Afleveringen
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Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand. These 5 books show you how to apply sales, marketing, and strategies in business for your books.
WHAT YOU’LL LEARN
Five books to read to treat your book like a businessHow taking business principles increase your success as an authorWhy treating your book as an asset instead of a liability is so importantCHAPTERS
00:00 Intro
02:48 From Author to Business Owners
05:51 The 12 Week Year by Brian P. Moran and Michael Lennington Focus and Efficiency
08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems
11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders
14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche
15:57 Profit First by Mike Michalowicz: Prioritizing Profitability
21:57 Recap and Conclusion
RESOURCES MENTIONED:
→ Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: www.PreorderProfits.com/book (from my site)
Full list of books and (Amazon affiliate) links:
12 Week Year: https://amzn.to/4kBnKqL
Write Useful Books: https://amzn.to/3H6VmP9
Profitable Publishing™ with Preorders: https://amzn.to/3HeQSpB
UnCloned® Marketing: https://amzn.to/43dxfH0
Profit First: https://amzn.to/4kF3yVi
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
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A well written book can actually help you land more clients and qualify leads before they even get on a call with you. When your book is positioned properly, clients come to your sales calls knowing you’re a good fit for them because your book has already done the heavily lifting for them. Your book can also support your existing clients to feel more supported.
WHAT YOU’LL LEARN
How a well written book can shorten sales calls4 ways your book can better support your leads and current clients Why book buyers make better clientsCHAPTERS
00:00 The Power of a Well-Written Book07:22 Enhancing Client Engagement and Understanding10:21 Visual Learning and Comprehension12:14 Facilitating Deeper Conversations16:27 Qualifying Leads Through ReadingRESOURCES MENTIONED:
→Ready to have an expert project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to learn how to outline, write, publish, a well written book that elevates your business or brand. Click here to book a call or secure your spot: https://www.ProfitableSelfPublishing.com/Partner
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
How to write a nonfiction book readers will actually finish
How to write an engaging nonfiction book
How to make your nonfiction book more reader friendly
How to keep readers engaged in a business book
How to write a business book people will read
How to get more book reviews
How to get more page reads
How to write a book to generate leads as a coach or consultant
How to write a nonfiction book for coaches and consultants
How to use your book to build authority and get clients
How to write a lead magnet book for your business
How to use a book to grow your coaching business
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Zijn er afleveringen die ontbreken?
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Hosting a book preorder can be tricky, but doing it on your website is even more challenging. But Author Vanity Scott was able to generate $600 on her first preorder with the right support through coaching. Learn how she overcame overthinking and boosted her confidence during our time working together.
TAKEAWAYS
Strategies behind how Vanity made $600 in her first preorderHow hiring a qualified coach helped Vanity increase her confidence How a hosting a book launch and preorder can build a buzz beyond best seller statusCHAPTERS
00:00 Introduction and Initial Struggles
03:15 Gaining Confidence and Strategy
06:27 Successes and Achievements
09:15 Community Engagement and Faith-Based Support
09:29 Embracing Change and Accepting Advice
12:14 Building a Supportive Team: The Importance of Collaboration
14:04 Final Takeaways
RESOURCES MENTIONED:
→Preorder Profits™ Program https://www.preorderprofits.com/join -This program guides indie and self published authors through the process of hosting a profitable preorder form start to finish by showing how to grow your audience, building a buzz, and covering your self publishing costs BEFORE you release.
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
How to host a preorder
How do I market my self published book?
What are some preorder success strategies?
What are the best book marketing and tips and strategies?
How to be successful as a first time author
Self publishing success tips
How to host a preorder on your website
Preorder Success Strategies
How do I launch my book?
How I sell books on my site?
How do I do direct book sales?
Is a preorder on my site better than Amazon?
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When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information across YouTube University. But searching for random self publishing advice that's not specific to you, your book, or your goals can work against you. This episode explores the value of working with a coach or consultant who understands you and is qualified to give tailored advice.
TAKEAWAYS
Why collecting tips from too many places is stunting your publishing progressHow to decide what guidance to listen to How to determine which voices to take advice from/listen toCHAPTERS
00:00 The Dangers of Listening to Too Many Voices07:08 The Importance of Tailored and Custom Advice13:06 The Value of Working with Someone Who Understands You24:52 Recap: Key Considerations for Seeking Publishing AdviceRESOURCES MENTIONED:
→Need a trusted produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
how to choose a self publishing companyhow to choose a publisher for your book
types of publishing companies
how to choose an author coach
how to choose a publishing route
how to pick a publisher
which publishing company is the best
how much do publishing companies make
how much does it cost to start a publishing company
publishing companies in the world
how to become a professional reader for publishing companies
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Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on these three main areas that help you create a book that it eventually sells itself.
