Afleveringen

  • 391: Why Quiet Builders Are The Future

    391: Why Quiet Builders Are The Future

    · Selling the Couch

    Today’s session revolves around the phrase “quiet builder.” We are discussing the concept behind this phrase, as well as why this mindset is so vitally important in this day of political uncertainty, escalating AI technology, etc. You may wonder how you can build something meaningful without being loud, fast, and constantly online, and I honestly think about this concept very often. When I started Selling the Couch in 2015, I knew that I didn’t want to build my business like everyone else; my definition of success differs from what society pressures us to do to be successful as entrepreneurs. I wanted to embody a more holistic definition of success and well-being, and my purpose remains much bigger than simply building a successful business. Join me as we explore the idea of being a quiet builder.

    You’ll Learn:

    3 Marks of a Quiet Builder:Quiet builders create from depth, not noise.They focus on long-form content.Quiet builders design their businesses around their lives, not the other way around. They ask, “How do I build something I won’t resent 5-10 years from now?”Building with “margin” has become my goal.Quiet builders play the long game.They focus on timeless principles, like service, trust, and consistency as they look to cultivate a legacy.For building a values-driven, life-first business that goes against hustle culture messaging, join our new premium newsletter that is published twice monthly. Learn more about The Quiet Builder Newsletter. 

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 390: How Will AI Impact Website SEO

    390: How Will AI Impact Website SEO

    · Selling the Couch

    Welcome to this session about AI and SEO, very relevant topics to consider in today’s world of constantly evolving technology. SEO is what most clinicians have focused on for many years, but the online world is changing rapidly in the face of new advancements in AI. With these advances come new levels of fear, excitement, and uncertainty about AI’s role in content creation, SEO, and more. If you feel lost and need direction around these topics, today’s podcast session will be helpful and informative. 

    Our Featured Guest

    Mary Walker

    Mary Walker is the new owner of Simplified SEO Consulting, a firm dedicated to helping therapists and other professionals grow their practices through strategic search engine optimization. In this conversation, Mary explains how AI is enhancing SEO, how she sees website SEO evolving with AI, and some of the biggest mistakes therapists make with SEO and AI. 

    Simplified SEO Consulting

    You’ll Learn:

    Words of encouragement to clinicians about SEOWays that AI is enhancing SEO (what we need to understand)Thoughts on changing your perspective if you’ve been fearful of AIBenefits of using social media and AI searches togetherMary’s tips for maximizing SEO content on all platforms (Find out why YouTube is her #1 choice!)Don’t discount the effectiveness of video posts to share content and engage with your audience.Wisdom in balancing the frequency of social media posts and using AI tools to repurpose existing content (Mary recommends Pictory AI for easy video creation.)The scoop on schema markup–what it is and what it does (Find out more at schema.org.)Top SEO mistakes therapists make in the world of AI:Resisting change and being unwilling to adaptWriting content at a higher level, which AI doesn’t likeLearn more about SEO with a free course and YouTube video series. Click here.

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

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  • 389: Why Podcasting Is Still One Of The Best Ways For Therapists To Build A Trusted Voice

    389: Why Podcasting Is Still One Of The Best Ways For Therapists To Build A Trusted Voice

    · Selling the Couch

    Welcome! Today’s session kicks off a two-part series on podcasting for therapists. Today’s focus is on how podcasting can help you build something bigger than just a business and help establish you as a trusted voice that resonates far beyond the therapy room. If you are a therapist who has been wondering whether it’s time to expand your reach, this episode is for you. As I’ve grown as a podcaster, I’ve learned lessons about thinking of this skill set as a tool for reaching far beyond clinical work in serving others and growing a business. Even though I was initially surprised that people would even listen to my podcast, I’ve come to understand that podcasting for me wasn’t just about sharing content. It is simply “credibility building” in slow motion, but it’s not the loud credibility that permeates social media. It is the quiet kind that is built through consistency, trust, and service.

