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We're doing something a little different today as Lucy Bishop & Will the Producer dive behind the scenes of the product development and launch strategy of the Fjall Juicer. Oliver and Fraser's award-winning product. Check out how they planned to create a market-ready, award-winning product on a budget. And then launch it onto the crowdfunding platform, Kickstarter.
Hosted by Lucy Bishop and Will the Producer. With guests Oliver Alexander and Fraser Greenfield.
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Check out the Fjall Kickstarter!
Fjall Juicer Press Pack
The inspiration:
Sandra's Bloom Vase
Curio's Convex Bottle Opener
Nick Baker's Stretch Clock
Charles Alexander Photography & Film
The rest:
Vulpes Works
Follow Vulpes Works on Instagram | @vulpesworksFollow Keroscee on Instagram | @keroscee
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To follow the show, get in contact with us via email & more head to:
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To follow the show, get in contact with us via email & more head to:
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Join hosts Lucy Bishop and Fraser Greenfield as they delve into the fascinating design journey of Benjamin Ehrenberg, Principal Designer at Logitech. From his beginnings in Germany and a serendipitous switch from engineering to industrial design, Benjamin shares his experiences working with major brands like Asus, Panasonic, and Logitech.
Hosted by Lucy Bishop and Fraser Greenfield with guest, Benjamin Ehrenberg.
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
Ben's website
@design.berg
Logitech M650
Asus Zenboβββββββββββββββββββββ-
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In todayβs episode, the (REDACTED) team welcome a returning guest, a giant if you will. Tom Hardy! Previously we spoke to Tom about his 22-year-long career at IBM. In this episode, Tom shares his experiences working in design consulting, the challenges of implementing a design-focused philosophy, the strategic development of innovative products and the brand ethos behind helping a little-known company in Korea become one of todayβs design juggernauts; Samsung.
Hosted by Lucy Bishop and Fraser Greenfield with guest, Tom Hardy.
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
You can listen to our first episode with Tom here: REDACTED: 14 - Dangerously Curious with Tom Hardy
Tom Hardy - Professor of Design Management - Graduate Program - Savannah College of Art and Design | LinkedIn
Tom Hardy's Wikipedia Page
Verbal-Visual.com
Tom R Hardy Savannah College of Art and Design
Halt and Catch Fire | JustWatch.comLee Kun-hee | Britannica
Lee Jay-yong | Britannica
Peter Arnell Reinvents Himself | WWD
Samsung β Peter Arnell
Samsung Microwave Oven Commercial 1995 | YouTubeGordon Bruce Design
2004 AIGA Medalist: James Miho
Yin and Yang - World History Encyclopedia
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In this episode of Redacted, guests Robert Thorpe and Rhys Kaunda-McKenzie discuss the homogenisation of car designs in the past two decades and explore ways to bring adventurous designs to market. They delve into the challenges and strategies of managing client expectations, particularly in handling faster project development cycles.
Additionally, we touch on how GoMotiv's efforts to nurture and retain talent within the niche skillset of the Australian automotive industry.βββββββββββββββββββββ-
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Prepare your ingredients and preheat the oven because on todayβs episode, weβre learning how to bake a CAKE with Stefan Ytterborn; Founder and Choreographer of sports brand POC and the aforementioned automotive company, CAKE. Before founding the design studio COM-TRU.
Stefan reflects on his journey through starting over seven businesses, his pivotal role at IKEA in the mid-90s and emphasises how important the virtues of passion, purpose, and humility have been in his journey through the design field.Stefan also shares some crucial advice for aspiring entrepreneurs and highlights revolutionary product designs, what it takes to build a world-class team, as well as exclusive information about the pitfalls and lessons learned your design-led brand doesn't get its next funding round.
Hosted by Oliver Alexander and Fraser Greenfield with guest, Stefan Ytterborn.
