Afleveringen

  • I interview Olga Czar, an experienced SEO consultant known for her detailed and comprehensive SEO audits. The discussion focuses on the intricacies of performing SEO audits, including techniques, tools, and pricing.

    SEO Course

    📌 Course will open up in November so sign up for the waitlist!
    đŸŽ€ I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!

    NewsletterSEOsly


    00:00 Introduction and Episode Overview

    01:17 Meet Olga Czar

    02:00 Olga's Journey in SEO Auditing

    04:28 The SEO Audit Process

    13:01 Tools and Techniques for SEO Audits

    16:11 Ideal Clients and Pricing

    24:29 Challenges and Client Management

    30:14 Final Thoughts and Course Promotion

    31:40 Conclusion and Next Steps


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

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  • I dive into the Keyword Golden Ratio (KGR) and its potential to attract clients to your SEO agency. I explain the fundamentals of KGR, along with the advantages and limitations.

    I also provide step-by-step guidance on integrating KGR into your sales process, addressing client pain points, showing case studies, and creating a content plan, all designed to help you land more business and upsell additional services.


    00:00 Introduction to the Ranking Revolution Podcast

    00:26 Understanding the Keyword Golden Ratio (KGR)

    02:35 Why KGR Matters for SEO Agencies

    04:39 Implementing KGR in Your Sales Process

    09:06 Pros and Cons of Using KGR

    11:36 Conclusion and Final Thoughts


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

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  • I chat with SEO expert Kyle Roof about the Keyword Golden Ratio (KGR). We explore its benefits, pitfalls, and how it can be a pivotal tool for small to large agencies to achieve client success.

    The discussion includes tips on combining KGR and avalanche theory for a highly effective SEO strategy, and they also touch upon the impact of AI in the SEO industry and the importance of foundational SEO practices.


    00:00 Introduction to the Ranking Revolution Podcast

    00:26 Meet Kyle Roof: SEO Expert and Innovator

    01:34 Deep Dive into the Keyword Golden Ratio (KGR)

    04:47 Understanding Avalanche Theory and Its Application

    07:44 Combining KGR with Avalanche Theory for SEO Success

    15:19 Practical Tips for Agencies Using KGR

    18:16 Future of KGR and SEO in the Age of AI

    21:01 Conclusion and Final Thoughts


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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    đŸ”„ You’re awesome & have a great day!

  • I interview Kyle Roof, an expert in SEO testing and co-founder of the SEO Estonia Conference. The discussion revolves around running effective SEO tests, common pitfalls, and best practices. Kyle provides valuable insights on how to set up and execute SEO tests, and reveals how he uses these strategies to inform his approach to on-page SEO with tools like Page Optimizer Pro (POP).

    POP: Page Optimizer ProYouTube


    00:00 Introduction to the Ranking Revolution Podcast

    01:01 Meet Kyle Roof: SEO Expert and Innovator

    03:10 SEO Testing: Methods and Common Mistakes

    05:54 Running Effective SEO Tests: Practical Examples

    10:40 Advanced SEO Testing Techniques

    18:57 The Importance of Scientific Method in SEO

    29:48 Page Optimizer Pro: Features and Benefits

    31:08 Conclusion and What's Next


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

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    đŸ”„ You’re awesome & have a great day!

  • I explore how to conduct meetings more efficiently. I provide practical tips for improving meetings, such as having a clear goal, an agenda, and a dedicated facilitator. I discuss the difference between standup meetings, status meetings, and issue meetings, emphasizing the importance of keeping these distinct to ensure productivity.

    00:00 Introduction to the Podcast

    00:14 The Inefficiency of Meetings

    00:48 Personal Anecdotes on Meetings

    02:40 Making Meetings More Effective

    03:37 Tips for Running Efficient Meetings

    06:56 Types of Meetings

    08:35 The Importance of Separating Status and Issue Meetings

    13:21 Final Thoughts on Meetings

    16:43 Conclusion and Listener Engagement


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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    đŸ”„ You’re awesome & have a great day!

  • I continue my interview with Alex Drew from ODYS Global, the conversation focuses on the significance and value of attending live, in-person events. It highlights networking benefits, building stronger relationships, and the personal and professional growth that comes from these interactions. Alex shares insights about the SEO community, the welcoming nature of such events, and the ROI that might not be immediately measurable in sales but is invaluable for forming lasting connections.