    You’ll Learn:

    In a noisy world, depth builds trust, and podcasting creates space for depth.Three ideas about using podcasting to build your thought leadership:Thought leadership begins with trust, and podcasting builds trust–one episode at a time.People follow voices that they trust, and podcasting gives them the time and space to be human and not just polished. Authenticity is a strength!Podcasting helps you organize and articulate your ideas.You learn to refine frameworks, language, and points of view.Podcasting positions you as a thoughtful voice in a noisy world.You don’t need to be the loudest; you need to be the most aligned. Going viral and building a massive audience has a lot of downsides.Therapists who podcast consistently become trusted voices. 

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 388: Why Some Offers Sell and Others Flop

    388: Why Some Offers Sell and Others Flop

    · Selling the Couch

    Welcome to a new season of STC after a break of several weeks. I’m excited to be back with new sessions! Today’s topic to explore is the all-important question of why some offers sell well and others flop. I’m joined by my friend Prerna Malik!

    Our Featured Guest

    Prerna Malik

    Prerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what offers are and the top three conversion secrets that make offers sell like crazy. You’ll find our conversation informational and inspirational. 

    Prerna's Website and Free Email Course

    You’ll Learn:

    What is an offer? (and what is it not?)Five key elements to an offer:The core offerYour unique mechanismTrust buildersDesire driversObjection demolishersPrerna’s top three conversion secrets to strong offers:Lead with emotion, simplicity, and clarity.Use specific messaging and positioning.Use user-based urgency.Maximizing the impact of your copy on your audienceThe most common mistakes entrepreneurs make in their offersA conversion mistake most people make without realizing itThoughts on bonus offers: “Every bonus should have a purpose; otherwise, it’s just fluff.”

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

     

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • ENCORE: 7 Daily Habits That Changed My Relationship With My Podcast (And Made It Sustainable)

    ENCORE: 7 Daily Habits That Changed My Relationship With My Podcast (And Made It Sustainable)

    · Selling the Couch

    If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the chaos. In today’s episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU!

    You’ll Learn: 

    7 habits that have changed everything for me:Design for longevity, not growth.Learn how I structure my podcast schedule around the life I want.Capture ideas daily.I use a private Slack channel to keep podcast ideas and give me a pipeline of new content.Follow a repeatable episode outline.Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services.Batch record on off-months.I record January and February episodes in November and December and keep 3-6 episodes “in the bank” to create a buffer and flexibility.Warm up my voice and energy before recording.There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement.Promote my own offers first, and not just sponsors.Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.)Engage with listeners on a regular basis.Ask listeners what topics they want you to cover. Podcasting is not a one-way street!

    Resources:

    Try our FREE Podcasting Workshop to learn more.

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • ENCORE: 5 Signs You're Ready To Launch Your Online Course

    ENCORE: 5 Signs You're Ready To Launch Your Online Course

    · Selling the Couch

    If you’ve ever thought about creating an online course or made preparations to launch a course, today’s show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course you’ve considered. Join us to learn more!

    You’ll Learn:

    My online course journey and how it all began for meThe biggest lessons I learned from my multiple fears of getting startedAre you ready to launch your online course? Here are five signs to help you say YES!You are looking for a scalable impact. (Do you have a bigger vision?)You have mastered a specific skill or have become a known expert in a particular niche.You have a passion for teaching.You are open to learning new skills.You are willing to validate your idea. My belief: “Every therapist has an online course inside them.” Our free email course can help you become a course creator! Find it here.

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • ENCORE: Uncomfortable Truths About Private Practice Finances

    ENCORE: Uncomfortable Truths About Private Practice Finances

    · Selling the Couch

    Private practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for today’s conversation!

    Our Featured Guest

    James Childress

    James Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on today’s topic. In this episode, we cover the top three uncomfortable aspects of private practice that can lead to imbalance and big problems. James shares insights that help us better understand business ownership, financial stability, and the seasonal nature of private practice.

    James' Website

    You’ll Learn:Common factors that lead clinicians into private practice and entrepreneurshipKey considerations before launching into private practiceThe importance of trusting your gut and paying attention to the data
    Uncomfortable Truths About Private Practice Finances:There is a size of private practice that is inherently unstable. (This is a normal phase to pass through.)Assessing your supervisor/admin load is critical to maintaining balance.Therapists often strive to succeed in every area and “want it all.”
    Additional Insights:The need for balanced growth and attracting more people into the fieldEnsuring the external environment aligns with the internal environmentAchieving product-market fit for long-term sustainability
    Resources:

    Interested in becoming part of our affiliate program? Learn more! here!

