Afleveringen
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If you ever worried, your nonfiction book will be too boring, this episode is for you!
My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the worldâs first Jewish heavy metal band GunsânâMoses. Yep, you guessed it - my guest today is Dave Cohen.
Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs â Dave is one of the most respected teachers of comedy writing in the UK. He has written several books packed with fun and tips for writing great comedy including 'The Complete Comedy Writer', 'Build A Script' and 'Ready, Steady, Joke!'
In 2021 he published his first novel Stand Up, Barry Goldman - the first book in the Barry Goldman trilogy. Book Two â Barry Goldman: The Wilderness Years â is out now and the final book in the trilogy will be published in November 2025.
His latest non-fiction book How To Write A Funny Novel will be out in September 2024.
In this episodeHow Dave got into comedyThe power of expressing yourself through wordsThe digital revolutionWhy you shouldnât publish your first bookThe hidden story any nonfiction book should tellThe key to any great writing (especially comedy and nonfiction)How to write to build trust in your authorityKeys to bringing comedy to nonfictionDigging into embarrassment and mistakesThe trial and error strategy to know whatâs funnyWhy it's really hard to get comedy - and how to eventually get it right***
đđđ Are you thinking about writing your first nonfiction book this year?Join the waitlist to be notified when PUBLISHED AUTHORITY, our 12-month nonfiction author coaching programme reopens for enrolment: https://publishedauthority.com/
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Connect with Dave CohenWebsite: http://davecohen.org.uk
Email: [email protected]
Books (Amazon): https://www.amazon.co.uk/stores/Dave-Cohen/author/B00GZOB02C***
Also mentioned: John Yorkeâs book âInto The Woods: How Stories Work and Why We Tell Themâ: https://www.amazon.co.uk/Into-Woods-Stories-Work-Tell/dp/0141978104
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Using AI for creative writing
I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, âRaymond and Hannahâ, âHow Shakespeare Changed Everythingâ, âOn Writing and Failureâ and âThe Next Civil Warâ.
He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walrus and many others.
He's also the creator of âDeath of an Authorâ by Aiden Marchine, a novella written 95% by AI tools.
In this episodeStephenâs author journeyThe key to stability when working with multiple publishersHow AI changed from his first published AI story in 2017Western fear vs. Asian embracementThe microwave of languageThe process of creative writing using AI (incl. the tools)How to prompt to get what you wantWho is the author of an AI-written book?Who owns the IP and obtains copyrights?Expert Insight: Can AI-generated text be detected?Should you use AI narration for your audiobook?
Connect with Stephen MarcheStephenMarche.com
LinkedIn
BooksThe Next Civil War: Dispatches from the American Future
On Writing and Failure: Or, On the Peculiar Perseverance Required to Endure the Life of a Writer (Field Notes)
The Last Election
Death of an Author: A Novella
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Zijn er afleveringen die ontbreken?
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An SEO perspective on publishing nonfiction
Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.
Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.
In 2013, he published his first book âContent marketing that generates resultsâ and in 2020, the book "Content Marketing Masterclass â Content Lessons in the Digital Era.â
In this episodeCassio's author journey and who convinced him to write a bookThe SEO dilemma of publishing a 2nd bookHow rarity can increase the price of your bookWhat makes writing a book VERY different from bloggingThe importance of professional proofreadingYou donât need people to read your bookPlanning to be discovered by your audienceHow a small fish can win among whalesWhat it takes to sell via your blogUsing books in content marketing strategiesThe missed opportunity for authors Connect with Cassio PolitiBook: Content Marketing Masterclass
Connect with Cassio Politi on LinkedIn
Are you looking to become a Published Authority yourself?Connect with Malene and Publishing Rebel on LinkedIn
Grab the book How to Become a Nonfiction Author for just $1!
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Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book.
In this episodeHow to use your book to get more speaking engagementsHow to use the book to increase your capacity to take on more client workResearching to provide novel insights to your audience - and clientsFinding the false assumption that will boost salesTelling the story that will prompt the reader to take actionHow to boldly ask for book reviewsThe power of the ugly-truth storyTrading immediate revenue for long-term successTeaching skills over writing skills
How to connect with KatieWebsite
LinkedIn
Podcast
The Sales Tightrope Book
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If you're a female author or thinking about writing a book, this episode is for you!
My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success.
She authored numerous bestselling books, including the New York Times bestseller and business bible for women, Nice Girls Donât Get the Corner Office - which 20 years after it was first published, still rank at the top of Women in Business. In fact, it is in the top 0,05% of all Amazon books (#15000 of 32,8mio).
In this episode, she generously shares the good and bad from her journey as an author, and how she used her books to build an impressive career as an expert entrepreneur and role model for women of all ages.
