Afleveringen
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LISTEN TO THIS EPISODE IF YOU ARE WANTING VISIBILITY & BRAND AWARENESS & IT’S FEELING DIFFICULT RIGHT NOW
Today’s episode is for the business owner who feels like they have something amazing to offer but getting eyes on it feels like a constant uphill battle. Cole submitted this question after noticing their Reels engagement tanking, and with it, their sales.
If that sounds familiar, this conversation is going to help you break through.
I’m walking you through:
Why organic content can’t be your only visibility strategy6+ other marketing methods to get your brand in front of new people every dayHow to reduce your dependency on the algorithmThe difference between content and marketing and why that shift changes everythingWhat I recommend to all my clients when they want visibility nowYour product might be amazing, but if no one’s seeing it you won’t get the results you want. Let’s change that today.
TOPICS WE DISCUSS: Brand Awareness, Product Visibility, Organic Marketing Strategy, Instagram Reels, Marketing for Small Businesses
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LISTEN TO THIS EPISODE IF YOU FIND YOURSELF WORKING ON THE INSIDE OF YOUR BUSINESS TOO MUCH
If you disappeared for a week, would your business still run or would everything stop?
In this episode, we’re talking about what it really means to work on your business instead of in it. I’m breaking down the difference between daily hustle mode and strategic growth mode so you can finally build a brand that scales without you being in every detail.
We’ll walk through:
The signs you’re stuck in busy mode without real progressWhat it actually looks like to shift into a CEO roleTime audits, weekly CEO time blocks, and my approach to systemsWhy strategy and organization will make growth easier, not harderHow to stop building a business that only works when you doIf you feel like you’re doing all the things but still not moving forward, this is your next step. You didn’t start your business to feel stuck, you started it to build freedom. Let’s get back to that.
TOPICS WE DISCUSS: CEO Mindset, Business Strategy, Time Management for Business Owners, Small Business Systems, Product-Based Brand Growth
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Zijn er afleveringen die ontbreken?
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LISTEN TO THIS EPISODE IF YOU’RE LOOKING TO START BUILDING A SCALABLE BRAND & FEEL LIKE YOU’RE JUST RUNNING A SIDE HUSTLE INSTEAD
You’ve got a big vision for your business; something beyond just extra income or side cash, but everything still feels like a hustle. This episode is for you if you're ready to stop treating your brand like a “maybe” and start building it like a long-term, scalable company.
This question came from Mada, who said:
“I want my clothing line in stores everywhere, but I know I’m playing small. What are the first steps to actually make the change?”
In this episode, I’m walking you through:
The signs you're operating in “side hustle mode” (even if you don’t realize it)The mindset shift required to go from “building” to “scaling”How to stop relying on daily hustle and start creating systems that support youWhat needs to shift in your strategy, messaging, and marketingWhy structure and automation are key to growing without burning outStart doing what actually moves you toward the brand you want. Start thinking like a CEO, not just a creator, and you'll get there so much faster.
TOPICS WE DISCUSS: Scaling a Small Business, Side Hustle to Full-Time, Building a Scalable Brand, Business Mindset, Product-Based Business Strategy
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LISTEN TO THIS EPISODE IF YOU HAVE BIG GOALS & WANT TO KNOW HOW TO PLAN FOR THEM
You have big dreams for your business… but when’s the last time you looked at your day-to-day and asked if your actions match that vision?
In this episode, I’m walking you through how to reverse engineer your growth — not in five years, not someday, but sooner. If you’ve been stuck in the same “building” season for a while, it’s time to shift out of maintenance mode and start making intentional moves that align with where you want to go.
We’ll talk about:
How to map out a clear 3–5 year vision for your brandWhat objectives you need to hit to get thereHow to identify the actual first steps to start nowThe habits that need to shift to support your next chapterHow to evaluate whether your current actions reflect your goalsThis episode is about getting real with yourself. If I looked at your daily habits, would it be obvious what you’re working toward?