βββββββββββββββββββββββββββββββββββββββββββββStefan Ytterborn - CAKE | LinkedIn
Follow Stefan on Instagram | @stefanytterbornOur story | CAKE
POC
Jasper Morrison | Rowenta Set
Giulio CappelliniHarman Kardon Soundsticks Are Still The Ideal Apple Mac Partner Some Two Decades On | Forbes
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
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Prepare for a (REDACTED) sesh with Miklu Silvanto. Miklu has had a long and colourful career in design, working with companies like Apple - where he worked with the likes of Jony Ive and Marc Newson, followed by AirBnB, Bang & Olufsen, and has even been a partner and founder to many others including Elo Health, Aivan and Finnish furniture company, Vaarnii.
Miklu dicusses why leadership is a crucial aspect of continued success and the significance of habits to help better balance professional and personal well-being. From designing products like the Apple Pencil and 12β MacBook to founding and leading innovative companies, Miklu has witnessed the exciting yet challenging evolution of the design industry, and bridging worlds from pine to pixels.
Hosted by Oliver Alexander and Louis Mills with guest Miklu Silvanto.
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Miklu Silvanto - Vaarnii | LinkedIn
Follow Miklu on Instagram | @miklusilvanto
AivanVaarnii
Elo HealthNew Retina 12" MacBook Commercial 2015 | YouTube
Bang & Olufsen appoints ex-Apple and AirBnB Miklu Silvanto as Chief Design Officer and Senior Vice President | StereoNET United Kingdomβββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββ
This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
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Based in Australiaβs lost city of Canberra; Tom Skeehan has been running his studio since 2011 and has been making waves on Australiaβs east coast ever since. With furniture collections for brands like Stylecraft and Instyle, while also establishing themselves with award-winning special designs like the new retail front for Canberra Glassworks.
Tom shares his journey from prospective plumber to celebrated designer, emphasising the importance of discovering one's path independently and the role of mentorship in his growth. Tom also discusses the challenges and triumphs of starting his studio, finding a niche in the furniture design industry, and the pivotal decisions that shaped his career. Through candid stories, and unforgettable experiences Tom illustrates the resilience, creativity, and strategic thinking required to succeed in the design industry.Hosted by Oliver Alexander and Fraser Greenfield with guest, Tom Skeehan.
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SKEEHAN Studio
Follow Tom on Instagram | @skeehanstudio
Tom Skeehan - Director - SKEEHAN Studio | LinkedIn
Harris Restorations
Follow Craig Harris on Instagram | @craigharrisfurnitureLonsdale Street Roasters
Guerilla Marketing - Jay Conrad-Levinson | Amazon
Hoshi Armchair | Stylecraft
SnΓΈhettaHUP HUP Chair - SKEEHAN
Industrial Designer Devises Unusual, Mostly Timber Folding Chair | Core77
Inklab
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
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PROWL is a dynamic and forward-thinking research & design studio that has been
challenging the status quo in design & materials since 2021. Based out of California, the
team at PROWL has been making vital steps to ensure products arenβt doing βless badβ but βthe most goodβ.
In this episode, the (REDACTED) team are joined by Lauryn & Baillie to discuss their unique approach to industrial design, emphasizing holistic, thoughtful processes and the importance of considering a product's life cycle from inception to obsolescence, why being vulnerable can be a strength, edible spoons, PROWLβs design principles, the significance of collaboration with experts across fields, plus the impact of mentoring and networking.
Hosted by Lucy Bishop and Fraser Greenfield with guests, Lauryn Menard and Baillie
Mishler.
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PROWL Studio
Follow PROWL on Instagram | @prowl__
Follow Lauryn on Instagram | @laurynmenard
Follow Baillie on Instagram | @daillie_bavis
PROWL Studio | LinkedIn
Baillie Mishler - Collective Member - Baukunst | LinkedIn
Lauryn Menard - Baukunst | LinkedIn
Steelcase
Manos Made
Lightship L1 Interior | PROWL Studio
PROWL Studio: Approaching Design Regeneratively | DAMN Magazine
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
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On todayβs episode, the (REDACTED) team are joined by GoMotiv Director, Robert Thorpe and Manager of Digital Sculpting and Visualisation, Rhys Kaunda-McKenzie to find out how they breathe new life into a dying artβ¦ And also what it takes to give cars a soul!
