Afleveringen
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If youâve ever struggled with keeping up with content between launchesâor if youâve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority listâtodayâs episode is for you.
In this conversation, Iâm joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture contentâwithout chasing trends or relying on gimmicks.
Lindsayâs background in journalism and advertising gives her a unique perspective on content marketing, and sheâs sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell.
In this episode, we cover:
â What nurture content actually is (hint: itâs not just another call-to-action)
â Why most entrepreneurs struggle to stay consistent with contentâand how to fix it
â The mistake course creators make when they only show up during a launch
â How to tap into your creativity (even if you think you arenât a âwriterâ)
â The secret to making content creation feel fun instead of a choreLindsay also shares how she transitioned from writing content for clients to helping them do it themselvesâso it actually sounds like them. And if youâve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too.
This episode is packed with insights that will change the way you think about your content strategyâwhether youâre just starting out or looking for a better way to keep your audience engaged between launches.
đď¸ Listen now and start creating content that builds real connections!
Connect with Lindsay Smith:
đ˛ Instagram & Threads: @lindsaysmithcreative
đ Website: www.lindsaysmithcreative.ca
đ§ Podcast: Content MagicResources & Next Steps:
đĽ Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services
đą Letâs connect on Instagram: @shannonlboyer
đ Donât forget to subscribe and leave a âââââ review if you loved this episode! Your support helps us bring you more in-depth conversations with top experts in online course creation.
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
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I almost didnât launch my first course. I was convinced I wasnât âready.â My audience was too small, my email list wasnât big enough, and all the experts said I needed more people before I could expect to make sales.
But hereâs what actually happenedâand why I was completely wrong.
If youâve ever put off launching your course because you felt like you didnât have enough followers, email subscribers, or engagement, this episode is for you. Iâm breaking down the biggest misconception about audience size, what actually drives course sales, and why waiting for the ârightâ conditions might be holding you back.
In This Episode, You'll Learn:
âď¸ Why audience engagement matters more than audience size
âď¸ The surprising truth about my first course launchâand what I wish I had known
âď¸ The mistake I made when advising another course creator (and why I regret it)
âď¸ What actually converts casual followers into paying students
âď¸ Why chasing big numbers doesnât always mean more sales
âď¸ How to start building a community that is eager to buyâno matter how small your audience isIf youâve been holding off on launching because you feel like youâre not âbig enoughâ yet, this episode might just change the way you see your business.
đ§ Tune in now and letâs talk about why your course is readyâeven if your audience isnât as big as you think it should be.
đŠ Loved this episode? Send me a DM or reply to my latest email with your biggest takeaway! And if youâre serious about creating an online course that actually gets results, make sure youâre on my email list so you donât miss my next training.
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
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Zijn er afleveringen die ontbreken?
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Youâve put in the workâyour online course is packed with value, you know it can transform lives, and youâre ready to sell. But if your sales page isnât converting, all that effort could go to waste.
In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isnât turning potential students away. Gina has helped countless course creators craft compelling messaging that connects, converts, and sells. And today, sheâs sharing her top insights with you!
We cover:
â The biggest mistakes course creators make when writing their own sales pages
â The difference between conversion copywriting and content writing (and why it matters)
â The secret ingredient to copy that makes your audience feel like youâre reading their mind
â Whether AI tools like ChatGPT can replace a professional copywriter
â What to look for (and what to avoid!) when hiring a copywriterIf youâre ready to stop guessing and start selling, this episode is a must-listen.
đ§ Tune in now!
đ Resources & Links:
đ Connect with Gina Whitehouse: Website & Blog | Instagram | Podcast: Seven-Figure Copy for Female Entrepreneurs | 7-Figure Homepage FreebieGina Whitehouse is your Go-to Expert Conversion Copywriter. She specializes in crafting persuasive, high-converting copy for value-driven female business owners who want to attract high-quality, premium clients and scale their businesses from 6 to 7 figures.
đ Letâs connect!
Follow me on Instagram @ShannonLBoyer and tell me your biggest takeaway from todayâs episode!To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
Ever wondered if your creative skills could translate into a profitable online course?
