foundations of social media success with Aaron Dinin, Duke University Faculty in Innovation and Entrepreneurship.

    With a PhD in English literature and a background as a tech entrepreneur, Aaron brings a unique lens to the world of social media, challenging the idea that modern content creation is a fleeting trend.

    In today's episode, we cover:

    Core Technology is Storytelling - 0:00

    Getting a Social Media Teaching Position - 1:03

    Storytelling as Kingmaker - 4:17

    Ad Break: Enterpret - 4:28

    Short Form Video Fundamentals - 11:52

    Hook, Tension & Conclusion - 13:10

    Creating Content with Tension - 14:42

    Content Templates & Structures - 16:58

    What Makes Videos Go Viral - 18:58

    The Power of Multiple Hooks - 21:05

    Traffic Leaking Strategy - 23:41

    Trend Jumping Explained - 25:16

    Why Negative News Works - 29:55

    Video Production Workflow - 41:35

    Filming in Real Time - 45:20

    Editing Process Revealed - 48:30

    Ad Break: Work OS - 53:01

    Daily Content Creation Tips - 1:12:15

    LinkedIn Video Strategy - 1:20:16

    Cracking Instagram Growth - 1:24:28

    TikTok vs Instagram Algorithm - 1:29:45

    Building Medium Following - 1:31:36

    Writing Process for Articles - 1:36:40

    Using AI for Content - 1:42:15

    Ad Break: Anvil - 1:53:25

    Being a Character Online - 1:54:32

    Character Creation Benefits - 1:59:45

    Scaling Beyond Yourself - 2:03:45

    Where to Find Aaron - 2:05:07

    Brought to you by:

    Enterpret: Transform customer feedback into product growth with custom AI

    WorkOS: Your App, Enterprise Ready

    Anvil - The fastest way to build software for automating documents

    Where to find Aaron Dinin

    LinkedIn

    Twitter

    Website

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Pawel Huryn, Benjamin Humphrey, and Thibault Louis-Lucas. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • In this episode, Vineeth dives deep into product management principles that defy frameworks.

    With a big tech background leading product teams at Microsoft, Facebook—and now Statsig—he brings some hot takes on how to PM.

    In today's episode, we cover:

    Vineeth’s Early Days and Career Path – 00:03:20

    Navigating Product Management at Microsoft – 00:12:05

    Shifting from IC to Manager Roles – 00:18:45

    Joining Facebook and Learning Scale – 00:23:10

    Early Lessons in Product Thinking – 00:29:40

    Product Features vs. Customer Pain Points – 00:36:00

    Experimentation: Core to Product Development – 00:42:30

    Balancing User Feedback with Innovation – 00:47:55

    Frameworks: Helping or Hindering High Performers? – 00:58:10

    The Art of Experiment Reviews at StatSig – 01:03:45

    Customer-Centric Development: Going Beyond Data – 01:12:20

    From Big Tech to Startup Culture – 01:19:55

    Adapting Product Strategies to Fit Company Stages – 01:24:30

    Hiring and Mentoring Product Managers – 01:29:50

    Frameworks Are for Average Performers – 01:37:15

    Building Cross-Functional Collaboration – 01:44:00

    How AI is Transforming Product Management – 01:50:30

    Leadership Insights: Empowering High Performers – 01:55:20

    Vineeth’s Advice on Navigating PM Careers – 01:59:00

    Final Reflections on Product Innovation – 02:04:10

    Brought to you by:

    Zeda.io: Discovery platform to turn your Voice of Customer into product insights

    Sprig: Build products for people not data points

    Anvil - The fastest way to build software for automating documents

    Where to find Vineeth Madhusudanan

    LinkedIn

    Statsig

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Aaron Dinin, Pawel Huryn, and Benjamin Humphrey. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
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  • "If I’d had access to data-driven insights, customer activation secrets, and proven go-to-market tactics that billion-dollar companies use, I’d have scaled my company so fast..."