TAKEAWAYS
The wrong things you’re probably focusing on as an authorThree key goals that help you decide everything elseHow to get people to read, recommend, and review your bookCHAPTERS
00:00 Focus on the Right Goal
01:30 The Importance of Reading Your Book
13:09 When Your Book Recommends Itself
24:58 Get More Reviews
RESOURCES MENTIONED:
→Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner
→Need helo finding your readers? Listen to Episode 7 https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing
→Want to write a book readers can’t put down? Listen to Episode 10 https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube:www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
How to write a nonfiction book readers will actually finish
How to write an engaging nonfiction book
How to make your nonfiction book more reader friendly
How to keep readers engaged in a business book
How to write a business book people will read
How to get more book reviews
How to get more page reads
How to write a book to generate leads as a coach or consultant
How to write a lead magnet book for your business
How to use a book to grow your coaching business
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If you’re wondering if your book is “good enough” especially in self publishing, take a listen to this episode. Here, we explore how traditional publishing influences you’re going the indie or self publishing route. It’s important to be confident in your book and the value it brings to the reader. We also address imposter syndrome, self-doubt and how hiring the right support can help.
WHAT YOU’LL LEARN
How traditional publishing is affecting your indie publishing process The importance of hiring help to support your goals How to create a book readers loveWhy focusing on your reader is so important to a “good book”CHAPTERS
00:00 Intro & Effects of Traditional Publishing06:08 Beta Readers and Feedback06:35 Imposter Syndrome and Self-Doubt11:21 Hiring Help and SupportRESOURCES MENTIONED:
→Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
How to write a nonfiction book readers will actually finish
How to write an engaging nonfiction book
How to keep readers engaged in a business book
How to write a business book people will read
How to write a book to generate leads as a coach or consultant
How to leverage your business book to get coaching clients
How to write a nonfiction book for coaches and consultants
How to use your book to build authority and get clients
How to write a lead magnet book for your business
Self-publishing a book to grow your consulting business
How to get clients from a self-published book
Imposter syndrom for authors
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Choosing a publishing company to hire is a big decision that affects your royalties, how your audience accesses your book, or whether you can make changes down the line. You’ll hear 5 publishing red flags that are widely used in the publishing industry that affect independent and self published authors. Find out how authors can protect their rights, ownership, and interests. We’ll also explore key aspects like having a solid contract, understanding timelines, financial transparency, marketing support, and aligning publishing with business goals.
WHAT YOU’LL LEARN
Red flags when hiring a publishing companyHow ownership affects your options in publishing What types of publishers to avoidProtecting your rights as an authorHow choosing the right publisher affects your incomeCHAPTERS
00:00 Introduction to Publishing Red Flags05:53 Understanding Timelines and Deadlines17:09 Marketing Support and Prioritizing Profit23:03 Integration with Business GoalsRESOURCES MENTIONED:
→Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
how to choose a self publishing company
how to choose a publisher for your book
types of publishing companies
top 3 publishing companies
how to choose a publisher
how to choose a publishing route
how to pick a publisher
which publishing company is the best
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Not sure if self publishing vs traditional publishing is right for you? This episode explores the pros and cons of the two most popular choices to becoming a published author such as creative control, royalties, level of marketing support, and ownership. Plus you’ll learn two additional publishing strategies you might not have considered. Choose the best publishing route for your first or next book with what you learn from the episode.
TAKEAWAYS:
Why self publishing and traditional publishing aren’t the only optionsThe challenges and benefits of each publishing optionHow having support can be the right choice for youHow publihsing options affect your creative control, royalties, and ownershipTIMESTAMPS:
00:00 Exploring Publishing Options: Traditional vs Self-Publishing05:22 Pros and Cons of Self-Publishing and Traditional Publishing11:33 Navigating the Publishing Process: Hiring Help vs. Going Solo15:03 Understanding Your Publishing Deal and Making MoneyRESOURCE(S) MENTIONED:
→Want support to outline, write, publish, and launch your book tied to your business or brand? Apply to the Profitable Publishing™ Partner Service: https://www.ProfitableSelfPublishing.com/Partner
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
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Imagine using your books to pay for themselves. That’s the power of a profitable preorder. Publishing, marketing, and launching a book can all be big tasks by themselves. Using the Preorder Profits™ Plan streamlines the marketing and book launch process while also paying while you complete your book.
