Afleveringen

  • Welcome to episode 155 of Sports Management Podcast.

    Ben Pilbeam is the director of talent management at thinkBeyond. Ben has previous experiences form sponsorships and is currently leveraging these skills among many other to serve athletes. Ben works with athletes like Michael Johnson, Carl Frampton, Molly Thompson Smith and many more.

    We spoke about:

    What skills you need you work in athlete management How Athletes can Become Purposeful Leaders What he has learned from high performers The Importance of internship His background, growing up on a farm

    And much more!

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    www.sportsmanagementpodcast.com

  • Welcome to episode 154 of Sports Management Podcast.

    Heidi Pellerano is the Chief Commercial Officer, CONCACAF.
    CONCACAF is The Confederation of North, Central America and Caribbean Association Football and is one of FIFA’s six continental confederations, servicing 41 Member Associations. Heidi is an engineer, without a traditional football background, but managed to take an executive role within the sport.

    We spoke about:

    Only working in male dominated industries Why you need a boxer mentality The structure of CONCACAF How CONCACAF is working towards World Cup 2026 Her work for diversity How she invests in her knowledge

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/kfJKZj8a-04

    Timestamps:

    00:00 Intro
    01:30 What is CONCACAF Overview
    03:07 World Cup 2026 and Market Dynamics
    07:16 Partnerships and Commercial Strategy
    09:03 Growth and Development of Football in the Region
    13:38 Women's Football and Diversity
    24:08 Unity and Inclusivity in CONCACAF
    32:59 Having a Boxer Mentality
    41:06 Continuous Learning and Curiosity
    48:56 Advice for Aspiring Sports Professionals
    52:42 Outro

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    www.sportsmanagementpodcast.com

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  • Welcome to episode 153 of Sports Management Podcast.

    Matt Farrell is a Sports Marketing Consultant, founder of Farrell Sports and the CEO of Bat Around. Matt is a seasoned sport professional with experiences from the US Olympic Committee, USA Swimming and more. Despite being in his mid-50’s he is currently staying up to date on trends in the sports industry and gives back to the younger generation through his TikTok videos and recently launched podcast.

    We spoke about:

    How he got his first job in sports Why being cut from the baseball team was the best thing that ever happened to him The importance of internships If GPA is even important Working for USA Swimming during the Michael Phelps era, but also at the time of heavy criticism due to sexual abuse cases Matt’s best advice for young people in sports

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/w6M0eDSj-fY

    Timestamps:

    00:00 Intro
    01:39 Farrell Sports
    05:06 Bat Around Concept
    08:13 Experience at USA Swimming
    14:13 Social Media and Industry Knowledge
    19:46 Advice for Young Professionals
    28:42 Mentorship and Networking
    42:20 Future of Emerging Sports
    44:00 Outro

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    www.sportsmanagementpodcast.com

  • Welcome to episode 152 of Sports Management Podcast.

    Scott Over is a global sports leader with experiences from the International Tennis Federation, OC Sport and World Sailing. Currently he is the co-founder of Sporting Giants – a new purpose-led sports consultancy providing support to those interested in sustainable sport.

    We spoke about:

    If down-scaling mega events is necessary for the environment How changing the sporting calendar can help the environment How climate change has affected the water quality for sailors Learnings from working with big brands like SAP & Rolex How he utilizes his commercial background at Sporting Giants

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/uU1I4xYJ-yE

    Timestamps:

    00:00 Intro
    01:23 Sporting Giants and Sustainability
    05:09 Making sustainable changes in sports
    08:33 Impact of Climate Change on Sports
    12:02 Carbon Foot printing and Sustainability Strategies
    13:47 Synergies Between Sustainability and Strategy
    16:41 Commercial Partnerships and Sustainability
    22:23 Downscaling Mega Events and Calendar Coordination
    31:04 Sporting Giants' Future and Scott's Career Journey
    44:02 Lessons from Sponsorships and Running a Business
    53:00 Outro

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    www.sportsmanagementpodcast.com

  • Welcome to episode 151 of Sports Management Podcast.

