Afleveringen
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Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brandâs standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.
Learn practical strategies for home service businesses to:
Build high-trust websites that convertCapture authentic customer and crew imageryUse video to future-pace homeowner expectationsReinforce culture and retention through social proofTurn internal team wins into a recruiting engine -
Discover the AI Coaching Tools Driving Explosive Growth in Home Services Sales
Join Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.
Learn how top companies are:
⢠Using AI to instantly review technician performance
⢠Coaching reps on the go with real-time insights
⢠Leveraging call analytics to close more deals
⢠Increasing average ticket sizes by talking smarter, not harderIf youâre in roofing, plumbing, or HVAC, and want to boost conversion rates, this episode is your ultimate playbook.
đŻ Subscribe for weekly strategies that grow home service leads!
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In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofingâwho shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.
Whether youâre a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randyâs incredible referral engine and how you can apply the same framework to your own business.
đ˛ Subscribe for more home service marketing content
đŹ Drop a comment if youâve had success with referrals
đ Like the video if you got value
đ Turn on notifications so you never miss a Hook Agency episode -
In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isnât just an afterthought â itâs a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction.
They cover:
⢠The biggest mistakes contractors make when offering financing
⢠Why âleading with affordabilityâ increases conversions
⢠How HVAC pros and roofers can shift from order takers to real closers
⢠Psychological pricing and website strategies that reduce abandoned leads
⢠What financing info should (and shouldnât) be on your websiteđĽ Whether youâre a roofer, HVAC pro, or home service marketer, this episode will help you turn âNoâsâ into âYesâsâ by meeting customers where theyâre at.
đ ď¸ Visit Improveitfy â https://improveitfy.com
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đ Want to create unstoppable momentum in your contracting business?
Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own âhot streaksâ by blending smart branding, consistent marketing, and strategic pivots.Learn why roofing and home service businesses canât just chase leads â they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested insights you can apply today.
đĽ Topics Covered:
⢠How to balance marketing experiments and proven strategies
⢠Why roofing companies need mascots and stronger community brands
⢠Building momentum that private equity-backed companies canât replicate
⢠Crystalâs biggest marketing wins (and painful lessons)
⢠How to spot when itâs time to pivot or press harderđŻ Ready to turn your marketing into a magnet for leads? Watch now!
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What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts.
They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If youâre leading a growing roofing company or a home service brandâthis episode delivers honest, actionable insights on building lasting impact.
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Getting Google reviews isnât just about askingâit's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews.
Discover actionable tips to:
- Develop scalable review-generating systems to enhance customer feedback.
- Implement contests and creative incentives, including unique prizes like samurai swords and cruises.
- Utilize tools such as Liftify to streamline the review collection process.
- Steer clear of common reputation-damaging mistakes made by contractors.If you're in the home services space and want to dominate local search, donât miss this one.
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Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retargeting to stay top of mind, and apply intent-based targeting to attract high-ticket leads. Whether you're brand new to YouTube ads or ready to scale, this episode is packed with strategies to skyrocket your results.
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What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers.
Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why âWe Fix Roofsâ works, how to market for referrals, and why repetition beats reach.
This is one of the most tactical, inspiring episodes yet for roofing business owners and home service pros looking to grow smarterânot just bigger.
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On this episode of the Hook Better Leads Podcast, weâre joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.
We talk memes, marketing risks, and what makes people actually connect with your content.
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Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand.
Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and turning social media into a revenue stream.
đĽ Key Topics Covered:
â The power of video marketing for roofers
â How to create content that gets views AND sales
â Why engagement matters more than views
â Using neighborhood-focused Facebook Ads
â The secret to getting brand deals as a roofer -
Subscribe to our page for more home services content / resources.
Book a call with us: https://calendly.com/brynnwilson/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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Samantha, a.k.a. RooferGirl, joined me to talk about her journey in the roofing industry, building a personal brand on social media, and navigating sponsorships. She shares her experiences as a female roofer, tips for content creators in the trades, and insights on working with brands like PrimeGrip. If you're in the trades, a roofing professional, or a creator looking to grow your presence, this episode is packed with first hand accounts of a creators journey.
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Learn more about Ben Tiger at; https://www.therooftiger.comSubscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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Are your systems and processes helping or hindering your growth? In this video, we explore how refining workflows, automating tasks, and optimizing efficiency can drive sustainable success. Whether you're managing a business, leading a team, or improving personal productivity, mastering systems and processes is key to scaling and achieving long-term goals.
Subscribe to our page for more home services content / resources.Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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Curious about how a digital-only roofing sales process works? In this video, we break down the step-by-step journey from initial contact to final contract without ever needing an in-person visit!
Learn more about Kody Landals at; https://www.reimagineroofing.com/
Subscribe to our page for more home services content / resources.Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success.
đš Plus, we dive into the 4 Levels of Competencyâa game-changing concept that explains how people develop skills and master their craft, from unconscious incompetence to unconscious competence. Whether youâre in sales, marketing, or any profession, this framework will help you level up!
Learn more about Aaron Santos at; https://roofcoach.net
Subscribe to our page for more home services content / resources.Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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In this episode, we dive into the fascinating journey of rebranding a roofing company and expanding its reach into the retail sector. We explore the challenges and successes of refreshing an established brand, creating a new identity, and leveraging marketing strategies to stand out in a competitive industry. Plus, we discuss the exciting venture of pushing into the retail space, exploring the opportunities and hurdles that come with diversifying the business. If you're interested in business growth, branding, and the strategies behind entering new markets.
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigoratedYard Sign Playbook: https://www.dopemarketing.com/yard-sign-playbook
DOPE: https://www.dopemarketing.com/Dave Carroll from DOPE Marketing sat down to discuss wellness and overcoming challenges, not only as a business leader, but as a human. We talk about routines and exercise, masterminds to learn from your peers, how to overcome obstacles in your life, and more. Dave speaks on setting small and attainable goals to help you achieve your bigger goals and I think that is a big takeaway that could help a lot of people. We hope this episode helps: whether you have some specific takeaways for your personal/mental health, or maybe you just feel heard that you're not alone in the challenges you face.
Here's to 2025 being an amazing year for all of us, cheers!
0:00 - Intro2:14 - Daveâs Wellness Strategies
9:51 - Workout / Sleep
13:24 - Work Life Balance as Entrepreneurs
18:32 - 75 Hard & EOS
20:21 - Masterminds & Adventures
37:10 - Tech & Distractions
40:09 - Attention Economy For Home Service Businesses
47:50 - Yard Sign Talk
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In this inspiring episode, we sit down with the team from Black & White Roofing to uncover how theyâve built a thriving business without a traditional sales team. Using bold guerilla marketing tactics and a customer-first approach, theyâve redefined what success looks like in the roofing industry.
Learn More about Black & White Roofing at; https://blackandwhiteroof.com/
Subscribe to our page for more home services content / resources.Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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