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    In this episode of the Automotive Leaders Podcast, Jan Griffiths interviews Craig Keeys to talk about his leadership style, impressive career journey, and how he’s leading INFINITI through industry changes as their Group Vice President for the Americas.

    Starting in 1998 as a warehouse operator at Nissan, Craig’s early days were far from the glamorous start many imagine. Juggling afternoon shifts at Nissan’s parts distribution center while attending Rutgers University, he learned the true meaning of hard work. After graduation, Craig transitioned from a blue-collar role into sales and marketing, which sparked his passion for the industry and fueled his desire to explore its dynamic nature.

    Craig’s early mentor, Mark Grimm, played a pivotal role in shaping his career. Mark’s belief in Craig’s potential gave him the confidence to overcome self-doubt and pursue opportunities. Today, Craig is committed to empowering others, championing diversity, and driving change in the automotive industry—evident in his recognition as the 2023 Automotive News Champion of Diversity.

    He also dives into the industry’s shift toward electrification, sharing how INFINITI balances innovation with stability while maintaining an exceptional customer experience. He stresses the importance of maintaining stability for his team during such rapid change.

    In a personal twist, Craig shares how his family is the driving force behind everything he does and even gives a glimpse into his morning routine and passions outside of work. He also points out that younger generations prioritize a balanced, stress-free life over pursuing paychecks. Craig believes that if leaders don't adjust their mindset to this change, they will struggle to attract the next wave of talent.

    Tune in to hear insights into Craig’s journey to the top, the importance of authentic leadership, and how leaders can transform their organizations by embracing change and empowering others. If you want to make a real impact in the automotive world, this conversation is for you.

    Themes discussed in this episode:

    The importance of staying true to one's values and being genuine in leadership rolesHow Craig’s early experiences and the mentorship he received shaped his approach to leadershipThe challenge of maintaining a consistent leadership style amidst varying top-down philosophies and industry changesHow leadership styles have changed over time, particularly from command-and-control leadership to more genuine, empowering approaches that resonate todayInfiniti’s approach to innovating both its products and its people strategies to lead industry changeThe importance of giving people the freedom and support they need to reach their full potentialThe role of self-reflection, especially through the lens of family, in understanding and adapting to the needs of younger generations

    Featured guest: Craig Keeys

    What he does: As Group Vice President for INFINITI Americas, Craig Keeys oversees the brand's operations across the U.S., Canada, Mexico, Latin America, the Caribbean, and Israel. Since his appointment in April 2022, Craig has been focused on relaunching the INFINITI brand, placing a strong emphasis on strategic planning, marketing, and strengthening the retail network. He also prioritizes employee engagement, ensuring a motivated and high-performing team.

    With over...

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    In this solo episode, Jan Griffiths opens up about something we all need but often ignore—a break. Reflecting on a conversation with Hadi Awada, President of Axalta Mobility Coatings, Jan explores the guilt and pressure many leaders feel to stay "always on" and why it's vital to step back and recharge.

    Jan also shares exciting professional developments, including two new projects: an innovative solution for creating multilingual internal podcasts using a combination of AI and human expertise and the upcoming "AutoCulture 2.0: Leading with Gravitas" online course centered around the 21 Traits of Authentic Leadership.

    On a personal note, Jan shares her experience of moving her daughter into a high-rise in Detroit, reflecting on how much the city has evolved over the past 30 years. She openly admits her need for a break and encourages listeners to embrace rest without guilt, leaving them with a teaser for an inspiring upcoming episode.

    Stay true to yourself, take that much-needed break, and prepare for more authentic leadership insights on the next episode.

    Host: 

    Name: Jan Griffiths

    Title: President and Founder, Gravitas Detroit 

    About: Jan is the architect of cultural change in the automotive industry. As the President and founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she hosts the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. 

    Connect: LinkedIn

    Mentioned in this episode:

    Hadi Awada's Journey to Transforming Workplace CultureGravitas Detroit Podcast ServicesGravitas Detroit Leadership WorkshopWhat is AutoCulture 2.0?The 21 Traits of Authentic Leadership PDF

    Mentioned in this episode:

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    In this episode of the Automotive Leaders Podcast, Jan Griffiths welcomes Marques McCammon, the president of Karma Automotive, to share his leadership philosophy and journey. 

    A proud graduate of North Carolina A&T State University and holding engineering and management roles in Detroit, including Chrysler, before leading Karma Automotive, Marques’ story highlights breaking conventional molds. He emphasizes authentic leadership, being comfortable with oneself, and leading according to one's values. 

    Having dared to dream big despite skepticism, he embodies the persistence in challenging the status quo and driving innovation. His leadership lesson focuses on serving the team, listening, making oneself available and vulnerable, and supporting the team to reach their full potential, a sharp contrast to the command-and-control leadership model commonly experienced in Detroit's automotive industry.

    Themes discussed in this episode:

    Marques McCammon's approach to leading and transforming a company.How Karma Automotive is pushing boundaries in vehicle design and technology.Addressing the challenges faced by the company and how they are turning them into opportunities.Why evolving leadership styles are crucial for the future of the automotive industry.Strategies for developing leadership skills and approaches that will be effective in navigating the future of the automotive industry.The critical role of software in driving innovation across various aspects of the automotive industry.Marques McCammon’s vision for the future of Karma Automotive and the broader automotive industry.

    Featured guest: Marques McCammon

    What he does: Marques was named President of Karma Automotive, California’s first and only ultra-luxury automaker, in April 2023. His tasks at Karma Automotive are twofold, equally ambitious, and paramount: to reinvigorate the brand and to implement alternate paths to revenue. His career, which spanned nearly three decades before joining Karma Automotive, showcases his expansive expertise in general management, product development, manufacturing, brand leadership, marketing, and software-focused automotive innovations. His leadership and contributions to the automotive sector have been recognized by Detroit Business, which listed him among the top 40 Young Executives making an impact in Detroit.

