Afleveringen
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Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,
Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.
Ed Fyfe
Senior Brand Designer
www.edfyfedesign.com
CHAPTERS:
01:19 The value of graphics and developing a story
03:15 Meet Ed
07:07 Creativity
07:42 Ed Fyfe Design
08:36 Change only when it ceases to be effective
09:35 Imagery develops a brand
11:40 Merchandising a brand
21:04 Repurposing materials
26:07 Ai in graphic design
26:42 Mailer
33:00 SaxaVord Spaceport and their podcast
38:31 The next 10-20 years
41:33 Space for Kentucky
45:56 Tide
48:27 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods.
Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space.
#spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment
DANIEL SMITH
Founder & Creative Director
https://astroagency.co.uk/
https://firearrow.space/
LINKS
https://astroagency.co.uk/
https://firearrow.space/
https://clearspace.today/
https://astroscale.com/
https://www.gov.uk/government/organisations/uk-space-agency
https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
https://foe.org/
https://spacescotland.org/
CHAPTERS
1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency
2:22 Daniel’s journey to the space industry
6:03 Space needs skilled professionals and marketers (marketeers)
6:32 AstroAgency
8:17 The need for space awareness and public disconnect
9:48 Fire Arrow - assisting countries develop sovereign launch capabilities
13:02 Space Bar
17:05 Hold on to your boosters
17:35 What are some marketing challenges
22:18 Why businesses need marketing
24:39 Successful marketing campaigns and strategies and why they were successful
26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space
29:30 UK and their space sustainability goals in space and on Earth
35:57 Workforce development
41:34 Ukrainian war with Russia
46:12 Future of space in the next 10-20 years
50:54 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Zijn er afleveringen die ontbreken?
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Join Izzy for a conversation with Melody Tholstrup with My Size Marketing as they touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of a company’s team.
Get ready for their journey to the space industry and the strategies that drive it forward.
Melody Tholstrup
My Size Marketing
https://mysizemarketing.com
CHAPTERS:
01:19 Meet Melody Tholstrup
7:52 Self promotion
11:12 Putting yourself out there
15:36 Stories are powerful
16:37 My Size Marketing
23:11 All Points
41:39 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
#MarketingChallenges
#MarketingSuccesses
#SpaceIndustry
#InvestorRelations
#TechnologyDiscussion
#CompanyPromotion
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Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.
This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus.
The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector.
Join Izzy and Kevin at SpaceCom next week!
SpaceCom - 50th Space Congress on January 30 to February 1, 2024
Session: Optimizing Spaceport Infrastructure
GSA Spaceport Summit - January 29, 2024
Space Mobility Conference - January 30, 2024
ABOUT KEVIN BROWN
Sr. Vice President of Business Development
All Points
https://spaceprep.com/
https://www.allpointsllc.com/
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.
This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus.
The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector.
Join Izzy and Kevin at SpaceCom next week!
SpaceCom - 50th Space Congress on January 30 to February 1, 2024
Kevin's session: Optimizing Spaceport Infrastructure
Izzy's session: Workforce Development and Maintenance
GSA Spaceport Summit - January 29, 2024
Space Mobility Conference - January 30, 2024
ABOUT KEVIN
Kevin Brown
Sr. Vice President of Business Development
All Points
https://www.allpointsllc.com/
SpacePrep
MARS Suite
Command and Control
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company.
During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of the team, and how this role helps in promoting the company to both the general public and potential investors. Get ready for their conversation as they shed light on the space tech industry and the strategies that drive it forward.
Julie Bonner
Director of Communications
FreeFall Aerospace
https://www.freefallaerospace.com/
Importance of a marketing professional
https://www.linkedin.com/feed/update/urn:li:activity:7110315554749431809/
Arizona Technology Council
Paragon - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-grant-anderson-ceo-of-paragon
Arizona Spaceport Alliance - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez
Arizona State University
University of Arizona
She Tech
CHAPTERS:
01:12 Meet Julie Bonner
04:24 About Freefall Aerospace
07:22 Importance of a marketing professional
10:16 Marketing Challenges
11:12 Show how it benefits the customers
12:04 The other marketing challenge - non-disclosure agreements
13:05 Make sure you exist with a consistent brand
14:51 Getting your story out, even if it is only to investors
15:49 Marketing in the boardroom
17:30 Marketing Successes - Creating the brand
20:10 Marketing is everything you do
21:11 Creative people
24:02 Where do you see space in the future?
