Afleveringen
-
Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.
Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-
PATREON
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FACEBOOK GROUP
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EMAIL
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--
TIMELINE
00:00 MysterE... Part 2!
00:13 The Psychology of Overconfidence in Beer Tasting
01:09 The Concept of Just Noticeable Difference
02:41 The Influence of Price and Scarcity on Consumer Choice
05:36 The Nightclub Effect: Exclusivity in Beer Culture
07:03 The Evolution of Brand Loyalty in the Beer Industry
08:35 Parallels Between Beer and Music
09:07 Reflecting on the Fest Beer Experience
09:35 The Digital Age VS Real-Life Experiences
11:05 The Magic of Contextual Experiences
13:24 Psychological Insights for Beer Marketing
15:55 Building a Community-Centric Brew Pub at McFleshman's
18:06 Innovative Design and Psychology in Action: The Lemming Effect
19:34 The Stairs Were Gary's Idea
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Eric Eastman joins Gary and Bobby for a rowdy round of psychology and beer. Find out why you're just like Pavlov's dogs, why beer tastes different depending on what bar you're in, and much more.
Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-
PATREON
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FACEBOOK GROUP
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EMAIL
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--
TIMELINE
00:00 Introducing MysterE's Mysteries: Eric Eastman!
01:07 Psychology of Beer: Mere Exposure Effect
03:28 Regional Beer Preferences and Familiarity
06:36 Explorers vs. Traditionalists in Beer Choices
07:43 Generational Differences in Beer Consumption
09:33 The Influence of Social Circles on Beer Choices
10:23 The Role of Bartenders in Shaping Beer Experiences
11:03 Psychological Phenomena and Beer Perception
11:43 The Bachelor Effect: Emotional Ties to Beer
15:25 Associative Learning and Beer Enjoyment
18:33 The Science Behind Beer and Food Consumption
19:52 Designing the Perfect Beer Experience
21:12 Conclusion and Next Steps
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Zijn er afleveringen die ontbreken?
-
Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman delve into of sour beers, exploring their history, production, and distinct flavor profiles.
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--
TIMELINE
00:00 Introduction to the Episode
00:18 The Fascination with Sour Beers
01:00 A Fancy Sour Beer Experience
03:48 Understanding the Science Behind Sour Beers
08:19 Blending Sours: A Gueuze
09:23 Exploring Belgian and German Sour Traditions
12:17 The 10 Paces Sour Series (Gary's Go To)
15:53 Breaking Into Food Markets: Hot sauce, mustards, etc.
24:07 Conclusion and Farewell
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.
PATREON
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--
TIMELINE
00:00 Science is Physics or Stamp Collecting
00:28 Exploring the Taxonomy of Alcohol
01:19 The Creation of a New Beer
02:34 Designing and Naming Challenges
05:06 Marketing and Branding Strategies for New Beers
17:29 The Story Behind 547 and Toronado
20:26 The Future Family of 547
22:20 Conclusion and Farewell
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
What the heck is decoction? Something Gary Arndt doesn't know! Bobby and Allison Fleshman finally teach Gary something new about this old school reduction process.
PATREON
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--
TIMELINE
00:00 A Thing of Witches?
00:14 What is Decoction?
01:39 Historical Context of Decoction
03:41 Defining Decoction: The Oatmeal Example
06:26 Decoction in Modern Brewing
10:01 The Maillard Reaction
11:36 Practical Examples and Benefits in Brewing
16:49 Challenges and Brewer Perspectives
21:59 Is decoction worth it for business?
27:50 Conclusion and Outro
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Let's ditch Gary and talk about pumpkins! Bobby Fleshman and Allison McCoy-Fleshman discuss the chaos of brewing beer during harvest time. Sometimes you have to drop everything to get 250 gallons of apple cider. Sometimes you reveal this year's pumpkin special. It happens.
PATREON
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EMAIL
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--
TIMELINE
00:00 Where's Gary?
00:43 Seasonal Changes and Oktoberfest
02:18 Apple Cider Production
07:15 Cherry Cider and Gluten-Free Options
18:35 Pumpkin Beer: Spice vs. Real Pumpkin
24:22 Harvesting Hops and Conclusion
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Just put it in a bucket and let it sit right? No so much. Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the intricacies of barrel aging beer, exploring the unique flavors and complexities it brings. They also discuss the technical and economic challenges of creating such distinctive brews .
PATREON
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--
TIMELINE
00:00 Introduction and Welcome
00:56 What is Barrel-Aged Beer?
01:23 The Barrel Broker and Barrel Types
03:12 Barrel Preparation and Aging Process
08:38 Sour Beers and Wine Barrels
18:06 The Economics and Challenges of Barrel Aging
22:02 Special Beers and Accidental Discoveries
23:39 Conclusion and Farewell
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Gary Arndt, and Allison McCoy-Fleshman grill Bobby Fleshman about his beer recipe creation process and developing his palate. From sensory experiences of ingredients to the art of flavor creation, they get a little nerdy.
