Afleveringen
-
In this episode of the Pure Digital Passion podcast, I had the pleasure of hosting Sheila Kimani, Chief Commercial Officer at Loop, a digital-first financial services platform from NCBA Bank Group. We unpacked Loop’s journey from a youth-targeted banking product when it launched in Kenya back in 2017 to what it has now become—a lifestyle-driven, embedded finance platform that's rapidly scaling across East and West Africa.At the heart of our conversation was Loop’s bold UX redesign for its mobile app, the motivations behind it, and the vision it signals for the future of digital banking in Africa.Rebuilding the Loop Experience—From the Ground UpFor those of us who’ve used Loop for years (myself included), there’s no denying that it hit a few bumps in the road, especially during previous system upgrades. In fact, I’ve shared candid feedback online about the app’s past struggles. However, Sheila was clear and honest about how Loop took this feedback seriously—and turned it into a catalyst for change.The newly redesigned Loop mobile app, launched recently, is faster, more intuitive, and built around user feedback. Everything from screen flows to swipe gestures has been optimized for simplicity, responsiveness, and fewer taps.The approach wasn’t just aesthetic. Sheila explained how Loop conducted study groups, ran feedback loops, and worked closely with designers and developers to strip the app back to its essentials and rebuild it with usability at the core. The result is an app that feels leaner, smarter, and more attuned to how people actually use digital finance in their daily lives.A Lifestyle Banking Platform, Not Just an AppOne of the most striking takeaways from our conversation is that Loop is no longer just a digital bank—it’s a lifestyle platform. Given that Loop has more than 500,000 active consumers and 200,000 merchants, it now supports a wide range of real-life ecosystems, including:Agriculture: Loop works directly with rice farmers in Western Kenya, offering financing from land prep to harvest.Education, Health, and Trade: Loop embeds financial tools into services people depend on daily.Retail: Through the “Discover” feature, users can access deals and discounts from partners like Samsung, Oppo, and Hotpoint.Loop’s digital wallet, Visa/MasterCard debit cards, and real-time merchant settlements all contribute to a seamless payment experience.Financial Services, SimplifiedLoop has also significantly expanded its credit and lending capabilities under what Sheila called the “Grow” proposition, which includes:30-day loansOverdrafts and term loansBuy Now, Pay Later (BNPL) optionsUnsecured loans up to KES 3 millionWhat’s particularly impressive is how BNPL has become a flagship feature, giving customers affordable access to devices, appliances, and more—directly through the app, and with flexible payment plans.The Bigger Picture: Growth, Ecosystems & Going Pan-AfricanSheila also shared Loop’s expansion ambitions beyond Kenya. The platform is actively working on market entries into Uganda, Ghana, and Rwanda, leveraging telco partnerships to offer credit on mobile wallets and build hyperlocal financial services ecosystems.The goal is to embed finance in everyday life—whether you're a farmer, a freelancer, or a family-run shop owner—and to do it digitally, paperlessly, and intelligently. That includes AI-driven underwriting, personalized savings tools, and eventually, a foray into crypto and digital assets.Final Word: The Loop Community is GrowingSheila made a heartfelt invitation to all listeners: Become a “Looper.” Download the app from the Google Play Store or Apple App Store, onboard digitally, and experience what a modern financial lifestyle platform looks like.With a new app, improved performance, and a vision built on co-creation with users, Loop is not just back—it’s reborn.
-
On the morning of March 27th, 2025, I had the pleasure of joining fellow industry leaders at the Syntura Kenya CXO Breakfast held at the Capital Club, Nairobi, Kenya. Themed around AI, cybersecurity, and the future of the digital workplace, this private gathering brought together top executives and technology practitioners for a high-impact exchange of ideas and insights.
I was honored to be part of the panel discussion, alongside:
Brenda Mbathi, CEO of Two Rivers International Finance & Innovation Centre (TRIFIC)Frank Molla, Managing Director, Africa at MDPModerated by Andrew Barden, CEO of The Kenyan WallstreetEven as the event had all the polish of a premium technology engagement, there was a moment of irony: midway through our panel, I realized the audiovisual team was not recording the panel discussion and so being the kind of content obsessed person that I am I instinctively pulled out my phone to capture what I could — and that’s what you’ll hear on the podcast which is ultimately the basis for this post. The audio isn’t perfect, but the insights are priceless.
We kicked off with a big question: How can Kenyan and African organizations fully leverage AI to drive measurable outcomes?
We all agreed that AI is no longer just a buzzword — it’s a real, tangible tool that’s improving how we work. From automating mundane tasks to powering predictive analytics, AI is already delivering efficiency gains and, more importantly, boosting revenues and customer satisfaction.
I shared some of the ways I personally use tools like ChatGPT, Otter, Notebook LM, Copilot, and Gamma in my day-to-day work — from generating reports and transcribing meetings to real-time translation and content creation. The opportunity is clear: become a practitioner, not just a spectator. Experiment, learn, and adapt.
Frank Molla offered a deep dive into the security realities of the finance and payments ecosystem. Given that MDP operating across borders and handling sensitive customer data, multi-layered cybersecurity protocols are not optional — they’re business-critical.
Interestingly, Frank mentioned that if cybersecurity were an economy, it would be the third-largest in the world by GDP. That alone speaks volumes about the scale and importance of digital protection in today’s interconnected world.
Brenda also noted how BPO firms at TRIFIC are increasingly leaning on AI for enhanced security and operational efficiency — especially those serving international markets with tight compliance standards.
A recurring theme throughout the panel was the gap between technology potential and actual adoption. We talked about how hybrid work, cloud collaboration tools, and AI-powered assistants have transformed the workplace — but not every organization has caught up.
There’s still resistance from some leaders, mostly driven by fear, legacy systems, or lack of training. As panelists, we emphasized the need for continuous learning, change management, and proactive leadership to help organizations embrace the shift.
Frank put it well when he said: “You don’t need to deploy everything at once. You just need to start — and stay current.”
