Afleveringen
-
Have you ever thought about licensing your art, but have no idea where to start? Licensing can be a really great supplemental revenue stream for your business. Nowadays, there are lots of folks looking for art to apply to their products.
This week, we have Bonnie Christine on the show. She's an internationally renowned surface pattern designer, an entrepreneur, and an award-winning online educator. She's been creating artwork for brands and products around the world since 2009. She's a self-taught designer and runs the Surface Design Immersion program that's geared for creative entrepreneurs. She's also the host of the Professional Creative Podcast, I have an interview coming out on her show soon.
During our interview, we talk about how making residual income through art licensing, how it can be lengthy, but also rewarding process, and also a great way to make extra income for your business. We also talk about the importance of being proactive, how to handle rejection as a creative, and a breakdown of how creatives can use an art agent. We'll also cover the benefits of in-house sales team and the evolving impact of AI on art and business.
Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!
REQUEST YOUR INVITATION
You can view full show notes and more at http://prooftoproduct.com/376
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
This week, we have Arianne Foulks from Aeolidia back on the podcast. Arianne was on episode 114 talking about abandoned cart email sequences, and she also came on for episode 288 where we talked about SMS and email marketing strategies.
Today, Arianne and I are talking about 2025 trends for e-commerce marketing. Arianne is a founder, speaker, and Shopify Partner who has focused her career on building impactful retail businesses. At Aeolidia, her design and development agency, she and her team create super-effective online shops for artists and designers.
On today's episode, Arianne is sharing her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/375
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
Zijn er afleveringen die ontbreken?
-
Happy New Year, friend. I hope that you were able to take a break over the holidays. I know the last month of the year is always pretty busy for all of us, whether it's personal stuff or we're getting our shops and businesses ready for the end of the year. I hope that you have plenty of time for some rest and relaxation.
We're back on the podcast with a new episode, and this week's episode is a real treat. I have Ashley Sutton from Hustle and Hope. Ashley is a Paper Camp alumni, and she's been featured in a few of our compilation episodes in the past. She was on episode 285 where we talked in person at NY NOW while she was exhibiting, and she was on episode 358 where she shared how much her business has grown since taking Paper Camp.
But a stand-alone interview with her has been long overdue, and so I'm excited to share today's episode with you.
Ashley is a corporate gal turned entrepreneur. Her career began with marketing and developing the perfect shade of lipstick for Avon to creating buzzworthy toys at Mattel and crafting unforgettable marketing campaigns for leading TV shows for children such as Peppa Pig and PJ Masks. She's also creating the number one best-selling marketing campaigns for authors at Penguin Random House.
As a stationery lover and a consumer products professional, her goal was to channel her career experience into a product with purpose, and that is how she founded Hustle and Hope. The first 2 in one motivational greeting card company that includes free digital guides with every single card. A certified minority and certified woman-owned business, Hustle and Hope has retail placement at Buy Buy Baby, World Market, HomeGoods, Amazon, and over 45 other shops across the US. Today, Ashley shares Hustle and Hope's origin story.
She talks about her experience participating in the Target Accelerator program, and we talk about how she's been utilizing grants for her business, including how she got started applying for grants, what she looks for, and how these grants have benefited her business. She also shares resources in case you want to get started applying for grants for your business.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/374
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 7, and we have some incredible things lined up for you!
While we're gone, be sure to dip back into the archives. We have over 370+ incredible episodes to help you strengthen your business.
Have a great two weeks and I will see you on January 7th!
-
If you're considering exhibiting at trade shows this upcoming sales season, you are going to love today's episode. My guest is Amy Loewenberg, who is the Director of Buyer Relations for NY NOW. Amy is a seasoned veteran in the gift, home, and lifestyle industry, and she's an advocate for independent buyers and sellers.
Amy leverages her unique experience on both sides of the aisles to drive growth, connect communities, and shape the future of retail. Amy is a partner to key industry associations. She's also an active Gift For Life board member. She brings a wealth of knowledge to every role that she undertakes because she has a deep understanding of market trends, purchasing dynamics, and she is focused on helping to guide mission-driven organizations.
In today's episode, we discuss Amy's current role in buyer relations. We talk about how NY NOW is innovating the trade show experience. We discuss everything from adapting trade shows to post-pandemic buying trends to the importance of sustainability, and the emerging focus on multi-sensory shopping experiences based on customer psychology.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/373
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
Hey, friend. I'm back with part two of my interview with Victoria Venturi from Paper Epiphanies. If you have yet to listen to part one, that was episode 371. In part one, Victoria shared about her business growth, including what it was like shifting from a business model that was 90% wholesale to a business driven by 90% retail today. Now, she's finding a middle ground between the two.
