Afleveringen

  • Shift 1: From “Just Another Freelancer” to Creative Business Owner

    Shift 1: From “Just Another Freelancer” to Creative Business Owner

    · Six-Figure Freelancer Recipe

    Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in this episode, I want to have an honest conversation about the realities of running a creative freelance business—the kind you probably left your nine-to-five for. If you’re anything like me, you might have imagined total freedom and more money, only to find yourself drowning in client work, putting out fires right and left, and still not hitting your income goals.

    I get it—because I’ve been there. When I first started freelancing, I let my clients call all the shots. I was constantly on edge, afraid that if I said no to anything, the work would completely dry up. I said yes to every opportunity, worked longer hours, offered more services, and even discounted my rates, hoping something would finally click. Instead, I found myself stuck in a reactive, stressful cycle—measuring my success by how busy I was rather than how intentionally I was running my business.

    But here’s the thing I had to learn the hard way: the problem isn’t your skills or your work ethic. The real challenge is shifting out of the employee mindset and fully stepping into your role as CEO of your business. This episode focuses on that shift. I share my personal journey and walk you through some powerful questions to help you do the same—questions that get to the heart of who’s really calling the shots in your business and what decisions you’ve been avoiding.

    Take the time to write out your answers to the questions I ask in the free, complementary guide available at creativebusinesskitchen.com/6figures. 

    It’s time to finally move away from that client-to-client scramble and into the creative business owner role you deserve. Whether you’re struggling with burnout, feeling guilty for wanting more control, or just tired of being busy for the sake of being busy, this episode is for you. So let’s break out of the freelancer trap and start making those boss moves together.

  • Shift 2: From Generalist for Hire to Expert with an Opinion

    Shift 2: From Generalist for Hire to Expert with an Opinion

    · Six-Figure Freelancer Recipe

    Hey there, and welcome back to the Six-Figure Freelancer Recipe. I’m Jaz—your pricing queen—and in this episode, I’m sharing one of the most game-changing shifts you can make as a creative freelancer. If you’ve ever felt the pressure to be a “one-stop shop,” doing everything from social media management to SEO and web design, you’re definitely not alone. I’ve been there myself, juggling a laundry list of skills and services, worrying that I needed to say yes to every client or every project in order to succeed. But let’s be real: that approach can leave you feeling generic, unmemorable, and constantly undercutting your rates just to compete.

    In this episode, I’m taking you behind the scenes of my own transformation—from being a generalist who tried to please everyone, to building a reputation as an expert who solves meaningful problems for clients. And don’t worry, we’re ditching the pressure to “niche down” in the old-school sense! Instead, we’ll talk about how to get clear on the problems you solve best, so you can communicate your magic in a way that actually attracts dream clients and higher rates.

    I’ll walk you through practical prompts and questions pulled right from my free guide (which you can grab at creativebusinesskitchen.com/6figures), so you can start identifying what sets you apart and craft a client-attracting pitch that focuses on outcomes, not just a list of skills. We’ll even cover how to handle pricing conversations so you can stop competing on price and start being valued for your expertise.

    If you’ve ever wished clients saw you as indispensable, or if you crave that confidence to speak up as an expert in your field, this episode is your invitation to make that real shift. Get ready to discover how to move from overlooked generalist to sought-after solution provider—and trust me, your freelance business will thank you!

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  • Shift 3: From Swapping Time for Dollars to Pricing for Value

    Shift 3: From Swapping Time for Dollars to Pricing for Value

    · Six-Figure Freelancer Recipe

    Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in this episode, we’re tackling a challenge that stops so many talented creatives from reaching their income goals—undercharging for high-impact work. 

    Ever found yourself delivering massive results for your clients, only to feel a pang of regret as you send off an invoice that barely scratches the surface of the value you’ve created? Trust me, I’ve been there. In fact, I share a story about a $2,500 project that brought in an extra $30,000 for a client—and the lesson I learned from underpricing my work.