    Well, Christmas came early this year as Henry Schuck —generously—unpacks the exact strategies that have driven ZoomInfo’s exponential growth from a bootstrapped startup to a publicly traded powerhouse!

    Henry shares a rare look into the disciplined decisions behind ZoomInfo’s rise, the role of AI in reshaping sales intelligence, and his approach to leading a resilient, future-proof organization. This conversation is packed with tactical insights for anyone aiming to elevate their growth strategy and make a real impact.

    In today's episode, we cover:

    Founding Story: Funding with Credit Cards – 00:01:15

    Finding Product-Market Fit Through Focused Targeting – 00:09:08

    Rebranding from DiscoverOrg to ZoomInfo – 00:26:30

    Current Business Model: Products, Segments, and GTM Strategies – 00:46:59

    Developing ZoomInfo Copilot: Leveraging AI for GTM – 01:02:37

    Brought to you by:

    June.so: Customer analytics for product focused teams

    Sprig: Build products for people not data points

    OneSchema: Automate CSV imports directly in your product

    Where to find Henry

    LinkedIn

    Twitter

    Zoominfo

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from, Vineeth Madhusudanan, Aaron Dinin, and Pawel Huryn. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Growth isn’t about relying on the same playbooks or sticking to same strategies day in and day out.

    It’s about testing, learning, and adapting — over and over again.

    In this episode, Shubham Khoker, Head of Growth at TopMate.io, dives into why continuous experimentation is the lifeblood of a thriving growth strategy.

    He sheds light on what many companies miss: growth isn’t just about scaling tactics that worked once; it’s about pivoting, iterating, and evolving with every new insight.

    In today's episode, we cover:

    Growth Sales vs. Traditional Sales – 00:07:15

    Why Vanity Metrics Don’t Equal Growth – 00:25:15

    Customer-Centric Experimentation and Insights – 00:40:30

    Cross-Functional Collaboration and Its Role in Growth – 01:25:20

    Key Takeaways on Growth Strategy – 01:42:30

    Brought to you by:

    Dovetail: The Fastest Way to Understand Your Customer

    Enterpret: Transform customer feedback into product growth with custom AI

    Sprig: Build products for people not data points

    Statsig: The complete platform for Product Growth

    Where to find Shubham

    LinkedIn

    Topmate

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Henry Schuck, Vineeth Madhusudanan, and Aaron Dinin. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Most growth teams move too slowly.

    In today’s episode, we find the why behind this.

    Maria Cuasay breaks down the three pillars of velocity in growth teams and shares her contrarian approach to experimentation, user research, and landing top growth roles.

    Maria has been in tech since 2012 as a venture capitalist and has product growth at places like Lyft and OpenCare. Currently, she is the Director of Product Growth at Ancestry.

    In today's episode, we cover:

    How to Move Fast | 07:34

    Growth PMs | 46:24

    Growth Product Leadership | 01:05:10

    Opportunity Solution Trees | 01:14:06

    Growth Partnerships | 01:20:18

    Referrals | 01:25:42

    Job Searching | 01:43:12

    Brought to you by:

    Attio: The next generation CRM

    Dovetail - The Fastest Way to Understand Your Customer

    Enterpret - Transform customer feedback into product growth with custom AI

    Anvil - The fastest way to build software for automating documents

    Where to find Maria:

    LinkedIn

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Shubham Khoker, Henry Schuck, and Vineeth Madhusudanan. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • “Enterprise PM work can take 18 months. Startup PM work takes days.”

    How do you bridge this gap?

    Scott Jones has done it at HPE, Lenovo, and now as VP of Product at AI startup Realeyes.

    In this episode, he shares how he brought startup speed to Fortune 500 companies, turned an RFI into a multi-million dollar product line in 14 months, and how to navigate your career with multiple job hops.

