Afleveringen
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What if your best event ROI isn’t in the lead list, but in a breakfast conversation?
Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.
In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI. With 20+ years in the industry and a portfolio of 75+ trade shows annually, Francois breaks down how DTN uses payback ratios, qualified business conversations, and strategic data collection to tie event spend directly to business outcomes. Whether you’re producing incentives or pushing pipeline, this is an ROI masterclass every event pro needs to hear.
In this episode, you’ll learn:
Why Qualified Business Conversations beat lead count every timeHow to use a 10:1 Payback Ratio to prove event valueA practical way to visualize event performance using the BCG MatrixHow to evaluate incentive programs through cultural metrics like retention and referralsWhat goes into a post-event report that your CFO will actually readHow to turn your team into a strategic resource, not just logistics supportFrancois Fournier is the Head of Global Events at DTN, a data and technology company supporting industries like energy, agriculture, and weather. With over 20 years of experience in corporate B2B events across financial services, SaaS, and technology, Francois has led global event strategies for major organizations including Fitch Ratings and Assurant. He is a Certified Exhibit Manager (CEM) and Certified Trade Show Marketer (CTSM) at the Gold level, and is known for building measurement-driven programs that drive awareness, convert demand, and prove business value on a global scale.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Connect with Francois Fournier on LinkedIn
Connect with Matthew Byrne on LinkedIn
For additional resources for #eventprofs visit www.productionvaluematters.com
For additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact.
From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape.
You’ll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence.
What you’ll learn:
How to align event strategy with company-wide business goals Ways to bridge the gap between sales and marketing through events How to track pipeline impact using CRM and automation Why clear pre-event objectives lead to stronger post-event reporting How to balance creativity with data-driven decision-making Strategies for scaling what works—and cutting what doesn’tIsabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada’s top AI company, Cohere, she’s redefining what success looks like in strategic events and how to achieve it at scale.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Connect with Isabelle on LinkedIn
Connect with Matthew Byrne on LinkedIn
For additional resources for #eventprofs visit www.productionvaluematters.com
For additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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Zijn er afleveringen die ontbreken?
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For additional resources for #eventprofs visit www.productionvaluematters.com
What if your event tech worked like a personal concierge? Akshar Patel of eShow joins Matthew to reveal how smarter tools are streamlining planning, slashing stress, and leveling up the attendee experience.
What you’ll learn:
Strategies for integrating systems and breaking down data silosCommon blind spots in operational planningThe balance between AI innovation and personal touchPost-event technology strategies
Akshar Patel brings more than 20 years of experience spanning event management, hospitality, and strategic planning. Prior to joining eShow, he held key leadership roles at AAHOA, the Obesity Society, and Meeting Advice, where he consistently delivered results through operational excellence and innovation.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: https://www.linkedin.com/in/akshar-patel-360887116Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audiences?
You’ll learn:
The current state of AI in content creationWhy audiences are becoming numb to AI-generated marketingHow live events create trust and memorable experiencesCase studies of major brands successfully blending AI with in-person experiencesPractical strategies for incorporating live experiences into your marketing plan
Matthew explores why trade shows, conferences, networking events, and experiential marketing activations are becoming strategic necessities in a world oversaturated with digital noise.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know.
What you’ll learn:
The impact of rising costs and budget constraints on event strategiesHow policy shifts are creating uncertainty in the events industryMaintaining DEI values in a changing political climateThe economic risks of rising tariffs on event production costsThe importance of embracing hybrid event strategies
Nicola Kastner brings over 15 years of experience in event marketing strategy, including her previous role as global vice president of event marketing strategy at SAP. Recognized as a top woman in events by Event Marketer Magazine and inducted into the Canadian Meetings Hall of Fame, Nicola offers valuable insights on navigating the complex challenges facing the industry today.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/nicolakastnerProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
Following the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging, and spark real human connection.
