Afleveringen
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Most marketers obsess over what to send. But the smartest ones ask when.
Because the same email at the wrong time? Thatâs not just bad luckâitâs lost revenue.
In this weekâs episode of Send It!, Jimmy and Chase dive into the overlooked power of timing in your email and SMS strategy. From send-day spikes to hour-by-hour heatmaps, weâre unpacking how to find your listâs prime timeâand why timing alone could make a massive 30% difference in your revenue.
Youâll get real brand stories, data-backed tips, and a practical playbook to test, optimize, and win more clicks (and cash) just by shifting your send time. If youâre not looking at the clock, youâre leaving money on the table.
EP 32: The Science of Send Time: WhenâŻâand How Oftenâto Hit Send
Here's what we're diving into:
- How to audit your last 90 days by send hour
- Campaign vs. flow timingâwhat actually matters
- SMS send-time rules (and what to avoid)
- Segmenting by time zone and content type
- Running simple send-time A/B tests
- The 5-step send-time playbook
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention teamâbuilt to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
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02:38 Impact of Timing on Revenue
9:14 Optimizing Send Times for Email
14:23 Optimizing Send Times for SMS
20:31 Common Marketing Mistakes
22:49 Importance of Timing in Marketing
24:28 Segmenting by Time Zone
27:47 Event Timing Strategies
29:40 Testing and Analyzing Send Times
33:50 Action Plan for Optimizing Send Times
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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Live from Commerce Roundtable Miami â Jimmy Kim, Chase Dimond, and Omnisendâs Rytis Lauris sit down to unpack the state of retention marketing in 2025. This is more than a recap. Itâs a tactical breakdown of whatâs actually working in email, SMS, and push right now â backed by billions of data points from over 125,000 brands.
They cover the biggest shifts in the industry, from AI-powered subject lines and click-through strategies to the rise of push notifications and underutilized automations. If youâre looking for smarter ways to retain customers, optimize flows, and drive more revenue without over-sending â this is your roadmap.
EP 31: 2025 Email & SMS So Far - Data and Insights
Here's what we're diving into:
- Why subject lines are the biggest driver of click performance (and how AI can help
- The current state of open, click, and conversion rates in email + SMS
- Where brands are leaving money on the table with automation (hint: itâs not just abandoned carts)
- Why push notifications are the most underused, highest-ROI channel right now
- The 2 automations Chase and Rytis swear by â and how to set them up
- How to think about segmentation, privacy changes, and subscriber freshness in 2025
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention teamâbuilt to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
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00:00 Introduction to Email Marketing Strategies
03:54 Current State of Email Marketing in 2025
06:07 Impact of Privacy Changes on Email Marketing
08:27 Analyzing Email Marketing Data
14:25 The Power of SMS Marketing
16:48 Maximizing Push Notifications
23:25 Optimizing Automation for Better Results
28:04 Best Practices for SMS Automation and Campaigns
31:13 Key Automations Your Brand Should Implement
34:31 Industry and Country-Specific Data Insights
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Follow Chase Dimond at:
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Zijn er afleveringen die ontbreken?
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What if you could stop blasting your whole list and start predicting exactly who is ready to buy, what message will convert them, and when to hit send?
In this episode of Send It!, weâre joined by Nathan Snellâ$6.9B IPO founder and CEO of Raleonâto break down how AI is reinventing email and SMS segmentation. He explains how AI digests raw customer data to build high-performing segments, replaces outdated RFM scores with predictive models, and identifies VIPs before they churn (or ghosters before you waste another discount).
EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket in Email & SMS Marketing
Here's what we're diving into:
- The difference between human-led vs machine-led RFM scores
- How to separate hot leads from time-wasters
- Identifying high-value customers before they churn
- Raleonâs new âVibe Marketingâ feature that mimics your brand tone
- What AI canât automateâand where humans still need to step in
- A realistic Day 1 to Day 30 roadmap for brands without data teams
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention teamâbuilt to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
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00:00 Introduction and Challenges in eCommerce Marketing
02:28 Guest Introduction: Nathan Snell
07:38 The Role of AI in eCommerce Marketing
10:50 Community Invitation and Benefits
11:59 Advanced AI Segmentation Techniques
16:30 The Value of VIP Segments and Customer Retention
19:23 Focusing on Non-Purchasers and Prospects
23:35 Exploring Discount Strategies
26:10 Introduction to Vibe Marketing
30:14 AI's Role in Marketing
36:48 The Future of AI in Marketing
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
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Follow Chase Dimond at:
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https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Welcome emails donât just get higher open ratesâthey drive 9â11x more revenue than your average newsletter.
