Afleveringen
-
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep458/
(00:00) - How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers(02:48) - Interview with Ian: Oceans' Origin Story(05:04) - Challenges and Opportunities in Global Talent(10:09) - REVIEWS.io: Boosting Your Brand's Credibility(12:13) - Integrating Global Talent into Your Business(18:08) - Content Creation and Influencer Marketing(21:24) - Challenges in eCommerce Operations(22:46) - Impact of AI on Talent Sourcing and Execution(25:54) - Balancing Productivity and Authenticity with AI(31:52) - Hiring and Training Strategies for eCommerce(34:40) - Managing Remote Teams Effectively(39:11) - Special Offers and Final Thoughts
In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps for integrating remote talent into a company's team. Ian shares insights from Oceans' experiences with over 300 clients, highlighting how businesses can scale efficiently while reducing costs.
Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Sponsors:
This episode is proudly brought to you by:1️⃣ ShipAccel
↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money.
With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more
2️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.Creators & Guests
Kunle Campbell - Host Ian Myers - Guest -
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep457/
In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.
00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov
01:14 Effective Ad Creative Strategies
02:30 Meet Lachezar: Journey into eCommerce
07:35 Agency Growth and Market Positioning
09:27 Innovative Ad Formats for 2024
10:43 Boost Your Visibility with Reviews.io
15:07 Customer-Centric Advertising Techniques
20:40 Crafting Compelling Video Creatives
25:22 Balancing Ad Creative Types for DTC Brands
26:31 Optimizing Ad Concepts and Hooks
28:57 Case Study: Loop Earplugs' Marketing Strategy
33:43 Understanding Your Ideal Customer Profile (ICP)
38:42 The Role of AI in Media Buying and Creative Strategy
48:10 Maximizing AOV with Creative Strategies
50:35 Wrapping Up: Key Takeaways and Final ThoughtsConnect with 2X eCommerce:
Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Sponsors:
This episode is proudly brought to you by:1️⃣ ShipAccel
↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money.
With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more
2️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.Creators & Guests
Kunle Campbell - Host Lachezar Voynov - Guest
(00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov(01:14) - Effective Ad Creative Strategies(02:30) - Meet Lachezar: Journey into eCommerce(07:35) - Agency Growth and Market Positioning(09:27) - Innovative Ad Formats for 2024(10:43) - Boost Your Visibility with Reviews.io(15:07) - Customer-Centric Advertising Techniques(20:40) - Crafting Compelling Video Creatives(25:22) - Balancing Ad Creative Types for DTC Brands(26:31) - Optimizing Ad Concepts and Hooks(28:57) - Case Study: Loop Earplugs' Marketing Strategy(33:43) - Understanding Your Ideal Customer Profile (ICP)(38:42) - The Role of AI in Media Buying and Creative Strategy(48:10) - Maximizing AOV with Creative Strategies(50:35) - Wrapping Up: Key Takeaways and Final Thoughts -
Zijn er afleveringen die ontbreken?
-
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/
In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how Nift offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, Nift allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Elery shares insights into managing Nift accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how Nift's approach can provide a more efficient path to growth.00:00 How Nift is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer
01:59 Meet Elery: The Visionary Behind Nift
02:28 Elery's Journey: From Tech Enthusiast to Marketing Innovator
04:44 The Problem with Traditional Advertising
05:54 Introducing Nift: A Revolutionary Platform
08:56 How Nift Works: A Deep Dive
13:15 Success Stories: Brands Thriving with Nift
16:35 Optimizing Your Marketing Strategy with Nift
18:57 Nift's Unique Approach to Customer Engagement
26:44 Scaling with Nift: Opportunities for Emerging Brands
37:05 Getting Started with Nift: Tips and Offers
42:07 Conclusion: Embrace the Future of Customer Acquisition
Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Connect with 2X eCommerce:
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Sponsors:
This episode is proudly brought to you by:1️⃣ ShipAccel
↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money.