One of the most meaningful parts of the conversation revolved around ethical AI use and its impact on jobs. We discussed how automation could displace some roles, yes — but it could also elevate human potential by offloading repetitive work and freeing people up for more creative, strategic, and emotionally intelligent tasks.
As I mentioned during the panel, the goal isn’t to replace people — it’s to remove the robotic work from human hands and let AI do what it does best.
We also touched on the importance of training and governance to prevent misuse of AI tools, ensure data security, and foster a culture of responsible innovation.
-
Zijn er afleveringen die ontbreken?
-
In the latest episode of the Pure Digital Passion Podcast, I had the pleasure of hosting Njeri Jomo, the CEO and Principal Officer of Jubilee Health Insurance (JHI). Our conversation was not only inspiring but also a deep dive into how JHI is leading Kenya’s insurance sector in digital transformation—with a particular focus on their latest innovation, J-Force.A Leader Who’s Walked the Insurance Journey—From Tigoni To The C-Suite!Njeri’s personal story is as compelling as Jubilee’s digital transformation journey. Raised in Tigoni, she started in the technical trenches of insurance—underwriting and claims—before shifting to sales. This unique blend of technical knowledge and frontline customer experience shaped her into a leader who truly understands the pain points and opportunities across the insurance value chain.From her days advising clients about wealth creation, to helping them balance risk and investment, Njeri’s focus has always been on creating value for the customer. It’s no surprise then that as CEO, she is pushing JHI to not just sell insurance but to deliver holistic financial solutions that empower customers to live free—true to Jubilee’s promise.Driving Digital Transformation with PurposeOne of the major themes from our conversation was how JHI is leveraging technology to fundamentally transform their business. But as Njeri was quick to point out, technology alone is not the solution—it’s the strategy and intent behind it that matters.At the heart of JHI’s digital journey is a $20 million investment in technologies like:Artificial Intelligence (AI) for claims adjudication, which now handles 75% of claims with an error rate of less than 5%Robotic Process Automation (RPA) for faster, more efficient back-office operationsA fully cloud-based infrastructure to ensure scalability and resilienceA robust cybersecurity framework, complete with a dedicated Security Operations Center (SOC), red and blue team penetration testing, and rigorous third-party risk assessmentsFor Njeri, this isn’t about ticking the digital box. It’s about using technology to reduce friction, improve efficiency, and deliver exceptional customer experiences—whether that’s onboarding a new client, processing claims, or helping intermediaries do business better.The Power of AI and Data In Health InsuranceHealth insurance is complex, sensitive, and unfortunately, prone to fraud, waste, and abuse. Njeri highlighted how JHI is tackling these issues head-on with AI. Today, the business can:Adjudicate claims in real timePay hospitals within 30 days—a significant industry milestoneAnalyze healthcare patterns to flag fraudulent activity before it happensLeverage customer data for wellness insights—moving beyond curative healthcare to preventive care and even exploring dynamic pricing modelsThis approach is revolutionizing the claims experience while simultaneously building trust with providers and customers.J-Force: The Game-Changer For Insurance DistributionAnd then we got to the star of the show—J-Force. If ever there was a proof point of Jubilee’s digital ambitions, this is it.J-Force is a digital platform designed for JHI’s 2,500+ agents, brokers, and bank partners, allowing them to:Quote, onboard, and issue policies in real-timeTrack commissions and monitor performance down to individual sales officersOffer digital premium financing (IPF), enabling customers to pay for insurance in flexible installmentsGet insights on client birthdays, closing ratios, and upselling opportunitiesNjeri explained that more than 70% of insurance in Kenya is still intermediated—meaning people buy from someone they know or trust. J-Force recognizes this cultural reality and enhances it, not replaces it. By enabling intermediaries with digital tools, J-Force helps them:Close deals fasterImprove data accuracy and protectionExpand their reach across Kenya without increasing the cost of doing business
-
In my latest episode of the Pure Digital Passion Podcast, I had an insightful conversation with George Makori, the Head of Digital Innovation at Jubilee Insurance. Our discussion focused on Jubilee's ambitious digital transformation journey and how their latest innovation, J-Force, is set to revolutionize insurance distribution in Kenya.The Digital Transformation of Jubilee InsuranceFew players in Kenya's insurance sector are embracing digital transformation at the scale and ambition of Jubilee Insurance. As George shared, they are undertaking a US$20 million investment to drive digital transformation across life, health, and general insurance lines within the business.This isn't just about building apps. It's a wholesale restructuring of operations, technology, and customer experience. Their strategy revolves around four core pillars:1) Robotics Process Automation (RPA): Reducing manual, repetitive tasks and freeing up teams to focus on customer engagement and value-adding activities.2) Data Integration: Consolidating data across seven entities into a unified data lake to enable a 360-degree view of customers.3) Cloud Migration: The Group is now 100% cloud-based, leveraging platforms like Azure, AWS, and Oracle Cloud to drive scale, agility, and resilience.4) Enhanced Customer Experience: From onboarding to claims, every process is being optimized to deliver seamless, digital-first customer journeys.George emphasized that Jubilee's ambition is to move beyond being an insurance business- it is fast becoming a data-driven business, leveraging technology at every level.AI in Claims Processing: Driving Scale and EfficiencyOne major highlight from our discussion was Jubilee's use of Artificial Intelligence (AI) in claims processing. George revealed that they are now processing 12,000 claims daily using machine learning models - a shift that's significantly improving efficiency while reducing costs.This allows the business to not only accelerate service delivery but also minimize human error, setting new operational standards in the local insurance sector.Enter J-Force: Transforming Insurance Distribution in KenyaThe latest aspect of Jubilee Insurance's digital transformation is J-Force - an innovation aimed directly at empowering the intermediary network of insurance agents and brokers. George explained that intermediaries account for over 60% of Jubilee's business across its insurance lines. Yet, the process of engaging with the business has traditionally been manual, paperwork-heavy, and slow, creating bottlenecks in sales, policy issuance, claims, and commissions. J-Force was designed to solve these challenges by delivering a platform that is:1) Fully paperless and digitized end-to-end2) Real-time, offering instant visibility of leads, sales, and commissions3) Efficient, reducing commission cycles from 14 days to instant tracking4) Intuitive, thanks to an iterative design thinking approach informed by feedback from agents and brokersFor the first time, intermediaries now have access to a single platform that serves as their operating system - empowering them to onboard clients, manage sales, and track their business anytime, anywhere.Lessons from Jubilee's Digital PlaybookOne of the most powerful insights George shared was the importance of having all stakeholders at the table - from legal, IT, business, to compliance - right from the start. Some key lessons:1) Choose the right technology partners - lean and responsive InsurTechs with deep domain knowledge2) Blend agile and waterfall methodologies for speed and control3) Center the user experience, ensuring that the platform solves real-world pain pointsThese lessons go beyond insurance - they're applicable to any traditional business undertaking digital transformation in Kenya or Africa.