In this episode, Iâm joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business.
Mindy shares:
â The moment she realized her expertise was in demandâand how she turned that into a course
â Why starting small led to her biggest course launch success
â The common mistakes new course creators make (including a big one she made in naming her first course)
â How she managed a wildly successful launchâwhile navigating imposter syndrome
â The surprising role consistency plays in audience growth and course salesWhether you're in the early stages of course creation or looking to refine your existing strategy, Mindyâs journey is packed with lessons on pricing, audience building, and balancing passion with profit.
đ Donât miss the part where she reveals the exact price she charged for her first successful launchâand why she later pulled the course off the market.
đ§ Listen now to hear how Mindy built a thriving course business while staying true to her passion for art!
Resources & Links:
đ Follow Mindy on Instagram: @indybloomdesignđ Learn More About Indy Bloom Design: www.indybloomdesign.com
đ Join my free masterclass: www.shannonlboyer.com/join
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online courseâwithout the burnout?
In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online course business into an 8-figure powerhouse using evergreen sales funnels. Caitlin shares the pivotal lessons she learned along the way, including why launching isnât always the best strategy and how she built a predictable, scalable income stream without the stress of constant promotions.
We dive deep into:
â The key differences between live launching and evergreen funnels (and which one is best for you)
â The biggest mistakes course creators make when transitioning to evergreen (and how to avoid them)
â Why traditional webinar strategies fail in evergreen modelsâand what works instead
â How to structure an ethical sales funnel that builds trust with your audience
â The mindset shifts that took Caitlin from stuck to scaling fast (and what it takes to hit your first 6 or 7 figures!)
If you've ever felt like youâre on a never-ending treadmill of launches, this episode is a must-listen. Caitlinâs journey will show you how to simplify your sales strategy while creating sustainable, long-term success.
đ§ Listen now and discover how to build a high-impact, high-revenue course businessâwithout the launch stress.
đ Links & Resources Mentioned:
Caitlin Batcherâs Free Masterclass: How to Generate Launch-Size Revenue Without LaunchingFollow Caitlin on Instagram: @CaitlinBatcherJoin Shannonâs Free Masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Resultsđ˘ Loved this episode? Donât forget to subscribe, leave a âââââ review, and share it with fellow course creators who need this advice!
âĄď¸ DM me on Instagram (@ShannonLBoyer) and let me know your biggest takeaway from todayâs episode!
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
đĄ A great course doesnât just teachâit transforms. But what does it actually take to design a course that delivers real, lasting results?
In this special bonus episode of The Art of Online Course Creation, weâre diving deep into the transformation factorâthe difference between courses that simply share information and those that change lives. If you havenât listened to Part 1 yet, be sure to check it out first!
In This Episode, Youâll Learn:
â Why transformationânot just informationâshould be the core of your course
â The biggest mistake course creators make when designing their curriculum
â How to structure your course as a step-by-step journey that keeps students engaged
â Why anticipating roadblocks is key to helping students follow through
â The powerful ripple effect of empowering your students (and how it benefits you, too)đ§ Plus, Iâm sharing real-world examples of transformational course design, so you can apply these principles to your own courseâstarting today!
Resources & Links Mentioned:
đ Sign up for my FREE masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results
đ Join me next week for a conversation with Caitlin Bacher on evergreen sales funnels & scaling your course business!đď¸ Listen now and discover how to create a course that truly transforms your studentsâ lives!
đ Have you ever taken a course that truly changed the way you think or work? Tell me about it in the comments!
#CourseCreation #TransformationalLearning #OnlineBusinessGrowth
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
đĄ Youâve heard the pitch: âCreate an online course and earn passive income while you sleep!â But is it really that simple? And more importantlyâshould you create one?
In this episode of The Art of Online Course Creation, weâre diving deep into the realities of creating an online course. Itâs not the effortless cash machine some people promise, but thatâs actually a good thing. When done right, an online course becomes more than just another revenue streamâit becomes a powerful asset that sets you apart in your industry, builds your credibility, and creates real impact.
