Afleveringen
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In this episode, I'm excited to welcome Matt Trappe to the show. If you’ve been following ultrarunning media over the past decade, Matt’s name might ring a bell. He’s been behind some fantastic content over the last decade, including Jim Walmsley’s "Lighting The Fire" series, "Droddy," and "Leadman: The Dave Mackey Story," among other influential projects.
Matt has recently launched a new brand called Auteur Sportif, which we’ll link to in the show notes below. He’s also an insightful follow on LinkedIn, where he shares valuable commentary on the latest news inside the creative and business realms of endurance sports.
In our conversation, we dive into a range of topics, such as the role of storytelling in brand marketing, the significance of context and human connection in athlete narratives, and how the digital age is reshaping marketing in the trail running space. We also discuss the fragmentation of cultural conversations and the need for brands to engage with their audiences in new ways. Additionally, we explore the potential split between professional and participant markets in ultrarunning, and have some fun exploring open job roles in the sport, like the PR position at UTMB and the Global Creative Director role at Salomon.
02:24 The Power of Filmmaking in Athlete Narratives07:45 Balancing Brand Marketing and Performance Marketing15:01 The Rise of Niche Brands in the Digital Age19:08 Navigating the Fragmented Cultural Conversation21:12 The Value of Long-Term Brand Marketing27:38 The PR Opportunity of a Lifetime at UTMB37:19 The Power of Storytelling44:52 The Evolution of Races54:14 Marketing Activations and Moments58:08 Decoupling Athletes from Races
Timestamps:
Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.shop/) to get 15% off your next order.
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Katie Schide returns to the show a week removed from her historic, record-setting win at the 2024 UTMB.
02:00 The Challenges of the UTMB Finish Line06:49 Navigating the Livestream Spotlight and Performative Expectations12:24 The Increasing Competitiveness of the Women's Field18:59 Constantly Striving for Improvement30:44 Contemplating Hardrock, Trail World Championships
Given that Katie will be on the media circuit fielding many interviews over the next few days and weeks, we focused on some unique angles in this conversation - getting the inside scoop on what the immediate aftermath looks like for pro runners finishing at the front of this race, the psychology of handling near constant media attention from start to finish on this course, whether it makes sense to separate start times for the men’s and women’s races at UTMB, what to do once you’ve succeeded at the pinnacle of the sport, and more.
It’s always great to have Katie on the show and stay tuned because our "Eurotrack" series will be returning in early October when we get together to preview the high-profile races at Les Templiers and Grand Raid.
Timestamps:Partners:
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Will Peterson joins the show to talk about the fastest known time he set this past weekend on Vermont’s Long Trail, the oldest continuous footpath in the United States and the setting for many notable performances over the years from top athletes in the ultrarunning scene like Nikki Kimball, Joe McConaughy, Jennifer Pharr Davis, and John Kelly.
00:00 Introduction and Initial Feelings06:40 The Long Trail and Other Routes10:38 Background and Skillset15:17 Motivation and Competition19:14 The Evolving FKT Scene24:17 Creating a Competitive Narrative and Mental Strategies27:04 Training and Preparation36:22 Planning and Adaptability in FKT Attempts55:46 The Future of FKTs: Amateurs and Professionals01:01:41 Data-Driven Goals for Optimal Performance01:09:18 Instigating Participation in the Multi-Day Scene01:11:06 Future in Multi-Day FKTs01:17:21 The Debate on Expanded FKT Leaderboards01:19:32 The Appalachian Trail and Future Challenges01:23:38 Reflections on FKT of the Year Snub01:26:06 The Unique Challenges of the 100 Mile Wilderness01:31:24 Regulating External Communication on Unsupported Efforts01:41:11 Gratitude for the Crew
We talk about all aspects of Will’s effort including mental and physical preparation, multi-day strategy, highlights from his race report, the skillset to accomplish something of this stature, whether he plans to stay in this type of arena in the future, and some fun topics generated by listeners and viewers (like whether he’d do the full Appalachian Trail).