WHAT YOU'LL LEARN:
5 reasons why you should host a preorderHow preorders affect your overall book launch What elements to consider before hosting a preorderTIMESTAMPS:
00:00 Introduction to Pre-Order Profits
00:26 Understanding the Value of Pre-Orders
01:10 Joining the Pre-Order Profits Program
01:17 The Importance of Pre-Orders
04:09 Validating Ideas and Keeping Deadlines
07:20 Financial Benefits of Pre-Orders
10:02 Personal Journey and Success Stories
13:19 Strategies for Effective Pre-Orders
RESOURCES MENTIONED:
→Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.
→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
When I start marketing my book?
How do I set up a preorder for my self-published book?
Should I host my book preorder on Amazon?
How do I sell book preorders on my website?
How do I get paid faster for my book preorder?
How do I increase book sales before my launch?
How do I use a book preorder to cover publishing costs?
What mistakes do authors make with book preorders?
Why should I not use Amazon for my book preorder?
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Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them.
If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.
(VIP day and course only options available as well.)
Takeaways
Understanding your audience is crucialYour book is not for everyoneYour readers are looking for you. Be sure to focus on them and not everyone else.Chapters
00:00 The Importance of Understanding Your Audience06:09 Serving Your Ideal Reader12:05 Engaging Your Ideal Reader18:06 Being in Alignment with Your Ideal Reader24:05 Serving Your Ideal Reader EffectivelyResource(s) Mentioned:
Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.Connect with Ashley D. Shepard on social media:
Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishingSubscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!
Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader
How do I have a successful preorder for my book?
How do I set up a preorder for my self-published book?
Should I host my book preorder on Amazon?
How do I sell book preorders on my website?
How do I increase book sales before my launch?
How do I use a book preorder to cover publishing costs?
What mistakes do authors make with book preorders?
Why is my Amazon KDP preorder not selling?
How do I use my book preorder to grow my audience?
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The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re building a brand or business. In this episode, you’ll learn about the best times to start your marketing, how preorders play an important role in the process, and how your capacity affects the whole marketing process. Waiting until your book is fully done is blocking sales and increasing your stress when it comes to your book launch and release. Use these strategies to know when to start your launch and preorder.
TAKEAWAYS:
Best time to start your marketing How preorder timing affects your launchWhy you should start your marketing before your book is doneTIMESTAMPS:
00:00 Introduction
00:29 The Importance of Early Marketing
01:24 Factors Influencing Book Launch Timing
03:45 Understanding Your Capacity for Marketing
06:27 Building Your Audience Before Launch
09:44 The Fallacy of 'If You Build It, They Will Come'
11:38 Engaging Your Audience During the Writing Process
14:33 Maximizing Pre-Order Opportunities
18:14 When to Start Your Marketing
21:22 Strategic Marketing Timing for Success
RESOURCES MENTIONED:
→Join the Preorder Profits™ 4 Day Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com
→ CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
When I start marketing my book?
How do I sell book preorders on my website?
How do I get paid faster for my book preorder?
How do I increase book sales before my launch?
How do I use a book preorder to cover publishing costs?
What mistakes do authors make with book preorders?
Why is my Amazon KDP preorder not selling?
Why should I not use Amazon for my book preorder?
How do I build an email list as a self-published author?
How do I use my book preorder to grow my audience?
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Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another option that’s a better choice for most independently published authors.
WHAT YOU'LL LEARN:
The biggest mistake when hosting a preorderWhich platform gives the most access to learn about readersWhich platform I don’t recommend for preordersWhy most indie or self published authors shouldn’t choose Amazon KDP for their preorderTIMESTAMPS:
00:00 - Introduction
01:25 Understanding Preorder Goals
03:05 The Amazon Preorder Misconception
06:51 Why Not to Use Amazon for Preorders
11:46 Success Stories: Alternative Preorder Strategies
14:32 The Drawbacks of Amazon KDP
21:16 Benefits of Hosting Preorders on Your Website
28:12 Conclusion and Key Takeaways
RESOURCES MENTIONED:
→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com
→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
How do I set up a preorder for my self-published book?