    Want to launch your online course?

    Check out our free 7-Day Course Creator Starter Kit for Therapists at sellingthecouch.com/coursekit.

    If you’re a seasoned therapist transitioning from clinical work to online course income, join our mastermind group! We meet to build, grow, and scale online courses. Learn more here.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • ENCORE: What Therapists Should Know As Billions Are Invested In Mental Health Startups

    ENCORE: What Therapists Should Know As Billions Are Invested In Mental Health Startups

    · Selling the Couch

    Today’s session covers a topic that many clinicians are pondering. Many, like me, are having conversations with themselves in their heads about the available opportunities and the most efficient and ethical ways not to be left behind as technology presents new options in our field. The issue is how we can navigate the world of mental health tech startups that are available to join us to support our good work. Examples of what these startups provide are electronic health records, website design, marketing, and more. The truth is that the pandemic changed everything and catapulted the tech startup world into the range of billions of dollars. Don’t miss my enlightening conversation with today’s guest!

    Our Featured Guest

    Michael Fulwiler

    Michael Fulwiler is Head of Brand Marketing at Heard, a company that assists therapists with bookkeeping and financial needs. I’ve come to rely on Mike’s expertise as a good friend as I navigate the aspects of STC, trying to be a protector of our field while staying in alignment with my values. In this session, Mike and I discuss the mindblowing numbers around the multitude of mental health tech startups and how clinicians can be informed about which ones are most likely to succeed or fail. We also discuss the vitally important topic of client data privacy and the top three considerations we should have before signing up for a product or service. 

    Heard Website

    You’ll Learn: 

    How to view tech startups in the mental health industry in terms of “headwind” and “tailwind” tendencies since the COVID-19 pandemicWhat the data shows about tech startups: 90% will fail!Why the big risk also comes with big opportunities in the startup worldWhat happens when a clinician contracts with a mental health tech startupWhy client data privacy is a valid concern when working with a tech startup (Hear Mike’s advice about watching out for red flags!)Top three considerations for a therapist about a tech startup:How they handle the data Whether or not there is a mental health professional on their team who helps with decisions and developmentHow compensation for therapists is structuredMike’s advice about doing your due diligence when contacted by a tech startupAn overview of Mike’s work and mission at Heard and what they provide for therapists

    Resources:

    Interested in starting a podcast?

    https://sellingthecouch.com/podcastingworkshop

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 387: How To Optimize Your LinkedIn Profile

    387: How To Optimize Your LinkedIn Profile

    · Selling the Couch

    This will be the last episode for a month or so as I take a break to get ahead on some projects and take extra time to recharge. Today’s session is in response to a frequent question about optimizing your LinkedIn profile. I don’t pretend to be a LinkedIn expert, but I have learned some valuable lessons in the past two years of using this platform. As I share screens and info with you today, you may find it more helpful to watch the YouTube video rather than simply listen to the audio. So many people are curious about LinkedIn and how to use it best, so I’m happy to share some of my insights today!

    You’ll Learn:

    View your profile as a landing page, not a sales page. Tips for your banner (Canva is a great resource!), profile picture, text, and graphicsMy philosophy when trying something new: “Get going, get good, and then get smart.”Including credibility and social proof in your LI profileBeware of playing the analytics game!Taplio is a great resource for scheduling LI posts.Structure your “About” section with an emphasis on storytelling.Gauge your level of engagement with your ideal client.Be clear and simple about your call to action.Connect with your audience on a deeper level through your “Featured” section.Thoughts about maximizing the impact of your “Activity” sectionTips for other sections on your LI profile

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 386: Why I Don’t Want To Be Social Media Famous

    386: Why I Don’t Want To Be Social Media Famous

    · Selling the Couch

    I’ve thought a lot about this topic and want to share more about it today. You might wonder why I don’t want to become social media famous since being active in thought leadership and content creation seems to require a certain degree of social media involvement. People “hang out” on social media platforms, but my impact on the world is not dependent on being a social media influencer. Let’s explore this topic!