In this episode of Send It!, Jimmy Kim and Chase Dimond go deep on one of the most important automations in your retention arsenalâthe welcome flow. Theyâll walk through a proven 4-email, 2-SMS cadence that actually converts, plus real-world brand examples, timing strategies, and segmentation tricks that boost lifetime value from the very first touch.
You'll also learn why welcome flows support acquisition, not retentionâand how to clean up your attribution for better decision-making (and CFO-friendly metrics).
EP 29: Welcome Series Mastery: Go Beyond the Basics for Lasting Engagement
Here's what we're diving into:
- The ideal structure of a high-performing welcome series (4 emails, 2 SMS)
- Why welcome flows = acquisition, not retention
- Best send times, messaging, and urgency tactics for each touchpoint
- How to personalize early emails using first-party data and quizzes
- SMS strategies that work with your emailsânot as a copy/paste
- Benchmarks to aim for (open rates, click-throughs, purchase rates)
- A/B test ideas to boost early conversions
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention teamâbuilt to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
______
00:00 Introduction to Retention Strategies
02:07 Importance of Welcome Flows
05:05 Email & SMS One: The Immediate Welcome
10:56 Email Two: Building Credibility
13:33 Email Three: Creating Urgency
16:08 Email Four and Beyond: Evergreen Value
22:39 SMS Integration Strategies
26:37 Personalization Wins
29:37 AI-Powered Retention Marketing
30:42 Expected Metrics and Benchmarks
37:13 Rapid Fire Final Thoughts
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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An old email list can either be a goldmine... or a deliverability disaster. Hereâs how to revive it the right wayâwithout wrecking your sender reputation.
In this episode of Send It!, Jimmy Kim and Chase Dimond dive deep into the art (and science) of list reactivation. Whether youâve got 6-month-old inactives or 5-year "ancient" leads, they break down exactly how to segment, re-engage, and carefully approach dormant subscribers without blowing up your sender reputation.
From compliance pitfalls to re-permission flows to quick wins you can launch todayâthis is your guide for turning forgotten contacts into found revenue.
EP 28: List Reactivation Playbook: How to Approach Aged Email & SMS Leads
Here's what we're diving into:
- Why aged leads are worth the effort (and when they're not)
- How to segment dormant subscribers by timeline (3 months, 6 months, 2+ years)
- Re-engagement campaign ideas that actually work
- Multi-email sequencing for higher reactivation rates
- Protecting your domain reputation during list warmups
- Compliance rules you canât afford to ignore (GDPR, CASL, CAN-SPAM)
- How to decide when itâs time to sunset unresponsive contacts
- Quick win vs. long-term nurture strategies to maximize ROI
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention teamâbuilt to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
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04:58 Segmenting Your Email List
05:47 Reactivating 3-6 Mo. Dormant Subscribers
08:01 Reactivating 6-12 Mo. Lapsed Leads
10:03 Reactivating 1-2 Year Almost Lost Leads
13:44 Reactivating 2-5+ Year Ancient Contacts
17:18 Re-engagement Campaign Tactics
26:52 Building a Re-engagement Email Series
29:11 Protecting Your Domain and IP Reputation
33:18 Metrics, Compliance and Legal Considerations
39:17 Recommended Tools for List Activation
41:18 Quick Wins and Long-term Nurture Strategies
42:48 Hypothetical Scenario: Re-engaging Inactive Subscribers
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
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Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Most brands go quiet after peak seasonâand thatâs where they lose momentum.
In this episode of Send It!, Jimmy Kim and Chase Dimond unpack real-world strategies to keep your emails converting and your customers engaged no matter what month it isâfrom post-holiday slumps to summer slowdowns.
From monthly gift guides and upsells to flash sales, goal-oriented campaigns, loyalty perks, and how to personalize it all through segmentation, behavior, and purchase dataâthis is your playbook for staying relevant 24/7/365.
