Afleveringen
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Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
Why you need the Level Up Listing Toolkit: Most agents are sitting on future listings without realising it. Buyer enquiries aren't just "buyers" - a portion of them are local homeowners who will likely sell within the next 12 months. This toolkit shows you how to spot them, and nurture them so you can build your pipeline & win more listings
What you get:
→ A simple way to identify hidden homeowners inside your buyer enquiry data
→ The nurture plan to stay "top of mind" without sounding salesy
→ A clear conversion path from enquiry → conversation → appraisal → listing
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Why you need the Marketing Roadmap call: Because "doing more" isn't the problem - doing the right activities in the right order is.
The 'Marketing Roadmap' will give you a clear, customised plan, so you know exactly what to do to create more appraisals, win more listings & grow your business.
Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Brendan Bartic)
→ Why 7% of agents control 98% of the listings and how to join them
→ Why you're not the product (and what you're actually selling)
→ The four components of a listing package vendors can't refuse
→ The bonuses and guarantees top agents use to charge more
→ The listing landing page that generates leads while you sleep
→ The golden letter method and the honest way to run it
→ How to run a client appreciation event a sponsor pays for
→ Using AI so the "smartest brain on earth" sets the vendor's price
Chapters:
01:44 The lie agents are told about listings
02:44 You're not the product - your services are
05:21 Why 7% of agents do 98% of the listings
06:00 Buyer's work vs listing work: the $1,400 hour
07:41 The irresistible listing package
10:11 The four components of a winning package
12:15 Bonuses and guarantees that let you charge more
15:49 The listing landing page (not a website)
16:59 The two things every landing page needs 20:16 Niche landing pages for niche vendors
22:10 Value, value, value: the dating analogy
25:52 The golden letter method
28:08 The listing appointment conversion
30:22 Golden letter metrics: 100 letters, 1 listing
32:50 The honest way to run the golden letter
35:40 Using property data to target sellers
38:29 The learning gap between top and average agents
41:23 Client appreciation events on a budget
45:06 Getting a sponsor to pay for your event
52:20 How to actually use AI as an agent
54:44 Using AI to set the vendor's price
57:40 Specialise or get replaced
59:51 The one thing: focus on your offer
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86% of his business comes from people he's already sold to - here's the exact system behind it!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Darrel Paterson)
Why Darrel spends 80% of his marketing budget on past clientsThe settlement gift box that 84% of clients choose to pay forwardThe open home question that turns a browser into an appraisalThe one daily question that built his consistencyHow he answers "how's the market?" with real numbersChapters
01:16 Why "prospecting" is the wrong word
03:40 The conversation that builds a database
05:13 You're a professional trust builder
06:39 Build a database that's fit, not fat
08:54 How Darrel stays consistent through the no's
09:44 The only way you make money in real estate
10:20 "What am I doing today to get an appraisal?"
11:55 Busy vs productively busy
12:35 Work today, get paid in three months
14:54 The army background behind the systems
15:41 Becoming an attraction agent
17:25 Staying in control of the conversation
20:57 Flipping the marketing model: 80% on past clients
22:48 The gift sequence, week one to year eight
28:53 How the electronic voucher system works
30:51 Why agents hear a good idea and never act
32:47 Be present: the fire you don't notice
36:51 Know your numbers or don't call yourself an expert
41:36 MEDS: the daily routine that fills your cup
43:10 The one thing: nurture your database -
Zijn er afleveringen die ontbreken?
