Sports media rights holders face a growing problem in satisfying ever-evolving fan consumption needs. The sheer amount of available sports content and minute-by-minute shifts in breaking stories present a major challenge for leagues, broadcasters, and content creators. Today, content creation is empowered by advanced technology and automation allowing for a true paradigm shift in the approach to sports content. Welcome to Sports Content Kings, where Aviv Arnon, CBDO and Co-Founder at WSC Sports, and Shaka Arnon, VP, Business Development at WSC Sports, talk to today’s brightest minds in sports and entertainment to uncover the latest trends and technologies shaping the industry and their forecast for what’s to come.