26:27 Final thoughts of the day
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company.
During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of the team, and how this role helps in promoting the company to both the general public and potential investors. Get ready for their conversation as they shed light on the space tech industry and the strategies that drive it forward.
Julie Bonner
Director of Communications
FreeFall Aerospace
https://www.freefallaerospace.com/
Importance of a marketing professional
https://www.linkedin.com/feed/update/urn:li:activity:7110315554749431809/
Arizona Technology Council
Paragon - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-grant-anderson-ceo-of-paragon
Arizona Spaceport Alliance - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez
Arizona State University
University of Arizona
She Tech
CHAPTERS:
01:12 Meet Julie Bonner
04:24 About Freefall Aerospace
07:22 Importance of a marketing professional
10:16 Marketing Challenges
11:12 Show how it benefits the customers
12:04 The other marketing challenge - non-disclosure agreements
13:05 Make sure you exist with a consistent brand
14:51 Getting your story out, even if it is only to investors
15:49 Marketing in the boardroom
17:30 Marketing Successes - Creating the brand
20:10 Marketing is everything you do
21:11 Creative people
24:02 Where do you see space in the future?
26:27 Final thoughts of the day
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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🎙️ Welcome to an exciting episode of the Space Marketing Podcast, featuring Oscar Garcia, the founding Partner, Chairman, and CEO of InterFlight Global Corporation. Tune in as we explore the world of space transportation and the strategies that InterFlight Global Corporation will discuss for developing Spaceport-Connectivity for the U.S. and beyond.
In this episode, we'll deep-dive into four main flight technologies: Transonic, supersonic, hypersonic, and orbital and talk about the unique aspects of each technology that is changing space transportation.
And that's not all! Join us as Oscar Garcia will be presenting at the upcoming Space For Kentucky events. In Part 1 on October 26, he will present insights on point-to-point transportation, offering a roadmap for developing spaceports. In Part 2 on November 30, we'll focus on horizontal launch spacecraft, aircraft, or aerocraft, exploring the exciting potential of this technology.
Stay tuned for an enlightening discussion on the future of space transportation and the transformative impact it will have on our world!
Oscar Garcia
Chairman & CEO of InterFlight Global
https://www.hsat.highspeedflight.com
High Speed Aerospace Transportation (HSAT) workshop
November 16 - 17, 2023
Midland, TX
Space for Kentucky
https://spaceforkentucky.com/
Oct 26 and Nov 30 at 6:00-7:30 PM Eastern
GSA Spaceport Summit
January 29 in Orlando, FL
https://www.globalspaceportalliance.com/
CHAPTERS
01:15 Introduction of Oscar Garcia
01:57 Space For Kentucky
3:00 Need for faster planes
4:08 About Oscar Garcia
06:52 Point-to-Point
09:47 Supersonic aircraft
11:35 InterFlight Global
13:03 Need more airports
15:46 High Standards
17:39 What if we did not develop airports?
20:21 Tourism and appreciation of other cultures
23:00 Getting the message out
23:29 High-Speed Aerospace Technology (HSAT) Event
28:39 Supersonic, hypersonic, and suborbital differences
32:32 SpaceX testing
32:45 Kitty Hawk and the Wright Brothers
34:00 Timeline for the next 20 years
36:42 Everything is faster but the movement of goods and people
38:34 Fly fast, fly safe
41:34 If you have an airport and you want to make it supersonic - contact Oscar
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Join Izzy as she delves into PART 2 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.
The Beyond Earth Institute is a non-profit think tank focused on preparing for the future of humanity beyond our home planet. They conduct research, provide analysis, and offer recommendations on space policy proposals with implications spanning from the near-term to the next hundred years.
Policy plays a pivotal role in shaping the trajectory of space development, and understanding its dynamics is crucial for what awaits us in the cosmos. In this interview, we explore what the Beyond Earth Institute is doing to pave the way for human habitation and work beyond Earth.