    On Leadership: "For me, I think that as a leader, my job is to serve my team. And by that, what I mean is there's always a greater number of employees than there are leaders, and we often, as leaders or people in leadership roles, get preoccupied with our notion of the authority that we carry or the title that we carry, and we're supposed to drive the day. But the reality is the work gets done by the team. And our job is to connect with that team, help them to find their potential, and their overlap with the other team members so that the organization can see its fullest potential."

    Mentioned in this episode:

    Interview with Kate Vitasek: Transforming UAW Strike Negotiations for a Win-Win Outcome
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    In the world of automotive innovation, it's not just about keeping up—it's about leading the charge. The Center for Automotive Research (CAR) is where those big ideas come to life, and at this year's CAR Management Briefing Seminars (MBS) in Traverse City, Michigan, the industry's top minds gathered to share their vision for the future. 

    This episode takes you inside CAR MBS 2024 like never before. We're not just talking about the event—we're diving into the conversations that are driving change, from the push toward electrification to the reshaping of how we view and acquire talent for the industry. 

    You'll hear the voices of leaders who are not only shaping mobility but also inspiring the next generation of automotive pioneers. Hear firsthand the strategies they're deploying, the trends they're watching, and the challenges they're overcoming. Whether you're driving leading in the automotive industry or simply passionate about its future, this episode is your access to the conversations that matter.

    

    Co-host: Carl Anthony

    What he does: Carl Anthony is the Managing Editor and Co-Founder of Automoblog and AutoVision News. He also hosts AutoVision News Radio and AutoSens Insights. Carl is a regular contributor on MotorMouth Radio on WHPC 90.3 FM and an active member of the Automotive Women's Alliance Foundation, supporting its mission to empower women in the automotive and mobility industries. He has collaborated with top automotive brands like Escort Radar, Cobra Electronics, Real Truck, and Meguiar's as a respected ambassador. Carl's previous roles include dealership and new vehicle launch trainer for Ford, Honda, Mercedes-Benz, and Volvo, as well as serving as a product specialist on Chevy's National Truck Team.

    

    Featured guests: 

    Name: Tara Andringa 

    Title: Executive Director of Partners for Automated Vehicle Education (PAVE)

    Discussed: [00:04:53] At CAR MBS 2024, Tara dives into the real-world impact of autonomous vehicles (AVs), stripping away the hype to reveal how the "last mile" could quietly revolutionize transportation. It’s not about flashy tech—it's about practical solutions that could redefine mobility if only the public can learn to trust and understand it.

    Name: Scott Tobin 

    Title: CEO of Envorso

    Discussed: [00:06:53] Scott talks about bridging the gap between legacy automotive engineering and cutting-edge software technology. He explains how Envorso combines the best of both worlds, overcoming the silos in traditional auto design to create Software Defined Vehicles (SDVs). With hundreds of modules and millions of lines of code, these vehicles redefine customer experience through updatable software, efficient electrical architecture, and data-driven insights.

    Name: Collin Shaw

    Title: President, MEMA

    Discussed:...

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    In this episode of the Automotive Leaders Podcast, host Jan Griffiths interviews Jon Husby, president and CEO of ADAC Automotive, about the critical elements of leadership and culture in the automotive industry.

    Jon grew up as a shy child who was always worried about what other people thought. However, after taking on a leadership role, he discovered that he enjoys leading and getting things done.

    "I am imperfect. I'm learning as a leader," says Jon. Despite spending 30 years in the industry, Jon still believes every day is new for him. As a leader, Jon is unafraid to roll up his sleeves and get into the trenches to help his people. He embraces a transparent leadership style that empowers people to be better versions of themselves.

    Jon highlights a common issue where companies focus heavily on KPIs at the expense of culture. He says this unbalanced focus on metrics and people prevents companies from evolving their culture. At ADAC, they address this by putting concerted effort and commitment into the people aspect of the business.

    Jon shares a significant challenge ADAC faced—a cyber event that tested the company's strength. Despite the adversity, the incident showcased the power of strong leadership and teamwork. By understanding each other's strengths and placing the right people in the right roles, ADAC could respond swiftly and effectively, earning customer compliments for their quick recovery​.

    Transparency is a fundamental trait in Jon's leadership philosophy. By fostering an environment where employees feel comfortable asking questions and understanding the reasoning behind decisions, Jon believes transparency can significantly enhance trust and engagement within the company. ​

    Jon suggests that industry leaders should tackle their challenges with leadership and culture by being transparent and collaborative. He emphasizes the need for giving and receiving feedback to improve the industry. This is especially important during a time of major changes in the industry.

    Join Jon and host Jan Griffiths as they discuss his career journey, the importance of transparency and mindset in leadership, and how leaders can drive transformation within their organizations.

    Themes discussed in this episode:

    Understanding how Jon Husby is driving transformation with ADAC AutomotiveThe importance of transparent and collaborative relationships with Original Equipment Manufacturers (OEMs)Ensuring a focus on both organizational culture and key performance indicators for long-term successThe impact of understanding and effectively communicating with employees on leadership effectivenessCreating an environment where employees feel valued and comfortable asking questions.Strategies for leading a company through significant changes and challenges.Encouraging a mindset that seeks to address issues before they become significant problems

    Featured guest: Jon Husby

    What he does: Jon Husby is the President and CEO of ADAC Automotive, a leading vehicle access and diversified solutions company. Joining ADAC in August 2022, he was appointed to its board of directors in January 2024. Before ADAC, Jon was the President and CEO of SEG Automotive North America, where he managed mechanical and e-machine technology from 2018 to 2022. He also served as SVP of Global Sales during his tenure. Jon's...

