Afleveringen

  • Alison "Ali" McElroy, Founder and CEO of Kaleidoscope Growth Advisors, has spent nearly two decades helping franchise brands scale across global markets, and she's seen exactly where growth quietly turns into fragility. In this conversation, she breaks down why unit-level economics, not sales momentum, determine whether a brand survives its next stage, and why "slow to go fast" beats scaling on optimism alone. If you're leading growth through a complexity ceiling, this episode reframes what actually needs to be solid before you push further.


    What You'll Learn

    Why growth and scale aren't the same thingThe real cost of skipping foundational homeworkHow unit economics predict long-term survivalWhat "royalty self-sufficiency" actually protectsWhy culture cracks first at scaleThe mindset shared by founders who break throughWhere AI should. and shouldn't, enter your opsA framework for balancing agility with structure


    Resources Mentioned

    Kaleidoscope Growth Advisors Certified Franchise Executive (CFE) Global Franchise Magazine's 100 Influential Women in Franchising FDD (Franchise Disclosure Document) Royalty Self-Sufficiency Green in the Grain

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Chantel Soumis, Head of Marketing and Partnerships at Franchise Empire, joins host Brendon Dennewill to challenge how brands are approaching AI, customer engagement, and content strategy in 2026. With two decades of experience as a fractional CMO and franchise marketing leader, Chantel makes the case for human-first marketing, a structured listening tour approach, and a deliberate "anti-AI policy" that protects brand trust. If you lead marketing, revenue, or operations in a franchise or multi-location brand, this episode will reshape how you think about consistency, differentiation, and the real cost of getting it wrong.

    What You'll Learn

    Why your customers are your brandThe case for an anti-AI policyWhat the EOS framework reveals about marketing gapsHow listening tours shape content strategyThe hidden cost of AI-generated brand damageWorking Genius and right-seat leadershipCAC and LTV as the marketing "holy grail"

    Resources Mentioned

    EOS (Entrepreneurial Operating System)The Six Types of Working Genius by Patrick Lencioni Who Not How by Dan Sullivan HubSpot Culver's Frozen Custard Franchise Business Review (FBR) Survey Vistage

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

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  • Sally Facinelli, growth strategist and franchise advisor with nearly 30 years in the industry, joins Brendon Dennewill to challenge the instinct to scale fast and instead make the case for intentional, systems-driven growth. From leadership transitions and organizational clarity to real-time data visibility and the accelerating impact of AI on franchise operations, Sally brings a practitioner's lens to the questions most brands avoid until it's too late. If your franchise is hitting a ceiling and you can't figure out why, this conversation will tell you exactly where to look.


    What You'll Learn

    Why pausing momentum actually protects itThe leadership change most growing brands delay too longGrowth exposes problems, it doesn't create themBrand consistency requires more than standards documentsData without adoption is just expensive noiseWhy franchisee success is the real FranDev strategyAI as an efficiency multiplier, not a headcount replacementProactive vs. reactive brands: the COVID test case


    Resources

    Franchise Business Coaches (FBCs) IFA (International Franchise Association) Sally Facinelli's upcoming book – In progress, focused on franchise leadership and sustainable growth (watch for release)

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Brian Schnell, Partner and Chair of the Franchise Practice at Faegre Drinker, brings nearly four decades of franchise law, operations, and executive leadership to one of franchising's most persistent tensions: the breakdown between franchisors and franchisees. In this conversation with host Brendon Dennewill, Brian challenges the command-and-control model still used by too many brands and makes the case for a collaborative leadership philosophy rooted in trust, franchisee voice, and unit-level profitability. If you lead or advise a franchise system and want to understand what separates sustainable brands from those that stagnate, this episode is required listening.

    What You'll Learn

    Why franchisee voice matters more than franchisee voteThe first habit of highly successful franchise systemsWhen command and control actually destroys brand equityHow leadership gaps compound as systems scaleWhat most franchise disputes actually start asThe role private equity is beginning to play in franchising's futureWhy data without the human element still leads to bad decisions

    Resources Mentioned

    2026 Franchise SummitFaegre Drinker "The Five Habits of the Highly Successful Franchise System" framework developed by Brian Schnell and Bill Killian"The AI-Driven Leader" by Geoff Woods HubSpot CRM IFA (International Franchise Association)

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Casey Cease, Founder of scalingbusiness.ai, joins host Brendon Dennewill to challenge the most common mistake leaders make when scaling with AI: reaching for tactics before they have a strategy. Drawing on decades of experience across branding, publishing, franchising, and emerging technology, Casey breaks down why operational complexity, people systems, and decision-making clarity must come before any tool deployment. If your team is drowning in subscriptions they don't use, or your franchisees are calling the same repetitive questions, this episode will reframe how you think about AI, automation, and what it actually means to scale.