In this episodeThe story of how the 'Nice Girls' series created a brand new book category How a remarkably successful book title can turn people awayNovelty beyond new ideas and great content (one of the true secrets of the 'Nice Girls' success)How personality style impacts the writing processTurning a bestseller into a book seriesHow you can republish a book under a different titleNegotiating and working with publishers (and how some of them were not worth it)The author's dream book - that no one wantedThe bumpy road - even after publishing a legend bookTurning authorship into TV shows The 3 ways female authors are making it more difficult for themselvesHow to find the right literary agent
Connect with Dr. Lois FrankelWebsite
LinkedIn
Nice Girls Book
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Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that.
In this episodeWhat are some of the most effective strategies to market a nonfiction book in 2024?âšHow to capture and use reader dataThe true value of using paid advertising in your book funnelThe tradeoff between Amazon ranking and profitsThe types of ads that work best in 2024The three places you should run your book adsHow much you need to invest to test and get your ads workingHow to turn advertising costs into profitsThe ONE thing that dilutes profits if you miss itHow to know what you should be willing to pay for a customerWhy and when you should give your book away for freeHow to 10x the amount of leads you'll getHow to convince prominent people to promote your book for you
Connect with ChrisLinked
Website
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Meet one of the most experienced international nonfiction authors, Ken Honda.
In this episodeThe Japanese Art of Making Peace with Your MoneyOne source of inspiration - hundreds of books publishedHow to develop a manuscript based on feedbackHow giving away a truckful of books led to a publishing contractFinding the one person who will take you out internationallyCultural differences working with Japanese and US publishersWhy having sold 6 million copies in Japan didnât matter in the USThe pros and cons of pioneering a brand new categoryWorking with lots of publishers - are they all the same?Expanding into new markets (translations)The key to writing and publishing a book every 1-2 months⊠and more!About Ken HondaKen Honda is a money and happiness expert and a best-selling self-development author in Japan. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses.
Facebook
Instagram
YouTube
Website
The Happy Money book
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How do you make sure your book doesnât drown into the Amazon sea of âdeadâ books but hit the bestseller lists and bring in income every day?
In this episodeHow to drill down and let data and market research guide your book topicWhat does it take to become an Amazon bestsellerEye-tracking study: the 3 key things to have on your book sales pageThe ONE element potential buyers focus on on your book coverCrafting the perfect book description (fiction vs. nonfiction)5 magic words that should always be at the end of your descriptionThe single most important things in getting reviewsWhat you absolutely shouldnât do when choosing your categories[TOOL] Moving from guessing to knowing what will work for your bookDo traditional publishers have advantages over self publishers?How traditional publishers choose which book to publish (not what you think)How will Amazon deal with AI text and images?About Dave ChessonDave Chesson is the founder of Kindlepreneur and has inspired thousands of authors to build their author careers on Amazon. Heâs been featured by Forbes, Entrepreneur, ALLi, Huffington Post, and even Market Watch. Dave has also been a consultant for several of the major publishers.
Connect with Dave
Kindlepreneur website
Publisher rocket
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If the thought of getting publicity for your book is intimidating - this episode is for you!
In this episode
Hear from Sabina Hitchin, a seasoned expert, as she shares invaluable insights and tips to navigate the world of media and PRExplore the groundbreaking platform, prosper success, known for revolutionizing PR education and providing valuable media resourcesExplore strategies to gain free coverage and validation through PR, amplifying your book's credibility and reachUnderstand the distinct benefits of PR compared to other marketing approaches, and how it can uniquely propel your book or brand forwardUncover the secrets to securing media features and interviews that can significantly boost your book's exposure and reader baseDiscover why successful authors and entrepreneurs prioritize PR as an essential tool in their marketing arsenal, and how you can do the sameAbout Sabina Hitchin
Sabina Hitchen has been dedicated to shining a spotlight on small business owners and entrepreneurs of all kinds for over 17 years. She is the founder and CEO of Press for Success, an innovative platform highlighted by Entreprenur for it's ability to empower founders and small business owners, transforming them into confident "PR pros."
Sabina has significant experience with authors and has been featured herself in various media outlets, including Good Morning America, NBC News, ABC News, Entrepreneur, USA Today, Forbes, the NY Post and more. â
Learn more and connect with Sabina: sabinaknows.com
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âUnravel the transformative journey of Marc Reklau, a flourishing nonfiction writer. From resilience secrets to a consistency matrix, advertising optimization, and data-driven empowerment, discover how these elements can fast-track your dream of making a living as a nonfiction author.
