Afleveringen
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In this episode, Mike Gunderson, the founder of Gunderson Direct, unveils the intricacies of direct mail marketing. He discusses his journey from starting in the home loans sector to leading successful campaigns for renowned clients like Adobe, PayPal, and Wells Fargo. Mike emphasizes the importance of analytics in direct mail, the effectiveness of precision targeting, and the innovative approaches to improve response rates. Key topics include the evolution of mailer strategies, the power of personalized campaigns, and the role of direct mail in a digital world.
Show NotesIntroduction to Mike Gunderson: Founder of Gunderson Direct, known for innovative direct mail solutions.Journey from Home Loans to Direct Mail: How Mike's background in finance shaped his marketing strategies.Strategic Insights: Utilizing data analytics for targeted mail campaigns.Client Success Stories: Notable achievements with Adobe, PayPal, and Wells Fargo.Tactical Advice: Tips on enhancing direct mail effectiveness, including testing and personalization.Future of Direct Mail: Mike's predictions on integrating traditional and digital marketing methods.Learn More: Visit Gunderson Direct for more insights and follow Mike on LinkedIn.
www.Gundersondirect.com - This is the website for Mike Gunderson's direct mail agency, Gunderson Direct. It was mentioned as a resource for learning more about their direct mail services and creative examples.
www.Gundersondirect.com/book - On Gunderson Direct's website, this link provides access to download their free 2024 Direct Mail Look Book, which contains hundreds of direct mail creative examples.
www.Postreminder.com - This is the website for Post Reminder, Mike Gunderson's platform that allows direct mail recipients to easily set mobile reminders for offers, events, and more. It was discussed as an innovative solution for direct mail marketers.
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In today’s episode, we sit down with the remarkable Vera Thomas, a certified life coach and seasoned author, who shares her profound insights on transformative leadership and personal growth. Vera has spent over four decades empowering individuals and communities, and today, she'll reveal how addressing childhood traumas can lead to healthier, more productive adults, both at home and in the corporate world. Get ready to uncover strategies that can change the very fabric of how we interact in our personal lives and our workplaces.
In this engaging episode with Vera Thomas, discover:
How unresolved childhood issues can impact adult behavior and professional performance.Effective strategies for executive teams to improve communication and reduce workplace conflicts, drawing from Vera’s extensive experience in corporate training.The importance of parental involvement in addressing children’s emotional and mental health, with practical advice for families.Vera’s personal journey of overcoming challenges and how it shaped her approach to healing others.Insights into maintaining wellness and balance as an entrepreneur and parent.Listeners can connect with Vera and learn more about her programs through her YouTube channel https://www.youtube.com/@VeraThomasShow
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Zijn er afleveringen die ontbreken?
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Join us as Alan Lomax, a distinguished real estate expert, delves into the advantages of passive investments in commercial real estate. From generating income through rentals to leveraging depreciation for tax benefits, Alan explains how ordinary investors can achieve extraordinary financial growth. Discover how you can participate in commercial real estate without the burdens of direct management and gain a comprehensive understanding of this powerful investment vehicle.
Show Notes:
Alan Lomax: Real Estate Investment Expert: Gain insights from Alan's extensive experience in passive investment strategies in commercial real estate. Discover how to harness the power of real estate for generating passive income.Visit www.SteedTalker.com: Your gateway to becoming a savvy real estate investor. Here, Alan provides detailed guides, case studies, and resources designed to get you started on your investment journey.Join Alan's Webinars: Free educational sessions where Alan dives deeper into the strategies that have made him successful. Learn about the benefits of investing in multifamily properties and how to do it effectively.Investor Circle Subscription: Join Alan’s community of investors to receive regular updates, investment tips, and exclusive opportunities directly in your inbox.Contact Information: Connect with Alan directly through his website for personalized advice and investment opportunities.Mischa's Stuff!