    You’ll Learn:

    Fame is more accessible than ever today.The path I’ve chosen values peace, depth, and privacy over chasing online recognition.Three key reasons why I don’t seek social media fame (and powerful reflection questions for you to consider):The illusion of fame as a solution to personal insecuritiesThe lesson: If you aren’t grounded before you attract attention, more attention will only amplify your struggles.The emotional toll of public exposureThe lesson: When you have a platform, you aren’t simply sharing content, but you are influencing people’s emotions, choices, and mental health. The erosion of personal privacyThe lesson: Privacy is precious, and I want to build a business that supports my life, not one that makes me feel like I’m on display. My thoughts here are influenced by an impactful 2007 blog post by Tim Ferriss. You can check it out here. 

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 385: 7 Daily Habits That Changed My Relationship With My Podcast (And Made It Sustainable)

    385: 7 Daily Habits That Changed My Relationship With My Podcast (And Made It Sustainable)

    · Selling the Couch

    If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the chaos. In today’s episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU!

    You’ll Learn: 

    7 habits that have changed everything for me:Design for longevity, not growth.Learn how I structure my podcast schedule around the life I want.Capture ideas daily.I use a private Slack channel to keep podcast ideas and give me a pipeline of new content.Follow a repeatable episode outline.Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services.Batch record on off-months.I record January and February episodes in November and December and keep 3-6 episodes “in the bank” to create a buffer and flexibility.Warm up my voice and energy before recording.There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement.Promote my own offers first, and not just sponsors.Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.)Engage with listeners on a regular basis.Ask listeners what topics they want you to cover. Podcasting is not a one-way street!

    Resources:

    Try our FREE Podcasting Workshop to learn more.

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 384: Should I Hire An Intake Coordinator For My Private Practice?

    384: Should I Hire An Intake Coordinator For My Private Practice?

    · Selling the Couch

    Today’s session highlights important questions to ask for solo or group practices about hiring an intake coordinator. Is this a smart move for your practice? Let’s dive into this topic and discuss barometers by which to measure and consider if an intake coordinator makes sense for your practice right now.

    Our Featured Guest

    Uriah Guilford

    Uriah Guilford is a group practice owner based in northern California. He also owns Productive Therapist, which provides virtual assistants and intake coordinators for therapy practices. Uriah has been a group practice owner since 2015 and has a lot of wisdom to share about the journey to hire and train an intake coordinator. We cover all the bases on this topic, including if hiring an intake coordinator makes sense for your practice and the most common responsibilities of an intake coordinator that can help you reclaim valuable hours in your day. We also cover data privacy, how an intake coordinator should handle this, and the top mistakes clinicians make in hiring for this role. We wrap up with the metrics in determining when an intake coordinator is a great fit for your practice. 

    Productive Therapist

    You’ll Learn:

    The purpose and role of an intake coordinatorTrends in intake processes—what works best?Too many options confuse and overwhelm people looking for therapy.Is it time for me to hire an intake coordinator? How do I know? (Take Uriah’s quiz to find out!)How an intake coordinator can help you grow your practiceUriah’s opinion on the importance of an intake coordinator: “Your Intake Coordinator is the MVP of your practice.”Understanding when to delegate to your intake coordinatorUriah’s journey of letting go and transitioning responsibilities to his intake coordinatorTop responsibilities of an intake coordinatorConsiderations about data privacy for your practice and your intake coordinatorSolutions when your intake coordinator is sick or away on vacationUriah’s advice on hiring (and retaining) intake coordinators for growing practicesTop mistakes therapists make in hiring an intake coordinatorImportant considerations in training an intake coordinatorSolid metrics to determine if an intake coordinator is right for youUriah’s course, The Intake Coordinator Starter Pack: Find the course here and use the discount code “STC” for 25% off!

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance...

  • 383: 5 Signs You're Ready To Launch Your Online Course

    383: 5 Signs You're Ready To Launch Your Online Course

    · Selling the Couch

    If you’ve ever thought about creating an online course or made preparations to launch a course, today’s show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course you’ve considered. Join us to learn more!

