Afleveringen

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    3 cold calling tips you'll learn in this episode for 2024:

    Understanding the purpose of outbound, and cold calling is crucial How to get prospects talking on cold calls with his 4-part framework for successful cold calls How to build credibility and authority with cold calling in 2024

    ----

    Join me in this episode as we unpack Belal Batrawy's playbook about cold calling.

    Belal is the Founder of ⁠LearnToSell.io⁠ and the Creator of ☠️ Death to Fluff.

    Belal's results:

    Personally closed 15m+ in sales through cold calling Top1 FM LinkedIn Sales Star Salesforce Top Sales Influencer

    Connect with Belal on LinkedIn:

    ⁠https://www.linkedin.com/in/belbatrawy⁠

    Join Belal newsletter: ☠️ Death to Fluff

    ⁠https://deathtofluff.substack.com⁠

    Cold Call Worksheet:

    ⁠https://www.linkedin.com/posts/belbatrawy_mic-drop-cold-call-worksheet-learntosellio-activity-7104176020257181696-ACM0 ⁠

    ---

    📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (00:00) The Cold Calling Expert

    (01:12) Understanding the Purpose of Outbound

    (02:07) The Value of Disqualification in Outbound

    (03:05) The Mic Drop Method: Four Parts of a Successful Cold Call

    (05:27) Using the Mic Drop Method to Get Buyers Talking

    (06:25) The Four P's of the Mic Drop Method

    (08:12) Permission-Based Openers

    (08:41) Transitioning to the Problem Statement

    (09:40) Finding the Right Problem Statement

    (10:39) Provoke: Getting the Buyer Talking

    (13:31) Using Competitors to Provoke Conversation

    (15:27) Being Informed and Curious in the Conversation

    (16:53) Passing the Mic to the Buyer and Leaning Back

    (21:46) Making Progress and Lowering Expectations

    (23:38) The Power of Self-Sourcing Pipeline

    (24:35) The Importance of Self-Diagnosis in Cold Calling

    (27:29) Avoiding the Pain Menu

    (30:50) Improving Through Self-Diagnosis

    Get full access to Outbound Kitchen at

    ⁠outboundkitchen.substack.com/subscribe

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    3 things you'll learn from the playbook of a top cold caller in 2024

    How to meet your prospects in the buyer's pyramid Sam's favorite cold-calling opener How to engage prospects and encourage them to ask questions.

    Join me in this episode: Sam shares his cold calling playbook and discusses his approach to cold calling as a top performer.

    Sam Byassee was a cold caller at Apex Revenue and is now an Account Executive at TitanX (formerly Phone Ready Leads®).

    In the past 6 months at Apex Revenue, Sam:

    100% 1:1 convos over the phone Booked 200 Meetings 870 Activated Leads: The prospect requested more info and a follow-up 3,200 completed Conversations: confirm the right person, get through a pitch, and place the prospect into the proper bucket

    Connect with Sam on LinkedIn:

    ⁠https://www.linkedin.com/in/sam-byassee-72b009152/⁠

    ---

    📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    --

    Chapters

    (00:00) Cold Caller

    (01:24) Learning from Apex Revenue

    (03:43) Detaching from the Outcome

    (06:07) Segmenting the List

    (08:05) Account Segmentation

    (09:58) The Role of Apex Revenue

    (13:46) The Cold Calling Opener

    (15:39) Dissecting a Cold Call

    (21:20) Engaging Familiar Prospects

    (21:49) Building Genuine Interest

    (22:16) Adapting to Engage the Prospect

    (23:14) Skipping Parts of the Script

    (24:09) Handling Objections

    (24:39) Tracking Call Dispositions

    (25:06) Updating Call Results

    (25:36) Follow-up Strategies

    (26:04) Common Objections

    (26:28) Understanding the Prospect's Needs

    (27:27) Keeping the Prospect Talking

    (27:55) Boosting the Prospect's Confidence

    (28:52) Listening to Calls for Improvement

    (29:21) Flipping 'Not Interested' to 'Not Now'