    Arianna Criscione is a former professional soccer player and the current founding member and Head of Football operations for Mercury/13. She is also the founder of Valeur Sport, whos mission is to mission is to be the voice of pay equity within the sports industry, empowering women with the tools, skills, and networks to overcome institutional bias.

    We spoke about:

    Her professional soccer career Bouncing back from a serious knee injury Playing for the Italian national team instead of USA What the 99'ers has meant to her Mercury/13’s first club – FC Como Women How organizations can help mothers juggle work and family Why she started Valeur Sport

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/oxK8bVtIYko

    Timestamps:

    00:00 Intro
    01:47 Head of Football Operations at Mercury/13
    02:50 Investing in Como Women
    07:15 Changes in Women's Football Over Time
    19:22 Founding Valeur Sport
    24:25 Balancing Personal & Professional Life
    28:42 How Arianna Got Into Sports
    31:00 Overcoming Injuries
    34:00 The Impact of the 99'ers
    37:38 Best Advice For Women In Sports
    40:22 Outro

    _____________________________________________________________

    Arianna's Channels:

    https://www.linkedin.com/in/arianna-criscione/
    https://www.instagram.com/acfootballer/
    https://twitter.com/acfootballer

    _____________________________________________________________

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  • Welcome to episode 150 of Sports Management Podcast.

    Today’s guest is Tim Holt – he is a seasoned sport professional with over 20 years of experience from soccer in the US. He has held roles such as president of the United Soccer League and VP of San Antonio FC.

    We spoke about:

    How soccer has developed in the US The change from working at a league to a club Why a captain never should abandon his ship Taking on leadership roles early The importance of Beckham, Messi & the World Cup to soccer in the US

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/CxI5CfWD_vw

    Timestamps:

    00:00 Intro
    02:46 Evolution of Soccer in the US
    10:40 Taking On Leadership Roles Early
    17:37 Taking On New Challenges
    43:20 Professional Growth and Decision-Making
    53:31 Leadership and Team Management
    57:10 Outro

    _____________________________________________________________

    Tim's Channels:

    https://www.linkedin.com/in/holttim/
    https://twitter.com/TimHoltSoccer

    _____________________________________________________________

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  • Welcome to episode 149 of Sports Management Podcast

    Today’s guest is Josie Traberg – she is a Researcher PHD student, researching environmental sustainability communications in sport. She is also a strength and conditioning coach and former pro basketball play who also competed in weightlifting.

    We spoke about her journey from collegiate Athlete and Student to Social Activist and Fitness Professional.

    Get ready to learn:

    About green washing and the use of buzz words How we can go from climate knowledge to climate action in sport How downscaling mega events can help the environment How stem cells helped her recover from a serious ACL injury About her experiences from living in the US

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/0g-izhxVJTM

    Timestamps:

    00:00 Intro
    01:23 Greenwashing and Environmental Sustainability Communications
    08:01 Buzzwords and Sustainability Marketing
    16:06 Embedding Sustainability in Sports Governance
    18:09 Mega Events and Sustainability Efforts
    24:34 From Climate Knowledge to Climate Action
    31:56 Lessons from Team Sports
    57:52 Outro

    _____________________________________________________________

    Josie's Channels:

    https://www.linkedin.com/in/josephine-traberg-5a703321b/
    https://www.instagram.com/josephine__sofia/

    _____________________________________________________________

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  • Welcome to episode 148 of Sports Management Podcast.

    John Viola is one of the first modern football agents in the UK. John is a former insurance broker from Scotland who later transitioned into a football agent, which you will learn more about in this episode. He is still an agent to this day, but with 30+ years of experience in the industry, he is now focusing on sharing his knowledge with the new generation. He has Stared JV Academy and is offering online E-learning courses about the football agent industry.