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Why most agents only understand half of what an auction achieves!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w David Palfreyman)
Why auction is price discovery, not just a competition engineThe exact buyer question that gets a real number without misleading anyoneWhy your "accurate" appraisal can only ever describe the pastHow one $1.9M outlier sale damaged the next campaigns nearbyThe legal reason you can't guide a buyer on priceChapters
04:55 What Agents Get Wrong After The Listing
06:21 Price Discovery Not Competition
12:02 Where Would You Love To Buy It
17:47 The Fiduciary Conflict
21:39 The 1.9M Outlier
30:59 Real Estate Is A Roller Coaster
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A top 1% North American agent predicts 1.55 million agents will become 500,000 in 3 years and shares exactly how NZ agents can survive in this new AI world!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Colton Lindsay)
Psychological and emotional state managementBuilding and nurturing relationshipsThe impact of social media on real estate businessThe shift towards personal brands and technology in real estate AI in real estateFuture of real estate transactionsChapters
00:00 Psychological and Emotional State Management08:25 The Impact of Social Media on Real Estate Business17:29 The Shift Towards Personal Brands and Technology in Real Estate24:11 The Impact of AI in Real Estate28:10 Squeezing more revenue from each transaction34:56 The 3 levels of AI adoption39:19 The 6 daily habits of top agents49:17 The treasure hunter's three lessons -
A former classical conductor is winning listings against Auckland's top agents and he says it comes down to one thing: kill them with kindness!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Ray Chan)
The 5-minute values pitch Ray opens every listing presentation withThe "kill them with kindness" same-day drop that converts strangers into clientsThe Phase One Pack he won't deliver if a single ribbon is out of placeThe two-phase listing presentation that wins more vendorsThe two specific things costing agents listings right nowChapters
02:35 The Phase One Pack
11:40 Kill them with kindness
13:25 The two-phase presentation
16:40 Excellence, Integrity, Care
24:15 Briefing the photographer
33:50 Talk less. Ask more.
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The number one ranked Harcourts agent across Australia reinvests up to $600,000 of his GCI back into marketing every year and explains exactly where he spends it!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI?
Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Pat Ivey)
Why Pat reinvests 10-20% of his GCI into outbound marketing every single yearThe three fundamentals every long-term real estate business is built onThe DLE-with-voucher tactic that earns him three extra seconds of attentionWhy daily journaling beats annual goal setting (and the four questions Pat writes every morning)Why chasing expires is the fastest way to be out of the game in two yearsChapters
02:09 The Three Fundamentals
05:51 The 10-20% GCI Marketing Rule
07:53 The DLE-With-Voucher Tactic
15:13 Open Home Conversations That Convert
17:09 Price Improvement, Not Price Reduction
19:07 The Lazy Hire vs The Right Hire22:36 Pat's Morning Journaling Framework
26:42 Use Disappointment As Fuel
28:26 High Hanging Fruit Vs Low Hanging Fruit
32:30 The One Piece Of Advice For A Long-Term Business -
Why Tom Rawson fired agents earning over $1.5M GCI to protect his team culture and how he grew Ray White AT Realty from 10 people to 180!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Tom Rawson)
The non-selling owner model that grew Ray White AT Realty from 10 people to 180 without competing with his own agentsWhy Tom let go of agents earning over $1.5M GCI to protect his team cultureThe 90-day action plan that sets new agents up for the next three decadesThe financial reality of transitioning from selling principal to non-selling owner (7 figures to "not a lot")Why defining "enough" is the most important exercise most business owners never doChapters
05:41 From 10 People To 180 — Three Things That Drove Growth
07:31 The Non-Selling Business Owner Model
11:28 Firing $1.5M GCI Agents To Protect The Culture
17:33 The 90-Day Plan For New Agents
33:14 How To Transition From Selling To Non-Selling Owner 41:18 Defining "Enough" — Your Real Finish Line
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Why the answer to "what do million-dollar agents actually do" is remarkably boring and why that's exactly why it works!
Access the action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Sam McIntyre)
How an agent in Dunedin sold 100 houses in 12 months using flyer drops and database masteryThe biggest trap new agents fall into - chasing buyers instead of focusing on listings from day oneSam's "dollar productive activities" framework: why doing a $30/hour task is costing you $150/hourWhen to hire your first EA, why offshore PAs have a 90% dropout rate, and the maths that make hiring a no-brainerTom Ferry's point-of-difference framework - the one question that builds your unfair advantage at every appraisalChapters
04:56 What Separates Million-Dollar Agents From Everyone Else
06:33 Ganesh In Dunedin - 100 Houses A Year From Flyer Drops
15:41 The Biggest Trap - Chasing Buyers Instead Of Listings
23:04 Dollar Productive Activities - The $30/Hour Trap 28:13 Why Offshore PAs Have A 90% Dropout Rate
37:47 Building Your Point Of Difference (Tom Ferry's Framework)
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Why AI is changing real estate faster than most agents and business owners realise and why the window to adapt is shrinking!
