Afleveringen
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Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you're using to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that keep content marketers up at night, and they're exactly what we're addressing in today's episode.
Our guest today is Carmen Hill, a pioneering voice in B2B content strategy and the architect of the innovative Content Planning Prism framework. Carmen is a seasoned content marketing strategist who has spoken at Content Marketing World and written for prestigious publications including Convince & Convert and the Content Marketing Institute. With decades of experience helping B2B companies plan, create, and manage customer-focused content that drives real business results, Carmen has developed a revolutionary three-dimensional approach to content strategy that's transforming how organizations think about and execute their content initiatives.
Social Pulse Podcast host Mike Allton asked Carmen Hill about:
🧡 Strategic Content Architecture: Understanding how the three dimensions of intent, information, and interaction create a framework for more effective content planning and execution.
🧡 Multi-Purpose Content Planning: Learn how to design content that serves multiple business objectives while meeting various audience needs across different stages of the buyer's journey.
🧡 Practical Implementation Steps: Gain actionable insights on how to apply the Content Planning Prism framework to your existing content strategy for immediate improvements in content effectiveness.
Learn more about Carmen Hill
Connect with Carmen Hill on LinkedIn
Connect with Carmen Hill on Threads
Resources & Brands mentioned in this episode
Chill Content, LLC
Learn more about Agorapulse with a free demo
Content Planning Prism: A 3D framework for creating content that works
Content Marketing World
Convince and Convert
Content Marketing Institute
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/beyond-basic-content-strategy-mastering-the-three-dimensions-of-effective-content
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space, and how can you demonstrate the tangible value of influencer marketing to your stakeholders?
These are the challenges that many B2B marketers face today, but fear not – we have just the expert to help us navigate these murky waters. Join us as we welcome Sarah Fruy, a seasoned marketing professional with a wealth of experience in influencer marketing and performance measurement. As the VP of Marketing at Rockbot and having worked at Linqia, a full-service, tech-enabled influencer marketing platform, Sarah brings a unique perspective on proving the worth of B2B thought leader collaborations. Her expertise in implementing agile marketing practices and deep understanding of marketing analytics make her the perfect guide to help us unravel the complexities of measuring influencer impact in the B2B realm.
Social Pulse Podcast host Mike Allton asked Sarah Fruy about:
🧡 Beyond Vanity Metrics: Understanding which KPIs truly matter for B2B influencer marketing success.
🧡 ROI Calculation Framework: Learn a structured approach to measuring the financial impact of influencer partnerships.
🧡 Long-Term Value Assessment: Discover methods for evaluating the extended benefits of thought leader collaborations beyond immediate campaign results.
Learn more about Sarah Fruy
Connect with Sarah Fruy on LinkedIn
Connect with Sarah Fruy on Instagram
Resources & Brands mentioned in this episode
Rockbot
Learn more about Agorapulse with a free demo
Bizible
Pantheon
DrupalCon
Linqia
Google Analytics
HubSpot
Marketo
Meltwater
Trackur
Buzzsumo
Hootsuite
Sprout Social
Site Improve
Robin Dimond
Partnership Impact Podcast
American Influencer Council
Qianna Smith Bruneteau
Lia Haberman
UCLA
Newsletter: ICYMI by Lia Haberman
Social Media Examiner
Ann Handley
David Shing, AKA Shingy
Content Marketing World
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/influencer-impact-proving-the-worth-of-b2b-thought-leader-collaborations
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Zijn er afleveringen die ontbreken?
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Imagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core values?
That's the kind of monumental shift many B2B marketers face today. Your brand isn't just a logo or a tagline - it's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward?
Enter Michaela Underdahl, our modern-day brand revolutionary. As Marketing Lead at Nimble CRM, she's not just theorizing about evolution - she's been in the trenches, leading a major repositioning effort. With over a decade at Nimble, Michaela has guided the company through a transformation from social CRM to a powerful growth engine for SMBs.
So, fellow marketers, are you ready to sign your own declaration of brand independence? Grab your quill (or keyboard), because Michaela's about to share some revolutionary insights that'll help your brand not just survive, but thrive in this brave new world of business.