Timestamps:Partners:
Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.shop/) to get 15% off your next order.Additional Links:
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Brett Hornig and Jeff Colt join Singletrack to recap the 2024 UTMB. We talk about the impressive performances of race winners Katie Schide and Vincent Bouillard, the standout achievements of the top 10 women, DNF culture in big-stage events, and the challenges of fueling during overnight races among other topics.
03:53 DNF Culture 31:38 Comparing the Impressive Performances of the Women's Top 10, The Potential for Improvement on the UTMB Course, The Future of Women's Racing at UTMB, Shoutouts to Sabrina Stanley, Lucy Bartholomew, and Marianne Hogan48:22 The Background and Future of Vincent Viet, The Compelling Nature of Unknown and Unlikely Winners, Balancing a Breakthrough Result with a Previous Life01:23:14 The Presence of Prototype Shoes, The Evolution of UTMB into a Trade Show01:31:25 Fueling Challenges in Overnight Races, Questioning the High Carb Fueling Trend01:48:57 The Importance of Constructive Dialogue in the Sport, Improvements in the Coverage of the Women's Race, Positive Changes Arising from Controversies, Receptiveness to Criticism and Growth
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Brett Hornig and Leah Yingling retunr to the Singletrack Podcast to help preview the women's and men's fields at the 2024 Ultra Trail Du Mont Blanc (UTMB).
(0:43) - Course Strategy(18:57) - Women's Field Preview(73:12) - Men's Field Preview
In both fields, we cover top storylines and what to watch for, we answer some listener mail about the race, provide analysis of top contenders, categorize who we see as candidates for the win, for the podium, and the top 10, and we make bold predictions across a number of other fun categories.
Timestamps:
Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.shop/) to get 15% off your next order.
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Abby Hall’s journey to the 2024 UTMB start line is, in my opinion, one of the most compelling storylines of this year’s race.
It’s been a while since she was last on the podcast—roughly about two years ago, around this same time, before the same race. This hiatus was not due to a lack of interest on my part. I closely follow her career across various social media platforms; she’s an exceptional writer and excels at documenting the life of a professional trail runner.In our conversation, we cover everything that has happened in the past 15 months and what it took for her to return to the sport’s biggest stage. I believe you’ll find the discussion highly valuable. Abby is a generous conversationalist who skillfully connects her experiences to the interests of the audience.
01:30 Introduction and Recapping 2022/2023 timeline04:53 The Challenges of Recovering from a Major Injury08:23 Rehabilitation and the Full-Time Job of Recovery16:14 The Emotional Impact of Injury and the Role of a Sports Psychologist23:08 The Complexities of Self-Responsibility in the Recovery Process26:21 The Importance of Building Relationships with Supportive Team Members30:12 Personal Rituals and Ceremonies in the Recovery Journey33:28 Inspiring Others Through Social Media42:50 Finding Joy in the Process of Training and Racing55:47 Setting Goals and Staying Focused on Your Passion
Timestamps:
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Tom Evans returns to the Singletrack Podcast to talk about the influence of work and travel in Kenya on his ultrarunning career, how he plans to bounce back from last year's UTMB, his new approach to social media and in-person engagements before race day, and some of the latest training and racing science he's incorporating into his 2024 schedule.
(1:35) - influence of the military and Iten, Kenya on his ultrarunning career(11:50) - greediness, selectivity, being realistic about racing performance prospects(30:42) - perils of media engagements, social media, distractions and their impact on race day performance(48:43) - training questions around specificity, double-labeled water test, exogenous ketones, traveling with a rice cooker
Timestamps:
Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.shop/) to get 15% off your next order.
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Jim Walmsley returns to the Singletrack Podcast to talk about his upcoming title defense at Ultra Trail Du Mont Blanc (UTMB), final takeaways from his win at the Western States 100 in June, observations from spectating this year's Hardrock 100, whether he would ever do a full season on the Golden Trail series circuit, and how his career in ultrarunning has progressed to date both from training and race standpoints.
