Afleveringen
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Heâs the YouTube creator who trained a horse to bet on racing and tricked Heathrow passengers with a fake âWelcome to Lutonâ sign â now Max Fosh joins TellyCast to reveal how heâs built a global creator business rooted in originality, lean production, and long-form storytelling.
In this weekâs episode, Max shares the inside story of his rise from Facebook vlogger to international touring comedian and digital video pioneer. He explains how he approaches YouTube strategy, why branded stunts work (and when they donât), and why so many traditional media companies are getting it wrong when they try to work with creators. Max also discusses creator burnout, sustainable growth, and the business decisions that keep his channel thriving.
Plus, as host of the first-ever TellyCast Digital Video Awards, Max gives us a sneak peek at what to expect on the night â and of course, he shares his Story of the Week, Hero of the Week, and whatâs going in the bin.
đ A must-listen for anyone interested in the business of social video, creator economy strategy, and the future of digital entertainment.
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This week on TellyCast, Justin Crosby is joined by Amie Parker-Williams, Director of Commissioning & Production at MTV Entertainment Group International.
Amie shares how MTV and Comedy Central are evolving their commissioning models to embrace a bold digital-first approach. She breaks down how her team balances in-house production with collaborations with indies, the importance of commissioning content that tackles social issues head-on, and why authenticity and flexibility are key in todayâs youth media landscape. From standout series like Every Woman with Sophie Kasaei to the upcoming Geordie Stories: Nathan and Dad, this episode dives deep into how MTV is creating real connections with global audiences on YouTube, TikTok, and beyond. Plus, Amie reveals her Story of the Week, Hero of the Week, and what sheâs putting in the bin.
Listen now for powerful insights into social video, platform-native storytelling, and commissioning strategies that work in 2025.
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Zijn er afleveringen die ontbreken?
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In this powerful episode of TellyCast, host Justin Crosby sits down with Danny Fenton, CEO and founder of Zig Zag, to discuss the turbulent journey his company has faced over the past 12 months. From insolvency to reinvention, Danny opens up about the personal and professional challenges of leading an independent production company through financial crisis, the impact of industry upheavals, and the lessons heâs learned along the way. Discover how Zig Zag 2.0 is navigating the changing landscape of TV and digital content, with a focus on leaner operations, brand-funded content, and international expansion.
Listen now for an unfiltered conversation about resilience, leadership, and the future of the production business.
#TVIndustry #DigitalContent #IndieProduction #ZigzagProductions #MediaBusiness #Podcast #SocialVideo
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Top digital commissioners from MTV, Channel 4, and A+E Networks reveal exactly what theyâre looking for - and what theyâre not - when commissioning social video content.
Recorded live at the TellyCast How to Make Money in Digital event, this expert panel explores How to Work with Digital Commissioners and What They Want. Featuring Amie Parker-Williams (MTV and Comedy Central), Sam Pearson (Hearst Networks), Evie Buckley (Channel 4.0), and Joe Churchill (Channel 4 Branded Entertainment), the session dives into what commissioners look for in social video content, the opportunities for production companies and talent, and how to pitch winning ideas for YouTube, TikTok, Instagram, and beyond.
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This week on TellyCast, Justin Crosby is joined by Channel 4âs Digital Commissioning Editor and Channel 4.0 lead, Evie Buckley.
In a wide-ranging and insightful chat, Evie reveals her latest exclusive digital commissions, shares her evolving commissioning strategy, and explains how data, talent, and creator-first thinking are transforming Channel 4âs approach to digital content. They also explore how traditional producers can break into digital, what makes a pitch stand out, and why creators shouldnât be labelled as influencers. Plus â Hero of the Week, Story of the Week, and what Evie thinks needs to go straight in the bin.
Got YouTube? Head to TellyCast TV and hit subscribe.
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This week on TellyCast, Justin Crosby is joined by Eline van der Velden, founder and CEO of Particle 6 â an AI-first production company shaking up the world of digital video. With a background in both physics and performance, Eline shares how her unique career path has shaped Particle 6âs groundbreaking approach to content creation using artificial intelligence.
From slashing production costs by 60% to creating AI-generated scripted content and short-form dramas, Eline reveals how she and her team are applying cutting-edge tools like Sora, DeepSeek, and ElevenLabs across the entire production pipeline. She also discusses the rise of AI-driven characters, the shift in industry roles, and why traditional production models need urgent reinvention.
Whether youâre a TV producer feeling overwhelmed by tech, or a digital-first creator eager to push the limits of storytelling, this episode is packed with practical insight, inspiration, and bold predictions about the future of our industry.