    This episode is all about making the shift from pricing your services by the hour, tying your income to your time, to confidently charging for the real value and outcomes you deliver. If you’re stuck adjusting your hourly rate, padding your hours, or saying yes to busy work just to justify your fees, this conversation is for you. I dive deep into why these “fixes” don’t actually solve the root problem, and why your creative brain is the true asset.

    I’ll introduce you to the mindset and practical questions that help you stop justifying every dollar and start anchoring your pricing to the real business impact you create—think leads, conversions, growth, and transformation, not just tasks and hours. Plus, you’ll hear about real freelancers, like Jackie, who dramatically increased her rates (and income!) by shifting her pricing approach.

    If you’re ready to work less, earn more, and stop tying your worth (and your client conversations) to the clock, this episode will show you how to step up and own your value. Don’t forget to grab the free guide at creativebusinesskitchen.com/6figures for the questions and reflection exercises mentioned—I want you to get clear, confident, and ready to charge what you’re truly worth.

    Let’s leave behind the hours-for-dollars mindset and move towards pricing for results. You’re halfway to your six-figure recipe, and the next shift is one of my favorites—so stick around!

  • Shift 4: From “Whatever You Need” to Core, Productised, & Recurring Offers

    Shift 4: From “Whatever You Need” to Core, Productised, & Recurring Offers

    · Six-Figure Freelancer Recipe

    Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in today’s episode, we’re getting right to the heart of why so many talented freelancers struggle to build the business they actually want—the kind that gives you freedom, flexibility, and consistent, thriving income.

    Let’s get real: How many times have you replied, “Well, what do you need?” when a client asked what you offer? If you’re nodding along, you might already know you’re stuck in order-taker mode—constantly reinventing the wheel for clients, churning out complex custom proposals, and never quite hitting your income targets. Trust me, I’ve been there too. I used to call myself a “Jaz of all trades” and thought saying yes to everything would bring me success, but it only led to more hustle, less predictability, and almost no recurring revenue.

    In this bite-sized episode, I break down why generalists are always busier (but less profitable!) than specialists and what really happens when you don’t have clear, packaged offers for your clients. I’ll show you how scope creep, proposal limbo, and inconsistent monthly income don’t have to be your norm—and the exact mindset shift that helped me (and my students, like Claire, the designer for allied healthcare providers) build multiple income pathways, diversify offers, and get clients saying yes without all the extra stress.

    We’ll walk through the messy reality of freelancing—why custom quotes and “whatever it takes” service keeps you in a job, not a business—and then I’ll guide you through powerful questions that help you shift from order-taker to creative CEO. You’ll discover how to productize your services, create recurring revenue, and design a business that works for you, not just your clients.

    Grab your free guide at creativebusinesskitchen.com/6figures, and take time to work through the action steps I share in this episode—they’re designed to help you simplify, scale, and finally get off that client-hunting hamster wheel. We’ll wrap up with a sneak peek at the next shift: turning paying clients into profitable partnerships you actually want to invest in.

    If you’re tired of hustling for every single project and ready to build a truly profitable, ease-filled freelance business, this episode is your starting line. Let’s get packaging, productizing, and building the creative business you set out to create!

  • Shift 5: From “Paying Clients” to “Profitable Partnerships”

    Shift 5: From “Paying Clients” to “Profitable Partnerships”

    · Six-Figure Freelancer Recipe

    Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in this episode, we’re diving into one of the toughest realities every creative freelancer faces: nightmare clients. You know the ones—the clients who drain your energy, question every decision, demand endless revisions, and make you second-guess why you left your nine-to-five in the first place. If you’re feeling burnt out or stuck serving clients who don’t value your expertise, this conversation is for you.

    In this episode, I get real about how working with the wrong clients has a lasting impact—not just on your business, but on your energy, confidence, and even your ability to attract the dream clients you really want to serve. We’re talking about how fear and scarcity can drive us to ignore red flags, lower our standards, and take on work that just isn’t a good fit.

