Afleveringen
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In episode two, the host discusses with guest Katie Deloso, a product designer passionate about intertwining brand and product experiences. Katie shares her journey from San Francisco to Charlotte and details her role at Nurture, where she combines design and behavioural science in digital projects. The conversation covers the importance of a cohesive brand and product voice, effective onboarding strategies, and integrating AI into design. Katie emphasizes the 'yellable why,' a concept to ensure brand messaging is consistently reflected in user experiences, and shares intriguing case studies and actionable insights for startups and established companies alike.
01:11 - Katie's Background and Expertise01:48 - The Power of Storytelling in Product Design02:21 - The Play-Doh Pivot Story03:49 - Lego's Digital Transition and Missed Opportunities05:23 - Katie's Approach to Brand and Product Design05:55 - Early Career and Founding Nurture07:02 - Integrating Brand and Product Experience11:28 - Challenges in Brand and Product Marketing15:58 - Behavioral Science in Product Design18:40 - The Importance of Onboarding23:00 - Case Studies and Real-World Examples25:15 - Future Trends in Product and Brand Design29:42 - Conclusion and Where to Find Katie
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Embracing the Experience Economy with "Howie" Howatson
In this inaugural episode of 'The Brand Experience,' host JP Holecka delves into the significance of customer-centric branding in the digital age. JP contrasts 'customers' with 'consumers' to emphasize the importance of personalized service and discusses his extensive career in the media industry, from graphic design to digital product creation. Co-host Howie Howitson shares his journey from traditional animation to strategic design in the digital space. Together, they explore the concept of the 'experience economy,' where brand experiences are co-authored with customers, emphasizing the necessity for brands to innovate and maintain authentic connections with their customers. The episode also introduces 'Power Shifter Intelligence' (PSI), a new agency venture aiming to integrate brand strategy with service design. Viewer engagement is encouraged throughout, with plans for subsequent episodes targeting diverse industry perspectives. Topics Covered00:41 - Introduction to the Brand Experience01:17 - JP Holecka's Journey in Media and Design03:18 - Transition to Digital and Founding Power Shifter05:02 - Introducing Howie Howitson06:08 - Howie's Background and the Experience Economy10:23 - The Importance of Brand Experience15:06 - Challenges and Solutions in Brand Experience27:29 - Launching Power Shifter Intelligence (PSi)31:19 - Q&A Session36:13 - Closing Remarks and Future Episodes -
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