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In this episode of TellyCast, Justin Crosby sits down with Martin Trickey, Managing Director of Zoo 55, ITV Studiosâ digital-first division. With a career spanning social, gaming, and streaming, Martin shares his insights into how audience behaviour is shifting, whatâs driving the rise of FAST channels, and why major studios are fully embracing YouTube. He also reveals Zoo 55âs vision for ITV Studiosâ vast content library, how theyâre balancing legacy brands with new digital opportunities, and what the future of social video holds. Plus, Martin highlights the content industry story thatâs caught his eye this week and shares his thoughts on the evolving role of public service broadcasters in the digital era.
Tune in for a deep dive into the future of digital entertainment and Zoo 55âs role in shaping it.
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Trigger Happy TV became a cultural phenomenon when it hit screens 25 years ago, introducing a new style of anarchic, surreal hidden-camera comedy that still resonates today. In this special episode of TellyCast, Dom Joly joins Justin Crosby to look back at the madness of making the show, the secrets behind its success, and why you canât make comedy by committee.
With Trigger Happy TV hitting the road for the first time ever, Dom reveals how heâs bringing hidden-camera chaos to a live audience and whether prank comedy still has the same bite in a world of social media and viral video. He also shares behind-the-scenes stories from his career, including encounters with the police, near-missed sketches, and why people still misquote his most famous moment.
Plus, Dom talks about his second career as a travel writer, his dream TV project, and why heâs still waiting for a commissioner to call.
đ§ Listen now for a no-holds-barred deep dive into one of TVâs most innovative and rebellious comedy shows.
đ Tickets for the Trigger Happy TV live tour available at www.domjoly.tv
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This week, we get an inside look at ITV Studiosâ biggest event of the year at London Screenings, where global buyers gather to shop for the TV hits of the future.
In this special episode, Justin speaks to ITV Studios executives Ruth Berry, Julian Bellamy, Cecilie Olsen and Kate Barnes about the companyâs latest formats, dramas, and unscripted shows, including high-profile titles like Cold Water, Code of Silence, and The Guest.
From the 70th anniversary of ITV to the rise of digital-first content with Zoom 55, this episode explores the evolving strategies that are shaping ITV Studiosâ future. Guests include David Ireland, the creator of Cold Water, actor Andrew Lincoln, who discusses his return to British drama and Jimmy Doherty on his new show Jimmy Doherty's Big Bear Rescue. Plus, Eve Myles gives us insight into The Guest, and Seb Illis from Plimsoll Productions reveals details about Extreme Planet Earth.
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In this episode of TellyCast, host Justin Crosby sits down with Victor Potrol, SVP of Partnerships & Creator Services at TheSoul Publishing, one of the biggest players in digital-first content. With billions of views across YouTube, Facebook, Instagram, and TikTok, TheSoul Publishing has mastered audience engagement at scale.
Victor shares insights into the companyâs growth strategy, platform adaptability, and monetisation in an evolving digital ecosystem. They discuss the impact of AI on content creation, the importance of localisation, and how TheSoul Publishing maintains a competitive edge. Plus, with CPMs fluctuating, how is the company navigating the financial side of digital media?
Victor also shares his Story of the Week and picks his Hero of the Week and Whoâs in the Bin!
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In this episode of TellyCast, host Justin Crosby dives into one of the biggest debates in the industryâdoes the UKâs TV commissioning system still work in 2025, or is it time for a major reset?
Joining Justin is Ed Sayer, former commissioner-turned-producer, who shares his unique perspective from both sides of the fence. He discusses the challenges producers face, the realities of commissioning, and whether commissioners are unfairly criticised. From the infamous âcommissioning hellâ to issues around feedback, IP ownership, cash flow, and shifting priorities, Ed lays out the hard truths of the system.
Later, an anonymous Secret Producer joins the conversation to reveal how the âfewer, bigger, betterâ commissioning strategy is squeezing out smaller and mid-sized indies, making it harder than ever to break through with ambitious projects.
Is the commissioning process outdated? Are small indies being pushed out? And whatâs the future for TV producers in an era of consolidation and risk aversion? Tune in for an unfiltered discussion on the state of the industry.
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An exclusive look into the latest developments and opportunities on TikTok, Twitch, and Snapchat with this panel discussion from the TellyCast Digital Content Forum, recorded live at BFI Southbank on 7 November 2024.
Moderated by Deadline's Stewart Clarke and featuring Ed Lindeman from TikTok, Josh Bloom from Twitch, and Lucy Luke from Snapchat, this session dives into how these platforms are evolving and the strategies media publishers and creators can use to succeed in the digital landscape.
From monetisation strategies to integrating legacy content and navigating cultural moments, this panel is a must-watch for creators, brands, and media professionals looking to thrive on these platforms.Book your place at the the TellyCast Digital Video Awards
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In this episode of TellyCast, Justin Crosby sits down with Matt Risley, Managing Director of 4Studio at Channel 4, to explore the broadcasterâs digital-first strategy. Matt shares insights into how Channel 4 is leveraging platforms like YouTube to reach new audiences, the importance of data-led content strategies, and the evolution of digital originals such as the hit brand 4.0.