    But here's some good news: you aren't for everyone—and that's a good thing. I share my personal journey from people-pleasing and perfectionism to confidently filtering out bad-fit clients and creating clear boundaries that protect my time, my business, and my sanity. In this episode, you’ll learn why your client selection process is actually your most important business system (right after your invoicing!), and how being intentional about who you let into your business changes everything.

    We’ll walk through some powerful reflection questions from the free guide at creativebusinesskitchen.com/6figures—questions that will help you spot red flags, clarify your own boundaries, and finally start saying “no” to the clients who simply aren’t a match for your services or your values.

    If you’re ready to stop letting panic or scarcity make your decisions—and instead create space for those “hell yes” clients who energize and respect you—don’t miss this episode. Now’s the time to take back control, protect your peace, and reclaim your freelance freedom. See you inside!

  • Shift 6: From Chaos to Clean Systems That Scale (Solo)

    Shift 6: From Chaos to Clean Systems That Scale (Solo)

    · Six-Figure Freelancer Recipe

    Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in today’s episode, it’s time to get real about a topic that’s anything but glamorous—but absolutely crucial to building that six-figure freelance business you dreamed of. Let’s talk about systems. If you’ve ever found yourself hunched over your laptop late at night, scrambling to meet bloated client deadlines, misplacing feedback, or wondering if you invoiced for that last milestone, you’re not alone. I know firsthand how easy it is to fall into the chaos of trying to manage every detail in your head, only to spiral into burnout and find there’s zero time left to actually grow your business.

    In this episode, I’m breaking down the unsexy truth that separates stressed-out, overwhelmed freelancers from six-figure business owners: having a handful of simple, customized systems that truly work for you. You’ll hear about the common traps—like endlessly working longer hours, piling on productivity apps, and abandoning overcomplicated processes—and why these are just Band Aids, not solutions. Instead, I’ll share how to create foundational workflows and clear boundaries, so you can stop reinventing the wheel and start protecting your time for the big-picture, CEO-level tasks that will actually move your business forward.

    Grab your copy of the free guide at creativebusinesskitchen.com/6figures, because I’m walking you through key questions to help you pinpoint the business areas causing you the most stress, and how to systemize or automate them—yes, even as a solo creative. We’ll reimagine your freelance future, one where your projects run smoothly, your inbox isn’t a source of panic, and you’re working less but earning more.

    If you’re sick of Band-Aid solutions and ready to finally set up the simple processes that turn chaos into consistency (and free up time and headspace for the growth you actually want), this episode is for you. Plus, I’ll let you in on how to book a free taste test call if you’re ready to get personalized support—and tease what’s coming in our next episode. So, let’s stop glorifying burnout and start building the freelance business you really signed up for.

  • Finding and Defining Future Freelance You

    Finding and Defining Future Freelance You

    · Six-Figure Freelancer Recipe

    Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and today I’m closing out our special series with something that absolutely transformed my freelance journey—the Four Futures Framework (with a big freelance twist, of course). If you’ve ever caught yourself dreaming about what your freelance business could look like—beyond just the next project or paycheck—this episode is for you.

    I know firsthand how overwhelming it can feel to sort out what you truly want from freelancing, especially when you’re caught up in the day-to-day. When I started using the Four Futures exercise, everything became so much clearer: why I run my business the way I do, how I make decisions, and what really matters to me for the long haul.

    So, in this episode, I’ll walk you through a guided visualization of your future freelance self across ​four core areas: the business you’re building, your financial stability, your daily lifestyle, and the impact you want to make. You’ll get the chance to picture your ideal clients, your dream projects, the money you want to see in your account, and exactly how you want your workdays (and life!) to feel.

    I’ll share personal insights on how dialing in these visions made it easier for me to choose my clients, set rates I’m proud of, worry less about feast-or-famine cycles, and—most importantly—build a business that aligns with my values.

    By the end of this episode, you’ll have actionable steps to get clear on your own Four Futures and a special invitation to share them with me for some one-on-one, practical guidance—because I know how much having support can make a difference.

    If you’re ready to design a freelance business and life that you’re truly excited about—and get out of reaction mode for good—tune in and let’s take the first purposeful step toward your six-figure freelance future.