EP 27: Year Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying
Here's what we're diving into:
- Why most brands fumble the off-seasonâand how to fix it
- Actionable tips to reignite interest throughout the calendar
- Campaign ideas tied to life moments, niche holidays, and goals
- Key strategies to maintain engagement (upsells, cross sells, loyalty, & more)
- Off-season content ideas: behind-the-scenes, customer stories, contests
- How to implement these ideas with segmentation, automation, and personalization
- Key metrics to track off-season campaign performance
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention teamâbuilt to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
______
02:47 Google's New Email Feature
04:33 Seasonal Campaign Tactics
15:21 Maintaining Engagement Post-Peak Season
28:47 Implementing Strategies on Email and SMS Platforms
39:16 Summary and Key Takeaways
42:53 Conclusion and Next Episode Preview
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Follow Chase Dimond at:
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https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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In this episode of Send It!, Jimmy and Chase sit down with Sarah Levinger, founder of Tether, to unpack how psychology drives performance in email and SMS marketing.
Sarah is known for helping brands decode why people buyâand today sheâs sharing practical frameworks, emotional triggers, and real-world tactics to make your campaigns hit harder (without crossing the ethical line). Whether youâre crafting a subject line or building a full retention strategy, this oneâs packed with gems.
EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger
Here's what we're diving into:
- What emotional marketing really isâand why it beats pure logic
- Using NLP and Core Identity Mapping to shape messaging
- Real examples of emotional hooks in subject lines, body copy, and CTAs
- The most common emotional triggers in ecom (and how to find yours)
- Balancing persuasion with trust: how to stay ethical and authentic
- Long-term strategy tips for integrating psychology across the customer journey
- Lightning round: Sarahâs top tools, biggest misconceptions, and favorite triggers
Thank you our friends at Omnisend, Nacelle and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
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00:00 Understanding Audience Segmentation
02:45 Meet Sarah Levenger: The Emotional Marketing Expert
08:33 The Power of Emotional Marketing
14:06 Psychological Frameworks in Marketing
21:36 Testing and Validating Emotional Triggers
23:44 Crafting Effective Subject Lines
26:30 Marketing Trends and Their Evolution
26:54 Ethical Considerations in Marketing
29:22 Leveraging AI for Personalization
31:51 Building a Brand's Emotional DNA
36:57 Actionable Tips for Emotional Marketing
39:04 Long-Term Strategies for Emotional Marketing
41:41 Lightning Round: Insights and Tools
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Follow Chase Dimond at:
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Email deliverability isnât just a buzzwordâitâs the backbone of every successful retention strategy. In this episode of Send It, Jimmy Kim and Chase Dimond take you behind the scenes of their recent âRetention Reimaginedâ webinar, giving you an unfiltered, tactical breakdown of what deliverability actually means in 2025. If youâve ever wondered why your emails land in spam, how Gmail decides your fate, or what âreputation resetsâ areâthis is the episode to bookmark.
From real-time scoring mechanics to seed testing strategies and the impact of content structure on inbox placement, this masterclass is packed with actionable advice. Stay till the end for 10 tips that will reshape how you send in 2025âand some candid Q&A you wonât want to miss.
EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered
Here's what we're diving into:
- How inbox placement actually works (hint: itâs not your ESPâs fault)
- Real-time scoring: how Gmail evaluates your emails- How to run a seed test like a pro
- What Google Postmaster and Yahoo Sender Hub tell you
- 10 tactical deliverability tips for 2025
- How to handle dark mode, spam words, and content engagement
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/email-sendit-nacelle
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community
______
00:42 Welcome to the Show
05:29 The Importance of Deliverability
12:09 How Deliverability Actually Works
18:38 Promotional vs. Spam Folders
23:37 Improving Your Deliverability
29:30 Importance of Good Content in Emails
29:39 10 Quick Tips for Better Email Delivery
31:36 Fast Fire Tips for Email Success
35:55 Best Practices for 2025
44:50 Q&A Session
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Follow Chase Dimond at:
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Apple's latest privacy updatesâMail Privacy Protection (MPP), Link Tracking Protection, and ongoing iOS 18 changesâare making it harder than ever for eCommerce marketers to track email and SMS performance. Open rates are unreliable, link parameters are being stripped, and App Tracking Transparency (ATT) is limiting data visibility. So, what now?