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    In this episode of the Automotive Leaders Podcast, Jan Griffiths welcomes Hadi Awada, President of Axalta Mobility Coatings. Known for his exceptional leadership and dedication to fostering a positive work culture, Hadi dives into his unique approach to leading with people and culture at the forefront.

    Hadi starts with his journey; he recounts his decision to leave the draining environment of a demanding corporate job. He then joined a $20 million startup, only to return to the corporate world with a new perspective and mission to change corporate culture from within.

    Hadi explains his role in keeping his team cohesive and operating smoothly. By fostering trust and maintaining a no-politics policy, he ensures that his team remains focused on their collective goals and stays out of the weeds.

    They discuss what makes a high-performance team: psychological safety and positive conflict, setting the stage for a discussion on fostering a healthy and creative work environment. Hadi points out that creativity thrives in an environment where fun and positive competition are encouraged, leading to a motivated and innovative team.

    Respect is central to Hadi's leadership approach. He believes in being firm but fair without resorting to disrespect. Hadi explains that true accountability involves anticipation and initiative—rewarding those who foresee and prevent problems rather than assigning blame when things go wrong. When issues arise, he looks at the systems and processes, not individuals, to find solutions and improve.

    Hadi points to transparency as a key leadership trait. He says transparency doesn't mean breaching confidentiality but being genuine and open with your team. He believes that when leaders show their true selves, they encourage others to do the same, fostering a culture free of fear and politics.

    Going personal, they explore Hadi's interests, such as his favorite binge-worthy shows, passion for music, and morning routine, which keep him grounded and effective as a leader.

    Themes discussed in this episode:

    Why automotive leaders should prioritize culture and peopleThe positive impact of staying authentic in all aspects of lifeHow to foster a creative and collaborative environment for your companyThe importance of transparency in automotive leadershipThe impact of positive conflict and enjoyable competitionNurturing a culture of respect and promoting proactive accountabilityUnderstanding Hadi’s approach to transforming workplace culture

    Featured Guest: Hadi Awada

    What he does: Hadi Awada is the President of Global Mobility Coatings at Axalta. He leads Axalta’s Mobility Coatings business, supporting the evolving coatings needs of established and emerging automotive and commercial vehicle OEMs, fleet owners, and shared mobility providers. Hadi was previously President of Faurecia Clean Mobility – North America, where he also served as a member of Faurecia’s North American Board of Management and President of Faurecia Clean Mobility – Asia Pacific, serving on multiple boards with JV partners. He began his career after earning his BA from the University of Toledo, serving

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    In this special episode of the Automotive Leaders Podcast, host Jan Griffiths teams up with co-host Carl Anthony, Managing Director and co-founder of Automoblog and AutoVision News, for an in-depth conversation with Alan Amici, the President and CEO of the Center for Automotive Research (CAR).

    Since assuming the position at CAR almost two years ago, Alan says the organization has been very active and is making exciting developments to strengthen it further.

    "CAR's mission is to inform and advise with the goal of making the automotive industry more viable and sustainable," says Alan. He explains that CAR achieves this mission through a three-pronged approach: conducting research, hosting events, and fostering partnerships with private and public entities.

    Discussing the need for a cultural shift in the automotive industry to match its technological advancements, Alan points out the strategies employed by General Motors and Ford to attract new talent. He also underscores the industry's need for more diversity, particularly women in leadership roles, to improve decision-making and better cater to market demands.

    Alan emphasizes how the traditional model of making car changes after assembly is changing with over-the-air updates; this allows for continuous improvement and risk-taking in development. He also talks about the increasing global competition, especially from China, and emphasizes the need to focus on speed and adaptability to remain competitive.

    The episode concludes with a look at the upcoming Management Briefing Seminar (MBS) conference in Traverse City, Michigan. Be sure to listen to the very end when Alan shares the names of their visionary guests and the new content they prepared for CAR's main event!

    Themes discussed in this episode:

    Why we need to adapt culturally to support innovations such as software-defined vehicles and the development of electric vehiclesUnderstanding CAR’s role in the global automotive industryThe need to increase the representation of women in engineering and leadership roles to achieve workforce diversityUnderstanding the importance of speed and adaptability in maintaining competitiveness amidst increasing global competitionHow automakers are increasingly bringing software development capabilities in-house and the challenges they face in developing these competenciesThe challenges and the requirements for transitioning from internal combustion engines to electric vehiclesWhat you can anticipate from the upcoming CAR-MBS and why you should attend

    Co-host: Carl Anthony

    What he does: Carl Anthony is the Managing Editor and Co-Founder of Automoblog and AutoVision News. He also hosts AutoVision News Radio and AutoSens Insights. Carl is a regular contributor on MotorMouth Radio on WHPC 90.3 FM and an active member of the Automotive Women's Alliance Foundation, supporting its mission to empower women in the automotive and mobility industries. He has collaborated with top automotive brands like Escort Radar, Cobra Electronics, Real Truck, and Meguiar's as a respected ambassador. Carl's previous roles include dealership and new vehicle launch...

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    In this episode of the Automotive Leaders Podcast, host Jan Griffiths interviews Cory Hohs, the CEO and co-founder of HAAS Alert. Cory takes us through the fascinating journey of HAAS Alert, a company dedicated to revolutionizing roadway safety through connected vehicle technology and V2X (vehicle-to-everything) communication.

    Cory shares his leadership philosophy, emphasizing the importance of trust and rallying his team around a shared mission. At HAAS Alert, that mission is clear and compelling: ensuring everyone gets home safely. He recounts the personal incident that inspired HAAS Alert—a near-collision with an ambulance—and the realization that vehicle-to-vehicle communication technology was overdue.