    (30:19) Tracking Conversations and Activated Leads

    (31:17) The Four I's: Info, Intrigue, Intent, Interest

    (32:14) Improving the 'Not Interested' Metric

    (32:43) Asking Better Questions

    (33:10) Working on Openers and Delivery

    (34:06) Listening to Calls for Breakdowns

    (35:34) Understanding the Prospect's Needs

    (37:29) Avoiding Pitch Slapping and Feature Dumping

    (39:21) Trusting the Prospect's Timing

    (40:19) Focusing on Problems, Not Features

    Get full access to Outbound Kitchen at

    ⁠outboundkitchen.substack.com/subscribe

  • Zijn er afleveringen die ontbreken?

    Klik hier om de feed te vernieuwen.

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    3 cold calling tips you'll learn in this episode for 2024:

    How to prep your cold calling sessions The Anatomy of a Great Cold Call How to measure your cold calling success

    ----

    Join me in this episode as we dive into Sheriff Shahen's lessons and insights on cold calling.

    Sheriff has recently been promoted to an Account Executive (AE) role at Deel, previously serving as an Enterprise SDR.

    Sheriff's achievements include:

    Making 100,000 cold calls throughout his career Generating $3.5 million in pipeline at Deel in 2023 Q4 highlights: Achieving 113% of the SQO target and closing $140,000 in ARR

    Connect with Sheriff on LinkedIn:

    ⁠⁠https://www.linkedin.com/in/sheriff-shahen-384930164/⁠

    ---

    📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (00:00) Enterprise SDR

    (01:27) Early Days of Cold Calling

    (05:41) Transition to Enterprise Sales

    (09:01) Anatomy of a Successful Cold Call

    (15:41) Researching and Targeting Enterprise Accounts

    (19:01) Handling Common Objections

    (20:29) Competitor Differentiation

    (22:19) Measuring Call Call Success

    (24:07) Managing Fear and Anxiety

    (27:55) Common Mistakes in Cold Calling

    Get full access to Outbound Kitchen at

    ⁠outboundkitchen.substack.com/subscribe

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ----

    Download his Sheet: Account Tracking and Opp Tracking⁠

    3 things you'll learn in this episode:

    How to Deep Dive into Each Target Account, Including Researching Competitors and Differentiators How to Personalize Outreach by Adding Human-Level and Business-Level Personalization How to Build Strong Relationships with Account Executives (AEs)

    Join me in this episode as we unpack Austin Jouett's playbook about Account-Based Prospecting.

    Austin is a former Senior Enterprise Sales Development Representative (NAM region) at Intentify Demand

    Austin's results:

    $2.8 million in generated revenue in less than two years. 2022 YTD attainment was 120% and YTD 2023 was 105% overall at Demandbase combined with Intentify Demand Top 30 under 30 Global SDR for 2023

    Connect with Austin on LinkedIn:

    ⁠https://www.linkedin.com/in/austinjouett/⁠

    ⁠Subscribe to his ⁠DnA Prospecting Newsletter⁠

    ---

    📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (00:00) Enterprise BDR

    (02:12) Approaching Account-Based Prospecting

    (03:31) Targeting Enterprise Companies

    (04:01) Deep Dive into Accounts

    (05:28) Finding Competitor Information

    (06:55) Using ChadGPT for Personalization

    (08:18) Human-Level Prospecting

    (13:13) Account Alignment with AEs

    (14:39) Opportunity Tracking Template

    (28:34) Being Curious and Genuine

    (39:14) Common Mistakes in Account-Based Prospecting

    (40:11) Advice for New SDRs

    (41:09) Treating People with Respect

    Get full access to Outbound Kitchen at

    ⁠outboundkitchen.substack.com/subscribe

  • 📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency:

    What to include in your prospecting videos What to say in your video When to send a video

    ----

    ⁠Here's one example of a video that Kayla uses, and you can start using now.⁠

    ----

    Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn.

