Afleveringen
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In this week's episode of The Best Guest we welcome Worditude's Laura Robinson.
We talk about:
Course creationWhat it means to have a comfy businessThe importance of staying true to what you want from your business
About Laura RobinsonLaura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. Sheâs taught thousands of people around the world, through the copywriting training she created for international business organizations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.
Key TakeawaysDeadlines can be useful as a tool to enhance your productivity.Use writing as a way to clarify your thoughts and express yourself effectively, especially if public speaking is intimidating.It can help to overcome the fear of public speaking by starting with smaller, familiar platforms. Gradually build your confidence through consistent practice and exposure, such as guest appearances on podcasts or webinars.Personalized guidance can accelerate your growth and provide specific feedback for improvement.Use tools like Notion to manage your ideas and prioritize content that delivers substantial value.Valuable and actionable content is likely to resonate more with your audience than overly polished but less useful material.
Mentioned in This EpisodeThe Worditude Newsletter
Connect with Laura RobinsonWebsite
Facebook
Instagram
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome actor and performance storyteller, Stacia Keogh.
We talk about:
Why storytelling is so importantThe three most important stories for business owners to shareIf you're new to speaking, how to find your voice
About Stacia KeoghStacia began working with businesses writing corporate training videos that were as entertaining as they were informative. She is an actor and performance storyteller appearing on world stages, public venues and small screens everywhere.
As a resting actor in London Stacia learned the dark arts of advertising and how to use her story and acting skills to enliven pitches and presentations, notably J Walter Thompson, The Really Useful Group, Imagination and as an Education Officer at Kew Gardens.
She currently works with professional service providers helping them to step into their own story to share their wisdom on panels, podcasts, and signature talks, 1:1 or Group Training programs
She hosts the podcast âFinding My Voiceâ where she interviews people who are speaking their truth and giving voice to others.
If you play video games or listen to audiobooks chances are youâve heard her voice guiding you through adventures.
Key TakeawaysStorytelling is not just about reciting mission statements or listing features and benefits. Instead, it's about sharing genuine stories that have characters, specific events, and emotions attached to them. These stories help build trust and connection with customers and teams, allowing them to see themselves in the narrative and align with the company's values and purpose.Three Essential Stories for Business Owners: the origin story, the purpose story, and the value story. The origin story delves into how the company started and the founder's journey, providing a sense of connection and belonging for employees and customers. The purpose story articulates what the company stands for and its larger mission, uniting teams and attracting like-minded customers. Finally, the value story focuses on the transformation that the company brings to its customers' lives, going beyond product features to highlight the tangible benefits and outcomes.Tips for New Speakers: Rather than rushing through a speech or presentation, take a moment to breathe out, relax, and engage with the audience. By speaking to one person at a time, using facial expressions and hand gestures, and maintaining a steady pace, speakers can effectively convey their message and connect with their audience on a deeper level.
QuoteWhen you tell your story, you give people permission to tell theirs.Connect with Stacia KeoghLinkedIn
Instagram
Twitter/X
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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Zijn er afleveringen die ontbreken?
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In this week's episode of The Best Guest we welcome author of Twelve Doors Les Jones.
We talk about:
The 19,000 on call firefighters in the UKWeaving in different elements in your writingThe journey to publication
About Les JonesLes Jones got involved in firefighting in 1980 at 20 years old, and worked at a large chemical company. Due to its risk and hazards, the company had its own internal fire service. This continued into another chemical industrial role until 1996. He attended external training courses including attending the Fire Service College in Gloucestershire.
He became a member of the IFE (Institute of Fire Engineers) and sat their examination at Crewe Fire Station in 1994. He became assistant team leader of the eight-person crew on his shift and focused on training and fire drill events.
In 1996 he became a police officer and found himself torn between Policing and the Fire Service as he had opportunities with both organisations. He spent 20 years in both uniform and plain clothes duties.
About Twelve DoorsTwelve ordinary men and women, frontline protectors, bound by duty. Whenever the call comes, they drop everything and risk their lives to save others.
But beyond the raging infernos, a string of crimes emerges that threatens to engulf them all. As their fire station faces closure, Leah Walsh, their fearless leader, embarks on a solitary quest to uncover a web of corruption that threatens her life and shakes the foundations of everything she holds dear.
