Afleveringen
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Trust is the bridge that turns leads into clients, and one of the most effective ways to do this is by using webinar strategies that build trust, authority, and sales.
Webinars create connections, provide value, and establish your authority—all critical ingredients for nurturing relationships that lead to sales.
In today's episode, I'm sharing a private coaching session I held with my list-building community.
You'll get an inside look at webinar strategies, not just as a lead-generation tool but also as a way to present and sell your offers confidently.
And since 2025 is just around the corner, I'm also giving you an exclusive sneak peek at my reimagined membership.
This program will combine custom AI tools with expert marketing strategies, making it easier than ever to build a responsive email list and turn prospects into loyal clients.
Here's What You'll Discover in This Episode:
How to build trust and connection with your audience through value-driven webinars:Trust is the foundation for every successful lead, and webinars create the space for authentic interactions.Why starting with your offer is the key to creating seamless and effective webinar content:Reverse-engineering your presentations ensures your message aligns perfectly with your product or service.The pros and cons of live webinars—and how to overcome the most common challenges:From handling tech hiccups to keeping your audience engaged, you'll learn practical solutions to make your webinars successful.How webinars can help grow your email list and establish your authority in your niche:It's not just about selling—it's about creating lasting relationships that lead to long-term clients.A sneak peek at how AI tools in my revamped membership can simplify your marketing strategies:Imagine cutting through the overwhelm and focusing on serving new clients.
Your Action StepNEW: Companion Checklist: A simple checklist to help you execute a realistic webinar launch with all the essential assets needed for a successful event.
Immediate Access: https://marisashadrick.com/episode112
FOLLOW MARISA☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/
Join the Podcast Community! https://marisashadrick.com/listen
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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When was the last time you met someone who completely reshaped your understanding of what's possible?
In today's episode, I'm thrilled to introduce you to Shea Belsky, an inspiring tech leader and advocate for neurodiversity in the workplace.
Diagnosed with autism at an early age, Shea has turned his experiences into a powerful message of inclusion and adaptability.
Whether you're leading a team, working alongside neurodivergent colleagues, or simply curious to learn more, this conversation offers eye-opening insights into building a more empathetic and effective workplace.
Here's What You'll Discover in this Episode
What is Neurodiversity? Shea explains the expansive range of neurodiversity, which includes autism, ADHD, dyslexia, epilepsy, traumatic brain injuries, and more.Shea's Personal Journey with Autism Diagnosed at age two, Shea shares how his early life experiences and challenges shaped his passion and career path in tech and advocacy.Beyond the Spectrum: The Color Wheel of Abilities Discover why Shea finds the traditional "spectrum" view limiting and how a "color wheel" perspective provides a more accurate understanding of unique strengths and needs.Treating Neurodivergent Individuals as Individuals Learn why it's crucial to see each person's abilities and challenges individually rather than assuming a one-size-fits-all approach.The Power of Early Disclosure – Shea emphasizes how early conversations about workplace needs lead to better outcomes, fostering support and success for both employees and employers.This episode is an invitation to expand your understanding of what’s possible—one conversation at a time.
About Shea Belsky
Former Chief Technology Officer of Mentra: A Neurodiversity Employment Network. Currently a Senior Software Engineer at Hubspot
Connect with Shea on LinkedIn: https://www.linkedin.com/in/sheabelsky/🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Zijn er afleveringen die ontbreken?
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You might feel pressure to hit the big goals you set earlier this year, but you're not running out of time. Grow your personal brand with year-end strategic planning.
In addition to planning—leveraging the right tools can make a huge difference in executing your goals.
Here's the good news: technology can help us streamline workflows, simplify tasks, and increase productivity.
As the year ends, it's an ideal time to pause, evaluate what's been working, and make adjustments for the coming year.
Here's What You'll Discover in This Podcast Episode:
Clarify to Amplify: How to identify your core values, mission, and brand personality to create deeper connections with your audience.Simplify to Scale: Why eliminate what isn't working and streamline your focus can lead to exponential business growth. (I'll share an example of a huge change I made in my business.Prioritize to Optimize: Learn to break down annual goals into manageable, actionable quarterly and weekly targets to achieve goals and better results.The Power of Story: Why is your personal story essential to your brand, and how can you use it to differentiate yourself in a crowded market?Join The "Amplify Your Authority" Podcast Community!
Lead with Relationships; Succeed with Authority!
In this podcast, we tackle the complexities of online entrepreneurship. I love blending powerful marketing strategies with personal growth to ignite business success.
Click to join: https://marisashadrick.com/listen.
