Afleveringen
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Today Paul is joined by Christian Scherbel, co-founder of Smartico, a display and video ad platform for SMBs who advertise with local publishers.
Christian shares his journey from being an aviation engineer to becoming an entrepreneur in the local advertising space. He touches on the challenges faced by local publishers and small businesses in the digital advertising landscape and how Smartico aims to bridge the gap by providing effective advertising solutions.
Links:
Smartico.one
Christian Scherbel - LinkedIn
[email protected]
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Today Paul speaks with Max Kabat, co-owner of the Big Bend Sentinel in Marfa, Texas.
They discuss the innovative changes that Max and his co-owner wife have made to The Sentinel since taking it over from long time publishers who were retiring from the legacy print outlet. They talk about the power of community engagement, the evolution of local journalism, and the need for innovative strategies to sustain and grow local news outlets. Max also shares insights on the significance of print media, the diversification of revenue streams, and the potential for replicating similar models in other communities.
Links:
Max's excellent article on local journalism: https://www.linkedin.com/pulse/local-journalism-wrong-business-max-kabat-dop2c/
The Big Bend Sentinel website: https://thesentinelmarfa.com/
FB: https://www.facebook.com/TheBigBendSentinel
IG: https://www.instagram.com/bigbendsentinel/
Connect with Max:
https://www.linkedin.com/in/maxkabat/
[email protected]
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Zijn er afleveringen die ontbreken?
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Today Paul speaks with Sean Cullen Carroll, co-founder and CRO of HR Kickstart.
They discuss the world of human resources and how it relates to news publishers of all shapes and sizes. Sean explains essential HR support needed for one-person news outlets up to much larger organizations, emphasizing the importance of compliance and strategic planning. The conversation also highlights the significance of understanding the needs of clients and the value of building trust in business relationships.
Links:
https://hrkickstart.com/
Connect with Sean:
https://www.linkedin.com/in/seancullencarroll/
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Today Paul speaks with Tim Regan-Porter, CEO of the Colorado Press Association and host of the Local News Matters podcast.
They discuss Tim's diverse career path, the role of the Press Association in supporting local journalism, and the unique ecosystem that has emerged in Colorado. The conversation also touches on the challenges facing local newsrooms, the importance of community engagement, and the potential for government support in funding journalism.
Connect with Tim:
https://www.linkedin.com/in/timreganporter/
Links:
https://localnewsmatterspodcast.com/
https://coloradopressassociation.com/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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On the first episode of season three Paul is joined by Cory Brown, founder of Impact TK and the 99 Newsletter Project.
They discuss the evolving landscape of journalism, focusing on the importance of sustainability, audience engagement, and the relationship between editorial and business sides of news organizations. Cory shares his journey from loading newspapers to becoming a consultant for newsrooms, emphasizing the need for durable news products that resonate with local communities.
Links:
https://www.99newsletterproject.com/
https://impacttk.com/
Connect with Cory:
[email protected]
https://www.linkedin.com/in/tcorybrown/
https://bsky.app/profile/localmustard.bsky.social
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Paul shares a quick message about the end of season two of the podcast and when to expect new episodes.
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Today Paul is joined by Keith Pepper, publisher of Rough Draft Atlanta.
Keith shares his journey from a media-obsessed childhood to transforming a legacy newspaper into a modern digital-first media company. He discusses navigating technology changes, building a cohesive brand amongst different community papers, and the importance of neighborhood coverage. Keith also emphasizes the power of newsletters as a new form of local journalism and the strategic shift towards high value, low volume advertising.
Links:
https://roughdraftatlanta.com/
https://www.linkedin.com/in/keithpepper/
[email protected]
---
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This week Paul is joined by Kyle Rickhoff and Bob Rose of AlignSimple, a fractional service and strategy company focused on enhancing the success of local media publishers.
They discuss the concept of fractional services and the unique offerings that AlignSimple provides for publishers backed by their years in the industry. They also talk about the evolving landscape of media, focusing on the importance of engagement through podcasting and newsletters, the challenges and strategies surrounding social media, and the need for local media organizations to adapt to new tools and audience expectations while maintaining a strong community connection.
Links:
https://alignsimple.com/
https://www.linkedin.com/in/stlbobrose/
https://www.linkedin.com/in/kylerickhoff/
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Today Paul is joined by Graham Colligan, founder of Towns Of: a social media app for local news and events.
They talk about the importance of social media and how Towns Of aims to centralize local news and events for communities. Graham shares insights on the business model and competition in the local news aggregator space, emphasizing the need for innovation and community engagement, and a lot more.
Links:
https://www.townsof.com/
https://www.instagram.com/graham_colligan/
https://www.linkedin.com/in/grahamcolligan/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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Today Paul speaks with Alec Saelens, Impact Manager at Solutions Journalism Network.
Alec and Paul discuss Alec's path into journalism, the establishment of the Bristol Cable, and his current role at the Solutions Journalism Network. He emphasizes the importance of cooperative models in local journalism, the potential of solutions journalism to generate revenue, and the need for impact tracking to ensure sustainability in the industry. Alec also shares insights on the future of local news, highlighting both the challenges and the entrepreneurial spirit driving new initiatives.
Links:
https://www.linkedin.com/in/alec-saelens-125411176/
https://www.solutionsjournalism.org/
https://thebristolcable.org/
---
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Today Paul is joined by Johnny Levy, CEO of DataJoe and founder of the Media Data Collaborative.
