Afleveringen
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The Traditional CMO is Dead. Long Live the Category Architect.
For years, CMOs have been stuck on a tactical treadmill:
đŻ Generate leads
đ Prove ROI
đ° Cut ad spend
But in a noisy, AI-saturated landscape, is optimization enough?
This Wednesday on The Bliss Business Podcastâs Marketing with Purpose Kit, we unpack a better path forward:
+ What it really means to be a âCategory Architectâ
+ How to lead with belief, not just branding
+ Why movements matter more than metrics
+ How tools like aiCMO help brands build emotional resonance at scale
We break down iconic examples like:
⥠Salesforceâs âNo Softwareâ revolution
⥠Liquid Deathâs punk-rock water disruption
⥠Appleâs mission-first, category-defining playbook
Todayâs best marketers arenât just managing brands. Theyâre shaping worldviews.
Want to inspire customers, not just convert them?
đď¸ Hosted by Stephen Sakach, Mike Liwski & Tullio Siragusa
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A recent McKinsey study found that companies in the top quartile for gender diversity on executive teams are 25% more likely to have above-average profitability. Yet, many leaders still struggle with building cultures that go beyond check-the-box diversity initiatives.
Join us live for a powerful conversation with Sheree Knowles, award-winning HR executive and CEO of HR Knowledge Source and Human Capital Academy, on how to move from diversity optics to lasting, inclusive impact.
đď¸ Hosted by Stephen Sakach and Mike Liwski
đ§ Produced by Tullio Siragusa
In this episode, weâll explore:
The difference between inclusion and performative equity
How HR leaders can embed inclusivity into every layer of the organization
What it takes to build trust, belonging, and psychological safety
Why empathy and accountability are the future of leadership
Sheree brings over 25 years of leadership experience, having founded two successful HR consultancies focused on culture, talent, and transformation.
If you believe business should be a force for human connection, donât miss this conversation.
đŹ How is your company building a more inclusive culture?
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Zijn er afleveringen die ontbreken?
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Can empathy be a leadership superpower? According to McKinsey, itâs now considered a core leadership competency. Yet most companies donât have the systems to support it.
Join us for this episode of The Bliss Business Podcast with Lyn Christian, founder of SoulSalt Inc. and master certified coach, as we explore how empathy, purpose, and confidence work together to shape powerful leadership.
đď¸ Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll cover:
Why empathy belongs at the center of high-performance leadership
How to build systems that embed emotional intelligence into your culture
What the âSoulSaltâ approach reveals about confidence and clarity
Practical ways leaders can show up with more compassionâwithout losing their edge
Whether youâre leading a team or leading yourself, this conversation will help you reconnect with what makes leadership truly meaningful.
đŹ Whatâs one act of empathy you experienced from a leader that stayed with you?
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Is your marketing built on noiseâor purpose?
Too many brands mistake âpurposeâ for philanthropy. But purpose-driven marketing isnât about adding a donation button to your checkout page. Itâs about aligning every message, campaign, and touchpoint with your reason for being.
In this weekâs Marketing with Purpose Kit episode of The Bliss Business Podcast, we explored:
+ The 3Cs of Purpose-Driven Marketing: Clarity, Connection, and Consistency
+ Why emotionally connected customers are worth 306% more than satisfied ones (Source: Harvard Business Review)
+ How brands like Bombas and Mailchimp lead with empathy, not just offers
+ Why AI should help you express purpose not dilute it
We also unpacked how aiCMO.io helps companies uncover emotional insights and turn them into consistent, resonant campaigns across all channels.
If your marketing feels scattered, shallow, or just like everyone elseâs⌠this episode will help you shift from selling to serving with soul.
đď¸ Hosted by Stephen Sakach, Mike Liwski & Tullio Siragusa
đ§ Listen now and reconnect your brand to what really matters.
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Empathy in Leadership: Why Itâs More Than a Soft Skill
đ 92% of employees say empathy is undervalued in the workplace, yet 76% believe it directly impacts productivity. (Source: Businessolver)
According to the APA, over 59% of workers report negative effects from work-related stress.
Clearly, leaders are missing a critical ingredient.
Join us for this episode of The Bliss Business Podcast with Liesel Mindrebo Mertes, founder of Handle with Care, as we explore how empathy can, and must become central to leadership.