And hereâs the kicker: The rewards of putting in the effort go far beyond what you might expect.
In This Episode, Youâll Learn:
â Why âpassive incomeâ is a mythâand what online courses actually offer instead
â How the work of creating a course puts you in an elite group of experts
â The surprising ways a high-quality course can open doors to new opportunities
â Why your course isnât just a productâitâs a long-term asset that grows with you
â How building a course can position you as a trusted authority and thought leader in your spaceđ§ Plus, donât miss part two of this special series! In the next episode, Iâll break down how to design a course that creates real transformation for your students. Be sure to subscribe so you donât miss it!
Resources & Links Mentioned:
đ Sign up for my free masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results
đ Connect with me on Instagram @shannonlboyer and let me know what resonated with you.âĄď¸ If you found this episode valuable, take a screenshot, share it on Instagram, and tag meâIâd love to hear your takeaways!
đ Listen now and discover why the effort of creating a course is actually your biggest advantage!
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
In this weekâs episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and delivering value-packed workshops for her audience of high-performing professionals.
Elaine's passion for helping her clients achieve their full potential shines through as she discusses her vision for workshops and online courses. Whether youâre an entrepreneur considering creating a course or looking to refine your current offerings, this episode is brimming with strategies, practical advice, and creative approaches to course creation.
đ§ What Youâll Learn in This Episode:
Why course creation is as much a creative outlet as it is a strategic business decision.The importance of being intentional when creating workbooks and how to transform them into active learning tools.Tips for designing workshops that engage participants and leave a lasting impact.Key differences between creating in-person workshops and translating them into online courses.How to tailor your course content and materials to meet the needs of your target audience, whether in-person or online.⨠Actionable Takeaways:
How to craft workbooks that are practical, engaging, and support active learning.Strategies for structuring workshops and courses to maintain engagement and ensure students walk away with actionable skills.Insights on marketing your course to the right audience and being transparent about who itâs designed for.đ Ready to Create Your High-Impact Course?
Be sure to check out my free masterclass, The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Learn how to avoid common pitfalls, deliver exceptional value, and build a course that truly makes an impact.đ¤ Get Featured on the Podcast:
Want to work through your course creation questions in a coaching session with me? Apply to be a guest on The Art of Online Course Creation.
đ§ Get in Touch with Elaine Dickens:
Live Inspired Wellness
Elaine on InstagramTo be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
Creating an online course is an exciting journeyâbut it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. Youâll learn about the important roles of marketers, tech and design specialists, and educatorsâand why knowing the difference is essential for your courseâs success.
What Youâll Learn in This Episode:
The distinct role each person plays in the course creation process.Why the right kind of help matters at each stage of your course development.The value of working with marketers, tech experts, and educatorsâand how they all contribute to a course that can truly make an impact.Key insights on how to avoid common missteps when choosing who to work with.Choosing the right support for your course creation journey can set you up for long-term success. With the right combination of marketing, design, and educational expertise, you can create a course that not only looks great but truly delivers on its promises to your students.
Resources Mentioned:
Free Masterclass: The Four Proven Steps to Creating a High-Quality Online Course That Gets ResultsDiscover the essentials for creating a course that resonates with students.Learn proven steps for making your course stand out and get results.Looking Ahead:
In next weekâs episode, Shannon is joined by registered psychotherapist Elaine Dickens for a live coaching call about turning her expertise into an impactful online course. Donât miss this insightful discussion about teaching methods and creating valuable workbooks!Subscribe & Connect:
If you enjoyed todayâs episode, make sure to subscribe and leave a reviewâit helps us bring you more content that matters!To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillieâdigital marketing expert, AI trainer, and professor at McMaster Universityâto explore the transformative role of AI in business and course creation.
From practical tips for getting started with AI tools to understanding their limitations and potential biases, Emily shares her invaluable expertise in a way that's easy to understand and implement. Whether you're an AI novice or someone looking to refine your AI strategy, this episode is packed with actionable insights to help you stay ahead in a fast-evolving digital landscape.
