Afleveringen
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Welcome to the final episode of The ProductLed Podcast for 2024!
In this solo session, Wes dives deep into goal-setting strategies for 2025 using the game-changing "Impossible to Inevitable Framework."
After hosting the incredible ProductLed Founders Strategy Summit, which drew hundreds of SaaS founders, Wes is ready to share with you the key insights from this event experience.
Here’s what you will learn in this episode:
How to set a single, transformational goal for your SaaS growth in 2025How to craft a focused plan to achieve that goal and make your success inevitableHow to leverage proven techniques like the 80/20 principle, rituals, and strategic resources.Whether you’re looking to scale your SaaS with PLG, identify the bottlenecks you’re currently facing, or focus on one specific growth area in 2025, this episode is packed with actionable advice to help you crush your targets.
By the end, you’ll walk away with a clear roadmap to not only set audacious goals but also ensure you achieve them.
Jump to your favorite section:
[0:00] The groundbreaking framework for SaaS growth in 2025
[2:22] The top goal-setting mistakes you’re probably making
[6:45] Why one goal can change everything
[11:10] The 80/20 Path to Achieving Big Goals
[15:22] Making Sure You Actually Achieve Your Goals
[19:35] The Secret to Overcoming Roadblocks Faster
[24:05] A Free Gift to Help You Plan Your 2025 Goals
Links & Resources:
Free Figma WorksheetLearn more about The Product-Led Playbook here Learn more about our #1 PLG program: ProductLed Academy, a done-with-you program to help you scale your SaaS with Product-Led Growth. Learn more about The ProductLed Implementer Program. A done-for-you program where one of our implementers will guide your team through your growth process. -
In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. This is the final week in the series and concludes with a detailed overview of how to make the most of the playbook and execute it.
In this episode, Wes summarizes what you’ve learned so far in the book: how to build an unshakeable foundation, how to unlock self-serve customers, and how to ignite exponential growth for your product-led business. He shares the importance of cycling through the ProductLed System many times per year and the three steps you can take today to start taking action.
Key Highlights:
01:12: Importance of a structured roadmap for PLG success01:37: Stage One: Building a solid foundation03:02: Stage Two: Unlocking self-serve customers05:22: Stage Three: Igniting exponential growth07:15: Importance of continually updating PLG components09:20: Personalized game plan for long-term growthWe hope you enjoyed listening to The Product-Led Playbook!
→ Book your game plan here.
→ Buy the playbook here.
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Zijn er afleveringen die ontbreken?
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In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In this episode, Wes covers the four essential phases of building a high-performing team. First, he shares how to create an accountability chart by defining roles to focus efforts on critical functions. Next, he focuses on how to assess alignment with company values and performance by using quick and thorough audits to optimize each role. Then, he emphasizes understanding each team member's personal vision to motivate them and aligning company goals with meaningful incentives. Finally, he speaks about how to foster continuous skill growth through targeted training and one-on-one coaching, ensuring that each team member is equipped to advance company objectives effectively.
Key Highlights:
00:13: Why it’s important to build an elite team03:00: Designing the team with accountability roles07:37: Conducting team audits to assess fit and performance09:00: Using quick and performance audits15:03: Aligning incentives with individual goals18:15: Setting meaningful goals and rewards21:02: Developing skills through focused coaching→ Here’s where you can purchase The Product-Led Playbook.
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In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In this episode, Wes covers the process component for predictable growth for a product-led business. He focuses on three key meeting types. First are Strategic Alignment Meetings, held quarterly to align the leadership team on long-term objectives and quarterly goals. Second, Monthly Focus Meetings break down quarterly goals into actionable monthly targets, ensuring the team dedicates 80% of their effort toward a single, high-impact focus. Finally, Weekly Accelerator Meetings are quick check-ins designed to track progress, address issues, and provide accountability on critical tasks. This rhythm of meetings drives disciplined execution, continuous alignment, and predictable growth by transforming strategy into impactful action.
Key Highlights:
02:16: The importance of disciplined execution.03:30: Overview of Strategic Alignment Meetings.10:00: What Monthly Focus Meetings are and how to structure them.14:03: Purpose and structure of Weekly Accelerator Meetings.18:45: Importance of prioritizing goals and projects.22:23: Benefits of maintaining a fast execution rhythm.Here’s where you can purchase The Product-Led Playbook.