What you’ll learn:
The current challenges facing the events industry, particularly in measuring and communicating true impactWhy we need to shift from traditional ROI metrics to return on relationships (ROR)Practical steps for creating more inclusive and personalized event experiencesUsing innovative approaches like sentiment analysis to measure attendee experiencesWhy, in a world of AI, events are more important than ever
Carina Bauer brings over two decades of experience leading IMEX, which hosts some of the world's largest exhibitions for the meetings and events industry. Under her leadership, IMEX has expanded internationally and embraced cutting-edge strategies to evolve with the changing landscape of business events. She was recently recognized with an outstanding contribution to the industry award from the Association of Event Organizers.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: https://www.linkedin.com/in/carina-bauer17/Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
Get ready for a special edition episode: live from GO WEST, Canada’s premier gathering of meeting and event pros. Matthew teams up with a panel of industry experts including Tim Lang, President of Canadian Audio Visual Providers Association and ProShow Audio Visual; Andrea Carroll, Director of Experience and Production at e=mc² Events; and Scott Frankel, President of Animatic Media.
What you’ll learn:
The real impact of rising costs on AV services and event productionThe difference between preferred and exclusive vendorsHow to identify and avoid hidden fees and upchargesPractical tips for negotiating contracts and making smart budgeting decisionsStrategic approaches to labor management and scheduling
Whether you're a seasoned planner or just getting started, this conversation is packed with real talk, insider tips, and strategies you can't afford to miss!
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing.
Join them as they discuss:
The contrasting market impacts across different sectors of the events industryHow association events versus corporate events are experiencing different realitiesThe debate over virtual events' role in the current climateWhy events focused on belonging and participation can bridge social dividesStrategies for event professionals to navigate uncertaintyThe potential shift of events to more stable marketsThe importance of in-person connections in an increasingly isolated world
Whether you're an event planner, producer, or brand strategist, this conversation offers actionable insights on navigating market disruptions, adjusting event budgets, and leveraging events to foster connection in turbulent times. Stay ahead of 2025 event industry trends and learn how to future-proof your strategy in a changing global landscape.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guests LinkedIn:
Nick Borelli: linkedin.com/in/nickborelli
Evan Babins: linkedin.com/in/evanbabinsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.
Join them as they discuss:
Wendy's journey from acquisition marketing manager to founding her own event agencyThe importance of the "cranberry thread" - creating continuity in events through detailed planningAdvocacy work with the Live Events Coalition to secure industry recognitionThe challenge of securing NAICS codes to unify the trillion-dollar events industryFuture industry trends including smaller, more curated experiences
Wendy Porter brings over 23 years of experience in the events industry and has been recognized as one of EventEx's 100 most influential people in the US events industry. As vice chair of government affairs with the Live Events Coalition, she's been instrumental in advancing representation for the live events industry at the federal level, including lobbying over 100 members of Congress during the pandemic to secure critical relief for the industry.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/wendyportereventsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry.
Join them as they discuss:
Why events is still considered a vocation rather than a true industryThe lack of industry standards, ethics, and governing bodiesChallenges of operating a professional events business in a fragmented marketThe need for industry contraction and consolidationThe future of mergers, acquisitions and industry maturation
Aaron Kaufman brings over 21 years of experience as the founder of Fifth Element Group, offering his perspective on what needs to change for events to be taken seriously as a business sector. With his reputation as an industry disruptor, Aaron advocates for higher standards, ethical business practices, and a more mature approach to running events companies.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: https://www.linkedin.com/in/akthefifthProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions.
Join them as they discuss:
Creating the "fear of missing out" through surprise elementsBalancing creative vision with budget constraintsWorking with high-profile artists and applying those lessons to corporate eventsAlternative marketing strategies that generate buzz without traditional advertisingAdapting to social media and digital platforms while maintaining live experience integrity
Yvonne McNair brings a wealth of experience from her work with iconic artists like Prince and major brands including BET, NBC, and Google. With two Emmy nominations to her credit, she shares her approach to creating events that leave lasting impressions and offers practical advice for event professionals looking to integrate surprise and delight elements regardless of budget size.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/yvonnemcnaireProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event production.
