Afleveringen
-
In this episode of The Build Up Podcast, host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with extensive experience in the construction sector.
We explore the challenges of marketing in construction, from branding and B2B strategy to the unique difficulties of selling services like facilities management and maintenance contracts. Craig shares insights from his work with Ignite Facilities, discussing how personalised marketing and real-world experience can help brands stand out in a competitive market.
The conversation also covers the role of health and safety in marketing, the often-overlooked value of preventative maintenance, and how to engage customers in industries where marketing is traditionally an afterthought.
Subscribe now and don’t miss future episodes of The Build Up podcast!
-
The Build Up podcast is back with another deep dive into marketing in the construction industry. In this episode, Dan, Creative Director at dissident, sits down with Martin Fallon, Head of Marketing at Wera Tools UK to explore how the brand has set itself apart in the tool industry.
Martin shares his unique journey from professional sports to construction marketing, bringing fresh ideas and innovative strategies to Wera. He reveals how the brand has positioned itself as a premium player in the screwdriving market while fostering a strong company culture built on creativity and collaboration.
You’ll hear how marketing in construction differs from other industries, why innovation and storytelling matter, and how Wera has mastered the art of emotional brand-building. Martin also discusses the company’s approach to community engagement and the role of motorsport sponsorship in raising brand awareness.
Whether you’re a marketing professional in the construction sector or just curious about how brands like Wera are making an impact, this episode is packed with valuable insights and inspiration.
Don’t forget to like, subscribe, and turn on notifications for more episodes of The Build Up.
Follow Wera Tools: Instagram
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
Zijn er afleveringen die ontbreken?
-
In this episode, Dan sits down with Scott Bagley (Scott DIY) to discuss his journey from marketing professional to full-time content creator in the home renovation space. Scott shares how he turned his DIY passion into a massive online presence, growing a loyal following on platforms like TikTok and Instagram.
Tune in for insights on overcoming content creation challenges, the power of storytelling, and strategies for building an engaged community. Scott also compares TikTok vs. Instagram and reveals how he’s used social media to grow his brand and connect with his audience authentically.
Follow Scott Bagley (Scott DIY):
Instagram
TikTok
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
In this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly over the years. Alex shares the journey of Unilite, which began in 1981 and has seen substantial growth under his and his sister's leadership, particularly by focusing on the construction trades. The discussion delves into the strategic shift towards direct-to-consumer sales, highlighting how this approach has revolutionized their business model, especially during the COVID-19 pandemic when traditional wholesalers faced challenges. Alex emphasizes the importance of data-driven marketing and influencer partnerships, explaining how they have built a tight-knit group of reliable influencers who genuinely connect with their products. The episode also touches on the challenges faced by larger brands in transitioning to direct-to-consumer models and the significance of authenticity in influencer marketing. Throughout the conversation, both Dan and Alex reflect on the unique position of Unilite in the construction industry, showcasing their commitment to creativity and effective marketing strategies that set them apart from competitors.
Unilite
Alex Insley
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
In this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland Country Manager for Beta Tools, a premium tool manufacturer with a century-long heritage. Mark shares his extensive background in the construction industry, highlighting his journey from sales to a hybrid role that encompasses both sales and marketing. The conversation delves into the competitive landscape of tool marketing, the importance of creating solutions rather than just selling products, and the evolving strategies Beta Tools is implementing to enhance brand visibility and engagement. Mark emphasises the significance of high-quality marketing materials and the need for a cohesive narrative that resonates with both end users and distribution partners. The episode also explores the brand's connection to motorsport, its commitment to innovation, and the challenges of marketing in a B2B environment, ultimately showcasing how Beta Tools aims to position itself as a leader in the industry by understanding and addressing the needs of its customers.
Beta Tools
Mark's LinkedIn
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
In this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time tradesman to becoming a prominent micro-influencer in the plumbing and construction space. Liam reflects on his evolution within the industry, sharing how his authentic passion for tools and brands, like fischer Fixings UK, Thomas Dudley, and STABILA, has allowed him to connect deeply with his audience.
The conversation dives into the importance of prioritising genuine engagement over follower counts, with Liam offering actionable insights on how tradespeople can build a loyal community by staying true to their values. They also explore the creative side of content creation in the construction industry, breaking down how social media can transform perceptions of trades and open doors to new opportunities.
Liam offers a behind-the-scenes look at navigating brand collaborations, balancing his hands-on work with his growing digital presence, and using authenticity to set himself apart in the world of influencer marketing. This episode is packed with valuable advice for anyone looking to amplify their voice while staying true to their craft.
