Afleveringen
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Does the world really need more marketing content? Another blog, Reel, or TikTok? Samantha Fackler, a 12-year marketing veteran, reveals why traditional advice often fails women entrepreneurs scaling past $100-200K.
In this candid conversation, Samantha redefines marketing for leaders tired of the content hamster wheel. Drawing from her work with Fortune 500 brands, she exposes how marketing isnāt about adding noiseāitās about clarity, connection, and creating a magnet for the right clients.
This episode explores:
The marketing shift needed to break through the $500K ceiling
Why social media and content advice could be holding you back
How to build a marketing flywheel for consistent, sustainable growth
Why your ābig ideaā is the key to cutting through the noise
Perfect for women entrepreneurs who value strategy over fluff, this episode offers fresh insights on marketing that actually works.
š Sign up for the FREE How to Scale Your Business to $500K masterclass
About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs approach business growth. With 12+ years guiding both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and human-centered leadership to help you scale intentionally. Her approach? Building sustainable, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.
Connect with Sam:
Instagram: @growwith_sam
TikTok: @sidenotepod
Website: www.growwithsam.com
YouTube: @sidenotepod
Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at sidenotepod.com.
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Meet Chanelle Jefferson, the artist who turned vulnerability into a $300K business strategy. Her story dismantles every "starving artist" myth while proving that authentic visibility isn't just possibleāit's profitable. Through her groundbreaking Grief Project, she's showing us how creativity becomes a catalyst for both healing and serious revenue. The plot twist? Overcoming limiting beliefs might actually be your biggest business opportunity.
In this episode we're unpacking:
The exact mindset shifts that took her art business from $0 to $300K Why perfectionism is killing your visibility (and your revenue) Converting vulnerability into a sustainable business model How the Grief Project transformed personal healing into scalable success
ā”ļø Level up your marketing game with Sam's FREE guide: Common Mistakes Entrepreneurs Make in Marketing (and How to Fix Them)ā”ļø Ready to scale with soul in Sam's inner circle? Join The Greenhouse Mastermind, Sam's exclusive container for ambitious women entrepreneurs scaling to multiple 6-figs: https://www.growwithsam.com/greenhouse-mastermind
About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs approach business growth. With 12+ years guiding both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and human-centered leadership to help you scale intentionally. Her approach? Building sustainable, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.
Connect with Sam:
Instagram: @growwith_sam
TikTok: @sidenotepod
Website: www.growwithsam.com
YouTube: @sidenotepod
Connect with Chanelle:Instagram: @chanellejefferson_
Website: chanellejefferson.com
Shop Chanelle's artwork: chanellejefferson.com/shop
Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at sidenotepod.com.
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Zijn er afleveringen die ontbreken?
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Breathe, reset, and transform your inner landscape with Samantha Fackler's powerful guided mindfulness session. Discover a potent 5-minute practice that melts away stress, restores calm, and reconnects you with your body's natural rhythm. Samantha walks you through a transformative breathing exercise and visualization technique that will leave you feeling grounded, centered, and ready to tackle life's challenges with newfound resilience.
Whether you're celebrating Thanksgiving or simply looking to reset, this episode is your perfect pause for reflection and clarity.
ā”ļø Get the [FREE] guide on Common Mistakes Entrepreneurs Make in Marketing (and How to Fix Them): https://growwithsam.myflodesk.com/commonmarketingmistakes
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
ā”ļø Learn about Samās exclusive group for women entrepreneurs, the GREENHOUSE Mastermind: https://www.growwithsam.com/greenhouse-mastermind
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
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Gratitude isnāt just a feel-good conceptāitās a game-changer for amplifying your business and marketing. In this episode of Side Note, Samantha Fackler explores how incorporating gratitude metrics alongside traditional KPIs can foster an abundance mindset and elevate team culture. From navigating the emotional highs and lows of product launches to reframing setbacks and practicing mindfulness, Samantha shares powerful strategies to thrive inside and outside your business. Discover how appreciation can transform your team, your clients, and your own mindset to unlock growth and resilience.