Social Pulse Podcast host Mike Allton asked Michaela Underdahl about:
🧡 Identifying Repositioning Needs: Understand how to recognize when your brand needs to evolve to meet market demands.
🧡 Strategic Rebranding Process: Learn the step-by-step approach to repositioning your brand without losing your core identity.
🧡 Overcoming Repositioning Challenges: Gain insights on how to address common obstacles in the rebranding journey.
Learn more about Michaela Underdahl
Connect with Michaela Underdahl on LinkedIn
Resources & Brands mentioned in this episode
Nimble, Inc.
Learn more about Agorapulse with a free demo
Social Media Marketing World
Ebook: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
Read.ai
Firefly
Otter.ai
An episode: The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead with Tamsin Webster
Find Your Red Thread
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/evolving-your-brand-lessons-from-nimbles-market-repositioning
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Imagine for a moment that you're standing at the helm of a ship, much like Christopher Columbus as he set sail for the New World. The vast ocean of digital marketing stretches out before you, full of opportunity but also fraught with uncertainty. Now, what if I told you there was a compass, a simple yet powerful tool that could guide your marketing efforts with laser-like precision? Today, we're going to discover that compass, because our guests have distilled years of experience into what they call the Digital Marketing Success Cycle for SMBs.
Whether you're the captain of your SMB ship or the navigator plotting the course, this episode is for you. We're about to embark on a journey that will transform the way you approach digital marketing, making it less of a daunting expedition and more of an exciting voyage of discovery.
Join us as we welcome Dave Charest, Director of Small Business Success from Constant Contact. With years of experience helping small businesses succeed online, Dave has distilled the essence of effective digital marketing into three key actions that form what they call the Digital Marketing Success Cycle for SMBs. Today, he’ll break down this cycle and show you how to implement it in your own business, no matter your current level of marketing expertise.
Dave brings over a decade of experience at Constant Contact, where he's helped countless small businesses navigate the ever-changing landscape of digital marketing. His expertise in content marketing and his passion for simplifying complex concepts make him a go-to resource for SMB owners looking to level up their marketing game.
He’s here to revolutionize the way you think about and execute your marketing strategies. Get ready to transform your approach and drive real success for your small business.
Social Pulse Podcast host Mike Allton asked Dave Charest about:
🧡 The Success Cycle Unveiled: Understand the three critical actions that form the backbone of successful SMB digital marketing.
🧡From Theory to Practice: Learn how to implement each step of the Digital Marketing Success Cycle in your business, regardless of your industry or size.
🧡Overcoming Common Obstacles: Discover strategies to tackle the typical challenges that prevent SMBs from marketing effectively, such as time constraints and lack of confidence.
Learn more about Dave Charest
Connect with Dave Charest LinkedIn
Resources & Brands mentioned in this episode
Constant Contact
Be a Marketer Podcast
Learn more about Agorapulse with a free demo
The Social Media Hat
Canva
Shopify
Dave Charest Website
How to Structure Your Agency to Win Using EOS with Matt Heinz
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/three-actions-that-drive-small-business-marketing-success
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many marketers face the challenge of bridging the gap between cutting-edge digital marketing techniques and the more conservative expectations of organization leadership.
How do you demonstrate the ROI of digital campaigns to skeptical executives? What strategies can you employ to gradually shift your company's marketing focus from traditional to digital channels? And how can you navigate the often-frustrating process of educating management about the realities of modern marketing in the digital age?
These are the questions that keep many B2B marketers up at night, but fortunately, our guest today has the insights and experience to help. Join us as we welcome Camilla Odilon, a seasoned Head of Digital Marketing with a wealth of experience in the FinTech and B2B industry. Camilla has successfully navigated the complex waters of traditional management expectations and modern digital marketing realities, and she's here to share her hard-won wisdom with us.