    In this episode, we spoke about:

    How John became an agent The football potential in Africa How a delivery guy ended up working for him Dealing with high profile individuals The importance of networking Why he had to pay 100,000 pounds to become an agent

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/etVfeLD37kw

    Timestamps:

    00:00 Intro
    00:43 Becoming a Football Agent
    06:08 The Football Agent Industry
    07:26 Becoming a Successful Agent
    09:08 Importance of Networking
    12:25 Handling Rejection, Developing Resilience and Negotiating skills
    15:19 JV Academy: John's online learning courses
    18:01 Helping Others In Their Educational Pursuits
    28:07 Advice For Newcomers In The Industry

    _____________________________________________________________

    John's Channels:

    https://www.linkedin.com/in/john-viola-8a642641/
    https://www.instagram.com/jv_academy/
    https://twitter.com/JV_academy
    https://www.jvacademy.net/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 147 of Sports Management Podcast

    Ishveen Jolly is the CEO & founder at OpenSponsorship.

    Ishveen describes OpenSponsorship as an An Airbnb for sponsorships which connects brands to professional and collegiate athletes.

    In this episode we spoke about:

    Why she founded OpenSponsorship Running a company in the US from the UK Sponsorship vs Partnership How to evaluate a successful sponsorship How the Olympics impacts OpenSponsorship The changes NIL brough to the sponsorship space

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/pBb_wTUqxS0

    Timestamps:

    00:00 Intro
    02:22 OpenSponsorship
    10:15 Elements of Successful Sports Sponsorship
    12:00 Monetization and Fundraising
    24:20 Challenges and Skills in Entrepreneurship
    26:53 Advice for Young Professionals
    32:42 Future of Open Sponsorship
    31:30 Outro

    _____________________________________________________________

    Ishveen's Channels:

    https://www.instagram.com/ishveenj/
    https://twitter.com/IshveenAnand
    https://opensponsorship.com/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 146 of Sports Management Podcast.

    Liam Scully is the CEO of Lincoln City Football Club. Liam has more than 20 years of experience working in football, and he is not even 40 years old. He started his career via an apprenticeship and worked his way up to become Chief Executive of Lincoln City.

    In this episode, we spoke about:

    How he became CEO of Lincoln City FC in 2017 How his interest for football started The Win/Develop Mission of the club Their vision to be a forward thinking sustainable club The Stadium Redevelopment Project Being a part Community owned club Why Liam visited a fan at his home

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/kmZAPz-guLw

    Timestamps:

    00:00 Intro
    01:43: Lincoln City Football Club
    08:09: The club's Vision: Forward-thinking and Sustainable
    14:14: Balancing Recruitment and Squad Development
    20:33: Fan Engagement
    36:22: Evolving as a Leader
    38:19: Blending Academic Knowledge with Practical Experiences
    44:57: Outro

    _____________________________________________________________

    Liam's Channels:

    https://www.linkedin.com/in/liamjscully/
    https://twitter.com/liamjscully

    _____________________________________________________________

    Lincoln City FC's Channels:

    https://www.weareimps.com/
    https://www.linkedin.com/company/lincolncityfc/
    https://www.instagram.com/lincolncity_fc/
    https://twitter.com/LincolnCity_FC

    _____________________________________________________________

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  • Welcome to episode 145 of Sports Management Podcast.

    Today’s guest is Houman Ashrafzadeh – the founder of Padium a “London’s premium padel club, in the heart of Canary Wharf”. Houman is a serial entrepreneur who in addition to Padium also has founded Urban Greens Salad bar, Coffydoor and 360 Capital. His latest venture, Padium, is backed by Spotify co-founder Martin Lorentzon, who is a big padel enthusiast as well.

    In this episode we spoke about:

    The padel landscape in the UK Learnings from “The Swedish Model” Challenges from starting a restaurant just before covid Why he chose Canary Wharf as the location for Padium What Houman has learned from Spotify co-founder Martin Lorentzon

    And much more!

    Timestamps:

    00:00 Intro
    00:21: Padium in Canary Wharf
    06:35: Learnings from "The Swedish Model"
    13:49: Backed by Spotify Co-Founder Martin Lorentzon
    15:28: Future Plans for Padium
    25:05: Padium Brand
    26:09: Advice for Aspiring Entrepreneurs
    31:07: Outro

    _____________________________________________________________

    Houman's Channels:

    https://www.linkedin.com/in/houmanashrafzadeh/
    https://www.instagram.com/houman.ash/?hl=en

    Padium's Channels:

    https://www.padium.com/
    https://www.linkedin.com/company/padium/
    https://www.facebook.com/padiumuk
    https://www.instagram.com/padiumuk/?hl=en

    _____________________________________________________________

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  • Welcome to episode 144 of Sports Management Podcast.