-
Over the years, I've had the privilege of interacting with some of Kenya's most passionate sales professionals. However, few embody the art and science of selling quite like John Kageche, the Founder and CEO of Lend Me Your Ears, a leading sales training and consultancy firm.John and I go way back - almost 30 years to our days in Mombasa - when the Internet was still a novelty and email addresses were a big deal. John and I first met as a result of joining the Rotaract Club. of Bahari - Mombasa at a around the same. As it happens, we recently reconnected after a fair number of years and agreed it was time to sit down and unpack his journey and timeless lessons on sales in the digital age.From Life Insurance To Sales Thought LeadershipJohn started his career in life insurance sales in Mombasa, discovering early on that his passion wasn't just about closing deals but about empowering people through knowledge. It's a passion that saw him transition into financial services, travel, and eventually into the training and consultancy space.For eight years, John ran the widely-read 'Sales Pitch' column in Business Daily, offering insights that resonated deeply with sales professionals and business leaders alike. However, like many of us, John faced a major pivot moment during the COVID-19 pandemic when traditional media shrank, forcing him to embrace digital platforms as the new frontier for sales thought leadership.Sales Has Evolved - And So Must SalespeopleOne of the biggest takeaways from our conversation is John's belief that sales is no longer about moving products but moving people. Referencing Daniel Pink's book, "To Sell is Human", John notes that today's best salespeople are those who emotionally connect with their prospects - whether in person or through digital channels.Sales today demands a combination of passion, optimism, and genuine customer interest. John stressed how critical it is for sales professionals to adapt to the 21st-century buyer - a customer who's well-informed (thanks to "Dr. Google") and expects personalized, frictionless experiences.Digital Platforms, AI, & Content Marketing in SalesJohn's journey into the digital world is a masterclass in adaptability. After the end of his print column, he built lendmeyourears.co.ke, which he calls a "sales tool" rather than just a website. Through guidance and mentorship, he embraced Search Engine Optimization (SEO), digital marketing, and took Google's Digital Skills for Africa course to not only survive but thrive online.We talked extensively about the growing role of content marketing in driving modern sales. As John puts it, content allows businesses to "move people" - creating emotional connections long before any sale is made. It's the difference between being transactional and being relational.He also sees massive potential in AI tools - not to replace the human touch in selling but to enhance productivity, repurpose content, and deepen customer engagement.Creating Emotional Connections In SalesOne of my favorite moments from the podcast is John's story of a hawker selling car wipers. Instead of pitching the product, the hawker made John experience the problem firsthand by testing his worn-out wipers - immediately creating a sense of urgency and personal relevance. That, right there, is what John means by "moving people" instead of "moving products."The same principle applies to brands like Uber, Safaricom, Amazon, and Alibaba - all examples John cited for how they consistently prioritize customer experience and emotional engagement to build lasting relationshipsThe Future of Sales is Digital - But Deeply HumanOur conversation left me with one undeniable conclusion - sales has changed forever. Digital platforms, AI, and content marketing are essential tools in the modern salesperson's arsenal. However, what will always matter most is human connection - how well you understand, engage, and solve your customer's real problems.
-
In this episode of Pure Digital Passion, I spoke with Nurani Nimpuno, Head of Global Engagement at LINX (London Internet Exchange), during the launch of LINX Mombasa at Bahari Beach Hotel on February 13, 2025. This conversation explores why LINX chose Mombasa as its next expansion after Nairobi, and what this means for peering, interconnection, and digital infrastructure in Kenya and East Africa.
Key topics we discuss include:
Why Mombasa is a critical coastal hub for digital connectivityThe role of LINX Mombasa at iColo MBA1 & MBA2 in improving local and regional traffic exchangeHow LINX is keeping local traffic local to reduce latency and lower costsPlans to connect LINX Mombasa with LINX Nairobi for seamless interconnectionThe future of peering in East Africa and how businesses beyond ISPs can benefitFollowing the launch, we also toured iColo MBA2, one of Kenya’s most advanced data centers, where we saw firsthand the security, operational precision, and interconnection capabilities that support the region’s growing digital economy.
This episode provides valuable insights into how LINX is shaping Kenya's and Africa’s internet future by enabling faster, more cost-effective, and scalable digital infrastructure.
Listen now to understand how LINX Mombasa is helping grow Kenya’s and Africa's digital transformation!
