Afleveringen
-
In the latest episode of the Pure Digital Passion podcast I got to have an inspiring conversation with Kiiru Muhoya, the co-founder and CEO of Fingo. At just 27 years old, Kiiru is on a mission to transform the financial landscape for young Africans through Fingo, a fully digital bank, or ‘neobank’, tailored to their needs.
From Humble Beginnings To Visionary Fintech Leader
Kiiru recounted his educational journey, starting from his early years in Kenya, attending schools like Braeside and Brookhouse, to studying philosophy, politics, and economics at the University of Warwick in the UK which played a crucial role in shaping his aspirations.
His time at Warwick was transformative, providing him with a broader perspective on Africa and igniting his passion for entrepreneurship and innovation which led him to the fintech space. His drive to make a difference culminated in the founding of Fingo, a digital bank designed to empower Africa’s youth.
The Birth of Fingo
The idea for Fingo was born out of Kiiru and his co-founders’ desire to address the financial challenges faced by young people in Africa. They decided to bootstrap the startup, and their dedication paid off when Fingo was accepted into the highly regarded Y Combinator in 2021.
In our conversation, Kiiru shared the origin of the name “Fingo,” which stands for “finance on the go.” This name embodies their mission to provide fast-moving financial services that fit seamlessly into the lives of young Africans.
Strategic Partnerships & Innovative Features
A significant milestone in Fingo’s journey was the strategic partnership with Ecobank. This partnership has been instrumental in Fingo’s operations, enabling them to leverage Ecobank’s extensive network and resources. Fingo’s app stands out for its user-friendly features that resemble social media platforms, making financial management engaging and intuitive for users.
Fingo’s app incorporates social media-like features such as chat bubbles when sending money, making the experience feel personal and engaging. This design choice was inspired by successful global digital finance apps like Cash App and Monzo, aiming to make banking as intuitive as using a social media app.
Rapid Growth & Success
Fingo’s growth has been nothing short of remarkable. Just six months ago, they celebrated reaching 100,000 customers. Today, Fingo proudly serves 150,000 customers, a clear demonstration of their impactful strategies and the pressing need for their services. Kiiru attributes this rapid growth to a combination of innovative features, strategic partnerships, and a deep understanding of their target demographic — Africa’s youth.
Overcoming Challenges
Scaling a startup is never without its challenges. Kiiru candidly shared some of the obstacles they faced, from regulatory hurdles to technological issues. However, with a clear vision and a dedicated team, Fingo has managed to navigate these challenges effectively, continuing to grow and innovate.
Empowering Africa’s Youth
At the heart of Fingo’s mission is a commitment to cater to the financial needs of young Africans. Fingo’s services are designed to help users manage their finances better, create wealth, and secure their financial futures. With 70% of sub-Saharan Africa’s population under 35, Fingo is poised to make a significant impact.
Looking Ahead
Kiiru’s vision for Fingo is ambitious. Over the next 2 to 5 years, he plans to expand Fingo’s reach across not just Africa but globally with an ambitious and possibly audacious intention to bring their unique flavour of innovative financial solutions to more young people. Beyond professional success, Kiiru emphasizes the importance of balance, sharing how he unwinds by playing FIFA and ensuring he has time for personal pursuits.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In this edition of the Pure Digital Passion podcast, I had the pleasure of having a quick catchup with Farouk Ramji, the CEO of Mawingu, Kenya’s largest ISP dedicated exclusively to rural and peri-urban markets.
Our last conversation was in October 2022, and since then, Mawingu has experienced remarkable growth and transformation. Here’s a summary of our discussion about Mawingu’s journey and future plans:
A New Home Base
One of the first things Farouk and I discussed was their brand new office at ABC Place in Westlands, Nairobi. This move marks a significant upgrade from their previous co-working space, reflecting the company’s growth and increased workforce.Following a Series B equity round of $9 million closed in January 2023, Mawingu has expanded to 28 counties, serving nearly 20,000 active subscribers with a dedicated team of 200 people.
Expanding Network and Reach
Farouk highlighted the aggressive network rollout in 2023, which saw Mawingu expanding from 11 to 28 counties. The challenge now lies in acquiring the necessary capacity to continue this growth, especially in areas like Mandera. Despite these hurdles, Mawingu remains focused on its mission to provide affordable internet access to underserved regions.
Strategic Positioning and Competition
Mawingu’s strategy has always been to target underserved markets, avoiding direct competition with major players. By employing versatile technology — wireless, fibre, and green-energy solutions — they can adapt to varying terrain and market conditions. This approach allows them to offer competitive pricing and high-quality service, differentiating themselves from both large mobile network operators and smaller unlicensed resellers.
Fibre Technology and Future Plans
The transition to fibre technology is a key part of Mawingu’s strategy. In markets like Nyeri, they have already deployed extensive fibre networks, offering superior quality and reliability compared to wireless solutions. By the end of 2024, they aim for 8% of their subscriber base to be on fibre, with plans to grow this into double digits.
Community Impact with Mawingu.org
A key initiative from our conversation is Mawingu.org, a community-focused program aimed at connecting schools and other institutions in underserved areas.There are over 150 schools connected and this initiative provides affordable internet that transforms education and opens up new opportunities for students and teachers alike.Supported by grant funding from Microsoft, Mawingu.org is set to expand further, connecting 50 to 100 schools in each operational county.
Financial Sustainability and Future Expansion
Farouk proudly shared that Mawingu is not only performing well in Kenya but is also financially sustainable, with positive unit economics and cash flow. This strong foundation sets the stage for potential expansion beyond Kenya, replicating their successful model in other regions.
Conclusion
Mawingu’s journey from a small Internet Service Provider (ISP) in Nanyuki to a major player in Kenya’s internet landscape is a reflection of their innovative approach and commitment to serving underserved markets.
As they continue to grow and expand, their impact on communities and the broader digital landscape in Kenya is undeniable. It was a pleasure to catch up with Farouk and hear about the exciting developments at Mawingu.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
Zijn er afleveringen die ontbreken?
-
In this edition of the Pure Digital Passion podcast I had the pleasure of hosting Kamal Budhabhatti, the founder and CEO of Craft Silicon, Little, and BluBeetle. Kamal’s journey from India to Kenya and his impact on the technology landscape in Kenya and Africa is nothing short of mind blowing! Here’s a summary of our insightful conversation.
Early Beginnings & His Journey To Kenya
Kamal shared about his humble beginnings in India and how he ventured into technology. His journey to Kenya started when a friend working in Kenya helped him secure a job. It was a significant event, as over 50 family members saw him off at the airport.