    Kayla Cytron-Thaler is a Partner Development Manager at Drata.

    Kayla's notable achievements on her journey include:

    Sending more than 5,000 prospecting videos Now sends around 200 per month at Drata

    Connect with Kayla on LinkedIn:

    ⁠https://www.linkedin.com/in/kayla-/⁠

    ---

    📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (00:00) Introduction and Background

    (00:58) Starting with Video Prospecting

    (01:53) Progression to Personalized Videos

    (03:20) Using LinkedIn for Video Prospecting

    (04:19) LinkedIn vs. Email for Video Prospecting

    (05:45) Why Video Works

    (06:42) Creating Authentic and Personalized Videos

    (07:31) The Challenges of AI-Generated Videos

    (08:31) Using Video for Job Search

    (09:30) Routine and Process for Recording Videos

    (10:49) Researching and Personalizing Videos

    (11:44) Calling Out Frustrations and Pain Points

    (13:10) Sending Videos to Connects on LinkedIn

    (16:05) Choosing Who to Send Videos To

    (17:26) Sequencing Videos and Nurturing Prospects

    (18:24) Using GIFs in Video Prospecting

    (19:52) Balancing Video Prospecting with Other Outreach Channels

    (22:12) Framework for Recording Videos

    (24:09) Personalized Videos vs. Group Videos

    (25:00) Using GIFs on LinkedIn

    (27:18) Scaling Video Prospecting

    (28:46) Realistic Expectations and Avoiding Perfectionism

    (30:05) Common Mistakes in Video Prospecting

    (31:03) Keeping Videos Short and Focused on the Prospect

    Get full access to Outbound Kitchen at

    ⁠outboundkitchen.substack.com/subscribe

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    3 things you'll learn from a hiring manager to land an SDR role in 2024:

    What are the key skills assessed Tips on how to stand out from the crowd. And the common mistakes and how you can avoid them

    Join me in this episode as we dive into GB's strategies to get an SDR role in 2024, without sales experience, and a college degree.

    Gabrielle “GB” Blackwell is a former Sales Development Manager, Mid-market at Culture Amp

    Over the past 7 years, GB:

    Interview 700+ candidates Hired 60+ SDRs

    Connect with GB on LinkedIn:

    ⁠https://www.linkedin.com/in/gabrielleblackwell/⁠

    ---

    📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    --

    Chapters

    (00:00) Hiring Manager

    (00:58) Top Soft Skills and Hard Skills for SDR Candidates

    (03:22) Assessing Candidates with Experience and No Experience

    (07:09) Adaptability of Candidates with Experience

    (09:04) Critical and Strategic Thinking in Prospecting

    (11:28) Hiring Process at Culture Amp

    (14:40) Mock Call Assessment and Feedback

    (18:28) Importance of Full Mock Call Practice

    (19:26) Assessing Research and Business Acumen

    (23:14) Importance of Preparation and Curiosity in Asking Questions

    (26:05) Mistakes Candidates Make in the Hiring Process

    (36:36) Standing Out as a Candidate without a College Degree

    (43:46) Final Thoughts and Advice

    (44:16) Reflecting on Career Goals

    (45:36) Knowing Your Strengths and Deal Breakers

    (46:31) Selecting the Right Opportunities

    (47:25) Standing Out in Interviews

    Get full access to Outbound Kitchen at

    ⁠outboundkitchen.substack.com/subscribe

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    Chef's specials:

    ​How to attract the best SDRs (and what traits to look for) ​Spotting Future Leaders early ​Developing those leaders to drive your team forward

    Dave emphasizes looking beyond traditional qualifications to focus on intangible traits like resilience, adaptability, and communication skills. We also highlight the importance of identifying leadership potential early and providing mentorship and development opportunities. Dave suggests that SDRs should have closing experience before moving into leadership roles to gain credibility with sales teams.

    ---

    Who is Dave Wilkins?