-
Last Friday, March 14, 2025, I had the privilege of moderating a panel discussion at the MySalary Launch & Experience Event at JW Marriott Nairobi. MySalary, a new fintech app developed by Little, is changing the way employees access their earnings by offering on-demand salary advances. Instead of waiting for payday, employees can now access a portion of their earned wages anytime, reducing reliance on high-interest loans and improving financial stability.What is MySalary?MySalary is a nano-lending platform that enables employees to access small salary advances based on what they have already earned. Unlike traditional payday loans, MySalary prevents overborrowing and promotes responsible financial management.Key Features & Benefits:Instant Salary Access – Employees can withdraw their earnings anytime before payday.Seamless Payroll Integration – Works effortlessly with HR and payroll systems.Automated Salary Advance Processing – Eligibility is automatically calculated based on actual workdays.Financial Inclusion – Empowers employees with financial flexibility and control.Data Security & Compliance – Fully encrypted and compliant with financial regulations.Flexible Employer & Employee Adoption – Businesses can set custom limits for responsible usage.Key Highlights from the MySalary Launch EventAt the event, we saw firsthand how MySalary is already making a difference:Live Demo by Kamal Budhabhatti (CEO, Little & Craft Silicon) – A deep dive into how MySalary works for employees and businesses.SMEs Get Free HR Management System – Companies without an HR system can access one for free to enable MySalary integration.12,000 Employees Already Using MySalary – The rapid adoption speaks to the demand for salary flexibility.Only Access What You’ve Earned – MySalary ensures responsible lending, limiting advances to earned income only.Flat 4% Transaction Fee – A transparent and affordable alternative to high-interest payday loans.Future Financing Marketplace – While MySalary is currently financed by Little, the goal is to bring in multiple financial partners for a more competitive and flexible marketplace.Panel Discussion: “Transforming Salary Access in Kenya”During the panel, I spoke with industry leaders about the impact of MySalary on financial wellness, workplace productivity, and fintech innovation.Panelists:Gloria Michelle Otieno (CEO, Recours Four Kenya Consultants Ltd) – Shared her perspective as an employer using MySalary and its impact on employee well-being.Snehar Shah (CEO, IX Africa Data Centre) – Explained how salary access solutions can benefit businesses and workforce management.Ford Anwar (General Manager, Apollo Tours and Travel) – Highlighted how financial stress affects employee productivity and how MySalary helps.Niladri Roy (COO, Little) – Provided insights into the technology behind MySalary and its future growth plans.This conversation made it clear that salary advance innovation is no longer a luxury but a necessity for businesses looking to support their employees' financial well-being while improving productivity and retention.
-
In this episode of the Pure Digital Passion Podcast, I had the pleasure of sitting down with Cornelis Ouwehand, Africa Sales Director at Eskimi, to discuss how digital advertising is evolving across the continent.
Eskimi's transformation from a programmatic advertising platform into a comprehensive end-to-end digital advertising platform is redefining the industry.
Their bold 'Don't Be Boring' campaign is pushing brands to embrace creativity, brand-building, and AI-driven advertising strategies.
The Rise of Digital Advertising In Africa
The shift to digital advertising has accelerated in Africa, with South Africa nearing 50% digital ad spend, while Kenya and Nigeria are catching up at around 17%. Cornelis noted that while progress is being made, education remains a major gap, as many marketers and brands are still grappling with the fundamentals of digital advertising.
"A decade ago, we were fighting for 2% of marketing budgets. Now, digital is becoming the dominant channel, but there's still a long way to go." - Cornelis Ouwehand
Why 'Don't Be Boring' Is A Game-Changer
Eskimi's 'Don't Be Boring' campaign is more than just a tagline - it's a wake-up call for brands to move beyond basic programmatic buying and focus on engaging, high-impact creative advertising. The campaign emphasizes:
Creative-driven advertising - Moving beyond generic display ads to immersive, interactive formats.AI & Neuroscience in Ads - Pre-testing creatives using eye-tracking and heatmap analysis for better engagement. Localized ad strategies - Tailoring campaigns to cultural and market-specific nuances for better performance. Carbon-efficient media buying - Helping brands optimize their media spend while reducing environmental impact.Beyond Programmatic: Eskimi's Expanded Capabilities
Eskimi is no longer just a programmatic DSP - it has built a creative studio that enables brands to produce 12–15 different ad units from just three static assets. This shift ensures brands can deliver customized, high-performing digital campaigns across multiple formats. Eskimi also leverages advanced AI-driven analytics to optimize campaigns before, during, and after launch, helping brands maximize their ROI and brand engagement.
The Future of Digital Advertising in Africa
Cornelis highlighted key trends shaping the future of digital marketing on the continent:
Education & Certification - Eskimi is launching a digital advertising certification program to train future marketers.Local Publisher Collaborations - Strengthening direct publisher partnerships for more efficient, targeted media buying.Smarter AI-Powered Advertising - Leveraging machine learning and data-driven insights for better campaign outcomes.The Growth of Brandformance - A hybrid approach that blends brand awareness and performance marketing for long-term impact.In A Nutshell
Eskimi is redefining digital advertising in Africa by balancing data, creativity, and innovation. As brands move toward more engaging, high-performance ad strategies, Eskimi is at the forefront, helping them deliver compelling campaigns that truly connect with their audiences.
-
At InsurTech Forum Nairobi 2025, I had the privilege of moderating a highly engaging panel discussion on AI & Workforce Empowerment alongside industry leaders:Charles Washika – Director, ICT & Innovation, Co-operative Bank of KenyaGicheha Gitau – Talent Acquisition & People Analytics ExpertGeorge Hapisu – Partner, Deloitte East AfricaHere are the key insights and takeaways from our discussion:AI-Driven Changes in Workforce Automation: Augmenting, Not Replacing Human TalentAI is redefining how organizations automate workflows, optimize decision-making, and enhance efficiency.Charles Washika highlighted that AI isn’t replacing jobs but augmenting human decision-making through:Conversational AI agents improving customer support experiencesIntelligent process automation in fraud detection and transaction monitoringAugmented decision-making in credit scoring and risk assessmentGenerative AI automating tasks like reporting, content creation, and analysis
He emphasized that AI-powered automation allows employees to focus on higher-value tasks, leading to greater innovation, efficiency, and productivity.AI’s Role in Talent Acquisition and Leadership DevelopmentGicheha Gitau shared how AI is transforming full-cycle talent management, saving up to 20% of recruiters' time by:Automating candidate sourcing and screeningEnhancing leadership development with AI-driven learning modelsAssisting in hiring decisions while ensuring human oversight for ethics and accuracy
However, a key challenge remains: AI-generated CVs. The rise of AI-assisted job applications raises questions about authenticity, bias, and verification. Gicheha stressed the need for ethical hiring practices and human oversight to ensure fairness in recruitment.Challenges in AI Integration: Addressing Employee Resistance & Change ManagementGeorge Hapisu tackled one of the most pressing concerns: How do organizations integrate AI into their workforce without triggering fear or resistance?Leadership buy-in is critical for AI adoption—without it, employees may resist automation efforts.AI must be positioned as an enabler, not a replacement, to mitigate fears of job losses.Continuous upskilling and change management programs are essential to prepare employees for AI-powered workplaces.