In Part 1, we got to know Steve Wolfe and his journey to space policy. Let’s head into part 2 of our interview with Steve and begin with the question that will be at the heart of our space future and the Beyond Earth Symposium in Nov 1-2.
#BeyondEarth #SpaceExploration #FutureInSpace #BeyondEarthInstitute #SpacePolicyInsights
ABOUT STEVE WOLFE
Co-founder and President of Beyond Earth Institute
[email protected]
https://beyondearth.org/
https://beyondearthsymposium.org/
November 1-2, 2023
American University Washington School of Law
Washington, DC
Beyond Earth video
https://youtu.be/psYLgDYpDEs?si=vBByYJ8TY-Twfk5H
GSA Spaceport Summit
https://www.globalspaceportalliance.com/all-events/
CHAPTERS
02:26 Beyond Earth Symposium
02:52 Frank White, author of the Overview Effect
03:35 Peter Garretson, Senior Fellow in Defense Studies, American Foreign Policy Council
04:06 Lt General John Shaw
05:07 Keynote Ken Bowersox, NASA Associate Administrator for Space Operations
05:36 International Space Station
06:05 VAST
07:00 Elon Musk
12:50 Gaia Hypothesis
15:06 Steve’s book - The Obligation: A Journey to Discover Human Purpose on Earth and in the Cosmos
15:44 Outreach Challenges
23:00 BRIC and policy
25:32 The importance of supporting space efforts
27:14 What drives elected officials
28:13 Space STEM
28:45 Where’s our Greta?
29:17 Space debris and mitigation
32:10 Not science fiction, but science future
32:37 Why are we spending resources to go to space?
34:24 So called “Billionaire’s playground”
36:39 Space is no longer just based on government spending
38:22 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Join Izzy as she delves into part 1 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.
The Beyond Earth Institute is a non-profit think tank focused on preparing for the future of humanity beyond our home planet. They conduct research, provide analysis, and offer recommendations on space policy proposals with implications spanning from the near-term to the next hundred years.
Policy plays a pivotal role in shaping the trajectory of space development, and understanding its dynamics is crucial for what awaits us in the cosmos. In this interview, we explore what the Beyond Earth Institute is doing to pave the way for human habitation and work beyond Earth.
#BeyondEarth #SpaceExploration #FutureInSpace #BeyondEarthInstitute #SpacePolicyInsights
ABOUT STEVE WOLFE
Co-Founder and President of Beyond Earth
Author of The Obligation: A Journey to Discover Human Purpose on Earth and in the Cosmos
https://beyondearth.org/
https://beyondearthsymposium.org/
November 1-2, 2023
American University Washington School of Law
Washington, DC
Krunal Joshi, Counsellor, Space at Embassy of India, ISRO Representative in USA
Hague Institute - Washington Compact
GSA Spaceport Summit
https://www.globalspaceportalliance.com/all-events/
Op-Ed article
https://spacenews.com/op-ed-to-open-the-space-frontier-cld-must-not-fail/
MENTIONS
High Frontier: Human Colonies in Space written by Gerard K. O'Neill.
Axiom
Northrop Grumman
Orbital Reef
Gravitics
Vast
Government Agencies:
NASA
FAA
Department of Commerce
CHAPTERS
01:10 Introduction
02:41 Steve’s space journey
Congressman
08:41 Space Settlement Act of 1988
09:46 NASA Authorization Bill
11:22 Beyond Earth Institute
12:11 Three pillars - Technologies, Financing, and Policy
16:30 Goal of the Beyond Earth Symposium
NASA - Commercial LEO
24:28 Mission Authorization
25:43 India and other countries landing on the Moon
26:06 What are government roles and responsibilities
27:00 International Speakers
27:48 Big Question
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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In this episode of the Space Marketing Podcast, Izzy chats with Alice Carruth, the producer of the t-MINUS Space Daily Podcast. They discuss into the critical need for public education about the rapidly evolving space industry, emphasizing the importance of disseminating accurate and accessible information.
