Afleveringen
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SportsPro’s annual 20 ideas to invest in now spotlights the most noteworthy sports technology startups in the industry. In this tech special Sam Carp, Ed Dixon and Steve McCaskill break down this year’s list, discuss the findings from the tech investor roundtable, and there’s another quiz.
The team also discuss why Football Manager 2025 has been cancelled and how the soccer management game is now directly influencing on-field performance and fan engagement, and there’s a bit of time to reflect on Super Bowl LIX.
In part two, we speak to Trickshot, a member of this year’s ideas to invest in now class of 2025, about its technology, its business and development journey, and how it's already working with the likes of the NBA and Australian Open.
Content we mentioned:
20 sports tech ideas to invest in now – Class of 2025Investor roundtable: Sports tech experts on the next phase of AI, overhyped trends, and the impact of TrumpSports Interactive and Sega cancel Football Manager 2025 video gameRecord ratings, free streaming and Brady in the booth: Super Bowl LIX broadcasting stories to watch out for -
As anticipation builds for Super Bowl LIX, Sam Carp, Steve McCaskill and Josh Sim discuss what they’ll be looking out for when the Philadelphia Eagles take on the Kansas City Chiefs in New Orleans this weekend.
After a quickfire quiz to determine which of the two teams is winning the commercial battle off the field, the trio talk through the big business around the NFL’s championship game, what to expect from the broadcast on Fox, and the commercials already catching their eye.
In part two of the show, Steve is joined by Marissa Daly, the vice president and general manager of media for the Los Angeles Rams, to hear how the franchise is using real-time data to generate immersive highlights for the infinity screen at SoFi Stadium.
Content we mentioned:
NFL commercial guide Chiefs v Bills becomes most-watched AFC Championship game in NFL history Roger Goodell: NFL media rights “undervalued”, contract opt-outs offer “significant opportunity” Super Bowl commercials on Fox sell for record ‘US$8m’ Stella Artois | David & Dave: The Big News When Sally Met Hellmann's :30 - Super Bowl Commercial 2025 NFL teams ‘not allowed’ to launch on Bluesky LA Rams become first NFL team to provide data-driven in-stadium highlights -
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With the Six Nations back on our screens this weekend, Ed Dixon, Michael Long and Sam Carp sit down to preview the tournament.
The trio discuss the rumours around the tournament potentially switching to a pay-TV broadcaster in the UK, if a culture shift in rugby would mean more growth, and whether the sport can really crack the US market.
There’s also time to unpick the latest goings on at Ineos amid continued unrest at Manchester United and an acrimonious split with sailing legend Ben Ainslie, before taking a look at the NBA’s plans in Europe after commissioner Adam Silver talked up the potential for a new league on the continent.
Articles we mentioned…
Six Nations likely to stay on FTA in UK as TNT Sports distances itself from bid
Six Nations TV rights soon to be up for grabs
Ilona Maher: Rugby union needs culture shift to create stars and grow
Rugby must ‘do things differently’ to break into US, says Roc Nation president
Ainslie ‘astounded’ at Ineos America’s Cup split
Manchester United get government backing for Old Trafford regeneration project
Adam Silver: NBA looking “very closely” at European league launch
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After seeing Donald Trump sworn in for a second term as president of the United States, Sam Carp, Michael Long and Ed Dixon consider what impact his return to the White House will have on sport.
The trio reflect on the role team owners and other sporting personalities played in helping the 78-year-old win November's election before looking ahead to some of the major events set to take place under his watch, including the 2026 Fifa World Cup and the Los Angeles 2028 Olympics.
As the PGA Tour and LIV Golf continue to hammer out a peace deal, there's also time to discuss what Trump's warm relationship with Saudi Arabia could mean for the future of golf and the wider industry.
Articles we mentioned...
US sports owners make huge political donations. Which party does your team’s give to? TikTok access in US restored after brief ban-imposed blackout DAZN ‘nears’ US$1bn investment from Saudi PIF TKO and Saudi Arabia ‘close’ to launching new boxing league Saudi Arabia’s SURJ partners with Enfield Investment to boost global sports portfolio Investors aim to raise US$5bn for ‘F1-style’ international basketball league -
New year, new leagues... Reviewing the TGL's debut and what to expect from Unrivaled
There have barely been three weeks of 2025 but several new sports leagues have already been making their debut.
In this episode, Sam Carp, Ed Dixon and Josh Sim discuss what they liked and what they didn't about the TGL's inaugural match and look ahead to the highly anticipated tip-off of three-on-three women's basketball league Unrivaled this weekend.
Meanwhile, Josh shares the key takeaways from his interview with League One Volleyball chief operating officer Rosie Spaulding before the trio hedge their bets on which of the three sports properties are best placed for success.
There's also time to hear from our friends on the StreamTime Sports podcast, as Chris Stone and Steve McCaskill break down the demise of US sports streaming joint venture Venu Sports.
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Michael Long, Sam Carp and Ed Dixon kick off 2025 by reviewing SportsPro’s list of Ten Influencers for the year ahead.
With representatives from the worlds of sports media, women’s soccer, major events and more all featuring in the list, the trio discuss why these individuals are going to be shaping the sporting agenda in the coming months and how their influence will be felt across the industry.
Find out more here 🔗 https://www.sportspro.com/insights/features/ten-influencers-2025-michele-kang-bob-iger-caitlin-clark-nike-netflix-saudi-arabia/
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Chaos is the order of the day as SportsPro's annual Christmas quiz returns. There's a cameo from quizmaster George Breare as he oversees three rounds of sports-based questions to decide who comes out on top in the battle of the SportsPro editorial department, with Tom Bassam and Sam Carp teaming up to take on Steve McCaskill and Ed Dixon. Who wins? Tune in to find out.
