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Join my FREE Slack Channel to grow your community: https://vix.myflodesk.com/grow
In this episode of the Rave Results podcast, Iām sharing eight community campaigns that have shaped my business and personal brand over the years. From my early blogging days in 2014 to where I am now, each campaign played a huge role in teaching me how to grow loyal and engaged communitiesāand Iām spilling all the details!
Weāre talking about everything from creating the Blogger Beauty Box to hosting live dating events (Vix Swipes, anyone?), and how launching Grow & Glow turned into a six-figure membership for content creators. Along the way, Iāve learned the power of doing unscalable, personal actions and staying consistent when it comes to building those deeper connections.
Iām also sharing my current focus for 2025: doubling down on growing my communities in fresh, meaningful ways. Plus, Iām inviting you to join my free Slack channel where weāre chatting all things community-building and sharing insider tips.
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Join my FREE Slack Channel to grow your community: https://vix.myflodesk.com/grow
In this weekās Rave Results podcast, Iām getting super real about a major āahaā moment I had recentlyāthereās been a critical gap in my offer ecosystem, and itās been holding my clients (and me) back.
After digging into market research, listening to client feedback, and chatting with my coach, realised I was missing a key piece: a strong focus on community building. This episode is all about how I identified that gap, what I learned from it, and the new offer Iām creating to bridge it. Spoiler: Iāll be building it in public!
Hereās the breakdown:
- 00:37 A look at my current offers (*Rave Results* and *Sales Spice*)
- 01:46 How market research and feedback uncovered what was missing
- 04:12 Why community growth is the missing piece for my clients
- 12:06 Signs your community strategy needs a boost
- 15:01 How Iām planning this new offer step-by-step
- 21:55 Why Iām building it in public and what that means for you
If youāve ever wondered how to strengthen your client journey or felt stuck between offers, this episode will give you so many ideas for making things flow betterāfor your clients and your business.
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This week on the Rave Results podcast, Iām pulling back the curtain on one of the hardest calls Iāve had to make recently: canceling the launch of my program. Yep, I made the decision to hit pause, and in this episode, Iām spilling all the tea on why.
From strategic tweaks and logistical hiccups to those pesky mindset wobbles, Iām walking you through what led me to this decision. Iām also diving into the worries we *all* have about what people might think and how I reframed canceling as a smart, long-term moveānot a failure.
Hereās a peek at what we cover:
- 01:58 Why I knew this launch wasnāt the right fit (right now)
- 03:10 The process of reevaluating my program and messaging
- 08:46 The mindset hurdles that come with canceling something big
- 11:14 How to cancel strategically, without turning it into drama
Iāll also share why transparency is such a game-changer when making tough business callsāand a little preview of whatās coming next! Spoiler: Iām diving into lifetime access for Rave Results and the gaps Iām closing in my offer ecosystem in upcoming episodes.
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In this episode, Iām diving into something so many of us faceāhow to scale your group program without losing the magic that makes it special. Scaling is exciting, but letās be real: it comes with its own set of challenges!
Iām chatting about the common struggles youāll face with both small and large groups and sharing the solutions Iāve found to keep clients engaged and getting resultsāno matter the group size. Weāre talking structured curriculums, experience design, and how to keep things feeling *personal* even when youāre working with big numbers.
Plus, Iāve got a little teaser for you: Iām introducing a brand-new training designed to help you level up your curriculum for better client outcomes. Youāre going to love it!
Hereās the breakdown of this episode:
00:00 Kicking things off: Letās talk about growing your group
00:29 Whatās harderāsmall groups or large ones? Spoiler: both!
02:11 My favorite solutions for managing big groups
03:06 How to keep things personal as you scale
07:31 Boosting engagement and participation at any size
12:53 Balancing different client needs (without losing your mind)
14:40 The secret to ensuring every client gets results
19:43 Systems and logistics that make scaling easier
20:46 How to design group dynamics and unforgettable experiences
24:01 Wrapping up with a sneak peek at my upcoming training
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In this episode of the Rave Results podcast, Iām diving into my mission for 2025: helping more people by scaling group programs in a way thatās not just profitable but *impactful*. Iām exploring the idea that weāre all āMade for Moreā and reflecting on my own experience scaling groupsāwhether theyāre big or smallāand the unique challenges that come with both.
Weāre talking about everything from the benefits and hurdles of small vs. large group programs to creating engaging experiences, making them financially viable, and designing curriculums that truly deliver results. Iām also breaking down myths around group size and sharing insights on overcoming common challengesālike low energy and over-reliance on the leader in smaller groups, or managing engagement and dynamics in bigger ones.
Hereās the episode rundown:
00:00 A warm welcome and intro to the *Rave Results* podcast
00:10 Reflecting on Rave Results and my rebranding journey
00:37 āMade for Moreā: What scaling your impact really means
02:02 The challenges of growing group programs
03:52 Myths about small vs. large groupsādebunked!
11:55 Why client results and testimonials matter so much
14:39 Financial viability: How to make group programs work for you
20:53 Managing group dynamics and keeping everyone engaged
27:21 How to create buzz and networking opportunities
34:18 Building perceived value in group programs
41:04 Wrapping up with a sneak peek at whatās coming next
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Welcome to 2025! In this first episode of the year, Iām diving into my predictions for where the online education and group coaching world is headed. Recorded on January 2nd, this oneās all about what I think weāll see in the months aheadāand how you can prepare to thrive.
Hereās the scoop: AI is shaking up the way we deliver information, and thatās going to have a huge impact on course creators and group coaches. Iām sharing why building strong, engaged communities will be more important than ever, how leading with quality and commitment is a must, and why theming your offers could help you stand out in a crowded market.