    Åsa Edlund Jönsson is the Secretary General of the Swedish Olympic Committee. She has a long background from journalism and media. She worked for Swedish Television SVT for over 2 decades, and the last 6 years as Head of Sports.

    Åsa is a true trailblazer. She was the first female head of sport at SVT and also the first woman to commentate men’s ice hockey live on Swedish TV.

    In this episode, we spoke about:

    Reaching a gender equal sport coverage Losing the bid for the 2030 Winter Olympics The Swedish Olympic Committee’s stance on Individual Neutral Athletes from Russia and Belarus Sustainability and mega events

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/vu5BG-yRoJw

    Timestamps:

    00:00 Intro
    01:18 Swedish Olympic Committee
    04:35 Bidding for Winter Olympics 2030
    10:23 Sustainability & Mega Events
    11:45 Paris 2024 Olympics
    13:35 Individual Neutral Athletes
    17:45 Åsa's background
    19:20 First Female Hockey Commentator
    26:05 Head of Sport at SVT
    38:39 Promoting Gender Equality in Sports Coverage
    44:50 Outro

    _____________________________________________________________

    Åsa's Channels:

    https://www.linkedin.com/in/%C3%A5sa-edlund-j%C3%B6nsson-1301aa52/ https://www.instagram.com/sweasa1912/
    https://twitter.com/SWEAsa1912

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 143 of Sports Management Podcast.

    Marcus Walfridson is the Founder of Sarasota Paradise, a USL division 2 soccer club in the United States. He is also a former coach, entrepreneur and an author.

    Marcus wanted to live the American dream and decided to start a soccer club. Little did he know the challenges that would face him…

    Get ready to learn:

    How he managed to start a club during covid Why he got fired as a coach from Linköping How he managed to go 10 days without speaking, reading or writing Why branding is so important to Sarasota Paradise

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/Vnrd-cvYyWE

    Timestamps:

    00:00 Intro
    01:35 Sarasota Paradise
    10:00 Finding a Stadium
    11:11 US Soccer Landscape
    12:55 The Sarasota Brand
    18:25 Revenue Streams
    25:04 Being a Soccer Coach
    31:46 His Book: "Lessons From the Beautiful Game"
    33:21 Being Smart Without a Degree
    37:44 10 Days Without Talking
    42:18 Bumps On the Road
    46:06 Marcus' Best Advice
    48:03 Outro

    _____________________________________________________________

    Walfridson's Channels:

    https://www.linkedin.com/in/marcuswalfrid/
    https://www.instagram.com/marcuswalfrid/
    https://twitter.com/marcuswalfrid
    https://connect.marcuswalfridson.com/profile

    _____________________________________________________________

    Sarasota Paradise's Channels:

    https://www.sarasotaparadise.us/
    https://www.sarasotaparadise.store/
    https://twitter.com/srq_paradise
    https://www.instagram.com/sarasotaparadise/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 141 of Sports Management Podcast.

    Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer.

    Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.

    In this episode we spoke about:

    What learnings he brought from NASCAR to soccer The story behind the Name & Number logo The rise of soccer in the US The importance of FIFA World Cup 2026 What are some hirable qualities

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co

    Timestamps:

    00:00 Intro
    01:36 Name & Number
    03:52 Soccer in the US
    08:10 FIFA World Cup 2026
    10:45 Kyle's Soccer Origin
    12:58 Founding Pathway
    16:20 Hirable Qualities
    18:23 Managing Two Companies
    21:00 Importance of Business Relationships
    23:00 Working for NASCAR
    30:00 Leadership
    32:40 The Kuykenstrong Foundation
    34:25 The Name & Number Logo
    36:10 Marketing is Storytelling
    37:40 Kyle's Favorite Soccer Team
    39:07 Bumps On the Road
    42:44 Outro
    _____________________________________________________________

    Kyle's Channels:

    https://www.nameandnumber.com/
    https://www.instagram.com/kyleandnumber/

    https://twitter.com/kylesheldon
    https://www.linkedin.com/in/kylesheldon/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 140 of Sports Management Podcast.

    Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up.

    In this episode we spoke about:

    Why Marketing is a team sport Coca-Cola’s 100 year partnership with IOC Their new partnership with the International Cricket Council, ICC How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more How his upbringing in South Africa shaped him Africa as a sport continent on the rise Brad’s memories from FIFA World Cup 2010 in South Africa

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/7h_vaj9rTsQ

    Timestamps:

    00:00 Intro
    01:41 Marketing Is a Team Sport
    02:25 Sports Marketing and Partnerships at Coca-Cola
    05:32 Paris 2024 Olympic and Paralympic Games
    13:35 2010 FIFA World Cup in South Africa
    16:47 Brad's Upbringing In South Africa
    17:51 Africa's Potential with Sports
    21:10 FIFA World Cup 2026
    24:43 Working Multiple Mega Events Simultaneously
    27:09 Partnership With International Cricket Council
    28:19 Ideal Length of a Partnership
    30:34 How Brad's Interest For Sport Started
    34:05 Learnings From Sport to Business
    37:46 Coca-Cola Is a Great Place to Work
    40:51 Bumps On The Road
    42:42 Brad's Best Advice
    44:12 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 139 of Sports Management Podcast.

    Jacob Turner is the co-founder of Moment Private Wealth and a former MLB pitcher. He was drafted in the 1st round, 9th overall, by the Detroit Tigers in the 2009 MLB draft. Now he is a financial advisor helping athletes make sound financial decisions.

    We spoke about:

    Signing a 7 million dollar MLB contract What he bought for his signing bonus How to choose a financial advisor The downsides of being an athlete Financial mistakes athletes make Reward vs lifestyle purchases Why he quit baseball

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/dUG_OUGQDc8

    Timestamps:

    00:00 Intro
    01:37 MLB Draft 2009
    02:29 Starting Baseball
    03:40 Life Changing Money
    05:34 Be the CEO of Your Own Life
    06:50 Elite Athletes Going Broke
    09:54 Finance Learnings From His Parents
    11:18 Moment Private Wealth
    15:13 Three Buckets of Investments & Taxes
    19:25 Mistakes Athletes Make
    22:00 Importance of Confidence
    25:42 Best Finance Books
    27:20 Downside of Being a Pro Athlete
    28:15 Defining Success
    29:38 Losing His Father
    30:58 Bumps On The Road
    32:47 Quitting Baseball
    34:35 Injuries From Baseball
    35:15 Be All In
    36:17 Outro

    _____________________________________________________________

    Jacob's Channels:

    https://www.instagram.com/thejacob_turner/
    https://twitter.com/TheJacobTurner
    https://www.linkedin.com/in/thejacobturner/
    https://www.youtube.com/@TheJacobTurner
    https://www.momentprivatewealth.com/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 138 of Sports Management Podcast.

    Lauren Johnson is a mental performance coach who has worked with the New York Yankees, US Women's National Team, and Google. She is also a speaker and soon to be author.
    She is training athletes, military personnel and business professionals as well as giving speaking engagements and hosting workshops.

    In this episode we spoke about:

    Losing her best friend to suicide Being forced to quit soccer due to 5 concussions How a man in the Starbucks drive through changed her life Traits among elite performers The power of opposite thinking Re-Focusing Psychological Safety

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/ee341EqXCG0

    Timestamps:

    00:00 Intro
    01:35 Lauren's Three C's
    04:27 Working with Pro Athletes
    07:55 Landing Her First Job
    13:48 Losing Her Best Friend to Suicide
    16:08 Being Afraid to Fail
    19:13 Re-Focusing
    20:48 Traits Among Elite Performers
    25:01 "Be Brave to S**k at Something New"
    29:19 Mistakes Athletes Make
    31:16 Re-Framing
    33:15 Power of Opposite Thinking
    35:14 Psychological Safety
    37:46 Writing A Book
    40:41 Elite By Choice
    42:25 Lauren's Best Advice
    46:17 Bumps On The Road
    50:39 Caring About Clients
    55:36 Outro
    _____________________________________________________________