From balancing brand identity across multiple platforms to the role of social-first commissioning and the monetisation of long-form content, Matt provides a deep dive into how broadcasters can navigate the rapidly changing media landscape.
Subscribe now to TellyCast for more industry insights, and watch exclusive interviews and panel sessions on our YouTube channel.
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Join us for this panel session from the TellyCast Digital Content Forum, titled âSweating the Small (Big) Stuff â.
Moderated by Annabel McCleod from Love Productions, this session features leading experts in digital content: Anna-Lee Bridgstock from Jungle Creations, Victor Bengtsson from The Sidemen, and Graham Swallow from Little Dot Studios. Together, they discuss how to grow and monetise digital-first content, optimise audience engagement using data and AI, and crack the YouTube algorithm. From building a lean data team to mastering thumbnails and creating mid-content, this session covers everything you need to succeed in todayâs content economy.Support the show
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In this special two-part episode of TellyCast, we dive into two pivotal discussions shaping the TV industry in 2025.
In Part 1, veteran Scottish TV director and Directors UK board member Peter Strachan joins Justin Crosby to uncover the controversy surrounding BBCâs hit show The Traitors. Strachan raises serious concerns about whether the production truly delivers on Ofcomâs out-of-London rules, exploring issues of cultural bias, local talent opportunities, and Scotlandâs role in the UK production ecosystem.
In Part 2, AI takes centre stage as Jason Mitchell (The Connected Set) and Katharina Gellein Viken, a TV director and AI expert, discuss how artificial intelligence is transforming the way content is created, distributed, and consumed. From video generators like Sora and VO2 to ethical challenges and new business models, we explore why 2025 is a make-or-break year for AI in the TV industry.
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In our final episode of the year, join us as we reflect on the best moments of TellyCast in 2024. Featuring exclusive interviews with Guns Nâ Roses legend Slash, Joe Sugg, Billy Boyd, Dominic Monaghan, Omid Djalili, Jane Root, Evan Shapiro, Patrick Spence, and many more, this episode takes you behind the scenes of some of the yearâs most talked-about productions.
From blockbuster TV drama âThe Crow Girlâ to industry game-changers, discover stories, insights, and the moments that defined the content industry this year.
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This special Shooting in Spain episode of TellyCast explores why Spain has become one of the most attractive destinations for international audiovisual productions. Justin Crosby is joined by Vanesa Ălvarez, Foreign Direct Investment Projects Director at ICEX-Invest in Spain, and Eduardo Rodrigalvarez, Head of Locations & Supervising Location Manager at Palma Pictures.
Vanesa shares how initiatives like the âMaking It Easy for Youâ campaign, substantial tax incentives, and Spainâs audiovisual ecosystem are transforming the industry, making it easier for foreign producers to collaborate and invest. Eduardo provides an insiderâs view on the practicalities of shooting in Spain, highlighting its versatility, professional crews, and stunning locations that rival anywhere in the world.
Tune in to discover how Spain is setting new standards for international productions and why it should be on every producerâs radar for 2025.
This episode of TellyCast is supported by Shooting in Spain, a brand of ICEX Invest in Spain, funded by the EU Next Generation Funds and the Government of Spain.Support the show
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Join us behind the scenes of the TellyCast Digital Content Forum at BFI Southbank, where digital leaders share their strategies, innovations, and insights into the ever-evolving world of digital-first video. Featuring Gerrit Kemming (Quintus Studios), Serena Jones (The B1M), Dan Biddle (Meta), Ed Lindeman (TikTok), Josh Bloom (Twitch), Lucy Luke (Snapchat), Neil Price (YouTube), and more.Discover how platforms like YouTube, TikTok, and Twitch are shaping the content landscape, why digital documentaries are thriving, and how creators are connecting with global audiences. Donât miss this deep dive into the intersection of traditional broadcasting and the digital creator economy.
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Justin Crosby interviews Nicola Shindler, CEO of Quay Street Productions, and one of the UKâs most renowned TV producers.
Nicola shares insights into her critically acclaimed dramas, including Happy Valley, The Guest, After the Flood, and Dead Hot. She discusses crafting compelling narratives, balancing multiple productions, and her vision for the future of television drama.Support the show
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In this episode, Justin Crosby speaks to Tom Mudd and Adrian Carter from Shark Teeth Films, the renowned Canadian production company behind acclaimed series such as âSecrets in the Iceâ and âBuilding Badâ. They share their journey from working with US cable networks to crafting globally successful factual programming. Discover their insights on adapting to a shifting content landscape, the creative process behind their visually distinctive productions, and how they are embracing digital-first strategies for the future.
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