If not, that’s your starting line. Let’s get strategic and start aligning what you do now with the business you’re building for the future.
TOPICS WE DISCUSS: Business Growth Planning, Goal Setting for Entrepreneurs, Long-Term Strategy, Productivity Habits, Scaling Your Brand
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LISTEN TO THIS EPISODE IF YOU’RE UNSURE HOW TO KNOW IF YOUR BUSINESS IS MAKING PROFIT AND HOW TO MAKE IT MORE PROFITABLE
If you're looking at your sales and wondering where all the money is going... this one’s for you.
This question came from Heather:
“I struggle with figuring out ‘the numbers.’ Got any suggestions on how to track costs vs income? And how to actually increase profitability?”
Inside this episode, we’re breaking down what profitability really means for a small product-based business and the biggest things most owners forget to track or prioritize.
We go over:
The difference between revenue and actual profitHow to understand your COGS, fixed costs, and variable costsWhat software can help (and how often to check your numbers)Why many business owners grow sales but not profitHow to think like a growth-focused CEO, not just a makerYou don’t have to be a “numbers person” to run a thriving brand. You just need clarity, systems, and the right benchmarks to guide smart decisions. Let’s make sure the numbers are working for you.
TOPICS WE DISCUSS: Product Pricing Strategy, Business Profitability, COGS Breakdown, Operating Expenses, Financial Planning for Small Business
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LISTEN TO THIS EPISODE IF YOU ARE WANTING A MORE BALANCED BASED APPROACH TO BUSINESS BUT ARE UNSURE WHERE TO START
Today I am talking with Kari Esmail all about her balanced based approach to changing the narrative around hustle culture. Our hope is this conversation is refreshing & eye opening that hustle culture is NOT necessary BUT you can still be ambitious, love to work, AND not burn out while you do it.
Kari is an author, professional coach and community builder helping women release the hustle mindset and excel through integrating more fun into life.
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LISTEN TO THIS EPISODE IF YOU’RE STARTING FROM ZERO ON SOCIAL MEDIA
You have the product… but now what? Where do you begin when it comes to building a real brand online?
This question came in from the community:
“How would you start from zero on social media?”
And in this episode, I’m breaking down exactly what I would do — step by step — if I were starting a product-based business today.This is the process I use with my clients, no matter where they are in business. We’re talking about everything from your core product and messaging to building a brand vibe, creating consistent content, and launching with intention.
We’ll walk through:
How to choose your signature product and position it with purpose
The research you have to do before creating content
How to prep your brand visuals, bio, and pinned posts
What to focus on leading up to your launch
How to build momentum and community from day one
Whether you’re starting fresh or needing to reset your brand strategy, this is a blueprint you can revisit anytime.
TOPICS WE DISCUSS: Brand Launch Strategy, Product-Based Business Tips, Content Creation for Startups, Community Building, Social Media for Small Business
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LISTEN TO THIS EPISODE IF YOU’VE BEEN WANTING TO GET STARTED WITH PR FOR YOU SMALL BUSINESS
Today we’re diving in to the magic of PR with Gloria Chou. In this quick & actionable episode you will walk away with tangible strategies of how to get started with landing PR opportunities for your business.
Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.
IG: https://www.instagram.com/gloriachoupr/
FREE RESOURCE: gloriachoupr.com/masterclass
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LISTEN TO THIS EPISODE IF YOU DON’T HAVE ANY SOLID EMAIL MARKETING & YOU’RE WONDERING WHERE TO START
If you’ve been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.
A listener asked:
“Where do I start with email marketing without sounding too salesy?”
And honestly this comes up all the time.
I’m breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you’re offline.
💡 Inside this episode, we cover:
The difference between Broadcasts and SequencesThe 3 email automations every small business needsWhere to plug email into your customer journeyHow to start sending emails that people want to readTips for staying consistent without being overwhelmingThis strategy works whether you have 30 subscribers or 30,000. Start small, stay consistent, and let your emails do the heavy lifting between launches. We’ll also talk about how to send weekly emails (without being annoying), how to provide value, and how to create emails that feel aligned and helpful.