George also referenced successful AI adoption cases from other industries, such as:Unilever’s AI-driven hiring process, which reduced recruitment time by 75%.Bank of America’s AI-powered virtual assistant, Erica, which improved customer interactions and efficiency.AI-Driven Upskilling: The Future of Workforce CompetenciesWith AI reshaping industries, organizations must redefine the skills required for AI-driven workplaces.Charles Washika outlined a three-step approach to AI-powered upskilling:Collaboration between HR and tech teams to identify essential AI skills.AI-driven insights to shape training programs tailored to evolving business needs.Continuous assessment and real-time learning to adapt to AI’s rapid advancements.
Governance & Leadership: AI Implementation Strategies
For AI to effectively transform workplaces, companies must establish clear AI governance frameworks.George Hapisu emphasized the need for:Executive leadership & board involvement in AI adoption strategies.AI governance policies to ensure ethical AI deployment.Frequent communication and trust-building measures to drive employee confidence in AI.
He concluded that successful AI adoption isn’t just about technology—it’s about culture, leadership, and strategic alignment.Final Takeaways: What Business Leaders Must PrioritizeCharles Washika: Develop AI adoption strategies that are both customer-focused and employee-centric.Gicheha Gitau: Maintain a balance between technology and human values—use AI as an assistant, not a replacement.George Hapisu: Prioritize change management, stakeholder engagement, and workforce training to ensure smooth AI adoption.
-
In this episode of Pure Digital Passion, I had an engaging conversation with Betty Njiraini, Regional Manager for Eskimi in East Africa, about the company’s game-changing approach to digital advertising. Eskimi is not just another DSP (Demand-Side Platform)—it is leading a creative-first revolution in programmatic advertising, blending data with innovation to create campaigns that don’t just sell but resonate.Why Creativity Matters in Digital AdvertisingThe industry has long focused on data and automation, but Betty emphasized a major shift toward creativity-driven campaigns. A staggering 75% of Eskimi’s digital work is now creative, proving that impactful advertising isn’t just about reach and targeting—it’s about storytelling.“The enemy is boring. Boring ads waste money. Our goal is to make digital advertising not just efficient but engaging and memorable.” – Betty NjirainiLocalization: The Key to Digital Advertising Success in Kenya and the rest of AfricaEskimi’s on-the-ground presence in Kenya, Tanzania, Ethiopia, and beyond has been critical in ensuring localized, culturally relevant advertising. Betty explained that global creative assets don’t always work in Africa—brands need to integrate local languages, customs, and behaviors for campaigns to resonate. Eskimi’s partnerships with local publishers and bespoke creative executions have helped unlock massive engagement in African markets.How Eskimi Uses AI & Neuroscience to Enhance Digital CampaignsEskimi’s creative-first, data-backed approach is powered by AI and neuroscience-driven tools like:Neurons AI – Predicts engagement through eye-tracking and heatmap analysis before campaigns go live.Lumen Attention Metrics – Measures real-time ad visibility and effectiveness.Brand Lift Surveys – Provides quick, data-backed feedback on brand perception within just two weeks.These capabilities allow brands to pre-test their creatives, ensuring that messaging is clear, engaging, and optimized for maximum impact.The ‘Don’t Be Boring’ Campaign: Eskimi’s Bold RepositioningEskimi’s brand repositioning is about more than just aesthetics—it’s about reinventing the role of creativity in programmatic advertising. The ‘Don’t Be Boring’ campaign is a direct challenge to the industry, urging advertisers to think beyond static banners and repurposed billboard assets. Betty emphasized that brands need to bring Eskimi in from the start to co-create engaging, localized, and data-backed campaigns that stand out.What’s Next for Eskimi in Kenya and East Africa?Betty highlighted three key initiatives shaping Eskimi’s future:Workshops & Training – Eskimi offers free programmatic advertising workshops and certifications to help brands unlock new possibilities.Client Collaboration – Eskimi encourages early involvement in campaign planning to drive more creative, effective executions.Hyper-Localized Ad Strategies – The company continues to prioritize African market insights to refine and tailor digital advertising approaches.In A NutshellEskimi is proving that data without creativity is just noise. By integrating AI, neuroscience, and cultural insights, Eskimi is leading the charge in redefining programmatic advertising in Kenya, East Africa and the rest of Africa. As digital media spend grows across the region, brands that embrace creative-first, data-backed campaigns will stand out in the cluttered digital advertising space.
-
In this latest episode of Pure Digital Passion, I sat down with Paul Thompson, Chief Commercial Officer at Eskimi, to dive deep into the company’s groundbreaking transformation in digital advertising. Eskimi is moving beyond being just a DSP—it’s now a full-stack creative and media tech platform that places creativity at the core of digital advertising.Why Creative Comes FirstPaul emphasized a critical shift in the industry—moving from a data-first approach to a creative-first approach. While digital advertising has traditionally focused on hyper-targeting and automation, Eskimi’s philosophy is different: start with creative, not finish with it. Research has shown that 70% of a campaign’s effectiveness is driven by creative, not just data or targeting.“Who is the enemy? The enemy is boring. Boring ads waste money. Our goal is to make advertising more engaging, more creative, and ultimately, more effective.” – Paul ThompsonFixing the Attention Economy with Neuroscience & AIWith ad blockers, banner blindness, and short attention spans, brands are struggling to make an impact. Eskimi tackles this with AI-powered creative tools like:Neurons AI – Predicts audience engagement using eye-tracking heatmaps before campaigns go live.Lumen Attention Metrics – Measures real-time ad visibility to ensure ads get seen and drive impact.Full-Funnel Brandformance Strategy – A balance of branding and performance marketing for long-term brand recall and short-term results.Kenya & Africa: A Key Market for Digital GrowthEskimi sees Africa as the next frontier for digital advertising. Markets like Kenya, Nigeria, and South Africa are rapidly shifting ad spend from traditional media to digital, creating a huge opportunity for data-driven, creative-led advertising.Paul highlighted that Kenya is a testing ground for Africa—a place where brands experiment with new strategies before rolling them out across the continent.The Future of Digital AdvertisingEskimi’s ‘Don’t Be Boring’ rebrand is more than a tagline—it’s a call to action for advertisers to rethink how they approach digital marketing. Instead of chasing clicks and conversions, brands need to create engaging, emotionally resonant ads that capture attention.
