Afleveringen
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You may not know this yet about me, but something thatās really important to me is knowing the numbers. Now, I know what you might be thinking: talking numbers is boring! But before you press the skip button, I promise you - youāre going to get so much out of this episode as we dive into some really interesting facts on the power of data in business.
Today, Iām joined by the amazing Lacey Sites. Lacey is not only my incredible business coach, but co-CEO of Datable, a company that helps business owners get this invaluable information of their data in a real-time, automated way.
In my business, we use Datableās free tools for all of our launches, to extract all the data and help us continue to up level. Knowing our numbers helps us make smarter decisions, save time and increase our profitability.
In this conversation, weāre exploring the biggest mindset hack that supports me and my business strategy. Lacey will also share some epic client examples of how analysing data and tweaking things accordingly can help boost numbers and leverage sales in a fast, efficient way.
Conversion Rates vs Traffic
Weāre told again and again that increasing traffic is the key to success. However, Lacey assures us that traffic is not the most impactful factor in a business's success. Instead, she suggests focusing on conversion rates and ensuring that potential customers are converting at a decent percentage. By analysing the data and identifying areas for improvement, entrepreneurs can optimise their sales processes and increase their profitability without solely relying on increasing traffic.
Data as an Antidote to a Negative Mindset
While it can sound rather dry, data can actually provide us with a powerful tool to combat negative mindset patterns. By having access to accurate and up-to-date data, business owners can make decisions based on facts rather than emotions or any limiting beliefs they might have. Lacey shares a powerful story about one of her clients who broke through her self-doubt simply by understanding and working with her numbers.
Using Data to Guide Your Decisions
As business owners, itās important that weāre strongly connected to our intuition. Lacey and I discuss how intuition can often be tied to logic, and how recognising this can support us to make the right decisions in our businesses. Lacey emphasises that knowing all the information - which includes the data - is where our power lies, and a place we can make good, logical choices from.
The process Lacey and her team have created to track and analyse data has completely revolutionised the way I run my business, and I encourage you to click the links below so that you can get on your way to scaling your business and in turn, creating the most time and financial freedom possible.
Enjoy!
LINKS
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Datable Workshop Slides
Connect with Lacey:
Instagram: @getdatable
Website: https://getdatable.com/
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Today, Iām bringing you this episode from the launch of The Mastermind Model! Itās perfect timing, as Iāve been having so many conversations with my community on the different beliefs around masterminds.
You may have been told certain things about masterminds or heard them online, and unfortunately a lot of ideas that get around arenāt necessarily true. So, today Iām going to debunk some common myths surrounding masterminds.
Myth #1: A Mastermind is All About the Peer Experience with No Curriculum or Learning
Contrary to popular belief, a best practice mastermind incorporates both a peer experience and a curriculum or learning component. Weāll explore why relying solely on the peer experience is risky, and why they make our clientsā ROIās hard to track. I also talk through just how crucial it is to be crystal clear about your ideal clientsā outcome and offer a hybrid experience, where your role is as facilitator AND coach or mentor.
Myth #2: A Mastermind Can Only Be Business-to-Business (B2B)
While there is a blurred line between what constitutes a mastermind and a group program, it is possible to have a business-to-consumer (B2C) mastermind. The key distinction lies in the focus and structure of the program. I talk through the differences between the two, and explain how to define your program to align with the expectations of your target audience.
Myth #3: A Mastermind Canāt Provide the Same Level of Service or Results as One-to-One Coaching
I truly used to believe that one of the reasons I couldn't transition from one-to-one to a mastermind was that I couldn't possibly help my clients get as good results. However, I quickly found that to be completely untrue. Not only did the mastermind actually reduce the amount of time I spent providing information to clients, I actually saw my clients achieve better results than in the one-to-one coaching setting. I give you the insights on how you can reach more people without spending more time or sacrificing the quality of your service through masterminds.
Myth #4: Holding Space for More People in a Mastermind Means More Work
Now, I have a real-life example for you to debunk this prevalent myth. While brainstorming with my husband on ideas for this episode, he immediately said, āPeople need to know that you can work with more people, but it's less work.ā How was he so sure of this? Well, he saw it happen for me! When you have this container that is set for scale, you have the opportunity to utilise the power of the group and the systems that you create - something we teach you all about throughout The Mastermind Model.
Myth #5: It's Hard to Sell a Mastermind in 2024
Given the current economic and market conditions, so many people believe that selling a mastermind in 2024 is challenging. While itās true that the landscape is evolving, it is still possible to sell and thrive with a mastermind. The key lies in having an exceptional offer that addresses your ideal clients' specific challenges and desires. Weāll explore different strategies you can implement to ensure that you have clearly identified the problem you are solving for your ideal clients and that your offer aligns with their needs.
A mastermind is an amazing way to support and scale your business, and I encourage you to explore how you can incorporate this model to not only get better results for your clients, but to achieve more time and freedom in your every day!