    ​Founder of Saleswise ​Creator of the SDR Leaders of EMEA community.

    Connect with Dave:

    On LinkedIn⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/daveewilkins/ Join the SDR leaders of EMEA community: https://sdr-leader.com/ Join the SDR Leaders of USA community: https://77zb165wlcq.typeform.com/to/T6Mwa22w

    ---

    When you're ready

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Connect with me

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters:

    (00:00) Dave Wilkins and Leadership Insights

    (00:43) Unconventional Traits for SDR Success

    (03:44) Hiring Process and Scorecard System

    (06:56) Adapting to Change and Resilience

    (17:03) Future Traits and Business Acumen

    (23:06) Spotting and Developing Future Leaders

    (28:40) Understanding the Impact of Leadership

    (30:47) Challenges of Being an SDR Leader

    (33:54) Spotting and Developing Future Leaders

    (37:07) Training Programs for Leadership Development

    (40:32) Mistakes in Promoting SDR Leaders

    (46:43) AI's Role in Leadership and Sales

    (52:23) Advice for Aspiring Leaders

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    Chef's specials:

    Comp plans that keep your BDRs motivated and drive long-term success. Spiffs that fire them up and deliver short-term wins. How to present this to your CRO

    Discover the future of SDR compensation with Anastasia Chihai, Sr. Director of Sales Development at Upland. In this conversation, learn how to implement a point-based system that aligns SDR performance with revenue goals. Uncover innovative spiff strategies, master the art of motivating distributed teams, and optimize your sales development structure for maximum ROI.

    Whether you're a founder, GTM leader, or sales executive, this video is packed with actionable insights to transform your SDR team's performance in 2025 and beyond.

    ---

    📌 Grab the slides here

    ---

    Who is Anastasia Chihai?

    Sr. Director, Sales Development at Upland

    Founder, ATX SDR Leaders

    Connect with Anastasia:

    On LinkedIn⁠⁠⁠ ⁠https://www.linkedin.com/in/anastasia-chihai/

    More context about the Upland sales team:

    Markets: NA, and EMEA Segment: SMB, Mid-market, and enterprise Buyer personas: IT, Sales, Marketing, Customer Service, and Operations Industries: BPO, contact centers, Financial Services, Healthcare, Media and Publishing, Consumer Goods, and Telecommunications

    ---

    When you're ready

    ⁠⁠⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠⁠

    ---

    Connect with me

    ⁠⁠⁠⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters:

    (00:00) Introduction: SDR Compensation Plans

    (00:54) Why Revamp the Comp Plan

    (05:59) New Point-Based Comp System

    (06:38) Implementing the New Model

    (19:07) Focusing on Quality and Quantity

    (22:07 Gaining Approval from Leadership

    (30:37) Short-Term Incentives: SPIFFs

    (31:46) The Impact of Short-Term SPFs

    (32:19) Planning for December's SPIFFS

    (32:51) November's Bingo Card Success

    (33:37) December's Personalized Stickers

    (36:28) Strategies for Monthly SPIFFS

    (40:05) Lessons from Failed SPIFFs

    (42:49) The Spinning Wheel Initiative

    (50:45) Balancing Inbound and Outbound Quotas

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    Chef's specials:

    ​How to take over a BDR team and drive results

    ​​Fixing inefficiencies and leveling up performance

    ​​Earning a seat at the leadership table (and crushing board meetings)

    Discover how to transform your BDR team's performance and significantly boost their impact on revenue. In this live recording, Hugo Dessi, Global Head of BDR at Partoo, shares his strategies for optimizing outbound sales processes, enhancing cross-functional collaboration, and refining KPIs. Learn how to increase your team's efficiency, improve account management, and drive substantial growth in BDR-influenced ARR.

    Whether you're a founder, GTM leader, or sales executive, this guide to sales team optimization is packed with actionable insights to revolutionize your outbound sales strategy.

    ---

    Who is Hugo Dessi?