Liam's links:
Instagram
YouTube
Tiktok
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
In this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on marketing within the construction industry. Will discusses his diverse background in home improvement and the challenges he faced upon entering the bathroom sector. He emphasizes the importance of effective marketing strategies in an industry that is often perceived as outdated and resistant to change. The conversation delves into the significance of data-driven marketing, the necessity of understanding customer behavior, and the value of transparency in client relationships. Will highlights Ideal Bathrooms' commitment to exceptional service and the importance of tailoring marketing efforts to meet the specific needs of their B2B clientele. The episode also touches on the evolving landscape of social media marketing, the pitfalls of relying on influencers without a clear strategy, and the need for businesses to focus on relevant content that resonates with their audience. Overall, the discussion provides valuable insights into the unique challenges and opportunities present in construction marketing, encouraging listeners to embrace creativity and data analysis in their approaches.
Ideal Bathrooms
Will’s linkedIn
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
In this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the importance of strategic planning over mere tactical execution. Peter shares insights from his extensive experience in the industry, highlighting how marketing should be viewed as a revenue generator rather than a cost. He discusses the need for businesses to understand their marketing objectives and the significance of thorough market research and positioning. The episode also touches on the evolving perception of trades and the construction industry, advocating for a shift in how apprenticeships and careers in construction are viewed. With a focus on innovation and technology, Peter outlines the types of clients he typically works with and the value of having both internal marketing teams and external consultants to drive effective marketing strategies.
Peter Sumpton’s LinkedIn
Build Different Podcast
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift towards engaging directly with end users, rather than solely focusing on distributors. The discussion highlights the importance of social media in modern marketing, particularly how platforms like Instagram and LinkedIn have transformed the way brands connect with their audiences. Rob emphasizes the value of authenticity and passion in marketing, recounting successful collaborations with influencers and the impact of engaging with the community at industry events like the Installer Show. Through their candid exchange, Dan and Rob explore the evolving landscape of construction marketing, the power of networking, and the necessity of adapting to new trends while maintaining a grounded, approachable brand identity.
Rob’s LinkedIn
Lawton Tubes Links
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
In this episode of "The Build Up," host Dan speaks with Emma Stefanotti from Limitless EJS about marketing in the construction industry, focusing on influencers and content creators. Emma shares her background and insights on establishing fair rates, building genuine relationships, and the challenges faced by content creators. The discussion highlights the importance of engagement rates and the role of intermediaries in successful collaborations, offering valuable advice for navigating construction marketing.
Follow Emma: https://www.instagram.com/limitlessejs
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
dissident link tree
-
In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of SLG Agency, to explore the evolving landscape of marketing in the construction industry. With over 12 years of experience at SLG, Ryan shares how his background in PR has influenced his approach to brand strategy and client services, emphasising the importance of positioning and audience understanding.
Dan and Ryan dive into the value of research and data-driven strategies to inform creative decisions, the challenges of navigating client expectations, and the significance of brand guardianship. They also discuss the need for adapting to modern marketing practices in a traditionally conservative industry, while celebrating the potential for innovation and creativity in construction marketing. Together, they encourage listeners to embrace bold ideas and strive for excellence in their campaigns.
Ryan Jones' Socials
https://www.linkedin.com/in/ryanjonesslg/
SLG Agency Website
https://www.slg.agency/
Dissident links
https://linktr.ee/dissidentagency
-
In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two decades to becoming a prominent influencer in the plumbing and heating industry. Mark discussed the challenges he faced during his transition to self-employment, including personal hardships and the initial struggles of building his brand through social media. He delved into his experiences with platforms like Instagram and YouTube, highlighting the importance of consistency, authenticity, and strategic content creation in growing his audience and monetizing his efforts. We explored the nuances of influencer marketing within the construction sector, the significance of genuine engagement over vanity metrics, and the evolving perception of tradespeople in society. Mark's insights into the construction community and the value of maintaining authentic relationships with brands, provided a refreshing perspective on the intersection of trade and digital marketing.
MJTiff's Socials
https://www.youtube.com/@MJTiffPlumbing
https://www.instagram.com/mjtiff_plumbingandheating
Dissident Links
https://linktr.ee/dissidentagency
-
In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, chats with Ollie Partington, Managing Director of Stabila UK and Ireland. Ollie shares his journey from marketing graduate to leading the UK arm of a renowned German construction brand. They dive into the shifting landscape of construction marketing and how market research has played a vital role in Stabila’s strategy to increase brand awareness and diversify its product range.
The discussion touches on the importance of building strong relationships with both retailers and end users, with Ollie emphasizing a balanced communication strategy that includes social media, trade shows, and community engagement. They also explore the challenges of marketing through distributors, the power of influencer partnerships, and the necessity of long-term brand messaging. Packed with insights, this episode reveals how to modernise a brand in a traditional industry and how recommendations shape buying behaviour among tradespeople.
Ollie’s Socials
https://www.linkedin.com/in/oliver-partington-16232225/
Stabila's Website
https://www.stabila.com/en/home.htm
dissident’s Links
https://linktr.ee/dissidentagency
-
Welcome to The Build UP.
Launching 14th October 2024