ā”ļø Get started now with the GREENHOUSE Mastermind: https://www.growwithsam.com/greenhouse-mastermind
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
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Are you stuck trying to make your mark on TikTok, Instagram Reels, or YouTube Shorts? Join Samantha Fackler as she welcomes Jera Bean, a dynamic social media coach and short-form video expert, to Side Note. Jera shares her journey from corporate anxiety to becoming a celebrated content creator, revealing strategies to overcome the pressure of ātrendingā content, embrace your unique style, and craft a personal brand that resonates
Itās not just about fleeting trendsāitās about understanding changing consumer behaviors and leveraging concise, engaging content to leave a lasting impression. This episode is perfect for anyone looking to turn online visibility into genuine connection and growth. Get ready to step out of your comfort zone and redefine what it means to be āseen.ā
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
Jera Bean is a social media expert, in-demand speaker, and seasoned content creator. Leaning into her extensive background in content creation and strategy, Jera teaches people and brands how to harness the power of their secret sauce and show up authentically on socialāgenerating engaging content that converts followers and fans into customers and clients.
Jera has created bespoke education sessions and led trainings for some of the largest brands such as EstĆ©e Lauder, Adobe, AT&T, and TikTok, and on stage, she brings an unparalleled level of energy and engagement while breaking big concepts down in an actionable way. Whether speaking to corporate executives, small businesses, or brand ambassadors, Jera leaves each attendee feeling excited, inspired, and ready to take actionāequipped with new tools, ideas, and strategies for short-form video and other avenues of social media marketing.
Website - jerabean.com The Video Editing Rodeo - jerabean.com/thevideoeditingrodeo The Authentic Personal Brand Blueprint - https://stan.store/jerabean/p/the-authentic-personal-brand-blueprint https://www.instagram.com/jera.bean https://www.tiktok.com/@jera.bean https://www.linkedin.com/in/jerabean/ -
One of the toughest challenges of entrepreneurship is carrying the psychological weight of every decision. When everything depends on youāorganizing your time, staying accountable, and making progress without burning outāthe road can get lonely. Host Samantha Fackler takes a deep dive into why isolation can be a business killer and how mastermind groups offer the support, accountability, and collaboration so many entrepreneurs need.
Samantha reveals common pitfalls, like struggling with confidence gaps and failing to communicate a clear story, and shares how the right mastermind group can become a game-changer for personal and professional growth. Curious about why so many entrepreneurs turn to mastermind groups to boost success? Discover what it takes to get āin the roomā and elevate your business.
š± Learn more about Sam's Mastermind Group, The Greenhouse:
https://www.growwithsam.com/greenhouse-mastermindš Apply now for The Greenhouse Mastermind (Doors close in 2 weeks!): https://www.honeybook.com/widget/growwith_sam_283228/cf_id/64d2c13e537aea1f283a4e9f
š„FREE Guide: Common Mistakes Entrepreneurs Make and How to Fix Them
https://growwithsam.myflodesk.com/commonmarketingmistakesHost Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Learn more about coaching with Sam: www.growwithsam.com
Learn more about the podcast: https://www.sidenotepod.com/Watch Side Note Podcast on YouTube @sidenotepod
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What if your hunger is signaling more than just a need for food? Dr. Adrienne Youdim, physician, author, and keynote speaker, joins host Samantha Fackler to uncover the profound link between hunger, emotions, and self-compassion
In this thought-provoking episode, Dr. Adrienne explores the common, often unrecognized needs she sees in patientsāfrom the desire for agency in healthcare decisions to the yearning for emotional support and balance. She explains how hunger can sometimes signal stress or emotional unmet needs rather than just a need for food, revealing ways to interpret these signals as a call for self-care and purpose.
With insights on embracing autonomy, practicing self-compassion, and finding equilibrium in life, Adrienne offers a roadmap for managing stress and honoring one's emotional state with healthy coping strategies. This episode dives deep into the journey of listening to our bodies and meeting our needs with clarity and intention.
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
Dr. Adrienne Youdim is a speaker, author, and practicing physician with a passion to empower professionals to take charge of their physical, mental and emotional health so they can thrive in the workplace and beyond. Her decadeās experience caring for CEOs, entrepreneurs and seasoned leaders in all industries has revealed the very ānutrientsā that promote health also lead to resilience and success in the workplace. She believes good nutrition is not just about the food that you eat, but all the ways in which we can nourish ourselves physically, mentally and emotionally. By equipping them with the knowledge and tools they need, she empowers her clients to live, love and lead with intention, clarity, and purpose.
Her most recent book Hungry for More: Stories and Science to Inspire Weight Loss from the Inside Out explores the emotional and spiritual hungers that present as a hunger for food.