However, upon arrival, he found himself doing basic data entry tasks, which was not what he expected. A neighbor introduced him to a small bank needing a core banking system, and Kamal began moonlighting to assist them. Unfortunately, his employer discovered this and terminated him, sending him back to India the same day.
Determined to succeed, Kamal returned to Kenya with the support of his sister. He faced many challenges but gradually began developing software for the small bank. With the support of his landlord, who allowed him to stay rent-free, Kamal started onboarding more financial service providers, leading to the establishment of Craft Silicon.
Building Craft Silicon — From His Bedroom To 1,000+ Employees In Africa & Asia
Craft Silicon, which began as a one-person business, has grown into a leading financial services technology solutions provider with over 1,000 employees and operations in Africa and Asia.
Kamal’s big break came when he developed a core banking system for Equity Building Society, working closely with the legendary James Mwangi. This project was key as Equity Bank transitioned into one of Kenya’s largest banks.
Craft Silicon’s solutions are designed to integrate seamlessly with other financial systems, offering flexibility and affordability. A notable success is the recently launched SC Juza mobile lending app developed for Standard Chartered Bank in Kenya.
Founding Little — From Idea To Launch In 3 Weeks!
Kamal also shared the story behind Little, a ride-hailing service developed in response to the challenges faced by Uber drivers in Kenya. This was done with encouragement from Bitange Ndemo and support from the late Bob Collymore of Safaricom. Kamal and his team built the platform in just three weeks.
Today, Little has a Pan-African footprint, focusing primarily on servicing corporate clients and offering better compensation to driver partners. This approach has made Little particularly popular among women, who find it a safer option for evening rides.
Innovations and Future Plans — Create A US$ 1B Valued Business, Also Known As A Unicorn!
Kamal is also venturing into Generative AI with BluBeetle. Their new offering, BankGPT, is a multimodal chatbot designed to enhance customer experience through AI. This proposition leverages first-party data to deliver superior, customer-centric solutions at scale.
Looking ahead, Kamal aims to raise significant funding to start a massive fintech startup focusing on mobile lending across various markets. His vision is to create a unicorn — a billion-dollar valuation company.
Kamal believes in the potential of fundraising, provided startups have a practical plan for deploying funds toward sustainable business models.
Craft Silicon Foundation — Inspired By Humble Beginnings
Inspired by his own struggles growing up, Kamal established the Craft Silicon Foundation. The foundation operates in every market where Craft Silicon has an office, providing funding and learning opportunities for children from underserved communities.
Closing Thoughts & The Life Lessons For All
Kamal’s journey is nothing short of astounding and demonstrates how resilience, innovation, and the power of technology can transform lives — from being a freelance software developer in Kenya to running multiple technology businesses globally.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In this episode of the Pure Digital Passion podcast I had the privilege of hosting Janice Kemoli, a seasoned Kenyan Marketing and Branding Advisor whose impressive career spans leading businesses such as Coca Cola, Colgate Palmolive, GSK, Barclays Bank (ABSA), East African Breweries (Diageo), Equity Bank, and most recently Prudential Insurance. Janice and I go way back to our days at Africa Online, one of Kenya’s pioneering Internet Service Providers over 20 years ago. Her journey and insights are nothing short of inspiring!
An Educational Marketing Journey From The US To Kenya & Beyond
Janice shared her story of pursuing a degree in Business Administration with a focus on marketing in the US. She described the challenges she faced, including tackling subjects like calculus and accounting, which were essential parts of the program. Despite initial intentions to stay in the US, she returned to Kenya after a thoughtful rejection from a potential employer encouraged her to leverage her skills back home.
Breaking Into Marketing & Branding
Upon returning to Kenya, finding a job proved challenging. Janice recounted how her mother didn’t initially understand what a career in marketing entailed, thinking it was the same as sales. However, with support from her father and determination, she landed her first role as a at Colgate Palmolive that led to her becoming a Brand Manager. This position allowed her to hone skills beyond traditional marketing, including financial projections, supplier collaboration, and packaging — emphasizing that all these tasks are integral to marketing when aligned with the 4Ps (Product, Price, Place, Promotion).
Advanced Marketing At Global Brands
Janice’s time at Coca Cola in South Africa was particularly enlightening. She shared anecdotes about the high-quality marketing and branding training provided at tertiary schools there, which often produces some of the best marketing professionals in Africa. Her experiences highlighted the structured and advanced approaches to marketing that she learned and implemented at Coca Cola and other global brands.
Creating A Unique Branding Framework
During the COVID-19 pandemic, Janice networked with senior marketing professionals globally and clarified her thoughts on the gaps in branding and marketing for indigenous Kenyan and African businesses. This led to the creation of a unique branding framework, which she currently deploys with leading businesses like Sarit Centre and Prudential Insurance, aligning with global standards she learned at top global brands.
The Importance of The 4Ps In Marketing & Branding
Janice provided a quick summary of why the 4Ps (Product, Price, Place, Promotion) matter:
Promotion: The role of communication is to create desire. Product: The role of the product is to define the offer and benefits for the customer or consumer. Place: The role of distribution is to make the product available or place the product at the convenience of the customer or consumer. Price: The role of pricing is to define the value of your offer to the customer or consumer and bank the cheque.Getting Mentorship & High-Quality Local Brands
Janice emphasized the importance of mentorship for aspiring and existing marketing professionals to enhance their capabilities. She also discussed the creation of high-quality local brands to international standards, citing the Social House Hotel in Nairobi as an example of a world-class, afrocentric experience that reflects the social personalities of its founders.
Conclusion
I am delighted that Janice shared her incredible journey in branding and marketing from both global and localised perspectives as well as the insights that come with decades of working experiences at leading organisations. Her dedication to advancing marketing and branding in Kenya and beyond is truly inspiring. To our audience, I hope this episode offers valuable insights into the power of strategic marketing and branding for organisations of all sizes.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In this episode of the Pure Digital Passion podcast, I had the pleasure of hosting Maurice Matheka, one of Kenya’s and Africa’s only male professional relationship and sex therapists. Maurice is someone I know from my teenage years so its quite interesting I got to have him on my podcast. The truth be said, this podcast’s subject matter was completely uncharted territory for me as it had nothing in common with matters technology!
Maurice’s journey from growing up in Mombasa, studying and working in the UK, to becoming a full-time therapist in Kenya is nothing short of unconventional. During our candid and sometimes controversial conversation, we delved into the complexities of relationships, sexual satisfaction, and the societal factors impacting them. Buckle up!