With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more
2️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.Creators & Guests
Kunle Campbell - Host Elery Pfeffer - Guest
(00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer(02:10) - Meet Ellery: The Visionary Behind NIFT(02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator(04:56) - The Problem with Traditional Advertising(06:05) - Introducing NIFT: A Revolutionary Platform(09:08) - How NIFT Works: A Deep Dive(11:36) - Boost Your Visibility with Reviews.io(15:27) - Success Stories: Brands Thriving with NIFT(18:47) - Optimizing Your Marketing Strategy with NIFT(21:09) - NIFT's Unique Approach to Customer Engagement(28:56) - Scaling with NIFT: Opportunities for Emerging Brands(39:17) - Getting Started with NIFT: Tips and Offers(44:19) - Conclusion: Embrace the Future of Customer Acquisition -
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep455/
In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and cons of warehouse fulfillment vs. third-party logistics (3PL), offering insights into choosing the right 3PL partner. The episode also explores supply chain optimization, highlighting supplier sourcing, inventory management, and diversification. Automation is emphasized, with tips on automating inventory, order management, customer service, returns, supplier databases, and shipping processes. Outsourcing non-core tasks like customer service and financial management to third-party providers is recommended to focus on growth. Overall, the episode provides actionable strategies for improving profitability and scaling sustainably.
(00:00) - How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell(00:14) - Introduction(01:56) - Warehouse vs. 3PL: Choosing the Right Fulfillment Strategy(04:13) - Selecting the Perfect 3PL Partner(06:08) - Boost Your Visibility with Reviews.io(08:12) - Mastering Supply Chain Optimization(11:09) - Harnessing Automation for eCommerce Success(14:50) - Outsourcing Non-Core Tasks for Growth(15:40) - Conclusion and Key TakeawaysConnect with 2X eCommerce:
Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Sponsors:
This episode is proudly brought to you by:1️⃣ ShipAccel
↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money.
With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more
2️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.Creators & Guests
Kunle Campbell - Host -
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep454/
In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights.
00:00 Introduction to Q4 Strategies
01:20 Early Engagement and VIP Strategies
02:24 Balancing Profitability with Smart Discounts
04:02 Understanding Contribution Margin
05:45 Maximizing Email and SMS Marketing
09:42 Leveraging Influencers and Retargeting
13:49 Optimizing Landing Pages and Post-Sale Retention
15:19 Conclusion and Final Thoughts
Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Connect with 2X eCommerce:
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Sponsors:
This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.
Creators & Guests
Kunle Campbell - Host(00:00) - Introduction to Q4 Strategies(01:20) - Early Engagement and VIP Strategies(02:24) - Balancing Profitability with Smart Discounts(04:02) - Understanding Contribution Margin(05:45) - Maximizing Email and SMS Marketing(09:42) - Leveraging Influencers and Retargeting(13:49) - Optimizing Landing Pages and Post-Sale Retention(15:19) - Conclusion and Final Thoughts -
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep453/
S9 EP54:
In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency ratio (MER) and contribution margin, retargeting and demand capture, demand generation optimization, and the effective use of email and SMS marketing.The PROFIT Framework
P: P&L Impact and Marketing Efficiency Ratio
Understanding the marketing efficiency ratio (MER) and how contribution margin plays a key role in ensuring profitability.
R: Retargeting and Demand CaptureStrategies for retargeting to capture warm leads at a lower cost, and the types of content that work best for demand capture.
O: Optimizing Demand Generation Activities
Kunle discusses the importance of demand generation and how UGC, influencer content, and branded videos can fuel this process.
F: Frequency and Relevance in Email and SMS MarketingThe role of segmentation, frequency, and deliverability in maximizing email and SMS marketing effectiveness.
I: Integration Across Channels and Tools
How integrating data from all departments improves the efficiency and effectiveness of marketing efforts.
T: Testing and Continuous Improvement
Kunle highlights the importance of continuous testing, from creative formats to landing page optimizations, ensuring ongoing improvement.
(00:00) - Introduction to Scaling eCommerce in 2024(00:46) - Maximizing Marketing Efficiency with the PROFIT Framework(02:01) - Understanding the P&L Impact on Marketing Efficiency(06:38) - Retargeting and Demand Capture Strategies(07:56) - Optimizing Demand Generation Activities(11:10) - Boosting Visibility with Reviews and Ratings(13:35) - Effective Email and SMS Marketing(17:19) - Integrating Channels and Tools for Marketing(19:43) - Continuous Testing and Iteration for Success(23:24) - Conclusion and Key Takeaways
Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Sponsors:
This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.
Creators & Guests
Kunle Campbell - Host -
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep451/
S9 EP53:
(00:00) - Introduction to Scaling eCommerce Brands(00:17) - Deep Dive into Product Innovation(05:30) - Starting Scrappy and Gathering Data(10:22) - Refining and Testing Your Core Offering(12:58) - Leveraging Customer Reviews and Feedback(18:30) - Creating a Strong Unique Selling Proposition (USP)(22:49) - Setting Up a Continuous Feedback Loop(26:27) - Conclusion and Next Steps
In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides actionable insights on developing and refining a bestselling SKU, emphasizing the importance of market-driven product development. It covers strategies for established operators to enhance their top-performing products and advises newcomers to create minimum viable products (MVPs) to gather customer feedback. The discussion highlights the significance of understanding market demands, iterating on products, and creating a unique selling proposition (USP). Listeners are guided through creating continuous feedback loops and streamlining product lines to maintain relevance and drive growth, with real-world examples from companies like Gymshark, HiSmile, and Athletic Greens.Connect with 2X eCommerce:
Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Sponsors:
This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.
Creators & Guests
Kunle Campbell - Host -
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/
S9 EP53:
In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques, and the role of financial literacy in achieving sustainable growth. Listeners will gain actionable insights for building and scaling high-growth e-commerce businesses.00:00 Introduction to the Three Pillars of E-commerce Growth
00:36 Welcome and Episode Overview
02:11 Deep Dive into Product Innovation
16:01 Marketing Strategies for E-commerce Growth
25:31 Operational Excellence and Financial Insights
32:01 The Power of Simplicity and Focus
34:03 Conclusion and Final ThoughtsConnect with 2X eCommerce:
Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Sponsors:
This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.
Creators & Guests
Kunle Campbell - Host -
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/
S9 EP52:
Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that focuses on simplifying skincare for men. With a background in entrepreneurship and marketing, Kelley has led Tiege Hanley to become a multi-million-dollar business, with a significant presence in both DTC and emerging platforms like TikTok Shop. Under his leadership, the company continues to expand internationally and into wholesale channels.Here’s how Tiege Hanley, the men’s skincare brand, sustains bottom-line growth in a challenging market. CEO Kelley Thornton outlines the strategic steps they’ve taken to optimize operations, control costs, and navigate supply chain disruptions. Learn how the brand continues to drive profitability while scaling, using efficient practices and adaptive strategies tailored to market conditions.
(00:00) - Introduction and Business Overview(00:08) - Challenges and Strategies in 2022(00:18) - Google's Q4 Expectations(01:17) - Scaling a DTC Brand: Insights from Kelly Thornton(02:20) - Welcome Back, Kelly Thornton(03:40) - Operations and Logistics in Chicago(06:46) - P&L Management and Profitability(09:55) - Impact of Elections on Business(17:47) - Cost Management Strategies(23:33) - Marketing Efficiency and Channel Management(30:53) - Investment Priorities and Channel Diversification(34:47) - Diversifying Marketing Channels(35:31) - Evaluating Channel Performance(36:45) - Data-Driven Decision Making(38:47) - Customer Acquisition Strategies(42:09) - Subscription Models and Customer Experience(46:55) - Exploring New Sales Channels(53:32) - Influencer Marketing Evolution(57:53) - Future Outlook and Expansion Plans(59:30) - Final Thoughts and Advice for Entrepreneurs(01:01:46) - Conclusion and Wrap-Up
Guest’s Links: Website: Tiege Hanley → https://www.tiege.com/LinkedIn: Kelley Thornton → https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/Connect with 2X eCommerce:
Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Kunle Campbell - Host Kelley Thornton - Guest
Creators & Guests -
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comS9 EP51:
Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers.Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Through her Clarity Catalyst Workshop, she empowers brands to gain crystal-clear clarity on these core elements and effectively leverage them in the marketplace. As a Master Teacher for SKU, the CPG Accelerator, Kathy also lends her knowledge to startup founders through programs like 7-Eleven's Brands with Heart and REI + Founded Outdoors' BIPOC accelerator, helping them craft impactful brand stories and drive success.
