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The Agency Giants Podcast - Episode 8 (Tom Breeze)
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Ever wondered how some brands seem to scale effortlessly using YouTube ads?
Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!
In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.
Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/
Viewability: https://viewability.co/
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0:00 - Intro
1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign
4:46 - Ad Strategies for Big and Small Budgets
7:00 - From Psychology Student to Ad Expert
10:06 - Pivoting from SEO to Paid YouTube Ads Success
14:47 - US Expansion and Major Client Wins
18:00 - Core Values Driving Business Success
23:06 - Inbound vs Outbound: Client Acquisition Tactics
26:04 - Overcoming Fear and Securing Speaking Gigs
33:06 - Building Authority Through Content
37:30 - Using Frameworks to Scale Operations
44:29 - Cornerstone Framework for Effective YouTube Ads
52:15 - Storytelling and 3-Act Structure in YouTube Ads
57:50 - Crafting Calls to Action and Trust
1:11:00 - Lessons in Scaling and Refining YouTube Ads
1:22:15 - AI and Future Trends in Digital YouTube Ads
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d
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Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants -
Send us a text
The Agency Giants Podcast - Episode 7 (Alexis Pratsides)
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This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.
With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.
In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.
According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.
Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsides
Finn Partners: https://www.finnpartners.com/uk/
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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0:00 - Growing an Agency from Scratch
2:30 - Preparing for Acquisition and Exit
4:28 - Handling Risk and Scaling Challenges
6:40 - Finding the Right Cultural Fit
8:31 - Inside the Acquisition Process
11:02 - Key Lessons from Selling the Business
14:28 - Scaling Up and Managing a Growing Team
18:57 - Rewarding Staff and Planning for the Future
21:57 - Adjusting Post-Acquisition and New Beginnings
24:28 - Expanding Globally and Exploring New Markets
27:14 - Unifying Teams and Digital Integration
30:02 - Improving Processes Across Regions
32:38 - Maintaining Company Culture Amid Growth
36:05 - Founding Mint Twist with a Best Friend
41:02 - Advice for Young Entrepreneurs Today
44:38 - Learning from Mistakes and Embracing Failure
48:06 - Winning Big Clients and Pricing Strategies
54:00 - Celebrating Major Milestones
56:54 - Post-Acquisition Goals and Next Steps
1:02:06 - How AI is Transforming Marketing
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=440d
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Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants -
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The Agency Giants Podcast - Episode 6 (Daniel Watts)
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This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.
Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!
A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.
Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwatts
BARK.London: https://bark.london/
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0:00 - From Entrepreneur to Agency Owner: Daniel's Journey
3:16 - The Recruitment Background: Lessons for Agency Life
7:15 - Accidental Success: How Daniel's Agency Found Its Niche
14:25 - The Power of Honesty in Client Relationships
20:51 - The Hiring Challenge: Finding and Keeping Top Talent
28:02 - Data Science in Marketing: A Game-Changing Approach
37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver
47:55 - Measuring Team Happiness: The Key to Agency Success
52:58 - The Future of Agencies: AI, Automation, and Strategy
59:52 - Triple Whale and the Evolution of Marketing Attribution
1:01:27 - Advice for Struggling Agencies: Look at Your Product First
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
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Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:
Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants -
Send us a text
The Agency Giants Podcast - Episode 5 (Olly Fawcett)
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This week on Agency Giants, we explore the journey of Olly Fawcett, a creative agency founder who started his business at just 17 years old.
A decade later, Olly has built two thriving agencies servicing over 500 clients!