    What You'll Learn

    Why strategy always comes before toolsThe three components of every AI agentSystems that protect people, not just processesWhen to trust AI with a decision (and when not to)The hidden reason leaders resist necessary changeWhat separates high performers in an AI-enabled teamFranchising's "rule of threes and tens" explainedAI as rocket fuel, not a replacement

    Resources Mentioned

    scalingbusiness.aiPlanify AgencyLucid BooksStrategic Coach The E-Myth Revisited by Michael Gerber Scaling Up / Rockefeller Habits by Verne Harnish Predictable Success by Les McKeown The Five Dysfunctions of a Team by Patrick Lencioni The AI-Driven Leader by Geoff Woods Death by Meeting by Patrick Lencioni Zapier / Make / n8n ClickUp / TeamGantt

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Michael Iannuzzi, Partner and Franchise Practice Leader at Citrin Cooperman, joins host Brendon Dennewill to unpack the financial and operational fault lines that quietly derail growing franchise systems. From the tension between top-line and bottom-line incentives to the infamous "100-unit ceiling," Michael brings a practitioner's lens to unit economics, royalty self-sufficiency, and the decisions leaders delay until it's too late. If you're scaling a franchise brand and wondering when to rebuild your systems, hire your next leader, or fire yourself from your current role, this episode delivers the framework.

    What You'll LearnWhy franchisors and franchisees have competing financial interestsThe metric that signals when real growth beginsWhat the "100-unit ceiling" looks like in practiceWhen to fire yourself as a founderHow to build a tech stack from day oneWhat private equity actually looks for in a franchise systemThe rule of threes and tens in franchise growthResources MentionedIFA (International Franchise Association)Restaurant Leadership Conference Franchise and Fitness Conference (Chicago) Citrin Cooperman Franchise Practice QuickBooks / XERO FDD (Franchise Disclosure Document) Franchisee Advisory Council (FAC) The Rule of Threes and Tens - Growth framework referenced by CEO of Rakuten

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Kary Oberbrunner, Founder of Instant IP and Wall Street Journal bestselling author, joins Brendon Dennewill to challenge everything founders think they know about intellectual property. As AI accelerates IP theft across every industry, from musicians to franchise brands to solo entrepreneurs, Kary makes the case that protecting your ideas isn't a legal formality, it's a revenue strategy. If you've ever said "I don't mind if people steal my ideas," this episode will change how you run your business.


    What You'll Learn:

    Why thinking "I'm not an IP company" makes you a commodityThe shift from 17% to 90% intangible asset value in the S&P 500The offensive vs. defensive sides of IP strategyWhy using "TM" may actually invite theftHow AI is creating a new category of IP riskThe "publish, protect, promote" flywheel12 steps to becoming an IP company

    Resources Mentioned:

    Instant IP IP Toolbox"You Are an IP Company" by Kary Oberbrunner and Katie RobinoUSPTO (United States Patent and Trademark Office) Story Brand by Donald Miller Working Genius by Patrick Lencioni Strategic Coach by Dan Sullivan Suno Plaud AIMeta Glasses



    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Charles Chang, Founder of Unified Technologies Group (UTG), joins Brendon Dennewill to challenge the way most organizations think about growth, arguing that the real bottleneck is never technology, it's the absence of documented processes, operational leadership, and a culture of prevention. Drawing on his experience in healthcare IT and multi-company ownership, Charles shares how his team is already deploying AI agents to replace repetitive workflows, using a "sandbox-first" rollout approach to avoid costly mistakes. If you're a RevOps leader trying to figure out where AI actually fits in your organization, and how to move fast without creating chaos, this conversation delivers a practical, security-conscious roadmap.