The Importance of Honesty in Relationships
Maurice emphasized that many relationships fail due to a lack of honesty between partners. Whether it’s about the state of the relationship or individual needs, open communication is crucial. He pointed out that love alone does not guarantee the success of a relationship. Instead, an authentic friendship between partners is more important. Maurice believes that being honest from the onset can prevent many issues later on.
The Role of Religion and Societal Expectations
Our discussion touched on how religion often pressures individuals to stay in unhappy relationships. Maurice observed that this can lead to extramarital affairs as a form of escape. Additionally, he noted that young Kenyans often approach relationships transactionally, with money and resources being key drivers. This lack of a strong foundation can lead to unstable relationships.
The Struggles of Kenyan Men
Maurice shared that many Kenyan men feel unappreciated in relationships, seen only as providers rather than holistic beings who also need love and appreciation. This lack of emotional support can have severe consequences, including a rise in male suicide rates. Furthermore, he noted that many men are not being “masculine” enough, resulting in women finding them less appealing, even if they are married, leading to cheating and breakups.
The Importance of Sexual Satisfaction
A part of out conversation focused on sexual satisfaction. Maurice stated that unsatisfying sex is a major factor leading to infidelity among both men and women. He stressed the importance of getting the sexual aspect of a relationship right to ensure its overall success. Couples need to be honest about their sexual preferences and work together to maintain a satisfying sexual connection.
The Future of Relationships
Maurice’s outlook on the future of relationships in Kenya is somewhat pessimistic, given the current trends. However, he believes that both men and women can turn things around by having honest and candid conversations about their expectations and needs from the beginning. This proactive approach can prevent many issues that arise from unmet expectations and societal pressures.
Final Thoughts
Hosting Maurice Matheka on the Pure Digital Passion podcast was an eye-opening and even an uncomfortable experience at times!. His insights into the dynamics of relationships and sexual satisfaction are clearly invaluable even if they clearly challenge what may be many preconceived notions. By addressing these issues openly, couples can work towards healthier, more fulfilling relationships. Have a watch, or a listen, and keep an open mind!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In this edition of the Pure Digital Passion podcast, I had the pleasure of hosting Martin Nielsen, the Founder and CEO of Mdundo, a mobile and ad-supported music service that has become one of Africa’s leading digital music platforms.
Although I have known Martin for a good number of years, our conversation was a truly eye-opening conversation about his incredible journey from starting Mdundo, building it over time and scaling it to where it is today.
Martin Nielsen’s Journey.
Martin’s journey to Kenya began in an unconventional way. He first traveled to Uganda as a university student for volunteer work, invited by a friend from Denmark. This experience marked the beginning of his deep connection with Africa. Later, in 2012, he moved to Kenya as an Entrepreneur in Residence for 88mph, an African investment fund focusing on early-stage tech startups. This role not only solidified his bond with the continent but also laid the groundwork for what would become Nairobi Garage.
The Birth of Mdundo
Inspired by his experiences and the vibrant technology startup ecosystem in Nairobi, Martin co-founded Mdundo. The company has since grown to become a clear leader in the African music industry, boasting millions of monthly active users primarily from Kenya, Tanzania, South Africa, Ghana, and Nigeria. Mdundo works with thousands of musicians across Africa and has secured licensing deals with major music groups like the Universal Music Group and Warner Music Group.
A Unique Business Model
Mdundo’s business model is unique and highly localized for the market in Africa. The service targets underserved consumer segments who cannot generally afford traditional subscription-based music streaming services like Spotify or Apple Music.
Mdundo offers affordable subscriptions through partnerships with mobile networks like Safaricom in Kenya and MTN in Nigeria. Users can pay for subscriptions using airtime and mobile money, making it accessible even to those with basic feature phones.
Additionally, Mdundo provides ad-supported music content, enabling free music downloads. This approach has attracted top-tier brands across the continent, making Mdundo’s offering both sustainable and appealing to a broad audience.
Growth and Achievements
Over the past decade, Mdundo has grown significantly, reaching tens of millions monthly active users in Africa, including 4 million in Kenya alone. The service has an annual reach of 205 million consumers across the continent and pays out approximately US$ 1.5 million in music royalties each year. A significant part of Mdundo’s success lies in its ability to be frugal in how it operates, focusing on bootstrapping even after raising US$ 7 million through its Nasdaq listing in Denmark. The funds raised were partly used to repay early investors and to recapitalize the business.
Supporting African Musicians
Mdundo plays a crucial role in supporting African musicians by expanding their reach and providing monetization opportunities. By creating a platform tailored to the unique needs and nuances of the African market, Mdundo has lowered the barriers to adoption for consumers and ensured that even those with limited resources can enjoy and share their music.
Key Lessons and Insights
During our podcast session, Martin shared valuable lessons and insights from his journey, offering advice to aspiring entrepreneurs in Kenya and beyond. His story is an empowering one in terms of how he used innovation, resilience, and a deep understanding of the local markets in Africa to create something that truly resonated with consumers at scale across the continent. Mdundo is undoubtedly for Africa, by Africa, which has ultimately underpinned its success to-date.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In this edition of the Pure Digital Passion podcast, we had the pleasure of hosting Cynthia Kahumbura, Co-Executive Director, and Jay Patel, Director of Technology at Jacaranda Health. Our conversation delved into the impactful work of Jacaranda Health in Kenya, the technological advancements they've made, the real-world impacts of their innovations, and their vision for the future. Here’s a breakdown of our enlightening discussion.
Origins and Evolution of Jacaranda Health.
Cynthia shared Jacaranda Health’s mission to ensure all mothers experience safe and respectful pregnancy and childbirth, and all newborns get a safe start in life. The organization partners with governments to deploy scalable solutions in public health systems. The COVID-19 pandemic was a significant turning point, catalyzing a digital transformation that has continued to shape their operations.
Technological Foundations and Scaling Up.
Jay discussed the evolution of Jacaranda Health’s technology stack. Initially relying on a basic messaging system, they have since integrated advanced AI solutions to support their operations. The journey of incorporating AI into their workflows taught them valuable lessons about scalability, flexibility, and the importance of real-world testing.
PROMPTS – Generative AI-Enabled Healthcare.
Jay explained how PROMPTS, their Generative AI-based platform, supports new and expecting mothers through a two-way SMS system. PROMPTS provides gestation stage-specific information and a Generative AI-powered clinical help desk to answer questions and trigger referrals for high-risk cases. Cynthia highlighted the positive reception of PROMPTS among healthcare providers and communities, with nearly 3 million mothers having used the platform since its inception and 600,000 active users annually.
Challenges and Opportunities.