Join him as he discusses:
How tariffs drive up costs for exhibit booths, AV equipment, and cateringThe ripple effects on supply chains and vendor relationshipsCreative adaptations the industry is making to overcome tariff challengesThe importance of industry advocacy and strategic sourcing
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto.
Join them as they discuss:
Strategies for developing compelling content that engages diverse audiencesThe "rule of thirds" approach to content innovationBuilding effective partnerships with organizations like Netflix and CBCLeveraging technology for hybrid events and global reachThe future of event content and emerging trends
Brett Hendrie brings over 20 years of experience in the events industry, including his transformative tenure at Hot Docs, North America's largest documentary film festival, where he served as executive director. At Rotman, he leads the school's thought leadership events portfolio, bringing cutting-edge management thinking and business insights to a global audience through speaker series, conferences, debates, and more.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. For additional resources, visit productionvaluematters.com.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/BrettHendrie
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry?
Join them as they discuss:
Challenges around governance and certificationThe impact of lack of standardization on event safetyThe relationship between events and other established industriesPractical steps toward professionalizing the events spaceThe balance between market forces and industry regulation
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Host LinkedIn: http://linkedin.com/in/matthewbyrnecsep
Guests LinkedIn:
Nick Borelli - https://www.linkedin.com/in/nickborelliEvan Babbins - linkedin.com/in/evanbabins
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security.
Join them as they discuss:
Integrating product-led growth strategies with event marketingThe evolution of event metrics from vanity metrics to value metricsContent strategy development for event marketing successScaling event operations from 140 to 250 eventsThe importance of operational infrastructure in event scalingFuture trends in event marketing for SaaS companies
Jillian Ruiz brings extensive experience from arts and entertainment to technology sectors, offering valuable insights for both seasoned professionals and newcomers to the industry.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/jillianruizProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories.
Join him as he discusses:
Why focusing on results rather than processes is crucialThe four essential output categories: sentiment, data, business objectives, and contentHow these outputs apply to all event types, from weddings to major concert toursPractical methods for measuring each output categoryWays to leverage event outputs for long-term value
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.
Join them as they discuss:
Strategies for maximizing creative impact on limited budgetsKey areas for strategic event investmentBuilding and maintaining effective vendor partnershipsMeasuring both business impact and audience engagement
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/jeremyyouett
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve got you covered. Tune in to get insider tips on leveling up your event strategy and staying ahead of the curve!
Join them as they discuss:
Strategic approaches to selecting industry conferencesThe value of attending both endemic and non-endemic eventsHow to measure ROI beyond business developmentThe importance of being "just an attendee" for professional growthStrategies for maximizing conference attendance with limited budgets
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Host LinkedIn: http://linkedin.com/in/matthewbyrnecsep
Guests LinkedIn:
Nick Borelli - https://www.linkedin.com/in/nickborelliCandice Davis - https://www.linkedin.com/in/candice-davis-09601725
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading projects in Web Three and cybersecurity.
Join them as they discuss:
The role of psychology in event design and marketingCreating memorable sensory experiences at eventsStrategies for measuring emotional resonance and ROIBalancing ethical considerations with psychological design principlesThe future of event design and emerging trendsPractical steps for implementing psychological insights in events
Chelsea Freeborn brings a unique perspective combining psychology, human development, and event marketing expertise. She shares practical examples and insights for event professionals looking to create more engaging and effective experiences through intentional design and psychological principles.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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For additional resources for #eventprofs visit www.productionvaluematters.com
In this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025.
Join him as he discusses:
The importance of investing in team development and learningStrategies for bridging the industry knowledge gapThe value of experiencing events from an attendee perspectiveCreating accountability in remote and hybrid teamsProcess refinement and the importance of testing and measuringThe integration of AI in event technologyBudget planning and economic considerations for 2025The art of reframing costs and value in event production
Matthew brings his extensive experience in the events industry to offer practical advice for event professionals looking to navigate the challenges and opportunities of 2025.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria MateyHosted on Acast. See acast.com/privacy for more information.
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