    WHAT YOU'LL LEARN

    Why technology always comes last in the scaling orderThe hiring decision that separates scaling companies from stagnant onesWhat a "bookkeeper agent" looks like in a real businessHow to use Delegate and Elevate to identify AI opportunitiesThe sandbox-first rule for rolling out AI safelyWhen SMBs are actually outpacing enterprise on AI adoptionWhy visionaries need operational leaders to survive growth


    RESOURCES MENTIONED

    EOS (Entrepreneurial Operating System) Delegate and Elevate (EOS Tool) Kolbe A IndexEOS Rocks / Quarterly Meeting CadenceAI Sandbox TestingLLMs (Large Language Models)



    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Dave Sanderson, the last passenger off US Airways Flight 1549, known as the Miracle on the Hudson, brings 37 years of sales leadership and hard-earned crisis experience to a conversation with Brendon Dennewill about what it actually takes to build resilient teams and make decisions under pressure. From the ASSESS Framework and the A-to-I Affinity Model to the VCR leadership structure developed with Chad Jenkins, Dave unpacks the systems that separate leaders who hold the line from those who collapse when pressure compounds. If your organization is navigating uncertainty, low trust, or execution breakdown, this episode is the blueprint you didn't know you needed.


    What You'll Learn

    Why trust outranks competence in high-stakes hiringThe three levers for managing your mental state under pressureCaptain Sullenberger's unique ability, and what it means for your teamThe VCR Framework: Vision, Capability, ReachHow the ASSESS Framework works in real-time crisis decisionsThe A-to-I model: Access to Influence to AffinityWhy "proximity is power" is your fastest path to growth


    Resources Mentioned

    Resilience Partners Group"Moments Matter" by Dave Sanderson "Never Split the Difference" by Chris Voss "Selling in a Post-Trust World" by Larry Levine Tom Hopkins"The Five Dysfunctions of a Team" by Patrick Lencioni ASSESS framework

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Marcus Sheridan, author of They Ask You Answer, a partner at IMPACT and the co-founder of several forward-thinking tech and consulting companies, including PriceGuide, AI Trust Signals, and Question First Group, joins Brendon Dennewill to challenge why B2B companies still refuse to talk about pricing, even when the data is overwhelming. Marcus breaks down how AI-powered agents are about to reshape the buyer journey entirely, and why brands that withhold pricing information will be algorithmically penalized within 18 months. If your franchise, dealership network, or multi-location brand is watching leads slow down and ad spend climb, this episode is a direct explanation of why, and what to do about it.

    What You'll Learn

    Why $35M came from one 45-minute articleThe AI agent behavior reshaping how buyers searchWhat Google's 'Have AI Check Prices' feature signalsHow pricing estimators 3x organic leads instantlyWhen franchisors must stop asking for buy-inWhy sunk cost fallacy is killing franchise brandsThe 3% sales habit that builds immediate trust

    Resources Mentioned

    They Ask You Answer by Marcus SheridanEndless Customers by Marcus Sheridan PriceGuide.aiAI Trust SignalsQuestion First GroupMarcusSheridan.com

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Aicha Bascaro, CEO and Founder of the American Franchise Academy, joins host Brendon Dennewill to challenge the assumption that a successful single-unit operator is ready to scale. Drawing on 35+ years across Domino's, Popeyes, and Olive Garden, Aicha breaks down the four business systems every franchisee must build before adding a second location, and why skipping them creates what she calls "the hell zone." From unit economics and P&L literacy to the pod-based growth model and the CRM gap in service-based franchises, this conversation is a masterclass in operational architecture for anyone building a multi-unit enterprise.

    What You’ll Learn

    Transition from operator "doer" to visionary "leader" skills.Navigate the "Hell Zone" of multi-unit scaling successfully.Master the four critical buckets of business systems.Understand joint employer liability’s impact on franchise training.Optimize unit economics through rigorous weekly KPI dashboards.Leverage AI agents to enhance 24/7 lead management.

    Resources Mentioned

    The Franchise Fix by Aicha BascaroAmerican Franchise Academy (AFA) International Franchise Association (IFA) HubSpot CRM

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Ingrid Schneider, Founder and CEO of Stay In Your Lane and Train In Your Lane, joins Brendon Dennewill to challenge how franchise brands approach AI adoption, brand identity, and scaling past the critical 30-unit ceiling. Drawing from years of fractional C-suite work across franchise and multi-location systems, Ingrid unpacks why companies that skip education and jump straight to implementation almost always fail, and what a smarter, more human path to AI transformation actually looks like. If your franchise brand is stalled, scaling, or just starting to explore AI, this conversation reframes the entire conversation.