    Global Head of BDR, and board member at Partoo

    Connect with Hugo:

    On LinkedIn⁠⁠⁠ https://www.linkedin.com/in/hugo-dessi/

    More context about the Partoo's Sales team:

    - Markets: EMEA, Latam

    ---

    When you're ready

    ⁠⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠

    ---

    Connect with me

    ⁠⁠⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠⁠

    ---

    Chapters:

    (00:00) Hugo Dessi and Partoo's BDR Strategy

    (00:42) Hugo's Journey at Partoo

    (02:27) Initial Challenges and Audit Findings

    (05:43) Implementing Changes and Strategies

    (09:54) Focusing on Key Metrics and Team Dynamics

    (19:45) Enhancing Communication and Collaboration

    (29:09) Understanding Validation Rates and Performance Metrics

    (31:14) Impact on Pipeline and Conversion Rates

    (35:32) Standardizing Meeting Validation and Opportunity Confirmation

    (38:38) Challenges in Attribution Systems

    (41:40) Preparing for Board Meetings

    (44:37) Utilizing AI in BDR Processes

    (55:22) Improving Communication and Conversion Rates

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠ (anonymous)

    ---

    Learn how Owner.com scaled their sales team from 4 to 50 reps in 24 months while maintaining a 0.13 BDR CAC ratio through innovative outbound sales strategies.

    Kyle Norton shares:

    Why a 2:1 BDR-to-AE ratio works in SMB How to achieve $72K ARR per BDR monthly Building data-driven sales operations RevOps investment strategy for scale Machine learning for account scoring

    Perfect for founders and sales leaders looking to scale efficient outbound sales teams in 2024.

    ---

    Who is Kyle Norton?

    CRO of Owner.com

    Host of the Revenue Leadership podcast (Pavilion Podcast)

    More context about the Owner's Sales team:

    - ACV: $5.5k

    - Sales Cycle Length: 4-7 days

    - Vertical SaaS: Restaurant industry

    - Buyer personas: Restaurant owners

    - Markets: North America

    Connect with Kyle:

    On LinkedIn⁠⁠⁠: ⁠https://www.linkedin.com/in/kylecnorton Listen to his Podcast: https://www.joinpavilion.com/the-revenue-leadership-podcast Subscribe to his Newsletter: https://www.therevenueleadershippodcast.com/

    ---

    When you're ready

    ⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠

    ---

    Connect with me

    ⁠⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠

    ---

    Chapters:

    (00:00) Building a highly efficient outbound team

    (00:48) The State of the Sales Team at Owner.com

    (01:48) Building an Outbound Machine

    (03:28) Hiring and Scaling the Outbound Team

    (04:02) Optimizing Deal Quality and ICP

    (04:57) Evolution of Outbound and Inbound Mix

    (06:42) BDR to AE Ratios and Efficiency

    (12:33) Dedicated BDRs vs. Full Cycle AEs

    (17:18) Importance of RevOps and Systems

    (23:57) The Challenge of New Skills in Sales

    (25:35) Building Outbound Systems at Owner.com

    (28:19) Leveraging AI for Sales Efficiency

    (41:04) Improving Conversion Rates Through Coaching

    (46:36) Hiring the Right Talent for Sales Success

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠ (anonymous)

    ---

    On this episode, we talk about:

    Outbound isn't dead AI in outbound, and why AI SDR Effectiveness is Overrated How you can start using AI in your outbound strategy

    Discover why AI SDRs may not be the silver bullet for outbound sales strategies. Learn how go-to-market AI tools can enhance your sales pipeline optimization without sacrificing the human touch. Perfect for founders and GTM leaders looking to revolutionize their B2B Outbound Sales approach.

    ---

    Who is Jordan Crawford?