Today, we're continuing our conversation, and Victoria is sharing about the process of opening her store in the Portland International Airport.
Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/372
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
Today's guest is Victoria Venturi, the founder and CEO of Paper Epiphanies, the coolest card store in the world. In less than a decade, Victoria has grown Paper Epiphanies from an idea into a global brand.
Paper Epiphanies, also affectionately called PiPH, opened its flagship concept store in 2021, and they are expanding into the aviation space. They opened their 1st airport boutique in the Portland International Airport earlier this year.
Prior to launching PiPH, Victoria was a marketing and publicity executive for over 10 years where she wrote and launched successful campaigns for agencies and television networks, and big brands, including Disney, Nickelodeon, Warner Brothers, American Idol, Glee, Hilton Hotels, and more.
Victoria attended Paper Camp way back in 2014, and she was a guest on the Proof of Product podcast for episode 19 which aired in 2017. In 2017, we caught up with what she was doing in the early days of her business, but it's been a minute. She's had a lot going on, and we had a lot to catch up on, so much so that I am breaking this interview into 2 parts.
Today is part 1, and Victoria is sharing how she moved from being a business that was driven 90% by wholesale revenue to a business driven by 90% retail revenue, and now how she's navigating her way back to finding that balance. Next week on episode 372, Victoria is going to share details about opening up her store in the Portland International Airport.
Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/371
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
All 5 Days of Deals Are Back for 1 More Day!
http://prooftoproduct.com/bfdeals
____________
Our biggest sale of the year is happening this week!
5 days. 5 Deals.
For the next 24 hours you can buy:
Retailer Roundtable interview series for just $17!
Paper Camp early access & extended payment plan!
Production Planner & Profitability Calculator Bundle
1-1 Coaching Spots only 4 available
LABS Annual Membership with recurring discount!
PLUS: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.
Apply here: http://prooftoproduct.com/ab-application
Once the deal is gone, it’s gone.
Make sure to grab them before time runs out!
http://prooftoproduct.com/bfdeals
-
Day 5 Deal: Labs Annual Membership with recurring discount!
$799 per year for as long as you're a member!
http://prooftoproduct.com/bfdeals
____________
Our biggest sale of the year is happening this week!
5 days. 5 Deals.
Each day brings an exclusive offer available for just 24 hours.
Mon, Nov 25: Retailer Roundtable interview series for just $17!
Tues, Nov 26: Paper Camp early access & extended payment plan!
Wed, Nov 27: Production Planner & Profitability Calculator Bundle
Thurs, Nov 28: 1-1 Coaching Spots only 4 available
Fri, Nov 29: LABS Annual Membership with recurring discount!
ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.
Apply here: http://prooftoproduct.com/ab-application
Once the deal is gone, it’s gone.
Make sure to grab them before time runs out!
http://prooftoproduct.com/bfdeals
-
Day 4 Deal: 1:1 Day of Voxer Coaching with Katie
*4 Spots Only* $1250
http://prooftoproduct.com/bfdeals
____________
Our biggest sale of the year is happening this week!
5 days. 5 Deals.
Each day brings an exclusive offer available for just 24 hours.
Mon, Nov 25: Retailer Roundtable interview series for just $17!
Tues, Nov 26: Paper Camp early access & extended payment plan!
Wed, Nov 27: Production Planner & Profitability Calculator Bundle
Thurs, Nov 28: 1-1 Coaching Spots only 4 available
Fri, Nov 29: LABS Annual Membership with recurring discount!
ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.
Apply here: http://prooftoproduct.com/ab-application
Once the deal is gone, it’s gone.
Make sure to grab them before time runs out!
http://prooftoproduct.com/bfdeals
-
Day 3 Deal: Production Planner & Profitability Calculator Bundle
Both tools for only $79 (normally $149)
http://prooftoproduct.com/bfdeals
____________
Our biggest sale of the year is happening this week!
5 days. 5 Deals.
Each day brings an exclusive offer available for just 24 hours.
Mon, Nov 25: Retailer Roundtable interview series for just $17!
Tues, Nov 26: Paper Camp early access & extended payment plan!
Wed, Nov 27: Production Planner & Profitability Calculator Bundle
Thurs, Nov 28: 1-1 Coaching Spots only 4 available
Fri, Nov 29: LABS Annual Membership with recurring discount!
ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.
Apply here: http://prooftoproduct.com/ab-application
Once the deal is gone, it’s gone.
Make sure to grab them before time runs out!
http://prooftoproduct.com/bfdeals
-
Day 2 Deal: Pre-Register for Paper Camp
Early Access to Module 1
Guaranteed Spot in Paper Camp (March 2025)
Extended Payment Plan Option
http://prooftoproduct.com/bfdeals
____________
Our biggest sale of the year is happening this week!