Olly's Instagram: https://www.instagram.com/olly.303
303 London: https://303.london/
Ralle Media: https://ralle.uk/
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0:00 - From Entrepreneur to Business Owner: Olly's Journey
3:13 - Starting an Agency at 17: Olly's Unconventional Path
7:13 - The Rollercoaster of Agency Life: Ups, Downs, and Growth
14:25 - ADHD in Business: Challenges and Unexpected Advantages
20:48 - Balancing Creativity and Business: Olly's Approach
28:02 - Niche Focus: How Acquiring Ralle Media Changed the Game
37:25 - Mastering Client Retention: Strategies That Work
47:55 - Building a Dream Team: Hiring and Keeping A-Players
52:56 - Office vs Remote: Finding the Perfect Work Culture
1:00:58 - Founder's Dilemma: Balancing Presence and Productivity
1:08:01 - Landing Big Fish: How Olly Scored Clients Like HexClad
1:15:34 - From DMs to Deals: Olly's Unorthodox Acquisition Tactics
1:18:01 - The Agency Pitch Scam: Exposing Predatory Business Models
1:27:06 - AI and Agencies: Predicting the Industry's Future
1:34:16 - Creating Scroll-Stopping Content: Olly's Secret Sauce
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=433d
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Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten -
Send us a text
The Agency Giants Podcast - Episode 4 (Loukas Hambi)
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This week on Agency Giants, I sit down with Loukas Hambi, founder of Hambi Media.
His creative agency has become the go-to for online stores scaling through creative content, projecting $3.8M in annual recurring revenue!
Whether you're just starting out or looking to take your creative agency to the next level, Loukas's story is packed with actionable insights and inspiration!
Loukas's Instagram: https://www.instagram.com/loukashambi/
Hambi Media: https://www.hambimedia.com/
For You Advertising: https://www.foryouadvertising.com/
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0:00 - The Agency Podcast - Episode 4 Introduction
0:51 - Strategic Moves - Selling Stakes and Merging Services
2:49 - Riding the TikTok Wave to 7-Figures in 12 Months
3:35 - The Power of Partnerships in Agency Growth
8:52 - The Patient Entrepreneur - Reinvesting for Success
10:34 - Agency Evolution - From Ads to Content Creation
13:14 - Leadership Journey - From Hands-On to CEO
15:53 - Scaling Secrets - Consistency, Teams, and Culture
22:12 - Culture Matters - Hiring and Growing with Values
31:26 - The Employer's Dilemma - Side Hustles and A-Players
36:01 - The Entrepreneur's Journey - Sacrifices and Rewards
40:58 - Embracing Failure and Riding the Agency Rollercoaster
48:33 - Paying It Forward - Why Successful Owners Mentor
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=428d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten -
Send us a text
The Agency Giants Podcast - Episode 3 (Olly Hudson)
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This week on Agency Giants, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.
Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!
Olly is the founder of:
• Soar With Us: A powerhouse performance marketing agency
• For You Advertising: A specialized TikTok-focused agency
Whether you're just starting out or looking to take your agency to the next level, Olly's story is packed with actionable insights and inspiration!
Olly's Instagram: https://www.instagram.com/olly_hudson/
Soar With Us: https://www.soarwithus.co/
For You Advertising: https://www.foryouadvertising.com/
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0:00 - The Art of Agency Acquisition: Expanding Services
4:16 - Key Milestones That Drive Agency Growth
7:01 - The Secret to Early Agency Growth
10:49 - Scaling Up: Managing Opportunities Effectively
12:25 - Agency Success: From Industry Novice to Expert
14:30 - Agency Evolution: Shifting from Services to Systems
16:52 - The Scaling Secret: Implementing Repeatable Processes
18:27 - Structuring Your Agency for Massive Growth
21:26 - The Power of SOPs in Agency Management
24:39 - Becoming an Industry Leader: Strategies That Work
27:43 - Building an Agency Reputation on Solid Results
30:43 - The Roadmap from 10K to 100K Monthly Revenue
31:49 - Leveraging Partnerships for Agency Growth
34:52 - Evolving Outbound Strategies for Agencies
37:25 - The Art of Setting Realistic Client Expectations
39:52 - Harnessing Case Studies as Powerful Sales Tools
41:23 - Agency Growth: Niching vs Holistic Approach
45:34 - Client Retention: Going Above and Beyond
47:45 - The Reality of Agency Life: An Honest Perspective
49:00 - Why Successful Agency Owners Become Mentors
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=424d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten -
Send us a text
The Agency Giants Podcast - Episode 2 (Nicklas Larsen)
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This week, I'm thrilled to introduce you to Nicklas Larsen, a true rising star in the agency world.