    Scott is one of the most senior PMs in the Triangle area, and another one of my friends. He has 15 years of PM at places like HP, Lenovo, Digital Turbine, and now RealEyes. So, it goes without saying that he has a ton of lessons to share with us.

    In today's episode, we cover:

    The Computer Vision AI Space and Using AI as a VP of Product | 14:41

    Effective Ways of Product and Sales Collaboration | 54:11

    Approach Towards De-Risking Features | 57:08

    “Try-before-you-buy”: The New Way of Hiring? | 01:01:44

    Career Topics in PM: Job Search, Interviews, and Homework | 01:21:36

    Scott’s Previous Tenures and Thoughts on Job Hopping | 01:31:21

    Brought to you by:

    Zeda.io: Discovery platform to turn your Voice of Customer into product insights

    WorkOS: Your App, Enterprise Ready

    Statsig: The complete platform for Product Growth

    Where to find Scott:

    LinkedIn

    Instagram

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Maria Cuasay, Shubham Khoker, and Henry Schuck. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Landing a PM job in today’s market requires special techniques.

    After coaching 500+ PMs to such jobs, Shravan Tickoo opens up his book of secrets.

    In today's episode, we cover:

    Byju’s downfall | 1:59

    Job search made easy | 29:57

    How to become better critical thinkers | 01:38:53

    Thoughts on AI tools and founder mode | 02:11:32

    Meme process and his income as a creator | 02:30:08

    Brought to you by:

    June - Customer analytics for product focused teams

    Dovetail - The Fastest Way to Understand Your Customer

    Enterpret: Transform customer feedback into product growth with custom AI

    Anvil: The fastest way to build software for automating documents

    Where to find Shravan:

    LinkedIn

    Website

    YouTube

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Scott Jones, Maria Cuasay, and Shubham Khoker. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • As a product manager you need to communicate value clearly. The value of your products and the value you bring in.

    In today's episode, we're going to cover mindset shifts, career growth and product management, and Shobhit's take on leadership and ownership in product management.

    Shobhit started his career in technology in 2002. He worked at McKinsey and spent four years as a PM at Google. Now he runs the Intentional Product Manager and has coached over 1,000 PMs.

    In this episode, we discuss:

    Angles of mastery that will help you stand out in job market | 2:17

    Mindset shifts for career success | 13:14

    Shobhit’s way of fast-tracking PMs to leadership roles | 30:01

    How to build influence across career levels | 45:23

    Thoughts on navigating failures and rebuilding trust | 52:43

    On getting a PM job, resume mistakes and certifications | 56:49

    Brought to you by:

    Enterpret: Transform customer feedback into product growth with custom AI

    Sprig: Build products for people not data points

    Attio: The next generation CRM

    Where to find Shobhit:

    LinkedIn

    Website

    YouTube

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Thibault Louis-Lucas, Shravan Tickoo, and Scott Jones. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • As a PM, you have to be the expert in your user.

    In this episode, 20+ year PM George Harter (a 'Super IC PM') breaks down his two part strategy to knowing your users:

    Listening tour

    Surveys

    Tune in for his methodology and much more - like navigating leadership challenges to the future of AI and product management.

    In this episode, we discuss:

    How to know your user? | 08:42

    All about having conversations with users | 27:37

    Conducting User Surveys | 37:32

    Incorporating User Insights into the Core PM Responsibilities | 45:51

    The History and Future of PM | 56:49

    Brought to you by:

    Attio: The next generation CRM

    Sprig: Build products for people not data points

    Cello: Your all-in-one platform for partner & user referrals

    Where to find George

    LinkedIn

    Website

    Book

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Maria Cuasay, Shobhit Chugh, and Shravan Tickoo. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Every company wants growth, but not everyone knows how to make it happen.

    In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.

    Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.

    In this episode, we discuss:

    Building Growth Models | 07:24

    Exploring the Growth Full Funnel Audit | 35:48

    Growth Tool Stacks | 57:38

    Growth PM v/s Core PM | 01:11:59

    Why are Growth Leadership tenures short? | 01:14:32

    Conducting Career Experiments | 01:20:16

    Approach to Job Search | 01:29:38

    Brought to you by:

    Zeda.io: Discovery platform to turn your Voice of Customer into product insights

    WorkOS: Your App, Enterprise Ready

    Statsig: The complete platform for Product Growth

    Where to find Hila

    LinkedIn

    Maven

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Why do some cohort-based courses succeed while others fail?

    Gagan Biyani believes the secret lies not in more capital, but in smarter, scalable models; having experienced both the sides.

    In today’s episode, we explore the future of cohort-based learning and how Maven is helping instructors succeed with less overhead."

    Gagan is the co-founder and CEO of Maven. In the past, He’s also been a co-founder at Udemy and CEO at Sprig. Today, he shares his journey across Maven and Udemy, with some valuable insights.

    In our conversation, we cover:

    Why do most online courses suck? | 13:49

    Product Management category on Maven | 18:10

    Importance of Product Managers | 22:06

    How Maven Builds Product | 30:34

    Gagan on Hiring a Growth PM at Maven | 52:23

    How Maven Grows | 55:54

    Maven vs Skool | 01:05:20

    Gagan’s exit from Udemy | 01:08:41

    Founder Mode and Being a Founder | 01:22:02

    Brought to you by:

    June: Customer analytics for product focused teams

    Cello: Your all-in-one platform for partner & user referrals

    Attio: The next generation CRM

    Statsig: The complete platform for Product Growth

    Where to find Gagan

    LinkedIn

    X / Twitter

    Website

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Hila Qu, George Harter, and Maria Cuasay. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Starting a company with $1,000 and turning it into a $150M+ valuation? Sounds like a fever dream.

    But that’s what Guillaume Moubeche was able to do with Lempire.

    In today’s podcast, we break down how.

    In our conversation, we cover:

    Introduction and Lempire's Growth Story | 00:00

    How Lemlist used AppSumo for initial growth and community building | 09:03

    How Guillaume's role evolved as the company grew | 14:42

    Guillaume's approach to prioritization and product development | 17:59

    Guillaume's current priorities and Lempire's strategic direction | 26:05

    Where to find Guillaume

    LinkedIn

    Medium

    Instagram

    TikTok

    YouTube

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Freemium, free trial, or reverse trial?

    Are stuck on this question?

    Unfortunately, you're thinking about Product-Led Growth (PLG) wrong.

    In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product.

    Wes Bush is the Founder and CEO of ProductLed. He is a Best-Selling author of Product-Led Growth: How to Build a Product That Sells Itself and is one of the most sought-after Product Experts in the world.

    In our conversation, we cover:

    What is Product-Led Growth (PLG) | 01:27

    Who is PLG For | 13:33

    How to Add a PLG Motion | 22:38

    Packaging and Pricing Models in PLG | 31:17

    Acquisition Strategies for PLG | 50:43

    Understanding Product-Led Sales | 01:04:19

    How to Optimize for Free to Paid Conversion | 01:10:19

    Organizational Structure for PLG | 01:18:21

    Expansion Strategies in PLG | 01:26:06

    Is the Hype Around PLG Dying? | 01:27:04

    Wes on His Lessons from Failure | 01:29:34

    How to Survive the Current PM Job Market | 01:33:13

    The Impact of AI on Product Management | 01:36:03

    Brought to you by:

    Attio: The next generation CRM

    OneSchema: Automate CSV imports directly in your product

    Cello: Your all-in-one platform for partner & user referrals

    Statsig: The complete platform for Product Growth

    Where to find Wes

    LinkedIn

    Website

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Gagan Biyani, Hila Qu, and George Harter. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • “How do I get my next PM job?” Probably, the most asked question this year.

    With all the hype around the PM roles and layoffs all around, it has become one of the most difficult roles to get a job in.

    People are struggling to even get shortlisted and most can only dream of getting those interview calls, let alone a job offer.

