Afleveringen
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This week on Send Better Emails Jamie and James are joined by Scott Hircombe, founder of Parameter, a social media agency that has worked with some big brands.
Scott shares why most e-commerce brands are getting organic social completely wrong, why chasing views is a vanity trap and why the brands that win on social stop trying to sell and start building communities that actually care.
He also gets into where AI genuinely helps with content creation, where it leads brands into a homogenised mess and why human judgment still cannot be replaced.
If you run or market an e-commerce brand and want to know what good organic social actually looks like in 2026, this is a great place to start.
#ecommerce #crm #emailmarketing
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This week on Send Better Emails Jamie and James are joined by Josh Fletcher, founder of Lifeblood, a creative led growth consultancy working with DTC and subscription brands turning over between three and thirty million.
Josh shares why most early stage brands make a critical mistake before they even launch their first ad: they skip the unit economics. He explains what you actually need to know about your margins, your customer lifetime value and your target CPA before you spend a single pound on Meta.
They also get into how AI has changed the role of paid media agencies, why static ads still beat video for early testing and how the relationship between paid and email can make or break your retention strategy.
If you run or market an ecommerce brand this one will change how you think about scaling.
#ecommerce #crm #emailmarketing
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Zijn er afleveringen die ontbreken?
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This week on Send Better Emails Jamie and James are joined by Emilia Whitaker from Mailchimp, the largest email marketing platform in the world by number of users.
They dive into how Mailchimp has evolved from a newsletter tool into a serious e-commerce marketing platform. Emilia shares insight into new ecommerce features, predictive analytics, richer Shopify integrations and the move into SMS and WhatsApp.
They also discuss the biggest mistakes ecommerce brands still make including poor segmentation, underused automations and weak data capture strategies.
If you use Mailchimp or are considering it for your e-commerce brand, this episode will challenge a few assumptions.
#ecommerce #crm #emailmarketing
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Send Better Emails returns with another short sharp episode.
This time Jamie and James explore why plain text emails are outperforming beautifully designed campaigns across multiple ecommerce brands.
They share a real case study where a simple founder note became the second best performing campaign of the month generating twice the average clicks and revenue.
Inside this episode you will learn:
• Why plain text builds trust and authenticity
• How breaking the visual rhythm increases engagement
• Where plain text works best in the customer journey
• Why accessibility and deliverability play a role
• How to test this approach in your own campaignsIf you design highly visual emails this episode might change how you think about format.
#ecommerce #crm #emailmarketing
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---
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Send Better Emails is back with a shorter, sharper format. Less filler, more action.
In this episod,e Jamie and James unpack a trend they have been seeing across multiple clients at The Inbox Club. Simple technical subject lines are outperforming clever emoji-filled ones.
They break down real A/B test results, including a Shopify update newsletter and a limited edition product launch, where literal subject lines drove more revenue.
You will learn why clarity builds trust, how subject lines frame click intent and why open rate alone is not the metric to judge.
If you write email subject lines for ecommerce or B2B brands this is an easy test you can run this week.
#ecommerce #crm #emailmarketing
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---
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This week on Send Better Emails, Jamie and James are joined by Adam Pearce, founder of Blend, a leading CRO agency helping ecommerce brands increase conversion rates and average order value.
Adam shares the three simple changes that have driven some of the biggest uplifts for his clients including exposed mobile search, surfacing trust signals directly under the buy button and using stronger visual product imagery to increase engagement.
He also explains why brands make the mistake of starting and stopping marketing channels instead of building long term foundations and why conversion rate optimisation is less about design and more about understanding your customer.
If you run a Shopify store and feel stuck at a two percent conversion rate, this episode is packed with practical insights you can apply immediately.
#newsletters #crm #emailmarketing
Send Better Emails
---
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This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon.
Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data.
Expect insights on first party data, brand building, and the smart ways to use email marketing to support Amazon growth. Jake also shares his most expensive mistake in marketing and a few strong opinions about Bohemian Rhapsody and Dubai.
🎧 A must listen for anyone running or supporting an e-commerce brand that sells on Amazon.
#newsletters #crm #emailmarketing
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---
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This week on Send Better Emails, Jamie and James sit down with Nathan Lomax, co-founder of Quickfire Digital, a leading Shopify agency.
Nathan shares how he built Quickfire, why events like Ecom Collab Club and Engage for Ecommerce are bringing the community together, and what he has learned helping brands grow online. He also talks about launching Snoop Boutique with his fiancée and what it taught him about running a brand from the other side.
You will hear Nathan’s take on what makes great Shopify stores, how to manage time across multiple projects, and why conversational commerce will define the next wave of ecommerce growth.
🎧 Perfect for ecommerce founders and marketers who want to understand how to scale a Shopify store the right way.