In this episode, we break down what these changes actually mean, share real-world brand insights, and lay out a step-by-step strategy for navigating this new era of retention marketing. If you've noticed inflated open rates, misattributed clicks, or challenges in SMS tracking, this one's for you.
EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era
Here's what we're diving into:
- How Mail Privacy Protection (MPP) inflates open rates & skews data
- The impact of Link Tracking Protection on email & SMS attribution
- Why ATT is still a major hurdle for retargeting & cross-channel marketing
- The rise of first-party & zero-party data (and how to collect it)
- What KPIs actually matter now (hint: clicks & revenue over opens)
- Tech solutions & workarounds to maintain accurate tracking
- Expert insights on the future of email & SMS in a privacy-first world
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/get-started?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=product_launch&utm_id=npr_li_202504
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community
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02:34 Deep Dive into iOS Privacy Changes
08:18 Impact on Email Marketing Metrics
14:06 Impact on SMS Marketing
16:35 Technical Deep Dive: MPP and Link Tracking
19:20 Adapting to Privacy Changes
25:51 Future Outlook and Predictions
27:49 Conclusion and Final Thoughts
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Follow Chase Dimond at:
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https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Tired of guessing what your subscribers want? The key to better engagement isnât more emailsâitâs better data. In this episode, weâre breaking down how to collect and use first-party data through interactive content like polls, quizzes, and surveys to create hyper-personalized campaigns that actually convert.
Youâll learn how to leverage first-party data to personalize campaigns, improve deliverability, and build stronger relationships with your audienceâwithout creeping them out. Weâll cover the best ways to implement polls, quizzes, and surveys to gather subscriber insights, how to segment your audience based on their responses, and share real-life examples of brands using these strategies to boost retention and revenue.
EP 23: First Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement
Here's what we're diving into:
Why first-party data matters in 2025 (and beyond)
The impact of polls, quizzes, and surveys on engagement and deliverability
How to use first-party data for segmentation and automation
Real-world examples of brands successfully leveraging subscriber data
Best tools for collecting and integrating first-party data
Common pitfalls to avoid when gathering subscriber insights
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
______
03:23 Understanding First Party Data
06:18 Collecting First Party Data: Polls, Quizzes, and Surveys
11:57 Tactical Application of First Party Data
17:58 Leveraging SMS for First Party Data Collection
22:05 Utilizing First Party Data: Segmentation, Dynamic Content and More
26:00 Tactical Examples for Different Industries
31:10 Tools and Technology for Data Collection
33:09 Common Pitfalls in Data Collection
35:53 Conclusion and Next Episode Preview
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
A bloated, unengaged email or SMS list isnât just hurting your deliverabilityâitâs costing you money. If your messages are landing in spam, your engagement is dropping, and your platform costs are rising, poor data hygiene is the culprit.
In this episode of Send It!, Jimmy Kim and Chase Dimond break down everything you need to know about keeping your email and SMS lists clean, engaged, and high-converting. From avoiding spam traps to segmenting by engagement, theyâre sharing the strategies top eCommerce brands use to maintain a healthy list (and a strong sender reputation).
EP 22: Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List
Here's what we're diving into:
- Why data hygiene is crucial for email & SMS success
- The biggest risks of an unclean list (and how to avoid them)
- Step-by-step tactics for list cleaning & maintenance
- How to segment engaged vs. unengaged subscribers
- The role of double opt-in & email verification tools
- Preventing bots, spam traps, and fake signups
- The direct cost savings of a well-maintained list
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
______
02:55 Deep Dive: Why Data Hygiene Matters
06:15 Strategies for Cleaning Your Email List
13:26 SMS List Cleaning Best Practices
17:11 3 Core Audience Segments
22:10 Bots, Spam Traps, and Bad Addresses
25:12 Cost Savings and Better Deliverability
27:31 Recap and Key Takeaways
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
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Follow Chase Dimond at:
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
Product recommendations can make or break your revenueâso why do so many brands get them wrong?
This episode of Send It! dives into AI-powered product recommendations with Brian Anderson, CEO and Founder of Nacelle. Brian joins Jimmy Kim and Chase Dimond to explore how AI is reshaping eCommerce personalization, allowing brands to craft more engaging shopping experiences that drive higher conversions.