Cynthia and Jay also discussed the significant challenges faced while scaling their technological solutions. Cynthia emphasized the importance of adaptability and collaboration, especially during the rapid expansion necessitated by the pandemic. Jay shared insights into using open-source LLMs like Llama 2 and 3, as well as Google Gemini 1.5 and the development of a Swahili-based LLM to ensure accessibility on entry-level mobile devices.
Real-World Impact and Case Studies.
Jay shared success stories that showcased the real-world impact of Jacaranda Health’s initiatives. For instance, the transition from handling around 100 service queries a day to over 5,000 daily queries was made possible through their generative AI capabilities, significantly improving efficiency and support for mothers. Jay also shared that PROMPTS is now being tested and deployed in other African countries like Eswatini and Ghana showing the broader potential for the Generative AI enabled platform beyond Kenya.
Vision for the Future.
Looking ahead, Cynthia and Jay discussed their vision for the next 2 to 5 years. They see technology and Generative AI becoming increasingly essential to their operations, with a focus on scaling their technology to new geographies and ensuring it remains accessible to all. Jay’s team is working on maintaining responsible, transparent, and ethical AI while continuing to innovate.
Personal Insights and Leadership.
Balancing innovation with practical challenges is a constant endeavour. Cynthia and Jay shared what motivates them: the impact of their work on mothers and babies, the continuous learning, and the collaborative spirit within Jacaranda Health. Their commitment to improving healthcare outcomes in resource-constrained environments is truly inspiring.
Conclusion.
As we wrapped up our conversation, Cynthia and Jay offered advice to other organizations looking to implement similar technological solutions in the health sector or any other sectors for that matter as the key principles apply broadly. They emphasized the importance of real-world testing, building simple and scalable systems, and having a good team that can make all this happen. They also shared ways that our audience here can support or get involved with Jacaranda Health's mission.
Closing Remarks.
Thank you Cynthia and Jay for joining us on the Pure Digital Passion podcast and sharing how Generative AI can be used in pragmatic and practical way 'on the ground' in Kenya and Africa to improve health outcomes at scale! Embracing such innovations represents a proactive step towards enhancing healthcare for all. We look forward to having you join us again soon!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
I had the pleasure of moderating a panel discussion titled “Revolutionizing Insurance with AI and ML: Practical Pathways for Product and Operational Excellence.” on the 9th May 2024 at the joint Association of Kenya Insurers (AKI) and Caava VantagePoint AI/ML Insurance Seminar that was held at the Emara Ole-Sereni Hotel in Nairobi.
The panel featured industry experts from leading companies who shared their insights and experiences on how AI and ML are transforming the insurance landscape. Our panel featured Hillary Murefu from Safaricom, Bente Krogmann from MTek Services, Harrison Muiru from Smart Application, and Martin Kiarie from SolvIT.
Key Discussion Points.
Innovative Approaches to Customer Experience: We explored specific technologies implemented to enhance direct customer interactions. For instance, Hillary Murefu highlighted Safaricom’s use of AI-driven customer service and data analytics to improve customer satisfaction and engagement. Enhancing Policy Personalisation: Bente Krogmann discussed the role of data analytics in creating tailored insurance products at MTek Services. We also addressed the delicate balance between personalisation and privacy concerns. Streamlining Operations with AI/ML: Harrison Muiru shared how Smart Application has transformed operational processes, particularly in claims processing and risk assessment, leading to significant cost reductions and increased service efficiency. Navigating Risks and Ethical Considerations: Martin Kiarie outlined strategies SolvIT uses to maintain data security and privacy in their AI/ML deployments. We also delved into maintaining transparency and ethical standards in automated systems.Conclusion
The discussion highlighted how AI and ML are not just buzzwords but practical tools driving significant improvements in Kenya’s and East Africa’s insurance sector. From enhancing customer experiences to operational efficiencies, the potential of these technologies is immense. However, as we continue to innovate, it is crucial to address the associated challenges and ethical considerations to ensure sustainable and responsible use of AI/ML in insurance locally , regionally, and globally.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In this 100th episode we mark nearly three years of exploring the digital ecosystem in Kenya and Africa. Since our first episode on June 21, 2021, we've delved into diverse topics, speaking with innovators, thought leaders, and changemakers who are shaping Africa's digital landscape.
This journey has been nothing short of extraordinary, filled with insights, discoveries, and inspiring conversations that have highlighted the vibrant and dynamic nature of digital transformation in our region.
Today, as we celebrate this milestone, I want to express my heartfelt gratitude to all our listeners for their unwavering support and engagement.
In an engaging conversation on the sidelines of a content marketing training session I conducted this weekend at Aga Khan University's Graduate School of Media and Communications, I was interviewed by Irene Abalo Otto, a seasoned Ugandan multimedia journalist and digital safety trainer from the Nation Media Group. Irene brought to the fore pressing concerns about how traditional media enterprises are adapting — or struggling to adapt — to the rapid uptake of digital media by consumers in Kenya and the broader East African region.
Navigating the Digital Transition: The Struggle for Traditional Media Businesses.
As traditional media businesses strive to adapt to a digital-first consumer paradigm, they face the dual challenge of transforming their business models and effectively monetizing their content. A prime example Irene highlighted is the attempt by media houses to implement paywalls for premium content — a strategy that has not resonated well with consumers, especially in East Africa, where there is a significant resistance to paying for digital media subscriptions as the majority of consumers cannot afford it, or don't see the value in paying for it.
The Urban-Rural Divide in Media Consumption.
The conversation also touched on the contrasting media consumption trends in urban versus rural scenarios. While traditional mediums like radio continue to dominate rural areas, urban centers show an increasing preference for digital formats like podcasts, particularly among younger demographics. This urban-rural divide not only influences content creation but also the strategies for monetizing such content effectively.
Short-Form Content & Social Media: A Double-Edged Sword.
Another critical aspect we discussed was the need for media companies to rethink how they create and package content. The rise of platforms like TikTok has popularized short-form content, prompting a shift in consumer expectations. Media businesses are thus compelled to innovate continually not just in what they produce but how they present it, making content both engaging and suitable for consumption on social media, where a significant portion of content discovery now occurs.
The Content Monetization Challenge.
Despite these innovations in content format and distribution, traditional media still faces the challenge of monetizing their offerings effectively, particularly on social media platforms. While content can reach a broader audience via social media, converting that reach into substantial revenue streams remains a challenge. The reality is that while consumers are increasingly engaging with content on these platforms, the returns to content creators, especially those in high-quality journalism, are not commensurate with their investment.
Going Forward - What Next?