    Lauren's Channels:

    https://www.laurenjohnsonandco.com/
    https://www.instagram.com/laurennicolejohnson/
    https://twitter.com/_laurenjohnson_
    https://www.youtube.com/channel/UCAgiinhnP664j96geaFkdFg
    https://www.linkedin.com/in/laurenjohnsonn/

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 137 of Sports Management Podcast.

    Today I am joined by two great guests from the event management industry.

    James Bulley & Paul May are the co-founders of Trivandi – an international consultancy that provides delivery and operational advice in the sport, leisure and events sectors, founded in 2013 after the London 2012 Olympic and Paralympic Games. They both have more than 30 years’ of experience from planning, delivering and operating major venues and mega events projects.

    In this episode, we spoke about:

    Why they decided to start Trivandi Their learnings from London 2012 Challenges with mega events The importance of technology Trivandi’s focus on sustainability The future of the event industry

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/Eg_T45AYWVk

    Timestamps:

    00:00 Intro
    01:40 What is Trivandi?
    04:15 London 2012 Olympics
    06:25 Process of Hosting the Olympic Games
    10:46 Sustainability & Mega Events
    13:43 Learnings From London 2012
    18:35 Evaluation Event Success
    23:40 Growing Trivandi
    25:03 Future of Events
    28:55 Technology in the Event Industry
    31:48 Trivandi in 2024
    35:43 Bumps On The Road
    40:24 Outro

    _____________________________________________________________

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    www.sportsmanagementpodcast.com

  • Welcome to episode 136 of Sports Management Podcast.

    Kareem Rae is the founder & CEO of One Soccer Nation, which provides players an opportunity to sign professional contracts. Kareem is a former semi-professional soccer player with over 20 years of experience playing in Canada, US, France and England. He is also the author of the book: "I Want To Become A Professional Soccer Player", which he wrote at age 18.

    He has a great vision for One Soccer Nation and in this episode we spoke about:

    The possibility to own his own club Founding One Soccer Nation Soccer as a vehicle for change Kareem's playing career Helping players go pro The future of One Soccer Nation

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/mt9na_EwHfA

    Timestamps:

    00:00 Intro
    01:41 One Soccer Nation
    05:24 Kareem's Background
    08:24 Helping Player's Going Pro
    10:48 Becoming an Entrepreneur
    12:35 Writing a Book
    14:05 Living Abroad
    17:10 Experiences from Soccer
    19:47 Post Career Advice
    21:40 Launching His Own Club
    25:47 One Soccer Nation Podcast
    33:30 Outro

    _____________________________________________________________

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  • Welcome to episode 135 of Sports Management Podcast.

    Nancy Hensley is a founding member of Mercury/13 - a pure play investor into women’s football. Nancy has a solid background in tech and has worked at companies like McDonalds and IBM. With her extensive background, she is bringing a lot of knowledge and experience to Mercury/13. She is also an avid advocate for transformative change in the sports arena.

    We spoke about:

    The reason behind the name "Mercury/13" Nancy's learnings from 2 decades at IBM Her very first job AI and data in sports Women and STEM studies Women's football

    And much more!

    WATCH ON YOUTUBE: https://youtu.be/4kAjP_1qgtE

    Timestamps:

    00:00 Intro
    01:36 Mercury/13
    03:20 Using Tech at Mercury/13
    04:15 Data & AI Can Optimize Women's Sports
    10:41 Mercury/13's Diligence Approach
    13:28 Can Analytics Go Too Far?
    14:43 Sports Betting
    16:37 The Name "Mercury/13"
    19:32 The Business of Women's Football
    22:03 Commercial Opportunities
    27:30 Nancy's First Job
    32:00 Getting Women Into STEM
    37:05 Bumps On the Road
    39:02 Outro

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