    Cory underscores the significance of being mission-driven throughout the discussion. He said that HAAS Alert is not just a tech company but a safety company first. This focus on safety over technology for its own sake has been crucial in motivating his team and the broader market.

    Cory highlights HAAS Alert's successful partnership with Stellantis. He praises Stellantis for its innovative mindset and willingness to adapt HAAS Alert's technology quickly, bypassing the usual bureaucratic obstacles that can slow down such integrations. This partnership exemplifies how forward-thinking OEMs can successfully work with startups to enhance vehicle safety.

    The episode shows how different tech startups and traditional automotive companies are. suggesting that legacy companies can learn much from startups' agile, mission-focused approach. Cory's insights offer a refreshing perspective on leadership and innovation in the auto industry, making this episode a must-listen for anyone interested in the future of automotive technology and safety.

    Themes discussed in this episode:

    Leadership style of a tech startup CEO and co-founderCory’s views on building trust and focusing on a mission rather than just selling techHAAS Alert’s passion for saving lives through innovative tech solutionsRevolutionizing roadway safety through connected vehicle technologyHow a personal near-miss with an ambulance inspired Cory to create HAAS AlertEffective strategies for tech startups to collaborate with major automotive manufacturersThe story of a seamless integration with Stellantis showcases what’s possible when an OEM embraces innovation

    Featured Guest: Cory James Hohs

    What he does: Cory is the CEO and co-founder of HAAS Alert, a company dedicated to saving lives through connected vehicle safety and smart infrastructure solutions. He focuses on collision prevention technology for first responders and government fleets, ensuring safer roads with real-time alerts integrated into automotive systems. Cory's background includes over a decade in engineering and product management, with significant contributions to connected and autonomous vehicles. His leadership has positioned HAAS Alert as a key player in enhancing roadway safety, delivering nearly one billion alerts across over 240 cities and private fleets, including police, fire, EMS, and more.

    On leadership: “To be a leader within an organization, especially at a startup where you're asking people to do more, you're asking people to strive further, asking them to do things...

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    In this episode of the Automotive Leaders Podcast, host Jan Griffiths dives into the changing dynamics between traditional automotive companies and tech startups, featuring guest Ted Serbinski, a pioneering figure in Detroit's startup ecosystem.

    Ted opens up about his journey, shaped by a military upbringing and a rebellious spirit. He recounts his move to Detroit in 2011, where he played a crucial role in establishing Detroit Techstars and building a collaborative environment among automotive giants and tech startups.

    Offering advice to tier-one suppliers struggling to engage with startups, Ted highlights the importance of patience and a long-term vision. He notes that innovation takes time, and results aren't immediate. He advises against the tendency to reorganize frequently, which can disrupt the growth of innovative ideas.

    When asked about the most vital trait for automotive industry leaders, Ted emphasizes trustworthiness. He believes building authentic relationships is crucial for long-term collaboration and success in the startup world.

    Ted introduces his current venture, HAAS Alert, a startup in the connected vehicle space. The company, founded in 2015, aims to enhance road safety by sending digital alerts from emergency vehicles to nearby drivers. Ted shares the story of HAAS Alert's inception and its journey to becoming a production-ready solution in the automotive industry.

    Reflecting on the visionary approach of leaders like Dan Gilbert, who believed in Detroit's potential even during its downturn, Ted emphasizes the importance of believing in and trusting the innovation process rather than relying solely on measurable metrics.

    Ted's passion for innovation and deep understanding of the startup and automotive world make his insights important for anyone looking to thrive at this intersection.

    Themes discussed in this episode:

    Bridging the gap between startup culture and traditional automotive practicesFostering trust and long-term vision for successful collaborations between startups and established companiesStrategies for tier-one suppliers to connect with startupsThe evolution and growth of Detroit's tech scene, particularly through initiatives like Techstars and the impact of community and collaboration in driving progressThe pivotal role of trust in successful leadership and partnershipsNavigating the differences and intersections between corporate and startup environmentsIntegrating innovative startup technology within traditional automotive frameworksEmbracing continuous learning and a growth mindset to tackle the challenges of the startup ecosystem and innovation.

    Featured: Ted Serbinski 

    What he does: Ted Serbinski is a tech entrepreneur and venture capitalist dedicated to investing in founders who are shaping the future of transportation. Currently, he serves as the Chief of Staff & Detroit General Manager of HAAS Alert, a company focused on advancing automotive safety through real-time alerts. After relocating from San Francisco to Detroit in 2011, Ted played a crucial role in catalyzing the Detroit startup scene. His work has significantly influenced Detroit's tech scene, earning him multiple recognitions for his contributions to economic growth and innovation.

    On leadership: “As a leader, I think of...

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    In this episode of the Automotive Leaders Podcast, host Jan Griffiths dives into the findings of the 24th Annual North American Automotive OEM and Supplier Working Relations Index (WRI) with guests Dave Andrea of Plante Moran, who led the study, and Sig Huber, Chief Commercial Officer for ELM Analytics.

    Dave starts by giving a macro-level overview of the industry's recent challenges, from electrification and new market competitors to supply chain disruptions and cost inflation. Despite these hurdles, Toyota, Nissan, Honda, and General Motors have emerged as top performers in the WRI. Toyota, in particular, saw another significant 30-point increase, reflecting their strong culture of continuous improvement and respect for people, known as The Toyota Way.

    They discuss General Motors, which has shown steady improvement despite leadership changes. Dave credits the company’s progress to the consistent focus on supplier relations by successive Vice Presidents of Purchasing. Sig emphasizes that GM's efforts under leaders like Steve Kiefer have embedded supplier relationship management deeply into the company’s culture.