Follow Dr. Adrienne on Instagram @dradrienneyoudim
Website: https://dradrienneyoudim.com/
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In this raw and revealing episode, Kendall Berg joins Side Note to unpack the complex relationships behind ājuggling it allā. As a successful career coach, pageant competitor, mother, and advocate for domestic violence survivors, Kendall courageously shares how her drive to excel across multiple domains emerged as a response to past trauma - and the journey of recognizing this pattern.
Through honest conversation with host Samantha Fackler, Kendall explores the shadow side of being a "high achiever," challenging the glamorized narrative of "doing it all." While preparing to compete for Mrs. Colorado and writing her first book, Kendall offers a refreshing perspective on redefining success on her own terms.
This episode speaks to every woman who's wondered if her relentless drive might be masking deeper truths, while offering hope for those ready to write a new story.
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
š Get started now with the GREENHOUSE Mastermind: https://www.honeybook.com/widget/growwith_sam_283228/cf_id/64d2c13e537aea1f283a4e9f
āļø Get Insights and tips from our past podcast episodes https://www.sidenotepod.com/
šŗ New to Side Note? Start Here - @sidenotepod
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Kendall Berg is a career coach she helps you play the corporate game, turn insecurity into stability, and get the job you want.
āļøGet Kendall's FREE Goal Setting Template: https://fabulous-butterfly-83716.myflodesk.com/r3g9az5vj2
Listen to Secrets of the Career Game Podcast
ā”ļø Apple: https://podcasts.apple.com/us/podcast/secrets-of-the-career-game/id1668897807
ā”ļø Spotify: https://open.spotify.com/show/5so0Djtm9bFpwii8H5exMR?si=866a6cdd9ae642f8
Connect with Kendall
ā”ļø TikTok ā /@thatcareercoach
šø Instagramā@thatcareercoach_
šŗ YouTube - @thatcareercoach_
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Ever caught yourself thinking, āDamn, how does she command a room like that?ā Thatās what this episode is about: how to speak confidently and unlock your vocal power no matter which room you find yourself in.
In this Side Note episode, host Samantha Fackler spills the tea on how to transform the way you speak in situations across life and business. The hot date youāre nervous about? The TEDx stage you (one day) will land on? Thereās always a room where we may feel a bit nervous. In this episode, Sam shares tips to speak with authority and presenceālike mastering breath control, body language, playing with your tone, and how the magic of a well-timed pause can completely change how you're heard.
Get ready for:
5 simple but significant tips to speak with authority and presence (hello, throat chakra energy)
The lowdown on how body language can make or break your message
The PREP framework: your secret weapon for mastering any conversation or pitch
How to channel your inner Princess Di and connect with literally anyone
Whether you're pitching an investor, gearing up for a public talk, or simply refining your communication skills for everyday conversations, this episode will help you tap into your most confident speaker self.
Letās get loud.
Do you have a go-to power move for speaking with confidence? Drop it in the comments.
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
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Burnout doesnāt have to be the end of the roadāit can be the beginning of something transformational. In this episode of Side Note, Samantha Fackler sits down with Regan Oelze, founder of Organized Chaos, who shares her powerful story of turning corporate burnout and anxiety into a thriving confidence. Together, they dive deep into the impact of grief on personal identity, the overlooked connection between gut health and mental wellness, and the life-changing benefits of somatic practices like acupuncture. Plus, Samantha introduces her new mastermind program for women entrepreneurs. This conversation is packed with real-life lessons on stress management, holistic healing, and reclaiming your purpose.
Tune in to discover how Regan rebuilt her confidence, the importance of addressing grief in the workplace, and actionable tips for balancing mental health and entrepreneurship.
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
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What if balancing your masculine and feminine energy is the key to success in both business and life? In this solo episode of Side Note, host Samantha Fackler uncovers how harnessing both energies can transform everything from your career to your relationships. Everyone has access to both masculine and feminine energiesāwhether it's a go-getter mindset (masculine) or the ability to express emotions with ease (feminine). Knowing which energy dominates your approach can change how you operate and lead to profound growth.
Samantha shares her own experiences of leaning into feminine energy for creativity and connection, while navigating traditionally masculine business spaces. She shares actionable strategies to balance these energies, enhance your productivity, improve your selling techniques, and avoid burnout through structured practices and self-care.
Whether you're an entrepreneur looking for new tools or seeking deeper personal connections, this episode will show you how to integrate both energies for a more balanced, fulfilling life.
