Afleveringen
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Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control.
Let AI Handle Your Facebook Pixel SetupConnect AI Agents to Your Ad Account, CarefullyUse Meta's AI Business Assistant as a Smart Second OpinionProduce AI-Assisted Creative to Stand OutUse AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing ConversionsGuest: Nick Theriot | Show Notes: socialmediaexaminer.com/724
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Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.
Two Things That Hold Back Your Facebook AdsThe M4 Method for Facebook Ads: Account StructureThe M4 Method for Facebook Ads: CreativeThe M4 Method for Facebook Ads: Deep Dive AnalysisThe M4 Method for Facebook Ads: ScaleGuest: Sam Piliero | Show Notes: socialmediaexaminer.com/723
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What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.
Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety
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Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases.
Using TikTok Symphony to Create Content From Text, Voice, or a Single ImageUsing TikTok Search Hub to Claim Branded Positioning in TikTok SearchUsing TikTok Go to Turn Initial Discovery Into Bookings With TikTok GoGuest: Keenya Kelly | Show Notes: socialmediaexaminer.com/722
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Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.
Content Styles That Create AwarenessContent Styles That Build TrustContent Styles That Generate Leads and SalesLinkedIn Content Ratio FormulaGuest: Will McTighe | Show Notes: socialmediaexaminer.com/721
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.
Aligning Your Content Strategy With the New LinkedIn Feed AlgorithmOptimizing LinkedIn Posts for the Engagement Signals That Now Drive ReachPreparing for LinkedIn's New Live Event RequirementsGuest: AJ Wilcox | Show Notes: socialmediaexaminer.com/720
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.
What Marketers Need to Know About the Shorts FeedThe Audio-Visual-Text Hook FrameworkCuriosity LoopsObstacle + Solution StorytellingGuest: John Scott | Show Notes: socialmediaexaminer.com/719
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.
New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect MakerVoice Replies for CommentsYouTube’s Creator Partnerships Platform Powered by GeminiGuest: Liron Segev | Show Notes: socialmediaexaminer.com/718
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Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.
How to Apply the Science of Attention to Your Short-Form Video StrategyConnection: The Two-Fold FoundationReputation: The Authenticity FormulaEmotion: The Engine That Makes Content SpreadHow to Develop Each Short-Form VideoGuest: Hilary Billings | Show Notes: socialmediaexaminer.com/717
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.
Instagram Post Caption LinksInstagram Profile Grid Customization and Editable ThumbnailsInstagram Sticker Tools For Custom BrandingInstagram Edits App Tool & Feature UpdatesGuest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.
Why Getting Conversions Is Harder Than Ever4 Ways to Grow Your Email DatabaseHow to Fix What's Broken on Your Landing PagesHow to Optimize Your Post-Conversion Thank You Page for Additional ConversionsHow to Use One-Click Actions to Protect Your Email DeliverabilityGuest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715
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Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.
Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714
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Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.
Guest: Caleb Kruse | Show Notes: socialmediaexaminer.com/713
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Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.
Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/712
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Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.
Guest: Ben Heath | Show Notes: socialmediaexaminer.com/711
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Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya Kelly
Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/710
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.
Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709
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Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz.
Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/708
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Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods.
Guests: Chris Penn & Rachel Woods | Show Notes: socialmediaexaminer.com/707
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Are you wondering if AI video creation tools are worth the investment? Overwhelmed by YouTube's rapid rollout of new features? To discover what YouTube's latest AI tools can actually do for your business, which content formats have the biggest opportunity for organic reach, and how to use new targeting features without hurting your channel's performance., I interview Liron Segev.
Guest: Liron Segev | Show Notes: socialmediaexaminer.com/706
Review our show on Apple Podcasts
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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