    What You'll Learn

    The franchise growth wall at 30 unitsMarketing problem vs. identity problemThe education-first framework for AI adoptionAI intuition as a core team skillCult brand philosophy at the local levelWriting AI policies that feel like permission slips


    Resources Mentioned

    Train In Your LaneStay In Your Lane HubSpot AI ROI CalculatorFigmaInternational Franchise Association (IFA)

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Brady Carlsen didn't set out to build one of the fastest-growing franchise brands in the country, he walked in as a customer and spotted what insiders couldn't see. As Co-Founder and COO of The Back Nine Golf, Brady shares how a deliberate "less is more" philosophy, no food, no staff, no complexity, became the engine behind 160+ locations and 300 in the pipeline. For franchise operators and RevOps leaders managing distributed networks, this episode is a masterclass in building revenue systems that scale without you in the room.


    What You'll Learn

    Why eliminating staffing costs, not adding revenue streams, was the key unlock to Back Nine Golf's franchise modelHow building proprietary software from day one gave The Back Nine Golf the automation and vendor flexibility that off-the-shelf tools couldn'tThe "Rule of 3 and 10", what breaks at each growth stage and how to anticipate it before it spreads across your networkWhy marketing asset delivery (not the product itself) became the first major operational bottleneck at scaleHow The Back Nine Golf's Brand Development Council keeps 160+ franchisees aligned without top-down mandatesThe one thing Brady would build earlier: a disciplined marketing system, and why it matters more than the product at scale

    Resources Mentioned

    The Back Nine Golf IFA (International Franchise Association)Franchise Operations Manual

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • John Francis, "Johnny Franchise", has seen franchising from every angle: franchisee, franchisor, multi-unit owner, and now strategic advisor to over 50 brands. In this conversation with Brendon Dennewill, John cuts through the AI excitement with two questions every franchisor board should be asking, and most aren't. What you'll hear isn't just about technology. It's about what actually drives performance at scale: clear leadership, franchisee trust, and the discipline to focus on what really matters. If you're building a franchise system, or helping one grow, this one's worth your time.


    What You'll Learn

    The two AI questions every board should be asking, and why most leadership teams can't answer them yetWhy growing and scaling aren't the same thing, and what breaks when you confuse the twoHow franchisee due diligence failures keep showing up as the root cause of underperformance across entire systemsWhy structured communication, not good intentions, is what keeps franchisors and franchisees aligned during rapid growthHow accountability, not strategy, is the real differentiator between high-performing and stagnant franchise organizationsWhy the best AI opportunity in franchising right now is repackaging what's already working, not building something new


    Resources Mentioned

    IFA (International Franchise Association)Multi-Unit Franchising Conference Franchise Advisory CouncilsFranchise Mastermind Advisory Board Consulting

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Rob Wormley, Founder of WG and Groundcrew Partners, joins Brendon Dennewill to expose the gap most companies never talk about, the distance between a polished positioning strategy and actual revenue execution. Whether you're running a SaaS startup or a home services franchise, the problem is the same: great frameworks gathering dust in Google Drive while pipeline stalls. Rob shares how he helps leadership teams cut through the noise, pick the right 90-day plays, and build messaging that creates urgency, not just awareness.

    What You'll Learn

    Why positioning is an operational imperative, not a marketing problem, and who should actually own itHow the strategy-to-activation gap silently kills revenue in both tech startups and franchise businessesThe inverted funnel framework Rob uses to move from brand identity → market strategy → 90-day tactical executionWhy AI-generated messaging creates a "same data, same output" commoditization trap, and the human layer that fixes itHow home service franchises can use AI phone assistants to capture revenue they're currently leaving on the tableThe messaging audit every leadership team should run this quarter before spending another dollar on campaigns

    Resources Mentioned

    WG Groundcrew PartnersChatGPT / Claude / Gemini Google Business ProfileZappos

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Ryan Gunn, Founder & Chief Education Officer of Attribution Academy, joins host Brendon Dennewill to unpack why most companies are still getting attribution wrong, and what to do about it.

    They cover the real roots of sales and marketing misalignment, why chasing MQLs can work against your goals, and how to build an attribution system that drives better decisions instead of interdepartmental conflict. Ryan also shares how AI-powered call transcripts are one of the most underutilized tools in a modern RevOps stack.

    If you're a founder, revenue leader, or marketing ops pro ready to build trust in your data and get your go-to-market teams aligned, this one's for you.