-
Eskimi's story is one of bold pivots, relentless innovation, and a drive to redefine digital advertising. In an exclusive episode of the Pure Digital Passion Podcast, I sat down with Vytas Paukštys, Founder & CEO of Eskimi, to unpack the company's journey - from its early days as a mobile social network from Lithuania to becoming one of the most influential full-stack creative and digital advertising technology platforms in Africa and beyond.
A 14-Year Reunion: From Lagos to Nairobi
I first met Vytas in Lagos, Nigeria, in 2012, when I was working at InMobi, a global mobile advertising platform. At the time, Eskimi was a mobile social network with a massive user base of millions in Nigeria. Over the years, Eskimi evolved into a demand-side platform (DSP) and, more recently, has rebranded into a creative-driven digital advertising technology platform offering end-to-end solutions for agencies and brands. Sitting down with Vytas in Nairobi for this episode felt like a full-circle moment as we explored the past, present, and future of Eskimi.
The Pivot: How Eskimi Became A Digital Advertising Giant In Africa & Beyond.
Eskimi's evolution wasn't a straight path. From mobile content to telecom solutions and then to social networking, the company experimented with various business models before realizing the potential of digital advertising.
The turning point came when Eskimi started buying digital ad inventory to grow its own network, only to discover a huge demand from advertisers wanting to leverage its platform. What began as an internal experiment soon became the foundation of Eskimi's DSP business, which now operates in over 40 markets globally.
Breaking the Mold: More Than Just a DSP
With Eskimi's recent rebranding, the company has gone beyond being just another programmatic advertising platform. Unlike conventional DSPs, Eskimi now offers AI-driven creative solutions that incorporate neuroscience insights to optimize digital ad performance. As Vytas put it:
"Who is the enemy? The enemy is boring. Boring ads waste money. Our goal is to make advertising more engaging, more creative, and ultimately, more effective."
This philosophy is at the heart of Eskimi's new BrandFormance strategy - a powerful blend of branding and performance marketing that helps advertisers not only drive conversions but also build long-term brand equity.
AI, Neuroscience & Brandformance: The Future of Digital Ads
Eskimi's transformation is fueled by cutting-edge AI and neuroscience tools that enhance ad effectiveness at every stage:
Neurons AI: Uses eye-tracking technology to predict engagement and optimize creative assets before campaigns go live. Lumen Attention Metrics: Measures real-time audience attention to ensure ads are actually being seen - not just served. Full-Funnel Analytics: Tracks brand awareness, customer engagement, and conversions to deliver actionable insights.By integrating these tools, Eskimi ensures that digital campaigns aren't just data-driven but also creatively compelling.
Why Africa? Eskimi's Commitment to the Continent
Africa has been a key growth market for Eskimi. It has well established operations in Kenya, Nigeria, South Africa, Ghana, and Francophone Africa, the company continues to deepen its presence across the region. Unlike many global adtech players that operate remotely, Eskimi has dedicated teams on the ground, ensuring they fully understand local market dynamics, consumer behavior, and brand needs.
What's Next for Eskimi?
Vytas shared that Eskimi's focus for the next 2 to 5 years is deepening market penetration rather than rapid expansion. Instead of entering new regions, the company plans to:
Strengthen its AI-driven creative suite to enhance ad personalization and engagement. Invest in local talent and partnerships to solidify its role as Africa's premier advertising technology provider. Educate brands on BrandFormance strategies to help businesses optimize their digital marketing. -
In this episode of NTV Kenya’s Business Redefined, I sit down with Julians Amboko to discuss the Samsung Galaxy S25 Series and its transformative Agentic AI capabilities. We explore how Samsung’s AI-powered Companion AI is redefining mobile productivity and autonomy, and what this means for businesses and individuals in Kenya.💡 Key Discussion Points:1/ The evolution from Generative AI to Agentic AI on the Galaxy S252/ How AI-powered devices like the S25 can help SMEs stay competitive3/ The importance of AI policy and regulations for Kenya’s economic growth4/ Sustainability and AI security considerations for future innovation📅 Pre-order Period: January 23 - February 16, 2025💼 Financing: Flexible payment options through Loop
-
In this episode of the Pure Digital Passion podcast, I had an in-depth conversation with Evelyne Munene, Product and Marketing Lead at Samsung East Africa, and Sheila Kimani, Chief Commercial Officer at Loop, to explore the revolutionary Samsung Galaxy S25 Series and how Loop’s device financing is making premium smartphones more accessible across Kenya.We discussed the following:1/ The transition from Generative AI to Agentic AI and how the Galaxy S25’s Companion AI enhances daily life.2/ Samsung’s role in driving innovation with AI-enabled, context-aware, and privacy-focused smartphones.3/ Loop’s Buy Now, Pay Later (BNPL) model, flexible payment plans, and how it’s bridging the affordability gap for high-end devices.4/ The impact of sustainability initiatives through eco-friendly designs and Samsung Care+ protection plans.💡 Key Takeaways:Double storage upgrades at no extra cost during pre-orders.KES 5,000 cashback through Loop financing.Free Jambojet return tickets for pre-orders made by February 16th, 2025.📅 Pre-order Period: January 23rd to February 16th, 2025💼 Device Financing: Flexible payment options tailored for various financial needs.