In this episode, Jimmy, Chase and Brian uncover what most brands get wrong about personalization, the biggest challenges in building a recommendation engine, and explore the importance of human oversight in leveraging AI for marketing, to ensure it serves as a tool to enhance human creativity rather than replace it. They also discuss the future of eCommerce personalization and whatâs next for Nacelle.
EP 21: AI-Powered Product Recommendations: Driving Revenue Without Compromising Privacy
Here's what we're diving into:
- Why retention marketing is more valuable than everâand AIâs role in it
- The biggest challenges in building meaningful product recommendations
- How Nacelle balances personalization with privacy concerns
- The importance of metadata and product context in AI recommendations
- Why giving merchants manual control over AI suggestions is critical
- Common mistakes brands make with eCommerce personalization
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
______
02:15 Introducing Brian Anderson
06:24 The Importance of Retention Marketing
13:35 Product Recommendation Engines
16:34 Navigating Personalization and Privacy
25:39 Busting the Myth of Personalization
28:29 The Importance of Metadata in Recommendations
30:21 AI and Human Collaboration in Marketing
34:57 The Role of AI in Engineering and Marketing
45:12 The Future of E-commerce Personalization
48:04 Wrapping Up and What's Next for Nacelle
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
Customer acquisition costs have risen 60% in the last five yearsâwhich means squeezing more revenue out of each purchase is more important than ever. One of the best ways to do that? Boosting your Average Order Value (AOV).
Higher AOV means more revenue per customerâwithout injecting more into your marketing budget. And one of the best ways to boost AOV? Cross-selling and upselling through email and SMS.
In this episode, hosts Jimmy Kim and Chase Dimond are giving you a masterclass in using cross-sells and upsells to increase AOV. Theyâll walk through the exact strategies, timing, and automations you need to seamlessly integrate these tactics into your retention marketing.
EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce
Here's what we're diving into:
- Why AOV is crucial for profitable growth
- The difference between cross-selling & upsellingâand when to use each
- The two key trigger points for automating these strategies (post-purchase & lifecycle)
- How to structure email and SMS flows for maximum conversions
- Building a cross-sell/upsell content calendar to stay consistent
- Balancing evergreen vs. time-sensitive offers
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
______
00:00 Introduction to Cross-Selling and Upselling
00:57 Celebrating Podcast Milestone
02:39 Strategies for Cross-Selling and Upselling
10:08 Email Structure and Flow for Cross-Selling
16:25 SMS Flow Structure for Cross-Selling
17:43 Developing a Cross-Sell and Upsell Content Calendar
35:16 Practical Examples of Seasonal Bundles
39:22 Measuring Success Beyond AOV
43:43 Conclusion and Next Steps
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Follow Chase Dimond at:
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
The future of customer engagement is hereâare you ready to keep up? As the modern commerce experience evolves, brands that master omnichannel marketing will dominate. In this episode of Send It, Jimmy Kim and Chase Dimond sit down with Rytis Lauris, Co-founder and CEO of Omnisend, to explore the next frontier of customer connections. From maximizing automation effectiveness to seamlessly integrating email and SMS, Rytis shares what it takes to stay ahead in retention marketing.
Youâll learn the biggest pitfalls in automated campaigns and how to avoid them, the latest trends in marketing automation, and how to leverage AI for smarter, more personalized communication.
EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement
Here's what we're diving into:
Why visual appeal is crucial for high-ticket online sales.
The real story behind Omnisend's âcustomer-fundedâ/bootstrapped success.
How to combine email, SMS, and automation to boost conversions by 47%.
The secret to avoiding common automation pitfalls.
Whatâs next for Omnisendâincluding new features and AI integrations.
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
______
02:24 Podcast Introduction and Guest Welcome
05:12 The Founding Story of Omnisend
11:04 The Evolution of Marketing Automation
19:16 The Role of SMS in Marketing
22:16 Omnichannel Marketing Strategies
30:07 Common Pitfalls in Automated Campaigns
31:34 Maximizing Automation Effectiveness
33:37 Testing Strategies for Email and SMS Campaigns
37:53 Navigating Privacy Regulations
44:00 Omnisend Customer Success Stories
47:25 Overcoming the Learning Curve with New ESPs
51:16 Upcoming Features and Solutions at Omnisend
54:16 Advice for Founders and Final Thoughts
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
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Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
Want to make your email and SMS marketing work while you sleep?