What Youâll Learn in This Episode:
How to start experimenting with AI tools like ChatGPT and Claude.The secrets to crafting effective AI prompts for better results.Why AI is a tool, not a shortcut, in creating high-quality, impactful courses.Essential considerations for protecting your privacy and data when using AI.Practical applications of AI for course creators, from content brainstorming to refining your writing.Emily also sheds light on the ethical and legal aspects of AI usage, offering a balanced perspective on its opportunities and challenges.
If youâve ever wondered how to incorporate AI into your business without compromising your unique voice or brand integrity, this conversation will guide you through the possibilities and pitfalls. Emilyâs real-world examples and relatable approach make this complex topic accessible, whether youâre a seasoned marketer or a course creator just starting out.
Connect with Emily Baillie:
Visit her website: compasscontent.caFollow her on LinkedIn: Emily BaillieFind her on Instagram: Emily BaillieJoin her newsletter for tips and upcoming workshop announcements.Take the Next Step:
Looking to create your own online course? Donât forget to sign up for Shannonâs free masterclass:
The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Reserve your spot at shannonlboyer.com/join.Subscribe & Review:
Enjoyed this episode? Subscribe to The Art of Online Course Creation on your favorite podcast platform and leave a 5-star review. Your feedback helps us reach more purpose-driven entrepreneurs like you.To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
Do you know the difference between trademarks, copyrights, and patentsâand how they apply to your online course? Whether youâre a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand.
In this episode of The Art of Online Course Creation, Iâm joined by Andrei Mincov, founder and CEO of Trademark Factory, the only firm in the world offering trademark registration services with guaranteed results for a guaranteed budget.
Andrei shares his journey from practicing law in Russia to founding his global trademarking business and provides invaluable insights for course creators, including:
The critical differences between copyrights, trademarks, and patentsâand why they matter for your course business.When and how to trademark your course name, framework, or visuals to ensure they remain uniquely yours.The risks of neglecting trademark protection and how it could cost you down the line.How to navigate the legal complexities of trademarks in a global, online business.If youâve ever wondered whether trademarking your course or framework is worth itâor how to even startâthis episode is packed with actionable advice to help you safeguard your brand, grow your business, and set yourself apart in a crowded marketplace.
Resources Mentioned in This Episode:
Trademark Factory WebsiteTrademark Factory YouTube Channel: Learn more about trademarks with Andreiâs video library.Andrei Mincov is the founder and CEO of Trademark FactoryÂŽ. Andrei has written multiple books on intellectual property, one an international bestseller, and he has helped thousands of entrepreneurs and companies protect their IP. He is passionate about sharing his experiences with growth-minded entrepreneurs who want to build amazing brands.
Ready to protect your course brand? Donât miss this essential conversation!
đď¸ Tune in now to discover how trademarks can elevate your course business and secure your place as an industry leader.
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflectâon the wins, the lessons, and the growth you didnât even realize was happening.
In this episode of The Art of Online Course Creation, weâre hitting pause on the hustle to do just that. Shannon walks you through how taking time to reflect can fuel your next big moves, help you set meaningful goals, and set the tone for a more intentional year ahead.
Whether youâre celebrating major wins or untangling lessons from the tougher moments, this conversation is all about making space for growth, clarity, and purpose as you head into 2025.
To join my free masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here!What Youâll Hear in This Episode:
Why taking time to reflect can completely change how you approach the new year.How celebrating even the smallest wins can motivate you for whatâs next.A refreshing way to look at challengesâhint: they might not be the setbacks you think they are.A simple framework to set goals that align with your vision, not someone elseâs.Looking Ahead:
Next week, weâre diving into a must-know topic for course creators: protecting your brand. Shannon sits down with trademark expert Andrei Mincov to explore what you need to know about securing your intellectual property and why itâs a game-changer for your business.Your Next Step:
Take just five minutes today to reflect on the past year. Whatâs one win youâre proud of? Whatâs one lesson youâve learned? Write it downâitâs the first step toward a strategic, intentional 2025.Tune in now and letâs get started.