    GTM Strategist, and Founder of Blueprint

    Buy Jordan's course: Agent 7 - Jordan Crawford's Clay AI Agent Finding Course

    Overview of the course Course payment link

    ---

    Connect with Jordan:

    - ⁠⁠⁠On LinkedIn⁠⁠⁠: https://www.linkedin.com/in/jordancrawford/

    - ⁠⁠Subscribe to his YouTube Channel: https://www.youtube.com/@BlueprintGTM

    Resources mentioned:

    Claude Clay superwhisper

    ---

    When you're ready

    ⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠

    ---

    Connect with me

    ⁠⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠

    Chapters

    (00:00) Intro on AI in outbound

    (00:45) The Outbound is Dead Debate

    (02:24) Challenges in Outbound

    (07:47) The Role of AI in Sales

    (09:08) The Flaws of AI SDRs

    (15:28) Effective Data Utilization in Outbound

    (27:26) Finding Hidden Data Sources

    (32:28) Debating the Future of SDRs and AI

    (33:09) Human Psychology in Sales Teams

    (34:44) Rippling's Dual Approach to Sales

    (35:49) The Role of AI in Sales Research

    (38:05) Practical Steps to Implement AI Agents

    (39:26) Building Effective AI Agents

    (40:05) Tools and Techniques for AI Agents

    (41:35) Advanced AI Agent Strategies

    (53:25 )The Importance of Cold Calls

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠

    ---

    Ask: ⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠ (anonymous)

    ---

    On this episode, we talk about:

    • Build a 4-tier BDR Academy that retains top performers for 2-4 years

    • Structure compensation models across experience levels

    • Implement weekly performance metrics that drive results

    • Create an enterprise-grade tech stack for outbound prospecting

    • Develop business acumen in junior BDRs

    • Transform BDRs into Enterprise Corporate Sales (ECS) leaders

    ---

    Who is Alexis Valentin?

    - Global Head of BDRs at Pigment

    - Got expertise in outbound and customer acquisition at major tech firms like Facebook and Dropbox.

    More context about the Pigment Sales team:

    - ACV: $100k

    - Buyer personas: Finance, HR, and Sales teams

    - Markets: NA, and EMEA

    ---

    Connect with Alexis:

    - ⁠⁠On LinkedIn⁠⁠

    - ⁠Subscribe to his growth team newsletter⁠

    - ⁠Alexis is hiring! Check their career page⁠

    - ⁠Pigment on Repvue (Top 5% of companies)⁠

    ---

    When you're ready

    ⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠

    ---

    Connect with me

    ⁠⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠⁠

    ⁠⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠⁠

    ⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠

    Chapters

    (00:00) Scaling from 2 to 50 BDRs

    (00:47) Alexis Valentin's Initial Challenges

    (02:29) Building the AdBond Tech Stack

    (03:58) Hiring and Training Strategies

    (04:55) Metrics and Performance Measurement

    (12:33) Compensation and Career Growth

    (17:50) Evolving Skill Sets and Industry Focus

    (23:21) Optimizing BDR Activities

    (25:53) Leveraging Marketing Signals for BDR Success

    (26:26) Scaling Insights for Effective Prospecting

    (27:41) Prioritizing Accounts and Engagement Strategies

    (28:25) Growth Team Philosophy and Account Management

    (32:34) Segmenting Teams by Company Size

    (35:00) Hiring and Productivity Strategies

    (38:32) Enhancing BDR Efficiency and Training

    (42:41) Adapting to Market Changes and New Techniques

    (43:59) Reflections and Future Plans

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠

    ---

    Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠ (anonymous)

    ---

    On this episode, we talk about:

    - How to go from founder-led sales to a scalable team,

    - The real secrets behind outbound that works,

    - Scaling fast with 20 high-performing reps.

    ---

    Who is Zach?

    - Chief Revenue Officer of Triple Whale,

    - He’s the master chef behind Triple Whale’s growth, joining as Head of Sales and now CRO.

    - Built a team from scratch and hit 10,000+ customers in just 3 years.