Should I host my book preorder on Amazon?
How do I sell book preorders on my website?
Can you do a paperback preorder on Amazon KDP?
When do you get paid for Amazon KDP preorders?
How do I get paid faster for my book preorder?
How do I increase book sales before my launch?
How do I use a book preorder to cover publishing costs?
What mistakes do authors make with book preorders?
Why is my Amazon KDP preorder not selling?
Can Amazon ban you from doing preorders?
Why should I not use Amazon for my book preorder?
How do I build an email list as a self-published author?
How do I use my book preorder to grow my audience?
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Your goal as an author is to write a book readers can’t put down so they turn into clients. In this episode, you’ll learn a strategy of how to write a business book people will read. Use touchpoints to keep reader attention, support learning, and gather reader details for business insights.
TAKEAWAYS
Include interactive touchpoints in your book increases engagement and comprehension.Touch points help with lead generationShort attention spans require concise, engaging content.CHAPTERS
00:00 Introduction
02:37 The Captivate Method Explained
05:41 Engagement Strategies for Readers
08:15 Implementing Touch Points in Your Book
10:53 Examples of Effective Touch Points
13:30 Gathering Reader Feedback and Data
16:33 Final Thoughts on Reader Engagement
RESOURCES MENTIONED:
→Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
How to write a nonfiction book readers will actually finish
How to write an engaging nonfiction book
How to make your nonfiction book more reader friendly
How to keep readers engaged in a business book
How to write a business book people will read
How to write a book to generate leads as a coach or consultant
How to use your book as a lead generation tool
How to leverage your business book to get coaching clients
How to use a self-published book to attract clients
How to write a nonfiction book for coaches and consultants
How to use your book to build authority and get clients
How to write a lead magnet book for your business
How to use a book to grow your coaching business
Self-publishing a book to grow your consulting business
How to write a book that builds your authority as a coach
How to get clients from a self-published book
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Book launching while self publishing takes careful planning and strategy. First time author Veronica H. Moore shares her journey using preorder strategies during her book launch to generate $4k in 4 hours once opening her presale. impact of working with Shep Publishing House.
She highlights the importance of authentic storytelling, the value of concise and practical information, and the impact of launch strategies on her success. Veronica also emphasizes the personal touches and coaching style of Shep Publishing House as key factors in her positive experience.
Join the 4 Day Preorder Profits™ Challenge to learn about the top preorder mistakes and success strategies. Secure your spot here: www.PreorderProfits.com
Takeaways
Preorder strategies for book launchesAuthentic storytelling and personal touchesImpact of launch strategies on successValue of concise and practical informationCoaching style and approach of Shep Publishing HouseChapters
00:00 Intro
04:33 Transformative Mindset Shifts
07:22 Celebrating Wins and Successes
11:31 The Power of Authenticity in Marketing
14:15 Investing in Your Author Journey
18:23 Personal Touches in CoachingRESOURCES MENTIONED:
→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com
→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book
CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!
Book sales strategy Author marketing, marketing for authors, self publishing, publishing, book marketing, author strategies, profitable publishing, book research, marketing strategies, ideal reader, marketing strategies, author strategies, book marketing, branding
How to host a preorder
How do I market my self published book?
What are some preorder success strategies?
What are the best book marketing and tips and strategies?
How to be successful as a first time author
Self publishing success tips
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Business owners, speakers, authors, and coaches face thousands of choices a day. Whether it’s software related to what’s the next book to publish, in this episode Ashley discusses the common struggle of indecision faced by authors and marketers. She shares personal experiences and strategies to overcome imposter syndrome, emphasizing the importance of recognizing fears around publishing mistakes, consistency, and perfectionism. Ashley encourages listeners to take actionable steps to alleviate fears and make decisions. The episode concludes with practical strategies for moving from indecision to action.
WHAT YOU'LL LEARN:
Indecision often stems from fear of perception.Perfectionism can slow down progress.Your only competition is yourself. Focus on personal growth.Act before opportunities pass you by.Connect with your audience outside of social media.TIMESTAMPS:
00:00 - Introduction
00:00 Overcoming Indecision in Publishing
09:00 Strategies to Combat Perfectionism
18:02 Decisive Action: Steps to Move Forward
RESOURCES MENTIONED:
→ Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book
→ Reach out via DM to let me know what you’re trying to decide on your author journey. Choose from Facebook or Instagram.