Nicklas is the founder of Larson Digital, a boutique agency that specializes in high-end, direct-to-consumer marketing for e-commerce brands.
What makes Nicklas's story so remarkable?
He scaled his agency from $0 to $100k/month in just 12 months! 📈💰
And he did it with no prior digital marketing background!
Nicklas's Instagram: https://www.instagram.com/larsen_pa_insta/
Larsen Digital: https://www.larsendigitalmarketing.com/
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0:00 - Embracing Impostor Syndrome: A Sign of Growth
0:23 - From 0 to 100K: Scaling an Agency in 12 Months
1:20 - The Journey from $10K to $100K: Overcoming Mindset Battles
3:44 - The Origin Story: From Teenage Shopify Store to Agency Owner
5:52 - Transitioning to High-End DTC Clients: Overcoming Imposter Syndrome
9:52 - The Key to Exceptional Service Delivery
12:25 - Building a Data-Driven, Impact-Focused Agency
16:52 - The Power of Repeatable Processes in Agency Scaling
21:26 - The Importance of SOPs and Documentation
24:39 - Becoming an Industry Leader: Beyond Service Delivery
27:43 - The Role of Case Studies in Agency Growth
31:49 - Cold Email Strategies That Land $15M Clients
37:25 - Creating a Leverage Library: Maximizing Agency Assets
41:23 - Balancing Case Study Value and Client LTV
45:34 - The Ideal Agency Size: Diminishing Returns and New Opportunities
50:53 - Personal Growth: Minimizing Opportunity Cost, Maximizing Potential
52:48 - Why Successful Agency Owners Become Mentors
55:58 - The Transformative Power of Mindset Shifts in Agency Growth
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=423d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten -
Send us a text
The Agency Giants Podcast - Episode 1 (Rory Keran)
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In this debut episode, I have the pleasure of sitting down with Rory Keran, a true agency powerhouse.
Rory is the founder of not one, but two highly successful agencies: CSM Agency and Evolve Marketing.
With CSM Agency, Rory has achieved the incredible feat of generating over $400K in a single month, focusing on delivering exceptional results for B2B clients.
Meanwhile, Evolve Marketing has made its mark in the professional services space, working with leading legal firms, accountancy practices, and insurance brokers.
Throughout our conversation, Rory shares his wealth of knowledge and experience, diving deep into the strategies and mindsets that have fueled his agencies' remarkable growth. 💡📈
Rory's Instagram: https://www.instagram.com/rory_keran/
CSM Agency: https://www.csmagency.ie/
Evolve Marketing: https://www.evolvemarketing.ie/
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0:00 - How Rory Keran Hired an MD for His Agency
3:46 - Keran's Agency Journey So Far
9:52 - Keran's Lessons from Hidden Gent: Agency to Product
16:19 - How Keran Scales with Separate Agency Brands
24:09 - Keran on Finding the Ideal Agency Size and Goals
27:48 - Agency Exit Strategies: How To Build a Sellable Agency
32:36 - Keran Mastering Agency Models: Retainers & Partnerships
43:35 - Why Keran is Passionate About Mentoring Agency Owners
48:17 - The 3 Pillars to Scale Your Agency to $100K/Month
56:51 - Keran's Agency Client Closing Strategies
1:01:08 - Keran's $100k/pm Agency Concepts for Smaller Businesses
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=421d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten -
Send us a text
It's official, I've started a podcast!
🎙 You can watch all the latest episodes here: https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
Stay tuned, more episodes coming soon... 👀
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If you want us to help you sign your next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=420d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten