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In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In today’s episode, Wes outlines the three phases of the data component essential for scaling a SaaS business. First, he reveals the six core metrics that matter most. These metrics are crucial to understanding user behaviour and pinpointing bottlenecks. Next, Wes introduces the weekly scorecard, a simple yet powerful tool to monitor these core metrics over time, making it easier to spot trends, identify bottlenecks, and make data-driven decisions. Finally, he explains the concept of Product Qualified Leads (PQLs) users who demonstrate high engagement and are likely to upgrade. By installing PQL tracking, teams can prioritize and convert users who are already getting value from the product.
Key Highlights:
05:15: Importance of identifying core metrics.09:30: The top metrics to track for a product-led business.12:45: Setting up a weekly scorecard for your team.16:00: Identifying the biggest bottleneck through the scorecard.19:20: Understanding and identifying PQLs.23:50: How to leverage PQLs to increase conversions.Here’s where you can purchase The Product-Led Playbook.
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In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In this episode, Wes dives into the pricing component of the ProductLed System to share how to craft a pricing strategy that converts users into high-paying customers without sales calls. He begins by emphasizing the importance of identifying value metrics, which allow SaaS companies to align pricing with the actual benefits users seek. Next, Wes discusses building a pricing matrix, a tiered structure that presents different options based on user needs. He then shares how to determine the ideal price point by testing market willingness and balancing value perception. Finally, he reveals the best practices for building a compelling pricing page, addressing user objections, and showcasing a clear ROI. This approach enables SaaS businesses to create a transparent, user-friendly pricing model that encourages upgrades and reflects real customer value.
Key Highlights:
00:00: Introduction to value-based pricing.05:10: Identifying your value metrics.10:25: Building an effective pricing matrix.15:30: Determining the ideal price point.20:45: Constructing a compelling pricing page.23:55: Addressing common user objections.28:40: Demonstrating a clear ROI to encourage upgrades.Here’s where you can purchase The Product-Led Playbook.
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In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In today’s episode, Wes explores creating a frictionless onboarding experience to showcase a product’s value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate unnecessary steps, label essential ones, and set up “bumpers” to guide users back if they stray. Product bumpers, like tooltips and progress bars, keep users on track, while conversational bumpers, such as emails and support messages, re-engage users who have dropped off. This combined approach helps retain new users and boosts their likelihood to upgrade.
Key Highlights:
00:44: Importance of an effortless experience for retention.02:09: Overview of the Bowling Alley Framework.04:36: Building a straight line for users to see value.10:08: Adding profiling questions to personalize the user journey.14:28: How to streamline onboarding and reduce the number of steps19:05: Role of product and conversational bumpers to re-engage usersYou can buy The Product-Led Playbook here.
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The Product-Led Playbook: Build an Offer So Good Your Ideal Users Can’t Say No
In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. For the next two months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In today’s episode, Wes focuses on building an irresistible offer for your business. He emphasizes three essential pillars of an offer: result, advantage, and assurance. The "result" targets measurable outcomes, while the "advantage" differentiates the product from competitors, and "assurance" addresses user concerns about switching. He warns against common mistakes like vague messaging, lack of enhancements, and poor structure, which weakens the offer. Wes explains enhancers, such as scarcity, urgency, and bonuses, to elevate the offer's appeal. He also provides a structured approach to a compelling offer page with sections like hero, problem, solution, risk reversal, and call-to-action.
Key Highlights
00:44: Importance of a compelling, self-serve offer.01:20: Key mistakes in when presenting your offer. 05:19: Introduction to the Five-Star Offer Generator Framework.07:00: Explanation of the three pillars: result, advantage, and assurance.18:06: Enhancing offers with exclusivity and bonuses.31:33: Structure of an ideal offer page.You can buy The Product-Led Playbook here.
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In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In today’s episode, Wes explores the critical decision-making process of what to give away versus what to monetize in a product-led business. He emphasizes that the most successful models are intentional and strategic. Using real-world examples like Tettra, Wes illustrates how a freemium model can unlock long-term user value and how offering limited free features can lead to higher retention and conversions.
He dives into the different types of free models—such as freemium, opt-in, and usage-based trials—and provides actionable tips on finding the best fit for your business. He introduces the DEEP framework (Desirable, Effective, Efficient, Polished) to help businesses design a powerful free model that delivers tangible value upfront without overwhelming users.
Key Highlights:
1:14: What makes an intentional free model2:12: Case study: Tettra’s switch to freemium3:17: Key benefits of the DEEP framework6:40: How to build user trust with value11:20: Practical steps to define your beginner level22:05: The PCR test for finding solutions32:06: Understanding opt-in and opt-out modelsYou can buy The Product-Led Playbook here.