Connect with Ashley D. Shepard on social media:
Website: www.sheppublishinghouse.com
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!
publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader, marketing strategies, analysis paralysis, decision making, perfectionism, imposter syndrome, author strategies, book marketing
Traditional vs self publishing
Should I self publish?
How to Overcome Fear self publishing?
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Marketing for authors doesn’t just mean selling your book after it’s released. Before you write your book, it’s important to know who you’re going to sell it to. This starts with finding out who your reader is and what they prefer. Whether you're navigating self publishing or working with an independent consultant, understanding your readers is essential for success. Ashley shares practical tips on researching your audience through direct engagement, online tools, and community involvement to tailor your book marketing effectively.
The conversation also highlights the importance of leveraging trends and keywords in your publishing and marketing efforts. Ashley explains how authors can use feedback to refine their work and enhance connections with their readers.
Tune in to learn actionable strategies that will help you connect with your audience and grow your book sales. This episode is packed with expert advice to elevate your marketing for the author's journey and boost your publishing success.
Takeaways
Your book should target a specific audience, not everyone.Research your audience before writing your book.Speak directly with potential readers to understand their needs.Join community groups on your book’s topic to observe and gather insights.Feedback from readers can help refine your book's content.Your book should serve the needs of your readers.Chapters
00:00 Finding Your Reader: The Foundation of Profitable Publishing05:11 Understanding Your Audience: Research and Engagement09:53 The Importance of Pre-Research Before Writing14:43 Utilizing Online and Offline Spaces for Audience Insights19:40 Analyzing Trends and Feedback for Book Development23:59 Creating Value Through Your Book: Blueprint vs. Starting Point28:29 Join the Pre-Order Profits Challenge: Next Steps for AuthorsResources Mentioned:
Preorder Profits™ Program https://www.preorderprofits.com/join - learn preorder mistakes to avoid to generate income before your book releases.Connect with Ashley D. Shepard on social media:
Website: www.sheppublishinghouse.com
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!
publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader
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This episode focuses on Amazon bestseller status particularly focusing on its relevance for coaches, consultants, and service providers. When marketing for authors, bestseller status should align with individual goals and the overall strategy of using a book to attract clients and generate leads. The conversation explores the realities of achieving Amazon bestseller status, the importance of building relationships with readers, and the need to focus on generating income through products and services tied to the book rather than solely on book sales. Ashley invites listeners to consider the long-term impact of their work.
Takeaways:
Why bestseller status should not be your only or main goalWhy focusing on using your book to attract clients is a better use of your timeHow the income potential from your book is more impactful than just bestseller statusWhy Amazon Bestseller status makes it harder to building relationships with readersChapters00:00 Introduction to Bestseller Status02:42 The Overrated Nature of Bestseller Status05:53 Understanding Amazon Bestseller Status08:40 The Importance of Goals in Publishing11:49 Building Relationships Over Status14:21 Realistic Expectations for Authors17:01 Legacy and Impact Beyond Sales22:59 Conclusion and Invitation to Profitable Publishing LiveRESOURCES MENTIONED:
→ Profitable Publishing™ LIVE 2 Day Intensive (Feb 12th and 13th, 2026): Learn how to write, publish, and market a book that packages your expertise into a client attracting resource www.ProfitableSelfPublishing.com/Live (Use code PODCAST at checkout for a special discount).
→ Publisher Rocket: Find out how many books needed to reach best seller status https://publisherrocket.cartknox.com/buy-rocket?aff=240 (affiliate link)
→ Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book
CONNECT WITH Ashley D. Shepard on social media:
Website: www.sheppublishinghouse.com
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!
bestseller status, profitable publishing, book marketing, lead generation, author goals, Amazon bestseller, coaching, consulting, book sales, client attraction
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In this conversation, author Kendra Pecci shares her journey with hosting a preorder that earned $4000 and paid for her multi city book launch tour. At first, Kendra wanted to traditionally publish, but after 27 years from writing a book to releasing it, she knew self publishing was the better option to get her book done. When it came to book marketing, Kendra knew she needed help to reach her goals. She joined the Preorder Profits™ Challenge to help overcome mindset blocks and shift her author focus. She discusses the importance of running preorders from her website, building a community of readers, and implementing effective marketing strategies while writing her book.