    Jan and Dave then address the decline in Ford’s ratings, attributing it to organizational challenges and a more command-and-control purchasing style. Sig warns that Ford’s recent UAW negotiations and slower-than-expected EV adoption rates add to their struggles.

    On a brighter note, Stellantis shows signs of improvement under Marlo Vitous’s leadership despite a rocky past with supplier relations. However, Jan questions how much Stellantis's top executives value the WRI.

    In their closing comments, Dave and Sig reflect on the industry's future and the need for change. Dave emphasizes adapting business practices to navigate uncertain technology trends and regulatory issues. Sig highlights the industry's resilience, stressing that collaboration and trust with suppliers are crucial for overcoming challenges.

    Themes discussed in this episode:

    Understanding the significance of the Automotive OEM-Supplier Working Relations Index (WRI) Study as a tool for assessing industry performance and supplier relationsAddressing electrification, supply chain disruptions, and cost inflation and their impact on OEM-supplier relationshipAnalyzing the cultural and organizational elements that contribute to Toyota's enduring success, including continuous improvement, respect for people, and long-term relationship-buildingThe influence of leadership changes, such as Vice Presidents of Purchasing, on supplier relations and organizational performanceFord's decline in WRI scores and the organizational issues contributing to challenges in supplier relations and performanceThe role of effective communication in fostering strong relationships between OEMs and suppliers.The importance of trust and collaboration between OEMs and suppliers in navigating future challenges.

    Featured guest: Dave Andrea

    What he does: Dave Andrea leads the

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    In this episode, Jan Griffiths announces she is taking a well-deserved break to head back to her homeland, Wales. She reflects on this year, filled with unexpected achievements like becoming an author and launching AutoCulture 2.0. Amidst the highs of success, Jan opens up about the inevitable crash that followed, shedding light on the less glamorous side of achievement.

    Despite the challenges, the overwhelming support for her book on social media and its rapid rise to the top of Amazon's charts in the leadership category left Jan grateful for the dialogue it sparked on culture change in the automotive industry.

    With the audiobook and Kindle versions released and the paperback version still available, Jan eagerly invites feedback from listeners, encouraging them to engage in conversations with their teams about the book's insights. She shares her email, [email protected], welcoming thoughts and questions.

    For now, Jan invites listeners to tune in to another podcast she co-hosts and produces, Auto Supply Chain Prophets, where recent guest Shiv Taylor, VP of Enterprise Technology at Volta Trucks, shares valuable insights on the company's revival after facing bankruptcy.

    Themes discussed in this episode:

    The importance of taking breaks to recharge and reflect on both personal and professional aspects of lifeEmbracing both the highs and lows of achievementFostering dialogue and community engagement around topics like culture and leadershipThe value of learning from experiences, both positive and challenging, for personal and professional growth

    Your Host

    Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at [email protected]

    Mentioned in this episode:

    Listen to the AutoCulture 2.0 Book Launch speech.Grab a copy of AutoCulture 2.0: Leading with GravitasVolta Truck's Electrifying Comeback to EV Business

    Mentioned in this episode:

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    In this special episode, we'll take you through the electrifying launch event of the book AutoCulture 2.0: Leading with Gravitas, where Jan Griffiths, the visionary force behind Gravitas Detroit, takes center stage.

    Jan shares a heartfelt reflection on the significance of the book launch. Surrounded by industry veterans, friends, and supporters, she describes it as the best night of her life, where everything in her career and life converged. 

    Jan starts her speech by diving straight into the core issue: the automotive industry's transformation. She highlights the flurry of discussions around technological advancements but questions the neglect of culture in these conversations. Jan challenges the traditional leadership model and advocates for authentic leadership rooted in trust and inspiration, drawing from Stephen M. R. Covey's wisdom.

    Jan weaves in stories from influential figures like Sandy Stojkovski, Dr. Andy Palmer, Stefan Krause, and Jessica Robinson, illustrating the essence of authentic leadership. Through their experiences, Jan underscores the urgent need for a cultural revolution in the automotive industry.

    Jan reflects on Tesla and BYD's remarkable journeys from skepticism to success. She warns against the Blockbuster fate, urging a culture that nurtures innovation instead of stifling it with outdated practices.

    With unwavering determination, she calls on the audience to take action and become agents of change in an industry on the verge of a revolution.

    Themes discussed in this episode:

    Revolutionizing leadership and workplace culture in the automotive industryThe essence of authentic leadership and its significance in driving positive change Learning from visionary leaders in the automotive sectorThe importance of creating safe spaces where employees can freely express their ideas without fear of judgment or backlashConfronting the common challenges entrenched in traditional corporate culturesTransitioning from top-down management to a more people-centered approachCultivating an environment that nurtures innovationElevating the voices and contributions of every employee through inclusive communication and community-building efforts

    Your Host

    Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at [email protected]

    Mentioned in this episode:

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    Meet Martin Fischer, a member of the ZF Group Board of Management and the President of ZF Group Americas. In this episode of the Automotive Leaders Podcast, we'll discuss his views on automotive leadership and culture and how they play a vital role in his position at ZF Group. 

    Martin talks about his leadership style and explains why aligning personal and professional values is essential to creating a consistent leadership identity. Reflecting on his intercultural experiences, Martin advises integrating the strengths of traditional German-style leadership and people-focused leadership styles for organizational success.

    Martin gives a glimpse into ZF's culture transformation journey, including their "culture pioneers" program, which empowers employees to drive cultural improvements from the ground up. Martin describes "The ZF Way" as ZF's framework for running the company and identifies its core principles as part of its roadmap for success.

    Discussing the emergence of EV startups in the automotive industry, Martin says ZF sees this change as an opportunity for learning and collaboration, sharing the approach they took with these startups and its positive impact on innovation.

    Martin's role as chairman of MEMA OES Group takes center stage. His explanation of his motivation to give back to the industry speaks volumes about his commitment to collective progress beyond the confines of ZF.