Quickfire Digital: https://www.quickfiredigital.com/
Snoop Boutique: https://snoop-boutique.co.uk/
#newsletters #crm #emailmarketing
Send Better Emails
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This week on Send Better Emails, Jamie and James are joined by Dan McClen, an accountant who became an entrepreneur and built and sold two successful e-commerce brands.
Dan shares how he grew Solace Jewellery from a small side project into a seven-figure business before selling it and taking over Attacus Cycling, which he turned around from a loss to steady growth. He now runs Ecom Coach, helping store owners build profitable and sustainable ecommerce businesses.
In this episode, Dan talks about why knowing your numbers matters more than chasing trends, how great customer service builds loyal customers, and why focusing on the basics is the real secret to growth.
🎧 A must-listen for ecommerce founders who want to scale profitably and send better emails.
Ecom Coach: https://ecomcoach.io/
#newsletters #crm #emailmarketing
Send Better Emails
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After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday.
In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, audience strategy, and avoiding lazy “10% off” tactics.
Expect chat about golf-themed discounts, over-masculine marketing metaphors, and why 80% of good email marketing happens before you ever hit send.
👉 Follow for more episodes on growing, segmenting, and sending better emails.
#newsletters #crm #emailmarketing
Send Better Emails
---
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In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value.
This episode highlights the significance of understanding audience behaviour and crafting personalised messages to enhance engagement and retention.
Sounds fun, right?
Takeaways
Targeted emails can significantly impact engagement and retention.Small segments can yield high value in email marketing.Personalised content fosters a sense of belonging among subscribers.Understanding customer behaviour is key to effective segmentation.B2B examples show the power of tailored newsletters.E-commerce brands should focus on high-intent browsers.Segmentation is viable even for small email lists.Building relationships through email enhances customer loyalty.Effective email marketing is about understanding and engaging your audience.#newsletters #crm #emailmarketing
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James is officially engaged — and yes, the email marketing puns are already flying. In this episode of Send Better Emails, Jamie and James talk weddings, stag dos, and how being “engaged” takes on a whole new meaning when you’re an email marketer.
They also share a big update on Secret Norwich, their experimental local newsletter: how it grew past 9,000 subscribers in just six months, why paid ads didn’t kill engagement, and how they’re about to launch a premium tier with extra history, community perks, and real revenue potential.
👉 Hit follow so you don’t miss the next update.
#newsletters #crm #emailmarketing
Send Better Emails
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A quick mini episode for you: the hidden benefit of writing newsletters.
We can quickly become obsessed with open rates, click rates and leads (for good reason), but there are other benefits to writing and sending a newsletter that deserve to be spoken about.
Jamie and James dive into one here - give it a listen.
#newsletters #crm #emailmarketing
Send Better Emails
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If you've got an old email list that has been sitting dormant, you can't just go wild and start sending emails to it again.
There are a few steps you need to follow.
Luckily, James and Jamie cover everything you need to know in this episode.
#newsletters #crm #emailmarketing
Send Better Emails
---
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This is the most underrated list growth tactic. We're not going to tell you here in this description... what would be the point in that? You wouldn't listen to the episode then...
Anyway, give this a listen and find out what we think is the most underrated email list growth tactic out there.
And don't keep it a secret. The more people who know about it, the better it works. Ooooo mysterious.
#newsletters #crm #emailmarketing
Send Better Emails
---
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The upcoming release of WhatsApp messages through your Klaviyo account has some people excited.
In the right hands, it could be a powerful tool.
James and Jamie break down some of the features and give you their thoughts on the effectiveness of WhatsApp in your CRM mix.
#newsletters #crm #emailmarketing
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Welcome automations are important. Maybe THE most important thing in email marketing. Maybe.
In this episode, James and Jamie break down their thoughts on what a good e-commerce welcome flow looks like.
Whether you're unsure about your discount strategy or how long you should make your welcome flow, grab some ideas here.
#newsletters #crm #emailmarketing
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ROLLING OUT NOW - Gmail's new unsubscribe feature is set to change how people manage their email subscriptions.
But what does this mean for email marketers?
Should we be happy? Or scared out of our minds?
Listen in as Jamie and James break down the new feature and what it means for email marketing.
#newsletters #crm #emailmarketing
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Alright, well, we had to do this at some point. It's important though and we've made it interesting.
Listen in as James gives Jamie some AI predictions for the future of email marketing. Jamie gives his take and rates the predictions out of 10.
AI isn't coming. It's here.
#newsletters #crm #emailmarketing
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SECRET NORWICH UPDATE
Remember that newsletter we started a while back? Nah, probably not.
But it did happen. And we're building it in public so that we can all learn something along the way.
Find out how we've grown to 5000 subscribers, where we messed up, what works and what doesn't and the plans for the future.
It's not often you get this kind of insight.
#newsletters #crm #emailmarketing
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LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184SECRET NORWICH: https://www.secretnorwich.com/
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