Takeaways
How she made $4000 using the Preorder Profits™ Framework to generate income before her book was released (At the time of the recording it was $3,300.) How she abandoned traditional publishing dreams and found success with self publishing The mindset shifts she had that changed her trajectory as an authorHow preorders paid for her book tour expensesWhy authentic marketing resonates more with readersInvesting in marketing is crucial for authorsThe importance of using a marketing approach that feels authenticChapters
00:00 Introduction to the Author's Journey
02:55 Mindset Shift: From Traditional to Indie Publishing
05:52 The Challenge Experience and Its Impact
09:00 Marketing Strategies During Book Creation
12:12 Building a Reader Community
14:51 Pre-Order Success and Financial Insights
17:56 The Importance of Authentic Marketing
20:51 Final Thoughts on the Pre-Order Profits Program
Links Mentioned:
Join the Preorder Profits™ Challenge at www.preorderprofits.com (waitlist when the challenge is not live). Ready to put in the work to get massive results from your preorder? Join the the Preorder Profits™ Accelerator or secure your spot for a VIP Day to presell your book to raving fans and generate income: https://Www.PreorderProfits.com/Join Grab the book, Profitable Publishing™ with Preorders here: https://www.preorderprofits.com/book Book not finished yet? Secure your seat to Profitable Publishing™ LIVE 2 Day Intensive to to write, publish, and launch a profitable book that builds your authority, ties to your offers, and generates leads and clients. Visit https://www.ProfitableSelfPublishing.com/Live and use code PODCAST for a rolling discount (the more you buy, the more you save). The event is Feb 12-13th, 2026 (virtual or in person attendance available). use code PODCAST for a rolling discount (the more you buy, the more you save). The event is Feb 12-13th, 2026 (virtual or in person attendance available).
indie publishing, author journey, marketing strategies, preorder profits, reader community, book launch, self-publishing, author mindset, book marketing, writing tips -
Whether you choose to entirely self publish or work with a consultant, there are quite a few things to consider to bring your book baby to life. Before choosing your path, it’s important to be mindful of what steps are involved and consider your capacity. This episode explores what to think about when deciding what kind of help you’ll need to complete your publishing project. I also share what I outsource and also how to get the most out of relationships with contractors who support my book publishing processes.
If you want to work directly with me to create a profitable book that builds your authority, ties to your offers, and generates leads and clients, then Profitable Publishing™ Live is for you. Join me Feb 12-13th, 2026 (virtual or in person attendance available) where you’ll not only learn the profitable publishing™ process, but also have time to implement the steps with feedback at the same time. Visit www.ProfitableSelfPublishing.com/Live to secure your spot. Use code PODCAST for a rolling discount (the more you buy, the more you save)
Takeaways
Outsourcing ConsiderationsPublishing is in an investment (time, money, energy) Options beyond traditional publishing and self publishingChapters00:00 Introduction to Outsourcing05:07 Investing in Expertise10:23 Consulting vs Hybrid Publishing16:17 Outsourcing Options22:57 Outsourcing Personal TasksLinks Mentioned:
Profitable Publishing™ LIVE 2 Day Intensive: It’s time to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live Use code PODCAST for a rolling discount (the more you buy, the more you save) Profitable Publishing™ with Preorders www.PreorderProfits.com/book -
The podcast episode focuses on on whether using social media marketing for books is the best option for most authors. Find out the importance of choosing the right platform, developing clarity around social media goals, assessing capacity and consistency for social media engagement, and leveraging social media for book marketing.
Get details on the Profitable Publishing™ Live 2 Day Intensive for event to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live for more information and use code PODCAST for a discount when you secure your seat.
Social media is not the only option for marketing a bookChoosing the right platform for social media is crucialAlgorithm shifts actually work in your favor if you know how to capitalize on them
TakeawaysChapters
00:00 The Myth of Social Media Marketing08:32 Choosing the Right Platform15:04 Clarity and Capacity26:00 Platform Selection and Lifestyle33:59 Leveraging Social Media for Book MarketingLinks
Profitable Publishing™ Live: www.ProfitableSelfPublishing.com/LiveConnect with Ashley
Website: Www.ShepPublishingHouse.com/ContactInstagram: www.Instagram.com/ShepPublishingLinkedIn:https://www.linkedin.com/in/ashley-d-shepardFacebook: www.Facebook.com/sheppublishingThreads: https://www.threads.net/@sheppublishing - Laat meer zien