They also discuss the pivotal role of marketing professionals within the space sector, and how it is instrumental in driving engagement, fostering public interest, and propelling the industry forward. The discussion underscores the importance of having a marketing professional on your team and their vital role in a company’s outreach while advancing the understanding and excitement surrounding space exploration.
ALICE CARRUTH
[email protected]
https://www.n2k.com/about-us
t-MINUS Space Daily Podcast and Deep Space Weekend
https://space.n2k.com/podcasts/t-minus
https://www.linkedin.com/company/n2k-space
https://twitter.com/TMinusDaily
Signals and Space newsletter
https://space.n2k.com/newsletters/signals-and-space
#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #podcast #spacenews #marketingteam #cybersecurity #spaceeconomy #spaceindustry #BrandonKarpf #Izzy #podcast #AliceCarruth
CHAPTERS:
01:14 Introduction
04:33 Alice’s journey to space
09:33 Spaceports
11:25 T-Minus Space Daily Podcast
17:19 Space in our lives
18:03 International space news
19:57 Space Race… a friendly one
20:59 Marketing t-Minus
25:21 t-Minus milestones
27:06 Marketing challenges
32:18 Environmental incubator
34:46 Advice for marketing professionals
39:02 Advice for business
42:43 Space prediction: #Hypersonic #point-to-point, #Earth observation, space #agriculture, #in-space #manufacturing
45:18 What is point-to-point?
48:50 In-space manufacturing, space debris, space traffic management
50:26 Final thoughts
MENTIONS:
AIAA Ascend
https://www.ascend.events/
Oct 23-25
Beyond Earth
https://beyondearthsymposium.org/
Nov 1-2
Las Cruces Space Festival
https://www.facebook.com/LCSpaceFestival/
Spaceport America
https://www.spaceportamerica.com/
Izzy’s books:
Space Marketing: Spaceports
Space Marketing: Competing in the new commercial space industry
Global Spaceport Alliance
Academic Partner Outreach Group
https://www.globalspaceportalliance.com/
GSA Spaceport Summit
Jan 29, 2024
UK Space Agency
https://www.gov.uk/government/organisations/uk-space-agency
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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The last few weeks on the Space Marketing Podcast, Izzy has journeyed to the space education segment and spoken with educators and a student from Saudi Arabia. This week, we round out the education segment and speak with a Ken Davidian from the International Space University (ISU)! ISU is expanding into the North American area. Ken Davidian, Vice President for North American Operations at International Space University, is leading the charge.
Check out the ISU Crash Course in Houston on November 15 to get a taste of ISU’s space program expertise.
The International Space University is dedicated to the discovery, research, and development of outer space and its applications for peaceful purposes, through international and multidisciplinary education and research programs.
ISU Crash Course
https://na.isunet.edu/
CHAPTERS
01:18 Introduction
01:54 Ken’s Journey to Space
04:59 About the International Space University (ISU)
07:25 Notable ISU Leadership
10:06 The Values
12:49 Diversity
16:53 Bigotry
23:25 Marketing and Adoption
24:23 Support Professions
28:10 Marketing Experts
30:32 Marketing Challenges
32:11 Marketing Successes
37:19 Be Excellent
40:02 New Space Journal
43:19 New Business Model
46:47 Space Future
50:38 Space Education
53:45 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Izzy introduces the speakers that will be presenting on the next Space for Kentucky Roundtable that is focused on Back to School: Educator Resources and Tools on August 31 at 6 PM Eastern Time.
Space for Kentucky is another project that Izzy hosts that focuses on introducing people to the space industry and gets them excited about bringing it to their area.
These educators provide outreach and education which are powerful marketing facets that can spread powerful ideas that can change lives.
We will have five expert speakers with resources and tools to bring space into the classroom.