PATREON
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--
TIMELINE
00:00 Introduction and Hosts
00:14 What Inspires Bobby's Brewing Palate?
01:11 Bobby's Brewing Journey
03:22 What are base malts?
05:45 Understanding Flavors in Brewing (esters, phenolic, skunks)
10:48 Developing a Beer Palate (eat some grain!)
18:27 The Art and Business of Fruited Beers
25:34 Could you fat wash a beer?
26:55 Conclusion and Farewell
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
We've got a new toy! Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman are back at the table and get over excited about a faucet. A fancy, new Czech side-pull beer faucet which will totally change our foam game. They discuss the technical marvels of the faucet, its origins, and its potential to revolutionize their beer offerings.
PATREON
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FACEBOOK GROUP
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EMAIL
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--
TIMELINE
00:00 Introduction
00:17 Bobby's New Toy: The Lukr Double Side-Pull Faucet
00:58 The Journey to the Side Pull
01:53 What's a side pull?
02:32 The Czech Beer Culture and Lovers of Foam
05:15 Technicalities of Pouring Beer
06:53 The Engineering Behind the Lukr Faucet
08:06 Practical Applications and Challenges
16:54 The Pursuit of the Perfect Pour
20:35 Will the fancy faucet be installed by the time you visit McFleshmans?
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Gary Arndt, Allison McCoy, and Joel Hermensen delve into the history and evolution of American brewing from the Prohibition era to the present-day craft beer movement. They note the ebb and flow of macro/micro brewing, highlighting the biggest names in both.
PATREON
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EMAIL
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--
TIMELINE
00:00 Introduction and Hosts
00:47 Prohibition and Its Aftermath
01:31 World War II and Beer Consolidation
03:10 Post-War Beer Culture
04:27 Regional Breweries and Advertising
06:16 The Rise of Craft Beer
16:29 Homebrewing Revolution
23:03 Modern Craft Beer Industry
25:43 Conclusion and Community
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Gary Arndt and Allison McCoy are joined again by the sage of suds, Joel Hermansen, to discuss the transformation of beer into lager in the United States during the 19th century. Key points include the influence of German immigrants in bringing lager yeast and culture, the roles of cities like Milwaukee and St. Louis in brewing history, the impact of innovations such as the Erie Canal and pasteurization, and the rise of the temperance movement during this period.
PATREON
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EMAIL
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--
TIMELINE
00:00 Introduction and Hosts Introduction
00:21 Overview of 19th Century Lagers
01:15 German Influence and Lager Yeast
03:30 Brewing Cities: St. Louis vs. Milwaukee
07:37 Impact of the Erie Canal
09:06 Irish Influence and Stouts
14:56 Refrigeration and Pasteurization
19:24 Industrialization of Beer
22:29 Temperance Movement and Prohibition
27:24 Down with the Patriarchy
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
The Historian of Hops, Joel Hermensen, returns to teach Gary and Allison about brewing during the early years of the United States. Were there any hops? What were the founding father's brewing? If you went into a public house, would you like the beer?
PATREON
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EMAIL
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--
TIMELINE
00:00 Introduction and Guest Introductions
00:31 The Unique History of Beer in America
03:55 Pre-Columbian Beer Practices
07:38 European Influence on American Beer
10:10 Beer in Early American Colonies
20:42 Beer and the American Revolution
27:31 Challenges of Early American Brewing
32:19 Conclusion and Final Thoughts
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Have you ever heard of Polly Pennington? The badass pHD chemist who changed refrigeration? Nicola Twilley joins Gary, Bobby, and Allison again to talk about early brewing trends in America and M.E. Pennington's story.
GRAB THE BOOK
Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite
NICOLA TWILLEY BIO
Nicola Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.
Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.
--
PATREON
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FACEBOOK GROUP
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EMAIL
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--
TIMELINE
00:00 Introduction and Welcome
00:25 The Importance of Lager in Beer Culture
03:34 Steam Beer and Refrigeration Challenges
07:45 The Evolution of Refrigeration in Brewing
11:22 Polly Pennington: The Unsung Hero of Refrigeration
18:16 What else is in the book?
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Beer is best served cold but it wasn't that way for most of human history! Nicola Twilley joins Gary, Bobby, and Allison to talk about the history of refrigeration and how brewers changed the world (of refrigeration).
GRAB THE BOOK
Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite
NICOLA TWILLEY BIO
Nicole Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.
Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.