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Many ambitious women juggle career goals, family responsibilities, and personal dreams at the cost of stress and overwhelm, but you can hustle with health and happiness.
In this episode, you'll meet Dr. Christiane Schroeter, professor, podcast host, and author of the newly released book How to Master Your Goals.Christiane shares insights from her journey, highlighting the importance of self-discovery, mindset shifts, and actionable steps for achieving goals while staying true to yourself.
Here's What You'll Discover in This Episode:
Redefining the Hustle: Learn how to hustle without sacrificing your well-being or happiness.Balancing Ambition and Wellness: Discover how Christiane balances her leadership roles while prioritizing health and joy.The Importance of Health in Success: Understand why health impacts your ability to perform at your best in business and life.Finding Your Superpower: Explore how to uncover and leverage your unique strengths for personal and professional success.
Dr. Christiane Schroeter is a passionate Business & Wellness Coach with a distinctive European flair.
She focuses on helping women elevate their health and confidence, empowering them to excel in life and business.With a Ph.D. in Health Economics, she teaches Marketing, Innovation, and Entrepreneurship at a leading U.S. university, using insights from her book How to Master Your Goals. Her work has earned her numerous awards, and she connects deeply with her students.
As the host of the Happy Healthy Hustle Podcast, ranked in the top 1%, and through her popular Instagram and YouTube platforms, Christiane shares practical advice on achieving wellness without being overwhelmed, inspiring her community with a motivating "Let's do it!" attitude.
Hello Happy Nest, https://hellohappynest.com/
Podcast: https://hellohappynest.com/podcast/
Instagram: https://www.instagram.com/hello.happy.nest/
YouTube: https://www.youtube.com/@hellohappynest
Facebook: https://www.facebook.com/HelloHappyNest
LinkedIn: https://www.linkedin.com/in/christianeschroeter/
TikTok https://www.tiktok.com/@hello.happy.nest
Amazon book: https://amzn.to/4dVvAsA
FOLLOW MARISA ON LINKEDIN☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/
Join the Podcast Community! https://marisashadrick.com/listen🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Like many of you, I've had my share of questions about effective email marketing strategies to drive growth and sales.
I needed to figure out what to write, how often to send emails, when to promote, and whether to link to a blog post or keep everything in the email.
Little did I know, the cadence and type of content I'd send would become crystal clear over time, but a few tips never hurt.
In this week's podcast episode, I talk with Kathy Farah, a ConvertKit email strategist who brings valuable insights into the conversation.
Together, we unpacked the intricacies of email marketing—specifically, how to turn those often-daunting email sequences into your greatest business asset.
Here's What You'll Discover in This Podcast Episode:
✅ Why Email Lists Matter: Learn why your email list is your most valuable asset and how it directly impacts your sales potential.
✅ The Must-Have Tools for Email Success: Discover what you truly need for email marketing and what you can skip.
✅ Crafting a Winning Welcome Series: Get step-by-step tips for creating a welcome sequence that builds trust and engagement.
✅ Webinar & Promotional Campaign Tips: Learn how to maximize webinar registrations and show-up rates with a structured email promotional series.
✅ Practical Tips for List Reengagement: Learn effective reengagement strategies to breathe life back into inactive subscribers.
Email marketing can feel like a heavy task, so start simple—focus on one topic per email, use a clear call to action, and consistently communicate with your list. This simple action can lead you to profitability without overwhelming you or your community.
For Full Show Notes, Visit: https://marisashadrick.com/podcast-show/🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Understanding your audience is at the heart of successful marketing and the product creation.
Why?
Because it's always a moving target, your customer's needs and behaviors change over time.
In this episode, we'll unpack audience awareness and explore why you must consider their experience level for effective marketing.
This awareness will help you tweak your content, products, or services to meet your audience exactly where they are.
Here's What You'll Discover in This Podcast Episode:
✅ The 4 Stages of Awareness: Learn about the "OPEN" acronym and how it helps you identify your audience's stage in the buyer journey.
✅ Experience Levels Explained: Discover why you need to know if your audience is in an introductory, development, or established stage before investing time in your marketing.
✅ Create Targeted Content: Create strategic content for lead generation. Swipe some ideas from this episode.
✅ Product Alignment: Understand why aligning your products and services with your target's awareness and experience will improve your marketing.
If you enjoyed this episode, please be sure to rate and review it!🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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If you're a solopreneur, you've probably dabbled with AI, so here's a how-to AI prompt Guide for content creators.
AI is transforming how content creators work, offering incredible time-saving benefits.
However, for many, basic AI prompts remain a mystery.
If you're starting with AI and want to boost your results, this episode is for you.
Discover how to communicate effectively with AI tools and maximize your output.