So be sure to buckle your seatbelts and rev your engines as we find out what really happens during the automotive design process, why GoMotiv intentionally decided to fly under the radar, whether the rumours about vampires and automotive designers sharing a certain commonality are true plus a whole lot more!
Hosted by Fraser Greenfield and Louis Mills with guests, Robert Thorpe and Rhys Kaunda-McKenzie.
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GoMotiv
Outerspace
Follow GoMotiv on Instagram | @gomotiv_australia
Follow Outerspace on Instagram | @outerspace_design
GoMotiv Design Studio | LinkedIn
Outerspace Design | LinkedIn
Aussie designers flavour of the decade | GoAutoNews Premium
Vinfast Unveils New Electric Pickup Truck Concept VF Wild | VinFast Auto
2026 VinFast VF Wild: What We Know So Far | Car and Driver
CES 2024 | VINFAST WILD PICKUP Exterior and INTERIOR | YouTube
Introducing the VinFast VF 3 | YouTube
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
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On this episode, (REDACTED) gives a warm welcome to James Melia! James is the Founder and Creative Director of BLOND, a leading design studio based in London, Great Britain. The team at BLOND have been winning awards, working with leading brands plus startups, and forcing their way into the design zeitgeist since 2014.
In this episode weβll delve into Jamesβ high intensity experience working at a small consultancy, the blood, sweat and tears that went into setting up BLOND with a loan of Β£15000 & six months to pay it off, why BLOND aims to be the best... And of course the answer to that age old question, do blonds really have more fun?
Listen in for all this plus a whole lot more!Hosted by Lucy Bishop and Fraser Greenfield with guest, James Melia
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blond
blond | LinkedIn
Follow BLOND on Instagram | @blondcreative
Follow James on Instagram | @james.a.melia
Education consortium lays out plans to overhaul GCSE design and technology
Pushing science and ignoring the arts will make school students miserable
Big designer memeRed Dot Design Ranking
Fold Charger β blond
Segment Camera β blond
Peel Chair β blond
Meet the minimalist world clock that lets you check the time around the world by rolling it - Yanko Design
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
To follow the show, get in contact with us via email & more head to:
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code 'REDACTED' for a special discount on us! Just go to PCBWay.com
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Join us on todayβs episode as we help new ideas hatch to life!
Jonathan Thai co-founded Hatch Duo, an up-and-coming Industrial Design studio in Sunnyvale, California. Throughout his career, Jonathan has worked on designs for companies like Sonos, Activision and Logitech to name a few. You can see his work in GQ, Business Insider and the CBS Series, California by Design.
From working as a DoorDash driver to make ends meet whilst launching Aggregate Supply to figuring out what your worth is, listen in as Jon takes us through what it takes to dream big, build big and scale a design business from zero to hero!
Hosted by Lucy Bishop and Fraser Greenfield with guest, Jonathan Thai
βββββββββββββββββββJonathan Thai
Hatch Duo
Follow Hatch Duo on Instagram | @hatchduo.design
Hatch Duo LLC | LinkedIn
Hatch Duo - YouTube
Aggregate Supply
Mooed.ai
SOL REPUBLICβββββββββββββββββββββ-
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Are you ready to peel back the layers of Industrial Design?
On this episode, the (REDACTED) Team are joined by Benjamin Hubert. Benjamin is the visionary founder and the creative force behind LAYER, a cutting-edge design agency based in London, renowned for its innovative approach to industrial design, strategy and branding. With a keen eye for detail and a passion for pushing the boundaries of design, Benjamin has led LAYER to international acclaim.