In a faded seaside town on the brink of chaos, her brave crew must also navigate a precarious path to ensure that justice prevails. Will they extinguish the flames of criminality before they are all consumed?
Mentioned in This EpisodeTwelve Doors
Bells The Fire Dog
Hummingbird Motion Pictures
Connect with Les JonesFacebook
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're talking about podcast guest forms. If you've pitched to be a guest on a podcast, you've likely been ask to complete a form. We look at:
Why it's important to complete the formWays to streamline the process to save time
Key TakeawaysCompleting podcast guest forms is necessary for maximising this strategy and building positive relationships with hosts.Allocate sufficient time for filling out forms, as the complexity can vary.Creating a digital media kit can streamline the process.Consolidating commonly requested information in a document with URLs for easy sharing and reference can save time.
Mentioned in This EpisodeGet More Podcast Bookings with a One Sheet That Wows
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/ or contact us here
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In this week's episode of The Best Guest we welcome positioning and messaging expert Janine Coombes.
We talk about:
Pricing high ticket servicesContent marketing and sellingHow to overcome a fear of visibility
About Janine CoombesJanine Coombes is an offer positioning and messaging expert who helps coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has an extensive background in business and marketing including working with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.
Key TakeawaysMany coaches and consultants tend to jump into marketing tactics like social media and funnels before defining their target audience and refining their offerings.Pricing high-ticket services requires finding the right balance. Janine's advice? Find a price that feels slightly uncomfortable but still aligns with the value you provide.One-to-one services offer simplicity and depth. They allow you to focus on helping clients without spreading yourself too thin.Crafting high-ticket service packages involves understanding your audience and tailoring your offerings to meet their specific needs.Being visible in your business can be daunting, but it's essential for success. Showing your face and sharing your voice is crucial for making an impact in a crowded market.Confidence in being visible takes time to develop. It's a gradual process of stepping out of your comfort zone and seeing the positive outcomes that result.
QuoteWho knows who you are already? Who's already in the market for what you're selling right now? Get in front of them first.Mentioned in This EpisodeDownload Janine's workbook, 6 Steps to Charging More with 100% Confidence, here
Access The Ultimate Guide to Creating and Selling Service Offers here
Connect with Janine CoombesLinkedIn
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're talking about if you can guest on podcasts using a pen name.
Key TakeawaysPen names can be utilised to protect identity, maintain anonymity, or address legal and safety concerns during podcast appearances.Throughout history, well-known authors like JK Rowling, Agatha Christie, Stephen King, and Mark Twain have used pen namesIt is indeed feasible to implement a podcast interview strategy while using a pen name. Make sure to clearly communicate the desired level of anonymity required to your marketing team and/or podcast booking agency.Practical considerations for authors using pen names in podcasts include the likelihood of hosts requesting a headshot and the increasing use of video elements. Authors are encouraged to choose podcasts aligning with their privacy preferences or discuss with hosts possible methods, such as using avatars or turning the camera off, to conceal identity during interviews.Despite potential privacy concerns, using a pen name is not a barrier to leveraging podcast interviews for various benefits. Authors can still grow their platform, increase website traffic, boost book sales, improve SEO, and build a personal brand through podcast appearances.
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome entrepreneur and speaker, Sabrina Victoria.
We talk about:
Sabrina's journey from abuse survivor to TEDx SpeakerHow to effectively manage your time as a business ownerThe personal development programs that transformed Sabrina's lifeFactors to consider before starting a new business venture
About Sabrina VictoriaSabrina Victoria is a seasoned entrepreneur and TEDx speaker with a background in door-to-door sales. She brings over two decades of experience of building and co-building multiple 6 and 7-figure businesses to Her Nation, a dynamic media platform showcasing business owners through engaging podcasts, virtual magazine features, and empowering events. Her charismatic leadership style centers on community building, education, and strategic networking as the core of success for women in business. She is the host of Her Talk Show and leads several networking, business workshops and masterminds per week to help female business owners thrive!