5 days. 5 Deals.
Each day brings an exclusive offer available for just 24 hours.
Mon, Nov 25: Retailer Roundtable interview series for just $17!
Tues, Nov 26: Paper Camp early access & extended payment plan!
Wed, Nov 27: Production Planner & Profitability Calculator Bundle
Thurs, Nov 28: 1-1 Coaching Spots only 4 available
Fri, Nov 29: LABS Annual Membership with recurring discount!
ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.
Apply here: http://prooftoproduct.com/ab-application
Once the deal is gone, it’s gone.
Make sure to grab them before time runs out!
http://prooftoproduct.com/bfdeals
-
Day 1 Deal: Retailer Roundtable Interview Series for $17
http://prooftoproduct.com/bfdeals
____________
Our biggest sale of the year is happening this week! 5 days. 5 Deals.
Each day brings an exclusive offer available for just 24 hours.
Mon, Nov 25: Retailer Roundtable interview series for just $17!
Tues, Nov 26: Paper Camp early access & extended payment plan!
Wed, Nov 27: Production Planner & Profitability Calculator Bundle
Thurs, Nov 28: 1-1 Coaching Spots only 4 available
Fri, Nov 29: LABS Annual Membership with recurring discount!
ALL WEEK: First 5 people to apply for the Advisory Board mastermind receive $6,000 off and a free 1-1 strategy session.
Apply here: http://prooftoproduct.com/ab-application
Once the deal is gone, it’s gone.
Make sure to grab them before time runs out! http://prooftoproduct.com/bfdeals
-
Today on the podcast, I have the pleasure of talking about sales reps with Kelly Bristol from Just Got 2 Have It. I can't believe it's taken me this long to have Kelly on the show because we have known each other for a very long time, and she has a wide range of knowledge that I'm excited for you to hear.
She is the Vice President of Business Development at Just Got 2 Have It, a B2B sales rep agency with 5 divisions serving 36 states. Kelly is an accomplished senior leader with nearly 25 years of experience in the gift and home industry. She has experience working at the National Stationery Show, Dallas Market Center, Brandwise, and Market Time, as well as Purchasing Power Plus, a hospital gift-buying group.
She's a board member for Gift for Life, the gift and home industry's longest-running volunteer-led national charitable organization. She is a founding partner of the new industry movement called Reps Are Local Too.
During this episode, we talk about the ever-evolving retail landscape, the importance of strategic planning, shifts in buying patterns, and the continued need for community over competition within the industry.
We also discuss emerging trends and challenges posed by platforms like Faire, as well as the importance of sales reps' local market knowledge and how that can benefit brands. Also, we talk about how brands can successfully navigate the competitive space and utilize sales reps for more sales.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/370
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
I'm coming to you on the heels of having a cold, and I'm here to remind you to take care of yourself. A lot is going on in the United States this week.
Plus, this time of year is hectic for all of my product-based business owners. I know you are working so hard and are likely wearing yourself out. I thought now would be a good time to share simple ways to practice self-care before and during a busy season.
Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!
REQUEST YOUR INVITATION
You can view full show notes and more at http://prooftoproduct.com/369
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
Earlier this year, we conducted a state of the product industry survey. We had 925 people respond. We found that 15% of respondents are not utilizing email marketing to reach their audiences. My jaw fell to the floor! I've talked about why email marketing is so important in previous episodes. The number surprised me because email marketing has the highest ROI of all marketing channels.
For every dollar that you put into email marketing, you can expect an average rate of return of $42, which is bananas.
You won't get that with social media or even sometimes paid ads. Email marketing is also one of the best ways to build trust with your customers so that they come back time and time again to order with you.
I have been shouting the importance of email marketing for years, but, today, I wanted to let our friends at Flodesk explain why email marketing is so important, what data you should be paying attention to, and overlooked opportunities when it comes to email marketing.
My guest today is Dawn Richardson. She is the product education manager at Flodesk. She also runs her own business called Tech Savvy Creative. Dawn has a background in software engineering, and then she was in wedding photography.
Now, she's back in the world of tech where she's helping creative entrepreneurs of all types. Her mission is to create a safe, fun, and welcoming corner of the Internet where entrepreneurs can learn how to leverage technology so they can spend more time doing work that matters most.
You can try out Flodesk by going to our affiliate link at http://prooftoproduct.com/flodesk.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
DOWNLOAD NOW
You can view full show notes and more at http://prooftoproduct.com/368
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
I feel like today's guest needs no introduction, but it would be a complete disservice to not share all of his accolades.