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In this episode, I sit down with Scott Cohen, VP of Marketing Strategy at Inbox Army and an expert with over twenty years in email marketing. We discuss the evolving landscape of email campaigns, the intricacies of regulatory compliance, and his personal experiences in managing high-stakes email marketing programs. Scott offers profound insights into creating impactful content that resonates with audiences and survives the strict scrutiny of spam filters.
Show Notes:
Scott Cohen: Learn more about Scott, the VP of Marketing Strategy at Inbox Army, by visiting Inbox Army's website. Scott has been recognized for his substantial contributions to the field, including receiving the Stephen Pollard Email Marketer of the Year award in 2021.
Email Marketing Insights: Scott discusses strategies for navigating the changing regulations of email marketing, ensuring compliance, and achieving effective audience engagement. He also shares tips on how to enhance email deliverability and effectiveness through the proper use of authentication techniques like SPF, DKIM, and DMARC.
Deep Dive into Campaign Strategies: We cover topics such as managing large-scale email campaigns, the psychology behind email engagements, and how to craft emails that not only reach the inbox but also compel action.
Connect with Scott: Follow Scott on LinkedIn to stay updated with his latest insights and projects in email marketing. Scott's LinkedIn
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In this enlightening conversation with Arlen Robinson, co-founder of OSI Affiliate Software, we explore the transformative power of affiliate and referral marketing in building a loyal customer base and driving exponential growth. Arlen shares his journey from corporate consulting to the forefront of affiliate marketing technology, providing invaluable insights into leveraging social sharing, promo codes, and email-based retargeting to empower brands and turn customers into passionate advocates.
Show Notes:
Introduction to Arlen Robinson and OSI Affiliate Software.The potential of referral marketing to transform customers into brand advocates.Arlen's journey from finance to technology and the inception of OSI Affiliate Software.An in-depth look at OSI Affiliate Software's capabilities for e-commerce businesses.Strategies for harnessing the power of social sharing and promo codes for growth.Follow Arlen and learn more about OSI Affiliate Software at www.osiaffiliate.com.Don't miss out on the chance to learn from Arlen at OSI Affiliate Software and explore his insights further at ArlenRobinson.com.
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Join us as we explore the e-commerce landscape with Chase Clymer, the mastermind behind Electric Eye. In this episode, we delve into Chase's journey from the music industry to becoming a Shopify expert, his unique approach to e-commerce strategy, and how his podcast, Honest E-commerce, plays a pivotal role in his business growth. Learn about the specialized services Electric Eye offers, including website redesign and conversion rate optimization, and gain valuable insights into maximizing your online store's potential.
Show Notes:
Introduction to Chase Clymer, his background in the music industry, and his transition to e-commerce.Overview of Electric Eye and its specialized services for Shopify store owners.Insights into Chase's approach to conversion rate optimization and website redesign.Discussion on the role of Chase's podcast, Honest E-commerce, in growing his business and providing value to the e-commerce community.How Chase's unique experiences have shaped his approach to digital marketing and e-commerce strategy.If you want to take advantage of a conversation with Chase - Click on contact, schedule a call with him. It's literally with HIM. And you'll chat!!
For more detailed insights and to follow Chase's work, you can explore Electric Eye and tune into the Honest E-commerce podcast.
Mischa's Stuff!
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Join us as we explore the world of digital marketing with Rich Brooks, the founder of flyte new media and the Agents of Change. In this enlightening conversation, we dive into the inception and goals of the Agents of Change Digital Marketing Summit, the importance of building a strong online presence, and how such summits can foster community, offer incredible networking opportunities, and significantly enhance list-building efforts.
Show Notes:
Learn more about Rich Brooks and his work at flyte new media here.Discover the Agents of Change Digital Marketing Summit and how you can participate by visiting the Agents of Change website.Mischa's Stuff!
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Episode Summary: This episode features Stacy Toth, who shares her transformative journey from being a high-ranking executive to a podcasting powerhouse and entrepreneur. Stacy discusses the challenges and rewards of transitioning to a work-from-home lifestyle, the importance of authenticity in personal branding, and the impact of podcasting on her life and others.