Key TakeawaysDon't be afraid to pivot. Be curiousAlways think of the long game when it comes to business opportunitiesPay attention to where your energy peaks and lulls so you can maximise this in your dayInvesting in personal development programs such as Landmark Forum and Tony Robbins were very important in helping Sabrina Victoria achieve the success she has. They help you to think about life differently, your story differently, your journey and your challengesTo achieve her dream of becoming a speaker, Sabrina Victoria set goals and took action. She showed up with intention and let people know what she did
QuoteThe universe, I believe, always gets what it needs. And if you're not ready to step up for what it needs, it moves to somebody else.Mentioned in This EpisodeHer Nation
Her Talk Show
Sabrina Victoria's TEDx Talk
Connect with Sabrina VictoriaYouTube
Facebook
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're looking at how you can enhance your personal brand as a guest on podcasts:
Key TakeawaysBrand Identity is so much more than fonts and logosPodcasts lend themselves well to story telling and this builds connectionPeople will connect with you for things you share about yourselfYou can show lots of different aspects about yourself when you're a podcast guestThrough appearing on podcasts you can demonstrate your expertisePodcast guesting is a great way to build your networkReview your online presence before pitching so that you make the best impression possible
Mentioned in This EpisodeEpisode 101 - The Power of Brand Identity with Jessica Wikingellis
The Golden Egg Academy
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome Podcast Host and Author, Tim Lewis.
We talk about:
Business Travel and Benefitting from Airline SchemesWhat Podcast Hosts Look for in GuestsThe Pros and Cons of Creating a Live Show vs a Recorded Show
About Tim LewisTim has been self-employed since 2014, first writing science fiction and fantasy books, then the book Social Media Networking in 2018. After that Tim was been more concentrated on social media training and helping people self-publish their books. Tim was the host of the Begin Self-Publishing Podcast between 2016-2019 and run the #indieAuthorChat Twitter chat for the Alliance of Independent Authors between 2019-2022.
Tim is the co-host of the Oh No! Not Another Live Show!, a general interest interview show and runs the Book Chat Live show on Amazon Live and YouTube where he talks to authors and book lovers about their favourite books.
He is also the creator of the Tim Lewis TCF YouTube channel where Tim talks about his efforts to visit every state in the US (currently at 49 states - one to go!) and general travel advice from a serial US traveller.
Key TakeawaysAirline Loyalty Program Tips: It's important to understand different airline schemes and the nuances in earning points and tier statuses. Tim's strategy involves taking specific flights and understanding the value of tier points, especially for business and first-class travellers.Podcasting and Guest Selection: Tim emphasizes the importance of tailored pitches and how lack of research into the show's context can impact guest selection.Challenges in Guest Coordination: Lewis emphasizes the effort required from potential guests when pitching for shows. Many fail to follow through with requirements, such as providing book lists for "Book Chat Live," causing difficulties in scheduling and creating episodes. His advice is for potential guests to understand the show's format and fulfil necessary tasks when pitching.Unscripted Podcasts: Podcasts come in diverse formats. Some shows follow structured scripts and predetermined questions, others prefer a more unscripted and spontaneous approach, allowing for more natural conversations.Podcasting Challenges: The time-consuming nature of editing, learning curves associated with audio/video editing, and the need for consistent quality and skills to maintain audience engagement.Podcasting Strategy and Audience Growth: Podcasting might not be the top-of-funnel solution to gain a massive audience immediately, but it's an intimate medium that, when used strategically, can contribute to audience growth and retention further down the funnel. Also, being a guest on podcasts is a beneficial strategy for networking and reaching new audiences.
Connect with Tim LewisWebsite
Instagram
Facebook
Threads
Twitter/X
LinkedIn
YouTube Channels
Oh No! Not Another Live Show!
Book Chat Live
Tim Lewis TCF
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome the founder & CEO of global marketing and branding firm Mavens & Moguls, Paige Arnof-Fenn.