They discuss the significance of data in local media, the challenges of monetizing that data, and the importance of networking. Johnny shares his view on the role of connection in the media space, sharing insights on how he leverages his strengths as a connector to foster relationships and collaboration. They also talk about the Media Data Collaborative group and Johnny's People of Media series.
Links:
https://www.linkedin.com/in/johnny-levy/
https://datajoe.substack.com/
http://www.datajoe.com/
Johnny's book:
https://www.amazon.com/Superpower-Quest-Heros-Unlocking-Potential/dp/B0D1GVFSD2
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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Today Paul is joined by Chief Growth & Innovation Officer for Wisconsin Watch Richard E. Brown.
Richard shares insights on the evolving landscape of local journalism, the importance of storytelling, and the need for news organizations to align with advertisers that share their mission. He discusses his career journey, the significance of building relationships within the community, and strategies for improving retention and reducing churn for local publishers.
Links:
https://wisconsinwatch.org/
https://milwaukeenns.org/
https://richardebrown.co/
Connect with Richard:
https://www.linkedin.com/in/richardeugenebrown/
https://www.facebook.com/richardebrown17
https://www.instagram.com/richardebrown17/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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Today Paul is joined by Sara McNamara, Director of Business Development for white label ticketing software company Ticketsauce.
They discuss the mechanics of how the platform works, the revenue opportunities it creates, and success stories from local media companies that have effectively utilized the platform. Sara also provides insights into what local publishers should consider when expanding their event strategies, including potential red and green flags.
Links:
https://www.ticketsauce.com/
Connect with Sara:
https://www.linkedin.com/in/saramcnamaraco/
[email protected]
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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Today Paul is joined by Chris Krewson, Executive Director of LION Publishers.
LION (Local Independent Online News) is a nonprofit that strengthens the local news industry by helping independent news publishers build more sustainable businesses.
On the podcast they discuss the origins of LION, the importance of diverse revenue streams for local media companies, AI and its effects on the industry, how LION's sustainability audits benefit local publishers, the organization's new Sustainability 360 program, and more.
Links:
https://www.lionpublishers.com/
LION Newsletter:
https://lionnewsletter.paperform.co/
https://www.linkedin.com/in/chriskrewson/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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Today Paul welcomes Laurie Sigillito to the podcast. Laurie is the founder of Local News Network, a local media startup based out of Durango, Colorado.
Paul and Laurie discuss how Local News Network combines video content with digital out of home networks, social media, newsletters, and more. They discuss how Laurie's background in the tech and signage industries led to the formation of the company, how it operates, her long term vision, and more.
Links:
https://www.thelocalnews.us/
[email protected]
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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Daniel Olson is the founder of GoList, a national advertising platform that is curated by local news with the goal of keeping ad dollars in the pockets of local publishers.
On this episode, Paul and Dan discuss the origins of GoList and how the platform operates. They also cover Dan's plans for scaling the platform, the user experience, and how GoList aims to facilitate direct communication between businesses and consumers.
Links:
[email protected]
golistnews.com
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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In this episode, Paul interviews Fran Wills, CEO of the Local Media Consortium (LMC). Fran discusses how LMC supports over 150 local media companies across the US, Canada, and Puerto Rico by negotiating partnerships with digital technology providers. She shares insights on the rapidly evolving local news landscape, highlighting trends like the shift to video content, the rise of newsletters, and the importance of diversifying revenue streams.
Links:
https://www.localmediaconsortium.com/
https://www.localmediaconsortium.com/partners/newspassidlmc.com
[email protected]
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at localpod.co
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Today Paul chats with multimedia journalist Mega Roche. They talk about how Megan fell in love with journalism, the changes she's seen in the industry throughout her career, and some of the tougher sides of the industry such as dealing with burnout.
They also discuss Megan's Path to Paris series and how she's successfully taken local stories and applied a global lens to them.
Connect with Megan:
https://meganaroche.wixsite.com/portfolio
https://www.linkedin.com/in/mroche2014/
[email protected]
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at localpod.co
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Today on the podcast, Paul talks with Ryan Restivo, the founder of SEO Slack app YESEO.
YESEO is a free Slack app that helps newsrooms create relevant headlines, generate the right keywords to use, and gives right information at the right time to help publishers get their work seen and read.
Paul and Ryan discuss how YESEO works from a workflow perspective, what its capabilities are, YESEO’s business model, why it’s free for newsrooms to use, and a lot more!
Links:
https://www.yeseo.app/
Knight Election Hub: https://accounts.muckrock.com/election-hub/recbQ1fGaYp0RAZsR
Connect with Ryan:
https://x.com/ryanarestivo
https://www.linkedin.com/in/ryanrestivo/
Meet up with Ryan at SRCCON in Minneapolis this week: https://2024.srccon.org/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at localpod.co
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Today Paul sits down with Guy Tasaka, managing partner at Tasaka Digital and technology columnist for Editor & Publisher Magazine.
In the conversation, Guy illustrates his thoughts on a concept that he's dubbed "local media 3.0". This is an upgrade for local news organizations to modern, internet-native business strategies and includes owning first party intent data, omni channel selling, a re-thinking of what publishers product is and who their customer is, and more.
This episode is jam packed with value for any local news publisher looking for ways to enhance their business!
Links from the conversation:
Free by Chris Anderson
https://podnews.net/
Connect with Guy:
https://www.tasakadigital.com/
https://www.editorandpublisher.com/tech/
https://iknowag.ai/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at localpod.co
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