Video episode: https://youtu.be/2B_6JKSEIo8
Space for Kentucky Roundtable - https://spaceforkentucky.com
Space for Kentucky Speakers:
Courtney Black with International Space Station National Laboratory
Deepika Sangam with NASA - National Aeronautics and Space Administration
Kaci Heins with Limitless Space Institute
Mark Wagner, Ph.D. with ARES Learning
Robert Aillon with Leviathan Space Industries LLC
Special highlight including Ambassador Baki from Ecuador's announcement of the Artemis Accords
#Stem #stemeducation #stemeducationforkids #spaceeducation
#spaceoutreach #educators #teachers #teacherresources
01:11 Izzy’s Story
03:28 Civil Air Patrol
05:47 Space for Kentucky: Back to School - Educator Resources and Tools
06:04 Previous guest on the Space Marketing Podcast
06:19 Courtney Black from International Space Station United States National Lab
08:23 Kaci Heins from Limitless Space Institute
13:02 Teacher Tuesday at Limitless Space Institute
16:00 Dr. Deepika Sangam from NASA
16:53 Dr. Mark Wagner from ARES Learning
21:11 Robert Aillon, President of the Guayaquil Space Society and CEO of Leviathan Space Industries LLC
25:14 Ambassador Baki announces the signing of the Artemis Accords
26:30 Ecuador focuses on education
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Last week’s episode of Space Marketing Podcast focused on space education from an educator's perspective with Kaci Heins at Limitless Space Institute. This week, we travel to the other side of the space education segment and speak with Mansour AlJawini - a university student of space and marketing from Saudi Arabia.
Mansour and Izzy discuss marketing and the initiatives of the Kingdom of Saudi Arabia as the country transitions into a sustainability leader of the future and the power of marketing to create change that inspires the next generation.
#marketing #spacemarketing #sustainable #university #education #saudiarabia #middleeast #spaceindustry #spaceexploration #spaceeconomy #vision2030
CHAPTERS:
01:21 Introduction
03:21 Studies
3:47 Interest in space
04:49 Axiom launch
05:17 Saudi Vision 2030
08:10 Axiom astronauts reflects diversity
08:56 Boosters
09:41 Launch inspiration
12:26 Marketing
15:04 The most exciting part
16:35 Senior year
19:26 Artificial Intelligence
22:30 Marketing is a tool
24:32 Saudi and Middle East Initiative
28:35 Final Thoughts
LINKS:
Humans to Mars Conference
https://www.exploremars.org
Marymount University
https://marymount.edu
Axiom Launch
“The Kingdom of Saudi Arabia bought the final two seats on Axiom’s mission, with Rayyanah Barnawi and Ali al-Qarni flying as mission specialists. Barnawi is the first Saudi woman to fly in space.”
https://www.cnbc.com/2023/05/22/spacex-axiom-ax-2-docks-with-space-station-carrying-saudi-astronauts.html
Vision 2030
https://www.vision2030.gov.sa
Neom - The Line
https://www.neom.com/en-us/regions/theline
Saudi and Middle East Initiative
https://www.greeninitiatives.gov.sa
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Our guest on this Space Marketing Podcast is Kaci Heins. She is Director of Education with the Limitless Space Institute. Limitless Space Institute’s mission is Inspire and educate the next generation to travel beyond our solar system and support the research and development of enabling technologies.
Kaci is one of the expert panelists for the Space for Kentucky Roundtable on Aug 31 for the Back to school - Educator Resources and Tools. Limitless Space Institute provides experience, education, and tools for educators to bring space to the classroom.
https://spaceforkentucky.com
Limitless Space Institute mission provides comprehensive resources and support to K-12 educators, provide community outreach programming, and develop K-12 STEM lesson plans tied to interstellar space travel.