With over 12 years of experience in digital marketing and a proven track record of boosting revenue for B2B companies, Camilla brings a unique perspective to our discussion. As the founder of the "Marketing in Ireland" community, she's also a passionate advocate for diversity and inclusion in the marketing industry. Camilla's journey from learning English in Ireland to becoming a respected voice in FinTech marketing is sure to inspire and inform our listeners.
Social Pulse Podcast host Mike Allton asked Camilla Odilon about:
🧡 Digital Marketing ROI: Learn effective strategies for demonstrating the value and ROI of digital marketing initiatives to traditional FinTech management.
🧡 Change Management: Discover techniques for gradually shifting your company's marketing focus from traditional to digital channels while managing resistance to change.
🧡 Data-Driven Decision Making: Explore ways to implement and advocate for data-driven marketing strategies in organizations that may be resistant to this approach.
Learn more about Camilla Odilon
Connect with Camilla Odilon on LinkedIn
Resources & Brands mentioned in this episode
Learn more about Agorapulse with a free demo
Marketing in Ireland Community
Finance Fair
Google Trends
LinkedIn Sales Navigator
Apollo
LinkedIn Premium
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/bridging-the-digital-divide-fintech-marketing-in-a-traditional-world
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging content for a seemingly "dry" industry? How can you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach?
These are the puzzles that keep B2B social media managers up at night. But what if there were ways to not just overcome these obstacles, but to turn them into opportunities for growth and engagement? That's exactly what our guest today is here to help us with.
Eva Tranova, the Head of Social Media at Agorapulse, brings a wealth of experience and insights to our discussion. With her multilingual background and expertise in social media marketing, Eva has helped countless B2B brands navigate the complex world of social media. Her work at Agorapulse, a leading social media management platform, has given her a unique perspective on the challenges faced by B2B social media managers and the innovative solutions that can drive success. Eva's contributions to the field have made her a respected voice in the B2B social media community, and we're thrilled to have her share her knowledge with us today.
Social Pulse Podcast host Mike Allton asked Eva Tranova about:
🧡 B2B Social Media Uniqueness: Understand the distinct challenges that set B2B social media apart from B2C strategies.
🧡 Strategic Content Creation: Learn techniques for developing engaging content that resonates with B2B audiences and decision-makers.
🧡 ROI Measurement: Discover effective methods for tracking and demonstrating the value of B2B social media efforts in long sales cycles.
Learn more about Eva Tranova
Connect with Eva Tranova on LinkedIn
Resources & Brands mentioned in this episode
Agorapulse
Learn more about Agorapulse with a free demo
Amelia Sordell
Klowt Agency
Mark Schaefer
The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead FT. Tamsen Webster
Agorapulse TikTok
Agorapulse Instagram reels
Jay Baer.
A Demo Video of Adobe
Tool to track Social Media Trends
Social Media Today
Annie-Mae Hodge
Matt Navarra
Adam Mosseri
Andrew Hutchinson
Show Notes & Transcript: https://www.agorapulse.com/blog/unraveling-b2b-social-media-unique-challenges-powerful-solutions
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive?
These questions keep marketers up at night, and for good reason. But here's the good news: AI isn't here to replace you—it's here to enhance your capabilities and open up new opportunities. That's exactly what our guest today is here to help us understand.
Pam Didner is an award-winning B2B marketing consultant, speaker, and author of multiple books on AI in marketing, including her recent works "The Modern AI Marketer in the GPT Era" and "The Modern AI Marketer: Guide to Gen AI Prompts." With over two decades of experience in global marketing leadership roles, she has been at the forefront of marketing evolution, helping countless professionals leverage AI to enhance their strategies and careers. She's here to share her insights and practical advice on how you can position yourself for success in this rapidly changing job market.
Social Pulse Podcast host Mike Allton asked Pam Didner about:
🧡 AI as an Enabler: Understand how AI is augmenting marketing roles rather than replacing them, opening up new opportunities for strategic thinking and creativity.
🧡 Essential AI Skills: Identify the key AI-related skills and knowledge areas that will be crucial for marketers to develop in order to remain competitive in the job market.
