Afleveringen
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Clickā¦ That satisfying sound of Lego bricks has brought joy to millions of kids - and adults (kidults?) for more than 70 years. But did you know it all started in a Danish carpenter's workshop during WWII? And that boxes of Lego were used to smuggle grenades to resistance fighters? Today, family-owned Lego is the biggest toy company on earth, but this plastic empire almost came tumbling down more than once. Lego dodged disasters (four fires), product mis-steps (bangle bracelets?), and some spectacular business snafus before taking over the world brick by brick ā All thanks to the founderās visionary son. Find out why every Lego piece is precision-engineered to 0.005 mm, how Jar Jar Binks breathed new life into minifigures, and why Lego is the best idea yet.
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PEZ - the fruity, sugary tablets dispensed from your favorite cartoon characterās neck conjure up sweet childhood memories of swapping and collecting dispensers. (Iāll trade you my red Power Ranger for your Pikachu) But when these Austrian-born sweets hit the candy aisle almost 100 years ago, they had a seriously adult mission: Help people quit smoking. Yep, PEZ was essentially Juul before Juul, minus the toxic side effects. But when PEZ came to America, it shed that medicinal past to become a joyful kidās candy, cult fave, and collectorās item commanding thousands on the secondary market. Find out how PEZ made the leap from sober grownup treat to toy juggernautā¦ and how a mysterious figure called āThe PEZ Outlawā upended the entire system, earning $4 million and (almost) getting away with it. Hereās why PEZ is the best idea yet.
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Itās simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordanās shoe deal changed sports, fashion and marketing forever - But it never wouldāve happened without skilled negotiating by MJās Mom. Originally banned by the NBA, Air Jordans have sold hundreds of millions of pairs, made Michael Jordan worth almost $2 billion (thatās why he always has a cigar), and saved the entire Nike company.. Find out how Nike rewrote the rules on celebrity endorsements, why salaries are stable but equity is exciting ā¦ and why Air Jordans is the best idea yet.
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Itās the OG of instant photography ā It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parentsā bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually got the original idea from his 3-year-old daughter? Find out how Polaroid and rival, Kodak, went from friends to frenemiesā¦ why Steve Jobs was obsessed with this companyā¦ and why Polaroid is the best idea yet. FYI: If youāre listening, OutKast, youāre actually *not* supposed to shake the picture (weāll explain why on the pod).
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Break out the bubbly, turn on the jets, and hop into our Hot Tub Time Machine: weāre going back to the origins of the Jacuzzi. The worldās most iconic whirlpool has become a symbol of status and luxuryāthink Scarfaceās bathtub. But its roots are humble, starting with a family of seven Italian immigrant brothers. Over three generations, they pivoted one technology from airplanes to agriculture to the 1st-ever modern hot tub. Itās also the story of overcoming tragedies, and a devoted father trying to save his young sonās life. Find out why family businesses actually endā¦ why half a pivot is more like a flinchā¦ and why the Jacuzzi is the best idea yet.
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What do Old West gold miners, biker gangs and Marilyn Monroe all have in common? The same pair of jeansā¦Invented by a down-on-his-luck immigrant tailor in the 1870s, this classic riveted pant launched a global denim market worth over $70B. How? By teaming up with Levi Strauss & Co., a Gold Rush-era startup that became the most popular clothing brand in America. (Fact: Leviās won a popularity contest over Nike, Adidas, and Old Navy.) ā And it all began with the 501s. Find out how the original āstraight fitā jeans used the ācupholder effectā to drive demand, how a storytelling hack transformed an everyday product into a symbol of freedomā¦and why Leviās 501s are the best idea yet.
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Chances are youāve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it ā or the spicy story of how he made it happen. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeƱo concoction would make him the worldās first hot sauce billionaireā¦without ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, Davidās stayed laser-focused on making āa rich manās sauce at a poor manās price.ā But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts āCoās before Proāsā (customers before profits)...and why Sriracha is the best idea yet.
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The Jeep isnāt just a car, itās a cult: inspiring clubs, meetups, even its own āJeep Wave.ā From cameos in M*A*S*H to Mean Girls, the Jeepās been ranked the most patriotic brand in America for 20-straight years (sorry, Coke). But did you know that Jeep actually started as a group project? Learn how three fiercely competitive rivals came together for some emergency teamwork to help Allied Forces win WWII, how a freelance designer almost didnāt get the credit, and how its name was (maybe) inspired by a mythical character from Popeye. Jeep isnāt just the worldās most epic 4x4ā¦ it literally saved the world. Jump in Yetis, weāre going exploringā¦ Find out why Jeep is the best idea yet.
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The Birkenstock Arizona has adorned famous feet from John Lennonās to Steve Jobsā to Barbieāsābut the brand itself is older than America, and has gone through more eras than Taylor Swift (plus, won over just as many haters). From a cobblerās shop in 18th-century Germany to KendaIl Jennerās Insta feed, this 250-year old shoe brand has found staying power by embracing both 5-starā¦and 1-star reviews. Learn how an obsessed family of shoemakers created the most comfortable sandal ever, and how an immigrant dressmakerās love of Birks helped them conquer the USāand IPO at a $9 billion valuation. Slip on something comfy, and find out why the Birkenstock Arizona is the best idea yet.
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Mario isnāt just the most beloved plumber in history - heās the most successful video game character of all time. With over 800 million games sold, Mario and his brother Luigi have āwahoo-edā their way into multiple spinoffs, (Mario Kart sesh anyone?) Hollywood blockbustersā¦ even their own amusement park. But the Super Mario Bros. origin story will surprise you like a rogue turtle shell: It features Donkey Kong, Popeye, and an artist from a forest in Kyoto. Find out how an angry landlord changed the course of video game history, and how Nintendo perfected a strategy called āThe Infinite Gameā to keep creating hit after world-dominating hit. Jump down that green pipe, and listen to find out why Super Mario Bros is the best idea yet.
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The Happy Meal is the most successful meal in human history. With over 35 billion units sold, or about four for every person on Earth, McDonaldās iconic āFood and Fun in a Boxā has also made the company a bigger toy distributor than Hasbro or Mattel (and maybe even Santa). But few know the Happy Mealās contested origin story. Was the creator a mom of five in Guatemala, an ad man from Kansas City, or a forgotten franchise called āBurger Chefā? Spoiler, it wasnāt Grimace. Hear how McDonaldās perfected a strategy called the āwindow of loyalty,ā and visit a little place called āHamburger University.ā Listen to find out why The Happy Meal is the best idea yet!
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Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts starting October 15th. Listen early and ad-free on Wondery+ starting October 8th. Join Wondery+ in the Wondery App or on Apple Podcasts.
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