Aspiring wordsmiths, your roadmap to authorial success awaits! â
In this episode
Discover how resilience can be your most potent tool in navigating the challenges of a writing careerLearn to turn setbacks into stepping stones toward your literary goalsConsistency is the key, and this episode elucidates its pivotal role in achieving your writing aspirationsLearn how strategic shifts can significantly impact your financial standing as an aspiring author while broadening your reach to a broader audienceUnderstand the value of data-driven decision-making and how it can empower you to tailor your strategies for optimal resultsAbout Marc Reklau â
Marc Reklau is an accomplished nonfiction author known for his 13 books, including international bestsellers such as "30 Days: Change Your Habits, Change Your Life." His works have touched the lives of over a million readers across more than 20 languages. Mark's journey from job loss to bestselling author is a testament to his mission: empowering people to create the life they desire. â
Learn more and connect with Marc: marcreklau.com
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Discover how author tools empower writers to connect with readers, seize control of their literary destinies, and transform marketing strategies.
In this episode:How Book Funnel empowers authors to take ownership of their work, build connections with readers, and leverage their unique author brandsHow owning your audience data can transform your marketing strategyThe profound influence of direct salesThe common mistake that authors make with their mailing listsThe art of connecting authentically with readers The power of data in driving author success, understanding readers, and tailoring marketing strategies.About Damon CourtneyDamon Courtney is a seasoned software developer who made a remarkable transition from coding to becoming a successful fantasy author. He is the founder of BookFunnel, an innovative author tool that has revolutionized the way ebooks are delivered to readers, making him a pioneering figure in the self-publishing industry.
Damon Courtney: bookfunnel.com
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Creating Unforgettable Event Experiences
What are the moments from significant events that you remember years later? How do you create experiences that build loyalty or even fans who will promote your event for you?
Join host Malene Bendtsen as she delves into event planning and authorship with Phil Mershon, Director of Experience at Social Media Examiner and author of "Unforgettable: The Art and Science of Creating Memorable Experiences."
Listening to this episode youâll discover:
How the power of unexpected moments, psychological safety, and engaging all senses can transform events into unforgettable memoriesHow to create unforgettable events that leave a meaningful impactHow to design events to evoke emotions and lead to actionUsing virtual events to amplify your book launchHow to engage your audience in conversations about your bookPhil Mershon's website: https://www.philmershon.com/
Get the book Unforgettable: The Art and Science of Creating Memorable Experiences
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A Journey of Self-Discovery with Jillian Abby
Jillian Abby shares her journey of self-discovery, embracing authenticity, breaking societal norms as an LGBTQ+ individual, and her journey to become the author of âPerfectly Queerâ.
In this episode:
The power of diverse narratives and how personal stories can drive positive changeThe transformative process of writing a bookThe unexpected avenues that lead to successThe significance of representation, inclusivity, and celebrating individualityThe impact of stories in fostering understanding and acceptance within the LGBTQ+ community and beyondThe messy journey to becoming an authorJillian Abby's Website: queerabby.com
Follow Jillian Abby on Instagram: @jillianabbyauthor
Connect with Jillian Abby on TikTok: @askqueerabby -
The fine art of combining AI and empathy in your writing
In this conversation with Ray Edwards, a communication strategist and copywriting genius, sheds light on how to use AI tools and human empathy to improve your writing. Ray also shares his personal journey through facing Parkinson's disease and offers powerful insights into mindset transformation and the impact of rewriting one's own narrative.
In this episode:
Ray's background and experience as a communication strategist and copywriter.The importance of addressing the audience's problems and pain points in effective communicationThe significance of empathy and understanding in connecting with an audienceRay's perspective on using artificial intelligence (AI) in writing and creativityThe role of AI in enhancing creativity and idea generationHow AI tools can aid in refining content, making it funnier, and adding varietyRay's personal journey through dealing with a Parkinson's disease diagnosisThe power of crafting and rewriting your own narrative to improve your lifeThe three principles that all entrepreneurs and writers should follow: commitment over chaos, craft over cash, and create over consumptionWhatâs wrong with pursuing bestseller listsRay Edwards is a communication strategist and copywriter known for his work with prominent thought leaders and entrepreneurs, including Tony Robbins and Jeff Walker. He has authored multiple books including one of our favourites "How to Write Copy That Sells". His latest book "Read This or Die: Persuading Yourself to a Better Life" provides strategies for positive change and growth.
Ray Edwards' website: Rayedwards.com
Books:
"Read This or Die: Persuading Yourself to a Better Life"
"How to Write Copy That Sells" -
We're sitting down with Cedric Thorbes, a passionate educator and community advocate who reached thousands of young people with his book 'Outspoken: The Memoir'. Cedric shares his remarkable author journey and the marketing strategies he used to advertise his memoir.