Iām also making some big calls:
āØ The comeback of evergreen funnels
āØ Innovative launch strategies that move away from the same-old-same-old
āØ A shift toward marketing for the long game (no quick wins here!)
āØ And balancing responsibility when designing courses that actually deliver results
Hereās the breakdown:
- 00:00 Kicking off with my predictions for the year
- 00:12 Reflecting on how past predictions played out
- 02:33 AIās rise and what it means for course creators
- 07:45 Prediction 1: Why community is everything in 2025
- 14:27 Prediction 2: The need for leadership and commitment
- 18:06 Prediction 3: The power of themed offers and unique worlds
- 20:29 Prediction 4: Evergreen funnels are making a comeback
- 26:00 Prediction 5: Launch strategies are about to get a refresh
- 27:23 Prediction 6: Designing courses with balanced responsibility
- 33:08 Prediction 7: Why the long game is the way forward
Itās packed with ideas, insights, and practical advice to help you crush it this year.
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In this episode of the Rave Results podcast, Iām reflecting on the biggest lessons I learned throughout 2024ābecause, letās be honest, this year has been *full* of growth, challenges, and aha moments. Iām sharing why implementing solid systems, focusing on real client results, and dialing in on a specific target audience have been total game-changers for me.
I also get real about the importance of staying true to yourself when taking advice from coaches, the sneaky dangers of people-pleasing when scaling your business, and how mindset has played a huge role in hitting multi-six-figure revenue. Plus, Iāll talk about some incredible collaborations and share tips for improving client onboarding, refining your offers, and gearing up for a successful 2025.
Hereās whatās coming up in this episode:
- **00:00** Intro and a look back at 2024
- **00:45** Personal challenges and the business priorities they shaped
- **02:32** Reflecting on business growth and scaling wins
- **04:32** The biggest lessons I learned this year
- **05:43** Why effective systems are *everything*
- **13:36** Finding the right coaches and mentors (and staying true to *you*)
- **18:54** Avoiding bias and projections in business advice
- **21:53** The importance of understanding and meeting client needs
- **24:40** How people-pleasing can derail you when scaling
- **28:55** Wrapping up and looking ahead to 2025
This oneās packed with insights to help you refine your business, stay grounded, and set yourself up for an even bigger year ahead. Canāt wait for you to tune in!
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Weāve got another interview this week with one of my fabulous masterminders! Chloe covers how she started her membership, her experience running it and what (if anything) sheād do differently if she began the process again. OH and how running the membership has led to her creating even more offers for her students to better serve them.
Thereās so much to learn, so get listening!
Find Chloe on IG here: https://www.instagram.com/chloe.burroughs/
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Itās time to debrief!
In this episode, I talk about the launch of my Sales Spice program AKA my first EVER 6 figure launch. Iāve had 28 clients sign on to work with me for a year (!) in this high-touch, Ā£5k group program.
And I want to chat all about it with you, how I made it happen and why this was my biggest surprise of a launch so far.
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Case Studies Expert - Jocelyn Montemarano - Scale Your Resonance
Ops Expert - Debbie - Debbie Does Co
Join Sales Spice HERE
In this episode of Rave Results, Iām diving into the four essential levers that can make or break your evergreen sales strategy. Whether youāre setting up your evergreen offer for the first time or fine-tuning it for better results, these four areas are your keys to success. Hereās what weāll cover:
- **00:00** Kicking things off with a quick update
- **01:37** Breaking down the four vital levers of evergreen sales
- **01:59** *Lever 1: Showcasing Results* ā Why you need social proof and tangible success stories to build trust and drive action
- **05:53** *Lever 2: Building a World Around Your Offer* ā How to create an engaging, immersive experience that pulls people into your brand
- **13:06** *Lever 3: Crafting Clear and Compelling Messaging* ā Tips for making your message speak directly to what your audience needs
- **21:12** *Lever 4: Creating an In-Demand Offer* ā Aligning your offer with real client demands so itās exactly what theyāre looking for
- **28:51** Wrapping up and an invite to *Sales Spice* for more support on evergreen strategies
If youāre looking to maximise your evergreen sales and want everything working together seamlessly, join me for a closer look into each of these leversāand donāt miss the details on *Sales Spice* at the end!
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In this bonus episode, Iām sitting down with the amazing Olivia Bossertāa talented fashion photographer and educator whoās been part of our mastermind since 2023. Olivia's here to spill all about her journey scaling her online fashion photography education business, achieving those powerful course launches, and building a steady stream of evergreen sales. Hereās what youāll get:
- **00:00** A warm intro and welcome to the podcast
- **00:04** Meet Olivia and get a glimpse into her world as a fashion photographer turned educator
- **01:09** Olivia breaks down her four main courses and how theyāve evolved
- **02:30** How the mastermind has helped her transform her courses and approach
- **03:48** Oliviaās drive for time freedom and making an impact through education
- **05:27** Why messaging is everythingāand how itās helped her go viral
- **09:58** Scaling her business with Facebook ads to grow her email list and reach
- **12:56** The power of evergreen sales in creating business stability
- **18:01** A peek into her successful launch of the *Profitable Fashion Photographer* course
- **22:36** Highlights from our mastermind retreat and her record-breaking launch
- **28:47** Reflecting on her wins and where sheās headed next
- **33:48** Wrapping up with final thoughts and where to connect with Olivia
If youāre keen on scaling your education business or interested in how an evergreen sales strategy can bring freedom and stability, tune in to hear all of Oliviaās insights and advice!
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