Listen in as we peel back the layers and find out what it takes to design the products of tomorrow, what it takes to publish a design book and how to separate your practice above the rest.
Hosted Fraser Greenfield and Louis Mills with guest, Benjamin Hubert.βββββββββββββββββββ
Layer Design
Follow Benjamin on Instagram | @benjaminhubert
Follow Layer on Instagram | @layer_design
Benjamin Hubert - Founder - Layer | LinkedIn
Layer | LinkedIn
Layer Design on Behance
Jasper Morrison
WGSN
LAYER - Benjamin Hubert & Max Fraser | Phaidon
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code βREDACTEDβ for a special discount on us! Just go to PCBWay.comβββββββββββββββββββββ-
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Happy Christmas!
And other announcements.
_________________________________
'Christmas Cheer' by By purecompositionβββββββββββββββββββββ-
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code 'REDACTED' for a special discount on us! Just go to PCBWay.com
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Yvette Chaparro is the director of the Design Masters programme and Assistant Professor of Product and Industrial Design at Parsons School of Design.
With over a decade of experience running her own practice, Yvette has created products for companies such as Calvin Klein, Villeroy & Boch, Ralph Lauren and many more.
Listen in as we discuss with Yvette what it means to be an educator in a top 10 in the world design school, the films that inspired her to move to New York, and the contrast between San Francisco and New York design culture.
Hosted by Oliver Alexander and Fraser Greenfield with guest,
Yvette Chaparro.
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Yvette Chaparro
Yvette Chaparro - Director MFA Industrial Design - Parsons School of Design - The New School | LinkedIn
Parsons School of Design | The New School
Industrial Design (MFA) | Parsons School of Design
Loliware
FutureFeed - CSIRO
FutureFeed
From beaches to burps: native Australian seaweed key to
reducing methane emissions from cows - DCCEEW
Watch Designers on Design (2001) | Vimeo
GyokkΕ HiyΕhen Natsumegata Muji Kyusu - Teapotβββββββββββββββββββββ-
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code 'REDACTED' for a special discount on us! Just go to PCBWay.com
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Today, (REDACTED) gives a warm welcome to David Caon!
David is the founder and head of Caon Design office.
An industrial Design studio based in Sydney, Australia. Hailing from South Australia, David spent nearly a decade in Europe working with George Sowden, Jerszy (YerT-Ze) Seymour and perhaps most notably Marc Newson.
Since 2009, Caonβs team has been a driving force behind the new wave of Aircraft interiors and airport lounges for Qantas that are shaking up the post-pandemic world!
Listen in for a wide-ranging conversation as David takes us on a wonderful journey through all things Caon Design!
Hosted by Lucy Bishop and Fraser Greenfield with guest, David Caon
Caon Design Office
@CaonDesign
QANTAS Lounge
BLOC Office
Qantas A380 interiorβββββββββββββββββββββ-
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Please hold whilst we connect you to, a (REDACTED) bonus clip!
In our 22nd episode, we interviewed a veteran of the design and engineering world, Mads Svanegaard. The episode was full of amazing discussions but weβve got some bonus content for you!
In this bonus clip, Mads discusses his thoughts on graduate roles and outsourcing plus offers his tips about what the rest of the world can do to stand out, in regard to good design.
You can listen to our extended interview with Mads here: Episode 22
Hosted by Fraser Greenfield with guest, Mads Svanegaard.
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Designersvane
Mads Hindhede Svanegaard (@designersvane) | Instagram
https://www.linkedin.com/in/msvanegaard/βββββββββββββββββββββ-
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This episode is sponsored by Concepts! For a free 90 day trial
of Concepts Pro go to:
https://concepts.app/t/coupon/redactedpodcast
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On this episode, the (REDACTED) team sit down with the ever
upbeat Beau Oyler, Founder and CEO of Enlisted Design
Whatβs the process behind making brands that people crave?