    You’ll Learn:

    My online course journey and how it all began for meThe biggest lessons I learned from my multiple fears of getting startedAre you ready to launch your online course? Here are five signs to help you say YES!You are looking for a scalable impact. (Do you have a bigger vision?)You have mastered a specific skill or have become a known expert in a particular niche.You have a passion for teaching.You are open to learning new skills.You are willing to validate your idea. My belief: “Every therapist has an online course inside them.” Our free email course can help you become a course creator! Find it here.

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 382: Uncomfortable Truths About Private Practice Finances

    382: Uncomfortable Truths About Private Practice Finances

    · Selling the Couch

    Private practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for today’s conversation!

    Our Featured Guest

    James Childress

    James Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on today’s topic. In this episode, we cover the top three uncomfortable aspects of private practice that can lead to imbalance and big problems. James shares insights that help us better understand business ownership, financial stability, and the seasonal nature of private practice.

    James' Website

    You’ll Learn:Common factors that lead clinicians into private practice and entrepreneurshipKey considerations before launching into private practiceThe importance of trusting your gut and paying attention to the data
    Uncomfortable Truths About Private Practice Finances:There is a size of private practice that is inherently unstable. (This is a normal phase to pass through.)Assessing your supervisor/admin load is critical to maintaining balance.Therapists often strive to succeed in every area and “want it all.”
    Additional Insights:The need for balanced growth and attracting more people into the fieldEnsuring the external environment aligns with the internal environmentAchieving product-market fit for long-term sustainability
    Resources:

    Interested in becoming part of our affiliate program? Learn more! here!

    Want to launch your online course?

    Check out our free 7-Day Course Creator Starter Kit for Therapists at sellingthecouch.com/coursekit.

    If you’re a seasoned therapist transitioning from clinical work to online course income, join our mastermind group! We meet to build, grow, and scale online courses. Learn more here.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 381: 5 Lessons from 2 Years on LinkedIn

    381: 5 Lessons from 2 Years on LinkedIn

    · Selling the Couch

    If you’ve been thinking about posting more on LinkedIn or if you’re curious about how to best use this social media platform, today’s show is for you. It took me a long time to understand the purpose of LinkedIn and how it can be beneficial in connecting me to the right followers. Join me for an honest look at my experience and the biggest lessons learned.

    You’ll Learn:

    5 lessons learned over the last 2 years on LinkedIn:The magic is in the DMs.Focusing on thoughtful relationships is better than chasing followers.LinkedIn’s search tool is amazingly helpful for making connections.The algorithm will always change.Don’t chase trends, but focus on consistency and diversified content.Experiment on LinkedIn, but don’t overthink the metrics.Watch out for growth gurus.Be wary of those who over-promise and under-deliver.I’m more interested in posting things that will help a young therapist like I used to be.Followers are less relevant than you think.It’s about the right people—not ALL people.Try creator mode and curate your network intentionally.The daily posting game is a slow burn.I’ve learned to pace myself in posting.I would rather focus on slower growth in followers and have consistency and sustainability.Connect with me on LinkedIn!

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 380: Why Are Therapists Burning Out Of Private Practice?

    380: Why Are Therapists Burning Out Of Private Practice?

    · Selling the Couch

    Today’s topic will resonate with many of us in private practice as we focus on burnout. Therapists are faced with many questions around how they want to conduct their businesses and structure their lives—and no one wants to face the reality of burnout. Let’s take a closer look with today’s guest.

    Our Featured Guest

    Dr. Jennifer Blanchette is a licensed psychologist, podcaster, speaker, career coach, and business consultant. She helps therapists get unstuck in their careers and lives. In this episode, Dr. Jen discusses the hazards of our profession, how it’s changing, and the emphasis on certain markers around revenue and numbers. Jen gives a sense of why we can't talk about burnout very often, along with telltale signs she noticed in her personal experience with burnout. We also discuss the strange juxtaposition of finding freedom in private practice but taking on more administrative roles, experiencing isolation, and bearing the heavy emotional toll. We close with honest insights about tuning into our bodies and learning to listen. Jen gives practical advice for any therapist who could be teetering on the edge of burnout. 