Show Notes:
Stacy Toth, host of the Whole View podcast and three-time bestselling author.Discussion on the balance between professional aspirations and personal fulfillment.Insights into building a successful brand rooted in authenticity.Stacy's approach to leveraging podcasting for business growth and community engagement.Visit Stacy's podcast: The Whole View Follow Stacy's work at Real Everything realeverything.com and explore her partnership with Beautycounter beautycounter.com.Use the EWG app to check the safety of your beauty products, a tip from Stacy!Mischa's Stuff!
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In this episode, we sit down with Joanie and Steve Sigal, the visionaries behind the "Addiction Podcast - Point of No Return." With nearly 900,000 downloads and hundreds of impactful interviews, their podcast stands as a testament to the power of media in driving social change. We discuss their transition from corporate marketing to podcasting, the significance of addiction awareness, and the role of consistency in content creation. Their story is a compelling narrative of resilience, hope, and the transformative potential of podcasting.
Show Notes:
Introduction to Joanie and Steve Sigal and their podcast, "Addiction Podcast - Point of No Return"Discussion on the importance of addressing addiction and providing hope through storytellingInsights into the Sigals' marketing background and how it shaped their podcasting journeyThe role of consistency and engagement in building a successful podcastHow listeners can support the Sigals' mission at www.patreon.com/theaddictionpodcastwww.patreon.com/theaddictionpodcast - Listeners can join the community, donate, and help spread the message of recovery and support.
- 866-989-4499 - Free plug for Bobby Newman's phone number for interventions.Mischa's Stuff!
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In this enlightening episode, Mischa Zvegintzov sits down with Jack Shitama to discuss the transformative approach to leadership known as the non-anxious presence. Delving into family systems theory and Jack's personal journey from entrepreneurship to spiritual leadership, they unpack the nuances of inspiring change without succumbing to the pressures of anxiety. Discover the keys to becoming a leader who navigates challenges with grace and empowers others through choice and calmness.
Show Notes:
Introduction to Jack Shitama, the force behind the non-anxious leader concept.Discussion on the role of family systems theory in understanding leadership dynamics.Insights from Jack's journey and the impact of his spiritual and professional background on his leadership philosophy.Key takeaways on how to cultivate a non-anxious presence and inspire effective collaboration.www.thenonanxiousleader.com: This is Jack Shitama's website where people can sign up for his "Two for Tuesday" newsletter and find information about his books and resources on non-anxious leadership.
Jack Shitama, non-anxious leader, family systems theory, transformative leadership, spiritual leadership, calm leadership, leadership without stress, collaborative leadership, leadership dynamics, anxiety in leadership
Mischa's Stuff!
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This episode features an enlightening conversation with CJ Gilbert, who shares his profound knowledge on making websites work harder for your business. We delve into strategies that transform a website from a static page into a dynamic tool that attracts customers, enhances sales, and improves service efficiency. CJ emphasizes the importance of viewing your website as valuable real estate in the digital world, the only platform you truly own and control.
Show Notes:
Learn more about CJ Gilbert and his work at Ask a Web Geek.Discover the "Five Keys to Unlock the Profit Hidden in Your Website" and how to apply them to your business.Insights into the common pitfalls entrepreneurs face with their websites and how to overcome them.The critical role of defining clear goals and understanding your target market for website success.The significance of website content in driving search engine visibility and attracting the right audience.SEO Keywords: CJ Gilbert, website profit, business growth, online presence, website development, digital strategy, entrepreneurial success, target market, search engine optimization, digital marketing.
Mischa's Stuff!
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In this insightful conversation, Mischa and Mara Cairo, Product Owner of Advanced Technology at Amii (Alberta Machine Intelligence Institute), delve into the transformative power of AI in driving social change and industry innovation. They discuss Amii's strategic initiatives in AI, the importance of public education on AI's potential, and how generative AI is influencing the technological landscape. This episode is a must-listen for anyone interested in the intersection of AI, social impact, and the future of technology.