We talk about:
The importance of establishing an online presenceEffective strategies for building your brandUtilising LinkedIn
About Paige Arnof-FennPaige Arnof-Fenn is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Key TakeawaysSignificance of Online Visibility: Being invisible online is a detrimental strategy. In today's digital age, people use online presence, particularly on platforms like LinkedIn, as a measure of credibility and trustworthiness.Everyone is a Brand: Regardless of status, everyone has become a brand in the digital space due to social media platforms. Consistency and authenticity are crucial in shaping and maintaining this personal brand.Strategic Approach to Online Presence: Rather than spreading yourself thin across multiple platforms, focus on one or two that align with your strengths and where your target audience engages the most.Authenticity and Professionalism in Online Engagement: Remain true to yourself while maintaining professionalism in your online presence. Inconsistencies across different platforms can lead to confusion and a lack of trust among your audience.The Power of Consistency: Reinforce one or two key messages consistently across all touchpoints to build a strong brand identity that resonates with your audience.Harvard Business School Case Study Experience: Harvard created two case studies on Paige's entrepreneurial journey, illustrating the shift from corporate to entrepreneurship, reflecting the growing interest in students wanting to start their own businesses.Advice for Aspiring Entrepreneurs: Conduct thorough market research to validate your business idea, focusing on the target audience's needs. Additionally, stay adaptable and consistently evaluate and update your marketing strategies to align with changing environments and audience preferences.
QuoteIf you don't exist online, you really don't exist anymoreConnect with Paige Arnof-FennWebsite
LinkedIn
Connect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com
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In this week's episode of The Best Guest we're talking about the different ways being a guest on podcasts can help you win podcasts and what you need to pay attention to to achieve this.
Key TakeawaysPodcast Guesting and Client Attraction: Being a guest on podcasts offers an opportunity to tap into an engaged audience and establish trust and credibility. Sharing expertise and stories on podcasts helps in positioning yourself as an authority in the field, attracting potential clients seeking solutions.Showcasing Expertise and Building Relationships: Podcast appearances allow showcasing expertise, providing tangible value to the audience, which solidifies the guest's position as an expert. Personal connections made during podcast appearances often lead to listeners feeling more inclined to work with the guest due to increased likability and connection beyond mere expertise.Lead Generation and Strategic Calls to Action: Podcast guesting is a powerful lead generation tool. Guests can leverage the opportunity to share a call to action, such as offering free resources, webinars, or consultations, engaging and nurturing listeners into potential clients.Networking and Collaborations: Being a podcast guest enables you to expand your network within the industry, building relationships with hosts and their audiences. These connections often lead to collaborations, partnerships, and referrals, opening doors to new client opportunities.Strategic Approach to Securing Guest Spots: Securing guest spots on podcasts requires thorough research, identifying relevant shows aligned with the guest's niche or target audience. Crafting personalized pitches that highlight unique value, understanding the audience's pain points, and providing solutions are crucial for landing sought-after guest spots. Additionally, maximizing impact by promoting podcast appearances across various platforms reinforces credibility and extends reach beyond the podcast audience.
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome Zack David aka Zack The Podcast Man to the Show.
We talk about:
The essential equipment you need to get started with podcastsWhat a sound check with Zack involvesThe key elements to a successful podcast
AboutWhen Zack David, The Podcast Man, bought his first guitar at 13 years old for $27, little did he know this would be the start of his audio editing career.
Zack played in a heavy metal band at high school, a folk trio in college and big Latin bands in Peru when he was in the Peace Corps. These experiences gave him a wide range of audio expertise.
Since 2016 Zack and his team have been producing and editing podcasts. And Zack is also our trusted audio consultant at the Victoria Bennion Podcast Booking Agency., so it gives me great pleasure to welcome him to the podcast today.
Key TakeawaysA podcast can be beneficial for entrepreneurs by driving leads to their services or products and creating brand awareness.Podcasting fosters a strong "know, like, and trust" factor among listeners, helping entrepreneurs connect with their audience on a more personal level.Networking through podcasts allows individuals to build meaningful connections and engage in knowledge sharing within their industry.Basic podcasting equipment includes a quality USB microphone, a desktop stand or scissor arm, and a pop filter to reduce unwanted sounds.Microphone technique, especially for dynamic microphones, involves maintaining a consistent distance of about a fist's length and speaking at a 45-degree angle to the microphone.Conducting sound checks is crucial for ensuring that both podcast hosts and guests sound good. Providing personalized advice during sound checks can help improve the overall quality of the podcast.Investing in high-quality audio equipment, such as USB or XLR microphones, and using headphones during recordings can significantly enhance the sound quality and prevent issues like echoes and feedback loops.Maintaining a reliable internet connection is essential for uninterrupted recording sessions. Using an ethernet cable can help minimize wireless interference and ensure a stable connection, particularly during long-distance recordings.Podcast success is not just about audio quality but also depends on having engaging content and a well-thought-out strategy to reach the right audience. Making time for growth and staying updated on industry trends and tools can contribute to the podcast's success.Building organic connections with listeners and utilizing paid marketing tools, such as overcast.fm and mowPod, can help increase a podcast's reach and attract the right audience. However, it's crucial to be cautious of potentially spammy marketing tactics that may harm the podcast's reputation.
