Afleveringen
-
Feeling stuck saying the same thing in your outdoor marketing? Struggling to stand out from competitors? In this episode, Katy Doss of Script Marketing shares seven fresh outdoor trends for 2025 that will elevate your marketing and sales game.
Discover how trends like outdoor wellness retreats, sustainable luxury, smart tech, all-season living, and more can help you connect with affluent buyers in meaningful ways. Katy dives into the pain points many outdoor businesses face—running out of ideas and blending in with competitors—and shows how to use these trends to keep your content exciting and effective.
With research-backed insights (shoutout to Pinterest Predicts!) and actionable tips, this episode will help you create blogs, ads, social media posts, and videos that resonate with your ideal clients.
What you’ll learn:
Why trends matter for affluent buyers. How to market ideas like “Luxury Without Limits” and “Find Your Zen Without Leaving Home.” Where to use these trends—blogs, Instagram, Pinterest, and more!Ready to stand out, captivate affluent buyers, and boost sales? Tune in now and make 2025 your best year yet!
-
Do you ever get lost in the weeds of who you’re selling to? It happens to the best of us. You know your business, you know your product or service, but sometimes you just take a step back and think – wait. Who am I actually marketing to?
There’s a tried and true way to combat this problem – Target Personas.
Today, Katy Doss of Script Marketing takes you through target personas – what they are, how to use them, what’s included, and how to create your own to hone in on your ideal affluent client and make more sales.
-
Zijn er afleveringen die ontbreken?
-
If you’re in the luxury outdoor space, you’ve probably got a seasonal business. So how do you effectively market a business that is intrinsically seasonal in nature to combat the “feast or famine” flow of leads?
Katy Doss of Script Marketing shares strategies and tactics to ensure all your leads aren’t coming in during one three-month period of the year. We’ll talk about year-round engagement, seasonal variations and promotions, and diversification to ensure you’re reaching the right affluent buyers all year.
Plus, you’ll be able to download our sample marketing calendar you can use to create your own year-round marketing plan.
-
Hiring top talent for your outdoor service business can feel like running through quicksand, but it doesn’t have to be. In this episode, Katy Doss of Script Marketing tackles one of the biggest pain points for luxury outdoor businesses: finding and hiring the right people. Whether you’re recruiting high-level professionals like designers and project managers or dependable crew members to bring those designs to life, this episode has you covered.
Discover actionable strategies for attracting the best candidates, from leveraging LinkedIn and Meta ads to using TikTok for crew recruitment. Katy breaks it all down, sharing insights on how to position your brand as the employer of choice, create compelling recruitment campaigns, and connect with top-tier talent who align with your company’s vision.
If you’re ready to build a dream team that will take your business to the next level, tune in now!
-
In this episode of The Affluent Buyer Script, host Katy Doss is diving into the power of a Unique Selling Proposition (USP) and how it can transform your luxury outdoor product or service business. If you’re struggling to stand out, wasting money on unfocused marketing, or chasing low-quality leads, the problem might be a fuzzy or non-existent USP.
We’ll cover:
What a USP is and how to create one using a simple, effective formula. Why a clear USP is essential for differentiating your business in a crowded market. Real-world examples of impactful USPs for outdoor businesses. How a strong USP saves you money, boosts conversions, and streamlines your marketing efforts.Whether you’re a pool builder, landscaper, or outdoor lighting specialist, this episode will give you actionable insights to stand out, attract affluent buyers, and sell more. Plus, don’t forget to grab our free USP workbook to start crafting your own!
Tune in now to start turning your USP into your business’s secret weapon.
-
In this episode of The Affluent Buyer Script, Katy Doss tackles a topic that may surprise luxury brands: why organic social media isn’t the magic marketing tool many think it is. Katy explains how affluent buyers don’t make snap decisions based on trendy TikToks or viral memes and how focusing on the right social media strategy can actually save time.
Katy breaks down why organic social is a powerful support tool rather than a primary sales driver. Learn why going viral isn’t a real strategy, how social media can be a powerful brand validator, and how to leverage it to amplify your core marketing efforts. Katy also shares practical tips on planning consistent, high-quality posts that fit your brand’s seasonal flow. If you’re ready to rethink your approach, this episode will guide you in using social media to work smarter, not harder, and keep your luxury brand top of mind for affluent buyers.
-
In this episode of The Affluent Buyer Script, host Katy Doss tackles a common challenge for luxury outdoor product and service businesses: how to incentivize affluent buyers without relying on discounts. Katy explains why discounting can actually hurt your brand’s perceived value and offers creative, non-discount alternatives that focus on exclusivity, enhanced customer experiences, and value-added services.
Learn how offering VIP access, white-glove service, and personalized upgrades can attract affluent buyers who care more about quality and experience than price. Katy also shares strategies for bundling services, creating time-sensitive offers with added value, and using luxury referral rewards to build long-term customer relationships.