Website: The Clarity Wizard → https://www.theclaritywizard.com/LinkedIn: Kathy (Guzmán) Galloway → https://www.linkedin.com/in/kathygalloway/
Guest’s Links:Connect with 2X eCommerce:
Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Kunle Campbell - Host Kathy Guzmán Galloway - Guest
Creators & Guests -
In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-time. Tune in to learn how Kosmo turned Kosmo’s Q into a leading name in the American barbecue scene.
Full episode: S7:E13 | From $500 to $50M+: The Story of Kosmos Q
https://2xecommerce.com/podcast/ep355/Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
Connect with 2X eCommerce:Get a Copy of Kunle’s Book
Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. -
In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout products in today’s competitive landscape.
Full episode: S7:E16.
https://2xecommerce.com/podcast/ep358/Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
Connect with 2X eCommerce:Get a Copy of Kunle’s Book
Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. -
In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand.
Full episode: S9:E35 | $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neist
https://2xecommerce.com/podcast/ep444/Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
Connect with 2X eCommerce:Get a Copy of Kunle’s Book
Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Creators & Guests
Kunle Campbell - Host Alex Neist - Guest -
In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive.
Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav Sheth
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
Connect with 2X eCommerce:Get a Copy of Kunle’s Book
Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Kunle Campbell - Host Nirav Sheth - Guest
Creators & Guests -
In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space.
Full episode: S9:E34.
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
Connect with 2X eCommerce:Get a Copy of Kunle’s Book
Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Kunle Campbell - Host Nadia Bubennikova - Guest
Creators & Guests -
In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue by designing with mobile shoppers in mind.
Listen to the full episode here: https://2xecommerce.com/podcast/ep433/
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
Connect with 2X eCommerce:Get a Copy of Kunle’s Book
Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Creators & Guests
Kunle Campbell - Host Sabir Semerkant - Guest -
In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights.
Full episode here: https://2xecommerce.com/podcast/ep430/
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
Connect with 2X eCommerce:Get a Copy of Kunle’s Book
Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. -
In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—l
Listen to the full episode at https://2xecommerce.com/podcast/ep424/.
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
Connect with 2X eCommerce:Get a Copy of Kunle’s Book
Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Kunle Campbell - Host Depesh Mandalia - Guest
Creators & Guests
-
In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include:
- August Break: Kunle will be taking the rest of August off to recharge and spend time with family.
- Importance of Rest: Emphasis on the importance of sleep and mental health.
- Interim Content: Short episodes will be released every three days, featuring key clips from past episodes.
- September Preview: Upcoming focus on Q4 planning, Black Friday, and Cyber Monday strategies.
- New Newsletter: Introduction of the 'Conscious Commerce' newsletter, blending health, mindset, and commerce tips.Thank you for your continued support and we look forward to returning in September with renewed energy and valuable insights.
---
Kunle Campbell - Host
Creators & Guests
-
Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth.
Dylan Jahraus’ Free Webinar:
Dylan offers a free webinar that targets profitable customers on Etsy and provides actionable steps to increase traffic and sales within the first 30 days on the platform.Sign Up here: https://etsy.dylanjahraus.com/watch
(00:00) - How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus(02:02) - Meet Dylan Jahraus: From Side Hustle to Six-Figure Business(03:18) - Dylan's Background and Journey to Etsy Success(04:48) - Key Takeaways from Early eCommerce Experience(06:34) - First Steps on Etsy: From Wedding Decor to Thriving Business(08:41) - Etsy's Evolution from 2016 to 2024(10:15) - Navigating Etsy's Marketplace and Customer Expectations(21:45) - Strategies for High Revenue on Etsy(23:48) - Balanced Product Mix for High Revenue(24:29) - Importance of Product Curation(26:22) - Running an Etsy Business Without Making Products(29:41) - Optimizing Etsy Listings for Higher Conversion(34:39) - Top Categories to Sell and Avoid on Etsy(38:48) - Maximizing Customer Lifetime Value(44:43) - Final Thoughts and Resources
Sign up to the 2X Newsletter:
After much thought and deliberation, I created the 2X Newsletter, which sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Moving forward, you can find all the show notes for this podcast in the 2X Newsletter.
Plus, I’ll share my wins and losses as an eCommerce operator, growth strategies that are working, tools I use to streamline workflows, and expert tips.Sign Up here: https://subscribe.2xecommerce.com/subscribe
Creators & Guests
Kunle Campbell - Host Dylan Jahraus - Guest - Laat meer zien