My interview with Irene concluded on the note that traditional media businesses must embrace adaptive strategies that not only address current and fast evolving consumer behaviours and advancements in technology like Artificial Intelligence or AI, but also anticipate future trends. This may include exploring diverse revenue models, enhancing digital engagement strategies, and continually innovating in content delivery to meet the evolving demands of a digital-first audience in Kenya and East Africa.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
As the moderator of the recent joint Association of Kenya Insurers (AKI) and Caava VantagePoint AI/ML Seminar held in Nairobi, I had the distinct pleasure of steering a compelling dialogue among some of the brightest minds in the insurance and technology sectors. The 'Industry Leaders Panel: Infrastructure Foundations for AI/ML in Retail Insurance' featured Alfred Mukudu from Amazon Web Services or AWS, Harrison Li from Huawei Cloud, and Martin Kariithi from ICEA Lion Group. Our discussion delved deep into the transformative potential of artificial intelligence (AI) and machine learning (ML) within Kenya's and Africa's insurance industry.
Technological Foundations & Scalable Solutions.
We opened the discussion by addressing the technological underpinnings necessary for implementing AI and ML in insurance. The dialogue highlighted scalable and cost-effective infrastructures that are crucial for such advanced technologies, particularly in regions like Africa where resources can be scarce. Alfred Mukudu shared insights on AAWS’s strategies for providing adaptable and low-cost solutions, crucial for markets with evolving technological landscapes.
Ethical Implementation & Security.
A significant portion of our conversation focused on ensuring that AI/ML implementations are secure and ethically grounded. Martin Kariithi detailed ICEA Lion’s approach to integrating ethical considerations into their technology deployment, emphasising the balance between innovation and responsibility. The discourse extended to strategies for managing security challenges, with Alfred sharing how AWS prioritises data privacy and security in their AI/ML implementations.
Open Innovation & Community Contributions.
Discussing the role of open-source frameworks, we explored how these tools democratise AI development and contribute to widespread innovation. This segment revealed the commitment of companies like Huawei and ICEA Lion to fostering community-oriented development through open-source contributions, which in turn, enrich the entire ecosystem.
Local Talent & Bridging Knowledge Gaps.
A theme recurrent throughout our panel was the development of local talent and the reduction of knowledge gaps. Both Huawei and AWS shared their initiatives aimed at enhancing the skills of local professionals and ensuring that the benefits of AI/ML advancements are widespread and inclusive.
Conclusion.
Reflecting on the discussions, it's clear that the path forward for AI in insurance is paved with challenges but also abundant opportunities for transformative change. By harnessing the collective expertise and innovative solutions discussed during the panel and the broader seminar, the insurance sector in Kenya and Africa can navigate these challenges and lead in the creation of value through technology.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
Earlier today I had the distinct pleasure of being a guest on one of Kenya's most popular urban radio stations, Nation FM 96.3. Hosted by Mariam Bashir and Brian Aseli on their 'Morning Fix' show, we dove into a one-hour segment dedicated to digital marketing and technology trends in Kenya and beyond on the 'Tech Tuesday' segment.
Over the past 25 years, I've witnessed and contributed to the phenomenal growth of digital marketing and technology in Kenya. From the early days of dial-up internet to the high-speed connections made possible by undersea cables, the landscape has evolved dramatically. The advent of affordable smartphones democratised internet access and effectively made a myriad of digital platforms a part of our daily lives.
A significant part of our discussion focused on Safaricom's M-Pesa revolutionary role in digital payments and how the COVID-19 pandemic accelerated the adoption of e-commerce at scale as well as the now ubiquitous high speed and always on home internet services. This shift not only changed how we shop, but also how we work, paving the way for remote working to become a mainstay leading to the digital transformation of work as we know it in Kenya.
However, the rise of generative AI, such as ChatGPT in November 2022, brought with it a wave of both excitement and concern. The potential for job displacement is real, yet it also presents an opportunity for us to address and mitigate built-in biases and ethical dilemmas.
Another critical area we touched on was the need for reskilling and upskilling. Whether it's digital marketing skills for traditional marketers or technology competencies for recent University graduates, ongoing education is essential for staying relevant in the job market.
We also explored the dynamic world of influencer marketing, which has become a cornerstone for brands looking to connect with consumers in Kenya. Lastly, we discussed the importance of personal branding through digital channels — a must for anyone looking to enhance their career or business visibility.
I'm excited to share the video and audio recording of this insightful discussion with you all!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
I had the opportunity to facilitate a training session on content monetization at the Aga Khan University's Graduate School of Media and Communications in Nairobi. The participants, from various parts of East Africa, are currently attending Masters Degree Programs at the University.
My session was a key part of their learning to better understand the nuances around effective and efficient content monetization in the context of digital media and platforms - drawing on both local and international examples to present practical, applicable strategies, and tactics.
Here is a summary of the key areas we covered from the content monetization training session:
1. Diverse Monetization Models.
Advertising: Generate revenue through ads placed within content.
Subscriptions: Offer premium content for a recurring fee.
Affiliate Marketing: Earn commissions by promoting third-party products.
Community Engagement: Monetize through exclusive interactions within a dedicated community.
Licensing: Sell the rights to use content to other businesses.
Brand Partnerships: Partner with companies to promote their products or services.
Non-Content Based Activities: Utilizing expertise to offer consulting, coaching, hosting events, speaker engagements, co-branding businesses, co-creating businesses, etc.
2. Platform-Specific Strategies.
Platforms like YouTube, Twitch, Patreon, and Substack provide unique tools that cater to different types of content and monetization approaches. Understanding the strengths and limitations of each platform can maximize revenue potential.
3. Selling Digital & Physical Products & Services.
Creators can also engage in direct sales by offering merchandise or digital products like e-books or courses, leveraging platforms like Shopify, WooCommerce and Payd, a local platform in Kenya and East Africa. .
4. Building and Engaging Communities.
Tools such as Discord, Mighty Networks, and WhatsApp help in fostering an engaged community, enhancing the potential for monetization through memberships and exclusive content.
5. Best Practices for Success.
Deep audience understanding and strategic diversity in revenue streams are crucial. Creators should use analytics to refine their strategies continually and align their efforts with market trends.
6. Ethical Considerations.
Transparency about sponsorships and adherence to advertising regulations are essential to maintain trust and authenticity.
Conclusion.
My deepest gratitude goes to all the attendees who made the post-training discussions incredibly lively and insightful. It was a pleasure to share valuable knowledge and experiences from my perspectives, and equally, learn from the rich discussions we had.
In conclusion, content monetization offers incredible opportunities but requires a nuanced approach tailored to specific content types and audience needs.