    Jan asks Martin, "What is the biggest challenge you see in this transformation?" Martin points out that uncertainty is affecting the entire industry. Martin said investing in new tech like EVs comes with risks, and solutions are needed to avoid supply chain collapse during the transition period.

    Going personal, Jan wants to know what gets Martin out of bed in the morning. It turns out he's all about office life—meeting people, fixing problems, and getting that adrenaline rush from solving crises.

    Stay until the end of the episode to hear Martin's advice for automotive businesses dealing with the industry's changes.

    Themes discussed in this episode:

    Exploring a leadership style that is deeply rooted in values instilled by upbringingWhy we should create a safe space for innovation and growth within teamsImportance of collaboration in driving progress, both within ZF and across the automotive sectorHaving initiatives that empower employees to contribute to cultural improvement.Discussing the necessity of authenticity and the ability to connect with employees regardless of hierarchyUnderstanding ZF's methodologies and strategies for realizing its corporate visionExploring collaborative opportunities presented by emerging EV startups in the automotive industryHighlighting the importance of investing in education and innovation to drive industry electrificationThe importance of comprehending industry transformation and setting a clear vision for organizational direction

    Featured: Martin Fischer 

    What he does: With extensive management experience at Siemens VDO Automotive, Hella, and Borg Warner, Martin Fischer provides valuable expertise in his role as the President of ZF Group Americas and a member of ZF Group Board of...

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    In this episode of the Automotive Leaders Podcast, Jan Griffiths interviews Collin Shaw, the incoming President of MEMA Original Equipment Suppliers Group. They talk about leadership, transformation, and culture in the automotive industry.

    Collin shares his leadership philosophy: enjoying work, showing empathy, and building a solid team. He tells us how his early leadership role taught him the importance of guiding others toward success and how leadership isn't just about the leader but about empowering others to thrive.

    Collin identifies focus as the biggest challenge in the auto industry as we wrestle with electrification, software-defined vehicles, and supply chain disruptions. He stresses the need for leaders to provide a clear vision for the future and rally their teams around it to foster unity and direction.

    Discussing his new role in MEMA, Collin highlights the stability and strong leadership already in place. He emphasizes the need to understand current trends and member needs without " blowing things up." He aims to adapt and enhance existing foundations to serve members better and foster community engagement.

    Collin identifies vulnerability and empathy as crucial authentic leadership traits, especially in a multi-generational workforce. He underscores the importance of leaders admitting their limitations and fostering connections across diverse teams.

    On a personal note, Collin shares his passion for music and how it takes him off the stress of business life. Discussing the importance of mindset in setting the tone for the day, he stresses the importance of starting the day with meaningful connections and a sense of purpose, setting the stage for productivity and fulfillment in both personal and professional endeavors.

    Themes discussed in this episode:

    The ongoing transformation in the automotive industryLeadership philosophy that focuses on enjoying work, empathy towards employees, and team-buildingPersonal stories and experiences that shaped ideas of leadershipIdentifying focus as the primary challenge facing the automotive industry amidst various disruptions Building a community within organizations and associations like MEMA How Vulnerability and Accountability contribute to effective leadership The importance of starting the day with a positive mindset, fueled by meaningful interactions with family and a sense of purpose in work

    Featured: Collin Shaw 

    What he does: Incoming President of the MEMA Original Equipment Suppliers group. He initially joined MEMA as president of the Heavy Duty Manufacturers Association (HDMA) in early 2022. 

    On leadership: “The very first thing that I find to be important as a leader is: let's have fun, let's laugh. Now, second to that, I think it's important that you have empathy for those around you; you know, we all bring things to the table when it comes to leadership. We all have baggage, good or bad, and making sure that you're empathetic as a leader is vitally important to the success of your team.”

    Mentioned in this episode:

    Julie Fream to Depart MEMA, Collin Shaw Named as Her Successor, Effective April 1, 2024
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    In this episode, Jan Griffiths is joined by Cheryl Thompson, the CEO of CADIA (Center for Automotive Diversity, Inclusion & Advancement), to discuss "Driving Diversity: Unlocking the Power of Diverse Workforces for the Future of the Transportation Industry," a Diversity, Equity & Inclusion (DE&I) industry study that CADIA conducted in 2023.

    Cheryl highlights progress and areas that need improvement, citing statistics on women's representation in the transportation industry and the disparities in racial and ethnic representation, especially at senior executive levels.

    They explore the misconception of hiring "the best person for the job" as an excuse for the lack of diversity and the importance of providing equal opportunities for all candidates. Cheryl highlights the need for transparency in promoting diversity while discussing the challenges of collecting demographic data. Additionally, she underscores the importance of attracting early talent by dispelling outdated industry perceptions.

    Jan and Cheryl also discuss the importance of connecting with the workforce to create a sense of belonging and inclusivity. They highlight the importance of retention strategies, including stay interviews, especially in a multi-generational workforce. They discuss innovative approaches like reverse mentorship and shadow boards to bridge the generational gap and leverage diverse perspectives for organizational growth and success.

    Lastly, they talk about the key findings and best practices of CADIA’s 2023 Industry Study. Cheryl emphasizes the significance of collecting data, incorporating DEI into core business goals, and mentoring and sponsorship initiatives for career advancement.

    Jan stresses the significance of investing time and effort in promoting diversity and inclusion, as emphasized in the study. She encourages listeners to explore the study for the lessons leaders can learn.