PATREON
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FACEBOOK GROUP
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EMAIL
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--
EPISODE TIMELINE
00:00 Introducing Nicola Twilley
00:45 The History of Cold and Refrigeration
03:25 Early Innovations in Creating Cold, Ice Harvesting
05:52 The Role of Thermodynamics in Refrigeration
10:30 The Natural Ice Industry and Its Challenges
13:14 Refrigeration's Impact on Brewing
17:12 The Evolution of Beer Storage and Transportation
29:23 Conclusion, Come Back for Part 2
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
Learn from our mistakes! Gary Ardnt grills three brewery owners on their mistakes when opening a brewery. Bobby and Allison Fleshman of McFleshmans, Steve Lonsway of Stone Arch Brew Pub, and Oliver Behm of Hop Yard Ale Works reminisce on hard lessons they've learned while opening breweries and why they keep doing it, despite the challenges.
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GUEST BIOS
// Steve Lonsway //
Stonearch Brew Pub, Owner, Founder, CEO
https://www.stonearchbrewpub.com/
Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.
// Oliver Behm //
Hop Yard Ale Works, Owner, Founder, Brewer
https://hopyardaleworks.com/
Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories. Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!
--
TIMELINE
00:00 Introduction and Episode Overview
00:22 Challenges of Starting a Brewery
01:45 Learning from Mistakes
03:51 Financial Struggles and Planning
10:29 The Importance of Banking Relationships
15:48 Cost of Starting a Brewery
18:06 Personal Stories and Experiences
19:32 Why We Keep Brewing
21:11 Conclusion and Farewell
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by
-
How are local brewers making the Fox Cities a destination for brewing? Gary Arndt, Bobby Fleshman, and Allison McCoy are joined again by special guests Steve Lonsway of the Stone Arch Brewery and Oliver Behm from the Hop Yard. The discussion centers around the potential for the Fox Cities area to become a craft beer destination for more than just locals. The guests share insights on what it takes for a community to attract beer tourists, the cultural impact of breweries, and the collaboration required among local brewers to foster a vibrant beer scene.
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EMAIL
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Guest BiosSteve LonswayStonearch Brew Pub, Owner, Founder, CEO
https://www.stonearchbrewpub.com/
Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.
Oliver Behm,Hop Yard Ale Works, Owner, Founder, Brewer
https://hopyardaleworks.com/
Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.
Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!
00:00 Introduction and Guest Introduction
00:19 The Rise of Craft Beer Destinations
01:19 Fox Cities as a Craft Beer Destination
03:46 Challenges and Collaboration in the Craft Beer Industry
11:18 Promoting Appleton and Fox Cities as Beer Destinations
15:47 The Charm of Appleton's Downtown
16:20 Craft Beer and Community Growth
19:20 The Evolution of Appleton's Bar Scene
20:17 Family and Community at Breweries
23:53 The Role of Regulars in Brewery Success
25:47 Expanding Brewery Locations and Challenges
29:24 Conclusion and Podcast Wrap-Up
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by
-
Appleton is a thriving brewing community and we've brought two other local brewers to prove it: Steve Lonsway of Stone Arch Brewpub and Oliver Behm of Hop Yard Ale Works. Gary, Bobby, and Allison host a round table with the two fellow brewers to discuss how they got their start, what their specialties are, and what they give guests who ask for the closest thing to Budlight.
PATREON
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EMAIL
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Guest BiosSteve LonswayStonearch Brew Pub, Owner, Founder, CEO
https://www.stonearchbrewpub.com/
Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.
Oliver Behm,Hop Yard Ale Works, Owner, Founder, Brewer
https://hopyardaleworks.com/
Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.
Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!
Episode Timeline00:00 Introduction and Hosts
00:27 Meet the Guests: Steve and Oliver
00:52 Steve's Brewing Journey
04:57 Oliver's Brewing Journey
09:31 The Brewing Community and Competition
10:37 Craft Beer Trends and Market
12:15 Brewing Styles and Brand Identity
14:46 The Cast Conditioning Journey
15:29 The Business Side of Beer and Food
16:24 Handling Non-Craft Beer Drinkers Who Ask for Budlight
17:08 Pizza and Beer: A Perfect Match
19:26 On-Premise vs. Off-Premise Sales
22:02 Signature Beers and Brewing Stories
25:24 The Art of Recipe Tinkering
28:35 Happy Accidents in Brewing
29:06 Conclusion and Farewell
--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.
PATREON
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FACEBOOK GROUP
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EMAIL
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--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
00:00 Introduction and Hosts
00:14 The Importance of Marketing
00:40 Early Marketing Mistakes
01:30 Hiring Stephanie Harvey
05:06 Community Events and Foot Traffic
08:13 Mile of Music and Lager Fest
14:02 Live Music and Partnerships
17:12 Air Wisconsin Collaboration
21:51 Marketing Lessons Learned
23:38 Conclusion and Wrap-Up
-
What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing.
PATREON
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EMAIL
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--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
-
From securing a loan to procuring secondhand equipment from overseas, starting a brewery is a challenge. Gary Arndt, Bobby Fleshman, and Allison McCoy dive into the business and economics of brewing, showcasing their own road to opening McFleshmans.
PATREON
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EMAIL
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--
CREDITS
Hosts:
Bobby Fleshman
Allison McCoy-Fleshman
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
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