    Website (and The Therapist Burnout Podcast)

    You’ll Learn:

    Burnout—why we are afraid to talk about itUnexpected isolation and the need to find communityPrivate practice offers freedom, right??Learning to listen to your bodyFactoring your body into major decisions in life and giving yourself space for restJen’s private practice experience during the COVID-19 pandemicManaging our resources, energy, and our ability to giveTelltale signs of burnout for JenIt’s okay to ask for help!Looking at all aspects of private practice and the actual costsJen’s perspective on burnout today and what therapists need to look forBurnout prevention vs. burnout recoveryJen’s advice to therapists who are teetering on the edge of burnout

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • 379: Why I'm Pausing My Private Practice

    379: Why I'm Pausing My Private Practice

    · Selling the Couch

    This is the first episode of 2025, which marks the ten-year milestone for the STC podcast! It’s incredible that, despite my fears and uncertainties, this podcast began as a small dream of mine to use our skill sets beyond the therapy room and learn to build successful businesses. I’ve loved documenting my journey of transitioning from psychologist to online creator, podcaster, and public speaker, and I’m eternally grateful to you, each listener. It is a humbling experience that’s given me way more encouragement in return than I could have ever imagined.

    This episode is an honest look at my decision in 2024 to return to private practice, which I detailed in a podcast episode and on social media posts. I’m being extremely vulnerable in explaining why I’ve decided to pause my private practice journey for now. It’s tough for any people pleaser like myself to realize that others may be disappointed in my decision, so I want to explain. Join me for this solo episode as I lay out the details. 

    You’ll Learn:

    The reality is that we don’t build a business in a vacuum, and external factors are always in play.Three significant life events impacting my decision:Susan’s job changes mean more home responsibilities for me.Aging parents–and their need for more consistent careMore church responsibilities in leading a small groupA look at my typical daily scheduleMy commitment to viewing parenting as a privilege–and what that looks like for me as a dadMy simple insights about the totality of life and my next steps:Income is only one part of success.My brain is not wired for the mental load of running two businesses.I’m hitting my “enough” number with STC revenue.Caregiving for our parents is on the horizon, and I have the most flexibility in our family to do this.I’m realizing how I can best leverage what we’ve built with STC to bring the maximum benefit to our field and the world.My big dreams to do good and effect meaningful change to help more people

    Resources:

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • ENCORE: If I Were Launching An Online Course Soon, I'd Do This...

    ENCORE: If I Were Launching An Online Course Soon, I'd Do This...

    · Selling the Couch

    Here we are, all set for the final episode of 2024. We will fill the next few weeks with replays of popular episodes and be back in 2025 with exciting new episodes. During this hiatus, I’ll be using these “Walden months,” as I call them, for extra rest and taking time to work on specific projects, like my online course. If you are considering launching an online course, today’s episode is for you! I’ve learned a lot over the last 9 years as a course creator, and I’m sharing an honest look at my biggest lessons learned and what I would tell anyone on this course creation path. 

    You’ll Learn: 

    5 things I want to share about launching an online course:Focus on what you already know and love to teach. (Stay within your niche!)Hear my thoughts on course creation and AI.Start small and build slowly. (Think about your “value ladder.”)Think about recurring offers related to your course.Validation is non-negotiable. (Validate your course idea before you proceed.)Download the free Course Creator Starter Kit. Embrace the tech, but don’t let it overwhelm you. Start with “good enough,” and upgrade your sound, lighting, and camera when you can.Hear my recommendations for basic tech for someone just starting out in course creation. Take a “defaulting to action” perspective rather than waiting for perfectionism. Build your audience early.Don’t wait until your course launch to build your email list.Use social media and discovery platforms. Use these affiliate links for more information: Teachable, ConvertKit, and Cartra

    Resources:

    Try Upheal Secure AI Therapy Notes! Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH” to get 50% off for the first three months! 

    Interested in becoming part of our affiliate program? Learn more!

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

    If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

  • ENCORE: Low Risk Ways To Host Your First Retreat with Megan Gunnell

    ENCORE: Low Risk Ways To Host Your First Retreat with Megan Gunnell

    · Selling the Couch

    Hosting a retreat sounds like a great idea, right? When you stop and think about all the logistical and financial details, that’s when many fears and questions come to the surface. Perhaps the biggest fear is whether enough people will pay for your retreat to make it a success. Join us as we dive into this topic with today’s expert guest!