If you're ready to close more deals while maintaining your brand's premium image, this episode is for you!
-
In this episode of The Affluent Buyer Script podcast, Katy Doss and Shelbie Wallace share 20 simple, actionable marketing tasks that can set your outdoor product or service business up for success in 2025. From asking for customer reviews and planning a photoshoot to organizing your marketing assets and updating your target personas, these tasks are designed to be manageable and stress-free, especially during the hectic holiday season.
No major overhauls or complicated campaigns—just easy, impactful steps to help position your business ahead of the curve for the new year. Plus, don’t forget to download the accompanying guide at scriptmarketingco.com/resources!
-
In this episode of The Affluent Buyer Script podcast, host Katy Doss dives into the world of customer journeys and why they’re critical for driving sales. Learn how to create a well-crafted customer journey that leads affluent buyers from awareness to purchase, step by step. Katy explains why having multiple journeys tailored to different target personas is essential and shares insights into the key stages: awareness, consideration, and decision.
From crafting targeted marketing touchpoints to boosting customer trust and conversion rates, this episode will walk you through the entire process. Whether you’re looking to create consistency in your messaging, build lasting relationships with high-end clients, or increase conversions, this episode has the strategies you need. Tune in for practical tips and a free resource guide to help you streamline your sales with customer journeys!
Visit scriptmarketingco.com/resources for more resources and the complete guide to crafting your own customer journey.
-
In this episode of The Affluent Buyer Script, we explore the power of building trust with potential clients by helping them before they ever hire you. Yes, you heard that right—offering value upfront through educational content like blog posts, social media tips, videos, and even podcast can position you as the expert they turn to when they're ready to buy.
Join host Katy Doss as she explains how educating your audience builds trust, improves SEO, and sets you apart from the competition. We’ll dive into practical strategies for creating content that helps convert affluent buyers—from writing blog posts to sharing social media tips and videos. Learn how to establish credibility, boost brand awareness, and use educational content to grow your luxury outdoor product or service business.
Ready to attract more high-end clients? Tune in now for actionable insights and tips!
Key Topics:
Why giving away expertise builds trustCreating valuable content through blogs, social media, and videosThe SEO benefits of educational contentHow to use content marketing to convert affluent buyersMake sure to subscribe for more weekly tips on marketing to affluent buyers!
-
In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing, along with Script Senior Account Executive Shelbie Wallace, dives into the strategies you need for holiday social media ads.
Whether you're a service-based business wondering if it's worth competing with Amazon and Temu, or a product-based business aiming to be the go-to gift choice for affluent buyers, this episode will guide you through the do's and don'ts of holiday advertising.
Katy and Shelbie share actionable tips on adjusting your ad budget, narrowing your audience, and setting realistic expectations for your return on investment (ROI). Tune in for practical insights that will help you make the most of the crowded and competitive holiday ad landscape.
-
In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing dives into why print marketing is far from dead—especially when it comes to reaching affluent buyers in the luxury outdoor product and service industry. Katy discusses the unique power of print in a digital world, sharing how beautifully designed, high-quality print materials can build trust, authority, and brand awareness.
You’ll also learn how to combine print with digital strategies to create a seamless customer journey. From incorporating QR codes and UTM links to leveraging variable printing for personalized experiences, Katy explains how print can be elevated in the 21st century. Plus, she emphasizes the importance of high-end materials and consistent touchpoints to move your ideal customers from browsing to buying.
Tune in to discover why print is a critical component of a comprehensive, multi-channel marketing strategy.
-
In this episode of The Affluent Buyer Script, host Katy Doss dives into the transformative 95/5 Rule—a marketing principle that explains how only 5% of your target market is ready to buy at any given time, while the other 95% is still considering, researching, and planning. Katy and her guest, Script account executive Shelly Weathers, discuss why businesses, especially in the luxury outdoor space, need to focus on nurturing that 95% to build long-term brand awareness and ensure they’re top of mind when potential buyers are ready to make a decision.
They’ll cover actionable strategies like consistent, year-round marketing, telling compelling stories, using multi-channel approaches, and leveraging social proof to engage affluent buyers who aren’t yet ready to purchase. You’ll also learn how to measure ROI for those in the 95%, even when they aren’t making immediate purchases, by tracking key metrics like website traffic, social media engagement, and ad impressions.
If you’re ready to create a consistent sales pipeline and ensure your brand is always in the consideration set of affluent buyers, this episode is for you!
-
In this episode, we dive deep into one of the most valuable and often overlooked customer segments for outdoor product and service businesses: Baby Boomers.
We explore who Baby Boomers are today, breaking them down into key sub-groups like Early Boomers and Generation Jones, and discuss why they are such a lucrative market. With 70% of the nation's disposable income in their control, Boomers are ready to spend on lifestyle-enhancing luxury products.