Pricing:
Galaxy S25 Ultra: KES 188,400 (12+512GB), KES 172,800 (12+256GB)Galaxy S25+: KES 147,800 (12+512GB), KES 132,000 (12+256GB)Galaxy S25: KES 116,200 (8+256GB), KES 108,300 (8+128GB)📲 Don’t miss this conversation on how Samsung and Loop are redefining innovation, accessibility, and sustainability in Kenya.
-
In an era where the internet drives commerce, education, and cultural exchange, ensuring equitable access is critical. ICANN’s New Generic Top-Level Domains (gTLD) Program and its Applicant Support Program (ASP) aim to democratize internet access, particularly in Africa.
In this exclusive episode of the Pure Digital Passion Podcast, I sit down with Pierre Dandjinou, ICANN’s Vice President for Stakeholder Engagement in Africa, to discuss how these initiatives empower African organizations by reducing financial and technical barriers to participation in the global internet ecosystem.
What are gTLDs and the ASP?
gTLDs are domain name extensions (like .com or .org) that allow communities, brands, and organizations to create customized digital identities. The ASP offers up to an 85% reduction in application fees, training, and access to pro bono services, ensuring underrepresented groups can apply for and manage their own gTLDs.Why It Matters for Africa and Kenya
Pierre highlights how gTLDs foster economic inclusion and cultural representation, especially through non-Latin scripts that preserve linguistic diversity. For example, the .africa domain has become a powerful branding tool unifying the continent’s digital identity.Overcoming Challenges
While opportunities abound, hurdles like limited awareness and financial constraints persist. ICANN’s outreach and the ASP are addressing these issues, ensuring no one is left behind in this digital revolution.How to Apply for the ASP
Application Deadline: November 2024 to November 2025 (early applications encouraged). Eligibility: Nonprofits, small businesses, indigenous organizations, and entities from less-developed economies. Financial Assistance: Up to an 85% fee reduction, training, and guidance from Applicant Counselors.Next Steps
Visit https://newgtld.icann.org/ for program details. Download the guidebook: https://newgtld.icann.org/en/about/program/applicant-guidebook. Explore resources: https://newgtld.icann.org/en/about/program/asp. Prepare documentation and attend webinars for guidance.Seize this transformative opportunity to shape Africa’s digital future. Watch the full conversation and learn how to take advantage of ICANN’s New gTLD Program and ASP!
-
Earlier this week, on Wednesday the 22nd of January 2025, I had the privilege of being interviewed remotely by Tabitha Muthoni on CNBC Africa’s Power Lunch East Africa Show. During this brief and engaging discussion, we delved into Kenya’s and Africa’s rapidly evolving labour market, focussing on the gig economy, fintech, and e-commerce sectors. These topics are particularly critical as digital transformation continues to shape how we work and live across Kenya, East Africa, and the broader African continent.
The Role of E-Commerce and Fintech in Job Creation
Kenya’s and Africa’s digital transformation has unlocked numerous opportunities for job creation, especially in e-commerce and fintech. Platforms like Jumia have revolutionized digital retail, creating thousands of jobs in logistics, digital marketing, customer service, and platform management. Meanwhile, fintech solutions such as Safaricom’s M-Pesa have transformed financial inclusion, enabling unbanked populations to access critical services and driving growth in areas like mobile banking, agency networks, cybersecurity, and software development.
As we discussed, collaboration between African Governments and the private sector is essential to scale these opportunities. Investments in infrastructure, training programs, and partnerships can further enhance the reach and impact of e-commerce and fintech, fostering sustainable job creation for the youth.
Bridging the Digital Skills Gap
A recurring challenge in Kenya and Africa is the mismatch between educational outcomes and the skills demanded by the digital economy. To bridge this gap, it’s crucial to reform school curriculums to include coding, AI, and data analytics from an early age. Partnerships between global technology leaders like Microsoft and Google with Governments in Africa and educational institutions are already happening in this space. Upskilling and reskilling programs, such as technology bootcamps, are also enabling students and workers to adapt to the demands of the digital future of work as we know it.
Opportunities in the Gig Economy
One of the most exciting trends we explored was the rise of the gig economy, which offers flexible opportunities for young Kenyans and Africans to monetize their skills. Platforms like Uber and Bolt for ride-hailing, and Upwork and Fiverr for freelancing, have empowered individuals to earn an income outside of traditional employment structures. However, for the gig economy to truly thrive, it’s essential to establish social protections, including access to healthcare, pensions, and fair wages.
Policies for Inclusive Growth
Lastly, the role of Governments and the private sector in creating an enabling environment for innovation cannot be overstated. Policies that encourage parity between local businesses and global players are vital. At the same time, investments in infrastructure and AI skills training can position Kenya’s and Africa’s workforce to compete globally in the future of work.
Conclusion
My interview with Tabitha highlighted that Kenya’s and Africa’s labour market is at a transformative moment. By embracing digital transformation and prioritizing inclusive growth, the African continent can unlock vast opportunities for its youth while creating sustainable solutions to unemployment. As we navigate this exciting future, collaboration between Governments, businesses, and educational institutions will be key.
-
Last night I was a guest on the BBC News' Focus on Africa Show with Waihiga Mwaura where we had a brief but insightful conversation about the seemingly imminent banning of TikTok in the US which is due to happen tomorrow, Sunday the 19th January 2025.
In the attached video recording, we approached our conversation from a Kenyan and African perspective to better understand what the implications and considerations could be for users in the US as well as those in Africa, looking at both positive and negative aspects, going forward.
As things stand, unless there is some sort of last minute intervention by current US President Joe Biden, or incoming US President Elect Donald Trump when he takes office on Monday the 20th January 2024, TikTok will mostly likely go offline tomorrow (Sunday) to comply with the banning deadline.
TikTok has over 170M users in the US as of this writing and is easily one of the most popular social media platforms in the US that has disrupted the status quo there over the past 5 years or so. Instagram Reels and YouTube Shorts are competing content formats that mimic how TikTok works.
TikTok's biggest innovation and 'secret sauce' is its highly prized algorithm that is remarkably good at keeping users hooked on it showing them content based on their interests, which is also known as the 'interest graph'. None of TikTok's competitors have managed to create as good an algorithm as they have done to-date in this respect.