Show Notes:
Introduction to Mara Cairo and her role at Amii (Alberta Machine Intelligence Institute).Discussion on AI's role in societal improvement and industry evolution.Insights into Amii's collaborative projects with various sectors.The significance of educating the public about AI.The impact of generative AI and adapting to technological advancements.Check out Amii (Alberta Machine Intelligence Institute)here https://www.amii.ca/
Check out the Upper Bound AI conference Mara mentioned here https://upperbound.ai/
Email Mara Cairo here [email protected]
Mischa's Stuff!
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In this episode, Mischa sits down with Charles Cormier, an entrepreneur who is redefining lead generation through his unique blend of AI-driven cold outreach and podcasting. With an ambitious goal of interviewing 10,000 CEOs, Charles shares his journey, challenges, and the unconventional tactics that have led to his success. From facing educational system barriers to harnessing his ADHD as a superpower, Charles's story is one of resilience, innovation, and the relentless pursuit of goals. Listeners will gain insights into the power of cold emailing, AI, and podcasting as tools for business growth and networking.
Show Notes:
Introduction to Charles Cormier and his unique approach to lead generation.Discussion on Charles's goal of interviewing 10,000 CEOs and his progress.Insights into Charles's background, including his educational journey and early career challenges.Exploration of Charles's strategies in AI-driven cold outreach and podcasting.Charles's perspective on resilience, innovation, and utilizing personal strengths for business success.Advice for entrepreneurs on leveraging unconventional tactics for growth and networking.Mischa's Stuff!
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In this episode, Mischa Zvegintzov sits down with Martin Pietrzak, the visionary CEO behind Pinch Marketing, to discuss the evolving landscape of digital marketing in the tech and startup sectors. They explore Martin's two-decade journey, his firm's unique approach to B2B digital marketing, and the stories of resilience and innovation that have propelled his career forward. This insightful conversation sheds light on the power of strategic marketing, the role of content in customer engagement, and the personal motivations that drive industry leaders like Martin.
Show Notes
Introduction to Martin Pietrzak, CEO of Pinch MarketingOverview of Pinch Marketing's approach to digital strategy and growth hackingMartin's insights on creating impactful campaigns and SEO-optimized contentDiscussion on the importance of resilience and innovation in the tech industryExploring the role of personal challenges in shaping entrepreneurial journeysMartin's perspective on the future of digital marketing and technologyMischa's Stuff!
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In this enlightening episode, our host Mischa Zvegintzov engages with Adam Rosen, the visionary behind EOC Works and Nomad Cloud. Adam shares his entrepreneurial journey, from selling his first tech startup to pioneering sales strategies for startups. His expertise in cold email marketing and support for nomadic entrepreneurs offers invaluable lessons for anyone looking to make their mark in the tech industry.
Show Notes:
Introduction to Adam Rosen, entrepreneur and founder of EOC Works.Adam's journey from launching to selling his first tech startup.Insights into EOC Works and its approach to boosting startup sales through cold email.Exploration of Nomad Cloud and its support for entrepreneurs with a passion for travel.Adam's perspective on effective sales strategies and the importance of simplicity in business.Join The Influence Army Waitlist HERE!
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Mischa's Stuff!
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In this episode, Mischa Zvegintzov interviews Rob May, a renowned entrepreneur and AI expert. They delve into Rob's journey in the tech world, his early interests in AI, and his pivotal role in AI-driven marketing solutions. The conversation covers the evolution of AI, its impact on business models, document analysis automation, and the ethical considerations of AI in military and societal contexts. Rob shares his views on the future of AI, its role in the workforce, and its broader societal implications.
Show Notes:
Introduction to Rob May, his background in engineering and entrepreneurship.Discussion on Rob's early fascination with AI and his academic journey.Insights into AI's role in automating document analysis and workflow improvements.Ethical considerations of AI in military use and societal impacts.Rob's perspective on AI's future in workforce displacement and economic implications.Exploration of AI's potential in automating complex tasks and its limitations.Discussion on the evolution of AI technologies and their business applications.Rob's views on how AI might reshape societal norms and job markets.Mischa's Stuff!