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Fifa's Club World Cup has a broadcaster, with DAZN paying $1 billion for the global rights to air the tournament next year. Tom Bassam is joined by SportsPro's Steve McCaskill and Ed Dixon to discuss whether it's time to take Gianni Infantino's pet project a bit more seriously. Also on the agenda are outgoing ICC chair Greg Barclay's less than kind comments about the state of cricket and the Bundesliga's resolved rights situation.
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The WSL is already the leading women's domestic league in Europe, but it has bigger goals. Zarah Al-Kudcy joined the organisation from Chelsea as the top two tiers of the English women's game became independent of the FA under the leadership of Nikki Doucet.
Al-Kudcy is the final guest in this series of How to Win, joining SportsPro CEO Nick Meacham and NorthStar Solutions Group CEO Chris Collins to explain how the WSL is being set up for success.
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Marina Storti is the CEO of WTA Ventures, the CVC-backed commercial arm of the WTA Tour. She was named as one of SportsPro’s ten influencers for 2024 and it’s fair to say she’s delivered, with the elite women’s tennis tour growing its revenues 24% this year. To reflect on that success and discuss the WTA Tour’s future, Sam Carp made the short trip to Storti’s office for an in-depth conversation.
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Brighton are one of the most-admired football clubs in the business and one of the people who have helped oversee the Seagulls' dramatic rise is CEO Paul Barber.
Working closely with data-obsessed owner Tony Bloom, Barber has overhauled Brighton's operations and got the club into a position off the field where they can rival the giants of the game on it. As one of the few with a key to Brighton's famously guarded black box of data, Barber is the ideal guest to join SportsPro CEO Nick Meacham and NorthStar Solutions Group CEO Chris Collins for a conversation about reading the right numbers to achieve success.
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With the dust having settled on a lively week of industry conversation at SportsPro Madrid, here are Tom Bassam and Steve McCaskill’s thoughts on the state of the sports media business from the event.
Sandwiched between takeaways from the onstage discussion is Steve’s interview with Anna Thompson, head of women’s sport at the BBC.
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British Cycling is one of the jewels in the crown of UK Sport but has endured its struggles in recent years, both in terms of governance and commercially.
Jon Dutton joined the NGB as CEO, having previously served in the same role at the delayed Rugby League World Cup 2021, and has set about re-establishing a high-performance culture at British Cycling. Given that experience, Dutton was the ideal guest to join SportsPro CEO and NorthStar Solutions Group CEO Chris Collins to discuss the delivery of the strategies required to achieve those goals in the business of sport.
Over six instalments of this special series from SportsPro and strategy realisation specialist NorthStar, we'll be hearing from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Subscribe to the SportsPro Podcast feed to make sure you don't miss an episode.
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In a conversation recorded at SportsPro Madrid, Tom Bassam talks to Guy Laurent-Epstein, Uefa's marketing director, with their wide-ranging conversation covering Euro 2024, the revamped Champions League, the Conference League and the direction of the women's game.
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You've acquired another company, now what?
Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of moves that significantly grew the sports marketing agency's global footprint.
For the latest episode of How to Win, Two Circles CEO Gareth Balch joins SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar Solutions Group, to forensically examine how to make a success of an acquisition.
Over six instalments of this special series from SportsPro and strategy realisation specialist NorthStar, we'll be hearing from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Subscribe to the SportsPro Podcast feed to make sure you don't miss an episode.
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This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing budget in and sees social impact as the best way to build consumer affinity.
This high-level meeting is led by SportsPro Podcast host Tom Bassam, with Katie Cross, the CEO of Pledgeball, and Gunnar Hagstrom, head of strategic partnerships at Laureus, also on the board.
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The second episode of our new series on how to win in the business of sport sees the conversation turn to tech.
Rachel Jacobson, Infinite Reality's CRO, and president of business ventures and partnerships, has done it. As president she built up the Drone Racing League to secure a $250m sale and know how to take a challenger through the glass ceiling with clever use of tech.
In the second episode of How to Win, Jacobson discusses the secrets of her strategy with SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar Solutions Group.
Over six instalments of this special series from SportsPro and strategy realisation specialist NorthStar, we'll be hearing from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Subscribe to the SportsPro Podcast feed to make sure you don't miss an episode.
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Tom Bassam is joined by a couple of sports venue experts as he sits down with Jonathan Nelson, global head of digital at Populous, and OnePlan founder and CEO, Paul Foster, to talk about the future of the space. Populous is the leading firm in sports and entertainment venue architecture, while OnePlan is a five-year old business specialising in digital twin technology - essentially AI-powered virtual representations of physical spaces - like football stadiums or event venues. Together, with AI technology unlocking new possibilities, the two companies are collaborating to unlock greater understanding about the stadiums and arenas fans flock to, as well as helping those who manage them make sure those spaces are being used in the most optimal fashion.
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It all starts with a strategy but how do you make sure that plan is being realised to its fullest potential?
In How to Win, a new six-part podcast series from SportsPro and strategy realisation specialist NorthStar Solutions Group, we hear from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field.
Episode one sees SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar, welcome Bruin Capital CEO George Pyne for a high-level conversation about how an active investor can put in place the right building blocks to maximise returns when it comes time to exit.
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Want to learn from some of the best in the business? Here's something new from SportsPro... How to Win.
This new six-part podcast series, in collaboration with our friends at Northstar Solutions Group, features some of the top industry leaders and hones in on how to successfully implement the strategies required to win in the business of sports.
Launching on 6th November, episode one sees Bruin Capital CEO and founder George Pyne join SportsPro CEO Nick Meacham and Northstar CEO Chris Collins to discuss delivering ROI as an investor. The rest of the series will be released weekly every Wednesday, subscribe to the SportsPro Podcast feed to ensure you never miss an episode.
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