Afleveringen
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Sanja Markovic shares that a site migration is like moving house.
Talking points include:
What do you mean by a site migration?
How do you prepare for a site migration?
How much time do you need to prepare?
What teams should be involved?
When is a site migration considered to be successful?
What are the most common reasons why site migrations fail
How to avoid making mistakes in a site migration?
Read the full transcript of Sanja's interview at: https://majestic.com/seo-in-2025/sanja-markovic
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Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration.
Talking points include:
What are the key elements in a migration briefing document?
Who do you work with?
How do you sell the need for this?
Where do you gather information from?
What issues are likely to be solved by creating a migration briefing document?
Read the full transcript of Nikki's interview at: https://majestic.com/seo-in-2025/nikki-halliwell
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Zijn er afleveringen die ontbreken?
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Emma Russell shares 5 SEO tasks when migrating your site in 2025.
Emma's key points are:
1. Understand if it’s an opportunity for growth
2. Benchmarking what you have now
3. List all of your requirements
4. Make friends with dev
5. Test test test
Read the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell
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Andrew Optimisey shares about he importance of controlling all of your domains.
Talking points include:
What does controlling all of your domains mean in practice?
Who should be responsible for your domains?
When should you buy a new domain and when should you build a new project on an existing domain?
When should you change a domain for an existing project?
When should you let a domain name expire?
What do you do from an SEO perspective when you decide to let a domain name expire?
What do you do if you have let an old domain expire, and you realise that this was a mistake. Is there any way to go back?
What can you do if a spammer or scammer gets hold of your domain?
What do you think of the newer domains - Is .com always best?
When selecting a new domain, is brand or domain more important?
Read the full transcript of Andrew's interview at: https://majestic.com/seo-in-2025/andrew-cock-starkey
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Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic.
Talking points include:
What is the difference between the cost and value of organic traffic?
Why do we need to know the cost?
How do we calculate the value?
What do you mean by organic traffic in all forms?
How do you prefer to calculate ROI?
How does this lead into defining an SEO strategy?
How often should this work be done?
How is it changing due to AI and new technology?
Read the full transcript of Helen's interview at: https://majestic.com/seo-in-2025/additional-insights/helen-pollitt
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Andy Frobisher shares that it’s time to get serious about the internet and energy consumption.
Talking points include:
What companies are trying to go net zero?
Does this have a positive business case?
What does this mean for the overall size of pages on websites?
What are the best ways to reduce the page speed of a web page in 2025?
What does this mean for algorithms moving forward?
What does this mean for SEO planning?
How can Core Web vitals help us with this?
How do we forecast a revenue increase or cost reduction as a result of reducing page speed?
Read the full transcript of Andy's interview at: https://majestic.com/seo-in-2025/andy-frobisher
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Bastian Grimm shares that inventory management is now more important then ever.
Talking points include:
What do you mean by Inventory management?
How do you know which content to focus on?
What do Google do when they can’t keep up with crawling and indexing the web?
Should you get rid of some content?
What content should you get rid of?
What’s an example of poor quality content, produced by AI?
What is state-of-the-art AI that SEOs should be using?
What parts of your SEO and content production should you be using AI for?
How else can AI help with your SEO performance?
Read the full transcript of Bastian's interview at: https://majestic.com/seo-in-2025/bastian-grimm
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Kaspar Szymanski shares that SEO in 2025 is all about signal input.
Talking points include:
What do you mean by SEO signals?
Are Google and Bing looking for the same thing in terms of SEO signals?
So the same signals apply to LLMs as well?
How do you ensure that SEO signals are consistent?
Why do regular, annual SEO audits help with SEO signals?
What are the key things to be looking for in an SEO audit?
Is using server log data important as part of this?
What are you looking for in server log data?
What software do you use to assist you with this?
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Tin Dudajek shares the growing importance of schema markup.
Talking points include:
How would you summarise the current state of Schema?
Why is it continuing to gain importance in 2025?
What is schema used for in modern SEO? (data management)
Why is Schema so important for AI?
What content needs to be optimized for Schema for AI?
Where is AI using these schema enhanced pages?
What tools do you use to assist with this?
How do you measure success?
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Keith Goode shares that SEO Product Management is the natural progression of Technical SEO.
Talking points include:
What is SEO product management?