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In this episode, I sit down with Barry Moltz, a seasoned expert in small business, author, and educator, known for his dynamic approach to business growth and resilience. Barry shares his journey, including his venture into the world of authoring, his media appearances, and his unique take on managing small businesses. We explore topics ranging from leadership challenges, the art of securing referrals, to the impact of storytelling in business. Barry's engaging anecdotes and practical advice provide a roadmap for entrepreneurs looking to unlock their forgotten potential.
Show Notes:
Introduction to Barry Moltz, his background, and achievements.Discussion on Barry's experience as an author and the role his books play in his career.Insights into Barry's approach to teaching entrepreneurship and small business management.Barry’s take on the importance of storytelling in business communication.Exploring the challenges faced by small business owners in areas like leadership and sales.Barry's unique perspective on referrals and building trust in business.The role of persistence and incremental changes in achieving business success.Barry’s experiences in media, including his appearance on the History Channel.Concluding thoughts and key takeaways for small business owners and entrepreneurs.Mischa's Stuff!
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In this episode, Mischa Zvegintzov sits down with Danny Maloney, the CEO and founder of Tailwind, to explore the transformative power of AI in marketing. Danny discusses how Tailwind is helping small businesses and solopreneurs by automating and optimizing marketing strategies. From creating content to managing ad budgets, Tailwind is making it easier for businesses to reach their target audience effectively. Danny shares success stories, insights on the future of AI in marketing, and tips for small businesses looking to leverage AI technology.
Show Notes:
Introduction to Danny Maloney and Tailwind.The role of AI in today's marketing strategies.How Tailwind is empowering small businesses and solopreneurs.Success stories and testimonials from Tailwind users.Discussion on the future of AI in marketing.Tips for small businesses on incorporating AI into their marketing plans.Q&A with Danny Maloney: Insights on AI, entrepreneurship, and digital marketing trends.Conclusion and takeaways for listeners.Mischa's Stuff!
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In this episode, we sit down with Sarah Santacroce, an experienced LinkedIn consultant who has transitioned into a conscious business coach. Sarah discusses the importance of empathetic and kind business practices, advocating for a more humane approach to marketing. Drawing on her extensive experience as an author, podcaster, and coach, she challenges the traditional norms of marketing and offers fresh perspectives on how businesses can align their marketing strategies with their core values. Listeners will gain valuable insights into transforming their business approach and learn effective, yet gentle marketing techniques.
Check out Sarah's links here:
Her one pager she mentioned! https://humane.marketing/1pageHer Book "Marketing Like We're Human" https://sarahsantacroce.com/start-here/https://sarahsantacroce.mykajabi.com/businessbookalchemisthttps://humane.marketing/the-humane-marketing-community/https://humane.marketing/marketing-like-were-human/Mischa's Stuff!
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In this episode, Mischa Zvegintzov engages in a compelling conversation with Joel Stevenson, a veteran in sales and leveraging technology for productivity. Joel shares his experiences and insights gained from leading Wayfarer's B2B sector to a remarkable $400 million in annual revenue. Currently the GM of Direct Brands at Vendasta, Joel discusses the nuances of branding, the art of effective communication, and the importance of adapting to the evolving landscape of sales and technology. This episode offers valuable takeaways for anyone looking to enhance their sales tactics and branding strategies.
Show Notes:
Introduction of Joel Stevenson, his background, and his current role at Vendasta.Joel's journey in scaling Wayfarer's B2B business.Insights into effective sales strategies and leveraging technology.The role of communication and the right timing in branding.Joel's perspective on the current trends in sales and marketing.Discussion on the challenges and successes in building a business.Tips for entrepreneurs and sales professionals.Joel's vision for the future of sales and branding.Mischa's Stuff!
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