Afleveringen
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As advertising begins to enter ChatGPT, marketers face a new question: how should they think about AI conversations as a place for discovery, influence, and performance? In this episode of The AI Advertising Podcast, host Diego Pineda explores what ChatGPT ads are, what marketers know so far, and how brands should approach this emerging channel.
Youâll hear from:
Yang Han, Co-founder and CTO at StackAdapt, who explains why advertising in LLMs may compete more with search than social, how conversational AI can reveal deeper intent, and why marketers should start testing now to understand where ChatGPT fits into their broader strategy.
Michael Shang, SVP of Advertising Technologies at StackAdapt, who shares why this matters as a platform shift, how ChatGPT could become a powerful new intent signal for advertisers, and why early learning may be one of the biggest advantages in the market right now.
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Healthcare marketing is âhard modeâ: strict privacy rules, heavy regulation, and measurement limitations that make the usual ad-tech playbook fall apart. This episode explores how AI is changing the way healthcare and pharmaceutical brands reach both patients and healthcare professionalsâwhile balancing relevance with privacy and staying compliant.
Youâll hear from:
Jerrad Rickard, Senior Director & Product Leader at IQVIA Digital.Jasmaan Panesar, Senior Manager, Verticals & Performance at StackAdapt.Disclaimer: The views and opinions expressed in this podcast are those of the speakers and are for informational purposes only. This content does not constitute legal advice, and listeners should consult their own legal counsel regarding any specific legal or regulatory questions. StackAdapt does not access or store patient-level data and operates exclusively using privacy-aware, de-identified audience signals activated through vetted data partners.
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Zijn er afleveringen die ontbreken?
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The 2026 FIFA World Cup will be the biggest everâ48 teams, 104 matchesâand itâs the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/celebrity), with different creative, timing, and KPIs.
Guest: Martin Perelmuter, Regional Agency Development Manager (LATAM) at StackAdapt.
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As AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environmentsâone big question remains:
Can AI actually deliver relevance at scale and prove whatâs truly incremental?
In this episode, we dive into that question with a leader on the front lines of commerce and programmatic:
Dana Karlin, Head of Commerce, StackAdapt
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AI in marketing automation has reached an inflection point. The tools are powerful, budgets are rising, and AI now touches everything from campaign planning to personalization. But outcomes are still inconsistent.
In this episode, Diego Pineda sits down with Chris Bentley (Director, Marketing Operations and Analytics at StackAdapt) and Wayne Coburn (Director of Product at StackAdapt) to unpack why.
The core insight is simple: AI advantage no longer comes from features alone. Performance now comes from consolidation, integration, and activating AI as a shared intelligence layer across fewer, more powerful systemsâso journeys connect, learnings compound, and waste drops.
We also dig into a structural problem highlighted by StackAdapt research: 66% of marketers say up to 30% of programmatic budget is wasted due to siloed or fragmented execution. Adoption has moved faster than coordinationâand that gap creates âautomation debt.â
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Marketers have long been obsessed with performanceâbut is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.
Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.
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According to StackAdaptâs new report, The State of Programmatic Advertising 2026, the next phase of programmatic wonât be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system.
In this episode, we sit down with two industry leaders to unpack what that shift really means in practice.
Paul Verna | VP of Content, EMARKETERYang Han | CTO, StackAdapt
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AI in advertising is entering a new phase of autonomy. This episode unpacks what agentic AI really means, how Ivyâą is evolving into a true marketing agent, and why the Model Context Protocol (MCP) is quietly becoming one of the most important technologies in ad tech.
Our guests are:
Yang Han, CTO at StackAdaptLee Odden, CEO at TopRank Marketing
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As AI floods the marketing world with faster content, scalable workflows, and voice clones that sound eerily humanâone big question remains:
Can AI create work that actually feels human?
In this episode, we dive deep into that question with two guests on the front lines of AI-powered content:
Lee Odden, CEO of TopRank MarketingShaun Benoliel, Creative Straegy Lead, StackAdapt
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How do you discover audiences you didnât even know to look for?
This episode explores how AI is transforming audience intelligence, making it faster, more precise, and more predictive. From probabilistic modeling to clean room collaboration, todayâs experts break down how brands and agencies are redefining how they understand, segment, and engage with their customers.
Jeremy Lo, Managing Director at AlikeAudience, shares how his team uses generative AI and mobile-first data to deliver custom audience segments globallyâwithout cookies.Karan Saggi, Director of Client Services at StackAdapt, explains how AI models like NLP and DCO are enabling real-time campaign optimization and hyper-relevant creative.
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Digital Out-of-Home (DOOH) advertising is having a major comebackâand artificial intelligence is the reason why.