    What You’ll Learn

    Why attribution should create clarity, not competition between teamsThe shift from vanity metrics to revenue-based thinkingHow incentives quietly shape (or sabotage) alignmentThe role leadership plays in unifying go-to-market teamsWhy simple attribution often outperforms complex modelsHow AI and clean data are reshaping revenue decision-making

    Resources Mentioned

    Attribution AcademyAttribution Mastery Certification Hubsessed.io Partner Playbook Podcast HubSpot Breeze Ask Elephant Fathom

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • Steve Maule, Vice President of Global Sales at Acclaro, joins host Brendon Dennewill to explore what happens to revenue teams when growth accelerates, and why clarity and communication are the difference between scaling successfully and exposing misalignment. With over 14 years in the localization and language services industry and a track record that includes onboarding brands like Spotify, IKEA, Nvidia, and Disney, Steve brings a uniquely global lens to challenges every RevOps leader faces.

    From defining what "qualified pipeline" actually means to knowing when to add structure without killing agility, Steve shares hard-won lessons on building aligned go-to-market teams. The conversation also dives into AI's role in reshaping sales and marketing, and why the localization industry offers a compelling preview of how people's roles evolve rather than disappear.

    This episode is essential listening for RevOps professionals, sales leaders, and executives navigating growth at scale.

    What You'll Learn

    The two essential levers leaders must use to maintain team alignment and clarity as growth accelerates.How to design a structured 'go/no-go' framework for sales qualification that ensures cross-functional alignment across go-to-market teams.Recognizing and avoiding the risks of fundamentally misaligned Sales and Operations KPIs.The necessary building blocks for an organization to successfully move from simply tracking data to fully operating with it.Localization as a growth engine: understanding the difference between simple translation and driving global scale through cultural nuance.Why new technology like AI becomes 'table stakes' quickly, and where the real people's competitive advantage will lie in the near future.


    Resources Mentioned

    Acclaro LinkedIn Sales Tools

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • In this episode of RevOps Champions, Strategic Coach partner Shannon Waller shares deep insights into alignment, growth, and long-term team success. She explains why values and vision are the make-or-break factors for scaling, the difference between entrepreneurial and corporate mindsets, and how leaders can foster growth and unique ability. The conversation covers growth mindset, AI in the results economy, and her framework for self-awareness, team awareness, and business awareness.


    This is essential listening for founders and RevOps professionals aiming to build aligned, self-managing teams.

    What You’ll Learn

    Why alignment on values and vision determines whether a company scales or stallsThe critical difference between corporate and entrepreneurial mindsetsHow to spot and prevent misalignment during hiringWhy reflection, not experience alone, drives real growthShannon’s three-part framework: self-awareness, team awareness, and business awarenessA simple 5-minute communication tool to improve team alignment immediately


    Resources Mentioned

    The Team Success HandbookMultiplication by Subtraction Who Not HowMindset No Ego Working Genius Kolbe IndexEntrepreneurial Operating SystemYourTeamSuccess.com Strategic Coach



    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • In this episode of RevOps Champions, host Brendon Dennewill sits down with Rob Triggs, founder of RTR and creator of the CALM Sales Program, to share his journey and unpack what it really takes to scale revenue and build predictable, high-performing engines without chaos.

    Rob details his unconventional path, from Xerox service technician to top-performing sales leader, which fundamentally shaped his belief that selling is an act of service, not pressure, a concept he argues is universally applicable.

    This episode is a must-listen for founders, revenue leaders, and operators who want aligned teams, calmer sales motions, and scalable systems built for the future.

    What You’ll Learn

    Why empowerment is the key to scaling without slowing momentumHow misalignment shows up at growth ceilingsWhat separates data-driven companies from teams that just collect dateWhere CRM and automation implementations go wrong and how to get them rightHow AI shifts leaders from reactive reporting to predictive decision-makingWhy belief, mindset, and clarity still matter in an AI-powered organization

    Resources

    Working Genius Ceilings of ComplexityDigiMarConCALM Sales Program

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

  • In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine.

    Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption.

    What You'll Learn

    How revenue strategy and revenue systems work together to drive resultsWhy enablement is a cross-functional translation layer, not just trainingWhat it means for RevOps to move from reporting outcomes to surfacing signalsWhere AI delivers the most value when embedded in daily workflowsThe first alignment levers CROs should focus onHow to recognize when AI adoption stalls before impact shows up

    Resources Mentioned

    SeismicSatya Nadella Microsoft Dynamics 365 Salesforce AgentforceMicrosoft Copilot

    Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

    Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)

    Let's Connect

    Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com.

    Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!