Welcome to The Branding Boardroom! We discuss brand strategy and how it should be understood, formulated and implemented by senior corporate decision-makers. Our guests range from prominent CEOs to accomplished academics and thought leaders. Subscribe to hear their stories and learn about the advice that they give to Fortune 500 companies. Created and hosted by Dr. Ivo Ganchev, a Global Partner at TopBrand Union. Find out more on: www.thebrandingboardroom.com