This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical world.
Cristiano Winckler, Director of Operations and Digital Marketing at Somebody DigitalNick Ortega, Director DOOH and Emerging Channels at StackAdapt
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As AI Overviews begin to dominate Google search results, marketers face a stark new reality: fewer clicks, fuzzier attribution, and a fundamental shift in how users discover and engage with content. In this episode of The AI Advertising Podcast, host Diego Pineda unpacks the rise of AI-powered search and what it means for the future of advertising.
Youâll hear from:
Greg Boone, CEO of Walk West,Michael Shang, SVP of Advertising Technologies at StackAdapt
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Season 2 of The AI Advertising Podcast kicks off on October 15, and weâre having deep conversations about the technologies redefining how marketers reach and understand their audiences.
From agentic AI that acts on behalf of brands, to audience intelligence tools that predict behaviour before it happens, to the new world of AI-powered search thatâs rewriting the rules of discovery and SEOâthis season is about the next wave.
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What does it really mean to be an AI-first company? And how do you bring your team and your culture along for the ride?
In this episode, we have three industry leaders who are building AI adoption from the inside out:
Ashwin Navin, Co-founder & CEO of Samba TVVitaly Pecherskiy, CEO of StackAdaptRyan Nelsen, CMO of StackAdaptTogether, they unpack the real cultural shifts that need to happen for AI to make an impact. From retraining teams to redefining success, this episode explores how top companies are embedding AI not just into products, but into mindset, language, and leadership.
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As generative AI transforms the way we create and distribute content, itâs also reshaping the brand safety conversation. In this episode, we speak with:
Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB)Connie Yan, Director of Platform Quality at StackAdaptTogether, they unpack how AI is influencing media quality, contextual targeting, and the evolving standards of brand suitability.If youâre a marketer, media buyer, or brand leader trying to balance innovation with integrity, this episode is packed with insights you can use today. Learn more about brand safety and AI here.
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More than 80% of marketers and creatives are using generative AI today, and 40% rely on it from start to finish. But for many teams, AI still feels like a gimmick, or worse, a source of friction. Why?
In this episode, we unpack the real reasons AI workflows failâand what it takes to build ones that actually save time, improve quality, and scale with your business. Our guests are:
Matt Travers, Managing Director at BRAIVE, an AI advisory and implementation firmDan Sanchez, Senior AI Marketing Strategist at Social Media Examiner and host of The AI-Driven Marketer podcast
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The martech landscape is changing fastâand AI is at the center of it. But with so many new tools launching every week, how do marketers know whatâs worth their time? In this episode, we unpack the AI tools that are making a real impact for creative teams, media buyers, and marketing strategistsâand where the tech is heading next.
Weâre joined by:
Scott Brinker (VP of Platform Ecosystem, HubSpot) â on how AI is augmenting marketing tech stacksAmĂ©lie Moritz (Technical Product Manager, StackAdapt) â on building Ivy, the AI assistant for advertisers
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Consumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws?
In this episode, we explore how AI-driven personalization is reshaping advertisingâand the challenges of balancing relevance with ethical data use.
Our expert guests break it all down:
Ned Dimitrov (VP of Data Science, StackAdapt) â On AI-powered contextual personalization and the cookieless futureYang Han (CTO, StackAdapt) â On navigating privacy regulations in different verticals and jurisdictionsCarole Lawson (Chief Data Officer, MarketStorm) â On ethical data collection and how brands can ensure consumer trustAI is transforming how ads are tailored to audiencesâbut where should advertisers draw the line between personalization and privacy?
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AI is no longer just a new tool in the marketerâs tech stackâitâs transforming the way we use the stack itself. From campaign planning to performance insights to creative production, generative AI is changing how marketers interact with martech and adtech platforms every day.
In this episode, we speak with:
Scott Brinker (VP, Platform Ecosystem at HubSpot)Winston Zhu (Director of Platform Engineering at StackAdapt)Together, they explore how AI is evolving the roles of marketers, reimagining user interfaces, and shaping the future of campaign execution.
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The marketing tech stack is shifting from fragmented tools and isolated data to unified platforms that support a full-funnel view of the customer journey. AI is the catalyst, but convergence is the destination. In this episode, we are joined by three StackAdapt leaders to explore how martech and adtech are coming togetherâand what that means for strategy, execution, and team culture:
Vitaly Pecherskiy, CEO and co-founder of StackAdaptRyan Nelsen, CMO at StackAdaptWinston Zhu, Director of Platform Engineering at StackAdaptThey discuss the realities of implementing AI, activating first-party data across channels, and how marketing teams can evolve to thrive in a converged ecosystem.
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