Here's What You'll Discover in This Podcast Episode!
Why crafting effective prompts is the foundation for AI success.How to guide AI tools like ChatGPT with intentional and specific instructions for better results.Practical steps to customize AI output to reflect your brand voice and business goals.How AI can help solopreneurs and content creators reclaim valuable time and increase productivity.How to structure AI conversations to avoid common pitfalls and generic output.Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos.
Why? Without preparation, it's easy to ramble and lose your audience's attention.
Fortunately, mastering video script copywriting isn't difficult. It's a simple yet intentional process that ensures your short-form videos grab attention and effectively deliver your message.
In this episode, I'll share a step-by-step process for implementing copywriting tips for 60-second videos to create impactful, engaging content.Discover how video script copywriting can transform your videos, whether you are new to video or developing your skills.
Here's What You'll Discover in This Podcast Episode!
Why video script copywriting is crucial for creating tight, concise, and engaging short-form videos.How to structure a 60-second video using copywriting techniques that grab attention and deliver value.Practical tools to help you create professional quality videos that stand out and engage.How to repurpose long-form content into bite-sized videos.Discover where you can use short-form videos effectively in your marketing strategy.🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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As content creators, we face the ever-growing challenge of staying top of mind with our audiences, and the AI evolution is dramatically impacting how we create content.
AI has introduced endless possibilities, reshaping how we create, share, and optimize content. However, with these advancements come concerns about authenticity, authorship, and transparency, to name a few.
What if you could streamline your content creation process, save time, and still deliver high-quality, authentic content that resonates deeply with your audience?
The good news is there's a way to coexist with AI while staying true to your unique voice and mission.
Here's What You'll Discover in This Podcast Episode!
Uncover AI's surprising history and journey from a simple chatbot to today's sophisticated tools.Learn practical tips on ethically incorporating AI into your content creation process without losing your unique voice.Explore the benefits of AI in your workflow, from ideation to repurposing content.Understand the potential pitfalls of AI, including privacy concerns and content ownership, and how to navigate them effectively.Discover how to maintain the integrity of your content while leveraging AI to improve your productivity.
Don't miss this episode!Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Remote work and lifestyle choices have redefined our living spaces, revolutionizing relocation services.
As economic shifts drive people away from high-cost cities, service professionals and consumers face new challenges and opportunities.
In this episode, you'll hear how Zack Cockfield's innovative company, Newtomedia, transforms relocation services for individuals and businesses.
How Zack transitioned from financial planning to founding Newtomedia.The unique success fee model that sets Newtomedia apart.How Newtomedia helps service professionals connect with their audience.The challenges and triumphs of launching a content creation company.Insights into the future of marketing for service professionals.
Here's What You'll Discover in This Podcast Episode!
About Zack CockfieldZack Cockfield is a visionary entrepreneur who transitioned from a 25-year career in financial planning to create Newtomedia, a marketing and content creation company.
Newtomedia stands out by offering a distinctive fee model, ensuring its success is directly tied to its client's success and transforming relocation services.
Zack is passionate about helping service professionals with innovative marketing strategies that drive results.
Website: NewtomediaPhone: +678 532 7372Email: [email protected]: Zack Cockfield
Your Next Step: Contact Zack Cockfield🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Starting or scaling your business involves countless moving parts, but you can grow your online business without burnout.
When you discover you're busy but not productive, frustration and procrastination can kick in, causing you to feel extremely discouraged.
Some even question the vision and excitement they felt at the beginning of their entrepreneurial journey.
In this week's podcast episode, I share the techniques and affirmations that have transformed how I manage my workload and mental well-being.
I'll share practical advice to stay focused, flexible, and productive as you continue your entrepreneurial journey.
Here's What You'll Discover in This Podcast Episode!
Understanding the science behind brain pathways and how they govern our reality. Overcoming fear and embracing change as a business owner.Implementing realistic goals and progress tracking.Building resilience and confidence through positive affirmations.Creating a supportive community to amplify personal and professional growth.Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Imagine if your homepage could capture attention and convert visitors into loyal clients.
Discover how an updated website boosts your search engine ranking, enhances user experience, and brings more leads into your funnel.
In today's episode, ConvertKit Strategist Kathy Farah joins me to discuss the art of crafting a website homepage.
Whether you're a coach, service provider, or course creator looking to fine-tune your digital strategies, stay tuned for an episode packed with practical advice and expert insights.