  • Why You're Stuck at 5 Figures Freelancing

    Why You're Stuck at 5 Figures Freelancing

    · Six-Figure Freelancer Recipe

    Welcome to the very first episode of Six Figure Freelancer! I’m Jaz—your pricing queen—and I couldn’t be more excited to kick off this bite-sized podcast series for creative freelancers who are ready to finally build the business they actually left their nine-to-five for.

    If you’re feeling stuck in that awkward space where you know you’re talented, but your income just isn’t showing it, trust me—you’re not alone. I’ve been there too. For years, I struggled to break through that five-figure ceiling, always hustling, chasing clients, and getting pulled into the chaos of late nights, unpaid invoices, and a calendar that never seemed to let up.

    This podcast is all about changing that. I’m here to share the exact shifts that took me from stressful, unpredictable months to running a $300,000-a-year solo freelance business—with high profit margins, no team, and zero burnout. You won’t just get vague advice or “charge your worth” pep talks here—these are real strategies and frameworks I’ve personally tested and refined, both in my own business and with hundreds of creative freelancers I’ve helped since 2021.

    In this episode, I start with why so many talented creatives are stuck feeling underpaid and overworked. I’ll show you the biggest traps freelancers fall into and why mastering pricing, packaging, positioning, and client relationships is the real recipe for success. If you’re ready to shift from just another freelancer to a confident creative business owner, you’re in exactly the right place.

    Grab the free guide at creativebusinesskitchen.com/6figures to follow along, and get ready to meet your future—one where you’re well-paid, in control, and finally running the business you dreamed of. Let’s get started!

  • Welcome to the Six-Figure Freelancer Recipe

    Welcome to the Six-Figure Freelancer Recipe

    · Six-Figure Freelancer Recipe

    A Bite-Sized Blueprint for Creative Freelancers Who Want to Ditch the Hustle and Build a Business That Pays Well, Feels Good, and Actually Works

    You didn’t leave your 9–5 to be glued to your laptop at midnight, chasing late invoices and wondering if the barista job you had in your teens might actually be less stressful.

    You went freelance for freedom—but what you got was a feast-or-famine cycle, unpredictable income, and a calendar full of demanding clients who treat you like an employee instead of the expert you are.

    Sound familiar? You’re not broken. And you’re not alone. You’re just stuck in what I call the 5-Figure Freelancer Trap.

    And this podcast? It’s the roadmap out.

    Welcome to The Six-Figure Freelancer Recipe—a no-fluff, 8-part podcast series created for creatives who are ready to stop playing small, start making serious money, and finally run a business that works for them.

    I’m Jaz, your Pricing Queenℱ, and over the past 15 years, I’ve gone from undercharging and overwhelmed to running a $300K/year solo freelance business with high margins, no team, and zero burnout.

    In this series, I’ll walk you through the exact shifts that helped me go from stuck at five figures to consistently earning six—all while working less, charging more, and only saying yes to clients who light me up.

    My scratch-made recipes will teach you:

    How to shift from “just another freelancer” to confident creative business ownerWhy being a generalist is hurting your income (and what to do instead)How to price for value, not time, and finally break up with hourly ratesWhat it takes to create productized, recurring offers that sell themselvesHow to stop attracting red-flag clients and start building real partnershipsThe systems that helped me scale without a team and how you can tooAnd how to get crystal clear on your vision of Future Freelance You

    Each episode is short, honest, and designed to give you a hit of clarity, strategy, and momentum —fast.

    This isn’t vague “charge your worth” advice or recycled content from the algorithm. It’s real talk and practical action steps for creatives who are great at what they do but never got taught how to run a business.

    Before you hit play, download the free companion guide at creativebusinesskitchen.com/6figures to follow along, take notes, and start putting these shifts into action today.

    If you’ve ever thought, “I didn’t go freelance for this,” this series will show you exactly how to build the freelance business you actually wanted — one that’s profitable, peaceful, and uniquely yours.

    Let’s meet Future Freelance You.