Hear the story behind how Enlisted operates, from discussing how Enlisted incorporates various AI tools into their design process, appearing on Shark Tank, grappling with the impact your products will have on people and the environment, to collaborating with all manner of different celebrities (like Mr Beast) to enhance their personal brands, find out what it takes to create cool shit that people crave every day!
Hosted by Lucy Bishop and Fraser Greenfield with guest, Beau Oyler
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Enlisted Design
Enlisted Design | LinkedIn
Beau Oyler | LinkedIn
Follow Enlisted Design on Instagram | @enlisteddesign
The Oyler House Desert Retreat
Watch Shark Tank Season 4 Episode 14 | Yidio
Allbirds Dasher Packaging - Enlisted Design
Auria Skincare - Enlisted Design
Whistle Go - Enlisted Design
Whistle 3 - Enlisted Design
Unf#ck the Planet - Lowercarbon Capitalβββββββββββββββββββββ-
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This episode is sponsored by PCBWay! When you get a quote
from PCBWay, use our promo code 'REDACTED' for a special
discount on us! Just go to PCBWay.com
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On this episode of (REDACTED) we sit down with Amber Case, an internationally recognised βCyborg Anthropologistβ, consultant, design advocate and the author of four books, including Calm Technology and Designing with Sound. She spent two years as a fellow at MITβs Centre for Civic Media and Harvardβs Berkman Klein Centre for Internet & Society. But you might know her best from her TED talk; We are all Cyborgs now.
Listen in as we find out the 8 Rules of Calm Design, how not to kill your users (accidentally), plus how good design can used be as a vehicle for time travel - We arenβt joking! (Or are weβ¦?)
Hosted by Fraser Greenfield and Louis Mills with guest, Amber Case.
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Caseorganic
Calm Technology
Case Organic | Medium.com
Follow Amber on Instagram | @caseorganic
Keep Calm And Hack On: The Philosophy Of Calm Technology | Hackaday
Amber Case: Are Our Devices Turning Us Into A New Kind Of Human? : NPR
Amber Case - Calm Technology
Read some of Amberβs books
Calm Technology: Principles and Patterns for Non-Intrusive Design
Designing with Sound: Fundamentals for Products and Services
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Microsoft Inclusive Design
No treat for you: pets miss meals after auto-feeding app PetNet glitches | Technology |The Guardianβββββββββββββββββββββ-
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This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code 'REDACTED' for a special discount on us! Just go to PCBWay.com
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Split across their Korean and California studios; BEBOP is a design studio already on their way to making their mark on the design world, with their thoughtful approach to designing products, experiences and stories. Today weβre joined with Rich Park, one of the directors & founders of BEBOP to find out what it takes to give soul to product design in Seoul.
Hosted by Lucy Bishop and Fraser Greenfield with guest, Rich Park.
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BEBOP Design
BEBOP on Behance
Follow BEBOP on Instagram | @bebopβββββββββββββββββββββ-
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This episode is sponsored by Concepts! For a free 90 day trial of Concept Pro go to: http://concepts.app/t/coupon/redactedpodcast
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Today, (REDACTED) gives a warm welcome to Marius Kindler!
An award winning product designer and renowned illustrator based out of Stuttgart, Germany and currently part of the design team at Stokke.
Marius thinks beyond the product to include users, business, brand & strategy. Working across the disciplines, Marius has been using his skills to drive positive change and many people know him for his brilliant design sketching on Behance, YouTube & Instagram, as well as his online academy.
We sat down with Marius to delve into how his journey with sketching began, discuss his top sketching tips (and what to stay away from), why he started his online academy plus a whole lot more!
Hosted by Oliver Alexander and Louis Mills with guest, Marius Kindler.
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Marius Kindler - Industrial Designer & Illustrator
Follow Marius on Instagram | @marius.kindler
Subscribe to Marius' YouTube Channel
Marius Kindler | LinkedIn
Marius Kindler: Design Sketching Fundamentals | Teachable
Marius Kindler on Behanceβββββββββββββββββββββ-
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