Note: If youāre listening to this episode on release day, itās your last day to join The Mastermind Model, so click the link below and join us today. Or, if youāre tuning in after today during May 2024, make sure to send me a DM on Instagram and I will let you in late!
Happy listening!
LINKS
The Mastermind Model
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Zijn er afleveringen die ontbreken?
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Iām so excited to be joined today by Jen Dalton, a dance business coach and mentor, who has recently achieved $90K in sales in the first quarter of the year. With more than 30 years of experience in dance, during which she has founded, acquired, and sold multiple studios, Jen has developed a wealth of knowledge and a strong passion for her industry. Sheās going to share how she built her mastermind, and why she made the shift in the first place.
Starting a Mastermind
Jen has been very successful running dance studios so the decision to leave and start a mastermind business was not made lightly. As Jen says, it was just a natural evolution. When she began her career she was fueled by a desire to nurture and guide the children she taught. As she transitioned to management, she found a passion for helping other teachers achieve their goals.
Eventually, she found other dance studio managers would approach her for advice or support and realised she wanted to serve them. So she made the shift and now works to help dance studio owners simplify and scale their businesses through her signature framework, the studio scaled method.
Building a Profitable Mastermind
Jen chose to launch her new business with the mastermind as her primary offer. It can be a difficult move to make but sheās been super successful with $70,000 in revenue in her first year and $90,000 in revenue from Q1.
She shares the things that helped her most on this journey, including her experience working with me in the Mastermind Model Program. She credits the programās clarity, simplicity, and actionable steps for empowering her to create, market, and deliver her mastermind successfully.
Selling with Authenticity:
We discuss Jen's approach to sales, which prioritises authentic and genuine connection. She views the sales process as an opportunity to listen, understand her clients' needs deeply, and build relationships based on trust. This lets her identify potential clients that are a good match early on so she can focus on nurturing those relationships. This strategy is how Jen achieved an 80-90% conversion rate on sales calls and built a loyal community.
Jenās story is a testament to the power of passion, dedication, and strategic growth. I hope it will inspire you to pursue your entrepreneurial dreams with courage and determination.
If it does make sure you remember Jenās simple advice: Just get started, and enjoy the process.
Connect with Jen Dalton
Website: jendalton.com.au
Instagram: @_JenDalton_
Facebook: Jen Dalton Dance Business Coach
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Weāre back with an amazing guest episode today! My aim for these episodes is to bring people on the show who can provide insights that support you to build out your masterminds and group programs.
In this episode, Iām joined by Chloe and Vickie from The Movement Perspective, who are incredible examples of what it looks like to create a mastermind or a group program when you have a smaller audience. We also hear about how to prioritise building a larger one really quickly.
After eight epic years in business together, Chloe and Vickie not only transformed their Perth-based Breathe Pilates into a seven-figure success, they did so without losing their sense of self. Through a few tears, plenty of champagne and an espresso martini or two, they've honed the art of work-life balance.
In this conversation, they share their approach to finding success, which helps bring clarity to their business strategy, empower their clients to prioritise the things they love, and allows them to have fun whilst doing it!
The Decision to Start a Mastermind
Initially, Chloe and Vicki were focused on instructor professional development, but soon realised they had more to offer - as well as a desire to make a bigger impact. Through participating in my Mastermind Model program, they were inspired to launch their own mastermind. Within three months, they achieved a five-figure launch. We hear about their strategies and mindset that saw a 155% increase in revenue for their second mastermind round.
The Importance of Clarity and Self-Belief
One of the key factors that contributed to Chloe and Vickie's success was their clarity on who they wanted to help and what problem they wanted to solve. They were unwavering in their belief that their offer could make a significant impact on the lives of studio owners. They share how this clarity allowed them to attract their ideal clients, and we discuss the importance of having a clear framework to follow that will fast-track your launch.
A Well-Defined Sales Process
Chloe and Vickie's belief in their offer and commitment to helping their clients achieve results were evident in their sales process. They approached sales conversations with the mindset of opening the door to allow people to come through and receive the support they needed. We talk about the need to build trust and understand the needs of our potential clients, rather than using a pushy or āsalesyā approach.
Whether you're an instructor, business owner or entrepreneur, this conversation is packed with amazing insights and inspiration on smashing self-imposed limits, challenging the norm and finding success on your own terms.
So, let's dive in and discover the secrets to these powerful womenās incredible transformation and success!
LINKS
Connect with The Movement Perspective:
Instagram: @the.movement.perspective
Website: https://www.themovementperspective.com.au/
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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In this episode, we sit down with Katy Almstrom, a seasoned entrepreneur and the founder of MoneyWise, to delve into the world of mastermind models. With years of experience in coaching and entrepreneurship, Katy brings a wealth of knowledge and expertise to the discussion.