đď¸ Hosted by Stephen Sakach & Mike Liwski
In this conversation, weâll cover:
How to lead with empathy in moments of disruption and grief
Practical systems that embed care into company culture
The link between purpose-driven leadership and employee loyalty
Why empathy isnât a liabilityâitâs your next strategic advantage
Whether youâre an executive, team lead, or HR professional, this episode will challenge how you think about emotional wellness at work.
đŹ Whatâs one way your company shows real care for employeesânot just perks, but presence?
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Can you build a business that does good for the world and makes a profit? Colin McIntosh has done itâtwice.
đ According to Deloitte, purpose-driven companies grow three times faster than their competitors.And 63 percent of consumers prefer to buy from companies that reflect their values (Cone Communications).
Join us for this episode of The Bliss Business Podcast with Colin McIntosh, Founder & CEO of Sheets & Giggles and SheetsResume.com, as we explore how conscious capitalism can transform not one but two brands.
đď¸ Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll discuss:
+ How Sheets & Giggles grew from zero to $1M/month in just two yearsâwhile donating over $250,000 to charity
+ Why SheetsResume.com is giving free resume support to laid-off government workers, helping them transition to new careers
+ The power of purpose, humor, and authenticity in building brand loyalty
+ Practical steps to balance profit with purposeâwithout losing your values
Whether youâre a founder, a marketer, or someone who believes in business as a force for good, this episode is for you.
đŹ Whatâs the most purpose-driven brand youâve ever bought from?
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Marketing has lost its soul. Letâs get it back.
64% of consumers say theyâre more likely to buy from a brand that shares their values. (Source: Accenture)
Yet most marketing still sounds like this:
âOptimize operational workflows to drive scalable efficiencies.â
Thatâs not connection. Thatâs a keyword graveyard.
In our latest workshop, From Clicks to Connection: Reclaiming the Soul of Marketing, we explored how purpose, empathy, and emotional resonance can transform your marketing from hollow to human.
Hereâs what we cover:
+ What the âEmpathy Gapâ isâand how to close it
+ How mirror neurons and emotional contagion drive loyalty
+ Why purpose-driven brands grow 3x faster (Deloitte)
+ Live demos of how aiCMO can turn soul into strategyâin seconds
We also brake down three campaigns that still give people goosebumps:
⥠Doveâs Real Beauty
⥠Appleâs Think Different
⥠Alwaysâ Like a Girl
Hosted by Stephen Sakach, Mike Liwski and Tullio Siragusa
Each one shows what happens when brands choose courage over convention.
Great marketing doesnât just sell.
It inspires.
It builds love into scalable systems.
Letâs stop creating noise and start creating meaning.
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Purpose isnât a taglineâitâs a living, breathing part of your business. But as your company grows, how do you keep that purpose alive and aligned?
This week on our final Scaling with Purpose Kit Series, we explore:
â When and how to evolve your companyâs purpose without losing its soul
â Why staying static can lead to irrelevanceâand how to adapt with integrity
â Real examples of brands expanding impact by reconnecting with their essence
â Practical strategies for aligning purpose with your team, your customers, and your campaigns
đď¸ Hosted by Stephen Sakach, Tullio Siragusa & Ash Maher
If your business is evolving, your purpose should too. Join us for this final episode in the seriesâdesigned to help leaders scale without losing what matters most.
đŹ What does evolving your companyâs purpose look like in your world? Drop a comment and join the conversation.
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Grief in the Workplace: Are We Doing Enough?
đ Did you know that one in nine employees in the U.S. experiences the death of a loved one each year? Yet 51 percent of those employees leave their job within 12 months of the loss (Harvard Business Review).
Join us for an episode of The Bliss Business Podcast with Justin Clifford, CEO of Bereave, as we explore how businesses can support grieving employees with compassion, clarity, and care.
đď¸ Hosted by Stephen Sakach & Tullio Siragusa
In this episode, weâll discuss:
+ The hidden costs of grief in the workplace (over $75 billion annually in the U.S.)
+ Why most companies fail to support grieving employees effectively
+ Practical strategies to build a grief-informed workplace
+ How Bereave is helping businesses turn compassion into action
If youâre a leader, HR professional, or someone who believes in creating a more human-centric workplace, this episode is for you.