🧡 Career Adaptation Strategies: Learn practical steps for evolving your marketing career to align with the AI-driven future, including continuous learning and cross-functional collaboration.
Learn more about Pam Didner
Connect with Pam Didner on LinkedIn
Connect with Pam Didner on X
Resources & Brands mentioned in this episode
Pam Didner
Learn more about Agorapulse with a free demo
An Ebook: The Modern AI Marketer in the GPT Era
An Ebook: The Modern AI Marketer: Guide to Gen AI Prompts.
Paul Roetzer
Susan Westwater
Chris Penn
Sam Altman
Darryl Praill
Minority Report
Wharton business school
Podcast: The Artificial Intelligence Show
Show Notes & Transcript: https://www.agorapulse.com/blog/ai-and-the-modern-marketer-navigating-the-changing-job-market
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you tired of your B2B marketing efforts falling flat? Do you find yourself wondering why your carefully crafted pain-point messaging isn't resonating with your audience the way you hoped it would? If you're like many marketers, you've been taught that highlighting your customers' pain points is the key to persuasion. But what if I told you that this common approach could actually be sabotaging your long-term success?
The truth is, pain-based marketing, while seemingly effective in the short term, often fails to create lasting engagement and loyalty. It can leave your audience feeling manipulated, defensive, or worse – completely tuned out. So, how can we break free from this cycle and create marketing messages that truly connect and convert?
That's exactly what we're diving into today with our esteemed guest, Tamsen Webster. Known as "The Idea Whisperer," Tamsen is a renowned brand strategist, speaker, and author of "Find Your Red Thread: Make Your Big Ideas Irresistible." With her wealth of experience in helping organizations and individuals articulate their ideas effectively, Tamsen is here to challenge our preconceptions about persuasion and offer a fresh perspective on B2B marketing strategies that work.
Social Pulse Podcast host Mike Allton asked Tamsen Webster about:
🧡 The Persuasion Paradox: Understand why pain-based marketing, despite its popularity, often leads to diminishing returns and potential backlash in B2B contexts.
🧡 Positive Engagement Strategies: Learn alternative approaches to persuasion that focus on building understanding, finding common ground, and creating long-term value for your audience.
🧡 Idea Articulation Techniques: Discover how to communicate your brand's value proposition in a way that resonates deeply with your audience without relying on pain points.
Learn more about Tamsen Webster
Connect with Tamsen Webster on LinkedIn
Resources & Brands mentioned in this episode
Tamsen Webster
Find Your Red Thread: Make Your Big Ideas Irresistible
Learn more about Agorapulse with a free demo
New Ebook: Say What They Can't Unhear: The 9 Principles of Lasting Change
Trashie
15Five
Simon Sinek
Seth Godin
Dunkin
Starbucks
Get your Compact Case™!
Message Design Institute
Show Notes & Transcript: https://www.agorapulse.com/blog/the-persuasion-paradox-why-pain-based-marketing-fails-and-what-to-do-instead
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you feeling the pressure of AI encroaching on your B2B marketing territory? Do you find yourself wondering if your human creativity still has a place in this rapidly evolving digital landscape? As AI tools become more sophisticated, many B2B marketers are left questioning their role and value in an increasingly automated world. How can we compete with machines that can generate content, analyze data, and even predict trends at lightning speed?
But what if I told you that your creativity isn't just relevant—it's your secret weapon? What if the very thing that makes us human—our ability to think outside the box, to connect seemingly unrelated dots, to empathize and innovate—is actually the key to not just surviving, but thriving in the AI era?
That's exactly what our guest today is here to help us uncover. Join us as we explore the transformative power of creative thinking in B2B marketing, and learn how to turn the challenge of AI into your greatest opportunity.
I'm thrilled to welcome Carla Johnson, a world-renowned expert on innovation and marketing. Carla has been named one of the top 50 women in marketing and the #1 influencer in content marketing. She's the author of "RE:Think Innovation" and has worked with Fortune 500 brands across the globe, helping them cultivate innovative cultures and implement transformative ideas. With her wealth of experience and forward-thinking approach, Carla is perfectly positioned to guide us through the alchemy of creativity in the age of AI.