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Katy and I have been working together for about 12 months now. In that time, sheās transitioned her business to a mastermind model and thatās what weāll be discussing today. She provides insights into her sales process secrets, the key elements of delivering a kick-ass mastermind, and how the mastermind model has transformed her business.
Transitioning to the Mastermind Model
Before embracing the mastermind model, Katyās business operated in a one-on-one coaching model. She enjoyed this work greatly but eventually realised the group setting of a mastermind would be better aligned with her mission of normalising conversations around money with women.
The mastermind model can offer far greater scalability and ease than individual coaching can, but it does come with some different things to consider. For one, the longer sales process gives you more time to nurture leads and build strong client relationships. We share our sales process secrets so that you can take full advantage of the mastermind model.
Delivering a Kick-Ass Mastermind
Moving on to the delivery of masterminds, Katy shares insights into refining the process for optimal client experience. Initially, she believed she needed things to be drastically different but wasnāt able to enjoy working that way. Eventually, she found the perfect fit by embracing a more personalised approach, emphasising clear communication, one-on-one onboarding, and goal setting with clients.
Leveraging the Mastermind Model
Then we talk about how Katy uses the mastermind model to create exceptional offers and experiences. She stresses the importance of intentional offer creation and obsession with details for client success. Learning from experts and using all the resources available to her has ensured Katy gets maximum results from the mastermind model.
ļ»æKaty has so much experience and wisdom to share in this episode! I know itāll leave you feeling confident and informed about the mastermind model. So, sit back and enjoy!
Connect with Katy
Instagram @katy_almstrom
Facebook: www.facebook.com/groups/networthwoman
Messy to Magnetic Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic-money-mindset-and-money-management/id1594671912
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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āIs a mastermind right for my business?ā Todayās episode is inspired by the fact that this is a question I get asked a lot by my clients. Theyāre often unsure as to whether this model will work for them if theyāre not fully booked yet, donāt have a big list or arenāt participating in a mastermind themselves.
In my opinion, you donāt need to wait for any of these factors before you start. You may have heard me say before that when I started my mastermind, I had never seen or experienced one that I wanted to be in personally. So I went ahead and created the experience that I had been searching for, for other people.
In this episode, Iām taking you through 5 specific ways to know whether a mastermind is right for your business. It doesn't need to be that you tick all of them off, but if you resonate with any of these 5, you're going to recognise whether a mastermind is for you or not.
1. You Work One-on-One with Clients and Have a Proven Methodology
If you are currently working one-on-one with clients and have a proven methodology or process, a mastermind could be a great addition to your business. Instead of repeating the same information on individual calls, you can teach it once to the entire group, allowing them to learn from each other's experiences.
2. You Have Enough Community to Convert into a Mastermind
Despite what you might think, you don't need a large email list or to be fully booked with one-on-one clients to start a mastermind. I personally had less than 1,000 people on my email list when I ran my first mastermind, with 20 sign-ups. The key is to focus on building relationships and mastering the art of sales, rather than solely relying on the size of your list.
3. You Believe in the Power of Groups
Holding space for a group can be intimidating, especially if you haven't done it before. However, you don't need to be a Jedi-level expert in group facilitation from the start. As you run your mastermind, you will learn and grow in your ability to hold space for the group. What matters most is having the confidence to kick off the process and a genuine belief in the power of groups to support and uplift each other.
4. A Mastermind Fits Your Model
If you currently run a membership or low-ticket offers, or if you exclusively offer premium one-on-one services, incorporating a mastermind into your business model can be a really great, strategic move. For those working one-on-one, a mastermind can be a prerequisite for clients before they enter into individual coaching.
5. You Want to Make Recurring Revenue while Spending Less of Your Time
Many entrepreneurs rely on one-on-one services for their monthly recurring revenue, which can lead to burnout and limited scalability. A mastermind offers a way to generate monthly recurring revenue without solely depending on your time. By leveraging the power of groups, you can serve multiple clients simultaneously, without it taking up all your focus and energy!
I hope this episode serves as a helpful guide for you to discover whether or not itās the right time to venture into the world of masterminds. Remember, at the end of the day, itās your business and therefore 100% your choice as to how you run it!
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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As coaches, creatives and consultants, itās no secret that we are experiencing more market saturation than ever before. With a huge fluctuation in the online space over the last few years, organic content rates are dropping while ad spend is increasing, leaving a lot of online business owners discouraged about their offers and programs not selling.
But these changes in the market donāt necessarily mean itās harder to sell. This is where itās so important to have a CEO mindset to look at things through an empowering lens and not buy into negative stories.
Although Iām seeing a lot of conversation right now around programs not selling, three different offers are working really well right now. All of these offers focus on delivering high-value content in a way that truly supports people and businesses where theyāre at.
The Power of Done-With-You Services
One of the most successful offer types gaining traction in the online space is the concept of "done-with-you" services. This approach involves providing clients with a hands-on experience, guiding them through the process and fully supporting them through the next steps.