In this episode of Send It, Jimmy Kim and Chase Dimond break down the power of behavioral triggersâautomated messages that reach customers at the perfect moment. Whether itâs abandoned cart reminders, price drop alerts, or personalized re-engagement flows, these automations can drive revenue on autopilot and the two hosts will walk you through the exact strategy for each one.
Tune in to learn how to set up, optimize, and refine your email & SMS automations for better conversions, higher engagement, and a seamless customer experience.
EP 18: Automate Perfectly Timed Emails & SMS with Behavioral Triggers
Here's what we're diving into:
Why behavioral triggers are essential for retention marketing Key automation flows every brand should have How to optimize automations for better engagement & revenue The importance of reviewing and tweaking flows every 30 days Real-world examples of high-performing automation strategiesThank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
______
02:58 Defining Behavioral Triggers
05:27 Welcome Series for Non-Buyers
07:28 Abandoned Cart Strategies
09:02 Abandoned Checkout Strategies
12:24 Browse Abandonment Tactics
13:46 Welcome Series for New Customers
16:08 Price Drop Notifications
18:27 Out of Stock Notifications
22:16 Date-Based Triggers
24:14 Order Confirmation and Shipping Follow-Up
25:50 Re-Engagement and Sunset Flows
27:14 Reviewing and Optimizing Automations
28:52 Certification Program Announcement
30:05 Final Tips and Advice
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
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Follow Chase Dimond at:
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https://www.linkedin.com/in/chasedimond/
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https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
What worked in 2024, wonât in 2025. With evolving privacy regulations, new laws and fast-changing consumer behavior, this new year has already brought on new challenges. But Jimmy Kim & Chase Dimond did the digging so you donât have to and theyâre about to break it all down.
In this episode, the two hosts lay out their full 2025 playbook including the state of email marketing, non-traditional metrics that actually matter, deliverability mastery, audience management and insights for strategic planning. Plus, theyâre busting the biggest email marketing myths so you can build and execute your strategy with clarity.
EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success
Here's what we're diving into:
Current State of Email Marketing
Audience Management - Going beyond batch and blast
Deliverability Mastery - A required skill of a modern email marketer
Strategic Playbook Planning for 2025
Metrics beyond Click and Open - RPS, CTOR, UTA, CTC, OTC
Your top 10 email marketing action items for 2025
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03:35 Agenda for the 2025 Playbook
04:29 Current State of Email Marketing
08:34 Audience Management: No Longer Optional
08:47 Email Marketing Myths
12:25 Segmentation Strategies
22:19 Deliverability Mastery
34:38 Frequency and Volume Control in Email Marketing
35:38 The Importance of Sunset Policies
37:36 Strategic Planning for Email Marketing
40:03 Leveraging Inventory for Campaign Planning
47:34 Advanced Metrics for Email Marketing
56:31 Top 10 Action Items for 20250
1:04:04 Wrapping Up and Announcements
______
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
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https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
Where do you draw the line between effective strategy and unethical tactics?
In this episode of Send It, Jimmy Kim and Chase Dimond tackle the fine balance between aggressive marketing and customer respect. From misleading subject lines to intrusive personalization and legal landmines like CAN-SPAM violations, they break down the dark side of retention marketing and why cutting corners can backfire. If you've ever questioned whether your email and SMS tactics are pushing too hard, this one's for you.
But itâs not all doom and gloomâweâre also sharing the blueprint for ethical, high-converting retention strategies that keep customers engaged without resorting to manipulation. Learn how transparency, value-driven content, and list hygiene can drive long-term success while protecting your brandâs reputation.