00:00 The Increasing Competitiveness of Western States09:02 The Importance of Mental Strength in Racing15:19 Considering the Golden Trail Series18:22 Adjusting Strategies for Future Races22:50 The Challenges of the UTMB Course27:56 Keeping Training Private for Focus33:25 Approaching UTMB with Caution 35:30 Considering the World Trail Championships39:31 The Longevity of a Successful Career49:29 Finding Inspiration in Other Sports
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This conversation with Warren Doyle might need a bit of context if you’re not well-versed in the long-distance thru-hiking scene in North America. Warren is a prominent figure in the Appalachian Trail community. While there's some debate about the exact beginning of the modern fastest known time (FKT) scene on the AT, Warren's impressive 1973 record of 66 days and change is widely considered a significant milestone.
Warren’s contributions to the trail are extensive. Over a 45-year period, he led eight large-group “circle” expeditions with near 100% completion rates. He founded the Appalachian Long Distance Hikers Association and established the Appalachian Trail Institute, which has helped thousands of hikers achieve their thru-hiking goals. He has also played a key role in preparing notable figures like Jenn Pharr Davis and Liz Derstine for record-setting endurance attempts, and has advised many other prominent endurance athletes, including Karel Sabbe.
I’m excited to have Warren on the show for several reasons. First and foremost, my deep love for the AT and my ongoing quest to understand its history. Warren has been a central figure in shaping the trail’s scene over the past 40 to 50 years. In our conversation, we’ll explore topics like the nature of endurance records on long trails, the purpose of the AT, social change, the impact of the outdoor industry on thru-hiking culture, the relationship between government and nature, and much more.
Regardless of your familiarity with the scene, I think you’ll find this episode engaging. Warren is a vibrant and generous conversationalist, and I’m sure you’ll gain a lot from our discussion.
02:00 Introduction and Backlash on the AT10:34 The Commercialization of the Outdoor Industry17:48 The Relationship Between the Trail and the Government25:22 The Importance of Substantive Conversations on the Trail40:10 Regulations and Policing of Mount Katahdin44:39 The Amateur Aspect of Endurance Hiking47:26 The Role of Support Crews in Endurance Record Attempts01:03:36 Challenges of Reintegrating into Society after the AT01:11:54 Embracing a Wilderness State of Mind01:17:04 Supporting Dreams and Moving Forward01:24:05 The Role of a Social Change Educator01:31:55 Concerns about the Future of the Appalachian Trail
Timestamps:
Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.shop/) to get 15% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
Sponsors:
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Brett Hornig and Jeff Colt join the Singletrack Podcast for another edition of the Long Run Archives. We talk about the prospect of the backyard ultra format being added to the Olympic games, insights for trail runners from the Tour de France, a Western States 100 with no automatic returning top-10 runners, the value of increasing popularity in fastest known time attempts, and speculate where top runners like Zach Miller and Courtney Dauwalter might race next.
00:00 Imagining the Backyard Ultra Format in the Paris Olympics08:28 Tour de France Nutrition Strategies for Trail Running27:29 Training Partners vs. Crew Service39:40 Changing the Invitation System for Western States44:40 The Impact on Race Dynamics and Strategies48:04 The Role of Team Support and Camaraderie53:51 Improving the World Trail Majors' Team Format1:15:09 Harnessing the Power of Self-Talk in Sports Performance1:31:50 The Strava Pro Badge Purge1:35:34 The Worth of Increasing the Popularity of the FKT Scene
Timestamps:
Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
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This episode was recorded live at Singletrack’s Olympic Valley studios ahead of the 2024 Western States 100.
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
We were joined by Nick Bare and even though this was technically a pre-race interview, so much of what we talked about was only peripherally related to the event, so similar to the Scott Jurek and Sally McRae conversations from that week I wanted to save it for a stand-alone podcast a few weeks on.
Specifically, we talk about creating portals online for people to find the sport of trail running, what it means to be a hybrid athlete, some of his favorite books about mental and physical strength, how to make our sport cooler or more memorable, his advice for athletes and creators from a content marketing standpoint, and what’s exciting him about a race like Western States.