Access the free action plan, AI prompts, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-tra...
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You'll Learn In This Episode (w Mark Kentwell)
How Mark systemised his entire real estate business in 5 moves using tools under $100/monthThe AI tools every agent should have on their phone right now (Claude, Perplexity, Whisper Flow, Fathom)A live on-camera demo of voice AI handling inbound rental enquiries 24/7How Mark's million-dollar agent went from zero AI tools to fully adopted in one monthThe "eternal student" mindset that future-proofs your real estate career in the AI eraChapters
02:01 Mark's Attitude On AI — Two Choices For Every Agent
06:34 Using AI To Build Your Operating System (Books + Frameworks)
12:41 The State Of Voice AI — Is It Ready For Real Estate?
13:39 Live Demo: Mark Calls His AI Leasing Receptionist On Camera
36:48 His $1M Agent Didn't Have ChatGPT Until Last Month
39:15 You Don't Need To Be Technical — Just Start Asking Questions
40:21 Future-Proofing: The Eternal Student Mindset -
Brett's 'Quarterly Report' strategy that generates 80% of his listings & how he sells 50+ properties a year with just himself & his VA.
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You’ll Learn In This Episode (w Brett Andreassen)
→ The quarterly report system that generates 80% of Brett's listings
→ Why your weekly open home email is getting you unsubscribed (and what to send instead)
→ How Brett manages 2,500 homeowners with just himself and a VA
→ The A/B/C priority system that makes delegation to a VA actually work
→ The just-listed call script that turns neighbors into future appraisals — without sounding pushy
→ How interviewing local business owners became his most effective marketing strategyChapters
02:08 Why Some Agents Build Long Careers While Others Burn Out06:17 The Long Game: Why 6 Months Isn't Long Enough08:12 The Quarterly Report System — From First Contact To Conveyor Belt15:03 How Brett Delegates 90% Of His Paperwork To A VA17:17 The A/B/C Priority System For VA Delegation22:06 The Biggest Mistake Agents Make When Hiring A VA23:54 80% Of Business From Quarterly Reports — The Full Breakdown30:56 Business Owner Interviews: The Marketing Strategy Nobody Else Is Doing44:32 Final Advice: Incremental Growth Over Explosion48:30 "Just Get Really Good At Completing Stuff"Want More Listings Without The Guesswork?
If you’re an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below:
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Want to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call -
If you want more listings, stop asking “How do I get more leads?” Start asking: How many appraisals am I generating every week?
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-callWhat You’ll Learn In This Episode
→ The #1 KPI that almost guarantees you hit your targets (and why most track the wrong one)
→ The “busy being busy” trap that kills momentum (even for good agents)
→ Alex’s door knocking script to add 8–9 contacts per 10 doors
→ The 2-minute call framework that positions you as the local expert (without forcing an appraisal)
→ The weekly volume reality: 1,000 letters/week + 800 texts/month + 50–60 door knocks/month
→ How he uses social media the right way: layering, not lead-genChapters
00:00 - Intro01:53 - “Expect Nothing For 6 Months” The Relationship Game Most Quit03:05 - Busy Being Busy: How Prospecting Dies When You Get Listings04:43 - Calendar-Driven Prospecting: Daily KPIs That Never Slip05:36 - The #1 Door Knock Script That Builds Your Database Fast06:50 - Stop Pushing For Appraisals On The Door (Do This Instead)08:17 - The Simple Nurture System: Monthly Text + Quarterly Calls09:43 - The 2-Minute Call Framework That Doesn’t Sound Salesy12:15 - Build Your Week Like A Machine: Letters + Calls In One Run16:13 - Social Media As “Layering” Not Leads (How He Uses It)18:18 - If I Started Again: Foundations First, Everything Else Second20:04 - The Reality Numbers: 800 Texts + 1,000 Letters A WeekWant More Listings Without The Guesswork?
If you’re an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below:
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Want to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call