In This Podcast Episode, You'll Discover
The undeniable importance of a crystal-clear homepage copy Simple steps to craft compelling website copy that builds your email list Mastering the art of persuasive copy for authentic connections through lead magnets Achieving organic reach with SEO-friendly website copy Harnessing the power of testimonials in your website copy to boost credibility
About Kathy Farah Consulting L L CConvertKit Email Strategist
As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.Connect with Kathy:
Website: https://www.kathyfarah.com/
LinkedIn: https://www.linkedin.com/in/kathyfarah/
Email: [email protected]🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Welcome to a special episode of the Amplify Your Authority podcast, where you'll be challenged to overcome the limitations of shortsighted goals.
It's a celebration of my 100th episode with an inspiring deep dive into the power of dreaming big and overcoming the obstacles that stand in our way.
Join me as I share my journey of pivoting during the pandemic, embracing uncertainty, and discovering the profound growth that comes when we surrender control.
Why vision is crucial for long-term success and how it guides your decisions and goals.How this mantra "It's not can't, but how" can protect your mindset.Why embracing uncertainty can lead to new opportunities and profound growth.The importance of building and nurturing relationships for sustained success.How faith and positivity can influence your decision-making and sustain you through challenges.
Here's What You'll Discover in This Podcast Episode!Whether you're an entrepreneur, coach, service provider, or course creator, this episode provides valuable insights to help you achieve your biggest dreams.
Visit https://marisashadrick.com/podcast-show/ for show notes and resource links.🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Are you hesitant to launch your podcast because the process seems overwhelming? This episode will give you the confidence to take the plunge.
Podcasting is a powerful tool for content creation and community building.
Whether you're planning to start your own podcast or become a guest on others, understanding the process and utilizing the right tools can make all the difference.I'm excited to share some podcasting tips, especially since this is episode 99! With one more to go before I hit the 100th episode milestone, I want to reflect on my journey and help you simplify your podcasting process.
In This Podcast Episode, You'll Discover
Clarify your podcast goal, be it for branding, community growth, or monetization 🎯Choose the right podcast category and subcategory to reach your dream audience 📈Decide on your podcast format: monologue, cohost, or guest interviews 🎙️Steps to planning, recording, and launching your podcast 🚀Pro tips on podcast artwork, microphone selection, and how to be camera-ready for video version 📸This is one of the most actionable episodes I've shared to boost your podcasting game, and it's waiting for you wherever you listen to your podcasts. 👇
Remember, it's not just about creating content—it's about building relationships and providing value.
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Imagine a day where every minute is meaningful—not just towards your professional achievements but also your personal life. You can boost productivity through the power of habits.
My guest, Marla Regan, is a certified productivity strategist who understands the art of self-management.
From the importance of starting your day with high energy to creating evening rituals that prepare you for a restful night, Marla's wealth of knowledge will help you rethink your routines.
You'll discover practical tips on setting boundaries, communicating effectively with family and colleagues, and managing unexpected interruptions.
In This Podcast Episode, You'll Discover
How to stay productive at work while remaining fully present at home.Practical tips for streamlining tasks and minimizing stress.The importance of establishing routines and systems for efficiency.Ways to identify and modify habits that may be holding you back.Strategies for setting clear boundaries to maintain work-life balance.
Whether you're an entrepreneur, a busy parent, or someone who wants to make the most of every minute, Marla's strategies can help you achieve a balanced and fulfilling life.🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Growing your email list is crucial for generating new leads, but you'll need these copywriting tips to make a free offer irresistible.
If you've ever struggled to make your freebies work harder for your list-building efforts, this episode packs powerful insights and practical tips to elevate your strategy.
In this episode, I'm joined by the incredible Kathy Farah, a seasoned Convert Kit email strategist, to dive into the art and science of creating irresistible lead magnets.
IN THIS EPISODE YOU'LL DISCOVER
✅ The common misconceptions about free offers and why "free" isn't enough to guarantee engagement.
✅ Essential strategies for creating freebies that attract, convert, and retain subscribers.
✅ How to apply rigorous testing and iteration to refine your lead magnets effectively.
✅ Insights into the psychological triggers that make offers truly irresistible.
✅ A live critique of Laura Magnum Broome's lead magnet, providing actionable takeaways for any marketer.
Whether you're a coach, service provider, or course creator, this episode is packed with insights that can transform your approach to building an email list and engaging your audience.🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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If you're online, you've noticed the ebb and flow of the market, which has helped us develop the muscles to adapt and thrive as a coach.
Many companies have survived and thrived when faced with the need to pivot. They've reinvented their strategies, exploring new avenues to connect with their prospects and clients. Their resilience is a testament to the power of adaptability.
But even the most successful people wonder if they have what it takes to succeed. How can you overcome these crippling thoughts?