    Today Diego and I going to break down all the elements of getting your next PM job.

    Diego Granados is an AI PM at Google. He’s been an AI PM since it was cool. He was an AI PM at Linkedin, Microsoft and Cisco. Before that, he got his MBA at Duke his Masters in CS at GA Tech, and worked as a BI consultant.

    In our conversation, we cover:

    The Right Way to Apply | 01:37

    Acing the Resume | 24:37

    How to Prepare for Interviews | 45:23

    How to Succeed in Interviews | 57:31

    Acing Product Case Interviews | 01:16:14

    Becoming an AI PM | 01:33:20

    AI PM and Its Future | 01:43:46

    Brought to you by:

    Zeda.io: Discovery platform to turn your Voice of Customer into product insights

    Attio: The next generation CRM

    Anvil: The fastest way to build software for automating documents

    WorkOS: Your App, Enterprise Ready

    Where to find Diego

    LinkedIn

    Website

    Youtube

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Wes Bush, Gagan Biyani, and Hila Qu. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Tired of churning out endless product artifacts?

    In this episode, Itamar Gilad reveals how to slash PM busywork and focus on what really moves the needle.

    Itamar is one of my favorite voices in PM. He was a PM at Google and Microsoft and more recently has been a coach and author of Evidence Guided.

    In our conversation, we cover:

    The Confidence Meter Framework | 07:51

    Itamar’s View on Airbnb’s PM Style | 15:25

    No Products Owners? | 26:22

    How can PMs Make Their Artifact Burden More Lightweight? | 38:41

    Collaborating with Engineers | 57:21

    Itamar’s PM Journey at Google | 01:20:09

    Itamar’s Advice for PMs in the Job Market | 01:28:16

    What’s next for Itamar? | 01:40:13

    Brought to you by:

    June: Customer analytics for product focused teams

    Cello: Your all-in-one platform for partner & user referrals

    Attio: The next generation CRM

    Anvil: The fastest way to build software for automating document

    Where to find Itamar

    LinkedIn

    Website

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Think product transformation is just for big, legacy companies?

    Think again.

    Christian Idiodi reveals why even successful startups might be overdue for a radical shift in how they build products.

    Christian is a Partner at Silicon Valley Product Group where he works with Marty Cagan, who called Christian “the most interesting man in the world”.

    Previously, he was Managing Director at CareerBuilder, VP of Product at Snagajob, and Head of Product at Datasite.

    In our conversation, we cover:

    Biggest Misconception People Have About Transformation | 2:22

    The Method: How SVPG Transforms Companies | 12:48

    What are Limits to Transformation? | 22:48

    Disillusioned IC PMs: What to Do | 27:51

    Christian’s View on Frameworks | 53:48

    The PM Job Market & How to Differentiate Yourself | 1:06:54

    Why Christian is “The Most Interesting Man in the World” | 1:14:41

    Brought to you by:

    Attio: The next generation CRM

    WorkOS: Your App, Enterprise Ready

    Anvil: The fastest way to build software for automating documents

    Where to find Christian

    LinkedIn

    Website

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Itamar Gilad, Diego Granados, and Wes Bush. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Your product strategy might be your biggest roadblock. Sounds counterintuitive, right?

    Well, according to Ed, if you're spending weeks crafting the perfect strategy, you're already behind.

    In this episode, we are breaking down Ed’s “Snap Strategy” approach that will revolutionize your product management style.

    We are challenging everything you thought you knew about building successful products — from debunking the myth of the “product purist” and learning how to become a great product leader to exploring product management in the world of AI, and much more.

    Ed is one of the most experienced people in the field. Lately, he’s been applying his expertise as an interim CPTO at FYLD and as founder of Hustle Badger, a paid subscription for PM career newsletters and courses.

    Previously, he was SVP of Product at Jobandtalent, CPO at FutureLearn, Director of Product at Depop, and Director of Product at Rocket Internet. He also had a long career before that, stretching back to 2004 where he was at McKinsey.