What does the day-to-day life of an SEO product specialist look like?
Why is SEO Product Management the natural progression of Technical SEO?
Why does SEO Product Management help you go from just building audit lists to implementing changes?
Should every SEO be considering this?
What skillsets are developed?
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Cathryn Stormont shares the importance of keeping track of the performance of core web vitals and overall site user experience.
Talking points include:
Why are your core web vitals so important to UX?
How can you improve your core web vital scores?
Are these metrics likely to change or be added to over the next couple of years?
Are there any other key metrics that are important for UX?
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Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.
Talking points include:
How do you undertake market and competitor research to help overcome risks?
Why does this work both in primary and global markets?
Why does it help to overcome bias?
You also talk about Avoiding Logical Fallacies in SEO & Broad Marketing - what do you mean by that?
How does this process help you to maximise your budget?
Why does this help you Avoid alienating potential customers?
What data should you be gathering?
Where should you get data from?
How often should you be doing this?
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Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals.
Discussion points include:
Why does translation and SEO need to be the same task?
What happens if these tasks aren’t tackled together?
Surely technical SEO and content creation are quite different tasks?
What aspects of SEO do people who are translation specialists commonly miss out on?
What aspects of getting translations right do SEO specialists generally get wrong?
How do you ensure that translations are correct for the local region?
What tools does an SEO need to do both of these tasks effectively together?
How do you determine if a translation has been effective?
Do localised translations need to be optimised differently for local search engines?
Is AI not impacting the need for localised translations?
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Joseph Kahn explains why adapting to the Local SEO Evolution is key.
Talking points include:
What changes in local search algorithms are you referring to?
How is ‘features with AI’ affecting local SEO?
How do you optimize for "near me" searches ?
What do you mean by optimizing for location-based queries using AI?
How do you leverage user-generated content for local SEO using AI?
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Sean Barber shares why tracking LLM traffic matters.
Talking points include:
Why does tracking LLM traffic matter?
How do you go about doing this?
What LLMs are driving the most traffic at the moment?
How should an SEO optimize for LLMs?
What are some specific steps that SEOs should take to optimize for LLMs?
Why is this important compared with other SEO activities?
How is the LLM space evolving?
What does this mean for the future of SEO?
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Edward Ziubrzynski explains why global EEAT needs to be a local strategy.
Talking points include:
What do you mean by EEAT being a local strategy?
How could an EEAT strategy vary in different locations?
What local considerations do brands generally need to be aware of?
How do you strategically roll this out if you’re a big company?
How does this improve your SEO?
How do you measure the success of this?
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Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights.
Discussion points include:
What do you mean by cognitive insights?
How can cognitive insights help with local marketing?
How can familiarity help to build your brand?
What’s an example of hyper-localised content?
How do you deliver hyper-localised content?
What are the benefits of delivering hyper-localised content?
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Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences.
Lau Miguez and David Bain discuss:
What do you mean by treating each international market uniquely?
You say Transcreate, Don’t Translate - what does that mean?
What other content creation tips do you have when trying to appeal to a local market?
Why do you have to understand the local Media Landscape?
How do you use the local media?
How do you get to know the local audience?
You advise on appreciating local Cultures and Subcultures - what does that mean in practice and how does this help to create a more impactful campaign?
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In this episode, Sinead shares that you should find ways to look beyond what SEO tools show you, and that you sometimes you have to go manual to stand out.
Discussion points include:
What are examples of not getting enough information from tools?
When Media databases don't show you the most relevant contacts, how do you get the most relevant contacts?
You say that Google doesn't always show you all the relevant stories from a straight search - why is this important and what should you do about it?
Backlink tools can't always show you the full range of backlinks in a domain - why does this matter and how do you dig deeper?
How much value does this human digging deeper provide?
How do you measure the impact of it?
Can AI not assist with this?
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In a world where over 65% of searches end without a click, No-Click SEO is reshaping how businesses approach search visibility.
David and Rose discuss:
Why is no-click SEO a thing?
Why are traditional click-through rates (CTR) are no longer the best success metric?
How are Google’s AI-driven search features (SGE, featured snippets, and People Also Ask) keeping users on Google, and what does this mean for SEO?
What actionable strategies can you offer that mean that users search for a brand directly? (AI-generated snippets, leveraging structured data)
How do you continue to future-proof your SEO?
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