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
What does success really mean to you? Is it about hitting six-figure launches, or is it something more personalâlike picking your kids up from school every day, staying healthy, or building a legacy?
In this episode, Shannon takes you on a reflective journey to explore how success isnât just about the numbers. Through personal stories and fresh insights, she challenges the idea of a one-size-fits-all definition and helps you uncover what success looks like for you.
Get ready to rethink your goals and design a business that truly supports the life you want to live. Whether youâre dreaming of more time for family, better health, or simply enjoying the ride, this episode will inspire you to align your course business with what matters most.
Plus, Shannon shares a candid moment about her own struggles with balance this yearâand the changes sheâs making to prioritize her well-being in the year ahead.
In this episode, Shannon covers:
The mindset shift you need to define success on your own terms.How to create a business that works for your life, not the other way around.Personal reflections, actionable questions, and the inspiration to dream bigger (or smallerâwhatever feels right for you).Resources to Keep the Momentum Going:
Masterclass Signup: Ready to create an online course that gets results and showcases your expertise? Donât miss Shannonâs free masterclass, where she shares her proven 4-step framework.Sip and Share Hour: Join Shannon and other online course creators for a monthly meetupâitâs like the lunchroom of the online course world!You donât have to chase someone elseâs idea of success. This is your chance to define it for yourselfâand start building a life and business that feels just right.
Hit play, and letâs get started.
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To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
What does success look like for you as a course creator?
As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenue? Or is it something deeperâsomething more impactful?
In todayâs episode of The Art of Online Course Creation, host Shannon Boyer dives into the first part of a powerful three-part series designed to help you redefine success. Moving beyond traditional metrics, Shannon challenges you to take a holistic look at what truly matters in your journey as a course creator.
In this episode, Shannon explores how to redefine success as a course creator, moving beyond surface-level metrics to uncover what truly matters. Youâll discover fresh perspectives on measuring your impact, creating a deeper connection with your students, and building a legacy that aligns with your mission.
Throughout the episode, Shannon shares actionable reflection prompts and inspiring examples that will leave you motivated to celebrate your wins, learn from your challenges, and approach the year ahead with clarity and purpose.If youâve ever felt pressure to chase vanity metrics or struggled to define your achievements in meaningful ways, this episode is for you. Shannonâs insights will leave you inspired to focus on what matters most: the lives you touch and the legacy youâre building through your course.
Resources & Links
Explore Shannonâs signature program: Your Best Course ExperienceConnect with Shannon through Instagram @shannonlboyerNext Week:
Join us for part two of this series, where weâll dive deeper into redefining success for yourselfânot just as a course creator, but as an entrepreneur with a vision. You wonât want to miss it!Subscribe & Review
If you loved todayâs episode, donât forget to subscribe and leave a review on your favorite podcast platform. Your feedback helps us reach more purpose-driven course creators like you!To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
Whatâs in a name? Everythingâif you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert.
James brings decades of expertise in emotional selling and marketing, sharing the science-backed techniques behind why some names stick like glueâand why others donât. From bestsellers like Men Are From Mars, Women Are From Venus to quirky products like Squatty Potty, James unpacks the strategies that make these names unforgettable.
Whether youâre brainstorming your very first course or rethinking your branding, this episode is packed with insights that will transform the way you think about naming.
Hereâs What to Listen For:
The surprising reason logical names failâand what to do instead.A three-step process for coming up with names that resonate and sell.The "Brain Triggers" that create emotional connections in your audienceâs mind.Fascinating stories behind some of the most iconic names in business (and what you can learn from them).How to balance SEO with emotional appeal for online course names.About James I. Bond
James I. Bond is a behavioral management specialist and the author of Brain Glue, a Publishers Weekly finalist for Best Book of the Year. His career spans running a top advertising agency in Montreal to consulting with Fortune 500 companies in Southern California. Through Brain Glue, James demystifies the emotional triggers that drive decision-making and teaches entrepreneurs how to make their brands unforgettable.