https://www.limitlessspace.org
Video version: https://youtu.be/V-FuPdy-S0k
CHAPTERS
01:17 Space for Kentucky
02:21 Introduction of Kaci Heins
03:14 Kaci’s journey to the space industry
07:53 Limitless Space Institute video clip
12:32 About Limitless Space Institute
16:09 Wright Brothers to Warp Drive
17:50 Transition from teacher to Director of Education
19:59 Three pillars - Curriculum design
19:59 Three pillars - Educator Professional Development
21:50 Three pillars - Community Outreach
22:06 Next round of applications 2024 Cohort launches on Aug 15
22:35 Rober Aillon
23:06 Teaching Challenges
24:00 Outreach challenges
27:20 Marketing
28:38 Successful outreach strategies
30:01 Future of space
35:32 Final Thoughts
Zero G
https://www.gozerog.com/
Alan Shepard Technology in Education Award
https://www.amfcse.org/alan-shepard-technology-in-education-award
LSI Grants and Fellowships
https://www.limitlessspace.org/lsi-2022-solicitation/
Dr. White
https://www.limitlessspace.org/sonny-white/
Solar Space sails
https://www.planetary.org/articles/what-is-solar-sailing
Teacher Tuesday
https://www.limitlessspace.org/education/
Axiom
https://www.axiomspace.com/
Venus Aerospace
https://www.venusaero.com/
Pocket Labs
https://www.thepocketlab.com/
Overview effect
https://en.wikipedia.org/wiki/Overview_effect
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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On this episode of the Space Marketing Podcast, Izzy chats with Phnam Bagley with Nonfiction about developing a persona, telling your story on stage, and winning the Deep Space Food Challenge.
Izzy says, “I have known Phnam for several years now, and I am still blown away each time we see each other. She has a creative mind and sees the world in a completely new way.”
Phnam Bagley designs the future of everything, on and off planet Earth.
She is a space architect that rethinks aspects of pleasure and comfort in space, and making the world a better place through good design.
ABOUT PHNAM BAGLEY
Partner at Nonfiction.
TED speaker.
Space Architect,
Industrial Designer, Futurist. 🚀
Overview Roundtable
https://www.humanspaceprogram.org/
Nonfiction
https://www.nonfiction.design/
NASA and Canada Space Agency (CSA) in partnership with the Methuselah Foundation launched a Deep Space Food Challenge to generate novel food production technologies or systems that require minimal resources and produce minimal waste, while providing safe, nutritious, and tasty food for long-duration human exploration missions.
https://www.deepspacefoodchallenge.org/
https://www.nasa.gov/directorates/spacetech/centennial_challenges/spacefood/index.html
Spacey Grilled Chicken
https://youtu.be/kcHfXjm7dvU
TED Talk
https://lnkd.in/gPfnyx_h
Somnee Sleep
https://www.nonfiction.design/projects/the-future-of-sleep
Taste of Space Celebrity Chefs
https://www.kennedyspacecenter.com/launches-and-events/events-calendar/2023/november/taste-of-space-celebrity-chef-event
Toastmasters International
https://www.toastmasters.org/
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Izzy chats with Brian Weiner about AI and its impact.
ABOUT BRIAN WEINER
BRIAN WEINER is the Founder/CEO of The Illusion Factory, the multi award winning marketing, advertising and technology studio that has promoted many of the largest properties in entertainment and now Founder/CEO of The Illusion Factory’s new advertising and marketing web 3 platform as service, Sizzle.
https://www.illusionfactory.com/
https://www.illusionfactory.com/about/family-of-companies/sizzle/
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
#marketingstartup #entrepreneur #business #technology #marketing #marketing professional #entertainment #spacemarketing #spaceindustry #Web3.0 #AI #ArtificialIntelligence
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The Space Marketing Podcast continues to explore the different space industries. On this episode, Izzy chats with Brandon Karpf, Executive Director at N2K Networks, and they look at the space media and news segment as well as the space cybersecurity segment.
ABOUT BRANDON KARPF
Executive Director at N2K Networks
[email protected]
[email protected]
https://www.n2k.com/about-us
t-MINUS Space Daily Podcast and Deep Space Weekend
https://space.n2k.com/podcasts/t-minus
https://www.linkedin.com/company/n2k-space
https://twitter.com/TMinusDaily
Signals and Space newsletter
https://space.n2k.com/newsletters/signals-and-space
#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #podcast #spacenews #marketingteam @Evona #cybersecurity #spaceeconomy #spaceindustry #BrandonKarpf #Izzy #podcast
CHAPTERS:
01:16 Introduction of Brand Karpf
04:12 Why go into the space niche?