    Themes discussed in this episode:

    The significance of diversity, equity, and inclusion (DE&I) in the automotive industry The need for cultural transformation in the auto industryThe importance of cultural, racial, and generational diversityChallenges in achieving representation for women and minorities, particularly in leadership rolesImportance of providing equal opportunities for all candidatesThe urgency of dispelling industry stereotypes to attract diverse talentChallenges in collecting accurate demographic dataDebunking the notion of hiring based solely on meritIntegrating DEI into core business goals and practices

    Featured: Cheryl Thompson 

    What she does: In her role as the founder and CEO of the Center for Automotive Diversity, Inclusion & Advancement (CADIA), Cheryl Thompson champions diversity, equity, and inclusion within the automotive industry. With over 30 years of experience in various leadership roles at Ford Motor Company and American Axle, Cheryl brings expertise in manufacturing, operations, and global leadership to her work. 

    On leadership: “DE&I is all about good leadership, taking care of our people, making sure they have what they need to contribute to their highest potential and to really thrive at work.”

    Mentioned in this episode:

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    Jan Griffiths is thrilled to share the news about her upcoming book, "AutoCulture 2.0," which is set to be published on March 7th, 2024. 

    In this episode, Jan talks about the book's inspiration and commitment to transforming the leadership model and culture in the auto industry.

    Jan dives into the book's contents, which include her personal story, industry experiences, and vision for authentic leadership. The book also features podcast interviews with visionary leaders in the auto industry, each providing a unique perspective on leadership and drawing from diverse backgrounds and experiences within the automotive sector.

    Jan reveals three crucial leadership lessons she learned during the book's writing process. These include playing to one's strengths, prioritizing brevity and clarity, and embracing progress over perfection. 

    With the release of "AutoCulture 2.0" just around the corner, Jan encourages listeners to get the book and embrace authentic leadership.

    Themes discussed in this episode:

    Transforming leadership and culture in the auto industryThe essence of authentic leadership and its significance in driving positive change Learning from visionary leaders in the automotive sectorGetting vital leadership lessons from a personal journeyRecognizing and embracing your strengthsBrevity and clarityEmbracing progress over perfection

    Your Host

    Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of The Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries, and is the author of AutoCulture 2.0. With her extensive experience and commitment to fostering positive change, Jan Griffiths is at the forefront of revolutionizing the automotive landscape.

    Email: [email protected]

    Mentioned in this episode:

    Meet Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire Meet Dr. Andy Palmer, former COO of Nissan and CEO of Aston MartinMeet Stefan Krause, A driving force in the world of EVs
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    Meet Larry Burns, a leading voice in the world of mobility. From serving as Corporate VP of R&D for General Motors to consulting for tech companies like Waymo, Larry bridges the gap between legacy OEM and tech-startup worlds. 

    During this episode of the Automotive Leaders podcast, Larry addresses critical questions about the EV startup DNA, what enables its success, and the challenges traditional automotive culture poses. He revealed why traditional OEMs struggled with EV innovation and discussed how leadership played into the success of tech companies like BYD and Tesla in the EV market. He highlights the need for empowerment and a culture that embraces failure as a learning opportunity.

    Discussing the kind of leadership the auto industry needs, Larry advocates for the "power of and," suggesting that effective leadership encompasses multiple traits rather than a single characteristic, emphasizing empathy, teamwork, and setting the proper examples in leadership behavior.

    Furthermore, Larry highlights the evolving nature of leadership in today's world, where personal and professional lives are intertwined. He stresses maintaining personal values while balancing work and family life.

    As the podcast wrapped up, Larry said that moving from ICE to BEV marks only the beginning. He stressed how technology is reshaping travel habits and urged leaders to adapt. Larry emphasized how crucial it is for companies to grasp these changes in mobility and encouraged them to grab onto the new tech opportunities coming their way.

    Themes discussed in this episode:

    The importance of authentic leadership traits in fostering innovative learning environments.Challenges in maintaining a healthy work-life balance, especially in demanding industries.The transition from Internal Combustion Engine (ICE) vehicles to Battery Electric Vehicles (BEVs)The success of EV startups and their unique approach to technology.The impact of traditional automotive culture on hindering innovation.The transformative potential of communication and information technology in shaping the future of mobility.Difference between traditional OEM and EV startups

    Featured: Larry Burns 

    What he does: Larry is a prominent advisor in mobility, logistics, manufacturing, energy, and innovation. With a distinguished background as General Motors’ Corporate Vice President of Research & Development and Planning, Larry now consults for various organizations, including Kitson & Partners, Niron Magnetics, and Securing America’s Future Energy (SAFE). His expertise lies in autonomous electric vehicles and their transformative impact on transportation services, a topic he explores in his book “Autonomy: The Quest to Build the Driverless Car―And How It Will Reshape Our World.”

    On leadership: “There’s not one magic pill a person can take to be a great leader. You must be very sensitive to the people you’re leading. If you don’t set the right examples in your behavior, whether it’s integrity or treating people with dignity and respect, if you overreact to someone who had a...

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    In this podcast episode, Jan Griffiths tackles a crucial question: Are Chinese OEMs ready to take over the global automotive stage, possibly replacing legacy automakers? 

    In the quest for answers, Jan sits down with Tu Le, Founder of Sino Auto Insights. He brings his experience as a seasoned tech and auto professional with a rich background spanning Ford, General Motors, and Apple.

    The conversation started with the current state of the automotive market in China — China's electric vehicle boom and the rise of Chinese automakers globally, with BYD surpassing a legacy OEM in sales. The talk then extends to the worldwide impact of China's EV exports and BYD's strategies for the US and Europe, with Tu identifying key factors contributing to the success of Chinese OEMs— visionary leadership, vertical integration, and a focus on innovation and scale. He also revealed the challenges for legacy automakers facing the evolving auto scene, emphasizing the necessity of cultural change for digital transformation.