QuoteWhat's even more important oftentimes in the audio quality is having amazing content and having strategy behind it to make sure that it's getting into the right ear balls.Mentioned in This EpisodemowPod
Overcast.fm
Connect with Zack DavidWebsite
Instagram
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome digital marketer Jessica Wikingellis to the show.
We talk about:
What we mean by brand and brand identityWhy your brand identity is so importantThe importance of tailoring your brand message to your target audience
About JessicaJessica Wikingellis has 10 years' of marketing experience. She helps small serviced based businesses attract and land their ideal clients through online marketing by helping them identify and refine their brand message, creating content frameworks and strategy so they can connect with their audience and show up with clarity and confidence.
Key TakeawaysBrand identity is more than just logos and colours: It encompasses messaging, tone of voice, and overall brand personality.Tailoring brand messages to the target audience is crucial: Understanding the audience's journey, desires, and pain points helps in making them feel seen, heard, and understood.Confusing brand messaging can hinder audience engagement: Simplifying and clarifying the brand message is vital for effective communication.Humanising the brand through vulnerability and authentic storytelling builds trust and connection with the audience.Focusing on one social media platform initially helps in avoiding dilution of efforts and confusion.Structured storytelling can deeply resonate with the audience and create lasting connections.Embracing vulnerability in personal branding can lead to genuine connections with the audience.Professional support in marketing can provide a customized approach tailored to specific brand needs, leading to improved marketing outcomes.
Quote"Humanising your brand is really about finding your own voice... It's something that can grow with time." - Jessica WikingellisConnect with Jessica WikingellisInstagram
Tiktok
LinkedIn
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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This week we're celebrating reaching our 100th episode where we're talking all about how to convince your boss to invest in a podcast interview strategy.
Key TakeawaysHighlight Positive Outcomes from Past Appearances: Use any previous podcast guest appearances by your boss as evidence of the positive outcomes and exposure gained from such opportunities.Emphasize the Multifaceted Benefits: Podcast interviews offer more than just wide audience reach; they can help establish thought leadership, increase brand visibility, attract new clients, and build connections with target audiences.Highlight Timeless Assets: Podcast interviews are timeless assets that continue to bring benefits long after their release, as they can be found by potential clients searching online.Fresh Content for Marketing: Podcast interviews provide fresh content that can be repurposed across marketing platforms, aiding SEO and generating backlinks.Explain Niche Audiences: Mention that podcast interviews allow you to connect with niche audiences, helping you build a genuine connection with your target audience.Define Clear Objectives: Clearly define measurable objectives for the podcast interview strategy that align with broader marketing and business goals.ROI Projection: Provide a projection of the return on investment (ROI) based on realistic expectations, focusing on metrics such as increased website traffic, lead generation, and conversion rates.Key Performance Indicators (KPIs): Outline the KPIs that will be used to measure the success of the podcast interview strategy and explain how they will be tracked and reported.Competitor Analysis: Conduct a competitor analysis to showcase how other companies in your industry are benefiting from podcast guesting, emphasizing engagement metrics, topics discussed, and brand promotion.Long-Term Strategy: Stress that podcast guesting is a long-term strategy that builds brand authority and credibility over time, leading to increased consulting work, speaking opportunities, website traffic, and more.These takeaways can serve as a foundation for your pitch to convince your boss to invest in a podcast interview strategy.