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In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In today’s episode, Wes dives into the user component and shares what it takes to know your users better than anyone else. He shares how identifying an "ideal user" and focusing on serving them can lead to a stronger product-market fit, higher engagement, and stronger user loyalty. Wes introduces the "User Endgame Roadmap Model" to help businesses identify, understand, and serve their ideal users more effectively. He also emphasizes the importance of differentiating between users and buyers, particularly in B2B scenarios, to create a product that users genuinely love.
Key Highlights
1:08: Lessons from LucidLink: Focusing on a single user profile.3:41: The difference between users and buyers.5:15: Identifying your "ideal user."8:03: The importance of user-centricity in product development.10:34: Step-by-step guide to defining your ideal user.15:41: Introducing the "User Endgame Roadmap Model" and how to implement it to your business.
19:24: Clarifying your "User Endgame Statement" and defining core outcomes for successful users.You can buy The Product-Led Playbook here.
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In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
In today’s episode, Wes dives into the strategy component and shares what it takes to become the obvious choice in your market. Just as Southwest Airlines dominated by making key strategic choices, you’ll discover how to simplify your approach and focus your energy on what truly matters. You’ll explore the Bullseye Strategy Framework that helps product-led businesses move from struggling in competitive, commoditized markets to becoming industry leaders—like Canva, HubSpot, and Atlassian.
Key Highlights
1:18: Breakdown of Southwest Airlines' strategy, highlighting how strategic choices enabled their rapid growth.
3:15: The importance of saying "no" to non-aligned projects to maintain focus and avoid the "action trap."
6:24: Explanation of the "Commodity Zone," where early-stage businesses struggle with fierce competition and low profits.
9:34: How ProductLed client Paubox focused on mental health professionals to become the obvious choice in a specific niche.
13:30: The "moats" you can use as strategic defences that make a business hard to copy.
30:08 – Introduction to the importance of making strategic choices.
41:51: The importance of aligning your team with a one-page strategy document called the "One-Page Endgame Canvas."
You can buy The Product-Led Playbook here.
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In this special episode of the ProductLed Podcast, Wes Bush shares the introduction to his new book that’s out today—The Product-Led Playbook. Over the next three months, we'll be releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.
Wes Bush dives deep into why most product-led companies struggle to achieve meaningful scale and shares a 9-part system that has already helped over 400 SaaS companies generate over $1B+ in self-serve revenue. This book isn't about convincing you to go product-led; it's a hands-on manual for those ready to take their product-led journey to the next level. Whether you're a seasoned SaaS founder or new to product-led growth, this series is packed with actionable insights you won't want to miss.
Tune in now to learn how to build an unshakeable foundation, unlock self-serve customers, and ignite exponential growth for your business. Your journey to becoming the obvious choice in your market starts here.
You can buy the book here.
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In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss Wes’ new book, The Product-Led Playbook, set to launch on October 8, 2024. This playbook is the no-BS guide to actually implementing PLG, and explores why some product-led companies see millions in ARR, while others don’t.
The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing effective pricing strategies. The final stage focuses on data analysis, growth processes, and team development.
The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG.
Key Moments:
00:00 – What The Product-Led Playbook is and its release date.
02:03 – Exploration of why some companies succeed with PLG while others don't.
03:00 – The customer patterns Wes saw, which led to the creation of the ProductLed System.
06:32 – Explanation of the nine components of the ProductLed System.
15:11 – The three main outcomes you can expect when you implement the system into your business
20:21 – A juicy gift for podcast listeners.
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Ken Babcock, Co-Founder of Tango and Zachary Dewitt of Wing Venture Capital, is in the show today to give us the nit and grit on how their company achieved 10,000 sign-ups in just less than two weeks. These business connoisseurs will also guide us through how we should target the right buyers and celebrate our end-users success—ensuring that there's connectivity between what you're building and what your customers need. They will also reveal the story behind Tango and how it evolved throughout its first initial launch. Grasp as much knowledge as you can by listening to these two geniuses.
Show Notes
[2:12] Tango helps create a flexible documentation tool that allows you to generate documentation for your workflow. And alleviate your maintenance burden.
[7:13] On optimizing the right go-to-market
[9:23] What other tools is Tango replacing, and what do you need to do for the documentation you are creating?
[15:40] The importance of setting up suitable measurement gates and understanding when to know how things are successful
[16:31] How does the operation cadence work?
[18:18] Being data-driven is important and complementing that with a customer focus
[23:00] Why is it essential to be time-bound?
[23:47] Honing your most active users in the pilot is key
[24:47]On Finding different company sizes and types to understand your customer and your persona
[34:49] Sales vs. Product led is different in terms of messaging
[36:12] There's a different approach to targeting buyers and users
[39:27] What does it take to have your first successful launch?
