Afleveringen
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Cathryn Stormont shares the importance of keeping track of the performance of core web vitals and overall site user experience.
Talking points include:
Why are your core web vitals so important to UX?
How can you improve your core web vital scores?
Are these metrics likely to change or be added to over the next couple of years?
Are there any other key metrics that are important for UX?
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Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.
Talking points include:
How do you undertake market and competitor research to help overcome risks?
Why does this work both in primary and global markets?
Why does it help to overcome bias?
You also talk about Avoiding Logical Fallacies in SEO & Broad Marketing - what do you mean by that?
How does this process help you to maximise your budget?
Why does this help you Avoid alienating potential customers?
What data should you be gathering?
Where should you get data from?
How often should you be doing this?
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Zijn er afleveringen die ontbreken?
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Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals.
Discussion points include:
Why does translation and SEO need to be the same task?
What happens if these tasks aren’t tackled together?
Surely technical SEO and content creation are quite different tasks?
What aspects of SEO do people who are translation specialists commonly miss out on?
What aspects of getting translations right do SEO specialists generally get wrong?
How do you ensure that translations are correct for the local region?
What tools does an SEO need to do both of these tasks effectively together?
How do you determine if a translation has been effective?
Do localised translations need to be optimised differently for local search engines?
Is AI not impacting the need for localised translations?
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Joseph Kahn explains why adapting to the Local SEO Evolution is key.
Talking points include:
What changes in local search algorithms are you referring to?
How is ‘features with AI’ affecting local SEO?
How do you optimize for "near me" searches ?
What do you mean by optimizing for location-based queries using AI?
How do you leverage user-generated content for local SEO using AI?
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Sean Barber shares why tracking LLM traffic matters.
Talking points include:
Why does tracking LLM traffic matter?
How do you go about doing this?
What LLMs are driving the most traffic at the moment?
How should an SEO optimize for LLMs?
What are some specific steps that SEOs should take to optimize for LLMs?
Why is this important compared with other SEO activities?
How is the LLM space evolving?
What does this mean for the future of SEO?
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Edward Ziubrzynski explains why global EEAT needs to be a local strategy.
Talking points include:
What do you mean by EEAT being a local strategy?
How could an EEAT strategy vary in different locations?
What local considerations do brands generally need to be aware of?
How do you strategically roll this out if you’re a big company?
How does this improve your SEO?
How do you measure the success of this?
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Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights.
Discussion points include:
What do you mean by cognitive insights?
How can cognitive insights help with local marketing?
How can familiarity help to build your brand?
What’s an example of hyper-localised content?
How do you deliver hyper-localised content?
What are the benefits of delivering hyper-localised content?
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Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences.
Lau Miguez and David Bain discuss:
What do you mean by treating each international market uniquely?
You say Transcreate, Don’t Translate - what does that mean?
What other content creation tips do you have when trying to appeal to a local market?
Why do you have to understand the local Media Landscape?
How do you use the local media?
How do you get to know the local audience?
You advise on appreciating local Cultures and Subcultures - what does that mean in practice and how does this help to create a more impactful campaign?
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In this episode, Sinead shares that you should find ways to look beyond what SEO tools show you, and that you sometimes you have to go manual to stand out.
Discussion points include:
What are examples of not getting enough information from tools?
When Media databases don't show you the most relevant contacts, how do you get the most relevant contacts?
You say that Google doesn't always show you all the relevant stories from a straight search - why is this important and what should you do about it?
Backlink tools can't always show you the full range of backlinks in a domain - why does this matter and how do you dig deeper?
How much value does this human digging deeper provide?
How do you measure the impact of it?
Can AI not assist with this?
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In a world where over 65% of searches end without a click, No-Click SEO is reshaping how businesses approach search visibility.
David and Rose discuss:
Why is no-click SEO a thing?
Why are traditional click-through rates (CTR) are no longer the best success metric?
How are Google’s AI-driven search features (SGE, featured snippets, and People Also Ask) keeping users on Google, and what does this mean for SEO?
What actionable strategies can you offer that mean that users search for a brand directly? (AI-generated snippets, leveraging structured data)
How do you continue to future-proof your SEO?