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
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How do you balance career ambitions with the life-altering journey of motherhood? Samantha Fackler welcomes Masha Zvereva, a tech entrepreneur turned corporate leader, whoās just days away from becoming a mother. Together, they explore Mashaās personal story of transitioning from entrepreneurship to the corporate world, the need for community and structure, and her witty take on how everyday tasks can feel like Olympic sports. From juggling career progression and pregnancy prep to setting boundaries and embracing the unknown future, Masha offers real-life insights with a dash of humor. Whether youāre navigating motherhood, career shifts, or both, this conversation is filled with inspiration, practical tips, and heartfelt reflections. Ready to hear how Masha is planning her next chapter?
Masha is a Personal Branding Coach, entrepreneur, and mother-to-be with 11+ years of experience in tech, marketing, and career coaching. Masha advocates for women's advancement in the workplace as she believes that our work culture was designed around men's needs and we need to change that to see more women succeed. She is currently on baby watch with her first child and is doing research for a book on how women can navigate this massive life change and career progression.
https://www.stereotypebreakers.com/
https://www.instagram.com/mashazzvereva/ https://www.linkedin.com/in/mzvereva/Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
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What if the real answers to your biggest questions arenāt on Google? In this Side Note episode, host Samantha Fackler shares her remarkable journey from a corporate career in marketing to becoming a successful business coach for women entrepreneurs. Samās path is anything but conventional. She dives into the untold stories and side notes that make personal and professional growth feel achievable. Go beyond the basics with real conversations that uncover the clarity and inspiration behind stepping into an aligned path.
Dive into her candid story of how a moment of clarity sparked a life-changing transition and get inspired by her unique blend of marketing expertise and personal growth.
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
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What does it take to turn fear into fuel and visibility into success? Sam Altieri, the powerhouse entrepreneur behind the Voice and Visibility agency, shares his inspiring story of transformation from an insecure architect to a confident business mentor and podcast host. In this episode, Sam and host Samantha Fackler dive deep into the realities of rapid business growth, overcoming visibility challenges, and the art of authentic storytelling in podcasting. From quitting a toxic 9-5 to embracing spiritual guidance, Sam opens up about his journey of personal growth, embracing imperfections, and prioritizing impact over profit.
Get ready for a raw conversation that will challenge your perceptions of fear, power, and what it truly means to live boldly.
Sam Altieri is an Activating Speaker, Podcast Host, Founder of Voice + Visibility, a Podcast + Public Relations Agency, an Ultra Athlete and High Performance Mentor for Leading Purpose-Driven Entrepreneurs.
š² ā Connect with Sam Altieri on Instagramā
š² ā Connect with Sam Altieri on Tiktok
Host Samantha Fackler is an Entrepreneur, Transformational Business Coach for Women, and Marketing Expert. Samantha has served hundreds of clients ā from scrappy startups to industry giants like Apple, PayPal, and LinkedIn.
Follow Sam on Instagram @growwith_sam
Connect with Side Note Podcast on TikTok: @sidenotepod
Website: https://www.sidenotepod.com/
Watch Side Note Podcast on YouTube @sidenotepod
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Soft Power Playlist on Spotify
Get the BTS of my Business Newsletter
Grab How to Create a Winning Strategy for just $49! https://growwithsam.myflodesk.com/figmethod
OR get it for FREE by screenshotting your submitted podcast review and sending it to [email protected]
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Welcome to Side Noteāthe podcast where we empower ambitious women with new perspectives.
We believe itās often the overlooked āside notesā in a story that hold the most powerful insights.
Here, we bring those raw and inspiring stories from renowned experts, entrepreneurs, creatives, and visionaries to lifeāmaking big ideas feel real.
Side Note is more than just a podcast; itās a movementā one where we step into our most authentic and confident selves, whatever that may look like.
A space where stories of passion, grit, and creativity take center stage.
In every episode, weāll dive deep into the experiences of leaders whoāve paved their own paths, sharing lessons, wins, and challenges that are often left untold.
Iām your host, Samantha Fackler. Iām an entrepreneur, business coach for women, and marketing advisor to companies big and small. Over the years, Iāve worked with brands like Apple, PayPal, LinkedIn, and have supported over 100 startups and 300 women-owned small businesses.
On a side noteāIām deeply immersed in healing modalitiesāfrom meditation to Reiki and mindset coaching. My mission? To tell stories of the heart that create real connections.*
Join me on this journey as we turn the overlooked into the unforgettable. This is Side Noteāwhere untold stories find their voice.
Instagram: @growwith_sam
YouTube: @sidenotepod
TikTok: @sidenotepod