    Odys Global - I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!Facebook LinkedInTwitterOdys Podcast on YT

    00:00 Introduction

    00:32 The Value of Live In-Person Events

    01:00 Networking and Building Relationships

    01:43 The Friendly SEO Community

    02:03 ODYS's First In-Person Event Experience

    03:22 The ROI of Attending Events

    05:26 Introverts at Events

    05:50 Masterminds and Their Value

    10:52 Adapting to Market Changes

    16:21 Diversifying and Building a Real Brand

    18:57 Conclusion and Final Thoughts


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
anyone that will listen. I appreciate your support.

    📧 Oh yeah. Sign up for the email list too!

    đŸ”„ You’re awesome & have a great day!

  • I interview Alex Drew, CEO and founder of ODYS Global, a leading marketplace for vetted domains and websites with SEO value. Alex shares insights on the importance of discipline in the SEO industry, the effective use of age domains for businesses, and the potential pitfalls in the marketplace. He also addresses Google's recent updates and clarifies misconceptions about expired domain abuse.

    Odys Global - I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!Facebook LinkedInTwitterOdys Podcast on YT


    00:00 Introduction

    00:51 Meet Alex Drew: Journey and Insights

    04:36 ODYS Global: Mission and Vision

    06:03 Premium Age Domains: Value and Strategy

    15:21 301 Redirect Service: Benefits and Use Cases

    20:09 Google Updates and Content Websites

    30:24 Expired Domain Abuse: Google's Stance

    38:21 Conclusion and Upcoming Events


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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    đŸ”„ You’re awesome & have a great day!

  • I explore the benefits and drawbacks of operating as a solo entrepreneur, working with a small team, and scaling up to a larger team. I share personal experiences and insights, discussing factors such as autonomy, speed of implementation, cost-effectiveness, and the challenges of communication and responsibility at each stage.


    00:00 Introduction

    00:40 Advantages of Working Solo

    03:18 Challenges of Working Solo

    07:43 Pros of Small Teams

    09:25 Cons of Small Teams

    10:57 Scaling Up: Large Teams

    14:18 Challenges of Large Teams

    17:29 Final Thoughts and Takeaways

    19:57 Closing Remarks


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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  • I continue discussing with Alex Horsman his unique and effective approach to link building inspired by Ryan Holiday's book, 'Trust Me, I'm Lying.' Alex shares valuable strategies for building brand mentions through a structured media tier system and explains the importance of tactical execution and relationship building for successful link building campaigns.

    Shitty SEO AdviceAlexHorsman.comYouTubeLinkedInX


    00:00 Introduction and Recap of Part One

    00:53 Diving into Link Building Strategies

    02:19 Understanding Media Tiers and Outreach

    05:00 Tactical Steps for Effective Link Building

    12:39 Building Relationships with Journalists

    20:51 Common Mistakes and Success Stories

    26:39 Final Thoughts and Where to Find More


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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  • In this episode of the Ranking Revolution Podcast, host Doug Cunnington discusses SEO, getting started in the field, and transitioning to other roles with Alex Horsman. They focus on the power of email marketing and converting leads to paying clients, emphasizing independence from Google reliance.

    Shitty SEO AdviceAlexHorsman.comYouTubeLinkedInX


    00:00 Introduction

    00:41 Welcome and Guest Introduction

    02:23 Alex's Journey into SEO

    04:49 Building and Scaling Affiliate Sites

    10:45 Email Marketing Strategies

    13:05 Creating Effective Lead Magnets

    20:57 Implementing Tripwire Funnels

    28:39 Tools and Platforms for Email Marketing

    31:46 Optimizing Email Sequences

    38:28 Conclusion


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
anyone that will listen. I appreciate your support.

    📧 Oh yeah. Sign up for the email list too!

    đŸ”„ You’re awesome & have a great day!

  • In the second part of the conversation with Nick LaRoy, the discussion pivots toward the importance of using Key Performance Indicators (KPIs) to showcase results to clients in SEO and the broader business context. Nick emphasizes the necessity of clear communication, defining and aligning on KPIs, educating clients, and demonstrating the financial value of SEO efforts.