If you’ve ever felt like your email list is sitting there collecting dust… this episode will change that.
TOPICS WE DISCUSS: Email Marketing Strategy, Sales Funnels, Customer Journey, Ecommerce Growth, List Building Tips
This Episode is Great For: Product-based business owners, ecommerce brands, and small biz marketers who want to make more sales from their list.
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LISTEN TO THIS EPISODE IF YOU WANT TO SEE YOUR MARKETING TAKE OFF
You don’t need to post more, run ads, or create 15 new reels a week. If your sales feel stuck (even with traffic & consistency) this episode is your sign to take a closer look at your messaging.
In this episode, we’re diving into what messaging actually means and why it’s responsible for at least 80% of your product marketing success. This is the difference between “meh” content and messaging that magnetizes people to your brand.
We’re covering:
What messaging really is (hint: it’s more than your words)Why great messaging makes people feel something and take actionSigns your messaging is falling flat and how to recognize the gapsReal client wins: You’ll hear about a client who went from $2K to $5K/month in sales by tweaking her messaging and sticking with it.How to start auditing and adjusting your message todayIf you’ve ever thought “I’m doing everything right… why aren’t people buying?” this episode will show you exactly what to change.
Topics We Discuss: Product-Based Business Strategy, Marketing Clarity, Brand Messaging, Content Optimization, Ecommerce Growth
🎯 Perfect for: product-based business owners, ecommerce brands, and creators who want to sell more without burning out
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LISTEN TO THIS EPISODE IF THE QUESTION OF WHAT TO POST IS OFTEN ON YOUR MIND
You sit down with your coffee, ready to post something... and somehow it’s mid-afternoon and nothing's gone live. Your brain feels blank, and everything you think of feels like a repeat of something you've already said.
In this episode, I’m answering a question from Jennika, who’s feeling stuck with content. I’m walking through the two most common reasons business owners get into this cycle: unclear brand foundations and not enough repetition in their messaging.
We’ll talk about how to revisit the core of your brand—who you're speaking to, what makes your business unique, and how to anchor your content in those pillars.
This episode also covers why repeating your message in new formats builds trust and recognition. Instead of chasing new ideas daily, I’ll show you how to create structure that makes content easier to produce and more effective.
If posting feels heavy or confusing lately, this conversation will help you reconnect with your message and start creating from a more intentional place.
TOPICS WE DISCUSS: Content Planning, Brand Foundations, Audience Clarity, Social Media Strategy, Repetition in Marketing
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LISTEN TO THIS EPISODE IF YOU WANT MY EXACT FRAMEWORK TO GET TO CONSISTENT SALES IN YOUR PRODUCT-BASED BUSINESS
If you’re tired of winging it, posting without results, or chasing sales with no strategy, this episode walks you through the exact framework I use to help product-based business owners go from inconsistent sales to repeat customers and daily orders.
I’m sharing the Seamless Sales System - aka the PPPP Model - and walking through each phase step-by-step:
✨ PILLARS: Build the foundation
Clarify your ideal customer, differentiator, and visual brand identity✨ PRESENCE: Create a magnetic online home
Optimize your profile, feed, website, and messaging across all platforms✨ PEOPLE: Build your ride-or-die community
Use Instagram stories, connection-based strategies, and daily community touch points✨ PROFIT: Implement sustainable sales systems
Blend passive and active strategies, plan promos, launch intentionally, and use email marketingWhether you want more daily sales, stronger brand loyalty, or a business that actually grows over time, this is the system to get you there. And yes, it always starts from the beginning, even with my highest-earning clients.