[45:55] Your end-users success will eventually become your success
About Ken and Zach
Ken is the CEO and Co-Founder of Tango. Before diving into the world of Tango, he spent more than four years at one of the world's famous platforms, Uber. After learning the depths of entrepreneurship at Atomic VC, he teamed up with his co-founders and founded Tango in 2020.
Zachary "Zach" Dewitt is a partner at Wing Venture Capital. Wing Venture helps founders establish businesses around their ideas. In the company, Zach mainly focuses on enterprise application, technology and product-led growth to propel businesses forward.
Links:
Wing Venture Capital
Tango
Product Hunt
Profiles:
Zach Dewitt
Ken Babcock
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David Rostan is Head of Revenue (Sales & Marketing) at Stonly in New York. Stonly is a company that created a unique widget to build interactive guides to lead clients’ customers to activation, issue resolution, and success on their terms. He has previously worked with fascinating product-led companies such as Calendly as VP for sales and marketing and Dashly as Head of organic and product marketing. These companies are known for effectively scaling that improved their onboarding experiences. In this episode, David will talk about the topic at hand -- how to use customer intent to build product onboarding that scales.
Show Notes
[01:19] How David got fascinated in customer intent and product onboarding and scales
[03:45] The importance of tailoring onboarding for different user intent for him
[05:51] His view on the differences of customer intent at different stages
[07:59] What customer intent is for him
[10:59] On ‘asking’ as the first step to meaningfully understand customer intent
[14:39] On testing and seeing what resonates as the second step
[17:27] On identifying the pattern, replicate successes, and observe as the last steps
[23:13] What he does best to scale the business right now
[26:23] His favorite companies using user intent
[29:12] What intent signals he looks for to ensure success for clients
[31:36] The results of the experiments he had on user intent to scale onboarding
[35:27] On how to further use customer intent to scale and deliver superb onboarding experiences
[37:53] Ways on building the empathy muscle for him
[40:26] Where to find out more about David
About David Rostan
David Rostan is a marketing bigshot with a track record of starting up and expanding mobile products and applications on the web in Fortune 100 and start-up environments. He has outstanding experience in leading all aspects of marketing strategy, such as but not limited to customer acquisition, product innovation, customer research, branding, and data analytics, to accomplish business objectives. He has accomplished so much as an entrepreneur. He has launched 3 SaaS applications and grew them via online and offline sales and marketing channels. He specializes in the following fields: digital marketing and strategy, customer acquisition and channel prioritization, customer development and market research, technology innovation and product management, team building or hiring, strategic planning (OKRs), and leadership.
Profile
David Rostan on LinkedInDavid Rostan’s Email AddressStonly -
Krish Subramanian, CEO, and Co-founder of the leading subscription and billing software called Chargebee, will be sitting in today’s show to answer that question. Chargebee is a global subscription management platform that automates revenue operations of over 4,500 high-growth subscription-based businesses from startups to enterprises across verticals, including SaaS, eCommerce, e-learning, IoT, Publications, and more. Krish and his extremely dynamic mind will be sharing first-hand experiences on how they evolve their go-to-marketing strategy over the years and learn how to straddle sales-led and product-led motions together to drive fast growth. He also talks about the trials and setbacks that they’ve encountered and how they move past those obstacles to generate wins.
Shownotes
[0:59] Krish talks about their journey of reflecting on their mistakes and wins at Chargebee
[1:56] What got them into solving this problem of helping subscription companies understand their business much better?
[7:11] The relevance of understanding your subset of customers
[8:42] How do they identify their best customers?
[10:36] Getting that value metric and Northstar metric is the biggest revelation for them
[15:33] On building more features for your most successful customers
[{21:21 Why does he think the pricing is so important to be Product-Led as a business?
[25:03] Your end user’s success will eventually become your success
[30:00] Advantages of having both self-service and pre-sales
[31:15] How did Chargebee evolve the way they structure their teams?
About Krish Subramanian:
Krish Subramanian is the co-founder and CEO of Chargebee, a global leader in subscription billing and revenue management solution for scaling businesses. He is an engineer by profession and a problem solver at heart with over 20 years of experience in the software field. As an ex-consultant, Krish strongly believes that business value is defined by service and experience to the customers and the people. He is referred to as the “nice guy” within the company, the tech community, the media, and his mom.
Profile
Chargebee
Krish on LinkedIn
Krish on Twitter
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Mariam Hakobyan is the Co-Founder and CEO at Softr. She’s an engineer turned entrepreneur and has a pang for technology, product, and design. At Softr, she pioneers in building the right product, listening to customers, and building ecosystems for software enthusiasts. She prioritizes the customer’s needs by simplifying software building so anyone can set up businesses without being intimidated by their tech skills.