    Brought to you by:

    Zeda.io: Discovery platform to turn your Voice of Customer into product insights

    Cello: Your all-in-one platform for partner & user referrals

    WorkOS: Your App, Enterprise Ready

    In our conversation, we cover:

    Product Purists aren’t great PMs

    Who are Full-Stack PMs

    Cost of Product Teams

    Ed’s take on Impact Sizing

    Ed’s Snap Strategy

    Transitioning to Product Leadership

    Advice for Job Interview Presentation

    We have some great podcasts coming from Christine Itwaru, Christian Idiodi, and Itamar Gilad. I’m so excited to share them with all of you.



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Product-Led Growth has become the talk of the PM town recently. And it is one of the most valuable strategies… if executed correctly. But should you implement PLG for your product? If yes, then how?

    Today we’re synthesize and share our learnings, from doing so many deep dives over the years, into a masterclass in PLG.

    Jaryd is a Director of Product Management at Backstage, former founder, and Author of How They Grow. It’s one of my favourite newsletters out there. We’ve collaborated on not one but two deep dives - Miro and Klarna.

    In today’s episode, we cover:

    The PLG Iceberg Framework | 06:21

    PLG: When and Who | 01:30:39

    The Future of PLG | 01:39:26

    Jaryd’s Hot Takes on PM | 01:45:30

    Jaryd’s Advice for PMs | 01:58:14

    Brought to you by:

    June.so: Customer analytics for product focused teams

    Attio: The next generation CRM

    WorkOS: Your App, Enterprise Ready

    Where to find Jaryd:

    LinkedIn

    Newsletter

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Ed Biden, Christine Itwaru, and Christian Idiodi. I’m so excited to share them with all of you.

    To hear more, visit www.news.aakashg.com



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • Your Go-to-Market strategy is not just a one-time product launch event. It’s 'always on'.

    In this episode, Maja and I discuss all about Go-to-Market Motions, how to choose and execute the right GTM Motions and how GTM strategies differ for AI products.

    Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM. She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, as well as over 350 startups.

    We also co-wrote one of the most popular posts on the newsletter on GTM tactics a few months back.

    In today’s episode, we cover:

    What are GTM Motions and How to Select the Right Motions | 03:11

    Ideal Customer Profile and Impact of Early Adopters | 18:53

    Market Segmentation & Growth Models | 27:30

    Go-to-Market System and Execution | 38:39

    Go-to-Market Strategy for AI Products | 01:04:46

    Future of Go-to-Market Strategy | 01:11:58

    Brought to you by:

    Attio: The next generation CRM

    WorkOS: Your App, Enterprise Ready

    Where to find Maja:

    LinkedIn

    Newsletter

    Website

    To advertise in the podcast, email productgrowthppp at gmail dot com.

    We have some great podcasts coming from Jaryd Hermann, JJ Ramirez, and Pawel Huryn. I’m so excited to share them with all of you.

    To hear more, visit www.news.aakashg.com



    Get full access to Product Growth at www.news.aakashg.com/subscribe
  • As a PM, you must’ve wondered about working on new products every few months. Mirela had a similar story that inspired her to start a Product Agency for Interim Product Work.

    In this episode, Mirela helps in breaking down everything about Interim and Fractional Product work, the Product Agency business and the key differences between working at such agencies compared to working as independent freelancers.

    Mirela is the founder and CPO of Product People, the largest Fractional Product Agency. Mirela has 12+ years of Product Management experience at places such as WHO and Zalando.

    In today’s episode, we cover:

    Overview of Product Agency Market | 02:04

    How did Product People Scale so Quickly? | 25:06

    Working Fractionally Alone vs at an Agency | 32:15

    How to Succeed at a Fractional Product Agency | 39:31

    Who Should Hire a Fractional Product Agency | 48:13

    Brought to you by:

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