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome ClickUp expert Yvonne Heimann to the podcast
We talk about:
Mastering the Basics of ClickUpEstablishing Processes in Your BusinessThe Different Seasons of Running a Business
About Yvonne HeimannYvonne Heimann is the CEO & founder of AskYvi.com and the leading ClickUp evangelist, as well as a passionate Business Efficiency & Scalability Consultant, Mindset Coach, NLP Master Practitioner, & Speaker.
Using her knowledge of over 15 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success.
Yvonne is a force to be reckoned with. When her husband died, she was determined to not only resume her passion for building âbulletproof businessesâ but also to make sure that those who go through something similar can find the same solace and excitement in entrepreneurship that she did.
Her work is driven by a vision of a world where digital entrepreneurs not only make a living doing what they are passionate about but thrive and wear their passions as badges of honor.
Key TakeawaysYvonne's upcoming book, "The Basics of Mastering ClickUp," targets a diverse audience, including beginners, teams using ClickUp daily, and existing users seeking to strengthen their foundational knowledge. The book's objective is to help users streamline processes and workflows effectively without becoming overwhelmed by the tool's complexity.The Versatility of ClickUp: ClickUp is a versatile project management tool that allows for high levels of customization. Understanding your processes well is essential to making informed decisions when setting up ClickUp.Starting with Your "Moneymaker" Process: Yvonne recommends initiating your ClickUp setup by focusing on your most critical process, often referred to as the "moneymaker" process. Identify its key steps and gradually build and optimize it within ClickUp. This approach ensures efficiency and automation where possible.Balancing Work and Personal Life: Achieving a perfect work-life balance can be challenging. Instead, consider it as a series of seasons in your life and business. There will be times when work takes precedence and others when personal life and self-care are the priority.Being Mindful of Consumed Content: Being mindful of the content you consume, whether news or entertainment, is vital. Negative or dramatic content can significantly impact your mood and overall well-being. Be selective in your content choices.Consistency in Promises to Yourself: There's value in making and keeping promises to yourself. Start small and gradually increase commitments to avoid self-criticism. Consistency in self-commitments can lead to positive habits and self-improvement.Learning and Adapting: Yvonne's journey to write her book involved facing unexpected challenges and setbacks. Learning from these experiences and adapting to overcome obstacles is essential. Surrounding yourself with the right people and resources can make a significant difference.Customizing Your Morning Routine: When establishing a morning routine, tailor it to suit your preferences and energy levels. Allow flexibility in your routine to adapt to how you feel each day. The key is to prioritize "me time" during the first hours of the day and do what feels right for you, whether it's enjoying a leisurely coffee or hitting the ground running.Energy Level Awareness: Recognize that your energy levels fluctuate throughout the week. It's essential to listen to your body and not expect the same level of productivity every day. Understand when you may need more time for recovery and rest. Don't feel pressured to conform to a rigid schedule, such as the "5am club."Tracking Sleep Patterns and Habits: Embrace technology to gain insights -
In this week's episode of The Best Guest we welcome author and entrepreneur DaVon and Greene to the podcast.
We talk about:
The mindset and habits essential for successOvercoming rejection as a writerBalancing writing with running a business
About DaVon and GreeneDaVon and Greene (the pen name of Jonathan Greene) always knew writing was in his blood. He grew up as the son of author and composer BB Johnson AKA Joseph Greene who wrote Together Brothers and Across the Alley from the Alamo. Drawn towards cartels, crime, and drugs DaVon and Greene completed his first serious undertaking in his early teens. After an underwhelming critique from his fatherâs friend, Saul David (Director of Loganâs Run and Fantastic Voyage) DaVon and Greene put down the pen and entered the world that he wrote about in an endless cycle that there was no escape from, ultimately leading to incarceration.