đŹ How does your company support grieving employees?
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đ Did you know that 70% of franchise businesses fail within their first five years? (Source: Franchise Business Review)
But it doesn't have to be that way.
Join us for an episode of The Bliss Business Podcast with Carnie Fryfogle, CEO of CR3 American Exteriors, as we explore how empathy, innovation, and purpose can transform franchise success.
đď¸ Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll discuss:
+ How Carnieâs people-first approach has helped franchises thrive where others fail
+ The empathetic systems and support methods he uses to empower franchisees
+ Why purpose-driven businesses grow 3x faster (Source: Deloitte)
+ How love, care, and connection are the ultimate competitive advantage
Whether youâre a franchise owner, a business leader, or someone looking to build a more resilient organization, this episode is for you.
đŹ Whatâs the most human thing youâve ever seen a brand do?
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What separates forgettable brands from beloved ones?
In this weekâs episode of the Scaling with Purpose Kit, we explore how purpose-driven branding transforms customer relationships, creates emotional resonance, and builds movementsânot just markets.
In this episode, weâll cover:
â Why consistency across brand, voice, and experience is a purpose issue
â How to turn your mission into magnetic storytelling
â The secret behind emotional connection and 306% higher customer lifetime value
â How brands like H-E-B are winning through purpose in action
đď¸ Hosted by Stephen Sakach, Tullio Siragusa & Ash Maher
Forget branding checklists. This is about aligning every touchpointâads, content, packaging, and toneâwith the deeper âwhyâ that moves people.
đŹ What brand do you admire for living its purpose?
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Can a business become more than a brandâcan it become a community?
Join us for an episode of The Bliss Business Podcast with Aaron Morfin, CMO of Cilantro Taco Grill, as we explore how authenticity, empathy, and connection can transform a business.
đď¸ Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll discuss:
+ How Aaron built a thriving brand rooted in family values and community care
+ The systems and practices he uses to lead with empathy, both for customers and his team
+ Why authentic connections create loyal customers and resilient businesses
+ The hidden competitive advantage of making people feel seen, valued, and connected
Whether youâre a business owner, team leader, or someone who believes in the power of human connection, this episode is for you.
đŹ What does community mean to you in business?
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What happens when a company grows because it puts people firstânot in spite of it?
Join us for a episode of The Bliss Business Podcast with Jeff Wharton, CEO of Bloominâ Blinds Franchise Corp, as we explore how empathy isnât just a leadership traitâitâs a growth strategy.
đď¸ Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll discuss:
+ How Jeff leads a nationwide franchise with trust and emotional intelligence
+ What it looks like to operationalize empathy across teams and systems
+ How purpose and compassion fuel performance in franchise culture
+ Why businesses that prioritize care and connection build long-term success
If youâve ever wondered how to lead with heart and scale with intentionâthis conversation is for you.
đŹ What does empathetic leadership mean to you? Drop your thoughts and join us!
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As your company scales, so do the risks of misalignment. Purpose can get buried under growth targets, new hires, or stakeholder pressure. So how do you stay grounded in what matters most?
Join us for a new episode of the Scaling with Purpose Kitâa mini-series on The Bliss Business Podcast exploring how to build and grow with intention.
đď¸ Hosted by Stephen Sakach, Tullio Siragusa & Ash MaherIn this episode, weâll unpack:
â Why purpose tends to fade as complexity increasesâ How to embed purpose into hiring, promotions, and rituals
â What it means to turn purpose into a living system
â Real-world examples of companies that scaled without losing their soul
If youâre navigating growth and want to make sure your mission scales with you, this oneâs for you.
đŹ How do you keep your companyâs purpose alive as you grow? Share in the comments and join us Wednesday.
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What happens when you scale a business with your valuesânot at the expense of them?
Join us for a powerful conversation with Shannon Wilburn, Co-founder of Shine Executive Coaching and co-founder of Just Between Friends Franchise, as we explore how conscious capitalism creates deeper trust, stronger teams, and more meaningful growth.