Learn more about Jamesâ work and explore Brain Glue at YesBrainGlue.com.
Resources and Links
Learn More About James I. Bond: YesBrainGlue.comOrder the Book: Brain Glue is available now on Amazon.Connect with Shannon Boyer: Explore Shannonâs services and book your free discovery call at ShannonLBoyer.com/Services.Ready to Name Your Course Like a Pro?
Discover the art and science of course naming in this must-listen episode. Get inspired by James I. Bondâs stories, actionable tips, and creative insights that will help you craft a name your audience canât resist. Tune in now and start building a course that stands out from the cro
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
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Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if itâs not the key to student success?
In this episode of The Art of Online Course Creation, host Shannon Boyer takes a deep dive into the widely held belief in learning styles and uncovers why they might not be the golden ticket many course creators think they are. Instead, Shannon shares evidence-backed strategies that truly enhance learning and help students achieve results.
What Youâll Discover in This Episode:
The surprising research that debunks the myth of learning styles.Why focusing too much on learning styles can unintentionally limit students.The difference between learning preferences and effective teaching methodsâand why it matters.How a multi-sensory approach to teaching fosters better engagement, deeper understanding, and more flexible learners.Real-world examples of aligning teaching methods with the content itselfâwhether itâs learning to play an instrument or mastering geometry.Shannon also explores how engaging students through a variety of methods builds adaptability and critical thinking skillsâtools theyâll use far beyond your course.
Why You Should Listen:
If youâre a purpose-driven course creator striving to create a course that gets real results for your students, this episode is for you. Shannon breaks down complex research into actionable advice, challenging common misconceptions while providing practical tips you can apply immediately.
Resources and Links:
Join Shannonâs monthly Sip and Share sessions: shannonlboyer.com/WednesdaysLearn more about creating impactful courses: Visit Shannonâs WebsiteDonât Miss Out on Next Weekâs Episode:
Subscribe now to catch Shannonâs interview with James I Bond, author of Brain Glue, where theyâll discuss how to create compelling names for your courses and businesses to boost sales.
Ready to reimagine how you teach? Hit play now and discover how to move beyond the learning styles myth to create a more engaging and effective online course!
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To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explore how to create genuine connections with your audience while staying true to your valuesâand how these principles can transform your online course business.
Drawing from her years in the nonprofit sector, Jan shares actionable strategies for avoiding the manipulative tactics of "bro marketing" and fostering trust through ethical sales practices. You'll also learn the key differences between ethical urgency and misleading scarcity, how to qualify leads to ensure your students are set up for success, and why building trust begins long beforeâand long afterâthe sale.
This conversation is packed with practical tips and empowering insights to help course creators navigate the often-confusing landscape of online marketing. If you're looking for strategies to grow your business authentically while delivering exceptional value to your students, this episode is a must-listen.
What Youâll Learn in This Episode:
What "bro marketing" really means and why itâs harmful.Practical ways to sell authentically and ethically.How to use urgency and scarcity without crossing ethical lines.Why trust-building begins after the saleâand how it can lead to long-term success.Key strategies for ensuring your marketing aligns with your values.Guest Spotlight:
Jan Ditchfield is an award-winning business strategist and ethical sales expert who has generated over $25 million in revenue in her career. She helps purpose-driven women turn their expertise into thriving, online businesses that generate consistent $10k monthsâwithout sacrificing their values or burning out. Jan left her 20+ year career as a professional fundraiser to build a multiple 6-figure business during the height of the pandemic, with a toddler under her desk. Sheâs also the straight-talking host of the Top 3% podcast No BS Business School, where she teaches women how to master ethical sales and marketing strategies that deliver real results.Links & Resources:
Connect with Jan: JanDitchfield.co or @janditchfield.co on IG and FBListen to Janâs podcast: No BS Business SchoolUnlock your six-figure potential with Jan's FREE $100,000 Online Business Checklist.Donât Miss This Episode If You Want To:
Learn how to market your online course with integrity.Build long-term relationships with your students and customers.Find joy in selling through alignment with your values.Rate & Review:
If you enjoyed this episode, weâd love to hear your thoughts! Leave a 5-star review on your favorite podcast platform, and share how this conversation inspired your approach to course creation.To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, weâre exploring the secrets to designing modules that hit the perfect balanceâstructured enough to guide your learners but flexible enough to meet their needs.