By offering more bespoke support, you can build a deeper connection with your audience and tailor your offerings to meet their specific needs and preferences.
Harnessing the Impact of Audits
Audits have emerged as another powerful tool for businesses looking to enhance their online presence and attract more customers. Whether it be a website audit, Instagram audit, or looking at a potential clientās funnel, audits are a fantastic way to showcase your expertise and build trust, making it a great mid-tier sales option to lead into higher ticket items such as a mastermind.
Elevating the Experience with High-Ticket Support
People are becoming more and more resistant to buying self-paced programs where there is no additional support. Gone are the days of people purchasing a mastermind just because they want a peer-to-peer experience - they want to know that you are in the trenches with them. This means going back over your offerings and considering how you can include a greater level of support to your clients to make them feel guided and held while working with you.
While it can feel daunting with so much market saturation, the entrepreneurs who make it long term and build sustainable businesses are the ones who ebb and flow with the changes happening around them. I hope this episode is helpful to you in seeing what offers are working right now and how you can shift your mindset to make the market work for you, not against you.
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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A key point of focus in business is your customer lifetime value and considering how you can continue to work with your existing clients over a longer period. As online business owners, we spend a lot of time and money on marketing and sales processes to generate new leads, but a smart business strategy is making your courses and programs so incredible that your existing clients want to keep working with you.
We have recently celebrated a very successful launch of the Swiftmind Scaled Mastermind, not only selling out the mastermind but also generating a 93% retention rate. There are a number of things that I believe contributed to this so today Iām sharing the exact steps I took to retain so many existing clients in my latest mastermind launch.
Being Unattached to the Outcome
I believe one of the reasons why I attract people into my programs is because Iām not attached to the outcome. One of my core beliefs is that I'm always working with the clients who are most aligned with my highest good, therefore whoever is not aligned will not continue with me, which is more than okay. This level of trust and unattached energy is magnetising to my ideal clients.
Strategic Sales Process and Clear Communication
For this specific launch, I re-invited my clients midway through the program and clearly outlined the offerings for the next round, making the transition seamless for people who were interested. The timing of this was around the same time that I had announced my pregnancy, so it was really important that I was clear on how clients would be supported in the next round.
Creating an Ongoing Conversation
Most clients got back to me quickly about whether they would be continuing on or not, but for those who hadnāt, I made sure I continued the conversation in the months following. I sent personal voice messages making sure I was clear on the fact that I would love to continue working with them, and also leaving it with them to make the right decision for their situation.
Iterating to Provide Ongoing Support
Another important aspect of customer lifetime value is making sure that you continue to add value to your clients as their businesses grow. For this reason, my mastermind is always evolving to stay relevant. Itās also vital that we deliver on our promises, making sure that the experience of the mastermind meets, and even exceeds my clientsā expectations.
There is No Substitute for Value
While Iām a big believer in sales and marketing strategies, the biggest factor that leads to high retention rates is having a standout program with incredible value. The reason why my clients want to keep working with me is because this mastermind provides them with incredible support every single day. There really is no substitute for a high quality program.
High retention rates in masterminds arenāt very common in this industry. But when you have an exceptional program and focus on building trust, delivering value and prioritising client relationships to create a truly remarkable experience for your participants, it is absolutely possible.
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Iāve got an up close and personal episode for you today, sharing an update on life and business as I approach my third trimester of pregnancy. If youāre on the cusp of a transition in your life, youāre levelling up in some way or facing discomfort at the moment, I hope this episode serves as inspiration for you in how to navigate those big changes approaching, whatever they might be.
Sold Out Mastermind
On the business front, we have hit some major milestones which Iām so proud of. One of my big goals was to sell out my Swiftmind Scaled Mastermind before going on maternity leave to secure that recurring revenue and Iām so proud of all the work we have done behind the scenes to achieve this. With this safety in the business, I know things will be running smoothly while Iām spending time with bubba.
Second Trimester Challenges
Of course, it hasn't all been smooth sailing. Our virtual assistant handed in her resignation recently and Iām very excited for her as she steps into her own business, but it certainly threw a spanner in the works. There is a part of me that wants to hold on tight to control every outcome, but life and business donāt work like that! This has been a beautiful reminder to flow with the seasons, let go and trust that everything will fall into place, even when it feels uncertain.
Preparing for a Big Change
Itās been exciting to prepare for bubbaās arrival, getting everything organised on the home front and also being really intentional about preparing the business for my maternity leave. I made a really purposeful decision last year to cut down my income and scale back, knowing that I wouldnāt be able to continue in the same capacity. This decision has felt really great, but my challenge now is to stay present in what is required of me now and not go into the future tripping.
The big transition Iām facing in my life is bringing my first baby into the world, but maybe youāre feeling a quantum leap in another area of life or business. No matter what challenge or uplevel youāre facing, I hope you feel encouraged to lean into the duality of embracing the unknown and doing everything you need to feel supported in the way you need right now.