Social Pulse Podcast host Mike Allton asked Carla Johnson about:
🧡 Creativity trumps algorithms: Understand why human creativity remains irreplaceable in B2B marketing strategy and execution.
🧡 Innovation mindset: Learn techniques to foster a culture of creative thinking within your B2B marketing team.
🧡 AI as a catalyst: Discover how to leverage AI tools to enhance, rather than replace, your creative marketing efforts.
Learn more about Carla Johnson
Connect with Carla Johnson on LinkedIn
Connect with Carla Johnson on X
Resources & Brands mentioned in this episode
Carla Johnson
Learn more about Agorapulse with a free demo
Liquid Death
John Deere
Caterpillar
Maersk
Webby awards
Ad Week
John Cleese on Creativity In Management
Dana Corporation
Content Marketing World
Marketing AI Institute
Paul Roetzer
Mike Kaput
The Artificial Intelligence Show
Show Notes & Transcript: https://www.agorapulse.com/blog/creativity-vs-ai-in-b2b-marketing
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike -
Are you tired of juggling multiple social media accounts, drowning in a sea of content approvals, and struggling to maintain consistency across your B2B social media presence? If you're nodding your head, you're not alone. In today's fast-paced digital landscape, managing social media for B2B companies, especially in the food service industry, can feel like trying to cook a five-course meal while juggling flaming torches.
But what if there was a way to transform this chaos into a well-oiled machine? What if you could streamline your processes, ensure consistent messaging across all platforms, and actually save time while improving your social media performance? Imagine the impact on your brand, your team's productivity, and ultimately, your bottom line.
That's exactly what we're diving into today. Our guest is here to share how her team revolutionized their approach to B2B social media management, turning a cumbersome, time-consuming process into a streamlined, efficient system that's setting new standards in the food service industry.
Joining us today is Jenna Rizzo, a rising star in the world of digital marketing. Fresh out of my own alma mater, Ohio State University, with a degree in Communication Technology specializing in human-computer interaction, Jenna has quickly made her mark as a Digital Content Producer at Zink Corporation. In her role, she's tackled the challenges of social media management, website design, and email marketing head-on, bringing a fresh perspective and innovative solutions to the table. Jenna's expertise in user experience and design thinking has been instrumental in transforming Zink Corporation's social media processes, making her the perfect guest to guide us through the revolution of B2B social media management.
Social Pulse Podcast host Mike Allton asked Jenna Rizzo about:
🧡 Streamlined Approval Process: Learn how to implement an efficient content approval system that saves time and improves
🧡 Multi-Account Management: Discover strategies for effectively managing multiple social media accounts without sacrificing consistency or brand voice.
🧡 Automation and Efficiency: Explore how to leverage tools and techniques to automate repetitive tasks and focus on strategic initiatives.
Learn more about Jenna Rizzo
Connect with Jenna Rizzo on LinkedIn
Resources & Brands mentioned in this episode
Zink Corporation
Learn more about Agorapulse with a free demo
Hootsuite
West Wing
Episode with Joseph H. Pomar-Webb, Head of Social Media, MGM
Episode with Matt Heinz of Heinz Marketing Inc. on EOS
Kim Garst
Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/from-chaos-to-consistency-revolutionizing-b2b-social-media-management
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you struggling to see meaningful results from your B2B social media efforts? Does it feel like your content is just random acts with no cohesive strategy or clear purpose? This is a common challenge for many B2B marketers who wonder what the true point of their social media presence is.
Imagine wasting countless hours creating content that never reaches or resonates with your target audience. Think about the potential clients you're missing out on because your social media strategy lacks direction. The frustration of low engagement and aimless content can leave you questioning the very purpose of your efforts. Are you looking for a model that integrates planning, consistency, and purpose, much like a successful TV network?
Today's guest has the solution. Jay Baer, a renowned business growth and customer experience strategist, is here to discuss his groundbreaking "think like a TV network" approach. This methodology has transformed B2B social media strategies for numerous leading organizations by providing them with a structured and impactful way to manage their online presence.