EP 16: Ethical Retention Marketing: Balancing Tactics with Customer Respect
Here's what we're diving into:
The fine line between transparency vs. manipulation in retention marketing
How shady tactics (misleading subject lines, fake sender names) violate CAN-SPAM
Why ethical marketing leads to higher customer lifetime value
Best practices for compliance and list hygiene
Real examples of brands that got it rightâand wrong
______
00:00 Introduction to Ethical Marketing
02:06 Ethical Retention Marketing Overview
05:07 Balancing Aggressive Tactics with Respect
13:06 Illegal Email Marketing Tactics
16:39 Understanding Unsubscribes and Can-Spam Rules
21:08 Best Practices for Compliance and Trust
29:43 Key Takeaways and Ethical Marketing
31:38 Conclusion and Next Steps
______
Thank you our friends at Omnisend for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
_____
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
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Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
Ready to find out what really makes a CTA click?
In this episode of 'Send It', Jimmy Kim and Chase Dimond dissect the anatomy of an irresistible CTA in email and SMS marketing. Covering placement, clarity, urgency and designâthe duo provides actionable tips and best practices for creating high-converting CTAs and discuss the psychology behind what makes them so effective.
The two hosts also cover how personalization and audience management should play a role in crafting CTAs and share insights on the key ways to drive action in email and SMS marketing.
EP15: Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques
Here's what we're diving into:
What actually makes a great CTA?
Uncovering the psychology behind effective CTAs
CTA tips for personalization and audience management
Dissecting the anatomy of a CTA: Email marketing
Dissecting the anatomy of a CTA: SMS marketing
CTA Best practices and pitfalls to avoid
______
02:15 Introduction to the Podcast
02:26 Importance of a Great CTA0
3:58 Key Elements of Effective CTAs
6:15 Key Ways to Drive Action in Email
15:45 Key Ways to Drive Action in SMS
23:47 CTA Best Practices and Common Pitfalls
28:34 Final Tips and Wrap-Up
______
Thank you our friends at Omnisend for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
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Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
From customer support and integrations to features and ease of useâthereâs a lot to consider when it comes to picking the right email tool for your eCommerce business. Thatâs why in this episode of âSend It!â, Jimmy and Chase delve into the critical factors to consider when choosing an email service provider (ESP). They unpack their top 10+ key elements that should help drive your decision-making process.
Plus, the two hosts break down the strengths and weaknesses of eCommerce ESPs, touching on key aspects like integrations, deliverability, and automation features, essential for optimizing your retention marketing strategy. The duo also explores the importance of matching your ESP choice to your business size and needs, offering tactical advice to help you make an informed decision.
EP14: ESP's Ranked A Comprehensive Guide to Choose The Right Tool
Here's what we're diving into:
- 10+ Key factors to consider when choosing an ESP
- Should pricing drive your decision?
- Breakdown of Entry-level, Mid-market, and Enterprise tools
- Why itâs crucial to match your ESP to your business size
______
00:00 Understanding the Importance of Customer Support
00:22 Discussing Apple's New iOS 18 Features
01:00 Introduction to the Podcast
01:58 10+ Key Factors in Selecting an ESP
31:58 Entry-Level Email Marketing Tools
38:50 Mid-Market Email Marketing Tools
48:01 Enterprise Email Marketing Tools
52:02 Choosing the Right Tool for Your Business
53:23 Conclusion and Next Steps
______
Thank you our friends at Omnisend for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
-
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond sit down with David Cost, the digital leader at Rainbow Shops, to explore the transformative power of mobile apps and push notifications in eCommerce. The convenient channel boasts cost-effectiveness, personalization advantages and retention-friendly use cases that have enabled Rainbow Shops to drive 20% of their revenue through their mobile app.
Tune in as the trio uncovers the benefits of push notifications, high-engagement strategies, and the importance of a unified omnichannel strategy across email, SMS and push for maximum reach with minimal costs.
EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success
Here's what we're diving into:
The importance of push notifications in modern eCom Benefits and set up of push notificationsBuilding an effective omnichannel strategy Rainbow Shops high-engagement playbook______
00:31 Meet the Hosts and Guest
02:17 David's Background and Experience
04:00 The Importance of Mobile Apps for Retailers
13:45 The Power of Push Notifications
17:08 High Engagement Strategy at Rainbow Shops
19:40 Tech Stack and Vendor Coordination
23:29 Customer Feedback and Push Notifications
30:53 Retention and Lifetime of App Users
32:35 Conclusion and Final Thoughts
______
Thank you our friends at Omnisend for sponsoring the show!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
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Follow Chase Dimond at:
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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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