Afleveringen
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This episode sees the show's first guest: Veronica (V) Holmes. It was an absolute coup securing V as our first guest, with V genuinely being known as one of the best Marketing Operations consultants in both the Northern and Southern Hemisphere.
V has almost 20 years of experience working across the spectrum of marketing technology as a marketing automation and CRM consultant, working in-house for some of the large software vendors and also client-side as a marketing director.
Ben and James quiz V all about why the professional services industry has a penchant for lacking foundational marketing and sales technology, the lack of skills and maturity in certain areas and how can you best get stakeholder buy-in on your transformation journey.
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As a scene-setter for the series - this episode sees Ben Scott (Grant Thornton) and James Fielding (Ummbrella: The Growth Agency) talk through the findings of the Tech-Powered Growth in Professional Services Survey.
Topics covered include: technology stacks; easy wins; shifting roles; CRM usage; stakeholder buy-in, opportunity pipeline; and the relationship between technology and operational maturity.
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Zijn er afleveringen die ontbreken?