-
In this episode of the Pure Digital Passion Podcast, on the 2nd December 2024, I had the privilege of representing Dotsavvy on a distinguished panel discussion titled “I Like My Coffee Black: Trade Today and Trade Tomorrow – The Realities” during the recent Africa Trade Development Forum (ATDF) in Kigali, Rwanda.This landmark event, jointly organized by TradeMark Africa and Rwanda’s Ministry of Trade and Industry, brought together thought leaders, innovators, and policymakers to address the challenges and opportunities of digital trade in Africa.Moderated by the insightful Allen Asiimwe, Deputy CEO of TradeMark Africa, the panel featured:Antoine Sebera, Government Chief Information Officer, Rwanda Information Society Authority (RISA)Bernice Omiunu, Founder, Women in Blockchain AfricaGabriel Negatu, Board Member, Atlantic Council and TradeMark AfricaDiscussion Highlights:The panel tackled key issues such as bridging policy gaps, fostering trust in e-commerce, and financing digital infrastructure:Framing the Issues: Allen set the tone with her analogy of “eating an elephant,” emphasizing a step-by-step approach to solving Africa’s trade challenges.Bridging Policy and Practice: Antoine highlighted Rwanda’s success with the Electronic Single Window and the need for infrastructure investments.Building Consumer Trust: Bernice shared how blockchain can enhance supply chain transparency, while Gabriel discussed the role of digital IDs and interoperable platforms in fostering trust.Financing and Scaling Digital Innovations: Gabriel advocated for innovative PPP financing models, while I emphasized local context and interoperability in scaling digital platforms.Timestamps:[0:00] Introduction by Allen Asiimwe[5:30] Moses Kemibaro on policy gaps and infrastructure needs[15:00] Antoine Sebera on digitized trade solutions in Rwanda[25:10] Bernice Omiunu on blockchain’s role in trust-building[35:20] Gabriel Negatu on financing and PPP models[45:40] Final thoughts and actionable insightsDiscover how digital trade is transforming Africa’s economies through collaboration, innovation, and investment.#Trade #DigitalTrade #ECommerce #MarketPlace #Markets #SMEs #MSMEs #SmallBusiness #Traders ##Business #Commerce #AFCTA #AU #AfricanUnion #CrossBorder #EastAfrica #Kenya #Rwanda #Tanzania #Africa #Uganda #Ethiopia #Djibouti #Burundi #ATDF #Internet #DigitalMarketing #SocialMedia
-
In this episode of the Pure Digital Passion Podcast, I sit down with Ben Roberts, one of Kenya's and Africa’s most influential technology and digital infrastructure leaders, to explore his journey and insights on technology, innovation, and education.
We start by uncovering Ben’s early years in the UK, where access to a physics lab and home computers sparked his passion for technology. He shares how these formative experiences shaped his decision to study physics at the University of Bristol and ultimately led to a career in telecommunications.
Ben reflects on his pivotal role at Liquid Telecom, where he spearheaded the transition from satellite to fiber connectivity across Kenya and Africa. From navigating challenges like elephants trampling cables to finding innovative ways to protect infrastructure, Ben shares fascinating anecdotes about building Africa’s digital backbone.
A major highlight of our conversation is Ben’s work in STEM education. As the Board Chair of Young Scientists Kenya, he’s driving initiatives to connect schools to the internet and empower students to apply STEM concepts to solve real-world problems.
We also discuss Ben’s new ventures: Nova Space, which leverages virtual reality to enhance technical education, and Lipagas, a pay-as-you-go LPG startup tackling clean energy challenges in Kenya.
Finally, Ben shares his vision for the future of Kenya's and Africa’s technology landscape, from green energy and AI hubs to the importance of investing in digital infrastructure and policies.
Chapters:
0:00 Introduction
3:00 Early years in the UK
10:00 Transition to Africa and Liquid Telecom
20:00 Building Africa’s digital backbone
28:00 Passion for STEM education
35:00 New ventures: Nova Space and Lipagas
45:00 Vision for Africa’s tech future
50:00 Advice for young innovators
This episode is packed with insights for anyone passionate about technology, education, and Africa’s growth.
Don’t forget to like, share, and subscribe for more episodes of the Pure Digital Passion Podcast!
-
Last week, I had the privilege of attending the Digital Hubs Strategy Conference in Kakamega County, where Kenya’s ambitious Digital Superhighway initiative took center stage. The event marked the launch of two digital hubs at Kakamega County Polytechnic and St. Paul’s Shianda County Polytechnic, key milestones in Kenya’s journey to bridge the digital divide.
This transformative effort is driven by a collaborative partnership between the Ministry of ICT and Digital Economy, Konza Technopolis, the Communications Authority of Kenya, and Huawei Kenya, among others. These digital hubs are more than access points—they are empowering communities through digital education, entrepreneurship, and opportunities for economic growth.
Throughout the day, I engaged with key stakeholders, including educators, students, and policymakers, to understand the real impact of these hubs. Here are some highlights:
Adam Lane from Huawei Kenya shared how Huawei’s contributions include high-speed broadband connectivity, ICT training, and state-of-the-art digital tools to transform institutions into modern learning hubs.
Carolyn Kamete, Principal at Kakamega County Polytechnic, explained how their hub has tripled student enrollment, empowered youth and women, and created global linkages for trainees.
Julia Opoti, Principal at St. Paul’s Shianda County Polytechnic, emphasized how digital resources have equipped trainees with critical ICT skills and increased their employability.
Students like Sharon Nekesa and Silas Mulama shared inspiring stories of earning income online through digital platforms facilitated by the hubs.
Evans Akoko, Centre Manager, highlighted how tailored training programs are creating career pathways for both trainees and community members.
Hon. Victoria Zillah, MCA Kakamega County, discussed how these hubs have not only boosted enrollment but also attracted partnerships and resources that enhance their overall impact.
The success of this initiative reflects the power of collaboration between the government, private sector, and academia. Together, they are creating ecosystems that provide the tools and skills needed to thrive in today’s digital economy.
- Laat meer zien