Understanding and leveraging the right tools and platforms is key to turning creative output into a viable, substantial and sustainable revenue generating model.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In the latest episode of the Pure Digital Passion podcast, I had the opportunity to hosting Ayisi Makatiani, an iconic figure in the realm of technology in Kenya and Africa for over 25 years. From pioneering internet services on the continent in 10 countries with Africa Online to leading transformative AI initiatives in the insurance sector through Caava VantagePoint AI and Agencify, Ayisi's journey is nothing short of inspirational. We had an in-depth conversation on the intersections of entrepreneurship, technology, innovation, and insurance.
A Journey From Western Kenya To The Very Cutting Edge of Technology Innovation.
Our conversation kicked off with Ayisi’s formative years in Western Kenya, his academic path through prestigious institutions like Alliance High School and the Massachusetts Institute of Technology (MIT), and the key moments that shaped his technology-driven career trajectory. Ayisi shares his experiences from the early days of internet expansion in Africa to the impactful roles he has played in venture capital and technology innovation.
Disrupting Insurance In Kenya and Africa.
Ayisi talks extensively about his ventures, Agencify and Caava VantagePoint AI, where he integrates advanced AI and ML technologies to address the unique challenges of the Kenyan and African insurance market. We explored how these innovations offer more than just technological advancements; they bring about a paradigm shift in how insurance services can be delivered and experienced by millions of Africans.
The Role of AI and ML in Redefining Insurance In Africa.
The upcoming AI/ML Insurance Seminar, co-hosted by the Association of Kenya Insurers (AKI) and Caava VantagePoint AI, is a focal point of our discussion. Ayisi gave us a preview of what the seminar aims to achieve and the broader impact of these technologies on the African insurance landscape.
The Way Forward.
Looking ahead, Ayisi shares his strategic vision for the next 2 to 5 years, both for his companies and the broader technology and insurance sectors in Kenya and Africa. His insights are a call to action for young entrepreneurs and established leaders alike, emphasizing the transformative power of embracing technology and innovation.
Closing Thoughts.
Ayisi's parting thoughts resonate with a detailed understanding of the challenges and opportunities that lie ahead. He inspires not only with his achievements but also with his commitment to continuous learning and innovation.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In this exclusive interview with CNBC Africa's Tabitha Muthoni at the recently concluded Connected Africa Summit 2024, I discussed the transformative impact of fintech and e-commerce on Kenya's economy. During the conversation, I delved into the fintech sector, energized by significant foreign and local investments, as well as contextually relevant innovations.
At the heart of this transformation is Safaricom's M-Pesa, which has become a key driver for numerous financial services and startups in Kenya. I highlighted the creativity of nearly 100,000 developers who are using M-Pesa to create new, value-added solutions in Kenya's digital financial services landscape.
I also covered the explosive growth of e-commerce, accelerated by the COVID-19 pandemic, and the critical role of mobile money in supporting a variety of digital transactions and services in Kenya. However, despite Kenya's impressive progress from a digital financial services perspective, we face ongoing challenges such as digital divides and regulatory constraints going forward. Nonetheless, through strategic collaborations and an adaptive regulatory approach, Kenya is making headway in overcoming some of these barriers.
I also stressed the importance of learning from global digital leaders and engaging in knowledge exchange to boost Kenya's local innovations. By drawing on experiences from countries like Estonia and collaborating internationally, Kenya can further enhance its leadership as one of Africa's most digitally progressive countries. Ultimately, this interview not only reflects on Kenya's current achievements but also outlines the vast potential for future advancements. Please watch or listen to what I think are valuable perspectives to help navigate Kenya's fast-evolving digital landscape.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
This was a panel discussion from the Kenya ICT Authority's Connected Africa Summit held on Tuesday the 23rd of April 2024 for which I was the moderator. The panel focussed on the critical themes of AI and cybersecurity within the African continent's evolving digital landscape. Our panelists for this engaging conversation included the following:
Hon. Waweru John Kiarie, Chair, ICT Committee Saleh Al-Nemer, Regional CT & Distinguished Technologist, HP Enterprise Kelvin Mugambi, Cybersecurity Technical Solutions Architect Sub-Saharan Africa, Cisco Imran Chaudhrey, Country Manager for East Africa, Network Security Business, FortinetMichael Odhiambo, Director, Shared Services, Kenya ICT Authority
Moses Kemibaro, Founder & CEO, Dotsavvy (Moderator)
Overview.
The session began with each panelist sharing pivotal steps their organizations or sectors have taken to enhance AI integration and cybersecurity within their domains. Topics covered ranged from the integration of AI in government services, bridging the AI literacy divide, current regulatory environments, the critical components of resilient cybersecurity infrastructures, and more.
Discussion Highlights.
The integration of AI technologies to enhance public service delivery and economic growth. Measures to protect digital infrastructures from emerging cyber threats. The role of legislative and regulatory frameworks in fostering a secure and innovative digital environment. Collaborative efforts needed to fortify Africa's digital landscape against evolving cyber threats and to unlock new avenues for innovation and economic growth.Conclusion.
In a nutshell, the panel discussion emphasized the importance of collaborative efforts, innovative policies, and proactive measures to unlock the full potential of digital technologies for Africa’s future. The insights shared not only reflect the African continent's readiness to embrace digital transformation but also its capability to lead in the AI and cybersecurity domains.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
On March 8, 2024, I had the privilege of participating as a panelist at the Association of Kenya Insurers' (AKI) Insurance Agents Forum, held at Marist International University in Karen. The forum hosted 1,000+ insurance sales agents who excelled in 2023, featuring a broad collective of demographics and expertise.
This gathering served as a critical platform for education, inspiration, and networking, underpinned by the theme of digital transformation in Kenya's insurance sector with a focus on Insurance Agents.
With over 90% of insurance business in Kenya channeled through agents and brokers, digital transformation presents an unprecedented opportunity to enhance efficiency, expand reach, and solidify the role of insurance in Kenya's economic and social development.
The Discussion Panel.
The panel included the following:
Moses Kemibaro: Digital Marketer, Technology Expert, and Founder & CEO of Dotsavvy, bringing to the table a wealth of experience in digital innovation. Eunice Maina: Digital Insurance Sales Agent, Trainer, and Author, Founder & MD of BISMART, known for her pioneering work in digital sales strategies. Alex Mwai: Digital Marketer & Strategist specializing in MSMEs, Founder & Creative Director of Archer Digital, with insights into digital strategies for growth. Rebecca Mayeku: Assistant Data Commissioner for Compliance at the Office of the Data Protection Commissioner (OPDC), offering perspectives on regulatory compliance and data protection.The session was expertly moderated by Hazel King’ori, Public Relations, Research, and Education Lead at the Association of Kenya Insurers, and Nickson Yala, Head of Department for Individual Life Insurance at Kenindia Insurance, both of whom facilitated a dynamic and insightful discussion.