Topics We Discuss: Consistent Sales, Ecommerce Strategy, Community Building, Product Business Framework, Passive Income for Small Business
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LISTEN TO THIS EPISODE IF YOU FEEL LIKE ONLY PEOPLE YOU KNOW ARE BUYING FROM YOU
If it feels like only your friends, family, and acquaintances are buying from your business; you’re not alone. In this episode, I’m answering a real question from Jessika, who’s been in business for about a year and is ready to start growing beyond her inner circle.
Inside this episode, we’ll talk about:
How to attract stranger sales and build a real customer baseWhy it’s completely normal for sales to slow when friends and family tap outHow to shift your marketing strategy to reach new audiencesWhat it really takes to build a community of loyal customers who find you because of your brand, not because they know you personallyThe next steps to expand your reach and create sustainable growthYou don’t have to stay stuck in the cycle of selling only to people you know. It’s absolutely possible to expand your audience and build a business full of excited, returning customers who genuinely love what you do.
Topics We Discuss: Growing Your Audience, Attracting New Customers, Building Community, Small Business Marketing, Product-Based Business Growth
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LISTEN TO THIS EPISODE IF YOU WANT TO MAKE SALES EVERY DAY IN YOUR PRODUCT-BASED BUSINESS
Launches feel exciting... but what about all the in-between days? If you’re tired of big sales during promos and crickets the rest of the time, this episode is for you.
I’m breaking down the real difference between active sales and passive sales, and how mastering both can create consistent daily revenue in your business.
We’ll dive into:
Why launches (active sales) are so effective — and why they can’t be your only planHow passive sales systems create freedom, consistency, and scalable growthThe role of messaging, content pillars, tripwires, and systems in your daily salesHow to stop relying on launches alone (and why some audiences never learn to buy passively)What you need to build a brand that makes sales even when you’re not onlineMaking a few hundred dollars on a launch is great, but real growth happens when you can make sales every day, without having to constantly show up live. Let's supercharge your sales the smart way.
Topics We Discuss: Passive Sales Strategy, Product-Based Business Growth, Active Sales vs Passive Sales, Daily Revenue Systems, Small Business Marketing
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LISTEN TO THIS EPISODE IF YOU’RE TRYING TO BUILD COMMUNITY AROUND YOUR BRAND
Let’s talk about the most important asset in your business: community. You’ve probably heard the advice to “build a community around your brand” — but what does that actually mean when you sell products? This episode breaks it all down.
I’m walking you through:
How to identify your ideal customer and what they actually care aboutWhat your brand needs to stand for to create connectionHow to build content that attracts your people — and repels the wrong onesThe difference between building for relationships vs. chasing the algorithmWhy a human-first brand always winsThis is about showing up with clear messaging, intentional energy, and real connection — so your audience doesn’t just follow you, they buy into you.
If you’ve been craving stronger relationships with your audience, this is how you start.
Topics We Discuss: Community Building, Brand Messaging, Ideal Customer, Content Strategy, Human-Centered Marketing
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LISTEN TO THIS EPISODE IF YOU’VE BEEN CONSISTENT ON SOCIAL MEDIA BUT STILL AREN’T SEEING SALES
If you’re showing up every day, creating content, and still wondering why your sales feel slow or inconsistent — this one’s for you. I can usually tell within seconds if a brand’s social media is set up to convert... and in this episode, I’m walking you through the red flags I see all the time.
This is for the product-based business owner who:
✔️ Posts consistently but gets minimal traction
✔️ Feels like they’re working so hard for every sale
✔️ Wants to optimize their account without burning out
Inside, we cover:
Why your profile setup might be repelling salesThe missing messaging, SEO, and pinned post strategyWhat a clear brand differentiator actually looks likeWhy content pillars and value-driven content matter more than everThe biggest icks: recycled photos, vague bios, and selling like everyone elseHow to stop selling features and start selling experience + emotionWhat tripwires and passive sales systems you might be missingNo fluff — just real talk about why your content might not be converting and what to shift to start making it work.