06:41 Cyber vulnerabilities - cyber is space, space is cyber
09:41 Cybersecurity is a major concern
10:26 Critical vulnerability -leaving the back door open
12:27 Off the shelf parts- supply chain security
14:30 Training your workforce - investing in your people
17:58 Marketing professionals
18:35 Brand fit
22:47 t-MINUS Space #######
32:34 Public relations and press releases - [email protected]
34:39 t-MINUS show notes
37:07 Transcripts
38:30 Marketing successes
43:19 Next 10-20 years
51:19 Final Thoughts and two questions
What are your strategies for limiting, you know, the erratic ness in your life? How do you slow down, assess the things that really need to be done and do them with intentionality and with focus and with purpose?
So how do you develop as a marketing professional? How do you develop as a communications professional? How do you grow as an engineer, as a sales rep, as a, you know, as a business executive or operations or HR professional? How do you do that? What are the in-person communities that you use to develop yourself as a professional?
OTHER MENTIONS:
CyberWire Daily
EVONA Space Staffing - https://www.evona.com
International Spy Museum podcast - SpyCast with Andrew Hammond - https://www.spymuseum.org/podcast/
Space Symposium - https://www.spacesymposium.org
Space News - https://spacenews.com
Christina Korp - Astronaut Wrangler - https://christinakorp.com
AWS - https://aws.amazon.com
Space Marketing Group on LinkedIn
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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In this episode of the Space Marketing Podcast, Izzy chats with Nat Brown-Lennox about the marketing profession and how to develop a happy marketing team in a startup environment.
She is a brand and marketing leader with over 18 years of global experience in multiple sectors across several industries, including #tech, #finance, #fintech, #cybersecurity, professional services and #aerospace.
ABOUT NAT
VP of Marketing
Stay tuned for the company reveal in a future episode
https://www.linkedin.com/in/nat-brown-lennox-b6181a270/
Chapters:
00:01 Welcome
01:14 Introduce Nat Brown-Lennox
03:30 Marketing definition
04:27 What’s new in Nat’s world
08:07 The importance of marketing on your team
12:17 Marketing is a science and art
14:14 Marketing has changed
15:34 Creating a happy team
19:34 Internal marketing
20:50 Perspective of different marketing
23:34 Thought leaders
26:12 Proper resources and budgeting
27:35 Damaging the creative team
32:50 AI and Threads
36:38 Community and tribes
37:32 Using AI as a resource
40:37 Threads (NOTE: It will not delete your Instagram - they fixed that bug)
43:27 Managing social platforms
47:32 Advice for the marketing profession working with a start-up business
55:32 Carl Yung’s 12 Archetypes
Links:
EVONA Space Staffing
https://www.evona.com/
#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #marketingteam
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.
ABOUT MARK SCHAEFER
Author, speaker, futurist, and business consultant
https://businessesgrow.com/
Community - RISE
https://businessesgrow.com/rise-community/
Podcast - Marketing Companion
https://businessesgrow.com/podcast-the-marketing-companion-2/
Blog - Grow
https://businessesgrow.com/blog/
Book list:
https://businessesgrow.com/social-media-marketing-books/
Books mentioned:
Known
Marketing Rebellion
Belonging to the Brand
Cumulative Advantage
CHAPTERS
01:17 Introduction
02:43 Story of Mark’s impact on Izzy
04:48 Known book
08:06 Marketing Rebellion book
11:42 Cumulative Advantage book
17:05 ActiveCampaign
19:12 Belonging to the Brand book
23:29 Narrating your books on Audible
26:22 David Meerman Scott - Marketing the Moon
27:18 Mark’s space journey
30:29 Apollo Program as a marketing case study
31:53 SkyView and NASA Brand
33:53 Apollo program woven with marketing
35:19 Podcast anniversary
38:54 Jason Falls
40:10 Sneak peek - RISE Community
41:25 Marketing Retreat - Uprising
43:32 Global Community
45:11 Space for Kentucky
44:45 Blog {Grow}
46:14 Final Thoughts - Be human
49:44 Ending remarks
SHOW NOTES
David Meerman Scott
Apollo artifacts with two collections:
https://www.apolloartifacts.com
https://www.apollopresskits.com
Marketing the Moon book
https://www.davidmeermanscott.com/books/marketing-the-moon
Marketing Podcast Network
https://marketingpodcasts.net/
SkyView App
Apollo Program
https://www.nasa.gov/mission_pages/apollo/missions/index.html
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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