Our Discussion Highlights.
Our panel delved into crucial areas, exploring the key role of a comprehensive digital presence for insurance agents, and identifying successful digital marketing strategies to stay relevant and successful, as follows:
Building A Strong Digital Presence: The unanimous opinion of the panel the critical importance of establishing a strong digital footprint for connecting with potential and existing clients and nurturing lasting relationships. Expanding Client Base with Digital Marketing: We explored a variety of strategies, including content marketing, social media engagement, and targeted advertising, emphasizing the importance of authenticity and value-driven communication. Leveraging Technology for Client Relationships: Our discussion highlighted the potential of artificial intelligence, social media content, and personalized digital channels to enhance client service and retention. Navigating Digital Platform Pitfalls: The conversation turned towards common mistakes, such as neglecting data privacy, underestimating the value of content, and the pitfalls of ignoring customer feedback on digital channels.The conversation naturally progressed to the critical topic of data privacy under the Data Protection Act, discussing practical do's and don'ts for agents in handling customer information. Additionally, we tackled the challenges and solutions in embracing digital transformation, the burgeoning role of data analytics and AI, and the practical contributions of insurance sales agents towards environmental, social, and governance (ESG) goals.
Closing Thoughts.
The AKI Agents Forum 2024 demonstrated that a massive shift is needed toward integrating digital innovation, data protection, and sustainability into the core of insurance sales strategies. The event was an inflection point for insurance agents navigating the complex yet promising digital landscape in Kenya and beyond.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
On the evening of the 14th of March 2024, the day before World Consumer Rights Day (WCRD), Citizen TV hosted an engaging panel discussion on ethical and inclusive Artificial Intelligence (AI) in Kenya. This year’s global theme for WRCD was “Fair and Responsible AI for Consumers,” making the conversation both timely and critical. The Communications Authority of Kenya, in its commitment to marking World Consumer Rights Day, organized this live discussion as a live broadcast and invited a diverse group of panelists who are at the forefront of technology, regulation, and consumer advocacy.
The following made up the panel for the discussion:
Immaculate Kassait, MBS, Data Commissioner at the Office of the Data Protection Commissioner, brought a regulatory and data protection viewpoint, crucial for understanding the legal framework that surrounds AI.
Peter Ndegwa, C.B.S, CEO of Safaricom PLC, offered insights from the frontline of integrating AI in telecommunications and how it shapes consumer experiences.
Stanley Kamanguya, PMP®, OGW, CEO of Kenya’s ICT Authority, provided a governmental perspective on how AI is being harnessed and regulated within public sector projects and initiatives.
Agnes Gathaiya, Country Director for Google in East Africa, represented the international technology community, giving us a glimpse into how global technology platforms are navigating the AI landscape.
David Mugonyi, Commissioner General and CEO of the Communications Authority of Kenya, shared the regulatory body’s stance on AI’s proliferation within Kenya’s communication sectors.
Alice Kemunto, Executive Director at the Consumer Grassroots Association, Kenya, provided a critical consumer advocacy perspective, emphasizing the impact of AI on everyday Kenyans.
Moses Kemibaro, that’s me, Founder & CEO at Dotsavvy, I aimed to bridge the gap between digital innovation and consumer rights, focusing on how organizations and individuals can leverage AI responsibly.
The discussion was moderated by Sam Gituku, a journalist from Royal Media Services.
The panel represented a multifaceted approach required to navigate the complexities of AI in the context of Kenya.
What We Discussed.
From the onset, our discussion covered the expansive landscape of AI, from regulatory frameworks to the tangible impacts on the lives of consumers, both in Kenya and globally. We grappled with questions of regulatory oversight, exploring whose mandate it is to navigate this uncharted territory. The consensus captured a collaborative approach, involving government bodies, the private sector, and civil society, to ensure AI’s ethical grounding in Kenya and beyond.
We delved into specific examples where AI has begun to transform consumer experiences for the better, from healthcare diagnostics to personalized education platforms, showcasing AI’s potential to enhance daily life. Yet, amidst the enthusiasm, we collectively acknowledged the dual edge of AI: its potential for great good and significant harm. This duality brought us to consider the optimism surrounding AI, weighing it against the criticisms and fears often associated with its rapid advancement.
Discussing the need for AI uptake at scale in Kenya and beyond, we stressed the critical role of infrastructure, digital literacy, and policy frameworks tailored to our unique context. Ensuring fair and responsible AI expansion became a central theme, prompting a rich exchange on ethical considerations and how much trust we can afford to place in AI with critical and highly impactful decisions.
A key moment in our conversation touched on the digital divide, with AI acting as both a bridge and a barrier between the developed and developing aspects of Kenya and the rest of the world, the rich and the poor.
As we expounded on AI’s impact on the job market, it was clear that the shift towards automation and AI-driven technologies presents both challenges and opportunities for workforce development in Kenya and far beyond our borders.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
On the 28th of February 2024, a landmark event took place at USIU - Africa, bringing together some of the continent's most innovative minds in the field of artificial intelligence or AI. During the same, I had the privilege of moderating a panel discussion titled "African AI Pioneers: Charting the Course for Innovation and Impact" that explored the transformative potential of AI in Africa. During the same, we had an engaging and highly insightful discussion that not only outlined the current state of AI in Africa but also paved the way for a future brimming with promise and possibilities.
Our panelists were as follows:
Darlington Akogo, Founder and CEO, minoHealth AI Labs. Vukosi Marivate, Co-Founder/CTO, Lelapa AI. Co-founder, Deep Learning Indaba. Co-founder, Masakhane Alfred Ongere, Team lead and Founder, AI KenyaDiscussion Highlights.
The conversation set the stage for an in-depth exploration of the challenges and opportunities presented by AI innovation on the African continent. Each panelist brought to the table their unique perspectives and expertise, shedding light on diverse aspects of AI's role in Africa's future.
Darlington Akogo elaborated on AI's potential to revolutionize healthcare in Africa, emphasizing radiology's pivotal role. He stressed the importance of addressing the stark funding disparities faced by African AI startups compared to their Western counterparts, advocating for tailored solutions that meet Africa's unique healthcare challenges.
Vukosi Marivate spoke passionately about advancing NLP to support low-resource African languages, making a compelling case for "language as infrastructure" to foster unity and inclusivity. His insights into Lelapa AI's mission highlighted a dedicated effort to cater specifically to African needs, while also touching upon the critical issue of brain drain and the necessity of nurturing local talent and research communities through initiatives like the Deep Learning Indaba.