    Our Featured Guest

    Megan Gunnell

    In addition to being a business owner, author, and triathlete, Megan Gunnell is a Clinical Social Worker who has been hosting 1-day retreats, workshops and weekend/week long retreats for 20+ years.

    She hosted her first one at a local community center–complete with harp music! From these humble beginnings, Megan’s retreats have evolved into weekend retreats and international retreats that started in 2012 in Costa Rica, Italy, France, and other places around the globe.

    In this episode, we discuss why therapists find it so appealing to consider hosting a retreat, along with common fears related to the risk of hosting your first retreat.

    Megan explains how to find suitable venues that offer 100% refund options and points out the important legal and logistical considerations. We wrap up our conversation by discussing retreat marketing, which is vital to the success of your retreat. Megan shares what she has learned along her journey as a retreat host. 

    Megan's Website and Thriving Therapists Âź Facebook Group

    You’ll Learn:

    Megan’s inspiration to expand beyond private practice into hosting retreatsMegan’s #1 lesson learned: Start small and grow later.The attraction of retreats? They are transformative spaces for people to pull away from everyday life and reinvigorate their passion and purpose.The major differences between private practice work and group retreats as income sourcesLegal considerations around liability, disclaimers, emergencies, etc.Megan’s low-risk tips for hosting retreats:Start small with a test audience and test venue with a half-day or one-day retreat.Look for 100% refundable venues through a certain date prior to the event.Do the math and “beta-test” your audience.Making your retreat a profitable ventureFinding 100% fully refundable venues—and why international properties are desirableMegan’s top marketing strategies for retreats:Be very clear about your intentions. (Who is this for, and what is the purpose?)Think about your runway. (Make sure it is long enough to “land the plane.”)Build a warm excitement with your audience around the date for open registration.Handling the cancellation or rebooking of your retreat with flexibility and transparency

    Resources:

    Want to launch your podcast? Check out our free podcasting workshop

    https://sellingthecouch.com/podcastingworshop

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your...

  • ENCORE: When An Idea For An Online Course Comes From Therapy Sessions

    ENCORE: When An Idea For An Online Course Comes From Therapy Sessions

    · Selling the Couch

    Many therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest!

    Our Featured Guest

    Linda Murphy, MEd, MA, LMHC

    Linda Murphy is a group practice owner in Florida, and she’s a member of the STC Online Course Mastermind group for therapists. Linda is the founder of the Banana Man Society and the Relationship and Divorce Counseling Center. She developed her idea to create a course for dealing with a difficult person because she saw that topic come up often for her clients, and she realized over time that there had to be a better way to distill and share information beyond 1:1 therapy. She created “Banana Man” as a metaphor for dealing with a difficult person–and the Banana Man Society was born. In this session, Linda gives an open, honest look at her course creation journey, along with insights into how she refined her idea. She shares tips and strategies she has learned that might be helpful to others in the course creation process. 

    Website

    You’ll Learn:

    How to embrace the mindset of connection, support, and collaborationHow Linda realized in her first career, as a teacher, that connection is more important than contentHow Linda developed the idea for her online courseThe origins of Banana Man as a metaphor for options in dealing with difficult peopleWhy Linda created an animated video of the Banana Man story (through the STC Mastermind group)Linda’s best tips for others about creating a successful online course:Lean into who you are and be authentic.Market yourself and be creative with social media.Where Linda sees her course going in the future with a specifically targeted nicheLinda’s thoughts about the impact and benefits of the STC Online Course Mastermind group 

    Resources:

    Mentioned in this session: Sign up for the newsletter for high-achievers!

    Want to launch your podcast?

    Check out our free podcasting workshop for therapists (and therapists turned coaches and consultants). Visit https://sellingthecouch.com/podcastingworkshop.

    Want to launch your online course?

    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

    Mentioned in this episode:

    Try Alma!

    Building and managing the practice you truly want can feel overwhelming. That’swhy Alma is here—to help you create not just any practice, but your private practice.With Alma, you’ll get the tools and resources you need to navigate insurance withease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

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