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This episode was recorded live at Singletrack’s Olympic Valley studios ahead of the 2024 Western States 100.
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
We were joined by Sally McRae who probably needs no introduction. Sally is another person I've wanted to talk with since the inception of this podcast and even though this was technically a pre-race interview, so much of what we talked about was only peripherally related to the event, so similar to the Scott Jurek conversation I wanted to save it for a stand-alone podcast a few weeks on.
Specifically, we talk about the trajectory of her career starting with her Nike trail contract signing in the mid-2010s, how to think about the business side of trail running as a creator or athlete, and some of her favorite Western States 100 stories dating back to some of those great Billy Yang films a few years ago.
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Brett Hornig and Leah Yingling join Singletrack to recap the 2024 Hardrock 100. We talk about the amazing performances from athletes like Courtney Dauwalter and Ludovic Pommeret, Leah's experience working on the livestream, Brett’s fan experience, Finn’s time creating content around the lead runners, the history and culture of this race, top storylines and insights from the weekend, and what the future of this race might look like after such another historic year of individual and cumulative performances.
Sponsors:
Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.Additional Links:
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This episode was recorded live at Singletrack’s Olympic Valley studios ahead of the 2024 Western States 100.
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
We were joined by Scott Jurek who probably needs no introduction. Scott is someone I've wanted to talk with since the inception of this podcast and even though this was technically a pre-race interview, so much of what we talked about was only peripherally related to the event, so I wanted to save it for a stand-alone podcast a few weeks on.
Specifically, we talk about his history in the sport, some of the mental and emotional aspects of being an elite athlete, how someone of his stature in the sport grapples with athletic mortality, and some of his favorite stories with fellow competitors over the years.
*Note the audio jumps a bit at a few points in the conversation. I think this was due to the poor internet connection at our studio during the livestream. - Finn
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Brett Hornig and Dani Moreno join Singletrack to recap the 2024 Western States 100.
We talk about the amazing performances from athletes like Jim Walmsley and Katie Schide, Brett's experience working on the livestream, Dani and Finn's experiences crewing top runners, whether there's a definitive training and racing playbook for this event, noticeable innovations in crewing, nutrition, and topical cooling, and what the future of this race might look like after such a historic year of individual and cumulative performances.
Sponsors:
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
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Katie Schide and Heather Jackson stop by the Singletrack studio in Olympic Valley, CA ahead of the 2024 Western States 100 to chat it up about the race, the sport at large, and life in general. Thanks to both of these guys! Special thanks to Brooks, the presenting sponsor of this week's race coverage.
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
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These conversations with Dani Moreno (Predictions Show) and Jamil Coury and Matt Feldhake (Livestream Insights) were livestreamed on the Singletrack YouTube a few days before the 2024 Western States 100. Special thanks to Brooks, the presenting sponsor of this week's race coverage.
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
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These conversations were livestreamed on the Singletrack YouTube a few days before the 2024 Western States 100. Enjoy Leah, Hayden, and Ryan's final thoughts before race day! Special thanks to Brooks, the presenting sponsor of this week's race coverage.
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
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Brett Hornig and Corrine Malcolm join the show to preview the women’s field at the 2024 Western States 100. We cover top storylines and what to watch for, we answer some listener mail about the race, we analyze the field and categorize who we see as contenders for the win, for the podium, and the top 10, and we close with some of Corrine’s bold predictions for Saturday. Buckle up, because it’s another entertaining one. Special thanks to Brooks, the presenting sponsor of this week's race coverage.
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
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Brett Hornig and Mike McMonagle join the show to help preview the men’s field at the 2024 Western States 100. We cover top storylines and what to watch for, we answer some listener mail about the race, we analyze the field and categorize who we see as contenders for the win, for the podium, and the top 10, and we close with some of Mike’s bold predictions for Saturday. Buckle up, because it’s an entertaining one. Special thanks to Brooks, the presenting sponsor of this week's race coverage.
Brooks - check out their new Cascadia 18 shoe and High Point apparel collection (https://www.brooksrunning.com/singletrack)Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLETRACK20) to get 20% off your next order.
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