Alfred Ongere emphasized the importance of building AI capacity and fostering a thriving ecosystem within Kenya and across Africa. He highlighted Ai Kenya's focus areas and the impactful outcomes of AI evangelism, calling for enhanced collaboration among innovators, policymakers, and investors to drive sustainable development.
Throughout the discussion, ethical considerations, inclusivity, and the need for a collaborative framework were highlighted as vital components in ensuring that AI benefits all segments of African society.
Conclusion.
In closing, our panel reaffirmed AI's transformative potential for Africa. They highlighted the critical areas of healthcare, agriculture, language processing, and capacity building as mere starting points for the African continent's AI journey. The vision shared by the panelists for an AI-enabled future that reflects Africa's diverse needs and aspirations captures the opportunities and challenges for all stakeholders to play their part in making this a reality.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
In the latest episode of the Pure Digital Passion podcast I had the distinct pleasure of having an engaging conversation with Linda Ndungu, the Country Manager of Bolt Kenya. Linda is spearheading the transformation of the ride-hailing sector in Kenya, pushing the boundaries of innovation, safety, and sustainability. Our conversation shed light on her incredible journey, Bolt Kenya's significant milestones, and the profound impact they're making on both urban mobility and the community at large.
Linda Ndungu's Journey.
Our session kicked off with Linda sharing personal insights into her early life and how her upbringing influenced her career trajectory, leading her to the helm of Bolt Kenya. She walked us through her path to becoming Country Manager, highlighting her passion and drive for leading Bolt Kenya towards a future where mobility is not only accessible but also safe and sustainable.
Innovation @ Bolt Kenya.
Under Linda's leadership, Bolt Kenya has adapted its business model to tackle the unique challenges and opportunities within the Kenyan market. A significant part of our discussion centered on the innovative safety measures Bolt introduced in 2023, showcasing the company's commitment to the well-being of its riders and drivers. Linda elaborated on how technology plays a crucial role in ensuring the safety and security of Bolt's services, a testament to the company's forward-thinking approach.
Empowering Communities & Building Relationships.
Linda also touched on the strategies Bolt Kenya employs to make its services accessible to a broader segment of the Kenyan population, leading to better community and driver relationships. Her insights into Bolt's environmental initiatives and sustainability goals were particularly enlightening, highlighting the company's dedication to not just business success but also environmental stewardship.
The Road Ahead.
Throughout our conversation, Linda candidly discussed the challenges Bolt has faced in the Kenyan market and how these obstacles were transformed into stepping stones for further growth and innovation. She shared her vision for Bolt's evolution in Kenya over the next few years, her thoughts on the future of mobility and transportation in the country, and a memorable story illustrating Bolt's positive impact on individuals' lives.
Inspiration & Empowerment.
Linda's advice to young women aspiring to leadership roles in technology and transportation was both inspiring and empowering, highlighting her role as a mentor and trailblazer in the industry. As we concluded our session, Linda shared her final thoughts on Bolt in Kenya's journey and the path forward, leaving us with a deeper understanding of Bolt's mission to enhance urban mobility in Kenya.
The Future Fuelled By Innovation.
Our conversation with Linda Ndungu offered a rare glimpse into the heart of Bolt Kenya's operations and its unwavering commitment to transforming the ride-hailing landscape. Linda's dedication to innovation, safety, and community empowerment serves as an inspiration to us all. As we reflect on the insights shared, it's clear that every ride and every initiative spearheaded by Bolt takes us closer to a more connected, sustainable, and mobile future.,
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message -
I n this episode of the Pure Digital Passion podcast we delved into the important matter of the Kenya Revenue Authority's (KRA) Electronic Tax Invoice Management System (eTIMS). This session brought together key voices from tax compliance and technology in Kenya: Caroline Wacuka from KRA, independent tax and finance expert Limo Taboi, and Caine Wanjau, the Founder & CEO of DigiTax. Together, we explored how eTIMS is revolutionizing tax compliance for businesses and individuals in Kenya.
What is eTIMS?
The eTIMS system is KRA's innovative response to the challenges of tax compliance, designed to facilitate a seamless, efficient, and transparent process. By automating tax invoicing, eTIMS significantly reduces the administrative burden on businesses and individuals, ensures accuracy in tax reporting, and combats tax evasion. This system is not just a step forward in digitalization; it's a major transition towards enhancing the ease of doing business in Kenya.
The Significance of eTIMS.
With a deadline for sign-ups looming on the 31st of March 2024, the urgency to understand and adopt eTIMS has never been more critical. The platform's development was driven by a need to align tax processes with the dynamic nature of modern business and individual operations, offering a solution that is both accessible and comprehensive.
Insights from Our Guests.
Caroline Wacuka highlighted the motivations behind eTIMS: improving tax compliance and making the process more manageable for businesses and individuals. This initiative represents KRA's commitment to leveraging technology for the public good.
Limo Taboi offered practical insights into how eTIMS aligns with the needs of today's businesses, emphasizing the immediate impact of reducing operational delays and inaccuracies in tax reporting.
Caine Wanjau discussed DigiTax's role in complementing eTIMS by offering an easy-to-use platform that further simplifies tax compliance. DigiTax's features, such as multi-user access and real-time notifications, are designed to enhance the eTIMS experience.
Embracing eTIMS.
The session covered a wide range of topics, from the importance of eTIMS in tax planning to the benefits it provides to businesses and individuals, including streamlined compliance processes and better resource allocation. The discussion also touched on the critical support and resources KRA offers during the transition, the significance of eTims in facilitating easier tax compliance, and the future updates expected to enhance compliance further.
One of the key takeaways was the emphasis on the need for businesses and individuals to embrace these platforms proactively. With the deadline for eTIMS sign-up fast approaching, understanding and leveraging these tools is paramount for ensuring compliance and optimizing business operations.
Final Thoughts.
Our guests unanimously agreed that adopting eTIMS and exploring solutions like DigiTax represents a proactive step towards not just meeting tax obligations but doing so with unprecedented efficiency and accuracy. As Kenya moves towards a more digitalized future, embracing these innovations is essential for business and individual success.
The insights shared during this podcast session highlight the transformative potential of eTIMS for tax compliance in Kenya. As we navigate this new landscape, the collective expertise of authorities like KRA, and pioneers like Caine Wanjau, alongside the practical advice from experts like Limo Taboi, will be invaluable.
To all businesses and individuals in Kenya, the message is clear: the future of tax compliance is here, and it's time to adapt. Embrace eTIMS by the 31st of March 2024 deadline to ensure your operations are aligned with the latest in tax compliance technology.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/moseskemibaro/message - Laat meer zien