    ---

    Connect with Zach:

    * On LinkedIn

    * Triple Whale Repvue page

    ---

    When you're ready

    ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠

    ---

    Connect with me

    ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠

    ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠

    ⁠⁠⁠🐦 Connect on X ⁠⁠

    Chapters

    (00:00) Intro

    (00:41) Building the Initial Sales Team

    (07:24) Building the Outbound Motion

    (09:26) Hiring Strategies and Team Dynamics

    (19:12) Compensation Plans and Pipeline Management

    (24:25) Evolution of the Team

    (25:08) Challenges in Transitioning to Outbound

    (25:56) Maintaining Brand Integrity

    (27:08) Scaling and Personalization

    (30:07) Leveraging Partnerships for Growth

    (32:50) Headcount Planning and Hiring Strategies

    (38:51) Reflections and Lessons Learned

    Get full access to Outbound Kitchen at https://outboundkitchen.substack.com/podcast

  • ⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠

    ---

    Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠

    ---

    In this episode, we'll discuss:

    - His top 3 interview questions

    - Key skills he seeks

    - Real-life examples of top candidates

    Who’s Jack Knight?

    - The tech sales coach with over 5 years of SDR leadership XP experience.

    - He’s led SDR teams, hired 30+ reps with a 93% success rate, and helped launch over 70 SDR careers.

    Connect with Jack on LinkedIn

    https://www.linkedin.com/in/techsalesjack/

    Join his Break Into Tech Sales 💸 community:

    https://www.skool.com/break-into-tech-sales/about

    ---

    When you're ready

    ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠

    ---

    Connect with me

    ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠

    ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠

    ⁠⁠⁠🐦 Connect on X ⁠⁠

    Chapters

    (00:00) The Secret Recipe to Hiring Top BDRs

    (00:34) Jack's Top Three Interview Questions

    (01:02) Breaking Down the First Question

    (01:45) The Importance of Soft Skills in SDR Hiring

    (03:27) Ideal Responses to the First Question

    (07:22) The Second Question

    (08:21) How to Impress with Company Research

    (10:43) Real Examples of Outstanding Candidates

    (22:01) The Final Question

    (24:12) Curiosity in Interviews: Asking the Right Questions

    (26:18) Engaging in a Conversational Interview

    (29:31) Preparing for the Interview: Tips and Tricks

    (35:34) Standing Out in the Hiring Process



    Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe
  • Ready to join? Subscribe to The Tasting Menu newsletter today for $178/year (save 32%) or $22/month.

    ---

    ⁠⁠⁠📫 Subscribe to the Free newsletter⁠⁠⁠

    ---

    Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠

    ---

    When you're ready

    ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠

    ---

    Connect with me

    ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠

    ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠

    ⁠⁠⁠🐦 Connect on X ⁠⁠

    Chapters

    (00:00) Intro & 2 announcements

    (02:21) Framework One: The Agoge Sequence

    (05:00) Framework Two: The Becc Holland Sequence

    (08:06) Framework Three: Combo Prospecting



    Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe
  • Grab the “Q4 Calculator” spreadsheet here.


    ---


    Next up, check out this episode: How to use Perplexity AI for outbound


    ---


    Ask: ⁠⁠⁠Submit your questions here⁠⁠⁠


    ---


    When you're ready


    ⁠⁠⁠📫 Subscribe to the newsletter⁠⁠⁠


    ⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠


    ---


    Connect with me


    ⁠⁠⁠📌 Connect on LinkedIn⁠⁠⁠


    ⁠⁠⁠📹 Subscribe on YouTube ⁠⁠⁠


    ⁠⁠⁠🐦 Connect on X ⁠⁠



    Chapters


    (00:00) Finish 2024 Strong


    (00:34) Step 1: Analize Q3


    (02:05) Step 2: Plan Q4


    (04:03) Step 3: Time block


    (05:16) Step 4: Quantify your activities


    (7:03) Step 5: Keep testing



    Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe
  • Grab the prompts we used in this episode here.