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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A conversation that I see happening a lot right now, particularly in the online space, is around the topic of the coaching and consultancy space becoming over-saturated. Although some people in the industry see this as a challenge, I donāt see this as a problem at all. The key here is to focus on excellence in your business.
If you want to be known for being excellent at what you do and be fully booked because of that, there are two very specific things that you need to focus on.
Focus on solving the problem
The first thing is to make sure you are creating exceptional offers that serve and support your ideal client in helping them solve their unique problem.
Itās all well and good to create an offer that feels inspiring for you, but if it doesnāt actually help solve your clientās problem, itās not worth your time. The sweet spot is when you create something that serves your client and creatively lights you up at the same time.
Prioritise marketing
Once you have an exceptional offer that both serves your client and inspires you, you need to market your offer effectively. Itās not enough to be the best in your field - you need to market yourself as that and share your unique selling proposition with the world.
The 6 Figure Mastermind Toolkit
The combination of meeting your client's needs and marketing yourself as an exceptional person in your field is how you become someone who is fully booked up, sought after and raved about. To help you achieve this, I created the 6 Figure Mastermind Toolkit, a FREE resource to help you create more incredible, scalable freedom for yourself in your business.
The toolkit includes:
Video: A video guide on the fundamentals of a six-figure mastermind. I share insights and tips on how to create and nurture a successful program.Checklist: A step-by-step checklist to assist you in crafting a standout mastermind experience. Explore key considerations and actions to enhance your program's unique value proposition and client experience.Marketing Prompts: Unlock strategic prompts to effectively promote and sell your mastermind. Discover techniques to showcase your expertise, attract ideal clients, and maximise the impact of your program.If you're someone who has a mastermind or a group program already, or you're considering creating one in 2024, this toolkit is going to be incredibly beneficial for you.
Having a mastermind in your business is an incredible way to not only support your clients at a higher level and help them achieve amazing results but also a way that you can create the freedom that you most want in your life and business.
For your FREE copy of the 6 Figure Mastermind Toolkit, DM me āToolkitā on Instagram.
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Itās launch season again! If youāre like 99% of my clients, youāre likely in the thick of a launch or or a scale in some way right now. We tend to find that February to May is a busy season in business each year, and so I wanted to address something that every business owner should know more about: making abundant decisions when business isnāt going so well.
Every entrepreneur faces challenging seasons at some stage in business. There are failed launches, low sales and generally just difficult moments in their business journey. And while itās easy to sink down into the fear, I believe experiencing so-called failures is often the thing that propels you forward most in your business so you can course-correct to your biggest months, growth and biggest scale.
Today, I share with you the step-by-step process I use to help navigate these situations and make decisions that support growth, abundance and long-term success.
Sitting in the Shit
Give yourself the space to sit in the negative feelings for a moment. It's okay to acknowledge and feel the disappointment, frustration or fear that comes with a challenging situation. Toxic positivity would tell us to override those emotions in our body, however that doesn't help us move forward. We need to embrace and process our feelings to make room for growth and abundance.
Coming back to Gratitude
Once we've sat with our emotions, it's time to recalibrate back to the frequency of gratitude. Gratitude is the highest frequency we can be in when it comes to decision making and creating abundance. By shifting our focus to gratitude, we tap into our power and gain a fresh perspective that supports making decisions from a place of abundance.
Recommit to Your Goals
Itās now time to re-anchor ourselves to our goals. Sometimes, a disappointing situation can make us doubt our capabilities or question the viability of our goals. But by staying focused on our goals and recommitting to them, we reaffirm that we're still in the game. We must remind ourselves of our power and take the necessary steps to show up for what we want to achieve.
Taking Aligned Action
Finally, we need to take action based on our goals and the frequency we've recalibrated to, rather than being driven by the negative stories we tell ourselves. Making decisions rooted in scarcity or protection only hinders our growth and expansion. Instead, we need to trust ourselves, take risks and move forward despite the discomfort.
I encourage you to bookmark this episode for the next time you're going through any kind of challenge and need something to come back to that feels grounding and stabilising.
Remember, when times get tough, stay anchored to your vision and keep going despite the fear - I promise youāll come out the other side stronger and more capable of growing your business than ever!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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This episode is inspired by a conversation I was having with someone in my DMs who wanted to know how my clients generate multi five figure months. So, today Iām sharing with you the top three strategies my clients are currently using that have proven to be highly effective in attracting leads, converting them into paying customers and ultimately increasing revenue.
There is so much advice out there on how to level up in the online space, however I believe if you implement these three practical strategies in your business, youāll start to see the growth you really want:
1. A Clear Sales Funnel
The first strategy that my successful clients implement is having a clear sales funnel. What do I mean by that? Firstly, they not only know how to generate leads, but they understand where those leads come from. Theyāre brilliant at using multiple traffic sources, including their own platforms like email and social media, as well as paid advertising and borrowed traffic. I talk about how to warm up those leads, such as building relationships, delivering value through a signature framework and creating the Know Like Trust factor that will continue to draw in your ideal clients.
2. Organic & Paid Marketing Combination
While organic reach has been declining, my clients understand the power of paid marketing and its ability to save time and effectively reach new audiences. Running paid ads through platforms like Facebook and Instagram have proven to be amazing for my clients to amplify their brand presence and attract quality leads. The good news is that you absolutely can still create incredible organic success by sharing valuable content consistently and engaging with your audience authentically - the key is to strike a balance and find the right mix that works for your specific target audience
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3. Running Conversion Events
Conversion events include challenges, masterclasses and webinars, which give you the ability to engage with your audience, share valuable insights and pitch your offers. To make these conversion events successful, my clients follow a few key principles. First, they choose topics that offer a unique perspective or present information in a new and exciting way. Second, they focus on delivering high-quality value during these events, ensuring that attendees walk away with actionable takeaways. Finally, they seamlessly transition from delivering value to offering their products or services as the next step.
While I highly recommend incorporating these three strategies into your business, I also encourage you to take time to understand your ideal clients and customise the steps to fit your unique brand and audience. I hope this episode gives you the clarity you need so you can go into Q2 focused and ready to have your best quarter yet!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Money mindset is a topic that has been coming up a lot in discussion with my clients lately so I thought it would be valuable to share my personal money story with you today. Over the years I have learned so many valuable lessons and have uplevelled in ways that I never thought were possible. I can honestly say from this place of abundance and freedom, that I know this level of expansion is possible for you too.
Scarcity and Lack
Growing up, my parents were small business owners, and, as is the way with us all, their experiences shaped my earliest lessons about money. While I attribute a lot of entrepreneurial mindset to my dad in particular, I remember there being a lot of scarcity and stress around not having enough money.
Shifting Mindsets and Chasing Income Goals
As I grew older, my mindset around money gradually shifted. I set income goals for myself and worked my way up in corporate to reach my ultimate goal of $100k a year. But deep down, I didn't believe that an abundance of money was possible for someone like me.
Discovering the World of Coaching
One of the biggest money mindset shifts I experienced was when I discovered the world of coaching. Seeing other women earn money by helping others create exceptional lives inspired me so much. For me, it wasnāt about the money itself, but knowing that I could make a difference in people's lives got me hooked.
Feeling unfulfilled in my corporate job, I moved into the coaching space with the initial goal to replace my six-figure corporate income. This is when I started educating myself about money management and investing, and Chay has also played a big role in challenging my mindset in this space.
As my business grew and I earned more and more money, I had to shift my mindset to embrace abundance and learn how to hold that level of income. Iāve taken calculated risks but I also prioritise safety, aligning my financial decisions with the things that are most important to me.
I really hope this episode is of value to you. I always appreciate it when other business owners talk openly about their money stories and hope that my story inspires and empowers you to upgrade your own money mindset.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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In today's episode, we are going to dive deep into the sales strategy thatās generating us three times more leads in 90 percent less time right now. Yes, you heard it right! This is not an exaggeration; it's the truth. So without further ado, let's jump right in!
What is the key to this powerful strategy? Chatbots!
They are a complete game-changer, especially on Instagram! Chatbots can boost your reach and visibility, tapping into the algorithm's preferences to capture leads and guide them through a chat-based funnel.
How It Works:
Imagine you're scrolling through Instagram, and you come across a reel that asks you to comment with a keyword or DM the creator to access a valuable resource. This is the first step of the chatbot-powered sales strategy.
When you take action and engage with the post, you receive an automated DM that starts a chat process. This chat not only grants you immediate access to the freebie or resource but also adds you to the creator's email list for future communication.
This strategy bypasses Instagram's link restrictions which gives us faster and more efficient lead generation. And the best part? Setting up these chatbots is a breeze compared to manual methods, saving you approximately 90 percent of your time.
Getting Started with Chatbots:
Implementing this strategy is simpler than you might think. Iāll give you an overview of my experience and my top tips for tailoring this strategy to your business. Once you have a solid understanding of your ideal client's journey and the conversation flow you want to create, it's time to build your chatbot.
Considerations for Success:
As with any marketing strategy, there are a few key considerations to ensure the success of your chatbot-powered sales strategy. First, carefully consider the language and tone you use in setting up your chat sequences. Your messaging should align with your target audience and create a connection that feels authentic to them.
Additionally, keep your overall strategy in mind as you integrate chatbots. This approach should serve as a tool to amplify your existing marketing efforts, enhancing their effectiveness rather than creating entirely separate funnels.
This strategy is not only an excellent way to boost your leads and save time but also an opportunity to embrace the power of AI and automation in business growth. As technology advances, integrating these tools will become increasingly crucial for success. I hope this episode will give you the tools you need to embrace the power of chatbots in your business!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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If youāre new here or missed the update, Iām having my first baby due in June of this year. And as Iāve been getting so many questions about my birth plan and my approach to maternity leave, I recently took to Instagram to do a Q&A. Today, Iām answering the questions I received to give you a behind-the-scenes of my plans, and to help you feel empowered to navigate your season of life on your own terms.
The questions Iām addressing include:
Q: What are you manifesting for your birth?
While I have preferences for birth and have made very considered decisions around it, I also have a mindset of co-creation and trust in the universe. I take you through the medical team Iāve chosen, my thoughts on being flexible and why Iām going private.
Q: Do you wish you could just surrender into motherhood and not work?
Though it appears simple, this question is actually somewhat complex. Every person is unique, and there is no one right way to approach motherhood. For me, what I believe will enhance my ability to be present and provide support to my child will be different for someone else. I discuss my intentions for motherhood and work and how it aligns with who I am as an individual.
Q: What are your plans for maternity leave and for the business?
Iāve definitely made plans for the length of my maternity leave and how the business will run after babyās arrival, which I share all about with you. I talk about how I imagine Iāll use my personal time and the projects I may feel inspired to work on, while acknowledging that as someone who is not yet a mother, I cannot precisely predict how Iām going to feel from one day to the next!
Q: Will it be harder to work with you once you have a baby?
Over the last couple of years, Iāve been intentional about structuring the business so that the model wonāt change when I step into motherhood. I take you through the plans Iāve put in place to ensure the same spaces in my programs are available, however am honest about the possibility of things shifting in relation to my client load should my situation call for it.
I share everything about my plans through the lens of this being my decision. Every woman should feel really empowered to go through this season of life in the way that they want to.
I hope this episode helps give you permission to make the choices that support you the most and not how anyone else tells you it should be.
Happy listening!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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In today’s episode, I want to share with you my 2024 strategy and marketing recommendations for coaches, consultants, and creatives. I'll speak about my personal experience in the market and also the conversations that I’m having with clients at the moment.
1. A Shift Towards Authentic Connections
Showing up genuinely and organically resonates with audiences, creating meaningful engagements. Real-life situations make us relatable. Let your audience see parts of your life; share your lifestyle, your experiences, your highs, and lows.
2. Long-Form Content and Engaging Storytelling
Interestingly, we are moving back towards long-form content. Rather than snappy soundbites, audiences are seeking depth, wanting to read more about others' unique perspectives. The more AI-produced content we see in the world, the more people crave the human element. Making space for unique storytelling in your content will make you and your brand stand out.
3. People who follow the process, get the results.
Last year came with an economic downturn that caused stress for all business owners. The ones I saw succeeding were the people who kept a clear head and stuck to their business foundations. It can be tempting to use shortcuts for a quick win, but the real success comes when you consistently follow the process, proving its credibility over time.
4. Creative Brand Strategy Trends
Visual appeal and aesthetics matter tremendously in today's digital world. Keeping up with trends, exploring new aesthetics, and leveraging them in your outreach or campaigning strategy can help you better connect with your audience. I’ll discuss current trends, and how to keep yourself up to date.
5. Importance of Building Relationships
Relationship marketing is making a comeback, be it sales calls, website interactions, or face-to-face client dealings. Building meaningful relationships also creates essential touchpoints to revisit later. Businesses prioritizing relationships within sales and marketing strategies are expected to thrive in the coming years.
6. Excellence in Delivery and Specificity
Lastly, but most importantly, businesses need to aim to deliver excellence. Possessing a specific, unique value proposition is essential but so is being able to deliver it exceptionally well. Nurturing relationships, delivering high-quality services, boasting unique selling points, and sharing successes will help you stand out in a crowded marketplace. Make delivering an exceptional service your priority to ensure a successful 2024.
Here's to a year filled with business success, phenomenal growth, and exciting trends! -
A few changes are happening around here and Iām so excited to bring you the next iteration of the podcast, Scalable Freedom. My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.
In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how theyāve created their own success.
To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies which you can implement in your business right away. If you want to scale your business to multi six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you.
In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds.
The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. Itās absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you. Stay tuned for the next episode.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Today's episode is a special one, being the very first of the newly rebranded podcast. Iām so excited to dive a little deeper into the purpose of rebranding to Scalable Freedom, and share a bit of a personal update for where Iām at in 2024. In line with the new direction of the show, Iām also taking you through the REAL way to create freedom as a coach, creative or consultant.
The biggest problem I hear from people is that while they want to scale their business, they also want to create the freedom to spend time enjoying life. As a business owner, Iām sure you can relate. So, what do you want your next five or ten years to look like? And how do you find the balance to have both growth and freedom? In this episode, Iāll take you through the three key lenses you can use to create scalable, sustainable freedom:
1. Mindset
Asking yourself good questions about what you actually want is so useful. Freedom is a personal and unique thing, and it can look different for everyone. It could involve travelling first class, feeling financially secure or buying that Chanel bag youāve been dreaming of. Whatever it is, take the time to identify and define what freedom means to you. I promise it will be so much easier to create a business that supports your specific desires once you know what the dream looks like.
2. Strategy
Do you have the business model right now that truly supports the freedom you want to create? Every business is unique, as are its requirements to deliver exceptional services to your clients. For example, a mastermind model may require a balance between delivery and marketing, while with a consultancy, youāll spend more time on operations and building out a team. I encourage you to sit down and consider how you could switch gears if necessary, to ensure your everyday actions align with the type of business you want to create.
3. Marketing
Where people tend to go wrong with marketing is buying heavily into trends and not thinking enough about how to create systems that work for them on repeat. Think of your marketing as an engine in your business, where you focus on repurposing content, establishing good processes and delegating tasks to help save you time and energy. Is your marketing taking up more of your time than it should? How could things improve so that not only are you supported, but youāre consistently attracting clients to your business?
Remember, the decisions you make today are going to support that long term freedom in your business for years to come. So join me today and learn all about how you can create a business that builds a reputation, builds a brand and scales itself!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Welcome back to part three of my fertility story. Today, I want to share with you the lighter side of my journey. If you've been following along and felt overwhelmed by the emotions in the previous episodes, fear not! This episode is filled with joy and excitement as I share my first trimester experiences and what it means for me in 2024, both personally and in my business. I am beyond thrilled to bring you along on this incredible journey.
From the moment I found out about the pregnancy, it was like all my joy came back instantly. It has been a journey filled with ups and downs, but one that has brought me immeasurable joy and gratitude.
For many people, pregnancy can feel like a slowdown, a season of things winding down. However, for me, it's an entirely different story. Over the past few years, I've gone through trials and tribulations, facing challenges and setbacks. But with the arrival of 2024, I see a whole new world opening up and Iām thrilled to dive into it.
One of the aspects that excites me the most about 2024 is the deeper level of connection I get to share with you all. I cannot wait to bring you more lifestyle content, taking you behind the scenes, and sharing the ups and downs of this beautiful journey.
It's essential to acknowledge that throughout this journey, I made choices that felt right for me. I chose to navigate the difficulties separately from my business, waiting until I had processed my emotions and felt ready to share. This decision allowed me to find my way through the challenges and now, as I share my story, it feels liberating to be transparent and open about the process.
With years of preparation, I am confident in the structure I have created for my business. My commitment to my clients remains unwavering. I will continue running Swift Inner Circle and Swiftmind Scaled, while prioritising the number of clients I take on.
As a business owner and mentor, I believe deeply in supporting women through significant seasons in their lives. The upcoming season of becoming a mother will not hinder my dedication and passion for my work. It will only deepen my connection to those I serve. My business will continue to thrive, and my clients will receive the utmost support during this period.
LINKS:
Naturopath: Natalie Douglas https://nataliekdouglas.com/
Acupuncturist: Queenie (Yanshan) Wu https://bqacupuncture.com.au/
Fertility Dr: Dr Tamara Hunter of Monash IVF https://monashivf.com/specialists/dr-tamara-hunter/
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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Welcome back as I continue sharing my extended conception and IVF story.
Before going further, I want to extend a trigger warning. Throughout this post and the subsequent one, I'll be referencing pregnancy loss, the journey of IVF, mentions of suicide, and an extensive conception journey.
If you haven't already, I urge you to visit part one of this story, where I share the first year and a half of our journey, ending in December 2022. My partner and I had been trying to conceive naturally for over a year followed by three unsuccessful attempts with ovulation induction.
The truth is, this entire journey, narrated in all its raw, uncut entirety, showcases not a polished tale of success but the expression of an unyielding steadiness of spirit. Despite the despair and feeling like a shell of my former self, the businesswoman in me blazed forth. Business served as my solace and my refuge. Something else to focus on, and give me a greater sense of purpose in the dark times.
This journey, marinated in pain, loss and fierce resilience, is a testament to human grit and the power of hope. In sharing it, I aim not for sympathy but to inspire solidarity. If you are navigating through your storm, know that it's okay to crumble, cry, and grieve.
Stay tuned for my next post where I discuss my first trimester and give insights into the future of my business in 2024. Thank you for witnessing my journey thus far, your support means the world. Until then, keep moving forward and never let the hope within you fade.
LINKS:
Naturopath: Natalie Douglas https://nataliekdouglas.com/
Acupuncturist: Queenie (Yanshan) Wu https://bqacupuncture.com.au/
Fertility Dr: Dr Tamara Hunter of Monash IVF https://monashivf.com/specialists/dr-tamara-hunter/
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
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