In this episode:
The power of mentoringFinishing your book: The overwhelming emotionsOvercoming self-doubt and sharing your storyPublic speaking as a vehicle for book salesReaching thousands upon thousands with local community strategiesCedric Thorbes is an educator, community advocate, public speaker and an award-winning author. His personal goal is to inspire greatness in the younger generation. He believes in preparing children for life in general and helping his students and fellow educators accept/learn that there is no one path to success for kids as success takes shape in many forms.
Connect with Cedric:
LinkedIn
Website
Outspoken: The Memoir
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âWhen writing a book, you expose yourself - to yourselfâ- Diana Gladney
We are starting this new season with an episode all about marketing your book by creating video content and engaging your audience.
Diana Gladney takes us on a smooth ride through her journey and transition to running her business and writing her book âThe one right videoâ.
In this episodeFinding the pain point of your audience, including the hidden audience. Donât know what a hidden audience is? Find out on the podcast!Creating video content that resonates with your audience and the challenges they faceHow to know what people want to hear from you when creating content (it's not what you think)Collaborations as part of a book marketing strategyPre-launch strategies: How they work, what to expect, do's and dont's, etc.Email marketing for authors
About Diana GladneyDaina is a YouTube marketing consultant. She worked in finance before starting her own business helping busy entrepreneurs simplify video creation so that they can amplify their business and brand using videos. Her goal is to simplify the video creation process for entrepreneurs so that they can feel confident in their videos and create a deeper connection with their clients.
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In this weekâs episode, Iâm talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies.
In this episode:
Researching your way to uncomment answers to common problemsHollywood-powered storytellingTesting your message and expert model on real audiencesHybrid publishing vs. self-publishingLeveraging your podcast connections in your book launchIntegrating the book into your businessThe 1$ business card that drives sales every weekThe Jerry Seinfeld methodABT: The 3 forces of storyTurning your book and expert model into a series
About Park HowellPark is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.
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As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method. Listen in to know why!
In this episode:
How to create a great starting point for writingThe Girlscout Method - Book promo 100% aligned with the book messageCreating organic growth driven by user-generated contentHow to use the book as a vehicle for business growthWhere to focus in a one-man expert businessSpeaking as an amplified credibility and marketing strategyHow to get people to write blurbs for your book (and how to use them)The excerpt promo strategyAbout Dan Gingiss
Dan is an international keynote speaker and coach. His 20-year professional career included leadership positions at McDonaldâs, Discover and Humana. He is the author of two books, The Experience Maker and Winning at Social Customer Care, and the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.
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Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author.
In this episode:
What your traditional publisher won't tell youThe one thing you need to work on to have author successHow a book will help you get higher feesHow writing a book is different from any other type of writingThe number one marketing strategy that pushes the most books Exactly what to say to have people help you promote your bookWhat doesn't work in book marketingNew strategies for book marketing in web3 (using social tokens and NFTs) -
This might be the most inspiring example of excellent book marketing, you have ever seen or heard of.
Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career.
Here is some of what we cover in this episode:
BOOK WRITING
The key motivating factor to any successful author
(if you watched the teaser video above, you might be able to guess what it is!)What it's like to co-write with another author
(watch the 3-minute book trailer below for a taste of that too)The powerful breakthrough finding your role as an authorUsing your speaking gigs to test your book materialThe ask-the-buyer-for-stories strategyWriting from a place of knowing or vs. a place of discoveryThe necessity of qualified feedbackMoving from Expertville to Visionary TownHow the risky road will make you better at what you doHow focusing on your current customers will fire up demandBOOK MARKETING
Captivate target readers (and customers) with quality video and storytellingThe entertainment factor, well-produced movie-styleBuilding the expectation for the books ability to change meShowing the opportunity instead of tellingUsing the webinar as watch parties in B2B sales
(and the impact on amazon ranking)The zero-marketing strategy (the quiet launch)The for-my-buddy booster strategy99% of all 'failed' books do so because of insufficient marketing. After the actual launch, the author is exhausted and lacks the energy for continued promotion. Or the marketing plan consists of only launch-related promotion.
As you hear on the podcast, these authors use a completely different strategy.
The silent launch (listen to hear what that's about!)Long-term video assetsThey have created two amazing videos and they are absolute must-sees for you if you are looking to add a long-term component to your book marketing plan:
A 3-minute book trailer video captivates target readers and makes them go check out your book immediately (you can model this for your own book marketing and I am breaking the structure down for you in this article)An absolutely genius 55-minutes prerecorded webinar you can use during launch so hoards of high-quality leads will stumble over each other to get the book (and rank up your book significantly on Amazon)You can watch both of them on the book's website. Then go to publishing-rebel.com to find and use my breakdowns of the videos to model your own.
Michael Port is the NY Times and WSJ bestselling author of nine books including the perennial bestsellers Book Yourself Solid and Steal the Show. More at www.HeroicPublicSpeaking.com.
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. More at https://www.akadrewdavis.com/.
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