Today, let’s listen to Mariam as she tells how Softr went from zero to 45,000 users in just a year.
Show Notes
[0:57] What initially drove her to start Software.io?
[1:56] How did she start exploring different ideas for the platform?
[6:01] What did she do to get the product into people’s hands?
[9:20] On pursuing user growth and monetizing your product
[12:20] The passionate software community, the product’s simplicity, and virality got them from zero to 45,000 users
[18:33] Mariam talks about empowering the community, creating ecosystems and a place for people to thrive
[21:53] The importance of being mindful of anything that you add to the platform
[29:04] Understanding what customers value and how much they want to customize?
[29:59] Intuition and understanding of the customers on what types of things are they trying to build
[38:55] Build a great product where people feel like a magician
About Mariam Hakobyan
Mariam is a graduate of Yerevan State University. Her colleagues highly respect her as she is passionate about her job and is always one step ahead in providing service to others. She started her engineering career in her early 20s and is now a force to be reckoned with in her field. But most importantly, Mariam is now a loving mother of two.
Links
Softr.io
Airtable
Profile
Mariam on LinkedIn
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Tom Ronen is the head of customer success at monday.com. Monday.com is a global software company founded in 2014. Its product is a simple and super customizable Work Operating System (Work OS), a tool that powers teams to run projects and workflows with confidence. In this episode, Tom will talk about how product and customer success collaborate on monday.com.
Show Notes
[01:56] What monday.com is and its customers
[03:05] The importance of customer success and product teams to work closely together for him
[06:14] On finding the north star for both teams and KPIs to prioritize
[08:00] Who are the ‘active customers’ for monday.com
[10:13] Propagating the culture of transparency in all teams at monday.com
[12:31] Strategies to encourage collaboration from the teams at monday.com
[14:28] The evident effects of the system of doing things at monday.com
[18:00] His advice for product-led leaders and growth people on setting priorities
[20:25] His advice for customer success people in product-led organizations on getting their voices heard
[22:08] How to connect with Tom
About Tom Ronen
Tom Ronen is an experienced Customer Team Lead working for various companies in the software industry. He possesses the following skills in sales, public speaking, management in a fast-paced startup environment. Aside fromHe was previously connected with Israeli Defense Forces (IDF) as a Commanding Officer - Combat Patrol Ship Unit for three years and two months.
Profile
monday.comTom Ronen on LinkedIn -
In this podcast, Wes Bush dives into the essential strategies for building a product-led business. Drawing from his experience of working with 408+ SaaS companies, Wes outlines the pitfalls of what he calls "surface-level PLG" and introduces a comprehensive approach that involves nine core components— the ProductLed System. When you implement the system into your business, you'll grow faster with less effort. Tune in to learn how.
Key Highlights:
01:30: Introduction to the importance of standing out in a commoditized market.
3:08: The shift from sales-led to product-led growth.
5:14: Common mistakes in product-led growth.
10:02: Key outcomes of successful product-led businesses.
17:24: Scaling up with the ProductLed System.
33:07: Final thoughts and next steps for building a product-led organization.
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Esben Friis-Jensen is the Co-Founder and Chief Growth Officer at Userflow, the fastest way for user onboarding for modern SaaS businesses. He is also the Co-Founder and Adviser at Cobalt, a modern application security platform enabling businesses to run on-demand Penetration Testing and vulnerability assessments - Pentest as a Service. The goal of this episode is to accelerate learning while transitioning from sales-led to product-led. Esben will talk about the whole transition: What other leaders are doing in this transition and what mistakes they make to avoid doing it again.
Show Notes
[01:09] A brief background about Esben
[03:38] His thoughts when they started the product-led movement
[07:11] Reasons why they started out as more sales-led
[11:15] The challenges they experienced along the way
[15:40] How they fostered organizational change
[18:55] The process they went through to get the rest of the team onboard
[23:32] How they got buy-in from the teams in the process of transitioning
[28:49] First quick wins they had in testing the unknowns
[34:50] More advice on iteration from Esben
[37:42] The next thing for him at Userflow
[39:47] Where to find Esben
About Esben Friis-Jensen
Esben Friis-Jensen is originally from Denmark but has lived in the United States for the last eight years. Aside from Userflow and Cobalt, he has also worked as a consultant in the SAP division of Accenture, responsible for managing the test and deployment of global large-scale SAP implementations.
Link
Product-Led Slack
Profiles
Userflow
Cobalt
LinkedIn
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