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With Google reducing the payoff from SEO by introducing AIOs, building authority is becoming ever more important. But how do you use data to design highly effective digital PR campaigns?
In this episode, David's questions to Andreas include:
- You suggest Benchmarking link volumes, quality and velocities to see where you are vs competitors - what does this mean and why do you suggest this?
- You say that SEOs are chasing link sources, and that they should chase the target destinations instead. What does this mean?
You also recommend using Internal search pages as an insight by product - why?
- You suggest using indexes to find where you're under indexing on your content. What’s the value in doing this?
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Sally Raymer talks about how you should go about tackling changes from algorithm updates.
Discussion points include:
How do you keep track of Algorithm Updates?
How do you decide what are the key algorithm updates to act on?
How soon do you act?
Changes in intent / competition / volatility
How do you analyze changes in user intent?
How do you determine whether your brand can continue to compete in these spaces?
How do you find new opportunities?
What are some examples of bad practices that get punished now?
How do you regain momentum after suffering from an algorithm update?
How do you predict the sustainability of new found opportunities?
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Filipa Serra Gaspar talks about the importance of refreshing old content.
Discussion points include:
How do you select the content that needs to be refreshed?
What metrics are you looking at when deciding on the content that needs to be refreshed?
How do you know when to refresh the content, when to delete the content and when to leave it alone?
How do you refresh the content?
How do you know the part of content to refresh?
Do you remove some of the old content or just add new content?
What tools do you use?
How do you know what to add to the content?
Can you outsource this process?
What are you looking to happen when you refresh content?
How do you measure the impact of this?
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Vivek Shankar shares why AI is here to stay and what to do about it.
Talking points include:
Why is AI here to stay?
What does that mean for content marketers?
What do you mean by implementing AI successfully?
You talk about models - are these best models to use for different industries?
What is the wrong way to implement AI?
How do you ensure quality in content?
How do you measure results?
What AI software do you use?
How do you integrate this into your content strategy?
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Olga Zarr shares why you need to nail on-page SEO before doing anything else.
Talking points include:
Why are aspects of on-page SEO often neglected?
What aspects of on-page SEO are key for 2025?
How do you know which aspects of on-page SEO to prioritize?
Can you achieve much success just by focusing on on-page?
Are you saying that off-page isn’t as important?
How do you know when your on-page SEO activities are done?
Do you use tools to measure this?
How is on-page SEO changing?
How do you keep a track on how SEO changes?
How can you measure the success of your on-page SEO activities?
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Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends.
Discussion points include:
You talk about Applying SEO First Principles - what does that actually mean?
How do you ensure that your strategies are aligned to SEO First Principles?
What does high authority actually mean?
What are the core UX metrics and why?
You don’t recommend chasing SEO tactic trends - why is that?
How is SEO evolving and what do we need to be careful about?
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Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.
Talking points include:
What are the basics?
Why are the basics still the most important part of what an SEO does?
How long will the basics remain relevant for?
Has anything changed about the basics recently?
What does getting distracted by AI tools and algorithm updates look like?
What’s an example of bad use of AI?
Shouldn’t we keep track of algorithm updates and update our tactics accordingly?
Is there a good use of AI?
You’re known as a local SEO expert - does this advice apply to all kinds of SEO as well as local SEO?
How do you incorporate focusing on the basics as part of an SEO strategy?
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Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website.
Talking points include:
What impact do the fundamentals have?
How do you track and measure, how do you stay on top of the fundamentals?
What percentage of your time should be spent on the fundamentals rather than newer tactics or strategies?
You talk about so many shiny new things happening in SEO - how do you know which shiny new thing to pay attention to?
How do you tell a client that you want to focus on the fundamentals, when all they’re interested in is AI?
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Joe Hale shares why e-commerce sites are leaving revenue off the table.
Talking points include:
Why does this leave revenue on the table for e-commerce sites?
What is the difference between a collection and a category page?
What impact does creating & utilising collection/category pages have?
How do you measure this impact?
How do you optimise your use of these pages?
How do you know which categories to focus on first?
What process do you go through to promote these pages?
Is this advice suitable for all types of e-commerce sites?
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