You'll learn about their unique buying behaviors, the importance of exceptional service, and why Boomers value experiences over products. We also cover key marketing strategies for reaching this affluent generation, from nostalgia-driven messaging to the effectiveness of direct mail campaigns and tailored digital ads.
Whether you're new to targeting this demographic or looking to refine your approach, this episode is packed with actionable insights to help you connect with Baby Boomers and grow your business. Tune in for practical tips, common pitfalls to avoid, and proven strategies for earning the business of this influential generation.
-
In this episode of The Affluent Buyer Script, host Katy Doss delves into the power of targeting small, specific audiences in Meta digital ad campaigns for luxury outdoor products and services. Katy explains why less is more when it comes to digital ad targeting, particularly for affluent buyers who value quality and exclusivity.
You’ll learn about the pitfalls of broad audience targeting and the advantages of narrowing your focus to reach the most qualified leads. Katy covers how to effectively use Meta’s tools like Lookalike Audiences, Detailed Targeting Options, and Custom Audiences to create personalized ad campaigns that resonate with your ideal customers. She also discusses the importance of understanding affluent buyers' psychology and how to tailor your messaging to their unique desires.
Tune in to discover how refining your ad targeting strategy can lead to higher engagement, better conversion rates, and a more efficient use of your ad spend.
-
In this episode of The Affluent Buyer Script, host Katy Doss dives into the essential role of website landing pages in driving sales to affluent buyers. She explains the importance of creating targeted landing pages that cater to different buyer personas and outlines the key elements every landing page should include, such as a compelling value proposition, high-quality visuals, and persuasive testimonials.
Katy also discusses how to measure the effectiveness of your landing pages using tools like UTM codes, QR codes, and key performance metrics.
Tune in to learn how to optimize your landing pages to better connect with affluent buyers and drive conversions for your luxury outdoor products and services.
-
In this episode of The Affluent Buyer Script, host Katy Doss delves into the critical role of customer reviews and how they can elevate your business through powerful word-of-mouth marketing. Katy covers three main areas: how to encourage positive reviews from your clients, the best practices for handling negative reviews, and how to leverage glowing testimonials in your marketing efforts.
You’ll learn strategies for soliciting reviews during your offboarding process, reaching out to past clients, and ensuring those reviews are integrated seamlessly into your marketing. Katy also discusses the importance of addressing negative feedback professionally and using positive reviews to build trust with affluent buyers.
Tune in for actionable tips that will help you harness the power of customer reviews to boost your brand’s reputation and drive sales in the luxury outdoor market.
-
In this episode of The Affluent Buyer Script, host Katy Doss explores the art of maximizing Meta Ads to effectively reach and convert affluent buyers. Katy breaks down the key components of successful Meta Ad campaigns, focusing on three critical areas: defining your target audience, crafting compelling ad creatives, and understanding the essential metrics for measuring success.
You’ll learn about the importance of narrowing your audience using Lookalike Audiences, detailed targeting options, and Custom Audiences to ensure your ads reach the right people. Katy also shares creative tactics, such as telling a story through visuals and using high-quality images and videos, to resonate with luxury buyers. Finally, she explains how to analyze key metrics like impressions, engagement, conversion rates, and cost per click to continuously improve your ad performance.
Plus, we’ve got a FREE Meta Metric guide you can download here: scriptmarketingco.com/resources.
Tune in for actionable insights that will help you optimize your Meta Ads and connect more effectively with affluent homeowners.
-
In this episode of The Affluent Buyer Script podcast, host Katy Doss explores the impact of strategic marketing partnerships for luxury outdoor product and service businesses. Katy breaks down how collaborating with complementary brands can expand your reach, enhance credibility, and maximize marketing efforts. Whether you're looking to share costs, boost brand visibility, or create co-branded campaigns, this episode offers actionable insights on leveraging partnerships to grow your business in the luxury market. Plus, Katy shares tips on selecting the right partners and tactics for successful collaborations.
Tune in to learn how these partnerships can elevate your marketing strategy and help you connect with affluent buyers more effectively. Don't forget to check out the free resources available at scriptmarketingco.com.
-
Storytelling is a powerful tool when you’re selling to affluent buyers. In the world of luxury outdoor products and services, where affluent customers are discerning and expectations are high for anything you’re selling, even highlighting the benefits can fall flat.
Crafting compelling stories that differentiate you from the competition and evoke emotions with your buyers places your product or service in an upper echelon, and lets your buyers see themselves in your words and images.
Katy Doss of Script Marketing goes through the ins and outs of storytelling with tips, tricks and examples, and even offers a downloadable worksheet to get your started with storytelling for your business.
Join us to learn how your luxury outdoor product or service business can beat the competition with storytelling!
- Laat meer zien