Topics We Discuss: Social Media Strategy, Optimizing Instagram, Product-Based Business Tips, Content that Converts, Sales Funnels
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LISTEN TO THIS EPISODE IF YOU’RE THINKING ABOUT INVESTING IN YOUR BUSINESS & UNSURE IF IT’S THE RIGHT TIME
Let’s talk honestly about investing in your business — when to do it, how to decide who to trust, and why it’s normal to feel unsure. I’ve invested over $100k into my own business growth (some good, some not so great), and I support clients who invest with me every day.
In this episode, I’m sharing:
The key questions to ask before any investmentHow to evaluate if someone’s strategy, style, or values are right for youThe difference between coaches, advisors, agencies, and coursesHow to spot real experience vs. shiny marketingWhat support you actually need in your next seasonI also dive into the mindset stuff:
What if you haven’t even paid yourself yet?What if cash flow is tight?What if you’ve made a bad investment before?You’ll never feel 100% “ready.” But investing isn’t about being fearless — it’s about choosing to grow anyway. Even Olympians have coaches. You deserve the kind of support that helps you shift your thinking and step into your next level.
This is the episode I wish I had when I first started making big decisions in my business. Use this as a framework to confidently assess any investment — including with me.
Topics We Discuss: Business Growth, Investing in Business, Making Smart Investments, Business Mentorship, Entrepreneur Mindset
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LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED WHY SOME BRANDS WIN & OTHERS FADE
In today’s episode, we’re digging into the real reason some brands blow up... while others fall flat. It’s not just about having a pretty logo — it’s about messaging, emotional connection, and brand clarity.
We’ll chat about:
Why your brand needs to make people feel somethingHow to get ultra clear on your ideal customer’s true desiresWhy messaging and visuals need to work together (not just look pretty)Brand examples that are killing it right now — Graza, Hot Girl Pickles, and Odd MuseWhat you can learn from Halo Top’s successIf you want your product-based business to stand out and actually connect, this is your roadmap.
Topics We Discuss: Brand Messaging, Customer Connection, Visual Identity, Emotional Marketing, Brand Success Examples
👉 Join the Small Business Café to dig deeper into your brand and get support from other business owners!
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LISTEN TO THIS EPISODE IF YOU WANT A FULFILLING LIFE & A THRIVING BUSINESS
You didn’t start your business just to be overwhelmed every day. In this episode, I’m sharing the honest truth about how I’ve built a life that feels good and a business that’s growing — and what you can take from it.
I’ll walk you through:
The 4 steps that helped me build a sustainable businessThe 3 core pillars that make life feel fulfilling againWhy balance doesn’t mean 50/50 and what actually mattersHow time management + discipline create space to slow downWhy strategy and community are your greatest assetsThis episode is part pep talk, part strategy — so if you’ve been chasing the dream but feeling burnt out, this is your sign to shift things.
Topics We Discuss: Fulfillment, Time Management, Life-Work Balance, Business Growth, Community Strategy
FREEPRENEUR STARTER KIT FREEBIE // DOWNLOAD
👉 Join the Small Business Café to continue this convo — we’re diving deeper on this topic inside the community this week!
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LISTEN TO THIS EPISODE IF YOU STRUGGLE WITH IMPOSTER SYNDROME.
Struggling with imposter syndrome as an entrepreneur? You're not alone, and you can overcome it. In this powerful episode, I unpack what imposter syndrome really means, why it shows up, my personal experience with it and giving a TED Talk, and how to flip the narrative to build self-confidence and self-trust in your business journey.
Whether you're starting out or scaling up, this mindset shift will help you push past doubt and reclaim your power.
Learn how to:
✅ Recognize & reframe self-doubt
✅ Break mental barriers holding your business back
✅ Prove to yourself that you're capable — and more than enough
✅ Turn negative thoughts into fuel for growth
Topics We Discuss: Imposter syndrome, overcoming self-doubt, building self-confidence, business mindset, personal growth, mental barriers in business, entrepreneurial mindset, mindset shift for success, confidence in business, self-trust in entrepreneurship
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