    Main Website LinkedInXSEOJobs.comSEO For Lunch

    00:00 Introduction to Part Two with Nick LaRoy

    00:37 Aligning on KPIs with Clients

    01:11 Kickoff Meetings and Setting Expectations

    02:58 Prioritizing and Communicating Value

    06:46 Templates and Systems for Efficiency

    10:00 Measuring and Communicating Results

    14:47 Final Thoughts and Resources

    18:03 Conclusion


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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    đŸ”„ You’re awesome & have a great day!

  • Doug Cunnington interviews Nick Leroy, a freelance SEO consultant and newsletter author. They discuss how Nick got started in SEO amidst the 2008 job crisis, his journey through various roles and agencies, and ultimately his transition to solo consulting. Nick shares the challenges and rewards of starting his agency and explains his unique offering of a fractional SEO director role.

    Main Website LinkedInXSEOJobs.comSEO For Lunch


    00:00 Introduction to the Episode

    00:37 Meet Nick Leroy: SEO Consultant and Author

    01:50 Nick's Journey into SEO

    06:43 Learning and Growing in the SEO Field

    10:21 Transition to Freelancing

    24:59 The Fractional SEO Director Role


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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    📧 Oh yeah. Sign up for the email list too!

    đŸ”„ You’re awesome & have a great day!

  • I share insights on hiring strategies for small teams and solopreneurs. I discuss my approach to maintaining a lean team, the benefits of trial jobs over traditional interviews, and tips to avoid common hiring pitfalls.

    Episode 29

    00:00 Introduction
    03:00 The Lean Team Approach
    05:21 The Power of Trial Jobs
    12:45 Common Pitfalls and How to Avoid Them
    18:17 Hiring in Stages and Final Thoughts
    20:03 Unexpected Hiring Sources
    21:47 Conclusion and Contact Information


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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  • I talk with Julian Goldie. The discussion focuses on how he successfully uses YouTube to grow his SEO agency. Julian shares detailed strategies for content creation, community building, and tracking metrics to convert views into clients.

    đŸ”„ Connect with Julian:
    YouTube
    @JulianGoldieAgency
    Goldie Agency
    https://juliangoldie.com
    100x Content Machine
    https://chatgpt.com/g/g-Ydd9OKLzu-100x-content-machine

    00:00 Introduction to the Interview Series
    00:51 Julian's YouTube Journey
    02:50 Content Strategy for Agencies
    07:50 Tracking and Conversions
    12:06 Building and Managing Communities
    16:38 Conclusion and Final Thoughts


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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  • I interview Julian Goldie, CEO of Goldie Agency. Julian shares insights into his journey in the SEO world, his experience running an agency, and how he has integrated AI to streamline operations, improve profitability, and drive growth.

    đŸ”„ Connect with Julian:
    YouTube
    @JulianGoldieAgency
    Goldie Agency
    https://juliangoldie.com
    100x Content Machine
    https://chatgpt.com/g/g-Ydd9OKLzu-100x-content-machine


    00:00 Introduction
    00:58 Julian Goldie's Background and SEO Journey
    03:46 Scaling the Agency and Client Acquisition
    07:01 Current Agency Structure and Operations
    09:31 Integrating AI into the Agency
    11:38 Using AI for Marketing and Content Creation
    25:26 Challenges and Lessons Learned
    31:26 Conclusion and Next Episode Teaser


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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    đŸ”„ You’re awesome & have a great day!

  • I share insights and lessons on scaling a business, drawing from my extensive background as a Project Management Professional (PMP) and experiences with consulting and entrepreneurship. I cover the pros and cons of scaling, including potential revenue and efficiency gains, alongside the challenges, such as increased complexity and potential for inefficiency.

    00:00 Welcome to the Ranking Revolution Podcast

    00:11 Scaling Your Business: Dreams vs. Realities

    00:32 Doug Cunnington's Journey: From PMP to Entrepreneur

    02:44 The Pros and Cons of Scaling Your Business

    08:41 Common Mistakes When Scaling and How to Avoid Them

    22:10 Identifying the Right Time to Scale Your Business

    32:20 Final Thoughts and Next Steps


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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  • Fernando discusses the intricacies of effective influencer marketing campaigns. He provides detailed insights into setting clear goals, understanding your audience, choosing the right influencers, and developing a comprehensive campaign strategy.