If youâve ever wondered how to decide what belongs in a module, how long it should take, or how to avoid overwhelming your audience, this episode is for you. Get ready for actionable tips, real-world examples, and the clarity you need to create modules that your learners will love.
What Youâll Learn in This Episode:
Why every module needs a clear purpose and how defining objectives can transform the learning experience.How to make time work for you and your audience by tailoring content to fit their schedules and priorities.Simple strategies for managing cognitive load to keep learners from feeling overwhelmed and help them retain what theyâve learned.Plus, hear real-world examples and practical steps to implement these strategies in your own course.
If youâve struggled with figuring out how much content to include in a module, or youâre worried about whether your course feels overwhelming to learners, this episode will give you the clarity and confidence to move forward. Whether youâre just starting out or refining a course youâve already created, these tips will help you design with intention and impact.
Want to Learn More About How to Create an Impactful Course That Gets Results:
Join the Course â The Your Best Course Experience will take you from idea to impact with easy to follow frameworks, strategies, and support.Work With Me 1:1 â Book a free discovery call to learn more about how I might support you in creating your first course, your next course, or making your existing course world-class.Next Episode Teaser: Ever hear of a course marketing strategy that feels icky? There's a reason for that. Next week, that amazing business strategist, Jan Ditchfield is going to talk to us about selling our courses ethically. I can't wait!
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidance to aspiring course creators.
This episode features Brenda Chilstrom, an award-winning pediatric occupational therapist and feeding specialist. Brenda shares her journey and challenges in creating her online course, the Eating With Ease Academy, aimed at helping parents navigate feeding and sensory challenges with their children.
Shannon provides valuable advice on structuring courses and maintaining engagement. Listen in for insights, tips, and inspiration on building impactful online courses.
Brenda Chilstrom, OTR/L is an award-winning pediatric occupational therapist and feeding specialist, passionate about helping families navigate the complexities of feeding challenges. Through her innovative program, The Eating with EASE Academy, she empowers parents to create safe, joyful, and connected mealtime experiences for children facing feeding and sensory challenges. With a focus on sensory regulation, internal motivation, and nurturing curiosity, Brenda offers practical, evidence-based strategies tailored to each unique family, transforming rigidity and power struggles into joyful food exploration. Her mission is to shift the mindset around feeding, providing compassionate support and actionable tools to foster harmony and connection at the table.
See Brenda's FREE Unlock Eating Guide.
IG and FB @thatmakessenseot
Private FB Group: Picky Eating Solutions with That Makes Sense OT
www.thatmakessenseot.com
If you are interested in being coached by Shannon on an episode of the show, please apply here.To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] -
To ask a question or give feedback on the episode, send me a text!
Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand outâwithout overwhelming your students or distracting from your main content.
What You'll Learn:
The difference between core content and bonus material, and why it matters.The three types of bonus content that can enhance your course.How to include guest speakers effectively to add value and credibility.Strategies to balance additional content so it enriches rather than distracts.If you're a course creator looking to add that special touch to your online course, this episode is packed with insights on how to do it right. Learn how to offer bonuses and bring in guest experts in a way that truly benefits your students and sets your course apart.
Don't miss out on my free guide: "7 Things All Course MUST Have to Max Student Referrals." It's both a guide and a handy checklist to help you craft a high-quality course. Download it at shannonlboyer.com/must-haves
Next Episode:
Join us next week for a brand-new segment featuring a live coaching session with an award-winning pediatric occupational therapist. We'll explore how she can transition her successful in-person practice to the online world. It's going to be an insightful conversation you won't want to miss!
Enjoyed this episode? Be sure to subscribe and leave a review! Your feedback helps us create content that you love.
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected] - Laat meer zien