Jay is a dynamic keynote speaker, best-selling author, and an expert in customer experience and business growth strategies. With a rich background that includes the innovative "think like a TV network" approach pioneered at Convince & Convert, Jay has helped many B2B companies elevate their social media strategies. He is also the author of several critically acclaimed books, such as "Talk Triggers" and "Hug Your Haters," which provide insightful strategies for creating compelling customer experiences.
Social Pulse Podcast host Mike Allton asked Jay Baer about:
🧡 TV Network Strategy: Understand the fundamentals of applying TV network principles to B2B social media.
🧡 Strategic Content Planning: Learn how to avoid random acts of content by developing a structured and purposeful content strategy.
🧡 Audience Engagement: Discover effective ways to engage your target audience through consistent and strategic social media efforts.
Learn more about Jay Baer
Connect with Jay Baer on LinkedIn
Resources & Brands mentioned in this episode
Jay Baer
Learn more about Agorapulse with a free demo
Convince and Convert
Jay Baer Book: Talk Triggers
Jay Baer Book: Hug Your Haters
Discovery Channel
ABC
NBC
Social Pros Podcast
Netflix
Tequila Jay Baer
Corteva
Show Notes & Transcript: https://www.agorapulse.com/blog/think-like-a-tv-network-elevating-b2b-social-media
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Are you grappling with the pressures of budget cuts in your marketing department? Do you find yourself in a situation where the first instinct during tough times is to slash marketing spend? While it might seem like a quick way to save money, have you ever questioned the long-term impact of these cuts? How do companies deal with the aftermath of reduced marketing budgets and the challenge of re-establishing lost momentum?
Let's face it: cutting marketing budgets can seem logical when immediate cost savings are needed. But what happens when the momentum is lost, the brand visibility dwindles, and customers move to competitors who maintain their marketing efforts? How can marketers effectively communicate the value they bring, especially when the common metrics used to justify their existence seem ephemeral or delayed?
That's exactly what our guest today, marketing strategist Ardath Albee, is here to discuss. Ardath has seen firsthand the fallout from marketing budget cuts and has a wealth of actionable strategies to share. Not only does she know how to survive budget cuts, but she also has insights into demonstrating the indispensable value of marketing during these tough times.
Ardath is the CEO and B2B marketing strategist for her consulting firm, Marketing Interactions, Inc. With extensive expertise in digital marketing, marketing consulting, content marketing, and content strategy, Ardath has authored influential books such as "Digital Relevance: Developing Marketing and Content Strategies that Drive Results" and "eMarketing Strategies for the Complex Sale." She's also a sought-after speaker, known for her direct, insightful advice on marketing challenges.
Social Pulse Podcast host Mike Allton asked Ardath Albee about:
🧡 Impact of Budget Cuts: Understand the long-term consequences of marketing budget reductions.
🧡 Proving Marketing Value: Learn how to quantify and communicate the value marketing brings to leadership.
🧡 Strategic Adjustments: Discover strategies to maintain marketing effectiveness even with reduced budgets.
Learn more about Ardath Albee
Connect with Ardath Albee on LinkedIn
Connect with Ardath Albee on X
Resources & Brands mentioned in this episode
Marketing Interactions, Inc.
Learn more about Agorapulse with a free demo
Ardath Albee’s book - Digital Relevance: Developing Marketing and Content Strategies That Drive Results
Ardath Albee’s book - E-Marketing Strategies for the Complex Sales
McKinsey Findings: Maintaining Marketing During Downturns Speeds Recovery
Jay Baer
Convince and Convert
Andy Crestodina
Andy Crestodina Episode on Mike Allton's Podcast - The AI Marketing Impact Podcast
Show Notes & Transcript: https://www.agorapulse.com/blog/surviving-tough-times-the-case-against-marketing-budgets-cuts
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike. -
Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically.
Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies.
Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future.
Ready to enhance your B2B marketing approach? Subscribe today.
Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton.