    Talking about traits leaders need in major OEMs, Tu advocates for decisiveness, a willingness to hire more competent individuals, and having a global perspective. He urges leaders to be visionaries who consider the evolving needs of consumers worldwide. The conversation concludes with Tu advising leaders to right-size their businesses, reduce dependency on legacy OEMs, and invest heavily in talent and future opportunities, especially in software-driven aspects. The advice also extends to exploring global markets, understanding regional driving trends, and considering the growing EV revolution.

    Themes discussed in this episode:

    Auto industry dynamics and global market perspectivesChinese dominance in the worldwide marketCultural transformation in the auto industryAutomotive transformation, OEM challenges, and disruptionsICE (Internal combustion engine) to BEV (Battery electric vehicle) The role of software in the automotive futureDiversification for Tier One SuppliersThe importance of customer experience and being customer-focused

    Featured: Tu Le 

    What he does: Tu Le, Founder and Managing Director of Sino Auto Insights, is a driven entrepreneur dedicated to transforming transportation. He's led the firm to impressive growth, specializing in mobility and transportation consultancy. Tu is a recognized expert, often featured in major media, and co-organizer of the MOBILIT/E Conference, a key event in the global mobility space. His goal is to simplify and enhance how people and goods move, emphasizing innovation and accessibility. 

    On leadership: “Leadership traits [OEMs for the future] I think that they are decisive. They also hire people on their teams that are smarter than they are. So, they don't have that typical ego of a CEO. I think it's important to be very confident and decisive because the automotive sector is not going to be a high-tech space.  It'll become this individually distinct new sector that has elements of manufacturing and elements of customer engagement service. You have to have a really diverse understanding of how the world works.”

    Mentioned in this episode:

    NEV (
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    Embark on an automotive innovation journey with Ashok Sivanand, Founder and CEO of Integral, as we explore how he actively shapes the future of product design, technology, and leadership in the automotive industry.

    In this episode, Ashok shares his insights on:

    👉What's happening in the world of automotive technology and product design

    👉Bridging the gap between Lean manufacturing principles and the field of software and technology

    👉The challenges faced by OEMs in adopting cross-functional design processes and understanding how silos impact innovation

    👉The shortcomings of traditional customer surveys

    👉Power of in-depth interviews and qualitative data for effective problem-solving

    👉Essential leadership qualities for fostering innovation in automotive companies

    👉Why leaders should foster an environment that encourages experimentation and learning

    👉The transition to a more innovative mindset within traditional organizations

    Join us to explore the challenges, rewards, and transformative approaches shaping the future of the automotive industry. Whether you’re an industry professional or simply love innovation, this episode is a must-listen. 

    Themes discussed in this episode:

    Understanding Customer Pain PointsChallenges in Traditional ApproachesInnovating Automotive CultureDesigning Products in the IndustryMaking Bets for InnovationTransitioning to an Innovative MindsetIntegral Way of Problem-SolvingEssential qualities for fostering innovation in companiesManaging Transitions in Companies

    Featured: Ashok Sivanand

    What he does: Ashok is the driving force behind Integral, a digital transformation firm. As the CEO, Ashok is on a mission to make mobility a universal right. His passion lies in collaborating to build delightful products and high-performing teams, fostering a tech community that's not just inclusive but diverse. With leadership roles at Pivotal Labs and a track record in product development, he's now leading Integral to reshape how businesses integrate technology into their core.

    On leadership: “I think that a combination of vulnerability and resilience is something that is hard to find. It's hard to find within oneself, let alone within an organization”

    Mentioned in this episode:

    IoT Company, ShoplogixToyota Production System & The Theory of ConstraintsFord LabsSteve Blank’s Investment Readiness ChecklistThe Four...
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    As we step into 2024 with a fresh episode of the Automotive Leaders Podcast, Jan Griffiths sets the tone by highlighting the power of a restart. Drawing on the significance of the new year, Jan emphasizes the opportunity for a clean slate and renewed energy. Building on this, Jan delves into the philosophy of "The Gap and the Gain," urging listeners to shift their focus from unmet goals to acknowledging achievements and progress. This mindset, she emphasizes, is the key to success as we embark on a new year.

    The episode unfolds with a broad overview of Jan's experiences in 2023, featuring milestones like her five-year journey at Gravitas Detroit, hitting the 100th episode milestone for the podcast, and engaging in thought-provoking discussions with automotive industry leaders. Throughout the recap, the episode subtly includes the ups and downs, highlighting Jan's role in dealing with challenges like the UAW strike and emphasizing her dedication to tackling crucial industry issues.

    Looking ahead to 2024, Jan shares exciting plans, the upcoming release of her book, 'Roadmap to rEVolution,' and a commitment to 'swift execution,' where getting things done is the focus, but not at the expense of quality. The episode concludes with Jan expressing gratitude to loyal supporters, urging them to spread the word and invite others to join the movement towards authentic leadership and cultural transformation in the auto industry.

    Themes discussed in this episode:

    The transformative potential of a fresh startMeasuring success through progress2023 Recap - milestones and highlightsProspects for the year 2024Automotive transformation, OEM challenges, and disruptionsThe importance of quality and ease in driving successful outcomesCultural transformation in the auto industryFostering a new mindset for success in 2024

    Featured: Jan Griffiths 

    What she does: Jan is the founder and CEO of Gravitas Detroit, an organization dedicated to cultivating authentic leadership in the automotive industry by providing courses, workshops, speaking events, and more. She is also the host of The Automotive Leaders Podcast.

    Mentioned in this episode:

    The Fresh Start Effect: Temporal Landmarks Motivate Aspirational BehaviorThe Gap and The Gain by Dan Sullivan and Dr. Benjamin HardyWayne State University’s Global Supply Chain Management Advisory BoardTor Hough, CEO  of ELM AnalyticsGlobalWelsh USA HubThe Automotive Leaders Podcast’s