Key TakeawaysPersistence in Writing: It's important to be persistent in your writing journey. Even after facing discouragement, it's crucial to keep writing every day and not give up on the craft.Overcoming Rejection: When faced with rejection, taking a break from writing may happen, but it's vital to eventually overcome setbacks and start writing again, focusing on writing for yourself before writing for others.Daily Writing Habits: Developing the habit of writing every day is essential. Aim to complete at least one page a day. Consistent daily writing helps you stay engaged with your work and overcome writer's block.Writing Process: Writing more than you need and then refining your work is a valuable approach. Typically, about 4 pages of writing for Davon and Greene may be required to produce 1 final page of text. This highlights the importance of editing and revision in the writing process.Balancing Writing with Other Work: If you have other commitments, find ways to manage your time effectively. For example, if you're a truck driver, start early in the morning and use your time on the road to work on your novels.Inspiration from Real Life: Draw inspiration for your characters from real people you know or meet. This personal touch can bring depth and authenticity to fictional characters.Adaptability in Career: Be adaptable in your career endeavours. Explore different opportunities and be open to change when pursuing entrepreneurial success.Maintaining a Healthy Lifestyle: It's important to maintain a healthy lifestyle. Eating well and staying active can help you stay fit and focused, even in demanding jobs like truck driving.
QuoteYou have to have some kind of drive. You have to find, whatever that drive is that drives you., Everybody's different. You have to find something that gets you up every day. I get up every day 4 o'clock in the morning.Mentioned in This EpisodeDownload your free chapter of Paladin - Briscoe De Valls - Defender of House Le Fleur
Connect with DaVon and GreeneWebsite
Instagram
TikTok
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're joined by Brandon Leibowitz, the founder of SEO Optimizers which is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales and leads. We talk about:
The importance of using the right keywords in your contentThe mistakes people are making with their SEOWhat reputation management involves
Key TakeawaysImportance of Keywords: Using the right keywords is crucial for effective SEO. Keyword research helps identify high-search-volume keywords that are relevant to your business and have buyer intent. Long-tail keywords are valuable for targeting specific audiences.Mistakes in SEO: Common mistakes in SEO include neglecting backlink building. Backlinks, especially from relevant and authoritative websites, are essential for building trust and credibility with search engines.Reputation Management: Reputation management involves managing and improving a company's online image. It includes strategies to push down negative search results, build positive online content, and optimize social media profiles.Press Releases and SEO: Press releases can be useful for branding and exposure but may not have a significant impact on SEO. They used to be more effective in the past for building backlinks, but now quality and relevancy of backlinks matter more.Backlink Building Strategies: Backlink building should focus on quality and relevancy. Analysing competitors' backlinks can provide insights into effective strategies. It's important to build diverse backlinks from different sources and related websites.
Connect with Brandon LeibowitzWebsite
Connect with Victoria BennionBook your free podcast guesting strategy session today.
To learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're talking about what you need in place before you get started with a podcast interview strategy.
Key TakeawaysEstablished Business Identity: Before diving into podcast interview strategies, it's crucial to have a clear business identity, including a business name, mission, brand, and target audience. These elements provide a solid foundation for delivering a compelling message during podcast appearances.Differentiation: Identify what sets you apart from others in your industry and how your product or service addresses specific problems for your target audience. This unique value proposition will be key to conveying your message effectively in podcast interviews.Online Presence: Having a professional website is essential before reaching out to podcasts. Your website should be well-designed, engaging, and showcase your expertise. A strong online presence demonstrates credibility to potential podcast hosts.Social Media Profile: It's recommended to have at least one active social media profile. This helps hosts find more information about you and your expertise, enhancing your credibility as a guest.Prepared Assets: Consider having relevant assets like case studies, downloadable resources, or other valuable content that you can share during your podcast appearances. These assets can be used as effective call-to-action options to drive engagement after the interview.Expertise Demonstration: Showcasing your expertise through content on your website or LinkedIn helps back up your pitches and shows hosts that you have the knowledge to contribute meaningfully to their show.Lead Capture Strategy: Plan how you'll capture leads generated from podcast interviews. This might involve a newsletter subscription, quizzes, Facebook groups, or other means to engage and retain listeners who become interested in your offerings.Time Commitment: Ensure you have the time available for podcast interviews. While agencies can assist with scheduling and other tasks, you still need to dedicate time to participate actively in the interviews and follow through with commitments.Early-stage Business Opportunities: Even if you're in the early stages of your business, podcast interviews can provide growth and exposure opportunities. Having a clear message, target audience, and web presence can help you get started effectively.Preparation and Flexibility: While advanced questions might not always be provided, having a deep understanding of your subject matter and being able to engage in conversational flow is crucial. Adaptability and enthusiasm for sharing value are essential.Speech Coaching and Stories: Consider investing in speech coaching to improve articulation and message delivery. Develop compelling stories around your journey, client successes, and pivotal moments to enrich your interviews.Media Kit and Assets: Creating a digital media kit with your biography, headshots, book cover (if applicable), and other relevant information can streamline the booking process and enhance your professional presentation.Building Authority: Podcast interviews contribute to authority building and expanding your industry reach. Every interview is an opportunity to connect with potential customers and partners, so approach each with enthusiasm and a willingness to provide value.Continuous Improvement: As your business grows, podcast interviews can have an even greater impact. Continuous practice and honing your interview skills will contribute to improved performance and audience engagement.
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we're looking at some of the differences and similarities between traditional media and a podcast interview strategy.
Key TakeawaysPodcasts have become more mainstream and continue to grow in popularity, with a dedicated and engaged audience.Traditional media outlets have a massive reach, attracting millions of viewers and readers, while podcasts usually cater to smaller niche audiences.Podcast interviews provide more extended and in-depth opportunities for guests to showcase their expertise and connect with the audience compared to TV segments.Both podcasts and traditional media can enhance credibility and authority for a brand or individual.Traditional media provides third-party validation, building trust among potential customers, while podcasts offer an unspoken endorsement from hosts and a chance to connect with their engaged audience.The tone of podcasts tends to be more conversational, allowing guests to showcase their personality and authenticity.Podcasts offer networking opportunities with hosts, who may be potential clients, open doors for other speaking engagements or collaborations.Podcasts are accessible worldwide and offer the convenience of on-demand consumption, increasing the reach of a guest's message to different time zones and locations.Both traditional media and podcasts are conducive to storytelling, which helps build a stronger connection with the audience.Podcast appearances can provide SEO benefits by increasing website traffic through links in show notes and social media mentions.
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/
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In this week's episode of The Best Guest we welcome social media strategist, organic social media specialist, trainer, community manager, and keynote speaker, Dorien Morin-van Dam.
We talk about:
The Best Ways to Batch ContentHow to Repurpose Podcast InterviewsWhat it Means to Agilify our Social Media CalendarsEvergreen Content Ideas To Reignite our Social Media Conversations
AboutDorien Morin-van Dam is a social media strategist, organic social media specialist, trainer, community manager, and keynote speaker.She has been a social media professional for 10 years and has experience in a multitude of industries. Dorien started out as a local specialist working with both B2C and B2B clients and is currently working with national and international brands. She is a certified Social Media Professional and Agile Marketer.
You'll recognize Dorien by her signature orange glasses, a nod to her Dutch heritage.
Key TakeawaysBenefits of Batching Content: Batching social media content, such as videos, blog articles, and graphics, can save time and streamline the content creation process. It allows you to focus on one type of task at a time, reducing the need to switch between different creative mindsets. Batching also helps in better planning and scheduling content in advance, ensuring consistent and timely postings.Repurposing Podcast Episodes: Repurposing podcast episodes is an effective strategy to reach a broader audience and maximize content value. Different ways to repurpose include creating audiograms, turning episodes into blog posts or LinkedIn articles, and using various types of graphics and quotes from the podcast. Repetition is essential since not everyone sees content the first time it's posted.Finding Evergreen Content Ideas: To keep social media conversations engaging and relevant, focus on evergreen content. Share behind-the-scenes stories, business highlights, staff events, and community involvements. Highlighting customer success stories and problem-solving content can also be effective. Consume more content to get inspired and generate new ideas for your own posts.Efficient Content Creation for Clients: To efficiently create content for clients, create timestamps during interviews to mark salient points. Use these timestamps to assist your virtual assistant in repurposing content. Remember to find a balance between posting expert guests and guests with a substantial online audience to tap into their followers as well.
QuoteEvery single time you talk about the podcast or the episode, you try to highlight something else that they said, right? So it's not the same, but the link goes back to the same podcast each time, because when people, they don't realize they're seeing the same content. They're just realizing you're talking about the same topic.Mentioned in This EpisodeStrategy Talks Podcast
Olive Kitteridge
They Ask, You Answer
Connect with Dorien Morin-van DamWebsite
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