In this episode, weâll unpack:
+ What it really takes to build community inside your company and with your customers
+ How to scale a values-based business without losing your culture
+ Why emotional intelligence and connection drive retention, trust, and profitability
+ The leadership mindset shift from control to collaboration
đď¸ Hosted by Stephen Sakach & Mike Liwski
This episode is for founders, franchise leaders, and purpose-driven entrepreneurs who want to build companies where peopleâand profitsâcan thrive together.
đŹ What does community mean to your business? Drop your thoughts in the comments and tune in.
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What separates startups that fizzle from those that thrive?
Join us for an episode of The Bliss Business Podcast featuring Bruce Clevelandâfounder & CEO of Traction Gap Partners, bestselling author of Traversing the Traction Gap, and the investor behind billion-dollar outcomes like Marketo, C3 AI., Vlocity, a Salesforce Company, and Doximity.
đď¸ Hosted by Stephen Sakach, Michael Liwski & Tullio Siragusa
In this conversation, we explore:
â Why most companies fail in the go-to-market gapâand how to avoid it
â How the Traction Gap Framework helps teams go from MVP to Minimum Viable Company
â The role of purpose, culture, and emotional intelligence in building scalable, sustainable businesses
â How founders can evolve into high-impact leaders who create enduring value
Whether you're a founder, product leader, or investor, this episode offers practical insights on how to engineer momentumâand soulâinto your companyâs growth story.
Whatâs the biggest gap youâve seen in early-stage growth? Drop it in the comments.
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What makes someone rave about a brandâunprompted?
Itâs not features. Itâs not price.
Itâs meaning.
Itâs emotional connection.
In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyond sales to build movements. They turn customers into evangelists by aligning with their values, telling compelling stories, and delivering experiences that make people feel something.
In this episode:
+ Learn why emotionally connected customers have 306% higher lifetime value
+ Hear real-world examples of how brands create loyal fanbases
+ Discover how to build love into your marketing systems
Ready to go beyond transactions and start curating belonging?
Join our upcoming webinar at aicmo.io/workshop
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Change is inevitableâbut how we lead through it determines whether we build trust or spark resistance.
Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds in business and leadership:
đš Doug Kirkpatrick â Self-management expert
đš Lisa M. Brazelton â Organizational transformation strategist
đš Jose Leal â Purpose-driven systems designer
đ§ Hosted by Stephen Sakach, Tullio Siragusa, Michael Liwski
In this round table episode, we explore:
â Why even well-intentioned change triggers resistance
â The emotional toll of transformation on teams
â How leaders can navigate tension with empathy and self-awareness
â Real strategies for building buy-in, trust, and momentum
Whether youâre leading a growing team, reimagining your organizationâs structure, or navigating transformation in uncertain timesâthis conversation is for you.
đŹ Whatâs the most powerful change leadership lesson youâve learned? Share it below and tune in.
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What happens when a company stops chasing only profit and starts building with purpose?
Join us on The Bliss Business Podcast for a powerful conversation with John Hewitt, legendary entrepreneur, founder of Jackson Hewitt, Liberty Tax, and now Loyalty Brandsâa franchise network built on trust, service, and mission-driven growth.
đď¸ Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll explore:
â How John has scaled multiple companies by leading with heart
â Why loyalty and community are the most undervalued business assets
â What conscious capitalism really looks like in practice
â How to empower entrepreneurs while staying grounded in purpose
đ Purpose-driven companies consistently outperform financiallyâbut more importantly, they create movements people want to be part of.
đŹ What does âconscious capitalismâ mean to you? Join the conversation and bring your questionsâweâll be LIVE and listening.
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Marketing isnât just about being seenâitâs about being felt.
In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth:
People arenât just looking for products. Theyâre looking for meaning. And the brands that win? They donât just sellâthey stand for something.
73% of consumers say theyâre willing to pay more for products that align with purpose and sustainability. (Nielsen, 2023)
Purpose-driven brands grow 2.5x faster than competitors. (The Purpose Study)
This episode unpacks:
+ Why purpose is the new marketing superpower
+ How emotional connection creates customer evangelists
+ The secret to building movements, not just markets
Itâs not about clever campaignsâitâs about conviction. When purpose drives your message, your brand becomes unforgettable.
Ready to lead with purpose?
Join us on this journey and register now for the upcoming workshop at aiCMO.io/workshop
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