    He introduces SEMrush's latest tool updates, highlighting daily data monitoring to help businesses track competitor activities and adjust strategies in real-time.
    Try SEMrush's full-access trial and connect with Fernando on LinkedIn for further engagement.

    đŸ”„ Check out Semrush on a free trial!
    (affiliate link so I get a commission if you buy)

    Fernando on Linkedin

    00:00 Effective Influencer Marketing Strategies
    03:08 Launching a Successful Influencer Campaign: Tips and Tricks
    03:41 Crafting the Perfect Influencer Campaign: Goals, Audience, and Research
    07:00 Developing a Clear Campaign Strategy and Execution
    10:04 Exploring Non-ROI Driven Campaigns: Creativity Over Conversion
    16:43 Leveraging Digital Marketing Tools for Enhanced Online Visibility
    21:38 Understanding Data Sources and Ensuring Data Privacy


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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  • Fernando Angulo talks about trends for SEO & Marketing in 2024 including:
    - the importance of setting clear goals
    - identifying target audiences
    - optimizing websites
    - utilizing content marketing.

    And, he emphasizes the need for regular site, backlink, and content audits, while detailing practical steps to enhance web visibility and profitability.

    đŸ”„ Check out Semrush on a free trial!
    (affiliate link so I get a commission if you buy)

    Fernando on Linkedin

    00:00 Introduction
    02:27 The Evolution of SEO and Fernando's Early Experiences
    05:33 Joining SEMrush: A Turning Point
    07:10 Growth and Expansion of SEMrush
    09:21 Insights into Competitive Intelligence and Market Research
    10:12 Practical Applications of SEMrush Data
    18:44 Step-by-Step SEO and Marketing Strategy for Success
    30:08 Troubleshooting and Optimizing Client Strategies


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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    đŸ”„ You’re awesome & have a great day!

  • I talk about strategies to avoid burnout for content creators and online business operators. Drawing inspiration from YouTubers who quit due to burnout, I emphasize the importance of doing work that is enjoyable, setting clear boundaries between work and personal life, taking breaks, maintaining a small team for manageability, and focusing on sustainability over chasing trends.

    00:00 Welcome
    00:23 The Burnout Epidemic Among YouTubers
    00:32 Creating Content You Love: The Key to Avoiding Burnout
    01:18 The Perils of Chasing Views and Building Large Teams
    04:13 Sustainability and Enjoyment: The Core of Content Creation
    05:05 The Trap of Audience Capture and Its Consequences
    08:21 Practical Tips for Avoiding Burnout and Ensuring Longevity
    11:18 Quality Over Perfection: Finding the Right Balance
    12:45 Adding Variety to Prevent Creative Monotony


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
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    đŸ”„ You’re awesome & have a great day!

  • I talk with Jared Bauman about building a personal brand through his project, Weekend Growth. Bauman describes Weekend Growth as his avenue for sharing SEO strategies, project updates, organic growth tips, and more, balancing this personal brand initiative with running an SEO agency and hosting the Niche Pursuit Podcast.

    Jared shares insights on managing an engaged email newsletter, content creation challenges, and the journey of adapting to YouTube.

    đŸ”„ Connect with Jared!
    https://201creative.com/
    https://weekendgrowth.com/
    https://www.youtube.com/@weekendgrowth
    https://jaredbauman.com/

    00:00 Introduction to Part Two with Jared Bauman
    01:07 The Strategy Behind Weekend Growth and Its Impact
    05:01 Exploring the Success and Challenges of Email Newsletters
    15:50 Transitioning to YouTube: A New Challenge
    17:41 Reflecting on Public Speaking and YouTube Differences
    29:34 Future Directions for Weekend Growth
    33:13 Final Thoughts and Where to Find Jared


    ⭐ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

    Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

    Tell a friend, neighbor, enemy
anyone that will listen. I appreciate your support.

    📧 Oh yeah. Sign up for the email list too!

    đŸ”„ You’re awesome & have a great day!