    ---


    Ask: ⁠⁠Submit your questions here⁠⁠


    ---


    When you're ready


    ⁠⁠📫 Subscribe to the newsletter⁠⁠


    ⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠


    ---


    Connect with me


    ⁠⁠📌 Connect on LinkedIn⁠⁠


    ⁠⁠📹 Subscribe on YouTube ⁠⁠


    ⁠⁠🐦 Connect on X ⁠



    Chapters


    (00:00) Overwhelmed by Research?


    (01:04) 3 Reasons to Choose Perplexity Over GPT or Google


    (02:02) How NOT to Use Perplexity


    (02:55) Using Perplexity for Effective Account Research


    (03:27) Example 1: Researching a Private Company (Nooks)


    (10:30) Example 2: Researching a Public Company (Eventbrite)



    Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe
  • Ask: ⁠Submit your questions here⁠


    ---


    When you're ready


    ⁠📫 Subscribe to the newsletter⁠


    ⁠👨‍🍳 Want to work with me? Send me a DM


    ---


    Connect with me


    ⁠📌 Connect on LinkedIn⁠


    ⁠📹 Subscribe on YouTube ⁠


    ⁠🐦 Connect on X



    Chapters


    (00:00) The Problem with Traditional Cold Outreach Approaches


    (00:11) Flipping the Script: The Value-First Cold Outreach


    (00:50) Real-World Application: Prospecting for a SaaS busines


    (01:53) Building the Campaign: Targeting Competitors


    (04:57) Crafting the Cold Outreach Message



    Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe
  • Read the written version of the Cold Email Deconstruction here.


    ---


    Ask: Submit your questions here


    ---


    When you're ready


    📫 Subscribe to the newsletter


    👨‍🍳 Want to work with me? Send me a DM



    Connect with me


    📌 Connect on LinkedIn


    📹 Subscribe on YouTube


    🐦 Connect on X



    CHAPTERS


    Updates


    (0:00) - Introduction and Rebranding Announcement


    (0:58) - Elric's Career Update: From Fired to Solopreneurship


    (2:17) - Why Choose Solopreneurship and Fractional Leadership


    (4:31) - The Birth of Outbound Kitchen: New Focus and Branding



    Cold Email Deconstruction
    (6:45) - Analyzing a Real Cold Email Example


    (8:50) - Feedback on the Original Cold Email


    (9:16) - How to Improve: Splitting Research and Staying


    Focused


    (10:56) - The Importance of Acknowledging Competitors


    (11:57) - Rewriting the Cold Email: A Step-by-Step Breakdown


    (14:44) - Key Differences and Improvements in the New Version



    Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe
  • In this episode, we'll discuss:



    How to plan your week
    How to execute daily
    How to follow up properly


    Celine Hoyle is a top BDR and BDR Team Lead at Mosaic.



    Celine's performance:



    Q1 '24: #1 BDR (144% of quota)
    Q4 '23: #1 BDR (122% of quota)
    Q3 '23: Ramping (137% of quota)


    Connect with Celine on LinkedIn:


    https://www.linkedin.com/in/celine-hoyle-6588a117b/



    Here’s more information about Celine’s accounts and buyer personas:



    ICP: B2B SaaS companies with 50-500 employees
    Persona: Finance leaders, and CFO
    Market: English-speaking countries

    ---


    Btw I already recorded 2 other episodes with the Mosaic team, listen to them here:



    Ashley Hamano, Senior BDR at Mosaic -18: Top BDR: $1.6M in pipeline created with cold emailing, LinkedIn, a chatbot, how to rank prospects: CFOs and accounts, and her different sequences
    Matt Roberts, SDR leader at Mosaic⁠ - 1. Buyer personas, Multi-channel, prospecting Attribution, Tips for future SDR leaders and new SDRs

    ----


    📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    ----


    Chapters


    (00:00) Top BDR


    (04:41) Quality Over Quantity Approach


    (11:33) The Power of Email Outreach


    (28:54) Approaching LinkedIn Outreach


    (32:45) Focusing on the Process for Success



    Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe