![Shoot the SHFT](https://is3-ssl.mzstatic.com/image/thumb/Podcasts122/v4/a9/14/04/a9140462-b2cf-1a6e-f168-2d785d21ce89/mza_15090870290964910849.jpg/250x250bb.jpg)
This is Shoot the SHFT, where two strategists come together and shoot the shit about brand, content, and business.
Our goal is to help you turn your brand into a long-term asset.
Don’t worry, we’ll keep the name-dropping and self-righteous boasting to a minimum. But, in true SHFT fashion, we won’t hold back on bold or candid takes.