Today, I'm talking with Seth Godin. He's an author, entrepreneur, and most of all, a teacher.
In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing, which was an instant bestseller in countries around the world.
His newest book, This is Strategy: Make Better Plans releases this week and offers readers a practical framework for what an effective strategy looks like and feels like in today's fast-moving chaotic, and diverse world. This strategy allows readers to zoom out and see the bigger picture and understand the systems that are shaping their lives at work, in business, and day-to-day challenges.
Seth contends that by recognizing and mastering these systems and prioritizing long-term thinking over instant gratification, we can make smart, purposeful choices today that will lead to long-term growth.
In my conversation with Seth, he shares his motivation for writing this book, the four elements that are critical for an effective strategy, and the importance of identifying and connecting with our smallest viable audience.
On a personal note, when I started my product business in 2008, Seth's work was a major catalyst in helping me gain marketing momentum. He has a no-nonsense approach. He's concise and clear with his thoughts, and that resonates and gets your wheels turning, which you will hear in today's episode.
Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!
REQUEST YOUR INVITATION
You can view full show notes and more at http://prooftoproduct.com/367
This episode contains affiliate links. You can view our affiliate disclaimer here.
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning.
In 2024, scaling is harder. It is easy to start a business these days. However, most don't have the grit to keep going long-term and scale the business.
During this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more.
Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!
REQUEST YOUR INVITATION
You can view full show notes and more at http://prooftoproduct.com/366
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
Have you ever sold out of your inventory in a few days? Today's guest did that when they were launching their embroidery kits to the wholesale market through Faire.
Riki Inge of Rikrack had stocked up inventory. She'd prepped her Faire shop. She went live, and everything completely sold out in just a few days. While most people would see this as a good problem, it highlighted a lot of issues with Riki's packaging, her product details, and even her fulfillment workflow. And she's here today to share her story with us, how she navigated that situation and came out ahead.
Rikrack Embroidery creates kits that are not only beautiful and unique, but also fun and simple to stitch, as well as embroidery-inspired gifts that she's recently expanded into. Riki created embroidery art in college but stopped stitching while working as an in-house artist for more than 18 years.
Rikrack combines the love of art making with the fun of embroidery to design kits that allow anyone to create their own special piece of art.
On today's episode, Riki shares why she felt like she was starting over when she moved from selling direct to consumer to selling wholesale. We talk about the challenges she faced and the solutions that she implemented when she sold out of all of her inventory in just a few days when launching wholesale. And we talk about why slow, steady, and intentional outsourcing have served Riki well in growing her business.
Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. If you have ever wanted to pick my brain or get my eyes and ears on your business, our LABS coaching program is the place to do that.
One of our founding members, Cedric Victor of Special Orbit, said it best. He said: if you don't want to find out months or years down the line that there was a better way to run your business, get in LABS. We are constantly talking, figuring things out together, and sharing hard-won insights.
Cedric, thank you so much for this. I could not agree with you more. LABS is a special community that includes a wide range of product makers like Riki, our guest today.
We have member-only events inside of LABS, so request your invitation to join below!
REQUEST YOUR INVITATION
You can view full show notes and more at http://prooftoproduct.com/365
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
-
I am excited to share today's episode with you because we have a fun guest. It's Brock Johnson.
If you're not familiar with Brock, he is an Instagram expert who has coached thousands of entrepreneurs and creators on how to grow on Instagram, and he's been doing it since 2018. In 2021, his personal following blew up, thanks to his strategy of using Reels, and he has grown at a rate of approximately 1,000 followers per day since then. He now has over 700,000 followers. He consults with Meta and Instagram staff and is an international keynote speaker on all things Instagram.
During the interview, we discussed the emerging platform of Threads and how he's using it for business. Fun fact: Threads is actually how Brock and I got connected. (You can follow Brock here on Threads and Proof to Product here on Threads!)
He shares how to optimize your Instagram profile, how to create share-worthy content, and how to balance content creation with all of the other tasks that you have to do in your business. We also chat about tools that he's using, like Metricool (affiliate link) and ManyChat (affiliate link).
I wanted to bring Brock on the show because our recent industry survey showed that Instagram is one of the primary marketing channels that many of our product based business owners are using, and I thought this advice would be super valuable to you.
If you're interested in reading the 2024 State of the Product Industry Survey Report, click here to download it. Over 925 product brands participated in this survey, and they shared intimate details about their businesses. We're talking money, team, how much they're working, how they're retaining and attracting new customers.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
DOWNLOAD NOW
You can view full show notes and more at http://prooftoproduct.com/364
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
- Laat meer zien