In this podcast episode, I share the strategies and mindsets I've discovered to navigate the ever-evolving online world.
Whether you're a seasoned entrepreneur or a new online entrepreneur, you'll find insights and inspiration to level up your entrepreneurial game.
In This Podcast Episode, You'll Discover
The Importance of Innovation and Testing:Embrace innovation to keep up with the rapidly changing business landscape.Testing is a crucial component for discovering new strategies and improving existing ones.Examples of how businesses adapted during the pandemic by innovating and testing new methods.Acquiring Wisdom and Insights:The difference between acquiring information and gaining wisdom or insights.The value of learning from others' experiences to streamline efforts and make informed decisions.Importance of feedback and mentorship in business growth.Cultivating a Healthy Mindset:The necessity of having a growth mindset and being open to change.Overcoming fear and taking courageous steps to move forward.Techniques for maintaining a healthy mindset, such as journaling and reflection.🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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If you want to grow your email list, learning how to create high-converting opt-in pages is essential.
Capturing the attention of a cold audience and transforming them into dedicated subscribers is no small feat for any solopreneur. Yet, you can seamlessly draw them into your ecosystem with a high-converting lead magnet.
In this episode, we're unpacking the strategy behind creating a killer lead magnet—from defining its purpose and conducting crucial prework to crafting compelling copy and effectively promoting it.
In This Podcast Episode, You'll Discover
The Crucial Role of Prework: Before you start designing a visually appealing lead magnet, it's essential to understand why non-sexy prework is the foundation of its success. Why ChatGPT Can't Create Your Copy: Learn why great copywriting is the backbone of a successful lead magnet. Promotion Strategies: Discover ten low-cost strategies to keep your freebies in front of your audience. Audience Alignment: Understand why many lead magnets fail and how to ensure your offer meets your audience's needs and pain points.Measuring and Optimizing: Learn how to diagnose underperformance. I'll discuss three reasons lead magnets don't convert and provide actionable solutions to address these issues.
Your email list is your greatest asset, and it begins with your lead magnet.🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Copywriting is not just about listing what your product can do; it's about understanding your audience's deepest needs and desires and weaving a narrative that speaks directly to them.
Copywriting Secrets Openly Shared: Explore the nuances of effective copywriting and learn why it's more than crafting sentences; it's about understanding your avatar's internal struggle. Features vs. Benefits Decoded: Discover the fundamental differences between features and benefits and why recognizing these differences is critical for successful copywriting.Emotional Connection through Benefits: Learn how benefits directly appeal to your audience's emotions, transforming mere interest into genuine desire and action. Tangible vs. Emotional Appeal: Discover how features provide straightforward facts about your products while benefits sell the dream and the transformation.Critique in Action: Witness a live critique of a quiz landing page with actionable recommendations to boost its effectiveness and appeal.
Focusing on benefits gives every word you write the power to attract attention and transform interest into action.
In this podcast episode, ConvertKit email strategist Kathy Farah joins me to discuss the differences between features and benefits in copy.
Tune in and discover how to captivate your audience by transforming technical descriptions into compelling buying reasons.
In This Podcast Episode, You'll Discover:Remember, every effort you put into understanding and connecting with your audience brings you one step closer to profit-boosting success.
About Kathy Farah, ConvertKit Email Strategist
In 2021, Kathy Farah found herself divorced after 14 years.
Although this was a devastating season, she pushed herself to take control of her life and start her own online business.
As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.Connect with Kathy:
Website: https://www.kathyfarah.com/
LinkedIn: https://www.linkedin.com/in/kathyfarah/
Email: [email protected]🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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Implement Simple AI Content Creation Tips to Boost Productivity!
We've all been there – staring at a blank screen and wondering how you'll find inspiration to write another piece of engaging content.Even as a certified copywriter, I've experienced copy constipation, and it's not fun.
I can't wait to share some unconventional content creation strategies that can help you break away from the norms and inject new life into your content.
When applied, these strategies can make your content more engaging and make the content creation process more enjoyable and effective.
In This Podcast Episode, You'll Discover
Why ditching your content calendar could breathe new life into your strategyThe power of spontaneity and how it can make your posts stand outHow to embrace Controversy to make your content more engagingThe secret to writing longer content that captivates your readersTips on leveraging keywords like a pro without losing your sanity
Discover How to Use AI to Supercharge Your Content Creation ProcessWhether you're wrestling with what to create, questioning the value of your content, or overwhelmed by the need to generate fresh ideas regularly, this episode promises a breath of fresh air with simplified, effective strategies.
You're just one click away from making your content creation less of a chore and more of an exciting adventure.
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
How did you find me? What do you do for a living? What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.
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